Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
VAC Innovation to Distribute Toray’s AmberTool HX56 Tooling Prepreg in the UK
VAC Innovation has signed an MoU with Toray Advanced Composites to become the UK distributor of AmberTool HX56, a low‑temperature curing epoxy tooling prepreg. The partnership, announced at JEC World 2026, enables VAC to supply custom‑sized prepreg kits and maintain larger stock levels for its customers. AmberTool HX56 offers durable, dimensionally stable tooling for a range of composite manufacturing applications. The deal expands VAC’s portfolio, which already includes ChemTrend release agents and Italmatic autoclaves, and builds on its 2024 integration into the Guarniflon Group.
B2B Accounting Software Invests $40M in F1 Sponsorship
Did you notice who the F1 movie's main sponsor is? It's not random. Apple pulled in $40M in sponsorships for that. Here's the inside story of creating a fictional Formula 1 team and how an unsexy, boring B2B accounting software bet millions...
Nectar Social and Reddit Announce Strategic Data Partnership
AI‑native social commerce platform Nectar Social has entered a strategic data partnership with Reddit, gaining access to the Reddit Data API. The integration allows enterprise brands to pull real‑time conversations from over 100,000 Reddit communities and combine them with data...
IODM Partners with TransferMate for 283 US University Rollout, Boosts Convera Revenue Share
IODM Ltd announced a partnership with TransferMate to roll out its IODM Connect platform across 283 U.S. universities, using a one‑to‑many implementation model. The company projects onboarding at least five campuses per month in FY 2027 and secured a AUD 1 million, six‑month bridge...
Five9 Appoints AI Veteran Amit Mathradas as CEO to Accelerate Growth
Five9 named Amit Mathradas, the former chief executive of AI‑focused Nintex, as its next chief executive officer, succeeding long‑time leader Mike Burkland. Mathradas brings two decades of product‑innovation and scaling experience, positioning the cloud‑contact‑center provider to deepen its AI‑centric strategy...
Build a B2B Site in 3 Days with AI
Channeling Bob Ross energy this month, except the “happy little trees” are B2B website pages. I built a full B2B marketing site in three days using AI. If you want AI to work on website copy, start with audience and...
Canva Acquires Ortto, Simtheory to Complete Marketing Stack
Canva Buys the Marketing Stack It Was Missing: Ortto, Simtheory, and the Bet on Canva Grow https://t.co/u3vP4WiL3Q
Salesforce and Workday Duel Over AI-Driven Sales Platforms Amid Massive Layoffs
Salesforce and Workday are intensifying their rivalry by rolling out AI agents for sales and HR while each trims staff—Salesforce announced 5,385 layoffs and Workday 2,150. The clash highlights how AI could rewrite the value proposition of enterprise software.
Kalshi Partners with Fox News to Bring Prediction Market Data to TV Audiences
Kalshi announced a multi‑platform partnership with Fox Corp., integrating its real‑time forecasts into Fox News, Fox Business, Fox One and Fox Weather. The deal marks the first major media tie‑up for a regulated prediction‑market platform, aiming to boost user engagement...
ICON Deploys Titan 3D Printer for Multi‑Story Construction, Offering $20/Sq Ft Walls
ICON unveiled its Titan 3D printer, capable of printing walls up to 27 feet high at roughly $20 per square foot, and opened the system to external builders. The move could slash wall‑construction costs by 40% and deliver a 2,500‑sq‑ft home...
Tecala Accelerates National Growth with New CRO and CTO Hires
Technology services firm Tecala announced the appointment of its first chief revenue officer, Domenico Garfi, and a newly created chief transformation officer, Hennie Laubscher. Garfi will unify go‑to‑market functions and drive commercial performance, while Laubscher will lead internal transformation, embedding...
New Link-Up Aims to Streamline Lettings – Here’s How
HomeLet and Let Alliance have linked their Vision+ tenancy management platform with the Street.co.uk CRM, enabling letting agents to share property, landlord and tenant data across both systems. The integration eliminates manual data entry, cuts error risk, and allows agents...
OnePay Partners with Workday Wellness to Expand Distribution
OnePay announced a partnership with Workday Wellness to embed its banking, investing and credit‑building tools directly into the HR and benefits platforms used by employers. The integration will shift financial wellness from a passive perk to an actionable, in‑workflow experience...
GrowthRise Mastermind Recap Apr 7, 2026
The GrowthRise Mastermind call on April 7, 2026 tackled five core B2B marketing challenges. Participants learned to treat LinkedIn thought leadership as a demand‑generation tactic measured with view‑through and API‑based conversion tracking. The panel outlined a cost‑effective media mix—leveraging Meta for cheap...
TELUS Digital: Research Shows Enterprises Are Leaving Significant Revenue on the Table by Underutilizing CX Partnerships for Sales and Customer...
TELUS Digital released an IDC‑sponsored InfoBrief revealing that most enterprises limit CX partnerships to support and cost‑optimization functions, with only a minority outsourcing sales or customer‑acquisition roles. The survey shows 27% of firms outsource analytics while just 15% outsource acquisition,...
Go-To-Market Fills The Basket, But Most B2B Pros Can't Even Define It
The 2026 State of B2B Go‑To‑Market (GTM) Strategy study by Outcomes Rocket reveals that only 37% of B2B marketers view GTM as an integrated, cross‑functional framework, yet 70% claim their organizations are aligned around shared GTM goals. The remaining 30%...
Integrated Weather Services Now Available For Radio Affiliates
Seaboard Networks has teamed up with Local Storm Center to deliver localized weather forecasts to its nationwide radio affiliates. The partnership offers three market‑specific forecasts each day, available either bundled with Seaboard’s 24/7 formats or as a standalone product. By...
HG Insights Unveils Unified Revenue Growth Intelligence Platform
HG Insights announced the Revenue Growth Intelligence (RGI) Platform, a unified AI‑driven system that consolidates technographic, buyer intent, IT spend, buying‑center and contact intelligence. The launch includes the early‑preview RGI Agent Builder, which turns fragmented GTM data into shared context...
Why Your K–12 Deals Keep Slipping
K‑12 vendors are seeing a growing gap between policy‑driven demand and actual revenue because funding, procurement and execution timelines rarely align. Even in high‑profile districts such as New York City and Chicago, class‑size mandates translate into billions of dollars of...
Make Smarter GTM Decisions With Intelligence At B2B Summit
The B2B Summit North America will host a workshop titled “Use Market Intelligence To Make Smarter GTM Decisions,” led by Barbara Winters and a co‑host. Attendees will learn how to replace product‑centric, assumption‑driven go‑to‑market plans with data‑backed strategies. The session...
FedEx Joins Closed Won Club, Marking Biggest Logo Yet
The biggest logo to date has been won for Closed Won Club. The FedEx sales team is joining on Monday. I envisioned CWC most for individual sellers but have loved the interest from enterprises / teams to explore group rates....
Cutting Ad Spend Directly Reduces Lead Volume
“We need more leads.” Then you look closer: • budget was cut 3 months ago • volume dropped • leads aren’t converting • follow-up is slow Paid gets blamed because it’s the biggest line item. But the math is simple. Less spend → fewer leads. https://t.co/qSc2un9KTD
Quantilope Launches ‘Ad Optimizer’: Leveraging AI to Bridge the Gap Between Creative Intuition and Brand Strategy
Quantilope has introduced Ad Optimizer, an AI‑driven research tool that evaluates advertising creatives frame‑by‑frame against Category Entry Points. The platform analyzes visual and audio elements, delivering actionable recommendations and intuitive dashboards within hours. By integrating this capability into its Consumer...
Three Questions Leaders Ask to Solve Growth Challenges
3 Questions Leaders Can Ask To Identify Solutions For Growth Problems - https://t.co/5SRry0MFlm - https://t.co/Vucmh7iPcq
Answering Quora Questions Drove Early Customers, Not Ads
Parseur launched to crickets. First customers came from Quora. Not blasting links. Just honestly answering questions about the best solution. The chat widget was priceless for talking to people trying the product live. https://t.co/KKv1wTZ21q
Understanding Client Acquisition Cost and How Financial Advisors Can Lower It
Client acquisition cost (CAC) measures the total marketing and sales spend required to win a new financial‑advisor client, typically calculated by dividing total acquisition expenses by the number of new clients. In 2024 the average CAC for advisors was about...
FedEx Freight Mirrors Express Strategy, Pursues High‑Value Sectors
FedEx Freight is targeting high-quality revenue opportunities in SMB, Healthcare, Grocery and Data Centers & Energy. Much of what is being said, from a strategic purpose, sounds similar to what FedEx did for FedEx Express/Ground.
Hilton Targets India’s Midscale Market With 125-Hotel Royal Orchid Deal
Hilton announced a strategic partnership with Royal Orchid Hotels to launch 125 Hampton by Hilton properties across India’s western and southern regions. The hotels will operate under a franchise model, targeting the country’s expanding upper‑midscale segment. By leveraging Royal Orchid’s...
MegazoneCloud Posts $1.16 Billion 2025 Revenue, Turns Profit After Years of Losses
MegazoneCloud announced $1.16 billion in 2025 revenue, a 27.9% year‑over‑year increase, and its first full‑year profitability with net profit of $5.4 million and adjusted EBITDA of $13.8 million. The Korean AI‑native cloud provider attributes the turnaround to rapid growth in AWS, Google Cloud,...
Meta's New Attribution Inflates Conversions by 30‑35%
Meta’s over attribution over performance the last 2 weeks has been absolutely horrendous. Some of the worse case brands are showing 30-35% more conversions on Meta than is being shown on Shopify. Truly feels like they broke something when updating the attribution.
US Rice Body Launches UK-Wide Campaign to Boost Demand
USA Rice, the trade group for American rice growers and merchants, has launched a UK‑wide promotional campaign to lift demand for US‑origin rice. The effort combines an ambassador panel, trade‑fair appearances, a roadshow and influencer partnerships throughout 2026. US rice...
IDrive Launches White-Labeling Capabilities for IDrive E2
IDrive announced new white‑labeling features for its IDrive e2 object‑storage service, letting managed service providers and resellers embed fully branded, S3‑compatible storage into their own platforms. The offering includes an API suite for automated user management, usage monitoring, and multi‑region...
HB Exclusive: Folio CEO on AAHOA Marketplace Partnership
Folio has been named the official technology platform for the Asian American Hotel Owners Association (AAHOA) Marketplace, integrating procurement with financial‑operations tools. Developed with Avendra International, the upgraded platform will roll out later this year and adds AI‑driven invoice processing,...
Little Caesars VP of Franchise Development Talks Brand Growth, Solid Operations
Little Caesars’ vice president of franchise and business development, Bryan Ketelhut, discussed the brand’s growth strategy on the Pizza Marketplace Podcast. He highlighted the company’s long‑standing focus on value, quality and convenience, anchored by the Hot‑N‑Ready model launched more than...
Spotware Launches cTrader Leads
Spotware has launched cTrader Leads, a free acquisition channel that routes prospective traders from the cTrader Store and cross‑broker apps directly to brokers. Leveraging more than 11 million active cTrader users, the program delivers intent‑rich leads tied to each broker’s preferred...
Leyra Selected by RÚV for Smart TV Streaming Rollout
Icelandic public broadcaster RÚV has chosen Leyra's OTT platform for its new smart‑TV streaming service on Samsung and LG devices. Leyra, a joint venture of Accedo and Magine Pro, will deliver live and on‑demand TV and radio with full Icelandic language...
Kelly Wearstler Teams with H&M Home for 29‑Piece Milan Design Week Launch
Kelly Wearstler has partnered with H&M Home to debut a 29‑piece furniture, lighting and accessories collection at Milan Design Week. Unveiled at the historic Palazzo Acerbi from April 21‑26, the line showcases modular designs that aim to bring high‑design sensibility...
JeraSoft and Communi5 Expand Partnership to Boost Telecom Billing Efficiency
JeraSoft announced an expanded partnership with cloud‑switching specialist Communi5, linking billing, rating and routing with switching platforms to streamline telecom operators' financial workflows. The move aims to improve call‑detail‑record handling, flexible pricing and margin visibility across wholesale and retail networks.
OneQode, Hitachi Vantara and Cylix Launch Multimillion‑Dollar Sovereign AI Factory Initiative
OneQode, Hitachi Vantara and Cylix Applied Intelligence announced a multimillion‑dollar strategic alliance to create a Sovereign AI Factory. The joint effort will roll out sovereign‑ready AI infrastructure in Australia, Japan, Malaysia and Singapore, with the United States slated for later...
Minimus Names Yael Nardi Chief Business Officer to Accelerate Secure Container Image Growth
Minimus announced Yael Nardi as its new Chief Business Officer, tasking her with scaling marketing funnels, strategic alliances and corporate development for its hardened container image platform. The hire reflects the company’s push to meet rising CIO demand for near‑zero...
Waymo Opens Fully Driverless Robotaxi Service to Public in Nashville
Waymo has launched a public, fully driverless robotaxi service in Nashville, inviting riders on a rolling basis across a 60‑square‑mile zone. The rollout, backed by a partnership with Lyft, marks the company’s 11th market and underscores its aggressive expansion strategy.
ReelShort Teams with AIS to Offer $1.15 5G Video Add‑On Across Thailand
ReelShort has launched a co‑branded 5G add‑on with Thailand’s AIS for THB39 ($1.15) a month, giving subscribers ad‑free access to its 3,000‑title library. The partnership, AIS’s first telco deal with a short‑drama platform, positions ReelShort to expand across Southeast Asia’s...
Intel Shares Surge 3% After Joining Elon Musk's Terafab AI Chip Venture
Intel announced it will partner with Elon Musk’s Terafab AI chip complex, teaming up with SpaceX, Tesla and xAI to build ultra‑high‑performance processors. The news sent Intel’s shares up almost 3% and marks a high‑profile bet on domestic AI hardware...
Sulzer Joins Spinnova Ecosystem to Support Textile Fibre Availability
Swiss engineering firm Sulzer has entered a co‑development agreement with Finnish textile innovator Spinnova to accelerate the commercial scale‑up of Spinnova’s sustainable fiber technology. Sulzer will provide expertise in pumping, mixing and fiber suspension flows, aiming to make the production...
E303 | Customer Success Is Dead. Meet the Growth Department.
In this episode, host Andrew Michael talks with Alex Bogoski, founder of Amplify and author of *The Growth Department*, about redefining post‑sale teams as a unified "Growth Department" that drives profitable revenue rather than just service. Alex argues that customer...
SaaStr 849: How We Built Our AI VP of Customer Success with SaaStr's CEO and CAIO
In this episode, SaaStr’s CEO and CAIO discuss how they built an AI‑powered VP of Customer Success using no‑code tools like Replit, turning a simple project‑management portal into an autonomous agent that handles onboarding, task tracking, and daily communications for...
How to Earn Customer Decisions in Sales
Mark Hunter argues that sales success hinges on creating buyer certainty rather than applying pressure. He advises sellers to shift focus from moving the deal forward to moving the buyer’s thinking forward, using direct questions to surface hidden objections. By...
Nuvini to Acquire 51% of Beyondsoft’s U.S. Unit for $80.7 M, Forming $148M Global Platform
Nuvini Group Limited agreed to buy a 51% controlling interest in Beyondsoft Corporation’s U.S. subsidiary for about $80.7 million. The transaction is projected to lift pro‑forma revenue to $148 million and create cross‑selling opportunities across SaaS, ERP and workflow‑automation markets.
Amazon Renews USPS Deal, Keeping 80% of Deliveries with $6 B Annual Revenue
Amazon has renewed its logistics contract with the United States Postal Service, ensuring the carrier will continue to handle roughly 80% of Amazon shipments and generate about $6 billion in annual revenue for USPS. The renewal comes as USPS raises Priority...
MCP Servers Turn Claude Into Enterprise Reasoning Engine, Boosting B2B AI Adoption
Anthropic’s Model Context Protocol (MCP) now enables companies to run Claude on their own data via MCP servers, turning the LLM into a reasoning engine for enterprise workloads. The move is sparking rapid ecosystem growth and promises a fresh demand‑generation...