Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
Mercer, Syndio Team Up on AI‑Driven Pay Equity Platform
Mercer has formed a strategic alliance with Syndio to roll out an AI‑powered pay equity and compensation platform. The partnership blends Mercer's advisory depth with Syndio's decision‑intelligence technology, promising enterprises a faster, more transparent way to govern pay.
New Jersey Dealers Mobilize Against Unlicensed Car Brokers Amid 7% Sales Drop
New Jersey auto dealers, led by the state coalition, are confronting a growing network of unlicensed car brokers that charge fees and sideline traditional dealer relationships. The push comes as U.S. auto sales slipped nearly 7% in April, intensifying concerns...
Ted’s Trash Service Selects CommanderAI to Modernize and Scale Sale Initiatives
Ted’s Trash Service, a 65‑year‑old family waste‑management firm in Missouri, has partnered with CommanderAI to modernize its sales operations. Using CommanderAI’s Go‑To‑Market platform, the company achieved a 96% email open rate and tripled its average deal value. The AI‑driven prospecting...
SEO Strategies That Drive Consistent Client Inquiries
The article outlines a systematic SEO approach that prioritizes high‑intent, service‑specific keywords and aligns landing pages with user intent to generate qualified client inquiries. It recommends building a content funnel that moves prospects from awareness through mid‑level education to bottom‑of‑funnel...
Pax8, NinjaOne Partner to Expand MSP IT Operations and Security Services
Pax8 announced a global, referral‑based partnership with NinjaOne to give managed service providers (MSPs) early access to NinjaOne’s remote monitoring and management (RMM) platform. The collaboration lets Pax8‑partner MSPs bundle additional unified IT operations and security tools while Pax8 works...
Real Buyer Personas Are Essential for Modern B2B Marketing
B2B Buyers have changed – personas can help…if you put care and effort into how they’re built and applied. Both are important, but if you don’t use them well, the build doesn’t matter. At a detriment to themselves, most marketers...
New Marketing Skills v1.10 Adds Co‑Marketing Toolkit
Marketing Skills v1.10.0 is out. What shipped: 🆕 /co-marketing — Partner identification and joint campaign planning. Partner scoring framework, campaign types (content, webinars, integrations, community), outreach templates, partnership structuring, and checklists. Tools: Crossbeam, Introw, PartnerStack. Now shipping 41 skills and 52 tool integrations. Free, open...
Stella McCartney X H&M Collab Launches and Sells Out Within Hours
Designer Stella McCartney and retailer H&M unveiled a new collaboration that sold out within hours, marrying her eco‑focused luxury aesthetic with the chain’s massive distribution. The launch reignites debate over fast‑fashion partnerships and their real environmental impact.
Marketing Wins When You Target Human Truths, Not Data
Most ppl are good at finding patterns, but bad at finding human truths. A pattern is what happened. A human truth is why it keeps happening, the emotional nuance underneath. In marketing, Human Truth matters more than anything. Because people...
Integrate Brand and Demand for Sustainable B2B Growth
The pendulum between brand and demand swings back and forth for many reasons, but an important one is that they are distinctly different things. It's a nice platitude to say that "everything is brand", or that "brand drives performance, and...
Ford and Carhartt Unveil $4,200‑Plus ‘Essential Economy’ Super Duty Truck
Ford Motor Co. and workwear maker Carhartt introduced a co‑branded 2027 Super Duty pickup, priced $4,195 above the standard model and bundled with a new “From Our Business to Yours” pricing program. The launch, framed as an “essential economy” campaign,...
Renting Customers or Building a Business: Ishan Manchanda on LTV, Retention, and the Next Wave of B2B Growth
Ishan Manchanda, CEO of GrowthSpree, explains how his agency fills the missing playbook for B2B SaaS growth, emphasizing LTV over vanity revenue metrics. He warns that static LTV calculations and weak retention undermine unit economics, while a 5‑point boost in...
HMH Names Jessica Naeve CMO to Drive Data‑Driven Global Marketing
HMH announced Jessica Naeve as its new chief marketing officer. Naeve will steer the publisher's global, data‑informed digital marketing across curriculum, assessment and professional learning solutions. The hire signals HMH’s push to modernize outreach to educators worldwide.
UBA, MoMo PSB and Redtech Launch Pan‑African Payment Interoperability Platform
United Bank for Africa (UBA), mobile‑money arm MoMo PSB and tech firm Redtech signed a partnership that integrates MoMo wallets into UBA’s merchant‑acquiring network via RedPay. The deal opens more than 55,000 UBA locations to “Pay with MoMo” and builds...
Rocket Lab Narrows Q1 Loss, Acquires Motiv Space, Secures Multi‑Launch Deal
Rocket Lab reported a narrowed first‑quarter loss of $45 million and revenue of $200.3 million, while announcing the acquisition of Motiv Space Systems and its largest multi‑launch contract to date. The moves expand the company's B2B launch services and position it for...
UFC and Joe Hand Promotions Launch Championship Rounds Commercial Subscription Package
UFC and its exclusive U.S. commercial distributor Joe Hand Promotions have unveiled "Championship Rounds," a subscription service delivering UFC’s 13 numbered events, 30 Fight Nights, Zuffa Boxing, UFC BJJ and Power Slap to bars, restaurants and other out‑of‑home venues. The package...
The Developer Tools Boom: Why Dev-First SaaS Is Outpacing the Market
Developer‑first SaaS firms are outpacing traditional cloud software, with Cursor hitting $2 billion ARR in early 2026 and the broader developer‑tools market projected to reach $7.44 billion this year. AI‑powered coding assistants alone generated $12.8 billion in revenue, more than doubling their 2024...
B2B Appointment Setting Services: A Smart Way to Generate More Qualified Leads
B2B appointment‑setting services outsource the early‑stage prospecting process, delivering pre‑qualified meetings for sales teams. By leveraging phone, email, and LinkedIn outreach, providers identify decision‑makers and schedule appointments that align with a company’s ideal customer profile. The model promises higher conversion...
The AI Voice Agent Stack That Books Calls and Closes Deals — Without a Sales Team
AI voice agents now handle inbound leads by introducing themselves, qualifying prospects, and booking calendar slots in real time, all without human sales reps. The lean stack—Vapi or Bland for calling, GPT‑4o or Gemini for language, Calendly/Cal.com for scheduling, HubSpot...
Investors Have PULL Too
The post explains the PULL framework, which isolates buyers who are compelled to act on a specific project because they cannot wait, delay, or use alternatives. It argues that most fast‑growing startups miss this by targeting customers who could choose...
Disqualification, Not Prospecting, Is New Rep’s Biggest Challenge
The hardest skill to teach a newer rep isn't prospecting or discovery. It's disqualification. Not because the red flags are invisible. It's because they don’t have enough reps under their belt to have that ‘gut feel.’ No single flag feels like enough. So...
Customer‑Centric Strategies Drive Superior Growth: 5 Best Practices
RT @VisionEdgeMktg 🎯 Customer-centric growth strategies outperform, here are 5 best practices to get there. https://t.co/7QiF7l5QYZ #customercentric #growth #strategy
Shree Karni Fabcom Collaborates with Global Italian Textile Group
Shree Karni Fabcom Limited has signed an exclusive partnership with a leading Italian technical knitted‑fabric manufacturer. The deal gives Fabcom sole rights to promote and sell the Italian group’s premium stretch fabrics across India’s fast‑growing premium apparel, swimwear, beachwear, sportstech...
New Marketplace Simplifies Plastic Procurement and Trading
if anyone owns a plastics factory, pls DM so i can connect you to Bailey he traded millions of tons of plastics and is now building a marketplace to make procurement, trading, credit and freight less painful by moving the...
Paula's Choice Boosts India Presence with Tira Beauty Launch
Paula's Choice, the Seattle‑based skincare line owned by Unilever, is expanding its Indian footprint by launching on Reliance Retail’s omni‑channel platform Tira. The partnership gives the brand presence across both digital storefronts and select brick‑and‑mortar locations, debuting with three flagship...
Daedong Group Sets $2.6 Billion AI‑Agriculture Target in 2030 Value‑Up Plan
Daedong Group and its listed affiliates unveiled a long‑term plan to reshape farm machinery around AI, robotics and platform revenue, targeting 3.59 trillion won ($2.6 billion) in sales and a 20% return on equity by 2030. The strategy includes expanding a dealer...
Arcadis Teams with Sweep to Launch Data‑Driven ESG Consulting Services
Arcadis has partnered with sustainability‑technology firm Sweep to commercialize a joint offering that turns ESG data into actionable business insights. The alliance combines Sweep’s intelligence platform with Arcadis’ advisory and delivery expertise, targeting large enterprises facing tighter reporting and governance...
Evoila U.S. and Carahsoft Partner to Deliver VMware by Broadcom Consulting, Training and Managed Services to the Public Sector
evoila U.S. and Carahsoft Technology Corp. have signed a strategic partnership that designates Carahsoft as evoila’s Master Government Aggregator. The deal makes evoila’s VMware by Broadcom consulting, training, development and managed services available to U.S. federal, state and local agencies...
Ramp in Talks for $750M Raise, Targeting $40B+ Valuation
Fintech startup Ramp is in advanced discussions to raise $750 million at a pre‑money valuation exceeding $40 billion, a steep jump from its $32 billion post‑money valuation just six months earlier. The fundraising follows a year of rapid revenue growth and an AI‑centric...
Datadog Shares Jump 29% After Strong Q1 Results, Highlighting Enterprise Cloud Monitoring Demand
Datadog, Inc. saw its shares climb over 29% to $185.43 following a robust first‑quarter earnings report. The surge reflects accelerating adoption of cloud‑monitoring tools among enterprise customers and positions the company as a leading growth story in B2B SaaS.
Why South Africa Is Zoho’s Third-Fastest-Growing Market
Zoho has become the third‑fastest‑growing market among its top 15 regions, driven by pricing its SaaS suite in South African rand rather than dollars. The local‑currency model creates a sizable cost advantage as the rand weakens against the greenback, especially...
Quick Fire 🔥 with Sarah Wahinya
Sarah Wahinya, Stellar’s East Africa lead, steers Web3 and fintech growth across the continent by linking global crypto infrastructure to local payment needs. She emphasizes that stablecoins like USDC replace slow, costly banking for freelancers and traders, turning crypto into...
Roku Delivers Upfront Dinners With A Side Of Full-Funnel
Roku has replaced traditional TV upfront presentations with a series of intimate client dinners, gathering about 70 marketers per event. The company uses the gatherings to promote its full‑funnel advertising proposition, emphasizing programmatic options, custom brand integrations, and measurable performance....
Dauch Nearly Doubles Q1 Sales on Dowlais Deal
Dauch Corporation reported first‑quarter 2026 sales of $2.38 bn, nearly double the $1.41 bn a year earlier, after completing the Dowlais acquisition and rebranding from American Axle & Manufacturing. The deal added GKN Automotive and GKN Powder Metallurgy, driving the sales surge but also...
RS&H Welcomes Shawna Zachman as Senior Vice President, Business Development Operations & Marketing
RS&H has appointed Shawna Zachman as Senior Vice President of Business Development Operations & Marketing. Zachman brings more than two decades of AEC‑industry experience, most recently leading a 100‑person business development and marketing organization at an ENR Top 20 design firm....
Praxis Advertising Launches a Specialised Division for High-Impact Education Marketing
Praxis Advertising has unveiled Praxis Edge, a new division focused exclusively on education marketing in the UAE. The unit promises an end‑to‑end solution that blends brand strategy, digital campaigns, enrollment tactics, and campus design. Its launch coincides with Dubai’s Education...
Channel Consortium to Launch Catalyst Event for MSP Growth Guidance
Managed service providers (MSPs) face a "perfect storm" of growth and scaling challenges, prompting a consortium of channel partners to launch Catalyst, a one‑day conference in Sydney on 3 June. The event, limited to about 100 attendees, is designed by MSPs...
Oktopost Deploys Claude AI Plugin to Automate B2B Social Campaigns
Oktopost announced the general availability of its Claude Plugin, the first Claude Code skill built for B2B social media execution. The open‑source tool lets marketing and revenue teams create, approve, and analyze multi‑network campaigns entirely within Claude, tightening the link...
Palawan Group Strengthens Nationwide Payments Network Through BDO Partnership
Palawan Group of Companies has formalized a strategic partnership with BDO Unibank to integrate its extensive pawnshop and remittance network with BDO’s payment and collection services. The collaboration will allow BDO corporate billers, employees and customers to use over‑the‑counter locations...
OpenAI Rolls Out ChatGPT Ads to UK, Brazil, Japan and Five More Markets
OpenAI announced that its ChatGPT advertising pilot will begin testing in the United Kingdom, Brazil, Japan, South Korea, Mexico and other regions, joining the United States, Canada, Australia and New Zealand. The move follows strong advertiser interest and a $109 million average...
Covalent Names Damien Fischer VP of Commercial Strategy & Growth to Accelerate CRO Scaling
Covalent announced the hiring of Damien Fischer as Vice President of Commercial Strategy & Growth. The veteran executive will lead market development, customer growth and partnership initiatives as the Silicon Valley CRO scales its analytical services platform.
Avison Young Joins Dealpath Connect, Boosting $27B Institutional Deal Flow
Dealpath announced that Avison Young has joined Dealpath Connect, the industry’s largest private exchange for institutional real‑estate listings. The partnership adds Avison Young’s investment‑sales and debt listings to a platform that has already injected $27 billion of deals into buy‑side pipelines,...
Amazon Launches Amazon Supply Chain Services, Leveraging 80,000 Trailers and 100+ Aircraft
Amazon announced the launch of Amazon Supply Chain Services (ASCS), a unified logistics platform that gives any company access to its vast freight, warehousing and parcel network. The service taps more than 80,000 trailers, 24,000 intermodal containers and over 100...
MDA Space Secures 41 Early Customers for CHORUS SAR Constellation
MDA Space revealed 41 early customer commitments for its upcoming CHORUS synthetic‑aperture radar constellation, with nine signed contracts and 32 letters of interest. The announcement highlights robust market appetite for the hybrid SAR system ahead of its planned late‑2026 launch...
FastSpring Lands Strategic Investment From LLR Partners to Fuel Global Commerce Push
FastSpring, the merchant‑of‑record SaaS platform, secured a strategic investment from private‑equity firm LLR Partners, with existing backer Accel‑KKR staying on board. The capital will back product development, go‑to‑market expansion and broader global commerce initiatives, underscoring rising demand for integrated payment...
Visa Canada Teams with RemitBee to Enable Real‑Time Cross‑Border Payments
Visa Canada has partnered with Canadian remittance fintech RemitBee to embed Visa Direct into its platform, allowing users to move money instantly to bank accounts, digital wallets and Visa cards in more than 190 countries. The move targets the $19 billion...
EPAM and Anthropic Forge Multi‑Year Deal to Deliver Safe Enterprise AI Services
EPAM Systems and Anthropic have signed a strategic, multi‑year partnership to provide B2B enterprises with safe, production‑grade generative AI. The deal creates a dedicated practice of 10,000 Claude‑certified architects and promises to accelerate AI‑driven transformation across revenue‑critical functions.
Expedia’s B2B Engine Speeds Up as AI Moves Intensify
Expedia’s B2B travel platform posted a 22% jump in bookings and a 25% rise in revenue in Q1, outpacing its consumer brands that grew 10%. The segment now accounts for $10.7 billion of bookings, still far below the consumer side’s $24.8 billion...
Corning CEO to Cramer: Deals with 2 Unnamed Hyperscalers 'Larger' Than $6B Meta Pact
Corning disclosed two new long‑term supply agreements with unnamed hyperscalers that are larger than its previously announced $6 billion Meta deal, pushing the combined value of the three contracts to at least $12 billion through 2030. The deals were highlighted in a...
Amaze Announces Partnership With All Media Solutions To Power Brand Supply For Amaze Live
Amaze Holdings announced a partnership with All Media Solutions to secure immediate access to a portfolio of consumer and premium fashion brands for the launch of its multi‑channel live shopping platform, Amaze Live, on May 15, 2026. The deal enables...