Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Predictive Sales Analytics: An Invaluable GTM Resource
Predictive sales analytics is reshaping B2B go‑to‑market (GTM) operations by swapping manual spreadsheet forecasts for AI‑driven, data‑backed insights. The technology blends current and historical CRM signals, content usage, and meeting data to surface real‑time account priorities and next‑step recommendations. By automating scenario testing and predictive modeling, revenue teams can tighten forecast accuracy, allocate resources more efficiently, and drive consistent growth. Highspot’s guide and AI agents illustrate how unified analytics empower sellers, marketers, and enablement to act on evidence rather than intuition.
Pax8 Lays Another Foundation for the MSP Journey to Becoming MIPs
Pax8 has deepened its partnership with Google Cloud, positioning the duo to launch a Managed Intelligence Provider (MIP) model for managed service providers (MSPs) in 2025. The collaboration gives APAC MSPs a second hyperscaler option and embeds Google’s Gemini AI...
You Rolled Out a New Enablement Platform. Now What Actually Changes?
Deploying a unified sales enablement platform shifts the first 90 days from guesswork to data‑driven execution. In weeks 0‑2, teams gain a clear baseline of deal activity, buyer engagement, and follow‑up speed. Weeks 3‑6 bring AI‑assisted preparation, tighter follow‑ups, and data‑rich coaching...
Oracle Names Hilary Maxson CFO as Company Cuts Up to 30,000 Jobs
Oracle announced Hilary Maxson as its new chief financial officer and confirmed a workforce reduction of up to 30,000 employees. The leadership change and massive layoff signal a strategic overhaul aimed at tightening costs and accelerating AI‑driven growth for its...
Skip Adds Loblaw to Growing Grocery Network
Skip has sealed a partnership with Loblaw Companies, adding the retailer’s 13 banners—including No Frills, Real Canadian Superstore and Maxi—to its on‑demand grocery network. The deal extends Skip’s service to every Canadian postal code, allowing customers to order from a broader...
Why Your Deals Go Cold Before You Ever Get to the Close (Ask Jeb)
Philip, a character‑licensing agent in the Philippines, finds inbound deals close quickly while outbound outreach stalls. The root cause is treating fast, brand‑loving buyers the same as slow, business‑case‑driven prospects. By qualifying early, distinguishing seekers from decision makers, and inserting...
Too Much Creative Similarity Drives Up CPMs
Once your Creative Similarity Score hits 60%+, Meta practically kills your ad. I'm seeing this across accounts right now. When your ads look too similar… → Same format → Same visual style → Same angle Andromeda clusters them together regardless of how many...
Akamai Expands Channel Reach Through Arrow Partnership
Akamai announced a partnership with Arrow Electronics to broaden its channel reach, allowing Arrow’s partner network to resell Akamai’s edge, cloud, and security services. The deal integrates Akamai’s platform into Arrow’s enterprise computing solutions, streamlining procurement, onboarding, and billing for...
Many AI-First Companies Still Make Money the Old-Fashioned Way. Here’s How.
A February market reset erased nearly $1 trillion in software valuations, sparking fears that autonomous AI agents will upend the per‑seat SaaS model. Yet the article shows that AI‑first giants like Salesforce, ServiceNow and Atlassian still derive over 95% of revenue...
TradeCentric, Commercetools Partner on B2B Ecommerce
TradeCentric and commercetools have formed a strategic partnership to integrate B2B e‑procurement with AI‑first commerce platforms. The collaboration enables suppliers to connect digital storefronts directly to buyers’ procurement systems, leveraging TradeCentric’s PunchOut capabilities to slash purchase‑order processing time by 80%...
OptifiNow Integrates with PhoneBurner
OptifiNow, a CRM provider for wholesale mortgage lenders, has launched a two‑way integration with PhoneBurner, a power‑dialer platform. The link lets users push contact lists directly into PhoneBurner for rapid outbound calls and automatically syncs call outcomes back into the...
WHOOP Becomes Official Health and Performance Wearable for UAE Team Emirates Through 2027
WHOOP announced a two‑year partnership naming it the official health and performance wearable of UAE Team Emirates – XRG through 2027. The deal gives the cycling powerhouse access to WHOOP’s strain, recovery and heart‑rate analytics, while broadcasting the data to...
Anthropic’s Claude Hits $30 B Revenue Run Rate, Secures Broadcom Deal
Anthropic PBC said its Claude platform now generates a revenue run rate above $30 billion, up from $9 billion at the end of 2025, and announced strategic collaborations with Broadcom and Google. The surge is driven by more than 1,000 enterprise customers...
Amazon in Talks to Acquire Globalstar for $8.8 B, Targeting LEO Edge Network
Amazon is reportedly negotiating an $8.8 billion acquisition of satellite‑communications firm Globalstar. The deal would add Globalstar’s 48‑satellite constellation to Amazon’s Project Kuiper, expanding AWS’s edge‑computing and IoT capabilities for B2B customers.
Start Value Pricing with Six Steps
The article urges accounting firms to adopt value‑based pricing, moving away from traditional hourly rates. It introduces a six‑step framework designed to help CPAs define, communicate, and implement client‑centric fees. By focusing on outcomes rather than time, firms can capture...
Anthropic Just Passed OpenAI in Revenue. Spending 4x Less
Anthropic’s annualized revenue (ARR) has surged past $30 billion, eclipsing OpenAI’s $25 billion run‑rate. The company achieved 30‑times growth in 15 months, driven by a rapid expansion of enterprise contracts—over 1,000 firms now spend $1 million plus each year. Anthropic’s compute spend is roughly one‑quarter...
Attabotics Announces Integrator Partnership Program to Expand Availability of Robotic Cube Storage Technology
Attabotics announced an integrator partnership program to broaden distribution of its 3D robotic cube storage solution, naming SAVOYE North America as the inaugural partner. The collaboration leverages SAVOYE’s AiRVOS™ WES platform to integrate Attabotics technology into end‑to‑end fulfillment workflows. By...
Attabotics Announces Integrator Partnership Program
Attabotics announced an integrator partnership program to extend its 3D robotic cube storage technology through third‑party distributors. The first partner, SAVOYE North America, will combine its automated storage expertise with Attabotics’ hardware and software to deliver end‑to‑end fulfillment solutions. The...
Integrations Only When Customers Demand, Not Startup Pitch
Recently more than one person called my Health Tech startup @SeamlessMD the “incumbent”. While we’ve been around 13+ years, it feels strange to call ourselves that - probably because we view the EHR as the incumbent. That said, there are...
Wholesale Resurgence Reshapes Retail Growth Strategy
Retail brands are reversing the past decade's direct‑to‑consumer (DTC) focus, with wholesale emerging as the primary growth engine. Lightspeed’s 2026 State of B2B eCommerce report shows 78% of brands now rank wholesale as their top investment channel, while only 18%...
Here’s What The ALSO Partnership Means For DoorDash (DASH) Stock
DoorDash announced a strategic partnership with autonomous‑vehicle startup ALSO, coupling a multi‑year commercial agreement with a direct equity investment. ALSO recently closed a $200 million Series C round, and DoorDash’s co‑founder Stanley Tang will serve as a board observer. The collaboration focuses...
China Shifts 5G Focus to Monetization and Enterprise Growth
China’s 5G market is approaching saturation, prompting operators to pivot from subscriber acquisition to monetizing enterprise and industrial services. The shift emphasizes higher‑value contracts such as private networks, smart manufacturing, and IoT connectivity, which promise greater ARPU and longer contract...
Madhive Further Strengthens Its Leadership Team with Industry Veteran Peter Jones as SVP of Strategic Sales
Madhive announced the appointment of Peter Jones as Senior Vice President of Strategic Sales, adding a veteran with more than 20 years of experience in CTV, digital and DOOH. Jones will lead strategic sales initiatives, leveraging AI‑based targeting and the...
AI Agents Slash Costs, Boost Pipeline, Transform Work
A few magical @openclaw experiences: - Saving me $500k off of a simple finance query. - Finds PQLs swimming around in our products, email lists, etc. and finds the angle to reach out to them and surface more pipeline - Performance intelligence that...
Wishtree Technologies Announces Partnership with Databricks to Strengthen Data and AI Capabilities
AI‑native product engineering firm Wishtree Technologies announced it is now an official partner of Databricks, the leading data and AI platform. The collaboration enables Wishtree to deliver unified data pipelines, industry‑specific Unity Catalog models, and production‑grade AI solutions built on...
Automation Anywhere Reports 61% of Q4 Software Bookings From AI as Enterprises Deploy Agentic AI to Run Core Business Functions
Automation Anywhere reported that AI‑powered offerings accounted for 61% of its Q4 software bookings, signaling a decisive shift from AI pilots to production‑scale deployments. The company saw double‑digit growth in non‑GAAP ARR and RPO, and its $1 million‑plus ARR customer base...
Building Business: A Strategic Approach to Referrals and COIs
Brian Shapiro argues that referrals and centers of influence (COIs) remain the most cost‑effective lead sources for wealth‑management advisors. He outlines a four‑step referral process—identifying ideal referrers, simplifying the ask, timing requests, and acknowledging contributors. The article also details a...
AI Digital Relaunches Elevate: The AI-Powered Intelligence Platform Built to Break Open the Black Box
AI Digital has relaunched Elevate, an AI‑powered marketing intelligence platform that unifies research, planning, optimization and reporting across the digital ecosystem. The tool promises up to 90% reduction in manual research and planning time and 70% faster reporting, while remaining...
CORDURA® Adventurer™ Fabric Line Debuts at Portland's Functional Fabric Fair
CORDURA® Advanced Fabrics introduced the CORDURA Adventurer™ fabric collection at the Functional Fabric Fair in Portland, Oregon, on April 8‑9. The curated line targets hikers, climbers and other outdoor enthusiasts, aiming to cut designers' material‑selection time while delivering proven durability.
Cold Email Sequence: 5 Sequences with Ready-to-Use Examples
The guide reveals that a single cold email typically nets only 1‑2% replies, while a structured 4‑5‑email sequence can lift response rates to 8‑15%. It outlines optimal cadence—starting with a two‑day gap and widening to up to ten days—plus the...
Sales Process Design & Engineering
Founders often assume a polished product eliminates the need for a structured sales process, but neglecting sales design leads to ghosted prospects and unpredictable revenue. The article outlines five cardinal sins—blind proposals, poor qualification, premature pricing, failing to book follow‑ups,...
Skip Partners with Loblaw for Grocery Delivery
Skip, the Canadian delivery platform, announced a partnership with Loblaw Companies Limited, integrating 13 of Loblaw's banners—including No Frills, Loblaws, and Real Canadian Superstore—into its grocery delivery network. The collaboration enables coast‑to‑coast, on‑demand grocery fulfillment for a broad range of products,...
Legora Hits $100 Million ARR, Accelerating Legal AI Adoption
Legora announced it has crossed $100 million in annual recurring revenue (ARR) just 18 months after its platform’s general release, now serving more than 1,000 customers in 50 markets. The milestone, backed by a recent Series D round, highlights the surge in...
Luxury British Bedmaker Expands Into China
British luxury bedmaker Harrison Spinks is entering China through a partnership with Sleep Comfortably, launching a flagship store at the end of the year followed by a phased rollout of additional locations. The move builds on the company’s 185‑year heritage of...
Salesforce, Workday CEOs Clash Over AI as SaaS Giants Trim Jobs
Salesforce chief Marc Benioff and Workday founder Aneel Bhusri sat down for a candid discussion on AI's disruptive potential just as both firms disclosed sizable workforce reductions—5,385 at Salesforce and 2,150 at Workday. The meeting underscored a broader reckoning in...
AI‑crafted Referral Programs Boost Growth with Double‑sided Rewards
I built a skill for Claude Code that designs referral programs that actually grow — incentive structure, placement, and tracking. It builds the full program: double-sided rewards (both referrer and referred get something), what the incentives should be, when payouts trigger,...
Great Positioning Fails When No One Lives It
Your new positioning is beautiful. And it wasn’t cheap. The slide decks exist. A workshop was held. Everyone applauded. Then no one followed it. Sales adjusts however it sees fit to close a deal. Marketing bends it to get more...
Clutch Opens Ottawa Customer Hub at Bayshore
Toronto‑based Clutch launched its first Ottawa Customer Hub at Bayshore Shopping Centre, its second physical location nationwide. The hub, opening April 11, serves as a pickup, drop‑off and support centre for the company’s online vehicle buying and selling platform. Clutch, which...
Carrier Debuts Powerful New Tool to Drive High-Value Bookings
Carrier has launched “Limitless: Intimate Escapes,” a new ultra‑luxury travel volume aimed at smaller, high‑value groups. The offering follows a 45% rise in 2025 bookings between $75k‑$125k and reflects a shift toward intimate trips, with $125k+ bookings averaging 8.5 travelers...
How to Successfully Demo Salesforce Solutions to Business Stakeholders
The article outlines a repeatable methodology for delivering functional walkthroughs of Salesforce solutions to non‑technical business stakeholders. It stresses starting with the project vision, clearly scoping functional areas, and demonstrating features in the order users actually interact with the system....
Levanta Acquires Affiliate Network Perch+
Levanta announced the acquisition of Perch+, an affiliate network focused on Amazon sellers, adding roughly 60,000 vetted partners to its Marketplace. The deal brings Perch+ brands into Levanta’s suite of tools, including the Paid Placements model that enables flat‑rate creator...
Lycra Company Partners with Texhong on Renewable Fibres
Lycra Company announced a strategic partnership with Texhong International Group to develop renewable fibres for China’s stretch yarn market. Texhong will work exclusively with Lycra on integrating the fibre into core‑spun yarns, a key segment of stretch textiles. The deal...
Anthropic’s Growth Lead Credits $19 B Revenue Surge to Culture and Niche Focus
Amol Avasare, Anthropic’s head of growth, says the AI firm’s revenue climbed from a few hundred million to roughly $19 billion as a 40‑person growth team leveraged a narrow enterprise AI focus and an open culture. The interview reveals how the...
FTI and E& Sign Cooperation Agreement to Explore Global Telecom and Digital Ecosystem Opportunities
Freedom Telecom International (FTI), a subsidiary of Freedom Holding Corp., and global tech group e& have signed a cooperation agreement at MWC26 to jointly explore telecom and digital ecosystem opportunities worldwide. The partnership creates a structured framework that leverages e&'s...
Turn Your Website Into Instant Customers with Automation
🚨 There is an awesome new tool called Money Printer. You paste your website link into it, and it automatically brings in customers 🔥 No building lists. No writing copy. No manual campaign setup. It handles the entire sales cycle: → Finds in-market companies...
ABM: Build a System Around Your Top Deals
ABM isn’t just targeting accounts. It’s building a system around your most important deals. Saul Marquez breaks it down into three layers... 👀👇 Watch the full interview for a deeper breakdown: https://t.co/I8eCvTnUvZ @OutcomesRocket #ABM #hcmktg https://t.co/HbSBiwaHLs
4 Ways to Automate Sendblue with Zapier
Sendblue lets businesses send and receive iMessage and SMS from a single number, and Zapier extends its reach by linking it to dozens of apps. The article outlines four automation patterns: instant lead follow‑up, CRM‑driven texting, centralized inbound routing, and...
#184 - Disruptive Technology, Adaptation and Hyper‑Growth with Caitlin Allen, SVP of Market and Chair at Simbe Robotics
In this episode, Caitlin Allen, SVP of Market and Chair at Simbe Robotics, discusses how disruptive technologies—especially robotics-as-a-service—are reshaping traditional industries and consumer expectations. She highlights the convergence of digital and physical experiences, the labor shift toward higher‑skill roles, and...
Inside Sales vs Outside Sales: The Differences
Inside sales and outside sales differ primarily by where the interaction occurs—remote versus in‑person. Inside reps use phone, email and video to handle dozens of opportunities at low cost, while outside reps travel to meet customers, focusing on fewer, higher‑touch...
Build Your Growth Marketing Program in Six Months
How to build YOUR #growthmarketing program in 6 months @TBorreson11 https://t.co/QAED4IhrHi #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #customerexperience #businessintelligence https://t.co/LBKafNWF9t