Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Otto.de Opens up to Dutch Sellers
Otto.de has opened its marketplace to Dutch sellers that meet Dutch legal and VAT requirements, charging a flat €99.90 (≈ $109) monthly fee. Accepted retailers must handle German‑language customer service and can ship returns to designated EU warehouses. The move expands Otto’s curated platform, which already serves 12.2 million active users and ranks as Germany’s third‑largest marketplace by gross merchandise volume. Otto hopes the new cross‑border partners will reinforce its push to become the country’s leading online marketplace.
Reddit: Untapped B2B Gold While Competitors Fear It
ost B2B marketers hear Reddit and think chaos. Trolls. Downvotes. Angry communities. That fear is exactly why there is almost zero quality B2B brand presence there... Your competitors are scared of it. That is the whole point. We Analyzed 8,566 Keywords Across 14 SaaS...
Samsung Secures HBM4 Supply Deal with AMD, Targeting AI Accelerator Market
Samsung Electronics has agreed to provide sixth‑generation high‑bandwidth memory (HBM4) to AMD for its upcoming flagship AI accelerator. The partnership gives Samsung a foothold in AMD's fast‑growing data‑center AI business and could alter the competitive dynamics of the AI hardware...
New B2B Marketplaces Target Construction, Equipment and Data Center Sourcing
During Q1 2026, a wave of B2B marketplaces entered the U.S. targeting construction materials, equipment rental, and data‑center infrastructure. Platforms such as MatBook, DOZR, Kwipped and Start Campus Marketplace aim to replace phone‑calls and spreadsheets with real‑time pricing, inventory visibility, and...
RevOps Roundup: Week 12, 2026
The RevOps Roundup for week 12 spotlights three core blog posts: CaliberMind’s seven‑pillar data‑hygiene framework for reliable B2B attribution, RevPartners’ total‑cost‑of‑ownership comparison showing HubSpot’s lower long‑term spend versus Salesforce, NetSuite and Marketo, and Operatus’s myth‑busting guide that Salesforce Agentforce can...
Human Connection Still Beats AI-Driven Cold Calling
Is cold calling dead? With the rise of AI agents across go-to-market, we’re seeing an interesting countertrend. Buyers are craving proof of humanity. They want to know the voice on the other end actually understands their world, not just an...
Meta Ad Sequencing Isn't Broken—Just a Learning Curve
I've talked to so many operators about Meta's ad sequencing… They’ve all had the same experience: → Excited by the announcement → Confused by the setup → Gave up thinking it was broken It’s not actually broken. There's a quick learning curve to...
Astronomer EMEA Momentum Building with 122% ARR Growth
Astronomer announced a 122% year‑over‑year ARR increase in its EMEA business, driven by an 80% rise in customers and a new London headquarters. The region now accounts for nearly 20% of the company’s total revenue, underscoring rapid adoption of its...
Build the Future First, Enable Rapid User Value
Christian (Chris) Bach (CEO @ Netlify )'s framework for becoming the obvious choice in your category: Start with a strong worldview about where the market is going. Then reverse engineer what needs to exist for that future to happen. Then...
Clients Only Want Results, Not Your Social Proof
I built my entire ghostwriting agency, 300+ clients, millions of dollars in revenue, with ZERO testimonials. This is something beginners have a very hard time wrapping their heads around. • Clients do not care about social proof. • Clients do not care if...
GoWit & Futura DDB Form Exclusive Retail Media Partnership in the Adriatic
GoWit and Futura DDB have announced an exclusive retail‑media partnership covering Slovenia, Croatia, Serbia, Bosnia and Macedonia. The deal combines GoWit’s AI‑first omnichannel commerce platform with Futura DDB’s regional creative and market expertise, delivering a unified dashboard for multi‑market campaign...
Saturate High‑intent Searches Before Scaling Ad Spend
Her team spent $200/week on ads and learned nothing. Now at 8-figure ARR, Sarah Ahmad says the mistake was not saturating high-intent searches first. You can't optimize what you haven't tested properly. https://t.co/uR81Qj6ubp
Scale Personalized B2B Engagement for Better Sales
Personalized B2B Customer Engagement at Scale by @Timothy_Hughes https://t.co/89z2OuNeZD @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Leadership #Marketing #MarketingStrategy https://t.co/JRvqC2d3hg
Mumbai Indians Signs Utkarsh Small Finance Bank as Banking Partner for IPL 2026
Mumbai Indians has named Utkarsh Small Finance Bank its official banking partner for IPL 2026. The partnership will feature integrated marketing campaigns throughout the tournament, leveraging the team’s massive fan base. Utkarsh aims to boost brand visibility and deepen customer connections...
Liqvd Asia Bags Four New Mandates
Indian agency Liqvd Asia announced four new client mandates—Origami, Kasturi Foods, Sama.live and Woodland—adding roughly ₹35 crore (about $4.2 million) to its future business pipeline. The engagements cover integrated marketing communications, creative and media services, brand narrative building, and digital storytelling across...
Koovers Reports Rs 36 Cr Loss on Rs 198 Cr Revenue in FY25
Koovers, the Bengaluru‑based B2B automotive spare‑parts marketplace, posted FY25 revenue of Rs 198 crore, a 2.5‑fold increase over the prior year. However, expenses surged 145% to Rs 235 crore, pushing the net loss to Rs 36 crore, more than double FY24’s deficit. Material costs, which represent...
Coralogix and Skyflow Redefine Privacy-Safe Observability for the AI Era
Coralogix and Skyflow announced a strategic partnership that introduces privacy‑safe observability for AI‑driven operations. The solution replaces sensitive customer data in logs with consistent, privacy‑preserving tokens, maintaining searchability, correlation, and AI analysis while keeping the raw data governed and isolated....
WUKA Scales Tesco Presence to Boost Accessibility of Reusable Period Products
WUKA, a UK sustainable period‑care brand, has expanded its partnership with Tesco, boosting its in‑store presence from under 300 locations to more than 1,800 nationwide. The rollout reaches over 1,300 Tesco Express stores, marking the first large‑scale introduction of reusable...
Executive Memo | Navigating the Unravelling of Multibrand Retail
The fashion wholesale ecosystem is undergoing a structural reset as a cascade of bankruptcies—Matches, Ssense, and Saks Global—exposes the fragility of the multibrand retail model. Historically, wholesale offered emerging labels credibility and established brands geographic reach without the cost of...
Spacera Goes Live on Azure Marketplace
Collaboration start‑up Spacera has launched its Apollo meeting‑room operations platform on the Microsoft Azure Marketplace and joined the Microsoft ISV program. The listing offers three tiers—free Photon, Mission Control at $35 per room per month, and HyperCare Managed at $80—allowing...
Samsung Chairman Lee Jae‑yong to Meet President Xi on China Investment Expansion
Samsung Electronics Chairman Lee Jae‑yong is scheduled to meet Chinese President Xi Jinping to discuss expanding the South Korean giant's investment footprint in China. The talks come amid shifting B2B market dynamics and supply‑chain realignments, though specific financial terms were...
Hybrid IT Is Drumming up Opportunities for Aussie MSPs: Westcon-Comstor
Australian managed service providers (MSPs) are seeing strong revenue opportunities in hybrid IT, especially in security, threat management, cloud migration and ongoing cloud management. Westcon‑Comstor’s survey shows 22% of partners cite security as the top revenue driver, with 20% focusing...
Nvidia Projects $1 Trillion in GPU Orders by 2027, Spurring B2B AI Demand
Nvidia announced at its GTC 2026 conference that it expects more than $1 trillion in GPU and networking revenue from data‑center customers through 2027, a $500 billion jump from its prior outlook. The guidance lifts the AI hardware market into a new...
Why the R&D Review Nailed It on the Tricky Question of Finding Customers
The Strategic Examination of Research and Development (SERD) report highlights Australia’s chronic difficulty in finding early customers for deep‑tech and climate‑energy firms. Most local corporates and governments are risk‑averse, preferring to import innovations rather than purchase home‑grown solutions. SERD proposes...
SaaS Marketing Fails When Foundations Are Ignored
If anyone understands how broken marketing is inside SaaS companies— it’s me. I’ve seen the same scenario over and over. I’m brought in. Day 1: “We need campaigns.” “We need pipeline.” “We need results in 90 days.” Then you look...
Video‑warmed Leads 1.6× More Likely to Convert
🎥 #B2B “video‑warmed members are 1.6X more likely to open a lead-gen form within a 30‑day nurture window. That’s buyability in action —marketing that builds momentum toward revenue, not just awareness.” #Newfronts LinkedIn for Marketing
Beyond Meat Moves to Freezer Aisles at Walmart and Costco, Prompting B2B Strategy Debate
Beyond Meat announced that its products will now be stocked in the freezer sections of Walmart and Costco, a shift that signals a strategic pivot in its B2B distribution model. The move raises questions about shelf‑space allocation, inventory turnover and...
Organic Growth Beats Paid Ads for Sustainable Startup Success
There's a vast marketing industrial complex of agencies/consultants/advisors/whatever that promotes tech startups spending billions of dollars of unaccountable marketing budget. They're triggered by my anti-paid stance but here's the reality: - paid marketing is much, much worse than organic on every metric...
How Customer Experience Promises Threaten Manufacturer Growth
Manufacturers are losing large accounts not because of product flaws but due to a gap between the customer‑experience promise and the ability to deliver it consistently across sites. Inconsistent handoffs, siloed operations, and unclear terminology erode trust, leading to attrition...
Tiny AI-Driven Teams Can Achieve $10M ARR Per Employee
An ex-AWS, Google, and Oracle exec who spent 25 years inside the biggest tech companies in the world is about to try to break the autonomous business thesis. live. no script. no softballs. Jason Napieralski built and scaled departments of...
Specialize or Fail: Outbound Success Requires Niche Expertise
I showed more, there was no more. Here’s why all people selling outbound sound like this… 1. They sell to everyone 2. Because of 1 their services are undifferentiated 3. They try to solve this problem with attention hacks and...
WBRs vs QBRs
Weekly Business Reviews (WBRs) and Quarterly Business Reviews (QBRs) serve distinct purposes in RevOps. WBRs are operational, short‑term check‑ins that surface pipeline health, at‑risk revenue, and execution friction. QBRs are strategic, quarterly deep‑dives that explain performance trends, diagnose root causes,...
Research Before Calls: Stand Out From Bad Sales Reps
Bet - The prospect joining your call, has experienced some awful sales reps before. Reps who don't understand their business, know how they make money, or even pronounce their name right. Unfortunately, the bar is very low in sales. You need to set...
Set Clear KPIs First to Track Influencer ROI
#25Tips to Help You Select a B2B #SocialMedia Influencer Number 19. Define clear KPIs upfront to measure campaign success. Performance metrics are essential for tracking ROI. 📊📈 #MeasureSuccess https://t.co/CeFLuMSwYi
Pentagon Awards New Defense Contract to Palantir, Supercharging Its Government B2B Pipeline
The Pentagon has awarded Palantir Technologies a new multi‑year defense contract, the terms of which were not disclosed. Palantir executives say the deal will markedly expand its government B2B pipeline, adding to a 60% year‑over‑year growth in defense revenue and...
Trust-Led Growth Dominates 2026, but Many Remain Manual
Heads up, CROs & GTM Leaders: “Trust-Led Growth” is the battle cry for 2026. But most of you are still trying to manual your way through it by @Timothy_Hughes https://t.co/rl93jz7QM6 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement
GTM 42 | When Dashboards Divorce the P&L
In this episode of GTM Vault, Rowan Thonkin, CMO of Planful, explains why go‑to‑market (GTM) dashboards often diverge from financial reality as companies scale, pinpointing the CRM as the root cause of misaligned metrics. He highlights early warning signs such...
Sellvia Market Unveils Mobile‑First Seller Support to Boost First‑Time Entrepreneurs
Sellvia Market rolled out a dedicated, phone‑first seller support infrastructure aimed at first‑time online merchants with limited technical skills and capital. The new system, built around SMS‑based growth managers, targets the 30‑60‑day make‑or‑break window that drives early business abandonment.
Authenticity Outperforms Volume in B2B Social Selling
The Signal in the Noise: Why Authenticity Beats Volume in a B2B World by @Timothy_Hughes https://t.co/R9Dh5IspY2 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips
Venture Global Locks in 20‑Year LNG Supply Deal with Hanwha Aerospace, Expanding B2B Pipeline
Venture Global announced a 20‑year liquefied natural gas (LNG) supply agreement with South Korea's Hanwha Aerospace, adding a multi‑billion‑dollar revenue stream to its B2B portfolio. The deal comes as global energy markets tighten and corporate investors recalibrate cross‑border policies.
Sydney Sloan to Reveal AEO/GEO GTM Secrets
Engineering Tailwinds Show Announcement: Surprise guest #1: Sydney Sloan . She is going to talk one of the hottest topics in GTM: AEO/GEO. Every startup needs to see this. Link to the event in the comments. Another surprise guest announcement...
Combine Sales and Marketing to Scale GTM Profitably
I think something weird has happened in 2026 for Founder-led GTM. Founders forgot that Sales + Marketing builds a scalable Go-To-Market machine. Sales is 1on1. Outbound Cold Emails? 1on1 (yes, even if you're spraying and praying to 15,000 prospects that don't know you). Marketing...
Super Micro Co‑Founder Arrest and $2.5B Nvidia Chip Smuggling Hit Stock 33%
Super Micro Computer Inc. saw its shares plunge 33% after co‑founder Yih‑Shyan “Wally” Liaw was arrested on federal charges alleging a $2.5 billion scheme to smuggle Nvidia AI servers to China. The indictment revives earlier SEC investigations and threatens the company’s...
Stop Cold Emailing: Target Site Visitors for 10% Conversions
COLD EMAIL IS DEAD. People doing outbound right now are only sending more emails to fix the exact problems that sending more emails caused. We went the other direction. Our campaign is dead simple: Someone lands on RB2B(.)com We identify them And we send an...
Generic Claims Reveal Positioning Debt and Slow Sales
Ask a company what they do—and you’ll know in 10 seconds if their positioning is weak. Marketing answers first. Usually something like: “We provide an AI-powered platform that helps companies unlock operational efficiency and drive innovation.” Fine. Then I ask:...
Circles and Huawei Team Up to Deliver AI‑Native Telecom Solutions Globally
Circles and Huawei have signed a strategic collaboration to jointly deliver AI‑native digital telecom solutions for operators worldwide. The partnership blends Huawei's network and cloud infrastructure with Circles' digital BSS SaaS platform, promising faster service innovation and new monetization pathways...
Paid Ads Tax Defensibility; Build Cheaper Scalable Growth Channels
lots of AI cos starting to experiment with paid marketing so here’s my take: Paid acquisition is a tax on your product's defensibility. the moment you can't out-spend the incumbents and competitors, you die. build channels that get cheaper as you...
CBIZ Teams with CereTax to Offer End‑to‑End Sales & Use Tax Solution for B2B Enterprises
CBIZ announced a strategic partnership with API‑first tax automation provider CereTax to deliver an end‑to‑end sales and use tax compliance platform for B2B clients. The collaboration blends CBIZ’s advisory and managed‑compliance services with CereTax’s transparent engine, aiming to speed implementations...
TitanX Acquires FrontSpin in Eight‑Figure Deal to Bolster Phone‑Led GTM
TitanX announced an eight‑figure acquisition of FrontSpin, adding the power‑dialer’s enterprise‑grade call deliverability to its Phone Intent platform. The deal creates a unified precision engine for phone‑centric B2B sales, promising connect rates of 20‑30% versus the industry norm of about...
Twitter’s Twentieth: It’s Complicated
Forrester research shows social media is now the second most meaningful source of information for B2B buyers, trailing only generative AI search tools. The article marks Twitter’s 20‑year anniversary, highlighting how its real‑time publishing created “now moments” that transformed brand...