Know What's Happening in B2B Growth

Kroger Teams With Uber as Food Prices Pressure Consumers

Kroger is extending its grocery delivery footprint by integrating nearly 2,700 of its stores into Uber's ecosystem, including Uber Eats and Postmates, for same‑day service. The move mirrors its existing DoorDash partnership and aims to capture shoppers seeking convenience amid persistent food‑price inflation. Executives from both companies highlighted the collaboration as a way to provide flexible, reliable access to groceries. The launch comes as consumers increasingly turn to digital channels to manage tighter household budgets.