Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
GrowthRise Mastermind Recap Apr 28, 2026
The GrowthRise Mastermind call on April 28, 2026 tackled four core challenges for agencies: positioning content‑marketing services to fast‑growing SaaS firms, resolving unusually high Bing ad impressions, improving publisher outreach, and selling SEO/value to CMOs. The panel advised targeting $3‑15 M ARR SaaS companies that lack in‑house marketing, pausing Bing’s smart‑import feature, using lead‑generation tools like Apollo and Hunter, and securing 2‑3 pilot clients at reduced rates to generate ROI case studies. Recommended tools included Apollo, Hunter, and Fiverr data‑broker services. The overarching strategy emphasized proof‑of‑concept work to turn short‑term revenue loss into long‑term credibility and sales leverage.
Ask Who Else Needs Buy‑In to Avoid Deal Collapse
Most AEs think they're building relationships with their accounts. They're actually building a dependency on one person who can't say yes. More $500K deals die from a champion getting promoted, going quiet, or getting overruled by someone the AE never met than...
Virgin Atlantic Appoints Anthony Uphill as Vice President Sales
Virgin Atlantic announced the appointment of Anthony Uphill as Vice President of Sales, effective May 5, 2026. Uphill will lead corporate and agency sales and coordinate with joint‑venture partners Delta, Air France and KLM, as well as broader SkyTeam alliances. He...
Industrial Loads Boost Consumers Energy’s Sales as Coal Plant Emergency Order Costs Rise
Consumers Energy’s electric sales rose 5.9% YoY in Q1 2026, driven by strong industrial load growth that lifted total revenue 5.3% to $1.37 billion. The utility expects new data‑center and industrial projects, including a $1.2 billion fertilizer plant, to sustain 2‑3% annual sales...
Marketers Shift Spending Toward Brand Over Demand
In this new era of GTM, are marketers spending more on brand than demand? See Ray Rike 's answer below. BTW, Ray has some of the best GTM benchmarks in the business. We have him join Scale Venture Partners Council...
Pinterest Teams with tvScientific to Tap High‑intent CTV Audiences
Pinterest has joined forces with tvScientific to deliver high‑intent, purchase‑ready audiences to connected‑TV (CTV) devices. The partnership extends Pinterest's ad inventory beyond its traditional web and mobile properties, giving advertisers a new channel to reach shoppers as they stream video....
TrueCommerce Hires Sean Flynn as CRO to Boost Connected‑supply‑chain Revenue
TrueCommerce announced the appointment of Sean Flynn as chief revenue officer, tasking him with scaling the company's connected‑supply‑chain offerings. The move underscores the firm’s focus on expanding revenue streams in logistics technology, though details of Flynn’s compensation and prior experience...
S&S Activewear to Become Exclusive Distributor of Legends Apparel
S&S Activewear announced it will serve as the exclusive distributor for Legends Apparel in the team and corporate channels, starting in June. Legends, an athlete‑owned performance brand backed by Quavo, Baker Mayfield, Larry Nance Jr. and DeAndre Hopkins, will launch nine...
Harvey and Ansarada Unite to Offer Secure AI‑Powered Deal Document Workflows
Harvey and Ansarada have launched a partnership that integrates Ansarada’s AI‑driven virtual data rooms with Harvey’s legal AI platform, enabling secure, end‑to‑end deal document analysis and drafting. The integration preserves permissions, audit trails and governance, promising faster due‑diligence for law...
Scienaptic AI Teams with Temenos to Embed AI Lending in US Credit Unions
Scienaptic AI announced a partnership with Temenos that embeds its AI‑driven credit decisioning directly into Temenos' Loan Origination Solution for U.S. credit unions. The integration aims to speed approvals, improve risk insight and expand credit access for underserved borrowers.
Cadence Q1 2026 Revenue Surges to $1.47B, Hexagon Deal Drags EPS
Cadence Design Systems reported $1.474 billion revenue for Q1 2026, a 19% year‑over‑year rise, while flagging that the recent Hexagon acquisition will dilute earnings per share by $0.28 and compress margins by 5%‑10% in the short term. The company raised its...
Match Landing Page and Email Images, Boost Conversions 28%
Do you know this simple conversion tip? Make sure the primary image on your landing page is the same as the primary image on your email. According to research from Outcome Media [Division of Worldata Group] , this simple step...
From Series A to B: How Dreamdata Scaled Predictable Growth and Raised $55M
In this episode of Predictable B2B Growth, host Javier Lozano talks with Nick Turner, CEO of DreamData, about how the company scaled from Series A to a $55 million Series B round. Turner explains that investors were convinced by solid go‑to‑market metrics—steady...
Nigeria Targets SME Export Growth as TikTok, ICC Roll Out Digital Labs
Nigeria is teaming with TikTok and the International Chamber of Commerce to launch Digital Commerce Labs, a program that moves small businesses beyond social‑media buzz toward genuine export opportunities. Backed by the National Information Technology Development Agency and Lagos State...
JWX and StackAdapt Partner To Give Advertisers Access to Consumer and Content Signals for Ad Targeting
JWX announced a partnership with StackAdapt, integrating its code‑on‑page video inventory and more than 21 billion monthly consumer and content signals into the AI‑driven advertising platform. The collaboration gives advertisers direct access to premium video supply and deep contextual data, turning...
How We Grow with Agent-First GTM
HubSpot’s three‑year AI overhaul introduced an Agent‑first go‑to‑market (GTM) model that reshapes how it attracts, engages, and delights customers. The Demand Agent alone added 345,000 new accounts to its addressable market, while AI‑driven answer‑engine leads surged 1,850% and now fuel...
Kelly Wearstler Launches Modular Furniture Line for H&M Home at Milan Design Week
Kelly Wearstler introduced a 29‑piece modular furniture collection for H&M Home during Milan Design Week, engineered to ship in a 24‑by‑48‑inch box and weigh under 44 pounds. The line showcases adaptable pieces that can expand to 20 feet, signaling a...
OpenAI Redefines Microsoft Deal, Opens Access to All Cloud Providers
OpenAI said on April 27 it will let any cloud platform sell its products, ending its long‑standing exclusivity with Microsoft. The move follows massive compute commitments and new multi‑cloud deals with Amazon and Google, reshaping governance of the AI giant’s infrastructure...
The Real Brokerage to Buy RE/MAX for $880 Million, Forming a Global Cloud‑based Brokerage Giant
The Real Brokerage agreed to acquire RE/MAX in an all‑cash transaction valued at about $880 million. The merger will unite more than 180,000 agents across 100+ countries and generate roughly $2.3 billion in annual revenue, creating a direct rival to Keller Williams and...
Vendoroo Integrates AI Front‑Desk and Maintenance Tools Into Rent Manager Platform
Vendoroo announced its entry into the Rent Manager Integrations Program, making its AI‑powered front‑desk and maintenance platform available to Rent Manager’s hotel and property‑management customers. The integration promises to slash manual maintenance coordination by as much as 95%, giving hotel...
Genovis AB Posts Q1 Profit Rise to SEK4.26 M, Revenue Up 3.8%
Genovis AB announced a first‑quarter profit of SEK4.26 million, up from SEK3.46 million a year earlier, and revenue of SEK33.51 million, a 3.8% increase. The results underscore the Swedish firm’s growing foothold in protein‑engineering therapeutics.
Priority1 Adds Second Floor in Little Rock’s Regions Center to Boost B2B Logistics
Priority1, a Little Rock‑based third‑party logistics firm, signed a lease for an additional full floor in the 30‑story Regions Center tower. The expansion, announced this week, underscores the company's scaling freight operations for B2B clients.
Exclusive: Rakuten and impact.com Form Strategic Alliance to Scale Connected Performance Ecosystem
Rakuten and impact.com announced a strategic alliance that makes impact.com the exclusive technology platform for Rakuten’s advertising and rewards businesses. Over time, Rakuten will migrate all of its customers onto impact.com’s infrastructure, creating a unified, global affiliate‑marketing ecosystem. The partnership...
Sublime Security Debuts First Partner Program To Boost Agentic Email Security In The Channel
Sublime Security announced its inaugural channel partner program to accelerate adoption of its AI‑driven, agentic email security platform. The initiative offers margin protection on renewals and expansions, ensuring partners retain profitability over a customer’s lifetime. Backed by a recent $150 million...
BrainDonors’ Andrey Petrov on AI Outbound and B2B Growth in CEE
BrainDonors, a Bulgarian agency founded in 2020, has pivoted to pure B2B growth and become one of HubSpot’s largest partners in Central‑Eastern Europe. The firm’s AI‑driven outbound and inbound strategies—centered on signal‑based outreach and AEO/GEO content optimization—are delivering outsized results....
AI Filters Hide Real Buyer Engagement in Outbound Metrics
Your outbound looks like it’s working. That’s the problem. Open rates are up. Replies are coming in. Pipeline grows. But most of that interaction never involves a buyer. It’s AI reading, filtering, deciding what gets through. So you keep counting...
Profitability Requires Demand, Not Just Cost Cuts
Exactly. CEOs can't cut their way to profitability if no one can buy their products.
![15 Best B2B Intent Data Providers [2026]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://www.cognism.com/hubfs/2026%20Blog%20Images%20(SEO)/Intent%20data%20providers/intent-data-providers-featured-banner.png)
15 Best B2B Intent Data Providers [2026]
The article ranks the 15 leading B2B intent data providers for 2026, grouping them by coverage type—broad third‑party networks, first‑party website tracking, review‑based high‑intent sources, marketplace aggregators, and hybrid intent‑plus‑contact platforms. It highlights key players such as Bombora, 6sense, Demandbase,...
Turn Your Booking Form Into a Qualification Filter
Founders: Your booking form is your first qualification filter: Ask on Calendly/Chili Piper: - Team size: 'How many support agents?' - Current state: 'Using AI automation?' - Prioritization: 'Actively looking / Exploring / Have solution' - Budget signal: 'Funding stage?' Don't fear friction. B2B buyers expect...
CRM Agent Uncovers Six‑Figure Pipeline on First Run
We built a CRM agent that found six figures of forgotten pipeline on its first run. We have six more running cold email, lead scoring, content, and more. All seven below.
Cloudflare’s AI‑Driven Sales Surge 34% as It Lands $42.5 M Contract
Cloudflare posted a 34% year‑over‑year revenue rise to $614.5 million in Q4 and lifted its average annual contract value by nearly 50% to $42.5 million, sealing its largest one‑year deal ever. The sales momentum lifted the stock 34% and set a new...
Breakthrough Mavens and Lcubed Launch AI Consulting Alliance for Mid‑Market CXOs
Breakthrough Mavens LLC and Lcubed Consulting announced a national AI consulting alliance on April 27, 2026, aimed at mid‑market and enterprise CXOs. The partnership leverages the 10+1 Code™ and AI ValuePath™ framework to embed governance, accelerate adoption, and deliver measurable...
Microsoft Redefines OpenAI Deal, Opens Model Access to All Clouds
Microsoft and OpenAI announced a revised partnership that ends Azure‑only exclusivity, letting OpenAI deliver its services across any cloud provider while maintaining a revenue‑share cap through 2030. The shift aims to broaden enterprise reach and ease strained datacenter capacity, signaling...
BCG Warns Asset Managers Must Pivot to Distribution and AI as Growth Concentrates
Boston Consulting Group released its Global Asset Management Report 2026, finding that growth is now concentrated among a handful of large firms and that AI and tokenization will reshape cost structures. The firm says distribution, scale and technology, not performance...
Marketecture Media Hires Jackelyn Keller as CCO to Steer $1M Seed-Funded Growth
Marketecture Media announced Jackelyn Keller as its new chief commercial officer, a move timed with a fresh $1 million seed funding round. The hire is aimed at accelerating the company’s live‑event and content platform as it expands its media‑tech footprint.
Microsoft Reduces Azure Revenue Share, Opens OpenAI to Rival Clouds
Microsoft announced an amended deal that lowers its revenue‑share from OpenAI and permits the startup to run its services on any cloud provider. The change ends the exclusive Azure‑first model, keeps a capped revenue‑share through 2030, and clears the way...
RBS Acquires AI Guest‑Engagement Platform Zeko to Expand Hotel Tech Suite
RBS announced the acquisition of Zeko, an AI‑driven guest‑engagement platform, to embed real‑time concierge, upselling and WhatsApp automation across its hospitality software. The deal, whose financial terms were not disclosed, aims to lift ancillary revenue and reduce staff workload for...
Spare Launches First Open Banking Cross‑Border Payment Service in GCC
Spare unveiled an Open Banking‑powered cross‑border payment solution in the UAE, completing its first pilot transaction with local banks. The service, built on the AlTareq scheme and backed by an in‑principle approval from the Central Bank of the UAE, promises...
Most B2B Buying Decisions Actually Happen in the ‘Dark Funnel’
Most B2B buying decisions now occur before prospects engage with sellers, a phenomenon known as the dark funnel. A 6sense study shows buyers complete roughly 70% of the purchase journey and 80% initiate contact themselves, while Gartner notes six to...
OpenAI Opens AI Models to Rival Clouds as Microsoft Ends Exclusive Deal
OpenAI announced on April 27 that it is ending its exclusive partnership with Microsoft, permitting its suite of AI models to be offered on any cloud platform. The move follows mounting compute shortages and a scramble among hyperscalers to secure...
RMS Partners with Pride of Britain Hotels to Strengthen UK Luxury Hotel Offering
Hospitality technology firm RMS has partnered with Pride of Britain Hotels, a collection of over 50 independent luxury properties across the UK. The RMS integrated platform will serve as the preferred property management system, consolidating reservations, operations, guest engagement and...
Microsoft Prepares AI Max for Search Pilot Across Bing and Copilot
Microsoft Advertising will open an AI Max pilot in May, extending AI‑enhanced query matching and URL routing to Bing and Copilot Search campaigns. The tool adds brand, term and messaging controls, plus real‑time search‑term and asset reporting for advertisers who opt‑in....
PhonePe Crosses 50 Mn Registered Merchants Amid UPI Dominance
PhonePe, the Walmart‑backed fintech, announced it now has over 50 million registered merchants, reaching 98% of India’s postal codes. In March 2026 the app processed a record 10 billion UPI transactions, representing 46% of total UPI volume and 49% of value. The...
Thompson Equipment, 3R-Machinery Bring Pronar, Screenpod Equipment to New England Contractors
Thompson Equipment has formed a distribution partnership with 3R‑Machinery by Shred‑Tech to bring Pronar shredders and Screenpod dust‑suppression systems to contractors throughout New England. The alliance adds slow‑speed, heavy‑duty shredders capable of handling mixed construction and demolition waste, as well...
Target VCs to Reach Founders via Portfolio Recommendations
Any company or brand looking to get in front of / sell to founders should no doubt be also trying to get VC eyeballs. If you reach a VC, you have 10x distribution to founders bc they talk to their...
How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases via @Sejournal, @Hethr_campbell
Marketers at agencies and in‑house B2B teams identified three common webinar frustrations: high effort, low qualified leads, and unclear ROI. To address these gaps, they outlined a repeatable five‑phase system—targeted topic selection, streamlined setup, qualifying content, live‑hour engagement, and data‑driven...
AES Cleanroom Technology Appoints John Groth as CRO to Drive Growth
AES Cleanroom Technology announced the appointment of John Groth as Chief Revenue Officer. Groth, who brings more than two decades of pharma manufacturing and capital‑equipment sales experience, will lead revenue‑generating functions as the company expands its modular cleanroom solutions for...
Digit7 Launches Zero‑cost MicroMarket at Asheville Hotel, Adding 24/7 Guest Retail
Digit7 has deployed its zero‑investment MicroMarket at a premium hotel in Asheville, North Carolina, delivering 24/7 grab‑and‑go retail without upfront cost to the property. The solution runs on a revenue‑sharing model, turning underused lobby space into a continuous income source...
PharosIQ Launches atlasIQ Intelligence at Forrester B2B Summit, Targeting Real-Time Buyer Insight
pharosIQ debuted its atlasIQ Intelligence platform at the Forrester B2B Summit in Phoenix, positioning the solution as the next‑generation buyer‑intelligence layer for go‑to‑market teams. The launch coincides with the company's reported double‑digit organic revenue growth in 2025 and continued momentum...
MyBrainCo Partners Pharmacy Veteran to Gain Ground in New Sales Channel
Australian nutraceutical brand myBrainCo has partnered with StirlingFildes Plus, a 90‑year‑old pharmacy solutions provider, to accelerate entry into the pharmacy channel. The partnership gives myBrainCo access to StirlingFildes’ network of roughly 5,000 pharmacies, far exceeding the reach of traditional wholesalers like...