Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
Circles and Huawei Team Up to Deliver AI‑Native Telecom Solutions Globally
Circles and Huawei have signed a strategic collaboration to jointly deliver AI‑native digital telecom solutions for operators worldwide. The partnership blends Huawei's network and cloud infrastructure with Circles' digital BSS SaaS platform, promising faster service innovation and new monetization pathways for telcos.
Stop Cold Emailing: Target Site Visitors for 10% Conversions
COLD EMAIL IS DEAD. People doing outbound right now are only sending more emails to fix the exact problems that sending more emails caused. We went the other direction. Our campaign is dead simple: Someone lands on RB2B(.)com We identify them And we send an...
Generic Claims Reveal Positioning Debt and Slow Sales
Ask a company what they do—and you’ll know in 10 seconds if their positioning is weak. Marketing answers first. Usually something like: “We provide an AI-powered platform that helps companies unlock operational efficiency and drive innovation.” Fine. Then I ask:...
CBIZ Teams with CereTax to Offer End‑to‑End Sales & Use Tax Solution for B2B Enterprises
CBIZ announced a strategic partnership with API‑first tax automation provider CereTax to deliver an end‑to‑end sales and use tax compliance platform for B2B clients. The collaboration blends CBIZ’s advisory and managed‑compliance services with CereTax’s transparent engine, aiming to speed implementations...
TitanX Acquires FrontSpin in Eight‑Figure Deal to Bolster Phone‑Led GTM
TitanX announced an eight‑figure acquisition of FrontSpin, adding the power‑dialer’s enterprise‑grade call deliverability to its Phone Intent platform. The deal creates a unified precision engine for phone‑centric B2B sales, promising connect rates of 20‑30% versus the industry norm of about...
Twitter’s Twentieth: It’s Complicated
Forrester research shows social media is now the second most meaningful source of information for B2B buyers, trailing only generative AI search tools. The article marks Twitter’s 20‑year anniversary, highlighting how its real‑time publishing created “now moments” that transformed brand...
Apollo.io Acquires Pocus to Forge AI‑Native GTM Operating System
Apollo.io announced the acquisition of revenue‑intelligence startup Pocus, integrating AI‑driven signal analysis into its existing sales‑engagement suite. The deal, whose financial terms were not disclosed, expands Apollo's reach to over 600,000 companies and positions it as a single‑pane GTM operating...
Embridge Consulting Named Exclusive UK Public Sector Reseller for Unit4 in Five-Year Agreement
Embridge Consulting has been appointed the exclusive UK public‑sector reseller for Unit4 under a five‑year agreement. The deal pairs Unit4’s AI‑enabled, people‑centric ERP platform with Embridge’s Business Transformation as a Service (BTaaS) delivery model to accelerate finance and HR modernization...
Cutting Through the M&A Hype: Priorities for Channel Leaders in 2026
The cybersecurity sector’s consolidation wave—highlighted by Google’s $32 billion acquisition of Wiz, Palo Alto Networks’ $25 billion purchase of CyberArk, and CrowdStrike’s dual buys of Seraphic Security and SGNL—has created a noisy environment for channel partners. While the deals signal market strength,...
How Smart GovCons Increase Win Probability Before the Draft RFP Drops
Government contractors are shifting from post‑RFP hustle to disciplined pre‑RFP marketing, embedding capture, business development, and proposal teams months before a draft solicitation appears. By monitoring agency signals such as RFIs, industry days, and policy trends, firms craft win themes...
What Are the Best AI SMS Platforms for Mortgage Lenders?
Mortgage borrowers choose lenders who respond fastest; SMS offers rapid, non‑intrusive follow‑up. AI‑driven SMS platforms can instantly reply, qualify, and route leads, reducing manual effort and compliance risk. The guide highlights Meera as the top purpose‑built solution, while Twilio, Salesforce,...
Measure AI Token Spend or Lose Competitive Edge
“If your $500K engineer isn’t burning $250K in tokens, something is wrong.” Most people think it doesn’t apply to them. It does. All knowledge work will consume tokens. If your competitors are using these abilities and you’re not, you are hurting...
If Email Revenue <20%, You’re Missing 11 Essential Flows
Pull your email dashboard right now. What % of total revenue is coming from flows? If it's under 20% you built your launch setup and stopped. There are 11 total flows everyone needs to run 🧵
Recycle Coach Partners with Bartec Municipal Technologies
Toronto‑based Recycle Coach announced its UK expansion by partnering with Bartec Municipal Technologies, a software provider serving roughly one‑third of British councils. Bartec will act as the distribution channel, integrating Recycle Coach’s resident‑facing engagement platform with Bartec’s operational waste‑management suite....
Forescout Reports Strong Growth and Profitability in FY2025
Forescout Technologies reported robust FY2025 results, adding over 230 net new customers and closing 58 deals worth $1 million or more, a 26% increase year‑over‑year. Revenue growth was strong across financial services (up 25%) and healthcare (up 24%), while gross dollar...
Uber Commits Up to $1.25 B to Rivian for 10,000 Robotaxis, Targeting 25 U.S. Cities by 2031
Uber announced a multi‑year commitment of up to $1.25 billion to purchase 10,000 Rivian R2 electric robotaxis, with an option for 40,000 more. The first vehicles will roll out in Miami and San Francisco in 2028, and the fleet could reach 25...
MLB Teams with Polymarket and CFTC to Guard Baseball’s Prediction Market Future
Major League Baseball announced a partnership with prediction‑market platform Polymarket and a memorandum of understanding with CFTC Chair Michael S. Selig. The deals give Polymarket exclusive rights to MLB branding and data while establishing a joint integrity framework with federal...
AI‑Generated Competitor‑Alternative Pages Drive SEO Traffic
I built a skill for Claude Code that creates competitor comparison and alternative pages that rank in search and convert visitors. You give it a competitor name and it builds the full page — "Best [Competitor] Alternatives" with a feature comparison...
Turn Truck Sightings Into Sales Leads With AI
I keep an index card on my desk and write down the names of trucking companies I see out my window... (Yes, it's weird) I now use @claudeai and @ZoomInfo's MCP integration to help. Let me explain. Every time I pass a...
The Anatomy of a Well-Designed Rebate Program
Rebate programs are a cornerstone of B2B pricing, with 78% of companies employing them, yet only 9% can clearly measure ROI. A well‑designed program hinges on four pillars—eligibility, tiered rewards, performance metrics, and governance. Clear eligibility rules focus incentives on...
XTransfer CSO Highlights AI‑Powered Compliance and 300% African Growth at Rwanda FinTech Forum
XTransfer’s chief strategy officer Neil Ni addressed the Inclusive FinTech Forum 2026 in Kigali, unveiling a self‑developed AI model, TradePilot, and announcing more than 300% growth in Africa during 2025. The remarks underscored the firm’s push to modernise cross‑border B2B payments,...
The 7 Boring Openclaw Workflows Businesses Actually Pay For
The post argues that OpenClaw’s paying customers aren’t chasing autonomous, self‑improving AI swarms but rather simple, repeatable workflows that run reliably every day. It lists lead follow‑ups, inbox triage, support routing and similar tasks as the real revenue drivers. A...
AI Search Rewards Specific Answers Over Domain Authority
I continue to see major differences between AEO and traditional SEO. Here's a perfect example of something that just happened: One of my companies launched a hyper-targeted "Best of" post for our niche. Within 48 HOURS, a large franchise found...
Prioritize Fresh Creative, Precise ROAS, and Margin‑based Budgeting
You don’t need weekend plans. You NEED to: • Launch net-new creative concepts (not iterations) • Pull your 7-day ncROAS, not blended • Spend 7-10x AOV before killing a creative • Move losing ads into a Zombies campaign • Audit your creative angles, not just...
ContinuumGlobal Partners with Inbox Monster
ContinuumGlobal has teamed up with Inbox Monster to embed the latter’s email rendering and quality‑assurance tools into its Smart Marketing Engine. The integration lets marketers create thousands of personalized email variations and instantly preview how each will display across more...
AI Agents Cut $27K Role to $200, Boost Output
I replaced a $27,000/month role with 4 AI agents. The output didn't drop. It went up. We're now averaging 85,000 views per X post. The AI agents run 24/7. Total cost: $200/month. That's a 135x cost reduction. I'm not sharing this to be cruel....
Emporix and ACR Deploy AI-Driven Commerce Automation – Reducing B2B Order Processing Time by Up to 87%
Emporix has deployed an AI‑driven orchestration layer for ACR that automatically reads, validates and processes PDF purchase orders. The solution slashed average order‑processing time from roughly eight minutes to under one minute, an 87% reduction, and lowered error rates. Implementation...
Loyalzoo Unveils Integrated CRM and Advanced Loyalty Functionality for New MX™ POS Smart Terminals
Digital loyalty specialist Loyalzoo has partnered with POS provider Priority to embed its CRM directly into the new MX™ POS terminals. The built‑in solution gives merchants immediate access to customer data, AI‑powered segmentation and tiered loyalty programs without separate installations....
Snapshot and MindsDB Announce Strategic Partnership to Deliver AI‑Powered Solutions for the NetSuite Ecosystem
Snapshot, a NetSuite consulting firm, and MindsDB, an AI platform, have formed a strategic partnership to embed AI‑driven conversational analytics into the NetSuite ecosystem. The collaboration leverages MindsDB’s Enterprise AI engine and Snapshot’s ERP data expertise to deliver predictive models,...
Shein: ‘More than Six Hundred Sales Partners in Germany’
Shein reports more than six hundred German retailers have joined its marketplace, part of a broader network of thousands of sales partners across Europe. The Chinese fast‑fashion platform is leveraging new software integrations and a large logistics hub in Poland...
208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand
In this episode, CMO Lisen Zethraeus of Stratsys discusses how the company leverages its internal subject‑matter experts to become the public face of its brand, especially in the complex GRC and ESG space. She explains the dual‑track thought‑leadership strategy that...
JPMorgan Payments and Mastercard Roll Out Virtual B2B Card Across Europe
JPMorgan Payments and Mastercard have launched a joint virtual B2B card platform in Europe, extending the bank’s North‑American digital‑card suite to the continent’s second‑largest payments market. The service targets sectors such as travel, insurance, healthcare and commercial real‑estate, promising faster,...
Fortinet Refocuses Partner Program to Meet Changing Customer Lifecycle Needs
Fortinet is overhauling its Engage Partner Program to prioritize the customer lifecycle rather than pure sales transactions. The revamped structure rewards channel partners for expertise, services, and long‑term engagement across design, deployment, and operation of Fortinet’s security platform. Initial sales...
Palantir and Moder Partner to Transform Mortgage Industry
Palantir Technologies and Moder announced a strategic partnership to co‑develop an AI‑powered mortgage operations platform, with Freedom Mortgage as the first pilot customer. The solution uses Palantir’s Ontology to translate regulatory guidelines into configurable, testable, auditable rules that integrate with...
Revenue Architecture Advisory
The post warns that product‑market fit alone does not guarantee scalable revenue; fragile go‑to‑market architecture leads to rising CAC, softening win rates, and fragmented messaging. It proposes a revenue‑architecture advisory that diagnoses structural constraints and installs a unified system across...
How Better Data Is Improving Restaurant Lead Conversion for Technology Solution Providers and Other Restaurant Vendors
Timing is the decisive factor in restaurant‑technology sales, with most vendor decisions made months before a restaurant opens. Preopening Restaurants Resource offers an intelligence platform that uncovers restaurants in development, under construction, or early planning stages, allowing vendors to engage...
Solarium Green Energy Shares Surge 8% After Launching 1 GW Solar Module Plant
Solarium Green Energy Limited saw its BSE‑listed shares climb nearly 8% after announcing the commissioning of a 1 GW solar module manufacturing facility in Ahmedabad. The plant, built at an estimated ₹900 million capex, is projected to generate more than ₹1,000 crore in...
The "Acquired" Cash Machine
This episode dissects the Acquired podcast as a high‑margin cash machine, estimating roughly $20 million in annual revenue—primarily from premium sponsorships—and $16‑18 million in profit for founders Ben and David, who own 100% of the business. The hosts explain how the show’s...
Start Every Pitch With a Strong Value Proposition
Lead with The value prop
B2B Marketing Meets Generative AI in Smart Conversations
Smart Conversations by Ian Howells: A Must-Read Book on Where B2B Marketing Strategy Meets Generative AI https://t.co/UnC81GtcYd
Multiply Secures $9.5M to Launch AI‑Driven Self‑Learning Ads for B2B Market
San Francisco‑based Multiply closed a $9.5 million Series A led by Mayfield to roll out its Self‑Learning Advertising platform. The AI‑native agency claims its system can boost B2B pipeline by 300%‑500% by continuously updating ads with sales‑call and CRM data. Early customers...
New Brand Onboarded, Strategies Prove Effective
New brand onboarded with us 2 weeks ago. Safe to say our new strategies are working well. https://t.co/tJcD1VHCQ8
How I Turned 1K Services Into 10K+ Clients
Jaz explains how he grew his service business from $1K invoices to $10K+ clients by shifting focus from sheer effort to structured, value‑based offers. He discovered that packaging work as outcomes, layering services, and presenting higher‑priced solutions created faster client...
How Niche B2B Ecommerce Wins Against Bigger Competitors
The article outlines a repeatable content‑first playbook that lets niche B2B ecommerce brands outrank well‑funded generalists by targeting specification‑level search queries. It shows how technical depth, a precise keyword architecture, and AI‑ready internal linking can shift organic traffic from broad...
Multiply Raises $9.5M to Deploy Self-Learning AI Ads, Claims 300-500% Pipeline Boost
San Francisco‑based Multiply announced a $9.5 million Series A led by Mayfield to launch its Self‑Learning Advertising platform. The startup says its AI agents can deliver 300%‑500% more pipeline for B2B advertisers by continuously updating campaigns from sales‑call data.
Combine Intent, CRM, and Hiring Data for Instant Warm Leads
Find accounts actively researching your category and hiring to solve problems YOUR PRODUCT SOLVES - in <4 minutes... No heavy ABM motion, no weird back and forth between marketing and sales. Not properly prioritizing your accounts with signals kills your conversion rates,...
Run 36,000 AI Experiments Nightly for Free
Your competitor runs 50 marketing experiments a year. You can now run 36,000. For free. Andrej Karpathy just open-sourced Auto Research. It runs AI experiments every 5 minutes on a single GPU while you sleep. We’re already testing this at Single Grain....
Dataminr and Crisis24 Announce Strategic Partnership to Pioneer the Future of AI-Powered Global Risk Management
Dataminr and Crisis24 announced a multi‑year partnership to build the industry’s most advanced Critical Event Management platform, blending Dataminr’s AI‑powered real‑time intelligence with Crisis24’s risk‑management suite. The combined solution will ingest over one million public data sources—text, image, video, audio,...
Buy GTM Tools only From Proven GTM Experts
The company you’re buying GTM technology from should be exceptional at GTM. If they’re not, don’t buy their product.
AI's 2026 Role in B2B Marketing Revealed
Where AI Will Be Used by B2B Marketers in 2026: DGR Interview with Jasper’s Loreal Lynch https://t.co/cwzgShtPlg via @DG_Report