Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
Spotlight Series: Jacaruso Enterprises
Jacaruso Enterprises, featured in Hotel Business’s Spotlight Series, is redefining hotel sales operations through AI‑enabled solutions. VP of Bold Moves, April Eskelson, explained how the company’s Lead Shark platform equips hotel partners with real‑time business intelligence. She highlighted AI tools that shift salespeople from screen‑bound tasks to face‑to‑face client engagement. The interview underscores Jacaruso’s commitment to data‑driven growth for the hospitality sector.
In‑house Shifts Often Raise Costs, Lower Revenue—Keep Agency Insights
One of our brands we've been working with long-term moved to an internal person last month but they kept us on view access of the account(s). Since they took over? CPA is up 48% ncCPA is up 109% Spend is up 32% Revenue is down...
HSMAI DC Webinar to Focus on Sales Prospecting Strategies, Tactics
The Washington, D.C. chapter of the Hospitality Sales and Marketing Association International (HSMAI) is hosting a free, one‑hour webinar on February 25 to sharpen hospitality sales prospecting strategies for 2026. The session features Bob Anderson of Star Performance Inc., who will...
Product Improves, CAC Rises: AI Amplifies Growth Dilemma
your product gets better every week, but your CAC gets worse every month Can your product get good enough to generate organic growth before your marketing channels saturate with scale? AI is going to supercharge this conflict. We’ll write even more and...
Start with Bottom‑of‑Funnel, Flip Funnel, 44× SQL Growth
A cybersecurity SaaS came to us with a problem 👇 - Pipeline flat - About 1 demo per month - Marketing basically paused 12 months later: - 44x SQL volume - 1200% more opportunities - Deals closing 3x faster than...
Three Realities About B2B Buying Networks
Forrester’s 2025 Buyers’ Journey Survey shows B2B purchases are increasingly chaotic, with 73 % involving three or more departments and an average of 13 internal and nine external participants. Buyers now turn to peers, industry communities, and generative AI tools long...
Customers Buy Core Needs, Not Feature Overload
"We're the all-in-one solution." Cool. But that's not why they bought you. QuickBooks has 1,000 features. But people didn't hire it for 1,000 features. They hired it because of a few core struggles: they needed to get paid, pay others,...
Monetize Your Thank‑You Page with One‑Click Upsells
Brands will spend $50 to get a customer to checkout and then show them a generic Shopify thank-you page… Make it make sense. That page has a 100% view rate. Higher than: → Your homepage → Your landing pages → Every ad you've ever run It's...
Ax3.ai Appoints Marius Tudor as Chief Revenue Officer to Accelerate Global Growth
Ax3.ai appointed Marius Tudor as Chief Revenue Officer to lead its global go‑to‑market strategy. Tudor brings more than 25 years of technical sales experience in infrastructure and hardware. He will expand direct sales channels, strengthen the partner ecosystem, and target...
Shared GTM Ownership Undermines Momentum and Accountability
Why fragmented ownership quietly kills momentum There’s a moment in many companies where growth doesn’t stall — it dissolves. Nothing is obviously broken. The team is capable. Leaders are engaged. Everyone agrees growth matters. And yet, decisions feel heavier. Execution...
Own the Problem: Think Like Owner, Empower People
My first podcast conversation in over 2 years. I couldn’t have done it without Lee Odden ’s insightful questions and thoughtful coverage of today’s hottest B2B Marketing topics. My biggest takeaways for marketers: - think like a business owner not...
14 Ways Great Radio Salespeople Get More Referrals
The article outlines fourteen proven tactics that radio salespeople use to generate client referrals, ranging from delivering measurable ROI to maintaining transparent pricing. It emphasizes that proactive communication, data‑driven optimization, and deep client knowledge turn satisfied advertisers into vocal advocates....
Turn One Proof Asset Into Two Claim Formats
Hot take: your audience isn’t consuming your content. They’re consuming someone else’s screenshot of it. Or a creator recap. Or an AI answer stitched from whatever looked most consistent online at the time. So “we posted 5 times this week”...
Know Your Vision First, Then Let AI Amplify
🔥 Hot take: AI won't be effective if you don't know what "good" looks like. You can't simply prompt your way to wisdom—if you lack an understanding of your audience, your goals, or your craft, AI will only amplify the...
RevOps Roundup: Week 8, 2026
The RevOps Roundup for week 8, 2026 curates a suite of practical resources—from a guide on tracking outbound traffic in lead pipelines to AI workflow best practices and variance analysis techniques. It also highlights podcasts where CROs discuss scaling from $2 M to...
Stop GTM Theater: Focus on ICP‑Driven Strategy
If your GTM looks impressive but revenue is flat, that’s not bad luck. You're stuck in the classic GTM Theater vs. GTM Strategy trap. Let me explain... GTM Theater is when... 1) You've got that Agency running ADs, and they're showing you all the...
Sell Ideas, Not Time: The Wealth of Ownable Concepts
Top paid experts all have one thing in common: They sell ideas (not just time). And iIdea owners get rich. Simon Sinek charges $100K+ for a keynote today. But before his famous “Start With Why” TED Talk? He was a relatively unknown marketing consultant. One...
"B2B Is Human to Human": Why Anjali Gupta Is Replacing Machine-Talk with Storytelling
Anjali Gupta, founder of The Fractional CMO Company, says B2B marketing is reverting to brand‑centric, human‑to‑human storytelling amid a flood of AI tools. She warns that over‑reliance on superficial metrics like MQLs can distort true intent, while AI is reshaping...
AI Forces Preseed Focus on Demos, Not Ideas
AI moves the goalposts for raising preseed capital: less “tell me your product idea” more “show me what you built and how customers react” In the 1990s people raised $5m+ just to build the v1 of their website. In 2000s that...
Meta Predicts Lower CPA Before Any Spend
Got this one click pop-up after publishing a new campaign today. Spend more & get I get lower CPA? Wow... campaign hasn't even spent a dollar yet and Meta knows so much about it already🤯 https://t.co/sBqVkF3uUB
Paymentus Holdings Inc (PAY) Q4 2025 Earnings Call Transcript
Paycom Software delivered a robust fourth‑quarter and full‑year 2025 performance, posting $544 million in Q4 revenue—a 10% year‑over‑year increase—and $2.05 billion for the year, surpassing its own outlook. Adjusted EBITDA reached $236 million in the quarter with a 43.4% margin, and free cash...
Targeted Advantage: Explain Why You Win for Segment S
I know you want to say you’re “better” than competitor G. Probably, though, it 𝘪𝘴 better for customer segment S but not for T. Why specifically is it better for S? And worse for T? Put 𝘵𝘩𝘢𝘵 in your sales material. Rather than...
ACV Auctions Inc (ACVA) Q4 2025 Earnings Call Transcript
ACV Auctions reported Q4 2025 revenue of $184 million, a 15% year‑over‑year increase, and adjusted EBITDA of $8 million, up 36% YoY, both at the high end of guidance. Unit sales hit 193,000 vehicles, with full‑year volume growing 12% and...
Ensure Auditors Have Full Data Before Trusting Their Feedback
Be careful of getting "audits" This comes from someone whose agency does 10-15 audits a week for prospective clients. It's very "easy" to find things wrong or find improvements if you don't have all the data, learnings, or inside info. Make sure...
AI B2B Lead Generation: 7 Strategies I Use to Book Meetings
The article outlines seven AI‑driven tactics that let B2B sales teams locate, qualify, and outreach to prospects faster than manual methods. It highlights AI tools that can parse 800M+ contacts, generate personalized email sequences, score intent signals, and automate reply...
Betterment Strengthens Client Offerings with Mortgage Partnership and Advisor Model Marketplace Expansion
Betterment announced a nationwide partnership with mortgage fintech Rate, giving eligible clients with at least $100,000 in assets a discount of up to 0.75% on 30‑year fixed mortgages and a $500 closing‑cost credit through December 2026. The platform also launched an...
Few Use OpenClaw for Real Value‑Driving Work
Most people posting about OpenClaw are not running it for real meaningful work use cases. @chrysb is one of the few who is and sharing (more than me) about it. His list is real and realistically even only scratches the surface...
Tariffs Spike Costs—Recalculate Your Break‑Even ROAS
Your ROAS looks fine, but your margins are bleeding. Why? Because tariffs jumped COGS 20-30% while your break-even ROAS stayed the same. You’re still trusting a dashboard number that’s been outdated for months. Recalculate your break-even, and thank me later.
How iPayr’s Capacity-Limited Licensing Strategy Is Driving International Momentum Across Exchanges
iPayr International is pursuing a capacity-limited licensing model, granting access to its proprietary four-system automation suite only after applicant review. This scarcity-driven approach contrasts with the open-subscription SaaS model common among retail trading bots and is credited with accelerating the...
Frame Price as Cost per Wear to Boost Sales
Selling a high priced article of clothing? Increase purchases by framing the price in terms of “cost per wear.” New (2025) research shows this tactic works, but you need to do the math for people because they may not get...
Overpromise, Underdeliver: Lose Trust, Lose Leads
Marketers: Don't massively hype up your lead magnet and then fail to deliver. You might get someone's email but... You'll lose their trust. And trust is the currency of business.
The Economics Of Retention: How MoEngage Built A Defensible Moat In A Crowded Market
MoEngage has turned the high cost of user retention—estimated at five to twenty‑five times acquisition expense—into a core SaaS proposition. After raising $280 million in a Series F round, the company reported close to $100 million in ARR and achieved profitability in the...
Agentic Coders Accelerate Content Quality and SaaS Upsells
Agentic coders allow us to quickly iterate on what’s best for our customers using ClickFlow (our AEO/SEO content creator). I can’t understand any modern company that doesn’t use these. The speed we have as an org now would have been unfathomable 12...
Google Kills Excuses: PMax Now Mandatory
Google just killed every excuse you had for ignoring PMax. Full reporting. Negative keywords. Real split tests. This thread is your wake-up call 🧵 https://t.co/FqYcvnZVbf
TrustedCranes B2B Marketplace Targets U.S. for Used Mobile Cranes
TrustedCranes, a Germany‑based startup, has launched a concierge‑style B2B marketplace for used mobile cranes with capacities of 30 tons and above, targeting U.S. contractors, rental firms and industrial operators. The platform acts as a broker, handling buyer inquiries, background checks and...
Lightpath’s Revenue Rises 35 Percent on Strong Hyperscaler, Enterprise Customer Wins
Lightpath, the wholesale arm of Optimum, posted $468 million in 2025 revenue, a 13% year‑over‑year increase driven by strong hyperscaler and enterprise demand. AI‑driven contract value jumped 40% to $362 million, while hyperscaler total contract value surged 240% to $252 million. The company’s...
Pre‑filled LLM Prompts Drive Smarter Brand Traffic
Most marketers right now are trying to figure out how to get the LLMs to send them more Web traffic. Maybe the pro move is to do the opposite. Check out what Amplemarket HQ is doing. And when you press...
A16z Speedrun Seeks Events & Community Marketing Lead
new role opening up on the a16z speedrun team: come work with me and @SamiraBehrouzan - this is directly on the our speedrun team where we work with hundreds of founders. Dream job for the right person 😎 — Some notes from Samira...
Square’s Quest for More Partners Looks to Add Merchant Appeal
Square, the POS arm of Block Inc., is set to expand its partner ecosystem beyond the roughly 1,000 collaborators it already supports. The move aims to bring more technology add‑ons, discounts and specialized services to merchants, accelerating Square’s merchant acquisition....
Less Tool, More Impact: A Guide to the Sales Enablement Tech Stack
Nada, Hitachi Vantara’s sales enablement leader, outlines how the volatile, uncertain, complex and ambiguous (VUCA) market forces sales organizations to rethink their technology stacks. She highlights that chief revenue officers (CROs) in sub‑$5 billion firms stay an average of only 18...
Vancouver Dessert Brand Plans Expansion Through Franchising
Vancouver‑based dessert chain The Praguery, known for European‑style chimney cakes with ice cream, is moving from four locations to a franchise model after six years of organic growth. Founder Jaroslav Mestka has codified a repeatable operating system and finalized franchise...
Focus on One Element at a Time for Conversions
We've audited 100+ B2B websites. Most of them make the same mistakes: - The page tries to speak to everyone - The CTA assumes everyone is ready to buy - The hero talks about features, not outcomes The logic behind...
Scale Content Production with AI‑Powered Automation
I'll be heading down to Tampa for Digital Summit soon. The topic: Delivering AI-Powered Content and Automations That Scale Here's more about my session: Marketing leaders are expected to produce more content, faster, without sacrificing quality or team bandwidth. But...
TQA Announces New Agentic-Focused Identity, Expanding Technology Partnerships With Microsoft and ServiceNow to Break the Enterprise AI Gridlock
TQA announced a rebrand and strategic shift toward Agentic AI, aiming to close the gap where 95% of AI projects stall before production. The company unveiled new technology practices with Microsoft—integrating Copilot, Power Platform, and Azure AI—and ServiceNow, focusing on...
Know Your Lead's Value, Transform Your Agency Strategy
Here’s a question most agency owners can’t answer: What is a single lead actually worth to your business? When you know that number, everything changes: what you spend on ads, which partnerships you say yes to, whether that content strategy is actually...
Create Boss‑focused Reports During Trial to Close Deals
You make software for person P. They have a boss Q. Or better, their C_O. If Q wants your product, P gets to buy it. So, can you make a report or daily/weekly email or etc. that Q wants? Do it during the trial,...
Apple’s Enterprise Partners Evolve Their Channel Approach
Apple’s enterprise adoption is accelerating, with 96 % of U.S. CIOs expecting Mac fleet growth in the next two years. To meet the complex needs of corporate deployments, channel resellers are becoming essential intermediaries. Jamf’s new partnership with European distributor Prianto...
Fanatical Service Quality Drives True Customer Loyalty
RT @VisionEdgeMktg ✨ Customer loyalty starts with service quality. Make it fanatical: https://t.co/HIsckyOfTS #CustomerLoyalty #ServiceExcellence #Retention
Use Red Flags to Disqualify Weak Sales Opportunities
Founders: Opportunity disqualification framework: 🚩 Can't articulate specific pain costs 🚩 Gatekeepers blocking access to decision-makers 🚩 No comparable solution investments 🚩 Absence of compelling events 🚩 Refuses to discuss financial constraints Two or more? Remove from your forecast.
AI Search Redefines Visibility, Not Replaces SEO
AI Search Isn’t Replacing SEO — It’s Rewriting Visibility: Key Insights from the @Conductor 2026 AEO / GEO Benchmarks Report - B2B Marketing Blog | Webbiquity - https://t.co/Cs3W27UiQI