Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Engel Strengthens Customer Proximity, Service and Access with Engel Spain
Engel has rebranded its former Spanish sales partner Roegele as Engel Spain, giving the injection‑molding machine maker a direct foothold in the country. The transition preserves decades‑long customer relationships while granting immediate access to Engel’s full technology suite, from machines to digital assistance. Engel is investing in a Barcelona technical center that will host a showroom, training labs and faster‑response service capabilities. The move also highlights Engel’s composite‑processing portfolio, including organomelt, HP‑RTM and SMC, aimed at cost‑effective fiber‑reinforced production.
Scaling Personalized B2B Customer Engagement Efficiently
Personalized B2B Customer Engagement at Scale by @Timothy_Hughes https://t.co/89z2OuNeZD @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Leadership #Marketing #MarketingStrategy https://t.co/JIWaqBphiQ
Richard Mille Teams Up with UFC Star Ilia Topuria to Fuse Ultra‑Luxury Watches and MMA
Richard Mille announced a partnership with two‑time UFC champion Ilia Topuria, linking its high‑performance timepieces to the fast‑growing world of mixed‑martial arts. The collaboration aims to translate the sport’s intensity into the brand’s narrative of mastery and rarity, signaling a...
I Almost Paid $2k for This. Built It Free
A creator avoided a $2,100 agency quote by building a zero‑cost cold‑email automation using n8n, Groq AI, Google Sheets, and Gmail. The workflow reads leads from a spreadsheet, generates personalized subject lines and email bodies via Groq, and saves drafts...
Marvell’s AI XPU Wins Surge, Driving $75 B Pipeline and 38% Revenue Jump
Marvell Technology announced more than 20 multi‑generational AI XPU and XPU‑attach socket wins, pushing its data‑center revenue to $1.52 billion—a 37.8% year‑over‑year rise. The company now cites a $75 billion lifetime revenue pipeline, underscoring rapid adoption by hyperscalers and enterprise data centers.
GrowthLoop Installs Co-Founders Rotio and Iftikhar as Joint CEOs
GrowthLoop has elevated co‑founders Anthony Rotio and Tameem Iftikhar to co‑chief executive officers, restoring a founder‑led structure. The split places Rotio in charge of enterprise distribution and Iftikhar over AI product development, a move timed with a fresh investment from...
Amazon AWS AI Revenue Hits $15 B Annual Run Rate, Signaling Enterprise Cloud Surge
Amazon announced that AWS’s AI-related revenue has reached a $15 billion annual run rate, driven by soaring enterprise demand for generative AI and custom silicon. CEO Andy Jassy said the pace of AI adoption outstrips past tech revolutions, positioning AWS as...
B2B Marketers Discover 'Revenue' After Years Of Enjoying Activities
A new Outcomes Rocket survey reveals that only 37% of B2B marketers can articulate a clear go‑to‑market strategy, while 63% rely on activity‑based metrics. The study of 511 U.S. and U.K. executives highlights which channels actually move the pipeline, with in‑person...
Building a Pipeline of Online Leads Through Search Engine Optimisation
The guide argues that search‑engine optimisation (SEO) is the most reliable engine for generating consistent, high‑quality leads, outperforming paid search and outbound tactics. It explains that SEO should target intent‑driven, long‑tail keywords rather than sheer traffic volume, and that converting...
Lottie’s Meats Partners with a Grocery Delivery Service
Lottie’s Meats, a Denver‑based pork sausage brand, announced a partnership with grocery‑delivery service Misfits Market to sell its four premium sausage and ground‑pork lines nationwide. The collaboration lets customers order The Lottie, Bratwurst, Calabrian and Everyday products online, extending the...
YouLinc Launches Referral Partner Generation Platform for B2B Professionals on LinkedIn
YouLinc Digital LLC has launched a LinkedIn‑based referral partner generation platform aimed at B2B professionals across the United States. The solution combines campaign automation, human‑style messaging, conversation management and analytics to help users systematically identify and nurture complementary partners. Early...
Agentic AI for B2B Marketers: Start With Target Market Analysis
Heinz Marketing has deployed a Target Market Agent, an agentic AI that automates the foundational discovery phase for B2B clients. The system extracts website data, conducts competitor analysis, and builds Ideal Customer Profiles, personas, and messaging briefs in a structured...
DMWF Spotlight: Turn AI Search Into a Growth Channel with LLM Visibility
The Digital Marketing World Forum highlights "LLM visibility" as a new metric for how AI assistants portray brands in search conversations. As AI tools like ChatGPT, Gemini, Claude and Perplexity become primary discovery channels, brand presence in these responses can...
Success Requires Shaping Demand, Not Just Productivity
Firms do not compete on productivity alone: their success also depends on their ability to shape demand – by designing attractive products, managing quality, adapting to regulations, and deploying effective marketing strategies. https://t.co/MHyJF8fqXu
Apple Offers Ads on iOS Maps but What’s the Final Destination?
Apple announced that iOS Maps will now host advertising slots, allowing businesses to promote themselves directly within the app’s search and navigation experience. The ads will appear alongside location results, points of interest, and in the new Look Around feature....
Roku Accelerates International ARPU Push, Targets 100M Streaming Households by 2026
Roku is refocusing its strategy on monetizing existing users abroad, rolling out ad platforms and premium subscriptions in Mexico, Canada and Brazil. The company expects its global streaming household base to exceed 100 million by 2026, supporting a projected $5.5 billion revenue...
Amazon's AWS AI Revenue Hits $15 B Run Rate as $200 B Capex Push Fuels B2B Growth
Amazon announced that its cloud division, AWS, now generates a $15 billion annualized AI revenue run rate. The company also unveiled a $200 billion capital‑expenditure plan through 2026 focused on AI infrastructure, signaling a decisive bet on enterprise AI growth.
A 5-Step Framework for Consistent Sales Messaging
Consistent sales messaging has become a make‑or‑break factor as B2B buyers now evaluate an average of five vendors and 95% select from their initial shortlist. Research shows that misaligned messaging contributes to over $1 trillion in annual productivity loss, creating a...
JWX Partners with QuantumPath to Give Media Buyers Holistic Control Across Their Programmatic Ad Buys
JWX announced an exclusive agreement with QuantumPath to launch a multi‑DSP agentic orchestration layer that sits above existing programmatic buying platforms. The new layer automates campaign setup, pacing, optimization and reporting across more than a dozen DSPs, reducing manual effort...
How Bad Data Breaks the Go-To-Market Engine
B2B marketers are increasingly blindsided by bad data that masquerades as high‑intent leads, inflating dashboards while real buying signals remain hidden. Flawed lead‑to‑account mapping, outdated firmographics and bot‑driven intent spikes erode the accuracy of pipelines and forecasts. The fallout ripples...
XTransfer Reinforces Commitment to Africa’s SME Trade
XTransfer, the leading B2B cross‑border payment platform, highlighted its African SME focus by participating in Rwanda’s Inclusive FinTech Forum and Johannesburg’s Solar & Storage Live Africa 2026. The company leverages its partnership with Flutterwave to offer local‑currency payment solutions for...
“Buyability” Isn’t Really New, But It Is Really Important
LinkedIn and Bain & Company have launched a research initiative to define “Buyability,” the set of beliefs that give B2B buyers confidence to purchase or recommend a solution. A survey of 750 buyers revealed five key factors, with the ability to defend...
Partnerships Excite Ingredient Market
Ingredient supplier Wixon named Jason Williams, a veteran with more than 25 years in the sector, as chief commercial officer, tasking him with expanding industrial and protein sales and tightening project‑management and marketing. At the same time, Apura Ingredients partnered with NewTree...
ServiceNow and Five9 Launch AI‑Powered Platform to Merge Employee and Customer Service
ServiceNow and Five9 announced a joint AI‑driven solution that integrates ServiceNow’s workflow engine with Five9’s contact‑center platform. The turnkey offering promises real‑time transcription, unified routing and a single‑pane‑of‑glass agent workspace, aiming to cut costs and boost productivity for high‑volume service...
Boost Sales Team to 3x More ICP Meetings Weekly
Is your sales team hitting 3x more ICP meetings a week? by @Timothy_Hughes https://t.co/KTIYvEpVj0 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #Marketing #MarketingStrategy #MarketingSuccess #SalesEnablement https://t.co/GmEFSIJlDa
B2B Sales: What Great Selling Looks Like in 2026
B2B selling in 2026 has transformed from a linear funnel into a fluid, multi‑stakeholder arena where buyers arrive informed and early engagement is critical. Sales reps must map committee dynamics, leverage deep account history, and adapt tactics as negotiations twist....
Arm Yourself: Prep Value, Champion, Limits Before Procurement
Procurement's job is to grind you on price. Your job is to make sure they don't negotiate in a vacuum. Before every procurement meeting: 1. Review the business value (60 seconds) 2. Bring your champion if possible 3. Know your walk-away limit 4. Get a get...
Bottega Shifts Canadian Distribution Strategy After 35 Years
Italian wine and spirits producer Bottega announced a major overhaul of its Canadian distribution network, moving its national representation from long‑time partner Dandurand to Select Wines. The only exception is British Columbia, where Stile Brands will continue handling the brand...
How to Rehearse a Sales Pitch So You Can Walk In and Win
The article argues that the most effective way to rehearse a sales pitch is to practice out loud in front of real people until the story is internalized, not merely memorized. Drawing on insights from Danny Fontaine of IBM, it...
Wirex, Utorg Deploy Crypto-to-Card Platform for 2 Million Users
Wirex and Utorg announced a partnership that embeds Wirex’s Banking‑as‑a‑Service stack into Utorg’s platform, enabling more than 2 million users to spend crypto instantly via a debit card. The solution offers non‑custodial card issuance, IBAN accounts and real‑time conversion, expanding crypto‑based...
Amazon Plans to Launch Satellite Internet in Mid-2026
Amazon announced its home‑internet service, “Leo,” will launch in mid‑2026. The rollout will feature three antenna models—Nano, Pro, and Ultra—delivering up to 1 Gbps download and 400 Mbps upload speeds. Revenue commitments have been secured from partners such as Delta Air Lines,...
Helping Developers Expand to Every Corner of the World: The Big Show Bonus Episode, Sponsored by Xsolla
Xsolla’s Chief Marketing and Growth Officer Berkley Egenes discussed the company’s global‑first strategy on a sponsored episode of The Big Show recorded at the GDC Festival of Gaming. He emphasized Xsolla’s role in helping developers launch, monetize and scale games...
District Buyer Maps Are Live: Austin ISD Inside
The pilot District Buyer Map for Cumberland County Schools was released last week and garnered strong positive feedback. Building on that response, the provider is launching a weekly series that spotlights a different school district each edition. The first installment...
People Google You Before They Buy — Are You Ready?
Fintech buyers in 2026 treat legitimacy verification as a separate funnel stage, researching a company’s regulatory status, security protocols, and pricing before evaluating product features. Rising fraud anxiety, AI‑driven research, and stricter regulations such as EU DORA and MiCA force...
WunderKIND Ads Partners with Attain
WunderKIND Ads and Attain announced a partnership to launch a commerce data solution that injects live, permissioned purchase information into digital advertising. The offering blends Attain’s verified transaction data with WunderKIND’s ad inventory, enabling precision segmentation, spend‑triggered activation, and real‑time...
NIQ Partners with Adsquare
NIQ has teamed up with Adsquare to embed its GeoPurchase audience segments into Adsquare’s location‑intelligence platform, covering Europe, Canada and the United States. The partnership lets advertisers activate anonymized, purchase‑based segments across programmatic, cross‑screen and digital out‑of‑home (DOOH) campaigns. Marketers...
Buying Groups Evolve. So Should Your Marketing
As B2B buying groups expand to an average of 13 members, marketers are adopting buying‑group strategies that tailor content to each stakeholder’s criteria. Yet data on these stakeholders degrades 2‑5% each month, with roles in marketing, sales and technology turning...
At Age 26, She Was a Construction Industry Outsider. Within 5 Years, Her Business Was Bringing In $5 Billion In...
Maria Davidson, a former Goldman Sachs analyst, left venture firm 8VC to launch Kojo in 2018, a digital procurement platform for construction materials. Within five years the company became the U.S.'s largest platform, handling more than $5 billion in annual orders...
Why Sending More Messages Is Actually Slowing Your Pipeline
Outbound teams often respond to low results by blasting more messages, but the volume trap quickly reduces reply rates, damages brand perception, and slows pipeline growth. The article argues that relevance, not sheer activity, drives engagement, emphasizing timing based on...
Oracle Posts 22% Revenue Rise on Cloud Surge, Stock Slides 26%
Oracle reported fiscal Q3 2026 revenue of $17.2 billion, up 22% year over year, powered by a 44% jump in cloud services and an 84% surge in cloud infrastructure. Despite the record sales, the stock is down about 26% YTD as...
MailRoute Expands MSP Program to Simplify Email Security Delivery
MailRoute has refreshed its MSP and channel partner program to deliver email security as a fully white‑label service that can be provisioned in minutes via MX‑level filtering. The new model lets managed service providers onboard client domains by changing two...
Find the Pain or Build Forever with Sridhar Uyyala
In the Predictable Revenue Podcast, Sridhar Uyyala recounts his winding path to product‑market fit, beginning with an ambitious AI assistant for autonomous cars that was technically impressive but premature. After a series of unrelated prototypes, a conversation with a dental‑clinic...
From Chaos to Predictable Pipeline: A GTM Audit That Turns Into a 90-Day Plan
In this episode, host Javier Lozano explains how a comprehensive go‑to‑market (GTM) audit can transform chaotic, unpredictable B2B pipelines into a structured 90‑day growth plan. He walks listeners through the audit’s three phases—kickoff and questionnaire, customer‑journey mapping workshop, and a...
Inncivio: Agentic Revenue Optimization Layer for FinTechs to Convert User Activity Into Transactions
Inncivio has launched an agentic revenue‑optimization layer aimed at fintech companies that want to turn user activity into actual transactions. The plug‑in solution promises to boost transaction volume without requiring a rebuild of the underlying product. Powered by AI, the...
Yael Nardi Joins Minimus to Spearhead Growth Operations as CBO
Minimus, a startup that delivers hardened container images with near‑zero CVE exposure, announced the hiring of Yael Nardi as its first Chief Business Officer. Nardi will oversee top‑of‑funnel growth, marketing operations, and corporate development from the company’s New York headquarters....
Self‑Source Your Pipeline: Adopt an SDR Mindset
At Gong, 60-75% of my revenue each year is self-sourced. I've been a user of Outreach. Used Groove prior. Before, only an Outlook account. Now I use Gong. The platform doesn't matter. Sales engagement solutions help you stay organized but...
10x AI Visibility Drives 50% SaaS Sign‑Ups
I helped a SaaS increase its sign-ups by 50%. How? By increasing their visibility in the AI results by 10x, and their Google search results by 354% I'm thinking about helping 2 founders do the same. Are you in? https://t.co/717oQGOuTd
Hopper Takes Over Canadian Bank Deal From Expedia
Canadian travel‑tech firm Hopper has secured an exclusive agreement to power the travel and rewards portal for Royal Bank of Canada (RBC), the nation’s largest bank. The deal ends a more‑than‑a‑decade partnership that Expedia Group previously managed. RBC demanded exclusivity,...
Yara India to Ramp up Digital Strategy to Strengthen Retailer Connectivity
Yara India is accelerating its digital agenda by onboarding most of its channel partners onto the Retailer Ordering System (ROS) within the Yara Connect mobile app, boosting last‑mile product traceability. The move dovetails with expanded R&D into biological fertilizers, reflecting...
From Compliance to Revenue: Ozone API Launches Guide to Help Banks Commercialise Open Banking
Ozone API, founded by the original architects of the UK open‑banking standard, has released a free "Commercialising Open Banking" guide. The resource outlines a three‑tier framework—foundational, premium, and distribution APIs—to help banks shift from compliance‑only thinking to revenue‑generating models. It...