Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
Hey Papi Promotions Launches AI Marketing Services to Help Businesses and Organizations Get Discovered on AI Platforms
Hey Papi Promotions, an award‑winning Christian digital agency, announced AI Marketing Services designed to make businesses, churches, nonprofits and event organizers discoverable on AI chatbot platforms such as ChatGPT, Google Gemini and Microsoft Copilot. The offering blends ethical, values‑driven marketing with advanced AI technology to improve online visibility, brand authority and lead generation. By positioning clients within AI‑powered search ecosystems, the agency aims to protect them from losing relevance as AI becomes a primary discovery channel. The service is marketed as a strategic tool for sustainable growth in the emerging AI search landscape.
Marketers Have the Data. Audience+ Finally Puts It to Work.
Stirista launched Audience+, a next‑generation audience platform that consolidates first‑party data, third‑party identity graph information, and website interactions into a single workspace. The tool offers real‑time audience building, multichannel activation and built‑in compliance safeguards, aiming to eliminate data silos that...
Finnish Startup Optivian Raises $2 Million Pre-Seed to Turn AI Into a Sales Execution Workforce
Finnish startup Optivian secured $2 million in a pre‑seed round led by Failup Ventures and AI veteran Tero Ojanperä. The company is building an agentic AI platform that autonomously handles execution‑heavy B2B sales tasks, from business‑case creation to next‑best‑action recommendations. Early...
CoSchedule Expands Social Media Management Capabilities With Mobile Publishing To Every Network
CoSchedule has upgraded its mobile app to let users publish content to every major social network, adding support for TikTok, YouTube Shorts, Mastodon, and Google My Business. The enhancements mirror the desktop experience, offering improved previews, color‑coded labels, first‑comment insertion,...
Fasoo Advances Personal Data Protection with AI-Powered Detection and Encryption
Fasoo unveiled an AI‑driven personal data protection suite combining Fasoo Data Radar and Fasoo AI‑R Privacy. The solution moves beyond keyword scans, using context‑aware models to detect PII across unstructured formats with fewer false positives. Detected data is automatically encrypted,...
IFS Nexus Black Launches Resolve for Utilities
IFS unveiled Nexus Black Resolve for Utilities at DISTRIBUTECH International 2026, extending its Field Service Management platform with industrial‑AI capabilities. The solution tackles utility pain points such as workforce shortages, aging assets, and extreme‑weather events through intelligent crew call‑outs, mutual‑aid...
Dokie AI Launches Enhanced AI Presentation Maker for More Professional, Polished Slides
Dokie AI unveiled an upgraded AI Presentation Maker that promises faster slide generation, smoother transitions, and more professional formatting. The new AI PPT Maker transforms text or documents into structured decks while preserving user control over design. Enhanced workflow features...
Tencent Cloud EdgeOne Launches Free AI Crawler Control: Empowering Developers to Reclaim Content Sovereignty
Tencent Cloud EdgeOne has rolled out its Basic Bot Management suite to all users, including those on the free tier, introducing AI Crawler Control and a CAPTCHA Page. The AI Crawler Control leverages continuous User‑Agent recognition to detect and act...
Vizrt Revolutionizes Corporate Communications With AI-Powered Augmented Reality in Zoom
Vizrt has launched InteractifAI and CaptivAIte, two AI‑driven tools that embed broadcast‑quality graphics and augmented‑reality visuals directly into Zoom Meetings and Zoom Rooms. The solutions let users overlay branded graphics, live data, QR codes and AR elements onto participant video...
The Social Outfit CEO on Building Commercial Success Through an Ethical Model
The Social Outfit, a Sydney‑based fashion brand that blends charity, retail and manufacturing, employs refugee and migrant women while operating its own workroom and stores. CEO Amy Low is adding commercial systems—cash handling, sourcing, inventory controls—to a model that has...
ARC ‘Thrilled’ to Launch After Seven-Year Merger Effort
The Australian Retail Council (ARC) officially launched on February 4, merging the Australian Retailers Association and the National Retail Association after a seven‑year consolidation effort. Members approved the merger with 92.7% support and the Fair Work Commission gave its sign‑off...
Clear Calls-to-Action Boost Conversion Rates
clear CTA = higher conversion
AI‑Powered SaaStr: 47% Revenue Rise, 3‑Person Team
We've spent the last year rebuilding SaaStr with 20+ AI agents. Revenue is up 47%. Team down to 3 humans. It's been the most intense learning curve of my career. I'm sharing all of it at SaaStr AI 2026. May...
Digital Bank Revolut Adds Business Payments Features for Australia Market
Revolut Business has rolled out a full suite of account‑to‑account, online and in‑person payment capabilities for Australian merchants. The launch follows a 235% surge in monthly transaction volume on the platform over the past year. A Revolut‑conducted survey found 83%...
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GrowthRise Mastermind Recap Feb 3, 2026
The GrowthRise Mastermind on February 3, 2026 highlighted three core challenges for B2B marketers: low demo show‑up rates, confusion between demand generation and capture, and inefficient platform spending. Experts advised retargeting engaged audiences, layering educational content before live demos, and separating US‑Canada...
Fix Upstream Processes, Not Churn Dashboards
You already know what needs to change. You've known for a while. You keep searching for justification to not act. You just keep listening to podcasts hoping someone will tell you something different. Founder talks about building unicorns. He says...
LinkedIn Shares Key Trends in B2B Marketing
LinkedIn’s latest B2B marketing report highlights a shift toward human‑centric content, emphasizing video, events, and creator‑driven storytelling. The platform reports that 75% of decision‑makers view thought‑leadership pieces as more trustworthy than traditional product materials. Employee advocacy amplifies reach, with staff...
Marketing Inflation Is Real: Insights From Omar Akhtar
Marketing inflation is real. Great clip via Omar Akhtar on... The Transaction
Revenue Marketing VP Replaces Demand Generation as B2B Priority
The hottest job in B2B marketing right now is the VP of Revenue Marketing. Two years ago this would have been VP of Demand Generation. In just the past week I've talked to four CMOs who are prioritizing a VP...
JPLoft Expands Mobile App Development Services to Meet Growing Digital Demand
JPLoft announced an expansion of its mobile app development services, emphasizing scalable architecture, AI/ML integration, and industry‑specific solutions. The new portfolio adds native iOS/Android, cross‑platform, and progressive web app capabilities built on cloud‑native, microservices and API‑first principles. JPLoft targets high‑growth...
Too Many AI Tools Overwhelm Buyers, Stalling Adoption
One thing that’s interesting in the AI Apps world these days - everyone competes with everyone. And for customers, it's confusing to figure out the right approach. For example, if you're trying to grow your pipeline, do you? * Buy an AI...
Index Slumps, 24 of 25 Stocks Tumble, Palantir Sole Gainer
📊 https://t.co/D1x4RaX5t7 Market Pulse - Tue, Feb 3 The https://t.co/D1x4RaX5t7 Index experienced a brutal trading session on February 3, 2026, with 24 of 25 stocks declining and an average drop of -6.44%. Only Palantir managed to post gains at +4.70%, while...
PayPoint’s Merchant Rentals Taps EIT to Expand Payment Terminal Options
Merchant Rentals, a PayPoint Group subsidiary, has signed a strategic partnership with European Information Technology (EIT) to broaden its payment‑terminal portfolio. The collaboration adds vendor‑agnostic devices from Castles, PAX and Verifone to Merchant Rentals’ financing catalogue, giving merchants greater choice....
2026 B2B Conference Guide: AI, Privacy, RevOps, Sustainability
As B2B marketers, we’re constantly challenged to generate new ideas and stay up to date with the latest trends. The landscape shifts rapidly — new strategies, tools, and technologies are always emerging. Attending marketing conferences, places you right in front...
Persuasion Thrives on Flipping Between Reality and Vision
The most powerful persuasion “engine” isn’t information. It’s not just a story, either. Instead, it’s something most people never even think of. In a sales presentation, your job is to moveyour prospectsbetween two points: 1. What is (the current reality)...
Basware Appoints Chief Marketing Officer
Basware announced the appointment of Kira Mondrus as its new Chief Marketing Officer, joining the executive team reporting to CEO Jason Kurtz. Mondrus brings over 20 years of B2B technology marketing experience, most recently scaling Tricentis from $13 million to more than $500 million in...
AI Agents Will Replace SaaS Revenue Streams
All SaaS revenue is trending to zero. AI agent revenue will take over. You’re better off giving SaaS away for free today as lead magnets and then upselling product qualified leads to managed AI agents where you have forward deployed engineers...
Uneven Chocolate Bars Symbolize Cocoa Industry Inequality
I'm in Brussels maneuvering between people as I meander down the aisles of booths at the conference tradeshow. I'd just had coffee with someone who caught me as I stepped off stage. That's when I bumped up against the Tony's...
Privy Acquires Sendlane to Strengthen Its Position as an Ecommerce Growth Platform
Privy announced the acquisition of Sendlane, an email and SMS marketing platform, to strengthen its unified ecommerce growth solution. The deal follows Privy’s 2023 purchase of Emotive and builds on a client base of more than 6,000 brands. Privy reports...
Revive Stale Marketing: Fresh Ideas with Mike Stelzner
Has your marketing become boring and repetitive? Has your team stopped suggesting new and interesting ideas? I break down why (and how to fix it) in this interview with Michael (Mike) Stelzner on the Social Media Marketing Podcast from Social...
Momentus Technologies Announces AI-Powered Platform Enhancements for Venue and Event Operations
Momentus Technologies unveiled three AI‑driven upgrades—Ask Mo, Momentus Analytics, and Smart Imports—to streamline venue and event operations. The tools aim to cut manual effort, accelerate insight delivery, and improve data accuracy across the event lifecycle. The enhancements arrive after a...
Cooler Co. Moves Manufacturing to Canada
Cooler Co., a fast‑growing Canadian yerba mate and kombucha brand, has shifted all manufacturing to Canada, consolidating kombucha brewing in Coquitlam, B.C., and yerba mate production at National Dry in Toronto, Ontario. The move eliminates cross‑border logistics, cuts unit costs,...
Walmart Connect Canada Academy Ad Certification Designed to Educate and Empower Advertisers
Walmart Connect Canada has launched the Walmart Connect Canada Academy Ad Certification, a free, self‑paced program designed to teach advertisers and partners the fundamentals of retail media and Sponsored Products on its platform. The certification includes two initial courses—Retail Media...
Widdop & Co Showcases WiddopDropship Platform Spring Fair
Widdop & Co has launched WiddopDropship.co.uk, a dropship platform that lets independent retailers list its full product range without holding inventory. The service was demonstrated at Spring Fair’s Hall 4 Village stand, highlighting a low‑risk growth model where Widdop fulfills orders...
First Customer’s Offer Propelled Qualia to $100M ARR
Most founders say they're "close to their customers." Nate Baker took it further than anyone I've interviewed. When he started Qualia , he was 21 with zero industry experience. His first customer didn't just sign a contract. He made Nate...
French Connection Group Looking to Expand in North American Market
French Connection Group announced a long‑term licensing partnership with G‑III Apparel Group to design, source, and distribute men’s and women’s apparel and accessories across North America. The deal leverages G‑III’s extensive retail relationships and supply‑chain infrastructure, giving French Connection a...
Technology Brings Flexibility to Workspace Group
Workspace Group, London’s largest provider of flexible offices, studios and light‑industrial units, is leveraging technology to enhance customer service and operational efficiency. After five years of leading its connectivity programme, Head of Technology Chris Boultwood oversaw the rollout of enterprise‑grade...
AI Agents Are Choosing Our Software Vendors for Us
"More and more we'll pick the vendors our AI Agents just tell us to." @tbpn @johncoogan @jordihays "I picked Resend, WorkOK and other app -- because the AI Agent told me to." https://t.co/RiNx0d9UAQ
$26M Funding Round Backs Veremark’s International Expansion and Service Rollout
Veremark, a London‑based workplace‑trust platform, secured $26 million in Series B funding led by Gresham House Ventures, with existing backers and a debt facility from Salica Partners. The round follows Veremark’s acquisition of Agenda Screening Services, expanding its checks to over 180...
Banks Rethink Blanket Merchant Bans as Regulatory Guidance Evolves
Banks are reexamining blanket merchant bans after regulators removed reputational risk from exam criteria in 2025, prompting a shift toward nuanced, data‑driven underwriting. Maverick Payments’ VP Kyle Becker explained that clear risk‑appetite statements combined with automated KYC/KYB, AI monitoring and...
Covideo Announces New Suite of Generative AI Video Solutions for Dealerships
Covideo unveiled a generative AI video suite at the NADA Show 2026, introducing VIN Reels and AI Video Agent to automate dealership communications. VIN Reels instantly creates vehicle showcase videos using inventory data, while the AI Video Agent delivers lifelike...
Rate Rise Reality Check: Why Retailers Must Pivot to Productivity and Cash Flow
The Reserve Bank of Australia raised the cash rate to 3.85%, ending a brief period of monetary easing. The hike lifts borrowing costs for households and retailers, squeezing disposable income and prompting shoppers to trade down and chase promotions. Retailers,...
Q&A with Ashley Burkle, Director of Business Development at Identiv
In a February 2026 interview, Ashley Burkle, Director of Business Development at Identiv, outlined the company’s push to embed secure digital identities into consumer packaging through NFC, BLE and UHF RFID technologies. Identiv’s solutions turn everyday products into connected data sources,...
Wingstop UKI Appoints Former Ocado Executive as Group Finance Director
Wingstop UKI has appointed Alistair Fraser as its group finance director, adding to recent senior hires that include a chief growth officer and a chief brand officer. Fraser previously led finance at BKUK, Ocado, and Whitbread, bringing extensive strategic and...
Lulus Beefs up Its Wholesale Strategy with Nordstrom and Dillard’s Expansions
Occasionwear brand Lulus, celebrating its 30th anniversary, is accelerating its wholesale expansion. After a 140% jump in wholesale sales last year, the brand now sells in all 350 Nordstrom locations and has more than doubled its presence at Dillard’s to...
Why Canada’s Grocery Code of Conduct Won’t Lower Food Prices
Canada’s Grocery Code of Conduct became fully effective on Jan. 1, 2026, establishing an independent framework for retailer‑supplier relations among the nation’s five largest grocers. The code emphasizes transparency, dispute‑resolution and fair dealing, but it does not contain any mechanisms to cap...
Fintech Firm Pine Labs Strengthens Presence in Sri Lanka via Card Management Partnership with Pan Asia Bank
Pine Labs is expanding its fintech footprint in Sri Lanka by partnering with Pan Asia Banking Corporation to launch its cloud‑native Credit+ card‑management platform. The solution automates the entire credit‑card lifecycle, integrating with the bank’s core systems and enabling real‑time...
Real‑time Context Is AI’s Decisive Competitive Edge
Your AI models are starving for context. 58% of companies admit their data isn’t ready for AI. The other 42%? They’re getting data, but they’re getting it too late. In the AI era, context is the only differentiator. When a...
AI-Driven Competition Slashes Figma’s IPO Gains
Figma had one of the biggest IPO debuts in years. Six months later, its stock is down 75%. Here’s how AI crashed the IPO hype 👇 When Figma went public, the story looked clean. The stock jumped over 250% in...
Underinvesting in Brand? Search Data Shows Hidden Cost
Instead of being asked why we should invest more in brand, it might be more important to ask if we're actively underinvesting in it right now. Very typically, leadership takes the position that more (or any) brand marketing needs to...