Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV
Smartly announced an integration with Amazon DSP that lets advertisers extend their video campaigns to Amazon’s premium connected‑TV inventory, including Prime Video, Fire TV, and third‑party publishers. The partnership embeds AI‑driven creative optimization and personalization directly into Smartly’s platform, eliminating traditional production bottlenecks. Marketers can now create, manage and optimize CTV and social campaigns within a single workflow, with real‑time performance visibility and cross‑channel measurement. The integration launches globally now, with additional features slated for rollout in 2026.
Embrace AEO Now for Upstream Growth Advantage
Twenty years ago, I chose the channel I could measure over the one that could compound. Paid search felt clean. SEO felt messy. Looking back, avoiding SEO early was one of my biggest growth regrets. Today feels similar. AEO is...
Anthropic's Brand Pivot Makes Claude #1 App
I talk a lot about Brand Storytelling - and getting to a distinctive story.... And, admittedly, it gets really esoteric at times... It can be really hard to see how all the pieces fit together... But - look out... Anthropic...
Criteo Joins OpenAI Advertising Pilot in ChatGPT
Criteo has become the first advertising‑technology partner in OpenAI’s ChatGPT Free and Go advertising pilot in the United States. The integration lets brands run Criteo‑powered ads directly within the ChatGPT interface, leveraging the platform’s commerce‑focused AI decisioning. Early data shows...
Profit‑First Strategy Beats Campaign Management in 2026
Two years ago, targeting expertise was a job that Meta now offers for free. The best agencies today are helping brands understand their true profitability, build offers that actually resonate, and create content that supports both. The button pushing comes in...
Brand Fuels Performance; Performance Rarely Builds Brand
It's often said that "brand drives performance, and performance builds brand", but in many cases only the first half of that statement is true. Which is problematic when you have a program whose budget heavily favors performance marketing. Brand definitely...
Function-Level Optimization Is System-Level Debt
The post argues that optimizing individual GTM functions without system‑level coherence creates structural debt that stalls revenue growth. It outlines five structural truths, emphasizing that coordination alone is insufficient and that coherence is an architectural, not cultural, issue. As companies...
OpenClaw Automates Claude Code Tasks with ACP
Your OpenClaw can now manage your Claude Code instances without you needing to be there the whole time. Just activated ACP and I’m curious to see how it’ll work on small tasks initially. Some ideas my OpenClaw messaged me: ACP works now. Here's...
New ClickFlow AI Visibility Tracks Brand Presence Across Platforms
Happy to announce that we just added our AI Brand Visibility feature in ClickFlow. It tracks how brands appear across AI platforms like ChatGPT, Gemini, and Perplexity: ranking position, mention type, sentiment, and competitor comparison. ClickFlow is our *quality* content generator and...
Is This Missing From Your Value Prop?
Effective selling extends beyond closing a deal; it demands structured change‑management to embed the promised value. The article outlines a four‑stage framework—pre‑sales, implementation, post‑sale, and resistance handling—to guide reps in managing customer transitions. By proactively identifying red flags, providing on‑site...
Growth Depends on Capital Allocation, Not Marketing Effort
At $10M ARR, pipeline isn’t driven by effort. It’s driven by capital design. Marketing at this stage is not creativity. It’s capital allocation. If you hire a CMO but: • Don’t fund demand • Don’t fund enablement • Don’t fund...
Cold Outreach Success Is Pure Math, Not Talent
You don’t have a closing problem. You have a math problem. The average response rate on cold outreach is about 5%. That means for every 20 messages you send, one person replies. Not that one person buys. One person replies. Most agency owners...
Abstract Infosys Expands Digital Services Portfolio to Include Advanced SEO and Integrated Digital Marketing Solutions
Abstract Infosys announced a major expansion of its digital services, adding a full suite of advanced SEO and integrated digital marketing solutions. The new portfolio includes technical SEO audits, structured data, link building, local search, multi‑channel campaigns, and real‑time performance...
Stop Overthinking AI: Ask Claude, Take Anthropic Courses
"Where do I start with AI? I'm completely overwhelmed." I hear this every single week from smart, successful people. So here's my blunt answer: you're massively overthinking it. Two things. That's all. 1. Open Claude right now and type: "I'm...
Stop Quick Wins: Educate and Segment Leads for Pipeline Growth
Pipeline not growing? You might be making these 3 classic mistakes.. It’s painfully common: B2B Marketers and Founders get stuck on the sales treadmill, chasing only those who seem ready to buy now, ignoring the bigger picture. 1. Chasing Quick...
VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms
VisibleFirst has released a free WordPress plugin that enhances AI‑search visibility, enabling businesses to be recommended by platforms such as ChatGPT, Claude, Gemini, and Google AI Overviews. The tool provides an AI Visibility Score dashboard, auto‑generates an llms.txt file, adds...
RevOps Roundup: Week 9, 2026
The RevOps Roundup for week 9, 2026 aggregates fresh thought leadership on scaling sales teams, AI‑driven admin reduction, and tool integrations. Flowla outlines five high‑impact workflows to standardize sales processes once organizations exceed ten reps, emphasizing Digital Sales Rooms and CRM‑linked automation....
Melbourne AI Agency Enterprise Monkey Quits ChatGPT Over Pentagon Deal
Melbourne‑based AI agency Enterprise Monkey announced it will move all internal AI operations, agents, and new product development from OpenAI to Anthropic’s Claude. The switch follows OpenAI’s introduction of advertising in ChatGPT and the company’s Pentagon contract, which the CEO...
Info‑overloaded Founders Need Revenue Infrastructure for Sustainable Growth
The founders/CEOs, I work with are only information overloaded NOT confused. They’ve built momentum, visibility and demand. But they haven’t built the right revenue infrastructure. And growth without infrastructure is heavy and stagnant.
HBX Group Deepens Traveloka Ties with Expanded Asia-Pacific Hotel Supply
HBX Group has extended its partnership with Traveloka, adding more than 40,000 locally‑contracted hotels to its Asia‑Pacific supply ecosystem. The deal, announced at HBX’s MarketHub Asia event in Bali, creates a two‑way content distribution channel that deepens coverage in Indonesia...
AI Sales Startup Firmable Bags $14 Million to Expand to the US
AI‑powered B2B sales startup Firmable announced a $14 million Series A round led by existing backer Airtree, earmarked for a U.S. market rollout and further development of its proprietary data engine and AI agents. The company, founded by former Aconex executives in...
OpenClaw Delivers Real Results, Not Just Hype
My OpenClaw did these: - In-person meeting with Google which led to invite to speak at Google event - Wrote X articles averaging 85k views - Increased conversion rates by 25% - Created AI recruiting challenge and first candidate we spoke with was already...
AI‑generated Slop Makes up 21% of New Shorts
AI-generated slop accounts for 21% of YouTube Shorts shown to new users. Here's what this means for marketers and where your content is most protected. https://t.co/bPFCSffiUD via @MattGSouthern, @sejournal
Is Your Value Obvious to Buyers, or only Obvious to You?
The article warns that tech leaders often assume their product’s value is self‑evident, falling prey to the false consensus bias. CEOs and sales teams overload prospects with technical details instead of translating benefits into the buyer’s language. When value isn’t...
Master Prioritization to Maximize Time and Energy
Prioritization — Using Your Time & Energy Effectively - https://t.co/P6VHpoEKTr - https://t.co/jJdqYT6Lq4 by Leon Ho
Separate User and Buyer Personas: Tailor Message, Timing, Channel
If the user and the buyer are different people, what are you trying to convince each of? When? (Trials vs discovery) Where? (In-product vs sales material) Etc. Treat as specific, separate personas.
The GTM Skill Stack Leaders Didn’t Need Until Now — And The Certification Built To Close The Gap
The article warns that the emerging GTM singularity is widening capability gaps for B2B leaders, who now need a cross‑functional skill stack to run a connected revenue engine. Traditional functional expertise no longer suffices; leaders must align marketing, sales, product...
Blend AI and Human Creativity for Optimal Results
You don’t need to go all AI or NO AI with your creatives… leaning too far either way means wasting budget on low-quality output or falling behind brands launching faster. The smarter approach sits in the middle. We use AI as a...
Boost Leads 10x in 4 Weeks with AI
How I'd 10x leads in 4 weeks using AI, if I were starting my business from scratch.
From $300 to 8 Figures: How Hedley & Bennett Became a Heritage Brand
Ellen Bennett launched Hedley & Bennett in 2010 with just $300 and no formal business background. By focusing on chef‑driven product development and relentless quality control, the company turned a failed apron batch into a premium line. Today the brand...
Six Essential Questions to Avoid “No Decision”
6 non-negotiables for me to uncover in every sales cycle. Without it, you're likely to lose often to 'no decision.' And no - this is not MEDDIC. It's the concept of 'why change' and why an investment is required. 1. 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐚 𝐜𝐨𝐦𝐩𝐚𝐧𝐲-𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞 How...
Followers Grow Fast, Revenue Grows Slow—Fix Pipeline First
The hidden cost of building attention that doesn’t convert It’s easier to add 50K followers than to fix inconsistent pipeline. That’s why so many B2B SaaS founders double down on visibility. Growth looks like traction. It feels like momentum. It...
Resideo Pushes Connected Products and Digital Buying Tools
Resideo Technologies reported Q4 revenue of $1.895 billion, a 2% increase, and net income of $136 million, while full‑year sales hit a record $7.472 billion, up 11% from 2024. A one‑time $527 million loss, linked to ending a Honeywell indemnification agreement, turned the annual...
Resilience in Crisis: Publishing Newsletter Amid Chaos
First. Thank you. Every single message yesterday meant so much to me. We are safe, exhausted, and so grateful. We have a shelter in our apartment which makes us luckier than most. And watching videos of people dancing and singing...
Testing Titles Boosts Engagement: Four Tries, Big Lift
Always be testing your titles with X articles because you can see on the left the post totally bombed and when I changed the title, it took off. Took 4 attempts. https://t.co/4okRI65njq
What Makes You Notice a Store’s Sign, or Ignore It? The Answer Makes This Franchise $115 Million a Year.
SpeedPro, a franchise specializing in large‑format graphics, now operates over 130 U.S. studios and generates roughly $115 million in annual sales. CEO Paul Brewster attributes the growth to a three‑pillar strategy—expanding the customer base, maintaining strong profit margins, and leveraging technology...
Hire a Marketing Partner Builder Who Beats AI
If you are obsessed with OpenClaw, Claude Code/Codex and love growing businesses, we want to hire you to build the marketing partner that b2b companies will never outgrow. To apply, you just need to first beat AI. Link in first comment....
Meta's New Metrics Overstate ROAS; Focus on Profit
Meta quietly rolled out two new breakdowns in Ads Manager. 1. First time vs. repeat purchase conversion data. 2. Visibility into how much of your performance is being driven by their AI. It’s worth pulling, but not worth trusting blindly. We've seen...
Two Mortgage Veterans Boost Business Growth with Proactive Referral Partnerships
Mortgage veterans Craig Andriulli and Michael LiPari launched Fortress Mortgage Advisors to transform traditional referral relationships into true partnerships. They argue that sharing marketing expenses alone does not create a bond; instead, they train real‑estate agents, CPAs and financial advisors...
Continuous Testing Breaks Growth Ceilings, Not Past Successes
The thing that got you to $1M won't get you to $10M. What got you to $10M won't get you to $50M. Brands hit a ceiling when they stop testing. They find a winner and protect it instead of building...
Metadata‑Driven MRR Schedules Unlock Revenue Intelligence
As I was building my MRR analysis feature, I realized that there is much more power in our MRR schedule than we realize. With the correct metadata, we have a revenue intelligence engine that will provide more insight for our...
DemandScience Launches Winnable Account System
DemandScience has partnered with HG Insights and GTM Fabric to launch a Winnable Account System that enriches Ideal Customer Profiles with technographic, spend, competitive and buyer‑research intelligence. The collaboration introduces two new products—Propensity‑Based Audience Activation and In‑Market Buyer Activation—that score...
Cumulative Ratings Buffer Negatives, Incremental Highlight Them
The same ratings look better or worse, depending on the format they are presented in. Researchers find: “Cumulative formats tend to buffer negative feedback, making poor scores appear less severe. This can help reduce customer churn and maintain trust in...
Early Bets Win; Amazon’s Late Entry Costs Billions
Early positioning beats late capital every time. Amazon just invested $50 billion in OpenAI for 6 percent ownership and distribution rights. Microsoft invested $13.8 billion starting in 2019 and owns 23.5 percent with exclusive IP, revenue sharing, and API control locked through...
AI Agents and the Future of Global Trade with Alibaba’s Kuo Zhang - Ep. 291
In this episode, Kuo Zhang, President of Alibaba.com, explains how the platform’s new AI agent, Axio, is transforming global B2B trade by handling complex sourcing tasks, from interpreting natural‑language requests to managing compliance, logistics, and supplier communication. He highlights real‑world...
Buying Signals in B2B Sales: How to Identify and Act on Them
The guide defines buying signals as observable actions that indicate a prospect is moving toward a purchase, ranging from demo requests to company‑level triggers like new funding. It ranks signals by strength, emphasizing that clusters of digital activity outweigh isolated...
Enterprise Focus Beats Freemium Hype, Drives $300M Growth
Vineet Jain's board: "Why aren't you doing freemium? Why are you swimming upstream?" Box and Dropbox were giving it away. Raising billions. He refused. Freemium is for consumers. Not enterprises. 2016: Gartner puts @Egnyte in the Leader quadrant. Next to companies that raised...
Know Your 12 Key Ecom Metrics or Fail
Ecom operators are surrounded by data meant to guide them, yet they’re still operating in the dark. Plenty of brands know their ROAS. Far fewer know their: - Break-even ROAS - Blended CAC against contribution margin - CPMs relative to 2026...
Predict Demand, Optimize Inventory with E‑commerce Data
Using #Ecommerce Datasets to Predict Demand and Optimize Inventory - B2B Marketing Blog | Webbiquity - https://t.co/psCIERg8OO
AI Threatens Marketers: Paid Media’s Uncertain Future
The death of marketers, is it over for paid media?, the bear and bull case for AI https://t.co/9NjhfPjOfn