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Today's B2B Growth Pulse

Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth

Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.

Poker Teaches, Business Compounds: Master Both for Success
SocialDec 30, 2025

Poker Teaches, Business Compounds: Master Both for Success

Poker is a great vehicle for learning the ups and downs of business. However, it's a tough game to completely rely on if you want to have outsized returns in life. It doesn't really have the compounding aspects of business. In...

By Eric Siu
Social Feeds Are the New Search Engines in 2026
SocialDec 30, 2025

Social Feeds Are the New Search Engines in 2026

People aren’t just searching on Google anymore. They’re searching on Instagram, TikTok, and YouTube—and that shift is redefining SEO in 2026. In this video, I break down how social platforms have become the new search engines, how discovery now starts...

By Neil Patel
SaaS Onboarding Best Practices and KPIs for the Modern Enterprise
PodcastDec 30, 2025

SaaS Onboarding Best Practices and KPIs for the Modern Enterprise

The article outlines modern SaaS onboarding as a revenue‑protecting system rather than a simple handoff. It defines four sequential stages—post‑sales alignment, platform introduction, customer‑success enablement, and platform success—each with specific goals and metrics. Success hinges on three pillars—management, encouragement, and...

By Martech Zone Interviews
ARR Multiples Often Irrelevant in Acquirer’s Strategy
SocialDec 30, 2025

ARR Multiples Often Irrelevant in Acquirer’s Strategy

M&A pricing can be a weird thing Meta buys Manus for $2B+ at $125m ARR Then likely … abandons all that revenue. It is a distraction, and in the end, immaterial to Meta’s revenues. Whatever Meta does with it, it...

By Jason Lemkin
Pitch Strategically in Breakouts, Not Mainstage Keynotes
SocialDec 30, 2025

Pitch Strategically in Breakouts, Not Mainstage Keynotes

Breakouts pitch. Keynotes get invited. This means we use pitching strategically to create pipeline, but it is not viable to pursue main stage talks by pitching. Instead, we do this.

By Jay Acunzo
Has Marketing Got A Culture Fit Problem? New Data Suggests It Might
NewsDec 30, 2025

Has Marketing Got A Culture Fit Problem? New Data Suggests It Might

New TestGorilla data reveals that culture fit is the leading sourcing obstacle for marketers, with 56% flagging it versus a 47% industry average. While 44% of marketing recruiters report difficulty finding qualified candidates—10 points below the overall rate—marketing teams are...

By MarTech Series
From Financial Goals to Relational Wealth and AI Efficiency
SocialDec 30, 2025

From Financial Goals to Relational Wealth and AI Efficiency

My 2025 year in review. It’s a heavy document so I thought I’d start including an executive summary to make it easier for readers. 2025 Executive Summary - **The Shift to Relational Wealth:** Losing my mother in May was the most significant...

By Eric Siu
Measure and Improve How Customers Find You
SocialDec 30, 2025

Measure and Improve How Customers Find You

We’re seeing this more often, and I love it! It means something’s working. Not luck or coincidence. What have you been doing to change the way customers have been finding you? And are you tracking it? #AIO #SEO

By A. Lee Judge
MobiLoud Launches AI-Powered Analytics Dashboard for Real-Time Mobile App Insights
NewsDec 30, 2025

MobiLoud Launches AI-Powered Analytics Dashboard for Real-Time Mobile App Insights

MobiLoud unveiled an AI‑powered analytics dashboard that gives ecommerce mobile‑app operators a single, real‑time view of performance. The platform aggregates revenue, conversion, engagement, acquisition and push‑notification metrics, letting brands compare app results against their mobile website. AI‑assisted insights and customizable...

By MarTech Series
True Trust Turns Performance Reviews Into Real Growth
SocialDec 30, 2025

True Trust Turns Performance Reviews Into Real Growth

I had a “year in review” meeting with my Chief of Staff, Becca Manganello , the other day. It turned into a surprisingly powerful discussion centered on just two questions: 1. What did I personally do that was most helpful...

By Marcus Sheridan
Growth Requires Systemic Alignment, Not Individual Hires
SocialDec 30, 2025

Growth Requires Systemic Alignment, Not Individual Hires

Your media buyer isn’t your growth strategist. Neither is your email marketer, or your UGC editor and organic intern. Growth is a system rather than a single person. And when that system is broken, when acquisition, retention, ops, and product don’t talk to...

By Kody Nordquist
Crafter Software Pre-Announces CrafterQ, a New AI Chatbot Platform for Business Websites and Digital Channels
NewsDec 30, 2025

Crafter Software Pre-Announces CrafterQ, a New AI Chatbot Platform for Business Websites and Digital Channels

Crafter Software announced CrafterQ, an AI chatbot platform built for business websites and digital channels, with a public waitlist ahead of its early‑2026 launch. The solution promises data‑bounded responses, enterprise‑grade governance, and no‑code configuration to keep AI interactions accurate, secure,...

By MarTech Series
Treat Creative Like a Machine, Not a Slot
SocialDec 30, 2025

Treat Creative Like a Machine, Not a Slot

Creative is a system, not a slot machine. If your best-performing content suddenly stopped working, it’s because you scaled output without structure. The best brands treat creative like a machine: • Proven angles • Tracked hooks • Modular assets • Message hierarchy • Weekly test cadence It’s all...

By Kody Nordquist
Beyond Metrics: Moments Build Our Strongest Teams
SocialDec 30, 2025

Beyond Metrics: Moments Build Our Strongest Teams

Like every year, this one was defined by metrics and outcomes. They matter. They always do. They’re how the business grows and how the work mostly gets measured. But 2025 was also built in the moments around them. In lunches...

By Michael Barber
VideoAmp Appoints Tony Fagan as CEO to Lead Next Phase of AI-Driven Growth
NewsDec 30, 2025

VideoAmp Appoints Tony Fagan as CEO to Lead Next Phase of AI-Driven Growth

VideoAmp announced a CEO transition, with President Tony Fagan taking the helm on January 6, 2026, while outgoing CEO Peter Liguori moves to the board. The change underscores the firm’s shift toward AI‑driven audience and outcomes measurement. Fagan, who oversaw...

By MarTech Series
Essential Board Governance Tips for Growing Companies
SocialDec 30, 2025

Essential Board Governance Tips for Growing Companies

Board Governance Basics: What Growth-Stage Companies Need to Know https://t.co/6OSOajP9u0 via @TTCapPartners #entrepreneurs #boards https://t.co/ztyG82Y7bj

By Tom Pick
Collaboration Becomes Crucial as AI Handles Routine Tasks
SocialDec 30, 2025

Collaboration Becomes Crucial as AI Handles Routine Tasks

As automation and #AI tools take on more tasks, the higher-level work done by humans increasingly relies on collaboration. Here’s a look at the skills required + practical guidance on how to enhance #collaboration in your workplace. https://t.co/inCpsIALUK via @bestcorpevents https://t.co/DgSavlnQ2Q

By Tom Pick
Pronounce: AI-Powered Speech Coaching That Fits Your Schedule
PodcastDec 29, 2025

Pronounce: AI-Powered Speech Coaching That Fits Your Schedule

Pronounce is an AI‑powered speech‑coaching platform that evaluates real voice recordings and returns instant, actionable feedback on pronunciation, grammar, pacing, and phrasing. The service supports both American and British English, offering web‑based tools and extensions for Chrome and Windows so...

By Martech Zone Interviews
Focus, Not Imagination, Has Become the New Bottleneck
SocialDec 29, 2025

Focus, Not Imagination, Has Become the New Bottleneck

I’ve been noticing a drop in focus. Not in any one person, but across systems and conversations. There was a time when a meeting could hold many ideas at once. We could explore tangents, test half-formed thoughts, and let unexpected connections...

By Hiten Shah
When Marketers Need Both: Address Autocomplete Vs. Address Validation
PodcastDec 29, 2025

When Marketers Need Both: Address Autocomplete Vs. Address Validation

Marketers are increasingly responsible for clean address data because it underpins targeting, personalization, fulfillment and reporting. The blog explains that address autocomplete improves the entry experience by reducing typing, errors and mobile friction, while address validation verifies deliverability and standardizes...

By Martech Zone Interviews
Define AI Fluency Tiers to Future‑Proof Your Workforce
SocialDec 29, 2025

Define AI Fluency Tiers to Future‑Proof Your Workforce

Here's what it means to be 'AI fluent' at @zapier , according to @wadefoster. First, their staff didn't really know what that meant. They needed guardrails. The solution was simple: they just went to all the people in the org at the...

By Eric Siu
Quiet Weeks Boost AI Automation for Sales Insights
SocialDec 29, 2025

Quiet Weeks Boost AI Automation for Sales Insights

Quiet weeks are perfect for leveling up your AI skills. Some interesting use cases I've been toying with this week: - Using Granola notes to push to Gamma to make post call presentations you can send to your customers or prospects. -...

By Eric Siu
3 Roles Every Marketing Leader Needs Now
NewsDec 29, 2025

3 Roles Every Marketing Leader Needs Now

Marketing leaders are grappling with under‑utilized martech stacks as talent gaps hinder ROI. The article identifies three critical roles—channel marketers, personalization specialists, and data & analytics professionals—that bridge technology and strategy. Investing in these positions helps break silos, scale tailored...

By MarTech
Messaging Debt Escalates Faster than Technical Debt
SocialDec 29, 2025

Messaging Debt Escalates Faster than Technical Debt

Messaging debt compounds faster than technical debt.

By Hiten Shah
Replit's 24/7
SocialDec 29, 2025

Replit's 24/7

By late 2025, Replit got really, really good: - Context windows can be unlimited - Sub agents solving tough issues - Design mode + Fast mode  It finally got great.   Now … imagine by late 2026 if it could run 24x7 It just keeps building,...

By Jason Lemkin
YY Group and Graymatics Enter Into Strategic Partnership for Preferred Distribution of AI Video Analytics in Singapore
NewsDec 29, 2025

YY Group and Graymatics Enter Into Strategic Partnership for Preferred Distribution of AI Video Analytics in Singapore

YY Group Holding and Graymatics‑SG have signed a strategic partnership to become the preferred distributor of Graymatics’ cloud‑based AI video analytics platform in Singapore. Leveraging YY Group’s extensive network in hospitality, retail and facilities management, the deal will transform existing...

By MarTech Series
Make Your Audience the Hero, Not Your Brand
SocialDec 29, 2025

Make Your Audience the Hero, Not Your Brand

Your audience is the hero of your story...not you, not your product, not your company. Here are three ways to obsess over your audience so your message actually sticks. #BusinessStorytelling #AudienceEngagement #PresentationSkills

By Nancy Duarte
More Ads, Less Trust: Engagement No Longer Drives Sales
SocialDec 29, 2025

More Ads, Less Trust: Engagement No Longer Drives Sales

Context is just as important as content. In social media platforms jammed with ads, people’s resistance goes up. And sales go down. That is the finding of this 2025 study reported in the New Neuromarketing blog. “A large-scale meta-analysis by...

By Nancy Harhut
TokTak Unifies Global AI Content Platform Under toktak.ai as Link-Based Creation Surges Worldwide
NewsDec 29, 2025

TokTak Unifies Global AI Content Platform Under toktak.ai as Link-Based Creation Surges Worldwide

TokTak has consolidated its worldwide service under the single domain toktak.ai, offering a unified entry point and USD‑based billing for creators and businesses. The platform, the first to generate social content from a simple product link, now produces over 300,000...

By MarTech Series
Stop Waiting: Build Trust, Scale Audience, Hit $3M
SocialDec 29, 2025

Stop Waiting: Build Trust, Scale Audience, Hit $3M

2025 was my best year in business yet. This year? I’ll push for $3M in sales. This is a big jump. But I’m confident I can make it happen. I've spent years building trust with my audience and customers. Trust is the currency of...

By Katelyn Bourgoin
Scale Beyond $10M Requires New Systems, Not More Hustle
SocialDec 29, 2025

Scale Beyond $10M Requires New Systems, Not More Hustle

You can’t 10x your business using the same systems that got you here. That’s the trap most brands fall into. They hit $3M, $5M, maybe even $10M, and think they just need to push harder. But the unlock is infrastructure: • Real ops • Real...

By Kody Nordquist
Hosted.com’s WordPress Hosting Infrastructure Enhancements for Uptime and Performance
NewsDec 29, 2025

Hosted.com’s WordPress Hosting Infrastructure Enhancements for Uptime and Performance

Hosted.com announced a major upgrade to its WordPress hosting platform, delivering a verified 99.9% uptime and faster response times. The overhaul combines high‑frequency AMD processors, DDR5 memory, LiteSpeed caching, and refined database configurations to boost performance during traffic spikes. Integration...

By MarTech Series
High ROAS Limits Scale; Prioritize Long‑Term Growth
SocialDec 29, 2025

High ROAS Limits Scale; Prioritize Long‑Term Growth

High ROAS feels good, until you realize it’s keeping you small. Because most of the time, high ROAS is just low spend against warm traffic. It’s not real scale, sustainable, and not how 8-figure brands are built. At some point, you need to...

By Kody Nordquist
Marketing Backs Sales Grind; Together We Close Q‑end
SocialDec 29, 2025

Marketing Backs Sales Grind; Together We Close Q‑end

To all my sales, revenue, and customer success friends out there with a quarter ending this week... While deals are closing and forecasts sweat, And someone just asked, “Is this deal done yet?” You’re living in CRM, calls stacked all...

By Kyle Lacy
The New Martech Moat: Ecosystem Depth Over Product Differentiation
NewsDec 29, 2025

The New Martech Moat: Ecosystem Depth Over Product Differentiation

The martech sector is moving away from product‑centric differentiation toward deep, integrated ecosystems. Core features such as AI, analytics, and automation have become baseline, making them easy to copy via open‑source models and low‑code tools. Vendors now compete on API...

By MarTech Series
Pick Yourself: Turn Layoffs Into Your Own Business
SocialDec 29, 2025

Pick Yourself: Turn Layoffs Into Your Own Business

Two friends of mine got laid off the same week. Same industry. Same severance. Same economy. One spent six months applying to jobs. Waiting. Hoping. Refreshing his inbox. The other started posting on LinkedIn the next day. Building in public....

By Justin Welsh
Non‑technical Users Can Harness Claude Code for Rapid Insights
SocialDec 29, 2025

Non‑technical Users Can Harness Claude Code for Rapid Insights

As a non-technical person, I set up Cursor + Claude Code + MCPs and query the business insights I need to make decisions faster. With all the recent Claude Code and Opus 4.5 uptick in the last 48 hours, I can’t...

By Eric Siu
Treat Your Roadmap as a Hypothesis, Ship to Validate
SocialDec 29, 2025

Treat Your Roadmap as a Hypothesis, Ship to Validate

A product roadmap is a hypothesis about user behavior. Shipping is how you interrogate it.

By Hiten Shah
Founder-Led Sales Succeed when Commitment Outlasts Quick Fixes
SocialDec 29, 2025

Founder-Led Sales Succeed when Commitment Outlasts Quick Fixes

Founder-led sales works when the founder sounds like someone who will still be there when the easy answers stop working.

By Hiten Shah
Key Branded Search Metrics Every B2B Marketer Should Track
SocialDec 29, 2025

Key Branded Search Metrics Every B2B Marketer Should Track

Branded Search Metrics to Start Monitoring - B2B Marketing Blog | Webbiquity - https://t.co/gL10Lm51OV via @seosmarty

By Tom Pick
WordPress Emerges AI‑ready as SEO Faces GEO, Patents
SocialDec 29, 2025

WordPress Emerges AI‑ready as SEO Faces GEO, Patents

SEO woke up to GEO and Google patents. WordPress began the year with uncertainty and ended it well placed to benefit from AI. https://t.co/RA9I0pTpjb via @martinibuster, @sejournal

By Tom Pick
Storytelling Differentiates Brands in the Age of AI
SocialDec 29, 2025

Storytelling Differentiates Brands in the Age of AI

As AI makes execution easier, differentiation matters more. That’s why storytelling keeps showing up in leadership conversations. 👉 Tools create output whilst Stories create meaning. At its core, marketing is still about standing out. https://t.co/V2O2vSppuX

By Eric Siu
AI Cuts Costs, but Human Content Still Outperforms
SocialDec 29, 2025

AI Cuts Costs, but Human Content Still Outperforms

AI has made content creation easier and cheaper. But on average, we aren't seeing AI-generated content achieve the engagement that human-generated content does. And it's not just us who's seeing this... which is why most companies are increasing or maintaining their content...

By Neil Patel
AI Tool Boosts Objectivity, Clarifies Decision-Making
SocialDec 29, 2025

AI Tool Boosts Objectivity, Clarifies Decision-Making

My favorite AI tool this year isn’t about efficiency. It’s about objectivity. Having an impartial reference removes emotion from feedback and decision-making. 👉 You can revisit context, align faster, and move forward with more clarity. That kind of leverage is hard to replace.

By Eric Siu
Creators Now Outrank Brands as Trusted Purchase Influencers
SocialDec 28, 2025

Creators Now Outrank Brands as Trusted Purchase Influencers

People don’t trust brands the way they used to. They trust people. Creators have become the new authority because audiences feel like they actually know them. They’ve watched them for months, sometimes years, and that trust carries weight. So when a...

By Neil Patel
13 Years of Daily Posts Built AI Knowledge Engine
SocialDec 28, 2025

13 Years of Daily Posts Built AI Knowledge Engine

👉August 22, 2012 to December 28, 2025 = 4,877 days 📖 I’ve written a SaaStr post every single day since August 22, 2012 That’s ~3.5 million words — more than 2x the entire Harry Potter series. Roughly 30+ full books. More than...

By Jason Lemkin
Proper Account Structure Still Drives Growth and Profitability
SocialDec 28, 2025

Proper Account Structure Still Drives Growth and Profitability

Account structure in the ad account is still crucially important. Media buying has been simplified but overall still varies from brand to brand. We run our CPG clients drastically different than our high AOV jewelry brands. Is it most important? No. Can it still...

By Kody Nordquist
Databricks Mastered the AI Wave—Founders Must Follow
SocialDec 28, 2025

Databricks Mastered the AI Wave—Founders Must Follow

"Databricks rode the 'AI Wave' better than anyone else in B2B. They were successful pre-AI, but man, JFC since then. And that's every founder's job. To ride the AI Wave." with @HarryStebbings @rodriscoll + me https://t.co/8DQ8PcZpux

By Jason Lemkin
Scaling Founders Excel at Editing, Not Just Creating
SocialDec 28, 2025

Scaling Founders Excel at Editing, Not Just Creating

Founders who scale well are better editors than creators.

By Hiten Shah