Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
SaaStr 844: The Top 5 Issues Managing Multiple AI Agents in Production with SaaStr's CEO and Chief AI Officer
In this episode, SaaStr’s CEO and Chief AI Officer discuss the practical challenges of running dozens of AI agents in production, outlining their top five pain points: the cognitive load of context switching across heterogeneous agents, the disruptive "blackout" period each time a new agent is added, the emerging crisis of AI agent succession planning, agents acting as truth‑tellers (and sometimes roasters), and hidden compliance, security, and maintenance complexities. They illustrate these issues with real‑world examples from their own stack, emphasizing the lack of a unified "chief agent" or orchestration layer and the need for daily one‑on‑one check‑ins with each agent. Their perspective blends executive leadership with hands‑on technical experience, highlighting both strategic and operational dimensions of AI‑first organizations.
Stop Chasing Unicorn Prospects; Target Experienced B2B Buyers
When we apply a performance marketing mindset to the top of the funnel, we can end up putting a lot of effort and expense into building an audience that often isn't big enough, and sometimes isn't even real. In B2B...
Seeking First Marketing Hire to Build AI Demand Engine
Most companies hiring a "Head of Marketing" are looking for someone to run a system. My friends Randy Stocklin and Santiago Jaramillo are looking for something a little different. They are looking for the first marketing hire for Pragmatico ,...
CrowdStrike ‘Turbo Charging’ Security Platform Growth With Falcon Flex: CEO George Kurtz
CrowdStrike’s Falcon Flex subscription model propelled its ARR related to Flex deals 120% year‑over‑year to $1.69 billion, contributing to a total ARR of $5.25 billion for fiscal 2026. The company’s managed‑service‑provider (MSSP) channel surged past $1.3 billion, up from under $100 million three years earlier....
Teach AI to Think Like You: Build Your Knowledge Base
MarketingProfs AI Friday Forum is coming fast. It's next week, and I'm going to explore an idea: can you train AI to "think" like you? If so, how? Here are the details. Come and join us. Let's have FUN together....
Action Over Intelligence: Create, Test, Choose the Best
Smart people wait for opportunities, while "lucky" people create 50 opportunities, launch them, analyze, and then pick the best 1-2. Intelligence is overrated. Volume and action win.
Red Violet Inc (RDVT) Q4 2025 Earnings Call Transcript
Red Violet reported Q2 2025 revenue of $21.8 million, a 14% year‑over‑year increase and 21% organic growth after excluding a prior‑year one‑time transaction. The company posted a record adjusted gross margin of 84% and free cash flow of $4.8 million, up 47%...
Use Data Experiments, Not Intuition, for Real Innovation
RT @VisionEdgeMktg 🧪 Stop relying on intuition. Start running business experiments. A/B test your ideas. Collect real data. Make smarter bets. That's how innovation actually works. https://t.co/ZKvfIAn54l #DataDriven #Innovation #BusinessStrategy
AI Marketing Toolkit Grows: New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added recently include @flowith, Scribe V2 Realtime by @ElevenLabsDevs, Cellect AI, @humanic_ai, @vyrill, @HiclipAI, @recraftai, Pomelli by @GoogleLabs, and @Nimble.
VC: 116 Quarters on Quota: The Sales Metrics That Actually Matter
In this GTM Now episode, operating partner Bill Bench—who spent 29 years as a CRO—discusses the shift from quota‑driven sales leadership to venture‑backed operating roles, emphasizing the need for precise, outcome‑focused metrics. He introduces his "Mojo" metric, a daily net‑pipeline...
Write for Real Customers, Not Giant Corporate Fantasies
Your next sale won't be a 1000-seat order from Google. But is your homepage written as if this is the target? Formal, obtuse, corporate-speak, pretending to be a mature, stable company. You’re alienating your actual best customers. https://t.co/2jsBd6Z3Ap
Repeat Your Message: Fear of Redundancy Keeps You Poor
Being afraid of sounding like a broken record… keeps you broke By the time you're sick of repeating your message, your audience is juuuust starting to hear it Say it again
GrowthRise Mastermind Recap Mar 3, 2026
The GrowthRise Mastermind call highlighted three core growth levers for B2B firms: optimizing outbound email cadence, leveraging Meta’s ad platform over LinkedIn, and tightening pixel event tracking. Email sequences spaced every three to four days lifted open rates to 21%...
Agentforce Customers Are Doubling Down: 60% of Q4 Bookings Came From Expansions
Agentforce’s Q4 FY26 results reveal that more than 60% of bookings for Agentforce and Data 360 came from existing customers expanding their contracts. This expansion outpaced new‑logo deals, suggesting that early adopters are moving past pilot phases into sustained usage. Despite...
Calibration Scores Gradually Grant AI Autonomy
Calibration Loops allow your Claws/agents to become fully autonomous. If your Claws needs your permission all the time, you're the bottleneck. But you also can't let it yolo in the beginning when it's lacking so much context. So you have to train it...
Figma’s Silent Change Signals Fight for Design Infrastructure Control
In February 2026, Figma released version 126.1.2. One line in the changelog caught nobody's attention. It should have. The update stripped --remote-debugging-port on startup, with no announcement and no deprecation warning. Just gone. Overnight, developers who'd spent months building automation...
Win Rate Vs. Close Rate: What’s the Difference & Why It Matters
The article clarifies the distinction between close rate—deals closed versus total leads—and win rate—deals won versus qualified opportunities. It highlights the common “denominator debate” that hampers consistent measurement across RevOps teams. Benchmark data from RAIN Group show elite sellers hitting...
TapClicks Expands Unified Marketing Intelligence with AudioGO and Instacart Instant-On Connectors
TapClicks announced two new Instant‑On connectors—AudioGO for streaming audio and Instacart Ads for retail media—expanding its AI‑powered Smart Marketing Cloud. The additions let agencies and brands pull audio and grocery‑shopping campaign data into a single platform for unified reporting and...
Dstillery, Keynes, and The Trade Desk Partner to Advance Agentic Advertising
Dstillery unveiled its DS-1 agentic advertising platform, partnering with CTV technology firm Keynes and major DSP The Trade Desk. The platform connects directly to Keynes’ Slack workspace via the Model Context Protocol, compressing audience discovery and custom modeling from days...
Value Decline, Not Churn Rate, Drives Revenue Loss
Your customers are churning. But not for the reason you think. Most founders look at monthly churn, see 3-4%, and think "we're fine." But then they pull up their net revenue retention at 12 months and it's sitting at 70%....
Sign Customiser Tops $75M as Sign Shops Ditch Spreadsheet Quotes for Online Ordering with AI Quote Automation
Sign Customiser, an Adelaide‑based quoting platform, has processed more than $75 million in merchant sales across 100 countries over the past four years. The solution replaces spreadsheet‑based pricing with an embeddable AI‑driven customiser widget that lets customers design, price, and pay...
Stop Mass Emails: Offer Relentlessly, Share Your Solution
You haven’t run out of people to reach out to. You’ve run out of offers. You sent one message to each person once. That’s not outreach. That’s a mass email, sent the long, hard, stupid way. Here’s what I’ve noticed about the...
DataDome Launches Enhanced Partner Program Built for Depth
DataDome unveiled an enhanced Partner Program that unites resellers, technology alliances, and cloud partners to deliver comprehensive bot‑mitigation solutions. The program introduces three reseller tiers—Authorized, Growth, and Strategic—each with specific margins, enablement milestones, and co‑selling benefits, plus a new partner...
RecordPoint Expands AI Governance Capabilities with New MCP Server Integration
RecordPoint has launched its Model Context Protocol (MCP) Server, a standardized gateway that lets any AI agent securely access governed enterprise data. The server provides permissioned, auditable access to sources such as SharePoint, Google Drive, and file shares without custom...
Coforge Advances Data Cosmos, a Next-Gen AI-Enabled, Cloud-Native Data and Analytics Platform Designed to Accelerate Enterprise Transformation
Coforge has launched Data Cosmos, an AI‑enabled, cloud‑native data engineering and analytics platform designed to unify fragmented enterprise data. The solution is organized into five portfolios—Supernova, Nebula, Hypernova, Pulsar, and Quasar—that address modernization, governance, DataOps, and GenAI adoption across the...
Teramind Launches the First AI Governance Platform for the Agentic Enterprise
Teramind unveiled AI Governance, the first platform that extends enterprise‑grade oversight to every AI tool and autonomous agent used by employees, from ChatGPT to shadow AI. Internal research shows over 80% of workers use unsanctioned AI, with 49% hiding this...
Brick Marketing Develops System for Balancing SEO, AI Search, and Content Marketing
Brick Marketing unveiled a structured system that unites traditional SEO, Generative Engine Optimization (GEO) for AI‑driven search, content marketing, and coordinated social media promotion. The framework aims to keep brands visible in classic search while also positioning them within AI‑generated...
Target Emotionally Ready Prospects, Not Senior Titles
I was in a coaching workshop with an SDR team selling into enterprise accounts last week and a rep asked which prospect to message first. It's a massive account.. probably 20 people we can reach out to at min. The obvious choice...
Leadership Swaps Hide Costly 18‑24‑month GTM Inefficiency
The hidden 18–24 month cost most companies never calculate There’s a familiar moment in many companies when growth stalls. Pipeline slows. Forecasts wobble. Pressure rises. And eventually, the conversation turns to people. “Maybe we need a different marketing leader.” “Sales...
3 Best Email Databases For Prospecting In Europe
European B2B email database providers built for North America often deliver patchy coverage, high bounce rates, and limited GDPR safeguards for EMEA markets. This guide highlights three providers that place Europe at the core of their data strategy: Cognism, Dealfront,...
Expandi Limited Acquires Kompass to Create Leading European B2B Data, Media and AI-Powered Marketing Platform
Expandi Limited announced the acquisition of 100% of Kompass, creating Europe’s largest independent B2B data, technology, media and services platform. The combined group now employs over 250 staff across eight countries and offers a database of more than 70 million companies,...
DMWF Spotlight: How Ecommerce Marketers Gain a Competitive Advantage – without More Complexity
E‑commerce marketers are confronting rising acquisition costs and a fragmented, multi‑device buyer journey that traditional search and social channels no longer dominate. Autonomous AI platforms now analyze live intent signals across the open internet, allowing brands to reach high‑intent shoppers...
DMWF Spotlight: Stop Personalising More. Start Thinking Better.
The article argues that CRM success isn’t driven by more personalization or automation, but by better judgment and restraint. Companies often assume that increasing messages boosts engagement, yet customers feel overwhelmed and ignore the noise. Atombit advises focusing on what...
From Masks to Monetization: 5G’s Enterprise Evolution
There’s something powerful about looking back at moments that quietly shaped where we are today. Throwback to #MWC22 in Barcelona, when the world was just emerging from lockdowns. Masks were still mandatory, even during interviews, and yet the conversations were anything...
AI SEO Bot Turns Slack Into Full‑Time Optimizer
I have an OpenClaw SEO agent that sits in my team Slack for helping us with our internal SEO. It's connected to GSC, GA4, and our content creation product, ClickFlow + our CMS WordPress. When you insert a bot armed with...
Box Inc (BOX) Q4 2026 Earnings Call Transcript
Box Inc. reported Q1 FY2026 revenue of $276 million, up 4% year‑over‑year, and billings surged 27% to $242 million, driven largely by pricing increases and rapid adoption of its AI‑focused Enterprise Advanced suite. Remaining Performance Obligations climbed 21% to $1.5 billion, while net...
Hidden Data Insights Unlock Competitive Advantage
RT @VisionEdgeMktg 🔍 The non-obvious insights in your data? That's where competitive advantage lives. Look deeper. https://t.co/P1IGkxkQVc #DataDriven #Analytics #CompetitiveIntelligence
Leverage Ads to Scale Your Meta Success
Every time I read something like this. I just think. That's great.... and massive congrats to you, but what could you have done if you ran ads. Take what's working and apply it to Meta.
EVgo Inc (EVGO) Q4 2025 Earnings Call Transcript
EVGO reported a fourth‑quarter 2025 revenue of $678 million and GAAP net income of $32 million, with adjusted EBITDA reaching $126 million. The company secured a record $520 million in new or expanded contracts, including five ICE‑dedicated facilities that add roughly $400 million of annualized...
Low‑cost Sales Hubs Fuel Egnyte’s $300M Success
Egnyte's first marketing spend: $6,000 on SEM. "I was like, holy s***, that's a lot of money." Now they spend millions per quarter. Same playbook. But the real edge? Inside sales offices in Spokane, Raleigh, Salt Lake City. Not SF. $300M+ revenue. $137.5M raised....
Tactics ≠ Strategy: Learn the Key Distinction
A tactic list isn't a strategy. Here's the difference and how to fix it. https://t.co/Uwoumcge5e via @Kevin_Indig, @sejournal
Cable One’s MBI Deal to Bolster Its Business Services Capabilities
Cable One will acquire Mega Broadband Investments (MBI) to broaden its rural fiber footprint and diversify its business‑services portfolio. The deal adds roughly 210,000 residential and business customers and expands the company’s network to about 675,000 passings across 24 states....
Link Content Directly to Revenue to Prove Value
How to tie Content to Revenue and prove content marketing value [RevCO F... https://t.co/DrLnhaoEwf via @YouTube
2026 Growth Hinges on Alignment Over Optimism
Growth in 2026 Will Depend Less on Optimism and More on Alignment [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/GgaDpWstRs New research from @OuterBox .
Scale Winning Ads to Transform Your Brand
Finding winning ads that can scale and change a brands entire trajectory 🫡
Build Target Lists in 5 Minutes with Claude & ZoomInfo
Most “AI for sales” demos stop at generic copy. This one doesn’t. You can use Claude inside Slack + ZoomInfo data to build a target list and prep an account in under 5 minutes. EVERY @ZoomInfo customer already has access. I’ll show the exact...
GTM Engineers: The $500K Solution Replacing SDR Teams
Patrick Spychalski has generated over $100m in pipeline using Clay . Then he sold his Clay agency for a life-changing amount. Tomorrow he's giving away the exact GTM systems being used by the hottest names in tech: Most B2B sales...
Embrace AEO Now for Upstream Growth Advantage
Twenty years ago, I chose the channel I could measure over the one that could compound. Paid search felt clean. SEO felt messy. Looking back, avoiding SEO early was one of my biggest growth regrets. Today feels similar. AEO is...
Meta Forces One‑click Upsell for New Campaign Budgets
Meta is really pushing these one-click upsells. Launching a brand new campaign and Meta says it needs more budget. https://t.co/qnK7Xxz5sa
Turn Competitors Into Teachers to Sharpen Strategy
RT @VisionEdgeMktg 🎲 Your competitors are your best teachers. Learn from their moves, improve your strategy. https://t.co/18U3uzzFhM #CompetitiveIntelligence #StrategicPlanning #MarketAnalysis