Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
When Heavy Products Make Global Sense
Freight‑right founder Robert Khachatryan argues that heavy, high‑margin products—like commercial fitness equipment or laser welders—can thrive in cross‑border ecommerce despite shipping complexities. By examining visitor geography and freight quotes, merchants can identify overseas demand that justifies freight, duties, and taxes. The model works only when product price offsets shipping costs, and compliance with destination regulations is ensured. Leveraging freight‑forwarding platforms and a solid return strategy can turn bulky items into a meaningful growth channel.
Flex Ads with Top Assets Drive $50K Daily Spend
PSA - Flex ads with your top performing static and videos + Max value optimization are absolutely ripping right now. Take your top 5 static and video each week/month. Throw em into a flex ad and let it rip 🚀 Seeing it...
Structure Beats Style: Algorithms Prioritize Skimmable Content
Most people think great content is enough to win on social. In 2026, that’s only half the equation. Algorithms don’t “feel” creativity — they understand structure. They skim your videos the same way humans skim a webpage. Headlines. Clear sections....
From Ink to Video: LORii Launches The First Major Leap in Recommendations Since the Typewriter
LORii has launched VidR, a feature that lets educators attach video or audio recordings to traditional recommendation letters. The multimedia content is accessed via QR codes or secure links, with identity verification protecting privacy. VidR aims to capture non‑verbal cues—tone,...
Belfast Digital Expert Warns Organic Search Traffic Fragmenting Across AI Platforms
ProfileTree founder Ciaran Connolly warns that organic search traffic in the UK and Ireland is fragmenting across AI‑driven platforms such as ChatGPT, Perplexity and Google’s AI Overviews. Research suggests up to 25 % of traditional Google traffic could shift to these...
KNOREX Provides Year-End Business Update Highlighting Record Ad Spend in Q4 and Accelerating Commercial Momentum
KNOREX Ltd. reported a year‑end update highlighting record fourth‑quarter ad spend processed through its AI‑driven XPO platform, the strongest in company history. After completing its NYSE American IPO, the firm increased investment in sales, marketing and go‑to‑market initiatives, generating a...
499: The Event ROI Reality Check
The episode explores how B2B marketers can make events a strategic, ROI‑driven investment by selecting the right mix, designing memorable experiences, and aligning sales and marketing. Charles Groome explains a three‑bucket framework and the value of smaller listening events, Jamie...
True Luxury Is Time, Health, and Peace, Not Wealth
What if you hit your income goal this year? And still feel empty... That's how I felt on Jan. 1st, 2022. Still stressed. Still exhausted. Still missing my life. So I decided to redefine luxury: - Good sleep. - Time...
Setbacks Shape Founders by Their Meaning, Not Reality
Most first-time founders believe the hardest part is the situation they’re in. A missed deadline. An investor who passed. A launch that didn’t move numbers. A hire that didn’t work out. In the early days, progress gets interrupted in small, unglamorous ways...
How To Overcome Survey Fatigue: Latest Research and Proven Tips for 2026
Survey fatigue is eroding the reliability of customer feedback as marketers flood respondents with frequent, lengthy surveys. Recent data shows response rates have fallen 15‑30% in the past five years, with surveys longer than 10‑15 minutes driving up to 40%...
Email Marketing Still Delivers Strong ROI, Budgets Grow
Email marketing isn't dead. Sure, people don't talk much about it these days. And there isn't a ton of innovation happening with email. But based on this data, companies must be generating a nice ROI to maintain and increase their email marketing budget....
Your Offer Is the #1 Business Growth Lever
The biggest lever you have to improve your business as a whole is your offer. What value are you providing potential customers to get you their time, dollars, experience. Improve your offer and the rest of your funnel will fundamentally change.
It’s Time To Write Your First Business Book
The business book market remains robust, with U.S. publishing revenue reaching $32.5 billion in 2024 and print titles still accounting for the bulk of sales. Audiobooks are the fastest‑growing format, expanding 22.2 percent to $2.4 billion last year, adding a new consumption channel...
Stop Predicting, Start Acting: Build, Write, Think Publicly
I keep seeing people try to predict their way out of uncertainty. That instinct is understandable. It’s also misplaced. What landed for me here is the shift away from prediction theater toward agency, intuition, and learning through action. When speed is...
AI-Powered Restaurant SaaS Hits 3x YoY Growth
Nothing like epic investor updates on 1/1/26. First up is @owner: 👩🍳 One of the best companies I've ever invested in is @owner — AI for restaurants. A great example of AI Vertical B2B. They dramatically accelerated in 2025: • Growing almost...
How To Avoid A Website Redesign Failure
Website redesigns often fail because teams treat them as pure visual projects rather than integrated performance, acquisition, and lead‑generation systems. The article highlights that misaligned design priorities, neglected performance budgets, and incomplete SEO or analytics migrations can silently erode traffic,...
Early Adoption Beats Watching: AI Advances Faster Than Expected
The pace of AI progress is easy to underestimate. Models are now outperforming experts across a wide range of knowledge tasks from analysis to application. What’s striking is how quickly this happened. Just a few years ago, this wasn’t even in the...
True Success: 15‑20 Years Building Iconic Ventures
Serial entrepeneur is good Even better is putting in the 15-20 years it likely takes to build something iconic that lasts
MVP App Development Company: Turning Ideas Into Market-Ready Digital Products
The article explains how MVP app development companies transform early ideas into market‑ready digital products by focusing on core functionality, rapid iteration, and user feedback. It outlines the step‑by‑step MVP process—from idea validation and feature prioritization to design, development, testing,...
Leverage the Fresh Start Effect for Immediate Success
Happy 2026! Today is a great day to harness what behavioral scientists call The Fresh Start Effect. “The fresh start effect works because it aligns with human psychology. This is about working with, rather than against, our basic tendencies. We...
AI Agents Swap, Not Eliminate, Management Workload
Here's something almost nobody tells you when you deploy your first AI agent: you're not eliminating management overhead. You're trading one type of work for another. It's different work. But it requires about as much time for oversight, review, and...
TruePath Vision Expands AI Platform with Weapon Detection to Enhance Safety in Hotels, Schools, and Public Venues
TruePath Vision has launched a weapon‑detection capability on its AI computer‑vision platform, extending real‑time threat awareness to hotels, schools and other public venues. The solution identifies firearms, knives and suspicious behaviors using existing IP‑based cameras, eliminating the need for costly...
Control Your Dials, Forecast Growth, Shape Results
Start forecasting your growth based on inputs. • Emails sent • Ad tests deployed • Creatives produced • Campaigns launched • Spend velocity by channel Those are the dials you control. You can’t force results, but you can shape what leads to them.
Your Personal Brand Fuels Business Success
It’s officially 2026. Do I need to keep shouting this message and waving this sign around? Or are you finally convinced that building your personal brand will help build your business? (Please say you get it. My arms are getting tired.) https://t.co/XWnLFjtb6G
Best Companies for SaaS Platform Modernization
SaaS platform modernization replaces legacy monoliths with cloud‑native, distributed architectures, enabling scalability, reliability, and new feature delivery. The blog identifies ten firms—Codebridge, Zartis, Binary Studio, Altoros, Futurice, DeepInspire, Dev.Pro, Xebia, Brights, and Equal Experts—selected for proven enterprise‑scale modernization experience and...
Rising Ad Costs Force Companies to Prioritize UX and CRO
UX and CRO aren't a sexy topic. Most companies underinvest in these areas, even though they deliver massive ROI. With ad costs continually rising, companies are spending more on CRO in 2026. They have no choice... you have no choice. https://t.co/nz7KCfDB86
AI SDR Secures $100K Deal on New Year's Eve
Our AI SDR booked a $100k+ deal on New Year's Eve It's truly becoming a different world And it's only just begun in GTM
From Agency Sale to Multi‑7‑Figure Growth: 2025 Wins
My 2025 Wrapped: - Sold my first agency - Bought my mom an apartment - Officially launched Nord Media (April) - Moved to Austin - Trimmed service offering from 8 —> 2 - Hit multi 7 figure run rate by September - Grew newsletter to 120,000 Subscribers -...
Intentional Momentum Over Hustle Drives Sustainable Impact
As I reflect on this past year, one theme keeps coming up in my work, my conversations, and my personal life: Momentum with intention Not hustle for the sake of motion. But intentional with a specific outcome in mind. At...
Learn Poker's Thinking, Then Business's Compounding Power
Poker teaches you how to think. Business teaches you how to compound. Poker is a great vehicle for learning the ups and downs of business. However, it's a tough game to completely rely on if you want to have outsized returns in...
AI-Native B2B Firms Command Premium, Others Face Discount
Navan IPO’d in October and hit $800m ARR growing 29%. And it still is trading at 5x ARR. If you aren’t truly AI Native, the world doesn’t love you today in B2B. Even with those numbers....
Craft Defensible Premises, Not Generic Taglines
Here's an approach to messaging I hear from lots of people in the business of selling their expertise: “It's X-made-simple” “We're your one-stop-shop” “We offer Premium Y” “We empower your Z at scale” These are well-intentioned enough. We want to...
AI Delivers Real ROI When Integrated Into Core Operations
AI use should go beyond content creation or automating fake outreach. It needs to tie to real business activity to demonstrate ROI. A few months ago, I listed out most of the ways that I use AI in real business...
Solve Customer Problems First; Worry About Inference Later
I agree, and I give this advice to my team regularly: Focus first on solving the customer problem and creating value *first* (don't fret the inference cost -- yet). By the time you have something deployed at scale where inference starts to...
Reach Buyers Before They Search with Google Demand Gen
Google just quietly changed how brands find buyers who are ready to convert. Demand Gen is built for the moment before someone searches. It reaches people who are already in consideration mode, even if they’ve never heard of your brand...
Rising B2B and B2C Budgets Signal Economic Turnaround
With both B2B and B2C, marketing budgets are on the rise. It could be a sign that things are starting to turn around economically, because marketing tends to be the first thing cut in a bad market and also the first...
Simplify Your Stack to Unlock Growth Breakthrough
If your brand is plateauing, it’s probably because of complexity. You’ve got: • 3 offers • 19 tools • 7 campaigns • A team that’s unclear what success even looks like Growth slows down when the machine gets bloated. Cut what’s not moving the needle. Simplify your...
Identify Your Fastest Repeat SKU to Drive Retention
Most brands have a repeat purchase trigger problem. Fix it like this: • What SKU leads to the fastest second order? • Which customers reorder without a discount? • What’s the natural product path from entry to upgrade? Retention is about momentum. Find the trigger, build...
Test Multiple Bid Strategies for Better Meta Performance
Want your Meta performance to do better? Give meta what it’s looking for.z Launch more UNIQUE ads at scale. Test bid strategies: - Lowest Cost - Max Value - Bid Caps Etc… They all go after different audience segments and all have beneficial use cases. Test them all and...
Stop Seeking Permission, Build Your Own Path
At 38, I asked everyone if I should quit my job and start a business. My friends said no. My coworkers said no. Everyone with an opinion said no. I did it anyway. Here's what I learned: The people around...
Grind Daily in AI or Become a Liability
There are two types of people in AI right now: the ones grinding daily, and the ones about to be passed permanently. AI is a live game. Every day you either level up or fall behind. The top players grind daily. They...
2026 H2 Set for Massive IPO Wave: SpaceX, Databricks, More
"2026 will be a year of MASSIVE IPOs in back half of the year: SpaceX first, Cavna, Databricks, and Anthropic. And that's just a start." with @HarryStebbings @rodriscoll + me https://t.co/DiFPYJGaET
Prioritize Learning Over Being Right to Empower Teams
The most important thing a founder can give a team is confidence that learning is valued more than being right. That single belief changes how people act when no one is guiding them.
Function Health Generates 25‑35% of Quest Diagnostics Traffic
Function Health is crushing it. So Quest Diagnostics is estimated to do $11B in revenue in 2025, and if you use @function for blood draws, you go there. Today I was asking one of the phlebotomists how many of his patients are...
Consistent SEO Needs Strategic Framework and Tactical Cadence
Successful SEO requires a balance of strategy and tactical implementation with consistency. A framework with a cadence for what is important helps prioritize focus. https://t.co/uHHy022gQa via @coreydmorris, @sejournal
Choose only Fully Committed Cofounders, No Half‑measures
Don't pick a cofounder that - has something better to do - wants to see how it goes - has a clear backup plan - sees it as risky - argues over who should be CEO - doesn't 100% believe You'll see
Five Proven Paths to $100K Annual Income
Five, $100K/year income streams you can build in 2026: - 215 subscription customers at $39/mo - 40 students/quarter at $625 each - 10 sales/day at $27 each - 10 hrs/week at $195/hr - 2 sales/day at $135 All difficult, but all doable.
AI Threatens 10 Jobs, Spares Another 10
New research shows the 10 jobs most at risk of being replaced by #AI—and 10 jobs that are safe https://t.co/6HOfgsfHXm via @FastCompany
Prioritize Direct-Response Over Brand Until $10M
Ignore everything “brand awareness” until you hit $10M Focus on everything direct-response. If you can't track it, don't do it.
AI Search Demands B2B Brands Be Findable and Buyable
The way today’s B2B buyers discover, evaluate, and trust brands is changing faster than at any point since the rise of search. And when it comes to the rising importance of AI, the pressure to "figure it out" is on....