Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
B2BMX 2026 Keynote: Elfried Samba Looks to Bring the Sexy Back to B2B Marketing
At B2BMX 2026, Elfried Samba urged marketers to treat B2B as a sexy, emotionally‑driven space rather than a purely technical one. He highlighted that human connection and community‑first strategies are the strongest growth levers, citing his agency Butterfly Effect’s work with brands like Netflix and LinkedIn. Samba introduced a three‑point framework—world building, defining a villain, and elevating heroes—to make campaigns memorable. He also outlined four 2026 growth avenues: personal branding, creator partnerships, podcast‑video hybrids, and IRL experiences.
Churn Reveals Trust Gaps—Identify and Repair Them
Churn is about trust. A lack of trust, more specifically. If a customer fails to continue, it means they lack trust in you, in themselves and/or the future. Figure out where the trust break specifically lies, that's how you save...
Marketing, Not Sales, Should Spot Emerging Competitive Threats Early
Waiting for a competitor to start winning deals is far too late a moment to be taking them seriously, because sales data is a lagging indicator. Yet this is how it works in a lot of B2B organizations, and it's...
Kochava Expands Certified Partners Programme
Kochava has broadened its Certified Partners Programme, adding LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev and AppNext to the roster that already includes Meta, Google Ads, Snapchat, TikTok, Liftoff and YouAppi. The programme, launched in December 2025, certifies partners...
Chapman Freeborn Signs up R-BAG Group
Chapman Freeborn has appointed R‑BAG Group as its General Sales Agent for cargo charter services across Eastern Europe, effective March 1, excluding Poland where it retains a dedicated team. The partnership is designed to deepen market penetration and improve customer support...
With New 'VIA' Strategy, General Dynamics IT Evolves How It Will Pursue Growth
General Dynamics Information Technology (GDIT) has booked $18.3 billion in new contracts since its 2023 technology‑investment rollout and is now launching the VIA (Vision, Innovation, Acceleration) strategy. The new approach builds on a $1.2 billion capital infusion to expand advanced‑manufacturing and digital...
Serval's Path to Product-Market Fit — Win Enterprise Buyers by Treating Them Like Consumers
Serval, an AI‑powered IT automation platform founded by former Verkada product leader Jake Stauch, hit a $1 billion valuation within two years of its April 2024 launch. By reframing discovery to ask IT leaders what work they would offload, the team uncovered...
Turning Competing Revenue Team Truths Into Market Insight
The article explains how sales, marketing, and customer success each see only a slice of the market, creating competing truths that hinder growth. It argues that these differences are not failures but incomplete insights, and that a unified GTM operating...
The Future Of B2B GTM Isn’t Human Versus AI
B2B leaders are confronting an alignment challenge rather than a pure AI adoption hurdle. While 88 % of firms intend to deploy AI agents, legacy point‑solution tools have delivered only fleeting productivity gains. The article urges a shift toward a hybrid...
Stop Chasing Trends; Master Fundamentals and Personalization
I got tired of chasing every new marketing trend. It’s brutal how many B2B Marketers and Founders burn out trying to keep up with whatever new tactic LinkedIn and Twitter are pushing this week, only to find their pipeline emptier...
Global Trade at Your Fingertips: How Ecer.com Is Powering the Mobile Revolution in B2B
Ecer.com is spearheading the mobile B2B revolution by consolidating messaging, AI‑driven translation, and transaction tools into a single smartphone app. The platform enables real‑time negotiations, illustrated by a Spanish buyer finalising a deal with a Chinese supplier in under 24...
BBC Studios Set to Partner with Bauer Media Audio in First of Its Kind Commercial Deal in Seven European Markets
BBC Studios has teamed with Bauer Media Audio to become the exclusive third‑party seller of its podcast advertising in seven European markets – Sweden, Norway, Denmark, Finland, Poland, Slovakia and Portugal. The deal, executed through Bauer’s audioXi digital audio marketplace,...
Obsession with Context Beats Product Fixation for PLG Success
Christian (Chris) Bach (co-founder of Netlify , $2B+ valuation) joined me on the podcast and broke down something I wish more founders did early: To become the obvious choice in your space, stop obsessing over your solution. Instead, start obsessing...
Clients Choose Empathy Over Credentials: Your POV Sells
Buyers don’t hire the most qualified expert. They hire the one who makes them feel understood and makes them think. Your POV is your pitch.
Tickblaze Announces CME Futures Market Data Distribution Partnership
Tickblaze announced a partnership to embed CME Group futures market data into its trading platform, delivering both Level 1 top‑of‑book pricing and Level 2 depth‑of‑market information. The integration supplies real‑time, exchange‑sourced data directly to traders while Tickblaze manages entitlement, reporting and compliance...
Epiroc Announces Ground Support Partnership with DYWIDAG Australia
Epiroc has formed a strategic partnership with DYWIDAG Australia to distribute its ground support solutions throughout Oceania and Indonesia. The agreement makes DYWIDAG the official regional distributor, providing technical support and maintaining local inventory. This is Epiroc’s first ground‑support partnership...
AAHAR 2026 – 40th Edition: Strengthening India’s Role in the Global Food Economy Through a Structured B2B Platform
The 40th edition of AAHAR, India’s premier B2B food‑and‑hospitality exhibition, showcases the country’s expanding role in the global food economy. With India accounting for roughly a quarter of global milk, spice and rice output, the event links producers, processors and...
A Guide to Advanced B2B Positioning
In this episode of Lenny's Reads, positioning expert April Dunford walks listeners through advanced B2B positioning, expanding on her five‑component framework (alternatives, capabilities, value, best‑fit accounts, category) and tackling four common roadblocks: disagreement on competitive alternatives, product pessimism, vague differentiated value,...
The 90% Renewal Story Behind Cisco Enterprise Agreements
Cisco’s Enterprise Agreement 3.0 is achieving a 90% renewal rate across Sub‑Saharan Africa, signalling strong customer confidence. The model consolidates multiple contracts into a single, predictable spend plan, simplifying licensing and budgeting. Partners like Westcon‑Comstor turn complex renewal data into...
Priority Technology Holdings Inc (PRTH) Q4 2025 Earnings Call Transcript
Priority Technology Holdings reported broad‑based same‑store sales weakness in its merchant solutions segment, with restaurants, construction and wholesale trade hit hardest. A $2 million year‑over‑year revenue headwind stemmed from residual‑purchase runoff and lower end‑market revenue, improving from a $4.5 million drag earlier...
DemandScience’s Content-IQ Increases AI Visibility for B2B Brands
DemandScience has launched Content‑IQ, a proprietary platform that unifies AI Visibility Optimization, content architecture, and web personalization to transform B2B content into a measurable pipeline engine. The system uses patented content opportunity scoring to build pillar‑based topic networks that boost...
How to Scale Signal-Based Selling with HubSpot, Clay, and Octave
The guide explains how to build a fully automated GTM engine by linking HubSpot, Clay, and Octave. It shows how real‑time buying signals can trigger workflows, how Clay’s waterfall data enrichment delivers verified emails at minimal cost, and how Octave...
Labs by Demandbase Publishes New GTM-Centered Report
Demandbase’s new research arm, Labs, released its inaugural B2B AI GTM Report, drawing on more than 24 billion buyer interactions, 429 k ad campaigns and insights from over 1,400 companies. The study shows that deploying four tiers of ad products can lift...
Fast, Collaborative Founders Drive 120% YoY Growth
After 9+ years of working with DTC brands, the majority of the ones that stay with us longer than 6 months all have these things in common: • they respond within 24 hours, every time • the founder is in the room,...
Smokiez Partners with Global Cannabis Exchange for International Expansion
Smokiez, the fourth‑largest U.S. edible brand, announced a partnership with Global Cannabis Exchange to accelerate its international rollout. The company, currently in 22 states, aims to add four more U.S. markets, plus Puerto Rico and Costa Rica, by the end...
Refresh Tiny Touchpoints to Revive B2B Campaigns
As a B2B marketer, have you ever hit campaign fatigue? That moment when performance keeps dipping, you’ve tried everything, and nothing seems to work. It happens to the best of us, especially if we lean on the same channels over...
Meta's AI Analyst Can't Grasp Business Fundamentals, Risks Spend
Meta just dropped a $2B AI agent inside your Ads Manager. Everyone's asking if they should test it. • It pulls reports • Does audience research • Analyzes campaign data But it can’t: • Create campaigns • Change bids • Touch your budget It's an analyst sitting...
Alteryx Accelerates Its Next Phase of Growth with AI-Ready Data and Automation at Enterprise Scale
Alteryx announced it has crossed $1 billion in annual recurring revenue and now powers over 380 million automated workflows each year through its Alteryx One platform. The company positions the solution as an AI‑ready data foundation that delivers governed, repeatable workflows for...
Swiftly Announces Partnership with Merchants Distributors (MDI) to Power Next-Generation Shopper Engagement Technology and Enhance Digital Experience for Independent Grocers
Swiftly announced a partnership with Merchants Distributors (MDI) to equip more than 600 independent grocers with a modern web platform, SmartCircular™ weekly circular solution, and the AI‑driven Audience Optimizer™. The collaboration aims to unify digital circulars, off‑site amplification, and targeted...
Daily Mail Publisher Bundles Brands Into ‘Stack’ B2B2C Offer
DMG Media has introduced Stack, a B2B2C bundle that gives partners access to DailyMail+, The i Paper and New Scientist at heavily discounted rates. The seat‑based pricing starts at £2.99 per month for under 10,000 users and drops to £1.99...
Aggressive 2026 Territory Plan: Deep Research, Quick Wins
Received my territory for 2026 (in mid Jan) and boy am I pumped up. Here’s a glimpse into my book. -6 Tier 1’s -8 Tier 2’s -16 Tier 3’s And 5 strategic customers with whitespace potential. Glimpse into my Tier 1 strategy for 2026: -Google...
UPS’ Future Is Less E-Commerce, More SMB, B2B and Healthcare
UPS is restructuring its network to reduce reliance on Amazon, shedding roughly $5 billion in revenue and 2 million daily packages. The carrier will pivot toward higher‑margin verticals such as business‑to‑business, industrial, healthcare and small‑business shipments. Through its Digital Access Program, UPS...
Zoho MCP: Launching the Future of Work
Zoho unveiled the Model Context Protocol (MCP), a shared communication layer that lets AI agents orchestrate actions across Zoho’s suite and over 300 third‑party applications with a single natural‑language prompt. By exposing a standard API, MCP translates user intent into...
Suffering From Premature Proposals?
The article warns that sending proposals too early erodes revenue. Research shows the optimal point is after 75 % of a typical 100‑day sales cycle, when pre‑proposal activities are complete. Rushing to pricing without deep qualification leads to missed decision‑maker insight...
The Marketing Week Podcast: ServiceNow CMO on Challenging the Status Quo in B2B Marketing
ServiceNow’s chief marketing officer Colin Fleming, a former Red Bull racing driver and long‑time Salesforce executive, joins the Marketing Week Podcast to discuss shaking up B2B marketing. He argues that Salesforce’s heavy focus on sales alignment weakened its brand, prompting...
Turn Competitors' Bad Reviews Into Your Growth Blueprint
Your competitors hide your growth plan in their reviews. Study their 1-star feedback on Google, Amazon, and social media to spot gaps in service, pricing, and delivery. Survey their lost customers and ask why they chose or rejected them. You’ll see clear...
Analytics + Marketing Ops Drive Accelerated Growth
RT @VisionEdgeMktg 📊 Analytics + marketing operations = growth acceleration. Measure everything. Here's your toolkit: https://t.co/erhl8XtQN3 #Analytics #MarketingOps #DataDriven
Fuelcell Energy Inc (FCEL) Q1 2026 Earnings Call Transcript
FuelCell Energy announced a sweeping restructuring that shifts resources to its proven molten carbonate platform while pausing broader solid‑oxide R&D, aiming to cut operating expenses by 30% versus FY2024. The company posted GAAP revenue of $37.4 million, narrowed its operating loss...
Investigating Senja's Stalled Revenue Growth with AI
Why is Senja's revenue growth stalling? I've shipped my own MCP server for @ChartMogul and connected it to Claude Code to find out Cannot wait to start acting on this data https://t.co/hsq519MDck
B2B Buyers Favor Rep‑Free Experience, Rethink GTM
Learning systems developers - how are you shifting your #B2B #GTM strategy to meet potential buyers where they are? #LMS #software #productstrategy #marketing #sales #selling
What Autodesk Did Very Well.
Construction‑tech founders often chase quick GC pilots, securing low‑ticket seats that never scale. The post argues the real buyer is the Owner or developer, who prescribes technology through contract mandates, unlocking enterprise‑level revenue. Autodesk’s success with BIM Execution Plans exemplifies...
Revenue Orchestration Redefined: Conga‑PROS Insights Unveiled
Revenue Orchestration Redefined: Insights from the Conga + PROS Era at Connect 2026 #congaconnect https://t.co/4bEbn8fnog
Stop Over‑Segmenting: One Persona Beats Six Empty Versions
If you’ve created 6 different buyer personas - it’s time to be honest with yourself. Are you really going to create 6 different versions of your content? A version for each one? You could. It is possible. But I would...
Cold Calling Tips: 15 Proven Ways to Get More Meetings
Cold calling remains effective in 2026, but only when it’s driven by data, research, and a structured follow‑up system. Top‑performing teams build signal‑based call lists, research a single prospect insight, and use an insight‑led talk track instead of a generic...
Stop Overpaying Agencies: Cut 60% TOF Spend
The number of 7 & 8 figure brands that we audit whose agencies are running clicks / leadgen and very very TOF metrics is mind boggling to me. Yes these events “can” have their place as a % of your budget...
Color‑Code Your Calendar: Fill It With Money‑Making Activities
I told an SDR two weeks ago to triple their cold calling blocks. They looked at me like I was crazy. I said... " Listen.. that's like telling Steph Curry to only shoot 3s in the first quarter.. He's the best...
Targeting Everyone Kills Founders; Narrow Focus Drives Demand
Most founders fail because they target everyone. When you narrow your market, you attract buyers who see your value and stop wasting time on bad leads. Focus on one niche, speak to one problem, and align your offer to one clear outcome. Test,...
Meta's New Ads Breakdowns Overstate True Performance
Meta rolled out two new breakdowns in Ads Manager, and I strongly suggest taking them with a grain of salt. More data does not always mean more truth. They give you a cleaner look at new vs. returning customer splits,...
Scale Beyond $1M: Test, Evolve, Listen, Adapt
Worst ways to scale past $1M/month: - Protecting the winning formula instead of evolving it - Launching brand-new creative directions without testing them first - Ignoring what your customers are actually telling you - Refusing to test new offers, promotions, or products - Being so...
Prepare a Validation Matrix for Every Prospect Objection
Founders: Build your narrative validation matrix: Prospect says: You need: 'Interesting' → Market data 'Proven?' → Case studies 'ROI?' → Calculator 'Why you?' → Comparisons 'Why now?' ...