Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
SimilarWeb: Unlock Hidden Traffic, Keywords, Competitor, and Channel Insights
SimilarWeb launches its Pro platform, delivering enterprise‑grade market intelligence that aggregates billions of digital signals into actionable insights. The suite covers traffic sources, keyword performance, affiliate networks, app engagement, and emerging GenAI search trends across over 100 million websites and 4 million apps. Marketers can monitor up to 25 competitors in real time, benchmark against rivals, and generate automated reports for leadership. The platform promises to replace guesswork with data‑driven decisions, accelerating campaign optimization and strategic planning.
Measure Content Success with 10 Essential KPIs
I'm so over "Likes" and "Impressions". Your business leaders are too. These 10 KPIs help you demonstrate that your content engine is functioning effectively and delivering business value. Content ROI is a 𝘀𝘆𝘀𝘁𝗲𝗺 𝗺𝗲𝘁𝗿𝗶𝗰. It is not an asset measurement,...
Most Sales Kickoffs Fail—Make Them Truly Impactful
Why Most Sales Kickoffs Are a Complete Waste of Time Few events in the business world get more run and have less impact than an SKO—the infamous "Sales Kickoff." Here's a question for you: When was the last time you...
Using AI to Convert More Leads and Save Time
Joe Gagnon, CEO of Raynmaker, discussed on the Duct Tape Marketing Podcast how his AI‑native sales platform helps small businesses automate lead handling, scheduling, and payments. The solution blends conversational AI with workflow automation, offering 24/7 call coverage for $500‑$1,000...
Assemble the Right Team, Ignite Idea Momentum
There’s an energy that happens when the right people come together around an idea. You can feel it — that quick alignment when everyone’s pulling in the same direction and the work suddenly takes flight. That spark is what we...
Collaborate on Content to Expand Reach and Network
"An ally in creating content is an ally in promoting content." That's one reason why I never miss a chance to include others in my content. It's "organic influencer marketing" and there are plenty of good reasons to collaborate on...
Duck Creek Technologies Announces Veteran Enterprise Technology Leader Rajesh Raheja as Chief Technology Officer
Duck Creek Technologies has appointed veteran AI‑focused cloud leader Rajesh Raheja as its new Chief Technology Officer. Raheja, who brings more than two decades of experience in artificial intelligence, cloud architecture, and enterprise platforms, will steer the company’s global technology...
Begin Presentations with Stakes, Not Background
Most presentations start with setup. But the best ones start with stakes. Here’s the difference: Think about how Law & Order starts. It doesn’t open with a detective at a desk. It drops you straight into the crime scene. The...
Turn Silent High‑Fit Accounts Into Conversations with Proactive ABM Play
ABM is less about building a calendar of campaigns and more about building a system that listens and acts. And that’s super difficult. I’ve been spending a little more time understanding the new stage of ABM, and Tofu ’s dynamic...
GIBO Signs Core Partnership Agreement with Ricloud, a NVIDIA Cloud Partner
GIBO Holdings Limited, an AI‑generated animation platform, has signed a Core Partnership Agreement with Ricloud AI Inc., a global AI cloud infrastructure provider and NVIDIA Cloud Partner. The deal gives GIBO access to Ricloud’s high‑performance GPU‑powered data centers across Southeast...
Growth Shifts When Market Conditions Change, Not Brand Effort
Growth is highly dependent on the conditions that surround us, and they are often a combination of factors. Take this global Share of Search example for Roborock and the robot vacuum category, where a strong upward trajectory in branded search...
B2B Must Match B2C Investment in Customer Research
B2C invests in knowing their customers. B2B invests in… another feature. In B2C, it’s normal (expected) to put a substantial amount of marketing budget into customer research (sometimes as high as 25-50%!) Why? Because they know the truth most B2B...
Reality Defender and Law & Forensics Partner to Protect Legal Sector From Deepfake Fraud
Reality Defender, an award‑winning deepfake detection platform, has entered a strategic partnership with Law & Forensics, a global legal‑engineering firm. The collaboration embeds Reality Defender’s forensic‑grade AI verification directly into law‑firm workflows, enabling real‑time identification of synthetic audio, video, and...
SharpenCX and Ytel Merge to Deliver a Unified, AI-Powered Customer Experience Platform
SharpenCX, a provider of AI‑driven contact‑center solutions, announced its merger with Ytel, a California‑based cloud communications firm. The combined entity will launch a unified CX platform that merges SharpenCX’s intelligent agent technology with Ytel’s outbound capabilities, including programmable voice, messaging,...
How to Design Holiday Promotions that Work
Chris Robson explains that holiday promotions often fail because they prioritize short‑term sales over sustainable margins. He highlights two pricing concepts—price discrimination and the sales hangover effect—that can turn seasonal offers into growth engines. By segmenting customers and designing trade‑offs,...
Eagle Eye Promotes APAC Executives as Regional Growth Accelerates
Eagle Eye, a SaaS and AI platform for loyalty and omnichannel marketing, announced a series of executive promotions across its Asia‑Pacific operations. Caitlin Stephens was elevated to Chief of Staff, joining other newly appointed regional leaders. The changes come as...
Preciso Goes Where the AI Action Is With New Shenzhen Tie-Up
Bid‑smart adtech company Preciso announced a strategic alliance with the Shenzhen Artificial Intelligence Industry Association (SAIIA), joining as an official vice‑president enterprise member. The partnership links Preciso to Shenzhen, one of the world’s premier AI hubs, giving it direct access...
Domino’s Slices Through the CTV Ad Space With New Interactive Gamebreaks Format
Domino’s Pizza, Samsung Ads, and agency Havas launched Europe’s first campaign using Samsung Ads’ GameBreaks interactive ad unit on connected‑TV. The format replaces traditional video spots with a playable trivia game that asks pizza‑related questions. Early metrics show the ad...
Practical AI Tips for Sales‑Marketing Collaboration
It was great speaking with Dorien Morin-van Dam about AI, sales enablement, and modern marketing. I shared practical, step-by-step tips on collaborating with sales teams and using AI effectively in marketing. Take a listen while you work! 🤩 #B2BMarketing #salesenablement...
5 Biases That Drive Every Conversion
Here are 5 cognitive biases that quietly drive most of your conversions: 1. Loss Aversion: People fight harder to avoid pain than gain pleasure. 2. Mere Exposure Effect: The more often someone sees you, the more they trust you. 3. Authority Bias: If it sounds like expertise, people...
Defining the Future of Next-Generation AI-Native Workstations – AiPPT.com Launches Its Fully Upgraded Platform
AiPPT.com unveiled its fully upgraded platform, positioning it as a next‑generation AI‑native workstation for professionals, educators, and digital creators. The new suite embeds advanced generative AI models and multimodal creation tools that handle text, images, audio, and video within a...
Turn December Shoppers Into Q1 Revenue with Personalized Offers
Most brands start January cold. Cold lists, customers, and ad performance. But what they miss is the December goldmine: thousands of warm buyers just waiting for a reason to come back. Here's the move: • Segment December buyers • Score by SKU, AOV, and timing •...
Turn Post‑BFCM Warm Traffic Into a Second Revenue Wave
Most brands treat BFCM like a cooldown lap when it should be a launchpad. The 14 days after BFCM are when your warmest traffic is still lingering: • Cart abandoners • First-time buyers • Engaged lurkers who didn’t convert If you go quiet or keep...
Linkhome Launches AI Advertising Platform and “Pay for Closing” Model, Accelerating Monetization Strategy
Linkhome Holdings unveiled Linkhome AI Ads, an artificial‑intelligence‑driven advertising platform that leverages the company’s multimodal real‑estate AI model. The service introduces a novel "Pay for Closing" pricing structure, where advertisers pay only when a transaction closes. This launch is a...
PaayaTech Announces Rebrand of CorpSync with New Identity and Standalone Website
PaayaTech has officially rebranded its flagship enterprise platform CorpSync, unveiling a fresh visual identity and a dedicated website. The solution continues to automate Outlook email signatures, legal disclaimers, and contact synchronization for large organizations. The rebrand highlights rapid adoption across...
BigID Launches Agentic AI Remediation to Help Security Teams Act Faster and Cut Risk at Scale
BigID unveiled Agentic AI Remediation, an AI‑driven tool that automates data‑exposure fixes for security analysts and data owners. The capability leverages real‑time data intelligence to suggest and execute remediation actions, cutting the time needed to address alerts. By integrating with...
PageProof Launches Adobe Express Add-On for Fast and Structured Creative Approvals
PageProof has released a new add‑on that embeds its online proofing platform directly into Adobe Express. The integration lets creative teams capture feedback, manage version control, and run structured approval workflows without leaving the Express environment. Designed for enterprises, agencies,...
IQuanti and Profound Partner to Advance Organic Search in the AI Era
iQuanti and Profound have formed a strategic alliance to launch a full‑funnel Answer Engine Optimization (AEO) platform, also dubbed Generative Engine Optimization (GEO). The partnership merges iQuanti’s data‑driven marketing analytics with Profound’s AI visibility intelligence, creating a solution that measures...
VidAU.ai: Pioneering the Next Chapter of AI-Driven Video Marketing at Affiliate World Asia 2025
VidAU.ai showcased its AI‑driven video marketing suite at Affiliate World Asia 2025. The company introduced a new AI Agent that automatically generates, localizes, and optimizes video ads for affiliate partners. With digital video accounting for over 70% of internet traffic...
VizSense + Geminai: Women-Led AI Innovators Bring Holograms to Influencer Marketing
VizSense, a Boston‑based AI influencer agency, has teamed up with holographic storytelling pioneer Geminai to launch AI‑powered interactive holograms for brand campaigns. Both companies are women‑led, underscoring a growing leadership shift in deep‑tech marketing. The partnership enables influencers and celebrities...
LightMatrix Technology Unveils Aibox, a Glasses-Free AI-Powered 3D Digital Photo Frame — Launches Globally on Amazon
LightMatrix Technology has introduced Aibox, an AI‑powered, glasses‑free 3D digital photo frame that instantly converts ordinary 2D photos and videos into depth‑rich spatial displays. The device leverages proprietary AI algorithms to generate depth maps and projects them on an autostereoscopic...
TwelveLabs Launches Its Most Powerful Video Understanding Model, Marengo 3.0 on TwelveLabs and Amazon Bedrock
TwelveLabs unveiled Marengo 3.0, its most advanced video‑understanding foundation model, at AWS re:Invent. The model claims human‑level comprehension of visual, audio, and textual streams while scaling to enterprise workloads. Marengo 3.0 is now available through TwelveLabs’ platform and Amazon Bedrock,...
Deepgram Launches Streaming Speech, Text, and Voice Agents on Amazon SageMaker AI
Deepgram announced a native integration with Amazon SageMaker AI, delivering streaming speech‑to‑text, text‑to‑speech, and voice‑agent capabilities as real‑time SageMaker endpoints. The solution provides sub‑second latency and enterprise‑grade reliability directly through the SageMaker API, eliminating the need for separate infrastructure. By...
Retool Signs Strategic Collaboration Agreement with AWS to Drive Enterprise AppGen Innovation at Scale
Retool announced a multi‑year strategic collaboration agreement with Amazon Web Services to embed its enterprise AppGen platform into AWS’s cloud ecosystem. The partnership will deliver deep integrations that let developers build secure, AI‑powered internal applications faster, leveraging generative AI models...
Marvell Extends Collaboration with Microsoft, Expanding Azure Global Cloud Security Services in Europe
Marvell Technology and Microsoft have broadened their partnership, extending Azure’s cloud‑based security services powered by Marvell LiquidSecurity hardware security modules (HSMs) to European customers. The move adds new use cases such as key management, data encryption, and secure enclave workloads,...
Deloitte Selects Spire to Deliver Advanced Satellite Capabilities, Expanding Their On-Orbit Cyber and Data Operations
Global consulting firm Deloitte has engaged Spire to design, build, and operate a fleet of eight satellites. The satellites will carry on‑orbit cyber payloads and provide space‑derived data services to Deloitte’s commercial and government customers. This partnership expands Deloitte’s capabilities...
Algolia Integration with Amazon Bedrock, Unlocking the Next Generation of AI Experiences
Algolia announced a native integration with Amazon Bedrock, AWS’s managed service for foundation models. The partnership lets developers embed generative and agentic AI directly into Algolia’s search and discovery platform without building custom pipelines. Built‑in security, scalability and a no‑code...
Idomoo Partners With AWS To Power AI Video Creation on Amazon Q Business
Idomoo announced a strategic partnership with Amazon Web Services to embed its Lucas AI Video Creator into the Amazon Q Business platform. The integration lets enterprises pull approved data and brand assets directly into the low‑code video tool, enabling rapid,...
Composable Intelligence: Building Modular Martech That Thinks Together
The article introduces the concept of composable intelligence, a modular approach that links disparate AI-driven MarTech tools into a unified ecosystem. It argues that while analytics engines, content generators, predictive models, and recommendation systems are individually powerful, they rarely communicate,...
493: Budgeting with Conviction
In this episode, Craig Moore of Forrester warns B2B CMOs about three common budgeting mistakes and advocates shifting from campaign‑based to outcome‑driven budget architecture. He explains how aligning spend with business outcomes and leveraging AI can turn the budget into...
AI Ops and Vertical SaaS Attract Record Funding
This Week in SaaS — Nov 25 to Dec 1, 2025 Another packed week in SaaS—AI infra is getting the biggest checks, workflow automation is heating up, and consolidation continues across fintech, travel, and accounting. If you're building in mid-market...
AI‑Powered Ops and Vertical SaaS Drive New Funding
Another packed week in SaaS—AI infra keeps attracting big checks, workflow automation is heating up, and consolidation is quietly accelerating across fintech, travel, and accounting. If you're building in mid-market or enterprise SaaS, the signals this week are clear: AI-driven...
36 Video and Podcast Content Frequently Asked Questions
Content Monsta published a comprehensive FAQ guide titled “36 Video and Podcast Content Frequently Asked Questions.” The article, authored by A. Lee Judge, answers common queries about remote recording workflows, technical support options, pricing structures, return on investment, and performance...
Success Isn't Luck—It's Years of Unseen Persistence
Foolish people dismiss hard work as "luck." "They're lucky they can work from home." "They're lucky their business took off." "They're lucky they have that lifestyle." Luck? Let me tell you what's really behind every "overnight success": Years of unglamorous...
AI‑Derived Customer Questions Drive Better FAQ Content
I used AI to analyze over 50 customer calls around video production and podcasting. Then I looked for patterns in their questions. From there, I created a list of 36 questions written in the customer's own words. The purpose of...
How to Accurately Value Your Organic Search Efforts in 2025
Organic search is being reframed as a capital asset rather than a free media channel, with its compounding rankings and evergreen content delivering lasting revenue. In 2025, organic sessions convert at an average 14.6 % versus 10 % for paid search, highlighting...
Consistent Habits Revive Teams During Performance Slumps
Every team hits a flat stretch. The ones that recover fall back on reliable habits. They keep talking to customers, sharpen the product, and finish work that restores confidence. Consistency becomes their anchor until progress begins to show up again.
Customers Spot Your Brand Blind Spots First
#Branding Blind Spots Your Customers Notice Before You Do - B2B Marketing Blog | Webbiquity - https://t.co/pDWtyE4928 https://t.co/cfP30zZcZL
Marketers Must Train AI with Concrete Evidence for Sales
New job for 2026! Train AI to be a sales rep for your brand... That means writing copy and adding evidence that gives the AIs reasons to recommend you when your future prospect starts the research process. This post by...
Empower Top Teams with Autonomy, Don’t Split Them
Almost never break up a top performing team Get them their own office Let then own a key feature set Let them own a segment to market to Let them keep selling together Scale with and around them