Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
What Happens when No One Clicks Anymore
Generative AI tools like ChatGPT, Claude and Google’s AI Overviews are delivering answers directly, cutting the need for users to click through to publisher sites. Zero‑click searches now account for nearly 60% of mobile queries, and publishers reported an 89% drop in click‑through rates in September 2025. Google’s advertising revenue still grew but its year‑over‑year pace slowed to 13.9%, highlighting the monetization challenge. Marketers and publishers must adapt by diversifying revenue streams, forging AI partnerships, and focusing on metrics beyond clicks.
Human Voice Beats AI: A Linguistic Superpower
Sent this email to SparkToro subscribers this morning and received ***the most*** replies to an email we've had all year. My takeaway: NOT sounding like an AI is a linguistic superpower.
Listen to Quiet Signals to Become a Best‑Answer Brand
What do high-performing best answer brands do differently? For one, they listen to the quiet signals that shape thought leadership content. A lot of B2B marketers say they're data-driven, but not so many are genuinely "data-informed". In today's post on...
AI Is Turning Personalization Into a Two-Way Conversation
AI is reshaping personalization from a one‑way broadcast into a two‑way collaborative conversation. Generative models now create bespoke visuals, copy, and journeys in real time, letting consumers co‑design their brand experiences. A German automotive brand demonstrated the approach by generating...
Group Bots and Recorders Into One Zoom Video Box
Idea for Zoom : Have a special designation/detection for participants in a meeting that are agents, bots and meeting recorders. Put all of these participants in their own single "box" in the video gallery (so you could show up to...
AI Could Replace Slow Sales Reps With Instant Answers
Last Thursday I reached out directly to a sales rep with a product I wanted to buy. I’m busy at SaaStr AI LDN and just wanted to buy. I just had 2 questions, ready to sign and go for $10k+...
How a Customer-Centric B2B Journey Breaks the Funnel Model
The article argues that the classic B2B funnel—awareness, consideration, decision—is misaligned with modern buyer behavior. It proposes a customer‑centric journey that is non‑linear, meets buyers on their terms, and extends beyond the sale into retention and advocacy. Marketers must adopt...
Brand Tracking: Strategic Lens for Real Market Demand
Brand tracking too often gets reduced to a data story that feels very far from revenue impact and too much about feelings. But it can actually be an incredibly strategic lens to understand demand in the market and how we...
Fear and Guilt, Not Strategy, Drive AI Adoption
Why do we HAVE TO implement AI…? This year, everything in marketing seems wrapped in the language of productivity and acceleration. Yeah, I know that’s every year. But this year in particular feels like marketing and content teams became Hogwarts...
Why Content-Driven Branding Is the Real Fix for Zero-Click Traffic Loss
Zero‑click search results are stripping marketers of measurable traffic, prompting a shift toward content‑driven branding as the antidote. Rand Fishkin argues that a memorable, emotionally resonant brand can capture demand even when users never click. The article outlines how aligning...
AEO Strategies for Modern Marketers at ShowPro
ShowPro is one of my top events to speak at during the autumn season. Each year, I find myself impressed by the exceptional efforts of MHI: The Association That Makes Supply Chains Work in supporting both exhibitors and event managers....
Greatness Alone Isn't Enough: Lessons From B2B Forum
As we wrap up Thanksgiving here in the United States, I've been thinking a lot about gratitude. This year, I'm especially thankful for the chance to return from two incredible trips. First to Boston for MarketingProfs B2B Forum . Then...
Calculating MarTech ROI Accurately: Why Most ROI Claims Miss the Mark
The article contends that most MarTech ROI claims are inflated because they ignore the full cost of ownership and the adoption curve. It details hidden cost categories such as implementation, training, governance, change‑management, and exit fees, arguing that benefits must...
Executive Fear: One Mistake on LinkedIn Can Cost Jobs
Raise your hand if you've almost been fired for posting something on LinkedIn? I have. Twice (maybe three times). 🤚 🤚 Important to note: it's been a while. I want to think I've learned from my failures so I can...
Brand Activism Delivers Measurable ROI and Cultural Impact
Brand activism isn’t soft — it’s measurable. In this week’s On Brand episode, Neil Callanan of LooseGrip explains how purpose-driven marketing creates a quantifiable halo effect that moves both culture and the bottom line. In this clip, he breaks down...
Sustaining a Personal Brand in Trying Times
Jay Acunzo and Mark Schaefer explore how they’ve maintained prolific personal content creation over years by treating content creation as a lifestyle rather than a task, emphasizing mindset shifts, disciplined routines, and strategic focus on authenticity. They share practical tactics...
AI Hype Dies; Startups Shift From Replacement to Augmentation
11x and Artisan burned brighter than any AI startups in early 2025. Massive funding rounds ($500M+). Viral media campaigns. You couldn't mention AI SDRs without talking about them. Now? Crickets... But here's what nobody's saying: They didn't disappear. They pivoted....
AI Stack Delivers 70% Response, 15k Emails, $1M Leads
We’ll share TOMORROW at SaaStr AI LDN our whole AI stack live, how it works, what doesn’t, and an open AMA: - How we really got a 70%+ response rate on @salesforce Agentforce - How we sent 15,000 outbound emails with AI...
Proposify: Win More Deals With Faster, Smarter Proposal Workflow Automation
Proposify delivers an end‑to‑end proposal management platform that centralizes content, automates workflow, and embeds eSignatures and analytics. By pulling data directly from major CRMs, it reduces proposal creation time to an average of 17 minutes and claims close rates twice...
Buyer Journey Now Pinball, Not Funnel: 7 New Problems
NEW post - https://lnkd.in/g9mxMCt3 This week's #5MinuteWhiteboard is a follow-up to last week's exploration of how the clean, funnel-shaped buyer journey of years past no longer exist (and today that journey looks more like a pinball machine). It's not just...
Founder CEOs Drive Most B2B IPO Wealth
The GOATs of B2B: The Founders That Delivered The Biggest IPO Returns of All How founder CEOs created generational wealth for investors who believed in their vision While Wall Street debates the next big IPO, some B2B software founders have...
Are You Pricing Yourself Out of Business?
Consultants often price services by the hour, ignoring the broader value they deliver, which leads to underpricing and business strain. The article argues for value‑based pricing, tying fees to measurable client outcomes such as cost savings or efficiency gains. It...
Cultivate a Feedback‑Friendly Culture for Continuous Growth
Building a Company Culture That Encourages Feedback - https://t.co/Yco19nCcRR - https://t.co/1oObzNjeuR by Jeff Wetzler
Only 250 Docs Can Poison LLMs, Threatening Brands
New research finds Black Hats can poison LLMs with just 250 malicious documents. Learn how poisoning threatens your brand and what to do about it. https://t.co/rFmSyPh3ig via @sejournal
Listening: The Real Engine of Sales Success
Listening has emerged as the primary engine of modern sales, shifting the focus from persuasive pitches to deep buyer insight. The article introduces the LACE Framework—Listen, Acknowledge, Clarify, Explore—as a repeatable method that turns listening into a measurable discipline. By...
AI Hype Promises DIY Enterprise Tools, Businesses Remain Skeptical
X: “You can just roll your own Workday or Salesforce in a day using AI why would anyone pay anything” 95% of Businesses: “What”
SaaStr AI London Conference Now Open for Registration
And SaaStr AI LDN is open!! https://t.co/ahWAezvXSB
EBay Order Fulfillment: Automate Safe, Scalable Dropshipping Operations With Easync
eBay sellers face mounting fulfillment headaches as manual Amazon‑to‑eBay dropshipping leads to late tracking, account suspensions, and limited scalability. Easync’s Fulfillment by Easync (FBE) automates the entire process by routing orders through managed Amazon accounts, removing personal‑account risk and purchase...
Stop Overspending Bad Offers; Test, Learn, Scale Cleanly
Trying to “out-spend” a bad offer is burning your cash. Test less, learn more, launch better. That is the recipe to scaling clean.
Prioritize Contribution Margin Over CPM for Sustainable Scale
Stop worrying about CPMs. Contribution margin should be your focus. You can only scale a business that earns more than it burns.
Lodgify: The Quick and Easy Way to Build a Short-Term Rental Direct Booking Website
Lodgify introduces a purpose‑built website builder that lets short‑term rental hosts launch direct‑booking sites without coding. The platform bundles a built‑in reservation engine, channel manager syncing with Airbnb and Vrbo, and integrated payment processing. It claims direct bookings generate higher...
AI Cuts Weeks of Segmentation Work to Hours
I’ve been thinking about one of the most impactful projects I worked on at Meta. A full segmentation analysis of our user base. Most marketing and growth teams rely on averages and broad summaries. The real insights live in the...
Clear Prompts, Faster Results: Precision Drives AI Success
AI sharpens whatever attention you bring to it. Clear focus turns into clear output. Unclear thinking collapses instantly. A marketing brief with three real constraints produces a usable campaign in minutes. A product request with hand-wavy goals produces an endless loop of...
Adobe’s AI Gamble Threatens Monopoly, May Be Costly
Adobe’s AI push could cost them their monopoly and become their biggest strategic mistake👇
Adobe's AI Gamble Threatens Its Creative Monopoly
Adobe’s AI push could cost them their monopoly and become their biggest strategic mistake👇 For years, Adobe has dominated the creative software market. Photoshop. Illustrator. Premiere. But that dominance is exactly what puts Adobe at risk. Adobe is The Innovator’s...
Mission Defines Today, Vision Guides Tomorrow
What's the difference between a company's mission and vision? Here's how I think about it... A mission states who the company is, what it is pursuing and why. It's describes what is (hopefully) happening *today*. A vision describes where the...
Podcast Costs Extend Beyond Gear to Time and Services
How much does a podcast really cost? The answer depends on more than just gear and software. - DIY podcasts seem cheap—until you factor in editing, graphics, hosting, and strategy. - Your time is a cost too. Every hour spent...
Close $15K Deals Without Cold DMs Using Engagement
Land $15K Clients, With No Cold DMs! 🤯 Forget spammy messages, this step-by-step approach will fill your calendar with high-ticket opportunities, starting with thoughtful engagement. Learn how to comment, share, and connect meaningfully, track your value deposits, and turn strangers...
Scaling to $100M Is Getting Dramatically Faster
The pace from $1m to $100m keeps accelerating. Proud to be a supporting investor (and very early customer) at @saastrfund
Scaling Boils Down to Offer, System, and Ads
Scaling is a simple formula: • An Offer that converts • A system that supports • A set of ads that pull attention Everything else is extra.
Boost Profit: Raise AOV, Keep CPA Steady
If you’re looking for more profit from ads, run this test: • Raise AOV • Keep CPA steady • Watch contribution margin climb Simple, but worth it.
Training Beats Tools: Unlock AI Success for Teams
If you want to move your whole team forward, training matters more than the tools you deploy. When it comes to AI, the right training can make all the difference. Consider: - Legal Training - IT & Procurement Training -...
SDRs Must Stop Triggering Angry Buyer Replies
HOT TAKE: SDRs deserve the heated replies they get from prospects. Each week you see SDRs taking screenshots of replies from buyers that are like… “this person told me to jump off a cliff” The invariable response looks like this:...
Profit Without Growth Halves PagerDuty’s Valuation
PagerDuty has fallen to $1.1 Billion market cap … at $500m ARR 2.1x ARR It’s profitable now, but it isn’t growing anymore. Revenue growth has slowed to 4% and new customer count is net 0. The markets reward growth. Efficient growth...
HeyReach.io: Easy, Effective LinkedIn Automation, Black Friday Deal
I used HeyReach.io a few months ago for a project & was SO IMPRESSED. easy + effective for someone who doesn't want to spend hours configuring shit (I used it for some automated LI campaigning). their Black Friday bundle is...
Great Leaders Win by Mastering Tiny Story Details
The more experienced and accomplished my guests are, the more they tend to care deeply about the little things. They're the ones who could "wing it" and actually get away with it, and yet, they don't. In their speeches, stories,...
Build a Sustainable Content Calendar with Pillars
Why Your Content Calendar Is Failing (Fix It Now!) Most content calendars fail because they lack a sustainable framework, leaving you scrambling for ideas while your competition stays ahead. In this video, learn how to build a winning content calendar...
In‑person Visits Still Drive Sales, Even with AI
The more customers you visit in person, The more customers you close. The more revenue you retain. And the more they buy from you. As true in the Age of AI as it ever was.
Let Top Customers Guide Your Short‑Term Product Decisions
Worst case, just build what your top customers want They can't see too far into the future But they probably have a better sense of what really moves the needle in the short term than you do
Test Creatives to Find the Message That Sells
Creative testing is about understanding what your customer needs to hear to say yes. Design is polish, messaging is leverage.