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LiveRamp expands Unity partnership to unlock 2.9 B mobile devices for marketers
LiveRamp has broadened its collaboration with Unity by integrating its RampID identity solution into Unity Exchange. The move gives marketers access to Unity’s mobile ecosystem of 2.9 billion monthly active devices worldwide and 256 million in the United States, enabling identity‑based omnichannel campaigns within mobile games.
Also developing:
The post outlines seven leading healthcare analytics firms—Kodjin, Health Catalyst, Innovaccer, CitiusTech, Merative, Datavant, and Sophia Genetics—highlighting each company’s unique data integration, analytics, and AI capabilities for providers, payers, and life‑sciences. It emphasizes how these platforms transform fragmented clinical, operational, and social‑determinant data into actionable insights that drive quality, cost control, and patient engagement, with Kodjin singled out for its interoperable, data‑first architecture. The author argues that mastering analytics is now a core strategic imperative for health organizations and that choosing the right partner is crucial for building a data‑driven care model.
$495 is a tough price point to hire a human sales rep for But an AI agent? 🤖They don't mind. They don't mind -- at all. If nothing else, put AI agents + AI SDRs and AEs on the deals...
Never spend more time debating the priority of a product improvement than it would take to actually go ahead and do it. Small improvements add-up and they're morale boosters for both customers and the team. In the early times at...
A new Acast‑commissioned Podcast Pulse 2025 study of 2,500 listeners across nine markets finds that 67% have made a purchase directly after a podcast recommendation, while 75% do not label podcasters as influencers. Listeners rank podcasters alongside journalists for credibility...
Coming Thursday with @HarryStebbings @rodriscoll + me: - The Navan IPO, and What It Really Takes Now - Why You Have to Have Reaccelerated by Thanksgiving - Why Harvey at $8B could be cheap - AgentForce is really good. What That Means. - Single...
Using AI to generate marketing assets is becoming the norm, but it creates a challenge called algorithm aversion. Even if the content is high quality, consumers devalue or distrust content they believe was produced by AI. Here are the three...
Sitecore announced SitecoreAI, a composable SaaS digital experience platform built on XM Cloud that puts artificial intelligence at the center of marketing. The offering includes Agentic Studio, a visual workspace with 20 pre‑built AI agents and tools for creating custom...
"What’s your top question about zero-click marketing and AI search?" Post one quick question here! 👉 https://lnkd.in/gVg2Cpxm Asking because I'm doing a webinar on this topic with Dale Bertrand and Margarita Loktionova of Semrush on Nov 19th. Share a question...
It's never OK to share customers' confidential information Promptwatch . Especially with others. It happened to me today. Don't do this. A vendor shared my account data on X.
IAB Tech Lab has introduced Device Attestation support in its Open Measurement SDK, initially for Apple devices and Fire TV, leveraging the IETF Privacy Pass Protocol to deliver privacy‑preserving attestations from device manufacturers. The capability lets buyers, sellers and verification firms...
Attention is the real balance sheet. Most companies know where the money went. Few can say where the attention went. Yet that’s what decides everything. Every company budgets for headcount and spend. Almost none budget for attention. It feels infinite, so...
🚨 SaaS Founders & Growth Leaders Scaling a B2B SaaS company is hard. Teams struggle to execute. Outbound feels hit-or-miss. Paid ads underperform. That’s why we built the B2B SaaS Growth Program—a proven system that helps companies scale faster, acquire...
Snowflake unveiled a suite of new developer tools aimed at accelerating the build, test and deployment of enterprise‑grade, agentic AI applications. The offering adds Cortex Code, an AI‑assistant for natural‑language interaction, GA of Cortex AISQL and Dynamic Tables for declarative AI pipelines,...
There’s a reason why your team isn’t buying into your new strategy... Sometimes moving forward requires that something else they love needs to end. Unfortunately, this often isn’t clear until it’s too late. Your team might be angry that you’re...
🌶️ are case studies relevant anymore? this is coming from someone that has written dozens of case studies over the years... everyone has case studies. do prospects read case studies anymore? do they trust case studies? do they need them...
Oasis Security, in partnership with Sequoia Capital and leading CISOs, unveiled the Agentic Access Management (AAM) Framework, a practitioner‑built, vendor‑neutral governance model for securing machine‑to‑machine AI agents and non‑human identities. The seven‑pillar framework includes a free maturity assessment to help...
No. Your Twitter traffic did NOT double overnight. Here's what happened: Twitter's been stagnating/declining since 2023, so the "growth" team executed this hack to make folks think they should pay attention. It's nothing more than smoke & mirrors. Honestly, since...
From billion-dollar M&A moves and blockbuster funding rounds to new public listings, this week showcased the SaaS sector’s momentum despite a shifting macro landscape. AI-driven security, identity governance, and compliance startups attracted major capital, while giants like NEC and Thermo...
The article outlines practical prompts and habits to make ChatGPT and other generative AI tools admit when they lack sufficient information, helping users avoid hallucinations. It recommends upfront instructions, follow‑up challenges, and rewarding honest “I don’t know” responses, noting that...
This Week in SaaS: Oct 27 – Nov 3, 2025 SaaS is moving fast. From billion-dollar acquisitions to AI-powered startups raising major rounds, the market is alive...even with macro shifts. This week, AI security, identity governance and compliance platforms took...
Google Analytics 4 records traffic from AI‑powered browsers differently: Perplexity Comet typically passes a referrer (e.g., perplexity.ai) and appears as a referral source, while ChatGPT Atlas often strips referrer headers, causing sessions to be logged as Direct or (not set). This inconsistency leads...
I’ve realized we can’t out-create AI. It’s impossible. But we can out-connect it. I’m bullish on: - Handwritten notes that show up when people don’t expect them. - In-person events that feel more like reunions than conferences. - Small private...
Zero‑click search is accelerating as AI‑generated answers and featured snippets replace outbound clicks, with Google’s AI Overviews rising from 6.49% to 13.14% of U.S. desktop searches between January and March 2025. Marketers are urged to shift focus from traditional rankings...
A Salesforce State of Data and Analytics report finds that 84% of data and analytics leaders say their data strategies need a complete overhaul before AI ambitions can succeed, as poor‑quality, outdated or siloed data hampers insight generation. While 63%...
Freelance marketing consultant? Your role is safe from AI (for now). "Scale AI and the Center for AI Safety published the Remote Labor Index, a new benchmark that tests AI models on real freelance projects, revealing that even the top systems...
Braze argues that the rise of modern AI marks a platform shift for marketers, moving them from rote tasks to strategic, creative work by deploying autonomous AI agents that can personalize 1:1 communications at scale. The article outlines how AI...
Thomson Reuters has joined NetDocuments’ ndConnect interoperability program, linking its CoCounsel Legal AI platform directly with the NetDocuments cloud. The integration lets legal teams securely share content with CoCounsel, conduct research, drafting and document analysis, and automatically save AI‑generated output...
In this episode, Refine Labs CEO Megan Bowen outlines the core fundamentals of modern B2B growth, emphasizing the shift from analog to AI‑driven buying and the need to align go‑to‑market strategies around real buyer behavior. She details how a data‑validated...
Emily Thompson, Marketing Manager at CoSchedule, shares practical tactics for B2B social media, emphasizing content pillars, batching, realistic posting goals, and the importance of creativity and trust. She contrasts B2B and BC strategies, warns against common mistakes, and highlights empowering...
Jellyfish has been selected as the new paid‑media partner for cosnova, the $1 billion‑revenue cosmetics group behind Essence and CATRICE. The agency will run cosnova’s paid social and broader media strategy across 14 key markets, leveraging its proprietary AI‑driven tools such...
Youscan unveiled its Insights Copilot, an AI‑driven social‑listening platform that foregrounds transparency by surfacing source data, confidence scores and audit trails for every insight. The solution monitors major social channels in real time, provides explainable AI explanations, and claims to...
I’ve spent half my career helping brands sound smarter. The other half fixing the mess that made. Everyone worships creativity. The slogans. The stunts. The campaigns that win shiny awards and gather dust on shelves. But most marketing doesn’t fail...
Global Trends Shaping Marketing in 2025 - B2B Marketing Blog | Webbiquity - https://t.co/2Co75BnyS9
Amperity, the AI‑powered customer data cloud provider, announced a new Real‑Time Profiles capability that merges live streaming signals with each customer's full historical data, enabling brands to identify and act on individual shoppers the instant they engage. The feature eliminates...
How fundable are you -- really? How well are you doing -- really? Just upload your deck here to SaaStr AI VC -> https://t.co/S5UFYzofhC And don't guess anymore https://t.co/80nrRXLnXb
Most founders think leverage comes from headcount. It comes from clarity.
Advantech announced a collaboration with Qualcomm Technologies and Edge Impulse to launch new edge‑AI solutions built around Qualcomm’s Dragonwing IQ‑9075 processor, delivering up to 100 TOPS of AI performance via dual Hexagon NPUs and an 8‑core Kryo Gen 6 CPU. The partnership introduces the AIR‑055...
For AI visibility, where thought leadership is published matters most https://t.co/XOm1ZgJILU
How can your B2B brand be the best answer for your customers on social media? Here you go: The 8 Step B2B Social Media Marketing Plan You Need to Succeed in 2026 https://t.co/uQM8ZzM6kd via @toprank https://t.co/Oa7lVkNO11
SafeGuard Privacy launched Privacy Assist™ AI, a legal‑grade, audit‑ready artificial‑intelligence layer that automatically reviews policies, contracts and privacy documents to generate compliant answers for internal assessments and external RFIs, complete with cited evidence. The solution runs inside SafeGuard’s secure cloud,...
5 ways to sustainably use #AI in media - via @SmartBrief https://t.co/uwPIZUXdwC
How to Create an AI-Optimized Brand [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/8fvkvMj70s via @seosmarty https://t.co/HofCqhYW2Z
Cognizant announced a partnership with Anthropic to embed the Claude family of large‑language models, including Claude Code, the Model Context Protocol and the Agent SDK, into its engineering platforms and industry blueprints. The firm will roll out Claude to up...
Four things that actually move the needle when you work for yourself: 1. Talking to customers 2. Creating helpful content 3. Shipping something people can buy 4. Saying no to basically everything else That's the 20% of stuff that matters.
IBS Software has signed a multi‑year Strategic Collaboration Agreement with Amazon Web Services to co‑engineer iRetail, an AI‑first, cloud‑native airline retail platform that covers the full Offer‑Order‑Settle‑Deliver value chain. The platform replaces fragmented legacy systems with a unified, data‑driven foundation...
I just got an Adobe Sign email, deal sign for @saastrfund! Hooray!! But the copy in the email I wrote in 2005. Yes, 2005. Before we launched. We used to tolerate this in SaaS because it was so much...
Why bother tracking brand mentions if you're not gonna use 'em?? Last week, I caught a mention of SparkToro 's subReddit data from the folks at DEANLONG.io . They talked about how useful it is for finding the right subreddits...
The Sales Playbook Every Startup Founder Needs 🚀 Learn how a simple framework helped a non-sales founder skyrocket to $1M ARR in just 7 months, without a sales team. From a problem-centric approach to crafting value statements and handling objections,...
There's a very big difference between the amount of demand for a certain category and how much of it can be 'captured' by marketing efforts. Look at some of the big focus areas in B2B marketing today and you'll see...
I wake up, have some coffee, answer a few emails And then ... fire up Replit and other AI Agents. And we just pick up right where we were yesterday. No complaints. No arguments. No forgetting. No sick days. No...
