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Every morning
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LiveRamp expands Unity partnership to unlock 2.9 B mobile devices for marketers
LiveRamp has broadened its collaboration with Unity by integrating its RampID identity solution into Unity Exchange. The move gives marketers access to Unity’s mobile ecosystem of 2.9 billion monthly active devices worldwide and 256 million in the United States, enabling identity‑based omnichannel campaigns within mobile games.
Also developing:
The article makes the case that remote video production—often available for under $5,000—delivers a strategic asset rather than just a raw video file, encompassing professional planning, executive coaching, high‑quality production, and full post‑production services. It contrasts this with in‑house Zoom recordings and internal editors, pointing out hidden costs, lower production value, and the risk to brand credibility. A single remotely produced session can be repurposed into a long‑form piece, 6‑12 short clips, transcripts, captions, and sales‑focused assets, providing weeks or months of content. For companies selling complex solutions, the approach builds trust, shortens sales cycles, and maximizes marketing ROI, with smaller sessions available for tighter budgets.
- Do customers even care if your sales reps is AI or human? Not if the AI is better than a human - #1 top advice to get going on AI + GTM: deploy an AI agent -- yourself. ...
AI SEO Bubble Alert?... Amplitude pivots to 'AIO', Profound snags $58M from Sequoia, Ramp spams to 120K visitors/month. But it's recycled 2000s SEO stuff - it works til Google/OpenAI nukes it. If businesses want to survive, they must play the 'search everywhere...
The article warns that businesses that omit pricing on their websites risk being invisible to AI-driven search tools like ChatGPT and Gemini. When users query AI for services—such as hiring a PR agency focused on influencers, Substacks, and local press—the...
How to make every sales call productive—even if you don’t close What if every call added value to your sales and marketing? Imagine telling an executive: “Whether or not you make a sale, every sales call will move your business...
BTS: I was hanging out with a few creators and operators last week... We discussed a few creators: MrBeast, Hormozi, Steven Bartlett (Diary of a CEO), Acquired podcast, Founders podcast, etc. When it came down to the 'audience value', the group leaned...
AI has risen to become the second‑most influential source for shoppers, trailing only search engines, according to a new IAB and Talk Shoppe report. Forty‑six percent of "AI shoppers" say they use AI on most or every purchase and 80 % expect...
Is Triple Triple Double Double good enough anymore? $1m ARR -> $3m ARR -> $9m ARR -> $18M ARR -> $36m ARR -> rocketship Here's the thing. On the one hand, of course it is. That compounds to 50%+ growth...
The best thinkers, communicators, and indeed experts understand that you can't find clarity on an idea in your head. You have to articulate it. Often. One of the foremost experts on the business of expertise in the world is David...
The article argues that account‑based marketing (ABM) is no longer limited to large enterprises, as AI‑driven tools and usage‑based pricing now let seed‑stage and small B2B firms run precise, high‑impact campaigns. It cites a projected ABM market expansion to $3.8 billion...
What’s more important? Who a product is for? Or who it is not for? According to recent research, saying who you are NOT for may be stronger. “When a product advertises who it’s not suitable for (e.g. an adventure holiday...
Perspective check for your Saturday morning (post 30 KitKat bars). We’re a speck in a spiral galaxy, and we are stressing about inbound and outbound attribution modeling. 🙏
Openforce, the SaaS platform that connects companies with their 1099 independent contractors, unveiled its AI‑powered Vendor Portal on Tuesday. The new portal consolidates onboarding, compliance, payment and performance analytics into a single, AI‑driven interface that delivers real‑time insights and automated...
3 Words That Boost Email Open Rates to 78%! 🚀 The average email open rate is 18%. My client is getting 78% consistently with this three word formula. Three words that outperform every other subject line-tested on over 1,500 campaigns!...
Don’t chase shortcuts. Take “black hat” tactics and flip them white, build real relationships with quality sites for links. Brands win by playing the long game with trust and authority. That’s how you rise above the noise. https://t.co/t7IwE1BzZ4
Corvic AI announced that its Intelligence Composition Platform (ICP) is now available on the Microsoft Azure Marketplace, allowing enterprise customers to deploy and manage agentic AI applications directly within Azure. The launch, timed ahead of Microsoft Ignite, expands Corvic’s presence...
There are so many products I would buy if the vendor just said "I'll do all the work for you" Instead, they all want to tell me why they are 10x better
A study of 2.7 million startups: The average age of people who started the fastest-growing tech companies is 45. Everyone's in a rush, but shouldn't be. https://t.co/vofCBMRyQN
Tech Looker, a digital‑marketing and enterprise‑technology firm, combines SEO agency services with Salesforce development to deliver end‑to‑end growth solutions for startups and enterprises. The company cites case studies showing a 185% lift in organic traffic and 65% higher conversions for...
SaaS apps are much, much slower since AI It's OK because they do much, much more But not something I would have expected 24+ months ago
How are people supposed to find your podcast? If you’re only using audio, you’re relying entirely on your own distribution. - Do you have an email list? - Do you have a strong social media following? - Are you consistently...
The article explains how AI‑powered listening platforms are reshaping marketing by sifting through billions of social posts, videos, images and audio to spot nascent cultural signals before they hit mainstream trends. It highlights the limitations of traditional keyword tracking, sentiment...
I’ve been working on an article about why tech still misunderstands marketing. The deeper I go, the less it feels like a problem of tactics. It feels like a problem of trust between what teams build and what customers believe. Marketers who’ve worked...
AI is coming for your seats. And it doesn't even mean to. What do I mean? We've gone from 0 to 12 AI Agents at little team SaaStr this year, and as part of that ... we don't need as...
Colle AI, the multichain AI‑powered NFT platform, has upgraded its modular publishing frameworks to deliver greater automation, cross‑chain optimization and streamlined campaign management for creators and brands. The enhancement adds real‑time publishing across major blockchains, bolsters interoperability and introduces automated...
Layoffs aren’t strategy. They’re a symptom of a system that’s lost its heart. Next week, A Bit of Optimism returns on Tuesday with a brand new episode featuring Bob Chapman , who has been the CEO of Barry-Wehmiller for more...
We designed a campaign on stage, live, with only ChatGPT and a microphone... here's how... First off, thank you to Guillaume Jacquet for having Doug Bell and I at RevStar Summit in Montreal... I have never seen an audience SO...
Cooperate Marketing, a fast‑growing MarTech firm listed on the Inc 5000, announced Gary DuVall as its new chief technology officer, succeeding Sean Li. DuVall, a veteran of AI‑driven advertising platforms, will head the company’s push to embed artificial‑intelligence and automation across its...
I have a long-running list of these surprises for first-time Founders and CEOs. Here are a few that weren’t on Brian’s list. 1. Your calendar becomes everyone else’s calendar. Every gap gets filled. 2. The hardest conversations are never on the calendar....
ChatGPT hit 1B+ daily searches 9 years faster than Google. At this pace, it could match Google by 2030. Here’s how the future of search is changing👇 Google still dominates with about 14 billion daily searches. ChatGPT handles around 2.5...
Ecer.com, a leading mobile B2B marketplace for international trade, announced the rollout of an AI‑driven strategy aimed at overhauling cross‑border trade models. The initiative will embed machine‑learning tools for dynamic pricing, supplier‑buyer matchmaking, logistics optimization and risk assessment across its...
Trust isn’t given—it’s earned. And in today’s chaotic media landscape, credibility is everything. This week on On Brand, I talk with ✨Danielle Sabrina✨ , founder of Society22 PR —one of Inc. 5000’s fastest-growing firms—about how brands and leaders can build...
I think at least twice a week, "Someone needs to make a Twitter/Threads/Bluesky purely about work and business." LinkedIn won't. Their product team is 12 overworked people surrounded by execs screaming "MORE AI!" at them. Threads won't. Meta doesn't know how to...
AGII, an AI-driven automation platform for Web3, unveiled upgrades to its core automation systems that enhance the scalability of smart contract execution and decentralized governance. The enhancements introduce more efficient resource allocation and parallel processing capabilities, allowing higher transaction throughput...
Woo hoo! Thrilled to announce that HubSpot is acquiring XFunnel . The fantastic team at XFunnel has been on the frontier in helping businesses monitor and strengthen their presence across AI search engines. Yes, this the AEO (Answer Engine Optimization)...
So some folks are going to disagree with me on this post, but I'm close to 100% right on it, and it will save you a ton of pain and time and money. 👉 Never hire someone who describes themselves as...
Access Publishing has entered a testing phase for advanced Large Language Model (LLM) optimization strategies designed to have its clients cited in AI‑driven search results such as ChatGPT, Claude, Perplexity, and Google AI Overviews. The firm is deploying specialized schema,...
It’s Halloween, which means it’s time to share the scariest stat of all-time for entrepreneurs: Studies find entrepreneurs earn 4% to 5% LESS per year than employees doing a similar role—yes “less” 😱 They also work longer hours and experience more income...
We've entered a world in which platforms dominate influence... not websites. But does that mean your website is irrelevant? Or less important than they once were? 🤔🤔🤔👇
Big news! I've partnered with my friends at Wistia to bring you a very special 4-part series on how to host better webinars + give better talks. The first is about the 5 types of talks you should consider developing...
This week’s masterminds zeroed in on what it really takes to run a lean, profitable SaaS — from hiring smarter to mastering outbound, refining pricing, and dodging legal curveballs. We covered the messy middle of scaling: when to bring in...
This week’s masterminds zeroed in on what it really takes to run a lean, profitable SaaS...from hiring smarter to mastering outbound, refining pricing and dodging legal curveballs. We covered the messy middle of scaling: when to bring in a product...
🤷♀️Getting funded shouldn't be a mystery 🔮Knowing the odds VCs will say Yes shouldn't be opaque 🤝 Meeting investors shouldn't require connections We're here to help. SaaStr AI VC -> https://t.co/XzJ5d0OYvZ https://t.co/XbFWOuetFF
never, ever, EVER compromise on talent. As much as your team wants to throw people at the problem. Do not let them. If there is one thing to micromanage, it's your talent bar. The moment you let that drop is when the bozo...
Why Building The Right Network Will Always Be Your Greatest Asset - https://t.co/WfXJ9ZudfC - https://t.co/Vucmh7iPcq
Times are good But Navan IPO’ing at ~$5B at ~$800M ARR run rate And JAMF selling for ~$2B at 3x ARR Well, they do make me wonder about some VC rounds these days
Brief to Buzz: How Event Design Translates Brand Story into Immersive Experience - B2B Marketing Blog | Webbiquity - https://t.co/eKUvfXD8qA https://t.co/eB3eyK2VQr
As browsers learn to think and act, marketers must learn to adapt. https://t.co/F7m7xPvMWv via @DuaneForrester, @sejournal
Before you build your AI product, ask one question: would anyone switch from ChatGPT for this? https://t.co/5q8pqdKadg
Advice from businesses that have been successful for generations https://t.co/75FFeSTshM "Companies that last not one generation, not two, but for a hundred years and beyond share certain things in common."
