Today's B2B Growth Pulse
RSA America teams with AWG to bring digital commerce to 1,100 independent grocers
RSA America announced a strategic partnership with food wholesaler Associated Wholesale Grocers (AWG) to deploy its integrated digital commerce and retail media platform across AWG’s network of more than 1,100 independent grocery members and 3,500 stores. The solution equips retailers with enterprise‑grade tools for loyalty programs, e‑commerce, mobile apps and AI‑driven shopper insights, aiming to boost digital sales for independent stores.
Also developing:
By the numbers: Oxford Quantum Circuits raises $330M Series C
Gusto’s Path to Product-Market Fit — How Listening to Customers Built a $9.6B Company
Gusto, founded by Tomer London, Josh Reeves, and Edward Kim, grew from a YC‑backed payroll tool for California SMBs into a $9.5 billion people‑platform serving over 400,000 businesses. The founders relied on relentless cold‑calling and early customer discovery to validate demand, focusing on salaried firms to achieve an NPS above 85. A disciplined monthly release cadence and high‑touch onboarding turned early users into advocates, enabling state‑by‑state expansion and the addition of benefits, HR, and compliance tools. In 2025 Gusto announced the acquisition of Guideline, bringing 401(k) services in‑house and cementing its platform vision.
Visible, Honest CEOs Accelerate Startup Growth
What I see CEOs at struggling start-ups do: - Go dark - Hide - Lash out - Tweet about lots of things non-work - Invest time on tiny expenses - Argue internally What should do: - Be Present - Be Honest - Be the Rock - Be Realistic/Optimistic You just plain grow...
Unframe Launches Unframe Unlimited to Accelerate Enterprise ROI on AI
Unframe announced Unframe Unlimited, a partner program that equips channel partners to sell, deploy, and scale enterprise‑ready AI solutions on its managed delivery platform. The initiative provides sales enablement, marketing support, outcome‑based pricing and co‑selling opportunities, enabling partners to deliver...
AI Becomes Marketing Infrastructure; Power and Ethics Prevail
2025 will be remembered as the year AI stopped feeling “emerging” and started feeling like infrastructure. It quietly seeped into every layer of marketing—creative, media, analytics, and even how leaders frame strategy and risk. At the same time, the social...
Data Ownership Walls Threaten AI Startup Survival
A wave of AI startups is about to die - and most of them don't see it coming. not because their product is bad. because they built on someone else's data, and the landlords are changing the locks. For a...
FunnL Launches Unified End-to-End B2B Growth Engine with Video Production and Social Media Services
FunnL has expanded its B2B demand‑generation platform by adding social media management and video production services. The new creative capabilities integrate directly with its existing ICP development, multi‑channel outreach, and appointment‑setting tools, creating a single operating system for brand and...
Small Moments Define Trust, Performance, and Culture
The moments that change everything at work are rarely the big ones. They’re the passing comments, the tone in a reply, even the way a leader shows up in the in-between. These “insignificant” moments quietly shape trust, performance, and culture...
Limited Choices Boost Response; Three Is the Sweet Spot
The most overlooked way to increase response? Give someone a choice. When you have a choice, you’re in control. And all humans crave control. We want to feel some agency. We don’t like to feel forced… Or backed into a...
Strategic Partnership with Noetics and White Label Communications to Revolutionize ERP-Driven Communications Solutions
Noetics announced a strategic partnership with White Label Communications to merge its next‑generation ERP platform with the latter’s Unified Communications as a Service (UCaaS) suite. The collaboration creates a single, integrated framework that combines core operational tools with cloud‑based voice,...
Free 90‑Minute Sales Kickoff to Transform Your 2026 Performance
Tomorrow I'm doing something I've never done before: Putting on a FREE, 90 Minute Sales Kickoff (SKO) for ANYONE that wants to dramatically improve their sales skills and mindset for 2026 - B2B, B2C, sales leaders, soloists, this is for...
Boardwalktech Launches Verity, the Intelligent Controls Platform
Boardwalktech Software Corp. unveiled Verity, an AI‑driven Intelligent Controls Platform aimed at banks, insurers and other highly regulated enterprises. The solution uses generative and agentic AI to automate the design, execution, testing and continuous monitoring of operational, financial and compliance...
CX Industry Leaders Atento and Omilia Establish Strategic Partnership to Lead the Next Wave of Conversational AI Innovation
Atento and Omilia have formed a strategic alliance to embed Omilia’s agentic conversational AI into Atento’s customer experience platform. The partnership enhances Atento’s AI Agent pillar with autonomous virtual agents that can reason, act, and learn across voice and digital...
EQ Beats IQ: Human Touch Wins in AI Era
With AI, what’s more important: EQ (Emotional Quotient) or IQ (Intelligence Quotient)? #sponsored Gary Nugent , CEO of Informa TechTarget says brands who master the “right-brain” EQ elements of the buying journey will win in the age of AI. Full...
Advanced Creative, Targeting, and the Home Screen Are Driving What Viewers Remember on Connected TV
LG Ad Solutions partnered with MediaScience to measure viewer attention on Smart TVs using biometric and eye‑tracking data, finding that attention remains steady from power‑on through Home Screen discovery to CTV video ads. The study shows that precise targeting combined...
Align AI Product Messaging with 2026 Enterprise Adoption Trends
For all you marketers trying to generate demand for AI products or features, this one's for you: It's all about helping you understand the top trends and pains in AI Adoption in the Enterprise in 2026 so you can align...
SALESmanago Ramps Up AI and Messaging Tech to Redefine eCommerce Marketing in 2026
SALESmanago is rolling out a native WhatsApp integration and AI‑driven Recommendation Frames to give eCommerce marketers real‑time, hyper‑personalised customer experiences. The platform now supports multimedia messaging, automated journeys, and dynamic CTAs that target abandoned carts, restock alerts, and on‑site product...
Best Writing Tools for Business in 2026
The article reviews the leading AI‑driven writing tools for businesses in 2026, highlighting features, platform integrations, and pricing. Grammarly, ProWritingAid, Ginger, LanguageTool, Hemingway Editor, and Otter each offer free tiers and paid plans ranging from $9.90 to $120 per user....
Servicenow And Openai Collaborate To Deepen And Accelerate Enterprise Ai Outcomes
ServiceNow and OpenAI have signed a multi‑year deal to embed OpenAI’s frontier models, including GPT‑5.2, into ServiceNow’s AI platform. The collaboration gives enterprise customers direct access to speech‑to‑speech agents, multimodal capabilities, and custom AI solutions without bespoke development. ServiceNow will...
TreviPay Brings Pay by Invoice to Visa Issuers
TreviPay has launched a Pay by Invoice solution tailored for Visa‑issuing banks, allowing them to offer invoice‑based financing directly to B2B merchants. The product plugs into Visa’s existing network, delivering real‑time credit decisions, instant settlement, and seamless integration with issuer...
Pixelworks Announces Board Changes to Align with New Business Focus and Strategy
Pixelworks announced a board overhaul to support its shift toward a pure technology licensing model after selling its Shanghai subsidiary. Douglas J. Darrow, a former Dolby senior vice president and DLP business leader, joined the board effective Jan. 14, 2026,...
BMC Advances Business-Driven Automation and Mainframe Transformation with AI-Powered Innovations
BMC unveiled a suite of AI‑driven enhancements across its Control‑M and BMC AMI platforms, aimed at simplifying workflow creation, real‑time event handling, and mainframe support. The AI Workflow Creator lets business users build workflows using natural language, while expanded integrations...
ABBYY Launches Vantage 3.0 Directly Integrating with Generative AI and Offering Advanced Compliance and Privacy Capabilities
ABBYY introduced Vantage 3.0, a Document AI platform that directly integrates large language models (LLMs) and runs on a modernized tech stack. The release adds a real‑time analytics dashboard, built‑in compliance and redaction tools, and pre‑engineered Azure OpenAI prompts for...
Nativex Announces Strategic Partnership with Netflix to Bring Premium Streaming Inventory to Advertisers
Nativex announced a strategic partnership with Netflix to sell ad inventory on the streaming platform’s ad‑supported tier. The deal gives Nativex clients access to Netflix’s premium pre‑roll, mid‑roll, Pause Ads and QR‑enabled formats, backed by first‑party audience data. Netflix’s ad‑supported...
Questex’s StreamTV Europe Builds Major Momentum as Europe’s Streaming Industry Converges in Lisbon, Uniting Streaming Leaders Across the Full Ecosystem
Questex’s StreamTV Europe, slated for April 13‑15 in Lisbon, is positioning itself as the premier gathering for Europe’s streaming ecosystem. The three‑day forum will host CTV operating systems, platform providers, content owners, ad‑tech firms and infrastructure partners, offering an end‑to‑end...
Gen Z Is Changing Where Marketing Begins, Not Just Where It Ends
Gen Z’s purchasing power is set to hit roughly $12 trillion by 2030, turning the cohort into a primary decision driver rather than a peripheral audience. Marketers now see brand discovery moving from search engines to short‑form social clips on TikTok...
A Sharp Turn Into Digital Experience - Sharp Inspire Expo 2026 Paves the Way
Sharp Europe has consolidated its recent acquisitions—Complete IT, ITpoint Systems and Apsia—under the Sharp DX brand, signaling a decisive shift from hardware to a full‑stack technology partner. At the Inspire Expo 2026, President Yoichi Tomata highlighted that trust, quality and expertise drive customer...
GIBO Advances Toward Integrated Autonomous Mobility Systems, Building a Unified AI Stack Across Air and Ground Platforms
GIBO Holdings announced the next phase of its AI mobility roadmap, extending the GIBO.ai Calculation Engine into a unified, cross‑domain stack that serves both aerial and ground platforms. The engine consolidates perception, navigation, behavioral modeling and mission planning for eVTOL...
When Every Day Counts: Building CRO Partnerships on a Foundation of Trust, Care and Precision
Almac Clinical Services positions its "Supply with Care" model as a trust‑based solution for CROs facing costly clinical‑supply delays. The firm highlights a global depot network, real‑time visibility tools, and dedicated CRO operational leads to keep medicines on schedule. By...
Knoops Boosted by Strong Christmas Sales Growth
Knoops reported a 12% increase in UK store‑for‑store sales over its six‑week Christmas trading window, keeping annual revenue on track to surpass £20 million. The retailer also announced a new production and warehousing facility and the appointment of former Game Group...
Wise Serves 11 Million Customers as Volumes Hit £47 Billion
Wise processed £47.4 billion in cross‑border payments in Q3, a 26% year‑over‑year increase, while its active customer base rose to 10.9 million, up 20%. Business‑focused accounts grew 37% in volume, outpacing the 21% growth of consumer accounts, and now serve 542,000 clients....
Music Magpie Partners with Timpson on In-Store Smartphone Trade-Ins
Music Magpie, AO World’s recommerce arm, has teamed up with Timpson to roll out in‑store smartphone trade‑ins across more than 1,300 UK locations after a four‑month pilot. Customers can hand over their device, watch a live assessment and receive cash...
Silence Isn't a No—Follow Up Until It's Unwanted
Most deals don’t die. They just don’t get followed up. Business owners worry about being annoying, so they stop too early. I was once asked: how often should you follow up? My answer was simple until you no longer want...
Lacoste’s Next Serve: Inside the Brand’s Big Australian Push
Lacoste is transitioning its Australian presence from wholesale to a direct‑to‑consumer model under distributor Accent Group. The partnership leverages Accent’s 25‑year relationship with Lacoste and its expertise scaling global footwear brands to build a bespoke retail footprint, beginning with a...
SER Group Rebrands to ‘Doxis’ and Enhances Leadership to Reflect AI-First Focus as ‘The Document Intelligence Company’
SER Group has rebranded as Doxis, aligning the corporate name with its flagship intelligent content automation platform. The company highlighted its AI‑first “Document Intelligence” vision and reported profitable growth for 2025. Doxis now counts over five million daily users and...
Success Comes From Choosing the Right Game, Not Harder Work
"Outwork everyone" is a lie told by people who don't. I believed it for years. Work harder. Think harder. Grind harder. Outperform everyone. That was the formula. And it worked, technically. I got the titles. The bigger salary. A lot...
Prioritize Clicks, Let Landing Pages Handle the Sale
Your number 1 job when running ads, sending emails, posting on social is to drive a click. It’s not to sell your product or service. It’s simply get them to click. Let your landing page sell your product… To many...
Process Street: Systemize Your Business and Ensure Compliance
Process Street introduces an AI‑driven compliance operations platform that turns static policies into live, auditable workflows. The solution centralizes governance, offers multi‑stage approvals, real‑time visibility, and mobile access, supporting standards such as ISO 9001, SOC 2, SOX and FDA. Customers report over...
Personal Brand Issues Are Just Messaging and Offer Gaps
Most "personal brand" problems are messaging or offer problems in disguise Sell something people want Explain it so they know why they should want it Creating unignorable content becomes much easier
New AI Writes Complex Content, Saves 90 Hours Monthly
Most AI content tools are slop generators. We've tested a ton over the past few years. Same story every time: generic outputs that sound like they were written by someone who skimmed a Wikipedia article. There's a new one on the block...
Thomas Rolls Out AI Search and Performance-Based Ads to Speed Industrial Sourcing
Thomas, operating under Xometry, unveiled an AI‑driven smart search that lets industrial buyers use natural‑language, multi‑attribute queries, delivering more than 15% higher supplier evaluations than its legacy tool. The platform also introduced performance‑based listings, where manufacturers pay only when buyers...
Silent AI Agents Drive $2.5M Pipeline by Listening
My AI agents sent zero messages last month. They helped me close $2.5M in pipeline anyway. Here's what everyone gets wrong about AI on LinkedIn: Most people use AI agents to send more messages. More connection requests. More follow-ups. More...
Act Now: Marketers Must Navigate a Fractured Reality
"A long time coming, but I know... A change gon' come... Oh yes, it will" - Sam Cooke This a special edition of my newsletter - which if you're interested, you can subscribe here. Hello friends. It is Martin Luther...
As AI Search Evolves, Dubai Businesses Strengthen SEO with Generative Engine Optimization
Dubai firms are adopting Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to adapt to AI‑driven and answer‑based search. Right‑Door, a local digital agency, is rebuilding SEO foundations for companies with little organic presence, layering GEO and AEO principles...
Context‑Driven AI Agents: Avoid Costly GTM Noise
AI agents in GTM without the right context are expensive noise.
Stay Flexible, Don't Underestimate AI's Evolving Power
Two things are becoming crystal clear to me when it comes to AI in business: 👉 #1: Stop marrying yourself to any single AI platform. I don't care if it's ChatGPT, Claude, or Gemini. The market is moving too fast....
Anduril Selects Dirac to Power AI-Driven Work Instructions Across Its Factories
Anduril has entered a multi‑year agreement with Dirac to use its BuildOS platform for AI‑driven work‑instruction authoring across its factories. Initial deployments cut authoring time by 87.5%, turning a 12‑hour task into a 90‑minute one and delivering roughly a ten‑fold...
Simplify Decisions: Fewer Clicks Accelerate Growth
Marketing rule no one wants to hear: The easier you make it to say “yes,” the faster you grow. That means: • Fewer clicks • Fewer barriers • Fewer decisions Customers want clarity. If they have to think too hard,...
Scale Your Systems to Match Business Stage
I see founders running their $50k business with $5M systems while others try to run $5M operations with $50k hustle. Both businesses will die if they don’t change. Make sure you know your stage and stay in your lane.
DriveCentric and Dealer Pay Announce Strategic Partnership to Enable Payments Within the CRM
DriveCentric, a dealership‑focused CRM, announced a strategic partnership with Dealer Pay to embed compliant payment collection directly within its platform. The integration will allow dealers to move from customer conversation to revenue without leaving the CRM, supporting both mobile and...
Viooh Partners With Atmosphere Tv To Unlock Programmatic Access
VIOOH has teamed up with Atmosphere TV to bring its premium programmatic supply‑side platform to the world’s largest place‑based streaming network. The deal unlocks more than 60,000 high‑traffic venues in the UK, North America and Australia, delivering over one billion monthly...