Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
The SAUCE Framework For Better Content Marketing
The blog introduces the SAUCE framework—Strategy, Audience, Users, Contribution, Execution—to inject purpose and flavor into content marketing. It argues that bland, random content fails to demonstrate impact and urges marketers to align each piece with clear business priorities. By mapping content to strategic goals, target audiences, internal stakeholders, measurable contribution, and a disciplined execution plan, teams can create relevant, revenue‑driving assets. Author A. Lee Judge, a seasoned B2B marketer and speaker, offers the framework as a practical tool for agencies and enterprises alike.
Marketing Budgets Surge, Signaling 2026 Economic Confidence
The economy may feel like crap, but marketing is typically a leading indicator of where things are going. When companies are more confident, they increase their budgets. Which is exactly what’s happening in 2026. https://t.co/2ZZxcnmJ22
AI Enables Anyone to Build Million‑Use Apps—Work Remains Hard
"This is the most exciting time in our lives to build software" with @lennysan "I can't even code and I've built 12 apps on @Replit that have been used almost 1,000,000 times. And we run an eight figure business with 2...
Woopicx: Ship Customized, Professional, and Consistent Visuals Faster Using AI-Editable Stock Images
Woopicx launches an AI‑editable stock image platform that lets marketers modify pre‑designed visuals via natural‑language prompts. The library offers over 40,000 assets—including 3D mockups, UI elements, and social graphics—and supports instant color changes, object swaps, and aspect‑ratio conversions. By treating...
Measure SKO Impact with Pre‑Post Alignment Assessment
Planning your Sales Kickoff? Here’s a quick way to measure its actual impact: take a baseline assessment now, then again 30-60 days after your event. Take the Sales and Marketing Alignment Assessment: https://lnkd.in/eBydtVJG This 10-minute diagnostic will show you where...
Agency Fees Buy Expertise, Not Just Service
Part of why you're paying an agency is for the insight they have from other brands. The value provided there is where the premium typically comes in. You're not just paying for good service. You're paying for a high qualified HR flow of...
When Heavy Products Make Global Sense
Freight‑right founder Robert Khachatryan argues that heavy, high‑margin products—like commercial fitness equipment or laser welders—can thrive in cross‑border ecommerce despite shipping complexities. By examining visitor geography and freight quotes, merchants can identify overseas demand that justifies freight, duties, and taxes....
Scale AI by Embedding Feedback Loops, Not Flashy Demos
In 2025, a lot of teams treated AI like a feature multiplier. Bolt it on, ship a demo, call it progress. The hard work of designing systems that learn, degrade gracefully, and hold up under real usage was quietly discounted....
Sales Need Marketing Copy to Align Teams
If sales can’t reuse your marketing verbatim, alignment is broken.
From Ink to Video: LORii Launches The First Major Leap in Recommendations Since the Typewriter
LORii has launched VidR, a feature that lets educators attach video or audio recordings to traditional recommendation letters. The multimedia content is accessed via QR codes or secure links, with identity verification protecting privacy. VidR aims to capture non‑verbal cues—tone,...
AI-Powered Systems Multiply Founder Productivity and Insight
What I built during this ‘down week’ using AI as a non-technical founder (ordered by leverage): • Founder AI brain — compresses my external and internal content (thinking, writing, and decisions) into a reusable system so strategy and drafts never start...
Ask About Heart and Head to Uncover True Objections
HOW TO ATTRACT MORE FULFILLING CLIENTS At the end of my client calls, I like to ask two questions: How are you feeling? Do you sense any objections in your head and your heart right now? The first question is...
Belfast Digital Expert Warns Organic Search Traffic Fragmenting Across AI Platforms
ProfileTree founder Ciaran Connolly warns that organic search traffic in the UK and Ireland is fragmenting across AI‑driven platforms such as ChatGPT, Perplexity and Google’s AI Overviews. Research suggests up to 25 % of traditional Google traffic could shift to these...
AI‑averse Majority Forces Businesses to Rethink Marketing
Last week POLITICO asked which party benefits from Americans' fear of AI. This morning The New York Times led with a story about the growing backlash. Everyone, apparently, hates AI now. Good. Here's why: When the masses reject something out...
Executive Visibility Drives Trust, Sales, and Brand Growth
As markets become more competitive and AI-generated content floods every channel, one truth is becoming impossible for companies to ignore: leaders who stay invisible will lose ground to those who show up publicly. Visibility builds trust faster than any campaign;...
KNOREX Provides Year-End Business Update Highlighting Record Ad Spend in Q4 and Accelerating Commercial Momentum
KNOREX Ltd. reported a year‑end update highlighting record fourth‑quarter ad spend processed through its AI‑driven XPO platform, the strongest in company history. After completing its NYSE American IPO, the firm increased investment in sales, marketing and go‑to‑market initiatives, generating a...
Flex Ads with Top Assets Drive $50K Daily Spend
PSA - Flex ads with your top performing static and videos + Max value optimization are absolutely ripping right now. Take your top 5 static and video each week/month. Throw em into a flex ad and let it rip 🚀 Seeing it...
Structure Beats Style: Algorithms Prioritize Skimmable Content
Most people think great content is enough to win on social. In 2026, that’s only half the equation. Algorithms don’t “feel” creativity — they understand structure. They skim your videos the same way humans skim a webpage. Headlines. Clear sections....
499: The Event ROI Reality Check
The episode explores how B2B marketers can make events a strategic, ROI‑driven investment by selecting the right mix, designing memorable experiences, and aligning sales and marketing. Charles Groome explains a three‑bucket framework and the value of smaller listening events, Jamie...
True Luxury Is Time, Health, and Peace, Not Wealth
What if you hit your income goal this year? And still feel empty... That's how I felt on Jan. 1st, 2022. Still stressed. Still exhausted. Still missing my life. So I decided to redefine luxury: - Good sleep. - Time...
Setbacks Shape Founders by Their Meaning, Not Reality
Most first-time founders believe the hardest part is the situation they’re in. A missed deadline. An investor who passed. A launch that didn’t move numbers. A hire that didn’t work out. In the early days, progress gets interrupted in small, unglamorous ways...
How To Overcome Survey Fatigue: Latest Research and Proven Tips for 2026
Survey fatigue is eroding the reliability of customer feedback as marketers flood respondents with frequent, lengthy surveys. Recent data shows response rates have fallen 15‑30% in the past five years, with surveys longer than 10‑15 minutes driving up to 40%...
Target the Moment, Not Just the Market
Smart marketers don't just target specific markets They target specific *moments*—the moment that makes buyers say “I need this now” Find your target moments, win
Spice up Uncertain Content Plans with S.A.U.C.E.
When you’re not sure if your current content plan is working… Put some S.A.U.C.E. on it. https://t.co/5bXMu54dxn
It’s Time To Write Your First Business Book
The business book market remains robust, with U.S. publishing revenue reaching $32.5 billion in 2024 and print titles still accounting for the bulk of sales. Audiobooks are the fastest‑growing format, expanding 22.2 percent to $2.4 billion last year, adding a new consumption channel...
Master These B2B Skills to Stand Out Amid AI
When Every Marketer Has AI, How Does Any Brand Stand Out? Here are the Top B2B Marketing Skills to Differentiate https://t.co/Q5cv8ECkh0 https://t.co/JFn65z5bc4
Email Marketing Still Delivers Strong ROI, Budgets Grow
Email marketing isn't dead. Sure, people don't talk much about it these days. And there isn't a ton of innovation happening with email. But based on this data, companies must be generating a nice ROI to maintain and increase their email marketing budget....
How To Avoid A Website Redesign Failure
Website redesigns often fail because teams treat them as pure visual projects rather than integrated performance, acquisition, and lead‑generation systems. The article highlights that misaligned design priorities, neglected performance budgets, and incomplete SEO or analytics migrations can silently erode traffic,...
Your Offer Is the #1 Business Growth Lever
The biggest lever you have to improve your business as a whole is your offer. What value are you providing potential customers to get you their time, dollars, experience. Improve your offer and the rest of your funnel will fundamentally change.
Stop Predicting, Start Acting: Build, Write, Think Publicly
I keep seeing people try to predict their way out of uncertainty. That instinct is understandable. It’s also misplaced. What landed for me here is the shift away from prediction theater toward agency, intuition, and learning through action. When speed is...
MVP App Development Company: Turning Ideas Into Market-Ready Digital Products
The article explains how MVP app development companies transform early ideas into market‑ready digital products by focusing on core functionality, rapid iteration, and user feedback. It outlines the step‑by‑step MVP process—from idea validation and feature prioritization to design, development, testing,...
AI-Powered Restaurant SaaS Hits 3x YoY Growth
Nothing like epic investor updates on 1/1/26. First up is @owner: 👩🍳 One of the best companies I've ever invested in is @owner — AI for restaurants. A great example of AI Vertical B2B. They dramatically accelerated in 2025: • Growing almost...
Early Adoption Beats Watching: AI Advances Faster Than Expected
The pace of AI progress is easy to underestimate. Models are now outperforming experts across a wide range of knowledge tasks from analysis to application. What’s striking is how quickly this happened. Just a few years ago, this wasn’t even in the...
True Success: 15‑20 Years Building Iconic Ventures
Serial entrepeneur is good Even better is putting in the 15-20 years it likely takes to build something iconic that lasts
Leverage the Fresh Start Effect for Immediate Success
Happy 2026! Today is a great day to harness what behavioral scientists call The Fresh Start Effect. “The fresh start effect works because it aligns with human psychology. This is about working with, rather than against, our basic tendencies. We...
AI Agents Swap, Not Eliminate, Management Workload
Here's something almost nobody tells you when you deploy your first AI agent: you're not eliminating management overhead. You're trading one type of work for another. It's different work. But it requires about as much time for oversight, review, and...
Control Your Dials, Forecast Growth, Shape Results
Start forecasting your growth based on inputs. • Emails sent • Ad tests deployed • Creatives produced • Campaigns launched • Spend velocity by channel Those are the dials you control. You can’t force results, but you can shape what leads to them.
Your Personal Brand Fuels Business Success
It’s officially 2026. Do I need to keep shouting this message and waving this sign around? Or are you finally convinced that building your personal brand will help build your business? (Please say you get it. My arms are getting tired.) https://t.co/XWnLFjtb6G
Rising Ad Costs Force Companies to Prioritize UX and CRO
UX and CRO aren't a sexy topic. Most companies underinvest in these areas, even though they deliver massive ROI. With ad costs continually rising, companies are spending more on CRO in 2026. They have no choice... you have no choice. https://t.co/nz7KCfDB86
AI SDR Secures $100K Deal on New Year's Eve
Our AI SDR booked a $100k+ deal on New Year's Eve It's truly becoming a different world And it's only just begun in GTM
From Agency Sale to Multi‑7‑Figure Growth: 2025 Wins
My 2025 Wrapped: - Sold my first agency - Bought my mom an apartment - Officially launched Nord Media (April) - Moved to Austin - Trimmed service offering from 8 —> 2 - Hit multi 7 figure run rate by September - Grew newsletter to 120,000 Subscribers -...
Intentional Momentum Over Hustle Drives Sustainable Impact
As I reflect on this past year, one theme keeps coming up in my work, my conversations, and my personal life: Momentum with intention Not hustle for the sake of motion. But intentional with a specific outcome in mind. At...
Learn Poker's Thinking, Then Business's Compounding Power
Poker teaches you how to think. Business teaches you how to compound. Poker is a great vehicle for learning the ups and downs of business. However, it's a tough game to completely rely on if you want to have outsized returns in...
AI-Native B2B Firms Command Premium, Others Face Discount
Navan IPO’d in October and hit $800m ARR growing 29%. And it still is trading at 5x ARR. If you aren’t truly AI Native, the world doesn’t love you today in B2B. Even with those numbers....
Craft Defensible Premises, Not Generic Taglines
Here's an approach to messaging I hear from lots of people in the business of selling their expertise: “It's X-made-simple” “We're your one-stop-shop” “We offer Premium Y” “We empower your Z at scale” These are well-intentioned enough. We want to...
AI Delivers Real ROI When Integrated Into Core Operations
AI use should go beyond content creation or automating fake outreach. It needs to tie to real business activity to demonstrate ROI. A few months ago, I listed out most of the ways that I use AI in real business...
2026 H2 Set for Massive IPO Wave: SpaceX, Databricks, More
"2026 will be a year of MASSIVE IPOs in back half of the year: SpaceX first, Cavna, Databricks, and Anthropic. And that's just a start." with @HarryStebbings @rodriscoll + me https://t.co/DiFPYJGaET
Prioritize Learning Over Being Right to Empower Teams
The most important thing a founder can give a team is confidence that learning is valued more than being right. That single belief changes how people act when no one is guiding them.
Function Health Generates 25‑35% of Quest Diagnostics Traffic
Function Health is crushing it. So Quest Diagnostics is estimated to do $11B in revenue in 2025, and if you use @function for blood draws, you go there. Today I was asking one of the phlebotomists how many of his patients are...
Consistent SEO Needs Strategic Framework and Tactical Cadence
Successful SEO requires a balance of strategy and tactical implementation with consistency. A framework with a cadence for what is important helps prioritize focus. https://t.co/uHHy022gQa via @coreydmorris, @sejournal