Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
2025: Landmark AI Progress for Quickplay, Delivering Business Impact for Broadcasters in a Creator-Driven World
Quickplay announced that its AI‑powered Shorts and AI Studio tools have delivered measurable gains for tier‑one broadcasters, including over 100 % watch‑time growth, a 130 % boost in ad‑fill rates, and a 500 % expansion in audience reach via social syndication. The platform also cut production time for vertical clips from up to 60 minutes to under five minutes and reduced total cost of ownership by roughly 40 % through cloud‑native consolidation. These results demonstrate that AI is moving from hype to operational advantage, enabling legacy broadcasters to compete with creator‑driven platforms. Quickplay’s open API architecture positions it to integrate emerging AI models such as Gemini 3.0, ensuring continued innovation.
IRISTIA Unveils the First AI-Ready Email Structuring Platform at CES 2026
SEANAT unveiled IRISTIA at CES 2026, the first AI‑ready email structuring platform that converts unstructured inbox archives into a searchable corporate memory. Built on the patented MRAS architecture, the solution reconstructs MIME metadata, relationships, and attachment context, delivering a governance‑ready...
SaaStr 836: The Step-By-Step Playbook for Building AI-Powered GTM Teams with Personio's CRO
In this episode, Personio CRO Philip Lacor outlines a step‑by‑step playbook for embedding AI into go‑to‑market teams, highlighting five core lessons such as top‑down and bottom‑up adoption, cross‑functional collaboration, prioritization frameworks, fostering an AI culture, and pairing the right tech...
Ekyam AI Delivers a Unified Retail Data Platform Built for AI-Driven Operations Through Google Cloud Marketplace
Ekyam has launched its Retail Intelligence Operating System (riOS) on Google Cloud Marketplace, offering a unified data platform for retailers. The solution provides universal connectors, a canonical retail data model, and a semantic layer that standardizes product, order, inventory, and...
Build Trust with Prospects to Boost Acquisition Odds
Getting to know potential acquirers in your space does increase the odds they acquire you — if you do it for the right way. Why? Because it builds trust. And a big part of M&A is trust. Will the team we just...
Effective Brand Marketing Is Product‑centric, Not Just Quirky Campaigns
There's a very big difference between trying to get someone to start thinking of you and preventing them from forgetting you - and a lot of the brand marketing we talk about is the latter. Big brand campaigns, the ones...
Manufacturing Ideation: How AI Engines Can Reshape the Marketplace of Innovation
The article argues that AI engines like ChatGPT, Gemini, and Claude are redefining innovation by turning idea generation into a scalable, cross‑disciplinary marketplace. By prompting AI to juxtapose unrelated domains, businesses can uncover novel concepts such as just‑in‑time publishing or...
GrowthRise Mastermind Recap Jan 6, 2026
GrowthRise’s Jan 6 mastermind call delivered actionable tactics for B2B marketers facing platform restrictions, limited budgets, and scaling challenges. Participants learned to sidestep Meta’s employment‑category limits by reframing ad copy, to concentrate pre‑seed cybersecurity outreach on 10‑20k high‑quality prospects using LinkedIn...
Interactive Experiences Drive Impactful B2B Thought Leadership
How can B2B marketers optimize their thought leadership content to be more impactful? Make that content an experience that engages and creates both mental availability and contributes to buyability. From interactive experiences to events to video or podcasts - going...
Stop Parenting Your Startup; Treat It as an Organization
Your business is not your baby, child, or another human you are in a relationship with. It is an organization. That distinction matters more than founders want to admit. Organizations exist to convert decisions into outcomes at scale. They rely on clear...
AI Is Doing Everything We Said It Never Would—And Sooner Than You Thought
In this episode, Christopher S. Penn dismantles the old "AI will never" myths by showing how generative AI now creates ads, tops music charts, and even acts as a companion or therapist. He argues that AI can emulate empathy, judgment,...
Skip Slides, Use Simple Diagrams to Secure Funding
A senior leader from a multinational company once came to us for help. He was flying to the U.S. to petition his CEO for a $100 million budget. His request was simple: “Can you help me with five slides?” We...
Social Platforms Are Essential for Sustainable Marketing
The degree to which social platforms dominate discovery and top of funnel can't be overstated. I'd argue that, in many fields, it's unrealistic to think you can build a sustainable marketing practice without social.
B2B Marketing on TikTok: What You Need to Know
TikTok is rapidly emerging as a viable B2B marketing channel, with Meltwater estimating it can reach 48.8% of U.S. adults. The platform’s algorithmic For‑You page and short‑form video format enable brands to convey complex ideas quickly, while recent data shows...
Real‑World M&A Lessons: Offer Private, Objective Guidance
I’ve been around long enough to see how most M&A paths actually unfold. Some work exactly as hoped. Others resolve quietly. A few fall apart late for reasons that never make it into a postmortem. I’ve been on the acquiring side, the...
Put the Answer First: Stop Burying the Lead
Dear Marketers, Put the answer first. Put the answer first. Put the answer first. Sincerely, Humans & Answer Engines (ChatGPT, Claude, Etc.) ------- (In other words, stop burying the lead with your content. If you want impatient humans to stick...
Level Up Development Launches AI-Assisted Software Development Service to Accelerate the Delivery of Custom Software
Level Up Development has launched an AI‑Assisted Software Development as a Service (SDaaS) that blends generative AI workflows with its elite “Special Forces” engineering teams. The hybrid model automates architectural scaffolding, code generation, and quality assurance while senior engineers focus...
Hook First, Depth Later: Win on Social
Most smart people lose on social because they start with depth. The mistake isn't being smart. It's leading with complexity before you've earned attention. Algorithms don't reward depth at the top of the funnel. They reward: • Simplicity • Repeatability...
Future Work: Claude Code Builds, Manus Handles Tasks
The future of work is multi-tabling Claude Code for building products + Manus for general tasks. https://t.co/g21OVOiZgR
SHAREit Group Upgrades to AI-Powered Mobile Ad Platform to Drive Growth in Emerging Markets
SHAREit Group has revamped its mobile advertising platform into an AI‑driven growth engine, leveraging its proprietary AI‑Powered Core. The upgraded system now reaches roughly 2.4 billion users, delivers over 150 million daily ad impressions and handles up to 180 billion ad requests per...
SaaStr Scales GTM Dramatically with Minimal Staff
"SaaStr went from 10 humans in GTM to 1.2. And it does just as well. But we'd still love to hire 2 more humans." with @lennysan https://t.co/TKyWoJ0aau
Organize Claude Code Meetup to Accelerate Business Growth
Considering doing a 'Claude Code for Business' in- person meetup since this stuff is changing so fast. If you want to meet up with likeminded Claude Code fanatics who want to grow their businesses faster, leave a comment.
StackAdapt Launches In-Platform NPI Targeting and Measurement to Power Deterministic, Multi-Channel HCP Advertising
StackAdapt introduced an in‑platform National Provider Identifier (NPI) targeting and measurement suite aimed at pharmaceutical marketers. The self‑serve tool lets advertisers upload NPI lists, create granular HCP segments, and run campaigns across CTV, display, native, audio and video. It provides...
Roku and iSpot Bring Outcome-Based Optimization to Streaming
Roku becomes the first major streaming publisher to embed iSpot’s Outcomes at Scale product for outcome‑based campaign optimization. The integration lets advertisers track ROI, adjust creative tactics, and drive concrete business results such as web conversions directly on the Roku...
Snowflake Enables Enterprise-Ready AI by Bringing Google’s Gemini 3 to Snowflake Cortex AI
Snowflake announced an expanded partnership with Google Cloud that embeds Google’s Gemini 3 large‑language model directly into Snowflake Cortex AI. The integration lets enterprises run generative‑AI workloads on governed data without moving it, while joint go‑to‑market efforts add co‑selling and Marketplace...
Zenity Now Available on AWS Marketplace, Bringing End-to-End Security to Amazon Bedrock AgentCore and Enterprise AI Agents Everywhere
Zenity announced its availability on AWS Marketplace, streamlining the purchase and deployment of its AI‑agent security platform. The solution extends full‑lifecycle protection to agents built on Amazon Bedrock AgentCore and to broader AI estates across cloud, SaaS, and endpoints. By...
ZeroGPT: The Fastest Way to Verify Human-Written Content
ZeroGPT is an AI‑content detection and writing‑support platform that identifies text generated by modern language models while offering tools to refine, summarize, and validate content. It uses a multi‑stage deep‑learning engine to assign confidence scores and highlight suspect passages, supporting...
TNL Mediagene Introduces NLWeb Support to Strengthen Its Digital Media as AI-Native Content Infrastructure for the AI-Driven Web
TNL Mediagene announced the integration of Microsoft’s Natural Language Web (NLWeb) framework into its digital media assets, allowing content to be accessed via plain‑language queries. The move transforms static webpages into machine‑readable, conversational interfaces that AI agents and large language...
MediaRadar Launches Data Cloud: Powering AI-Ready Marketing Intelligence, Everywhere
MediaRadar unveiled its Data Cloud, a cloud‑native platform that delivers AI‑ready marketing intelligence directly into clients' data warehouses, analytics tools, and generative AI models. The offering aggregates $280 billion in media spend, over 35 million creative assets, and data from more than...
GigaStar Appoints Ex-Songfinch Founder & Media Entrepreneur Scott Kitun as Chief Business Officer
GigaStar, a platform that connects YouTube creators with investors, announced the appointment of serial entrepreneur Scott Kitun as Chief Business Officer. Kitun will steer the company’s primary market expansion and prepare for the secondary market launch slated for March 16, 2026. He previously...
Clear Positioning Beats Better Products Every Time
You can have the best product in the world, but if your positioning sucks, no one will care. "Better" doesn’t win. "Clearer" does. Category leaders are the best at explaining why they matter.
Navigating the Investment: A Strategic Guide to the Cost of IoT Development
The article breaks down the components that drive IoT development costs and frames them as strategic investments rather than mere expenses. It explains how project scope, hardware‑software integration, security, compliance and scalability each add distinct budget lines. It showcases Cogniteq’s...
YouTube Is the #1 Product Research Hub—Don’t Ignore It
YouTube isn't the sexiest social network, but it is the number 1 destination for product research. Ignoring YouTube will hurt your sales. https://t.co/79yGTpuVuF
Survey by Vibes Finds 65% of Consumers Made a Purchase From a Brand’s Text Message in 2025
Vibes’ 2026 Mobile Consumer Insights survey shows 78% of shoppers have purchased directly from a brand’s SMS or MMS message, with 65% doing so in the past year. Preference for Rich Communication Services (RCS) is strong, as 81% of respondents...
Bluefish Releases 2025 Holiday AI Commerce Report: How Generative AI Rewrote the Holiday Marketing Playbook
Bluefish AI’s 2025 Holiday AI Commerce Report reveals that generative AI now dominates holiday shopping, with paid media accounting for virtually none of the AI‑generated product recommendations. Brands that invested in high‑quality, well‑structured owned and earned content captured the bulk...
MarTech Interview with Michael McNeal, VP of Product at SALESmanago
Michael McNeal, VP of Product at SALESmanago, outlines how AI is reshaping the martech landscape for SaaS marketers. He stresses the shift from fragmented tools to integrated, data‑driven platforms where AI is embedded rather than bolted on. McNeal shares practical...
ITTRackNap Announces US Launch of Its Marketplace and Subscription Commerce Platform, Enabling MSPs, Telecommunications and Distributors to Monetize Cloud Products...
RackNap, an AI‑powered marketplace and subscription automation platform, announced its launch in the United States, extending its presence from APAC and EMEA into the Americas. The solution consolidates ordering, provisioning, billing, and analytics for managed service providers, telecoms, and technology...
Xumo Introduces Advanced Identity Solution to Power Smarter Streaming Investments
Xumo, the Comcast‑Charter streaming joint venture, launched an advanced identity solution that blends its proprietary viewership data with third‑party data from TransUnion, The Trade Desk and LiveRamp. The platform leverages Unified ID 2.0 and RampID to enable privacy‑first audience targeting...
Advanced Digital Automotive Group Announces Adoption of Advanced AI Software for SEO and AEO
Advanced Digital Automotive Group (ADAG) announced it is integrating a new artificial intelligence platform to power its SEO and answer engine optimization (AEO) services for auto‑repair shop clients across the United States. The AI tool automates content creation, refines keyword...
Ownable Ideas Convert Followers Into Paying Clients
Viral hooks and post templates get you followers… Ownable Ideas get you paying clients Choose which one you want
Shift Followers From Open to Owned Platforms for True Ownership
Grow your audience on open platforms. • Twitter • LinkedIn • TikTok Then, get as many people as possible onto your owned platforms. • Email • RSS feeds • Phone numbers Owning your relationship and having an outreach is how you build foundation.
Underwriter: Turn Simple AI Prompts Into Professional Websites
Underwriter is an AI‑powered website and application builder that creates fully structured, editable sites from natural‑language prompts. Users describe a landing page, e‑commerce store, or full business site and the platform instantly generates pages, navigation, and content. Features include real‑time...
Disruption Thrives at Market Fringes, Not the Status Quo
There's a famous quote from the economist John Maynard Keynes, that "the market can remain irrational longer than you can remain solvent." He was speaking about investing but it has just as much application to marketing, because many a better...
AI Erodes Speed Advantage, Judgment Now Matters Most
AI removed the natural friction that used to separate thinking from output. Writing, design, analysis, code, and planning now move fast enough that effort is no longer a credible signal. When anyone can produce something quickly, speed stops being impressive. What...
AI Denialism Ignored: Technology Advances Faster Than Skepticism
A Response to The Rise of AI Denialism Over the holiday, I caught Louis Rosenberg’s “ The Rise of AI Denialism” article in @BigThink(big hat tip to my friend Ian Truscott for sending it to me) and I was struck...
Stop AI-Generated Sales Pitches; Embrace Real Insight
AI message personalization is A CANCER on sales and here’s what to do INSTEAD… Think about what just happened in this message… =============== “{{generic summarized fact about me that sounds like a robot wrote it}}” “Here’s what everyone does” “Here’s...
Seamless ElevenLabs Integration Into Founderscape and Replit in Minutes
Just integrated @elevenlabsio into Founderscape (and @Replit) in about 5 minutes And it just ... works This is how you do it. Well done https://t.co/Z0lVQTk4Or
Brand Benefits Every Business, Not Just Big Companies
RT @VisionEdgeMktg 🧠 Brand isn’t a “big company luxury.” It’s how you differentiate, protect price, and earn repeat business—at any size. https://t.co/aTTqOFh1pD #BrandStrategy #Positioning #B2BMarketing
Productive Meetings Require Pre‑existing Context, Not Just Discussion
Meetings feel productive when they recreate context. They move the business forward only when that context already exists.
Curated PPC Prompt Library Boosts Workflow Efficiency
A curated library of PPC prompts built to accelerate every stage of your workflow and for you to adapt to your needs https://t.co/fkP7d1RiJP via @theshelleywalsh, @sejournal