Know What's Happening in B2B Growth
Know What's Happening in B2B Growth
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LiveRamp expands Unity partnership, unlocking 2.9 B devices for marketers
LiveRamp has broadened its collaboration with Unity by embedding its RampID identity solution into the Unity Exchange. The integration gives marketers access to Unity’s mobile ecosystem of 2.9 billion monthly active devices worldwide and 256 million in the United States, enabling first‑party data‑driven omnichannel campaigns within mobile games.
Also developing:
By the numbers: Unidata raises $65.6M for Rome data‑center JV
The article argues that a three-tier pricing strategy—entry, core, and premium—helps companies shore up revenue by matching offerings to distinct customer budgets and use cases, improving product-market fit amid economic uncertainty. It advises clear feature differentiation, value-based pricing, and deliberate upsell paths to boost conversion, retention and average revenue per user while avoiding feature bloat or confusing tiers. Implemented well, a 3-tier model diversifies revenue streams, simplifies forecasting, and creates scalable pathways for growth and monetization across customer segments.
Machines Lab at $12B at $0 revenue. OpenAI at $500B but with $12B in real revenue. Why OpenAI's 41x doesn’t look so crazy anymore 👇
Machines Lab at $12B at $0 revenue. OpenAI at $500B but with $12B in real revenue. Why OpenAI's 41x doesn’t look so crazy anymore👇 Valuation without revenue is just a story. This chart makes it clear that the AI market...
Whoz launched a mission‑ready, agentic workforce orchestration platform that uses a network of AI agents—built on over 1 billion operational data points—to automate and optimize staffing, team assembly, and bench management for professional services and engineering firms. Early adopters report...
BFCM is just 39 days away. If you’re like any of the brands that fail to prep properly, you’ll end up with: → Campaigns rushed with no testing → Ads competing for attention (but not optimized for peak CPMs) →...
It's time. 🏃♀️It's time to get ahead of the pack in AI + B2B. At SaaStr AI London Dec 1-2 -> https://t.co/ufOgU4yrs6 The companies that figured out AI + GTM this year already are now scaling aggressively—closing bigger deals, reducing...
AI‑powered search tools like ChatGPT, Perplexity and Google’s AI Overviews are radically shortening and reshaping the B2B buyer journey by delivering conversational, synthesized answers that reduce clicks to vendor sites. The shift already drives 2–6% of B2B organic traffic, AI...
I’ve been on LinkedIn for years and I still have no idea how to explain what I do without sounding like a walking buzzword. My husband says I “help people be less weird online.” My mom tells people I “do...
What do Levi Jeans, data centers, the construction industry and dirty Waymo cars have in common? Turns out quite a bit! Check out this snippet from last Friday's Coffee with Brent Adamson and Matt episode.
Small businesses should avoid enterprise-grade marketing platforms and instead build a hyperlocal martech stack focused on discoverability, community engagement and manageable costs. The article outlines a three-tier hierarchy—Tier 1 essentials like local SEO/listings (e.g., Yext), neighborhood-aware CRM, hyperlocal social channels...
“From delivery to insight - absolutely phenomenal.” That’s how one attendee described a recent presentation I did. And now 2026 is coming up fast! Want your conference/event audience to be entertained…inspired … and leave with surprising yet easy to use...
The Founder’s Audit: A Roadmap to Clarity, Efficiency, and Growth Thank you for reading my newsletter, Un-Ignorable Brands, where I share my tips for small business owners and brands who want to go from feeling invisible online to being the...
Optimove argues for “Positionless Marketing,” a tech‑enabled approach that collapses handoffs so one marketer can access data, generate creative, launch campaigns and measure incrementality in minutes rather than weeks. The company cites proof points including Caesars cutting execution from five...
How you frame an offer matters: What people need often isn’t what they want They want new opportunities > new tactics > new channels > new business models But they often *need* optimization Do more of what’s working, better Your play? Sometimes you’ve got to sell...
I spent last week at MAICON in Cleveland talking with some of the smartest minds in AI and marketing. Here’s what I heard again and again: We have about three years before the way content is created, delivered, and consumed...
JointCommerce unveiled Household Targeting, a new A21+ cannabis audience solution that lets brands run verified adult-only campaigns on connected TV (CTV) by targeting households with confirmed 21-plus cannabis consumers. The product extends the company’s identity-backed ad stack from digital channels...
Eagle Eye has launched Smart Rewards, a real‑time, API‑first omnichannel loyalty and promotions engine within its Smart Checkout suite that applies personalised rewards and updates digital wallets at the point of purchase. The platform claims sub‑150 millisecond processing of discounts...
Stream unveiled Vision Agents, an open-source, video-first SDK that enables developers to build real-time AI agents that can see, hear and understand low-latency video streams. The platform combines video intelligence with flexible integrations to leading AI models and tools, positioning...
NEWMEDIA.COM’s Chicago office has launched a data‑driven technical SEO visibility service aimed at helping local and national brands compete in a market of more than 100,000 local businesses by combining comprehensive technical audits, neighborhood‑level content clusters, and selective, quality-focused link...
Infrrd has officially launched Ally, an Agentic AI workforce designed specifically to automate mortgage auditing by interpreting, reasoning over, and acting on loan documentation. The platform extends Infrrd’s document-processing capabilities into decision-making workflows, promising to cut manual review time, improve...
I’m hiring an Associate at SaaStr Fund ($200m AUM) The job: 1️⃣ Screen 50+ inbound deals/week, find the 2-3 worth the deep dive. 2️⃣ Help manage the new https://t.co/D1x4RaX5t7 which over 5,500 founders have used in 5 years anywhere else for...
1 + 1 = 3: Successfully Navigating Post-Merger Integrations https://t.co/Qwfo9TA8XC via @TTCapPartners #mergers #PrivateEquity https://t.co/oRsxNplE8F
Key quote: "Learning professionals still need to develop and guide program strategy, oversee content accuracy, ensure that learners receive the right type of instructional support, and achieve the desired business outcomes. Without this essential human layer, #AI could expand performance...
Most founders waste time trying to look like they have traction. When traction’s real, you don’t need to choreograph it. It shows up when people return, pay again, and bring their friends. Customers end up doing the advertising for you.
One constant among almost all mediocre sales reps and VPs of Sales and CROs I've ever worked with: They show up on Day 1 knowing almost nothing about the product
OpenAI's ChatKit just unlocked mega time savings for businesses. Most people aren't thinking about it right now, so read this to gain an unfair advantage. I was asking one of our SEOs how much time our SEO product, ClickFlow, was saving...
💯 % of your GTM can be 100x improved by learning just these 2 things… Thing 1: NO ONE CARES ABOUT YOU OR YOUR SOFTWARE Just do whatever you’re doing, and before you ship to the customer, read what you...
SaaStr.ai just launched four FREE AI tools that can save founders 100+ hours in fundraising prep. And maybe even get you funded: 1️⃣ AI Start-Up Valuation Calculator. Get VC-grade valuations using data from 5,000+ recent rounds, public comps, and AI...
When we first built Crazy Egg in 2005, we made a rule after watching people struggle with traditional analytics. Dashboards were cluttered. Reports were confusing. We wanted clarity so we focused on showing, not telling. That’s when we invented heatmaps for...
99% of being a successful agency owner is managing people and expectations. A majority of agencies out there can all fulfill the work. What sets great agencies apart is their ability to work with people (hiring, growing, retaining) and communicate...
Often marketers ask customers to opt into an extra service or an add-on. And what happens? Usually nothing. The alternate approach is to automatically include these services and have people opt out if they don’t want them. But that is...
This is beyond generative AI. I call it transmutative AI. It’s not about repurposing. It’s not about mass-producing content. While speaking at Content Marketing World, I realized something. We often think using AI in content means repurposing or generating fluff...
I never wanted to be an influencer. I don't even see myself as a “creator”. I'm an entrepreneur. I love building things. I love solving problems. I built an audience to solve my own problem: obscurity. After all, people can't buy your stuff…...
ChatGPT just launched its apps and unlocked a new distribution channel with 800M+ users. This feels like the App Store in 2008, huge first-mover advantage if you’re fast. Risk a few weeks now or miss out for years... https://t.co/1Qb4HAha2q
The more customers you visit in person, The more customers you close. The more revenue you retain. And the more they buy from you. As true in 2025 as it ever was.
Our AI SDR just booked a sponsor meeting for us (six figure deal) on Saturday night at 6:02PM while we were out to dinner 0 humans would do this https://t.co/dJ8vAFolhC
AI avatars are powerful, but they shouldn't replace your personality. Here's how I decide when to use them and when not to. If you're sharing facts - use the avatar. - A quarterly report - A business update - A...
🤔 Who Will Buy The SaaS Companies? We’re sitting on a problem many don’t want to talk about: the traditional SaaS exit playbook is breaking down. Even for very good SaaS companies For years, it was predictable. Build to $20M-$50M...
VIRAL LOOPS IN 2025 VS 2010 The term "viral loop" was coined nearly 20 years ago. In its purest form, it describes the series of actions that it takes for a new product to grow virally, with one group of users...
SHOWING TRACTION BEFORE YOU HAVE TRACTION Everybody knows that startups thrive when they have “real” traction — that is revenue, active users, great retention curves, and a fast growth rate. However, startups also find themselves in a catch-22 where they're not...
There’s got to be someone out there building a voice-only CRM for busy, traveling or CRM-annoyed reps and execs (which is 90% of them!) Seems like all the new AI-native (claiming) CRMs that I’ve seen, which is not all of...
I was lucky to have been part of one of the first true content marketing and thought-leadership teams back in the olden days. We eventually built the team to 12 people and over $1M in budget. What’s hilarious (other than...
Google's VP of Search explained that the definition of spam was extended and said what kind of content will get up-weighted. https://t.co/K1NuOJYNAO via @martinibuster, @sejournal
I think after 100+ days and with 9 apps vibe coded into production with @Replit used over 500,000 times we're just getting going. 🧠And … I think key to that is that I'm now "Replit Fluent". What does that mean? It's...
Dear CMO: Thanks again for offering me $800 to write 10 X and LinkedIn posts for you as a “B2B Influencer”! I do think these programs make sense. (If and until algos kill them.) Every B2B marketer seems to think...
LIVE OFFICE HOURS -- FREE GTM ADVICE. Zoom in the comments...
The best ways to see market share dynamics play out is often not by looking at rapidly growing categories but incredibly flat ones. One fascinating example is the streaming category in the United States, whose brand search data maps very...
Most AI products aren’t creating new categories. They’re resegmenting existing ones. Understanding the difference shapes everything about how you build, market, and scale. Resegmentation means taking a job people already understand and making it faster, clearer, or more accessible. Category creation means...
Every founder I mentor is wasting 30–50% of their week on tasks AI could already do. Here’s the AI system I recommend to buy that time back👇
Every founder I mentor is wasting 30–50% of their week on tasks AI could already do. Here’s the AI system I recommend to buy that time back👇 Most people are still underestimating AI. The founders, marketers, and leaders who win...
