Know What's Happening in B2B Growth

Today's B2B Growth Pulse

RecVue launches Revenue Share app on Salesforce AgentExchange

RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.

Customer Conversations Beat Aggregated Data Every Time
SocialDec 16, 2025

Customer Conversations Beat Aggregated Data Every Time

I'm collaborating with a small team at HubSpot this week on a project. I'm meeting with them tomorrow, so they sent me a Loom to view in preparation for that meeting (smart). If you can provide context async, that's an...

By Dharmesh Shah
Be Rank‑Worthy, Train AI Agents Like Teammates
SocialDec 16, 2025

Be Rank‑Worthy, Train AI Agents Like Teammates

Did a recent podcast appearance with Rowan Cheung of "The Rundown" fame (full YouTube video in comments). Some of the ideas discussed: * The best way to be rank in Google is to be rank-worthy. The best way to get...

By Dharmesh Shah
WORK-SELF Launches the World’s First Identity-Led Career Operating System Powered by Agentic AI
NewsDec 16, 2025

WORK-SELF Launches the World’s First Identity-Led Career Operating System Powered by Agentic AI

WORK‑SELF unveiled the world’s first identity‑led Career Operating System, powered by agentic AI, to serve as a persistent career co‑pilot for individuals and coaches. Unlike traditional job‑matching tools, the platform begins with a user’s identity, values, energy patterns, and strengths,...

By MarTech Series
Human Partners Amplify System Success in AI Era
SocialDec 16, 2025

Human Partners Amplify System Success in AI Era

This is an appreciation post for Fred Jentgen . Adopting EOS as our company's operating system has been absolutely instrumental to our growth and success over the past four years. And there's no way we'd have the confidence, consistency and...

By Matt Heinz
Intuit Suite Empowers Founders to Scale Profitably
SocialDec 16, 2025

Intuit Suite Empowers Founders to Scale Profitably

#ad Rocketship growth is an accomplishment on its own - but in order to sustain and scale it, you need to stay up-to-date with the sharpest tools available. Excited to partner with Intuit and their Enterprise Suite, helping founders better...

By Neil Patel
How AI Can Lead To A More Valuable And Creative Advertising Industry
NewsDec 16, 2025

How AI Can Lead To A More Valuable And Creative Advertising Industry

Artificial intelligence is reshaping advertising by slashing production costs, expanding access, and automating asset selection, while reinforcing creativity as the sector's core moat. McKinsey estimates generative AI could unlock $2.6‑4.4 trillion across industries, and Gartner predicts agentic AI will resolve 80%...

By MarTech Series
Get Real-Time Founder Advice Before Decisions Harden
SocialDec 16, 2025

Get Real-Time Founder Advice Before Decisions Harden

Most advice fails for a simple reason. It shows up too late. By the time founders ask for help, the decision has already hardened. Positions are entrenched. Narratives are locked. The cost of being wrong has gone up. Uncapped Notes Live is designed...

By Hiten Shah
Build SaaStr University 2.0 Yourself with Replit
SocialDec 16, 2025

Build SaaStr University 2.0 Yourself with Replit

In early 2026, it will be time to rebuild SaaStr University 20,000 founders have used it to learn GTM, it’s free courses and it’s great. But it’s also time to rebuild it. So the question is: - Use existing platform - Pick a...

By Jason Lemkin
Prep Edu – A Pioneering AI-Powered Language Learning Platform in Asia
NewsDec 16, 2025

Prep Edu – A Pioneering AI-Powered Language Learning Platform in Asia

Prep Edu, an AI‑driven language learning platform, has surpassed one million users across Asia and boasts a 90% success rate in achieving target test scores. The service delivers personalized study plans, virtual speaking and writing rooms, and a 24/7 AI...

By MarTech Series
Novel Writing Techniques Elevate B2B Content Strategy
SocialDec 16, 2025

Novel Writing Techniques Elevate B2B Content Strategy

In 2023 and 2024, I wrote a fictional novel that never got published. But the process taught me so much (I mean so much) about storytelling—especially story setup, drama, suspense and more. I’ve since infused those lessons into B2B marketing,...

By Pam Didner
Overnight Successes Usually Take Two Years to Start
SocialDec 16, 2025

Overnight Successes Usually Take Two Years to Start

Most overnight success stories were founded at least 2 years before you’d ever heard of them Often, 2 years before they even had a paying customer

By Jason Lemkin
New OSS Release: GeekyAnts Launches Vibecode DB, a New Open-Source Database Abstraction Layer for Modern Web Apps
NewsDec 16, 2025

New OSS Release: GeekyAnts Launches Vibecode DB, a New Open-Source Database Abstraction Layer for Modern Web Apps

GeekyAnts unveiled Vibecode DB, an open‑source database abstraction layer that lets developers write queries once and run them on SQLite, Supabase, Firebase, or REST APIs via a plug‑in adapter model. The platform’s adapter‑based architecture decouples application logic from specific data stores,...

By MarTech Series
Without Clear Narrative, Product Improvements Erode Customer Trust
SocialDec 16, 2025

Without Clear Narrative, Product Improvements Erode Customer Trust

Founders underestimate how much narrative work the product needs. Shipping creates change. Marketing explains change. When explanation lags, customers experience motion as noise. Confusion quietly erodes trust even when the product improves.

By Hiten Shah
Own Your Investment
SocialDec 16, 2025

Own Your Investment

A man asked me to build his personal brand for "a small fee upfront, with more money based on the performance." But first, let me tell you about The Gym Guy. A man walks into a high-end gym and says:...

By Krista Mollion
Dimensional Insight Named a Strong Performer in the 2025 Voice of the Customer for Analytics and BI
NewsDec 16, 2025

Dimensional Insight Named a Strong Performer in the 2025 Voice of the Customer for Analytics and BI

Dimensional Insight was named a Strong Performer in Gartner’s 2025 Voice of the Customer for Analytics and Business Intelligence Platforms. The recognition is based on at least 20 verified peer reviews and 15 capability ratings collected through September 2025. Customers across...

By MarTech Series
Prioritize Visuals, Data, and Preparation for Virtual B2B Presentations
SocialDec 16, 2025

Prioritize Visuals, Data, and Preparation for Virtual B2B Presentations

Creating an effective virtual presentation is essential for modern B2B marketers. To deliver a compelling performance despite challenges like short attention spans and unstable WiFi, focus on the elements you can control, whether you're using Zoom, Microsoft Teams, or WebEx:...

By Pam Didner
IAS Launches ‘IAS Agent’ Enabling Marketers to Surface Deep Campaign Insights in Real-Time and Increase Ad Performance
NewsDec 16, 2025

IAS Launches ‘IAS Agent’ Enabling Marketers to Surface Deep Campaign Insights in Real-Time and Increase Ad Performance

Integral Ad Science unveiled IAS Agent, an AI‑powered assistant designed to surface deep campaign insights in real time. Built on fifteen years of proprietary data, the tool offers explainable AI recommendations directly within the IAS user interface. Early tests show...

By MarTech Series
ID.me Announces Contract with CMS to Advance Access, Security, and User Experience on Medicare.gov
NewsDec 16, 2025

ID.me Announces Contract with CMS to Advance Access, Security, and User Experience on Medicare.gov

ID.me has secured a contract with the Centers for Medicare & Medicaid Services to provide a secure, single‑sign‑on identity solution on Medicare.gov beginning early 2026. The digital identity wallet, already trusted by over 157 million users and 80 million verified to federal...

By MarTech Series
Czech TV Elevates Video Streaming with Harmonic
NewsDec 16, 2025

Czech TV Elevates Video Streaming with Harmonic

Czech Television has partnered with Harmonic to replace outsourced video‑streaming services with the company’s XOS Advanced Media Processor. The cloud‑native, AI‑driven solution enables in‑house transcoding, multi‑profile generation, subtitle insertion, and enhanced audio for accessibility. By moving processing internally, Czech TV...

By MarTech Series
Preparing Your Email Strategy To Maximize Your  Returns in 2026
PodcastDec 16, 2025

Preparing Your Email Strategy To Maximize Your Returns in 2026

The post urges marketers to treat email as a strategic system rather than a background task, emphasizing its ability to generate consistent ROI through every stage of the customer journey. It outlines how email supports awareness, acquisition, onboarding, upsell, retention,...

By Martech Zone Interviews
Why Choosing a Marketing Automation Platform Is Harder than It Looks
NewsDec 16, 2025

Why Choosing a Marketing Automation Platform Is Harder than It Looks

Choosing a marketing automation platform now feels more complex despite AI‑driven hype, as thousands of tools offer overlapping features. The article argues that selection should start with documented business requirements rather than a feature checklist. Integration capabilities, especially with internal...

By MarTech
Mage Data™ Launches R25, Advancing Test Data Management to TDM 2.0
NewsDec 16, 2025

Mage Data™ Launches R25, Advancing Test Data Management to TDM 2.0

Mage Data unveiled R25, its Test Data Management (TDM) 2.0 platform that unifies provisioning, masking, governance, and AI‑ready data protection across development, test, production, and AI pipelines. The release adds database virtualization, conversational dynamic‑data‑masking, and a single‑pane‑of‑glass policy engine, promising up...

By MarTech Series
First‑mover Edge Fades Fast without Relentless Innovation
SocialDec 16, 2025

First‑mover Edge Fades Fast without Relentless Innovation

First-mover advantage is just that - an advantage. But it is anything but a guarantee of staying the leader, and that couldn't be better displayed than with the news of the iRobot bankruptcy filing and buyout announcement. The Roomba was...

By Liam Moroney
AudioCodes Announces a Large-Scale Voca CIC Voice Agent Deployment with Atento
NewsDec 16, 2025

AudioCodes Announces a Large-Scale Voca CIC Voice Agent Deployment with Atento

AudioCodes’ Voca Conversational Interaction Center, together with Atento and Go2Uno, delivered a large‑scale AI voice‑agent solution for a major U.S. healthcare provider, supporting more than 500 concurrent agents. The deployment replaced legacy IVR systems, added AI‑driven routing and real‑time analytics,...

By MarTech Series
GIBO Announces Strategic Collaboration with E Total Technology Sdn Bhd to Accelerate Deployment of AI Compute Centers Featuring NVIDIA’s Most...
NewsDec 16, 2025

GIBO Announces Strategic Collaboration with E Total Technology Sdn Bhd to Accelerate Deployment of AI Compute Centers Featuring NVIDIA’s Most...

GIBO Holdings Ltd. has entered a strategic collaboration with Malaysia‑based E Total Technology to design, site, and launch next‑generation AI compute centers. The partnership will deploy NVIDIA’s newest high‑performance AI GPUs to meet escalating training and inference workloads. E Total will manage...

By MarTech Series
Open Is Redefining the Future of Utilities: Technology, Customers, and New Business Models
NewsDec 16, 2025

Open Is Redefining the Future of Utilities: Technology, Customers, and New Business Models

Open Intelligence has been featured in Gartner’s 2025 Market Guide for Utility Customer Information Systems, underscoring the sector’s shift toward digital, customer‑centric operations. The guide stresses that legacy CIS platforms fall short on DER integration, dynamic pricing, and real‑time engagement....

By MarTech Series
NJ AI Hub Selects Plug and Play to Operate Its Regional AI Accelerator
NewsDec 16, 2025

NJ AI Hub Selects Plug and Play to Operate Its Regional AI Accelerator

The New Jersey AI Hub announced that Plug and Play will operate a new regional AI Accelerator launching early next year. The program will link NJ AI startups and university entrepreneurs with mentors, investors, and corporate partners across sectors such...

By MarTech Series
EngineerBabu Named a Top Mobile App Development Company in Dubai
NewsDec 16, 2025

EngineerBabu Named a Top Mobile App Development Company in Dubai

EngineerBabu has been named a Top Mobile App Development Company in Dubai, backed by CMMI Level 5 certification, selection for the Google AI Accelerator, and a two‑year streak in LinkedIn’s Top 10 Tech Companies. The firm leverages these credentials to deliver AI‑driven,...

By MarTech Series
SymphonyAI’s Eureka AI Redefines Enterprise AI, Wins InfoWorld Technology of the Year Award 2025
NewsDec 16, 2025

SymphonyAI’s Eureka AI Redefines Enterprise AI, Wins InfoWorld Technology of the Year Award 2025

SymphonyAI’s Eureka AI platform has been named a finalist for InfoWorld’s Technology of the Year Award 2025 in the AI and Machine Learning Platforms category. The solution differentiates itself by delivering pre‑trained, industry‑specific ontologies, workflow‑embedded agents, and policy‑as‑code governance across...

By MarTech Series
Udemy and LG CNS Partner to Deliver End-to-End Upskilling for Enterprises in Korea, Accelerating Workforce Transformation
NewsDec 16, 2025

Udemy and LG CNS Partner to Deliver End-to-End Upskilling for Enterprises in Korea, Accelerating Workforce Transformation

Udemy announced a strategic partnership with LG CNS to bring its AI‑powered upskilling platform to Korean enterprises. The deal taps LG CNS’s distribution network of over 500 corporate clients, targeting a broad range of industries from manufacturing to finance. By integrating Udemy’s...

By MarTech Series
MarTech Interview With Tzahi Zilbershtein, Chief Technology Officer @ Voyantis
NewsDec 16, 2025

MarTech Interview With Tzahi Zilbershtein, Chief Technology Officer @ Voyantis

Tzahi Zilbershtein, the new CTO of Voyantis, explains how AI‑driven automation is reshaping the adtech landscape. He highlights the shift from manual campaign management to value‑driven signal generation that teaches platforms what high‑value customers look like. Voyantis is building agentic...

By MarTech Series
496: How B2B Brands Actually Grow
PodcastDec 16, 202533 min

496: How B2B Brands Actually Grow

In this episode, marketing scientist Professor Byron Sharp explains that B2B growth hinges on building mental availability before physical sales, challenging the common focus on in‑market buyers and flashy brand campaigns. He outlines the metrics that truly reflect progress—such as...

By Renegade Marketers Unite
BlitzBear: Turn Declining Posts Into Top-Ranking Assets Utilizing AI
PodcastDec 16, 2025

BlitzBear: Turn Declining Posts Into Top-Ranking Assets Utilizing AI

BlitzBear is an AI‑powered SEO platform that refreshes aging blog posts by comparing them to current top‑ranking SERP results and delivering targeted, source‑backed recommendations. Leveraging large language models such as Claude and ChatGPT, the tool identifies gaps, outdated information, and...

By Martech Zone Interviews
Notion’s Revenue Surge Outpaces Valuation, Proving Growth Beats Multiples
SocialDec 16, 2025

Notion’s Revenue Surge Outpaces Valuation, Proving Growth Beats Multiples

Notion: $2M seed → $11B in 12 years. A great case study on growing into your valuation The journey: 2013: $2M seed 2019: $3M ARR → $800M val (267x) 2020: $13M ARR → $2B val (154x) 2021: $31M ARR → $10B val (322x) ←...

By Jason Lemkin
From SEO to AEO: AI Insights and Quirky Strategies
SocialDec 16, 2025

From SEO to AEO: AI Insights and Quirky Strategies

I don't do a lot of podcasts, but I enjoyed this conversation with @rowancheung. Covered a lot of territory, including SEO->AEO, AI (of course) and some of my quirky ways.

By Dharmesh Shah
Get Top Sales, Marketing, and CS Executives Fast
SocialDec 16, 2025

Get Top Sales, Marketing, and CS Executives Fast

Ready to find that VP of Sales, that CMO, that VP of CS you need? We'll find them for you Sign up for SaaStr Connect waitlist here -> https://t.co/bWMEWSqwAl https://t.co/73yBH4AzU8

By Jason Lemkin
Decision Owners Drive Speed; Committees Kill Execution
SocialDec 16, 2025

Decision Owners Drive Speed; Committees Kill Execution

Speed emerges when decisions have owners. It disappears when decisions have committees. Team size and sign-off count quietly define your execution ceiling.

By Hiten Shah
SEO Is Foundation; AI Optimization Demands Extra Effort
SocialDec 16, 2025

SEO Is Foundation; AI Optimization Demands Extra Effort

Solid #SEO is the basis of GEO, or AIO, or whatever one wants to call it. But optimizing for AI requires a bit more as well.

By Tom Pick
Clarity Is the Ultimate Leverage for Inevitable Execution
SocialDec 16, 2025

Clarity Is the Ultimate Leverage for Inevitable Execution

Founders often search for leverage in tools, hires, or tactics. The deepest leverage is clarity. When people know exactly what matters and why, execution stops feeling heroic and starts feeling inevitable.

By Hiten Shah
Generative Engine Optimization Is Just B2B Snake Oil
SocialDec 16, 2025

Generative Engine Optimization Is Just B2B Snake Oil

Beware the "Generative Engine Optimization" Snake Oil - B2B Marketing Blog | Webbiquity - https://t.co/TVZSwDd1lo

By Tom Pick
How Companies React to Mistakes Reveals Their Priorities
SocialDec 16, 2025

How Companies React to Mistakes Reveals Their Priorities

You can learn a lot about a company by watching what happens after a mistake. Do people rush to explain it away, or do they slow down to understand it. One path protects egos. The other protects the future.

By Hiten Shah
Customer Care Pays: The Numbers Prove It
SocialDec 16, 2025

Customer Care Pays: The Numbers Prove It

The numbers behind the value of treating your customers well.

By Tom Pick
AI Search Cuts Clicks, B2B Still Relies on Clicks
SocialDec 16, 2025

AI Search Cuts Clicks, B2B Still Relies on Clicks

As AI search reduces clicks, publishers are exploring licensing and revenue sharing. Here’s what the shift means for #SEO and content strategy. https://t.co/kNgg4TbkpD via @MattGSouthern, @sejournal But is "the click economy over"? Really? Not in #B2B.

By Tom Pick
Execution Trumps Strategy: Good Execution Beats Great Plans
SocialDec 16, 2025

Execution Trumps Strategy: Good Execution Beats Great Plans

C+ strategy with A+ execution beats an A+ strategy with C+ execution every single time.

By Justin Welsh
AI Books 130 Meetings, Customers Prefer Instant Video
SocialDec 15, 2025

AI Books 130 Meetings, Customers Prefer Instant Video

Do customers >mind< talking to an AI? Our data shows: 1⃣ Customers love to book a meeting instantly 2⃣ Our AI agent booked 130 meetings with customers -- on its own. Far more than a human would and could. 3⃣ Couldn't...

By Jason Lemkin
AI Tools Transform Analytics Into Budget‑Boosting Insights
SocialDec 15, 2025

AI Tools Transform Analytics Into Budget‑Boosting Insights

RT @VisionEdgeMktg 🤖 See how the right tools turn analytics into actionable insights and budget wins with AI: https://t.co/040G41YcnH #AI #Analytics #BudgetResults

By Tom Pick
2025 SaaS Video Marketing: Proven Strategies That Deliver Results
SocialDec 15, 2025

2025 SaaS Video Marketing: Proven Strategies That Deliver Results

SaaS Video Marketing Trends: What Actually Works in 2025 - B2B Marketing Blog | Webbiquity - https://t.co/JXmCYFiQ67 https://t.co/iRGUtfGkIK

By Tom Pick
PolyAI's Hyper-Real AI Voice Powers Top Brands
SocialDec 15, 2025

PolyAI's Hyper-Real AI Voice Powers Top Brands

It's impressive how PolyAI makes AI voice sound so real. No wonder so many name-brand companies are using it already.

By Tom Pick
Count People and Approvals to Gauge Slowdown
SocialDec 15, 2025

Count People and Approvals to Gauge Slowdown

If things feel slow, count two things. How many people are involved. How many approvals are required. That number explains more than any roadmap or sprint ritual.

By Hiten Shah