Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
What Is an Influencer? A Guide to Influencer Marketing
Influencer marketing has become a core growth channel, with 92% of consumers trusting creator recommendations over traditional ads. The global market reached $30 billion in 2025 and is projected to exceed $120 billion by 2030. Brands of all sizes, including B2B, are leveraging tiers from mega‑ to nano‑influencers to balance reach and engagement. Effective programs require clear goals, measurable contracts, and compliance with FTC disclosure rules.
AI Marketing Is Just Evolution, Not Revolution
If you've been doing SEO, running social ads, or optimizing for any algorithm, you've already been doing AI marketing. The panic around AI agents and machine learning is overblown because marketers have been marketing to machines for over a decade....
Great Leaders Embrace Judgment, Diversity, and Contradiction
There's a lot to learn from Amazon in terms of how they execute and how they think about leadership. This is one of favorite snippets from the book "Think Like Amazon": “Leaders are right a lot. They have strong judgment...
The Present and Future of AI in Sales and GTM A Deep Dive with Jason Lemkin and Kyle Norton,...
Jason Lemkin and Owner CRO Kyle Norton discuss how AI agents now outperform average AEs and SDRs, reshaping GTM team structures. They stress that CROs/CMOs must personally train at least one agent within 30 days, choose one or two vendor...
Dashboards Deliver Data, Not Decisions, Undermining Trust
Dashboards are everywhere now. Nearly every product ships with analytics. What used to signal maturity has become table stakes. From CRMs to design tools to HR software, dashboards show up whether users asked for them or not. And yet, most of them...
AI Agents Outperform Average SDRs—Deploy Yours Now
20 AI Agents in Production: Inside the AI GTM Revolution with @kylecnorton 5 things every CRO/CMO needs to know: 1⃣AI agents are better than mid-pack SDRs now. Not the best—but better than average. That's enough to change everything. 2⃣Deploying the first agent...
Testing With Purpose: How a Consistent Experimentation Framework Drives Measurable ROI
Marketing leaders recognize optimization’s value, yet many treat testing as ad‑hoc. A disciplined experimentation framework—covering hypothesis formulation, adequate sample sizing, clear success metrics, and repeatable cadence—turns isolated tests into a compounding growth engine. Meta‑analysis of 2,732 e‑commerce A/B tests shows...
AI Is Real Shift; Inspire Shows How to Implement
I've been in software long enough to know the difference between a hype cycle and a real shift in the way we work. AI is the REAL shift. What's happening AROUND it right now feels a lot like a hype...
Free Trials Rarely Turn Into Paid Enterprise Customers
% of Free edition SMB users that convert to paid: 1%-5%, typically % of Free Pilot “customers” in Enterprise that pay nothing, that then magically convert to paid at end of a free pilot: 0.00000000001%
62% of B2B CMOs Not Ready to Compete Against AI-Enabled Companies: Report
A new 3Thinkrs survey of 400 B2B tech CMOs reveals that 62% feel ill‑equipped to compete with AI‑enabled rivals, citing gaps in skills, budget and resources. Traditional marketing levers are eroding fast, with website traffic down 34% year‑over‑year and AI‑generated...
Ask Two Questions Before Delivering Bad News
As a leader, the WAY you deliver bad news often matters more than the news itself. Your team could walk away feeling deflated or inspired. But many leaders barrel forward with the conversation before they’re clear on what kind of...
Archive Intel Adds Microsoft Dynamics 365 as Integration Partner, Enabling Automatic Contact Whitelisting for MS Ecosystem Users
Archive Intel announced a new integration with Microsoft Dynamics 365 that automatically imports and syncs business contacts for compliant text‑message archiving. The connection uses OAuth 2.0 to pull contacts from the CRM into Archive Intel’s AI‑driven platform, eliminating manual whitelisting across iMessage...
Top 10 Duct Tape Marketing Podcast Episodes of 2025
John Jantsch’s year‑end roundup spotlights the ten most influential Duct Tape Marketing Podcast episodes of 2025. The selected shows capture how small‑business marketers navigated rapid AI adoption, evolving privacy rules, and the rise of voice‑first search. Each episode delivers actionable...
Innovid’s Feature Beat: New Social Power Tools for Marketers
Innovid’s latest Feature Beat introduces a suite of social‑media enhancements that bring Reddit, Meta Opportunity Score, Google CM360 integration, a cross‑publisher performance dashboard, and digital‑asset‑manager bulk uploads into its Social Ads Manager. The updates let marketers manage creative trafficking, campaign...
Akii Launches AI Engage to Train AI Search Engines on Brand Content
Akii introduced AI Engage, a platform that runs automated, geo‑targeted campaigns to teach AI search engines like Google AI Search, ChatGPT, Perplexity and Microsoft Copilot about a brand’s content and positioning. The service deploys queries from over 150 million residential IP addresses...
Pre-Built Email Automations Drive Effortless Revenue
The biggest unlock in my retention system has been pre-built automations that don’t need a full team to run. @omnisend comes loaded with flows that actually make money on autopilot: • Winback = turn ghosts into buyers • Abandoned cart = recovered revenue •...
AdMarketplace Strengthens Executive Leadership Team to Build the Next Generation of Search Advertising
adMarketplace announced two senior hires to power its next‑generation native search advertising platform. John Nitti, a 25‑year industry veteran, joins as Global Chief Business Officer to drive commercial strategy, partnerships, and revenue growth. Sam Cox, former Amazon DSP product lead...
Pendo’s Agent Analytics Is Now GA, Helping Companies See and Optimize How Users Interact With Agents
Pendo announced the general availability of its Agent Analytics platform, now free to start, giving enterprises a dedicated tool to measure AI agent performance, usage, and business impact. During beta, dozens of customers, including Pushpay, used the solution to surface...
Your Brand Is a Capital‑S Story, Not a Tactic
I think there are just 2 main categories of stories that we build as leaders, marketers, communicators: Let's call them your “Capital-S” Story and your “lowercase-s” stories. "CAPITAL-S" STORY: Your Capital-S Story is the combination of every word you write...
Your SEO Playbook Is Toast: Welcome to Search in 2026
In a recent episode of Playbook Broken, SEO veteran Myriam Jessier explains why traditional SEO playbooks are collapsing under AI‑driven search. She outlines the rise of zero‑click results, the importance of privacy‑first relevance engineering, and how brand authority must be...
Focus on One Asset: Build Your Audience
You feel like a mess. But they think you're a machine. The gap between how you see yourself and how the world sees you is massive. Inside your head? It is loud. You are overthinking every move. You are doubting...
Kharon and Digital Science Launch Integration to Strengthen Research Security
Kharon and Digital Science have announced a strategic integration that embeds Kharon’s sanctions, export‑control and affiliation risk intelligence into the Dimensions Research Security platform. The joint solution lets universities, funders and government agencies automatically surface foreign affiliations of concern, export‑control...
As AI Accelerates How Fast Code Ships, Netlify Delivers the Production Tools Built for This AI Era
Netlify announced the general availability of three new platform capabilities—Observability, AI Gateway, and Prerender extensions—designed to streamline the post‑deployment phase of AI‑accelerated development. The features give developers real‑time insight into production behavior, simplify integration of multiple AI models, and ensure...
Optimizely Unveils New Research on AI-Powered Content Ecosystems
Optimizely released a new report revealing that today’s marketing ecosystem contains over 15,000 tools, a ten‑fold increase in the past 14 years. The study introduces the concept of “agentic content ecosystems,” where AI actively creates, shapes, and optimizes content across...
Uberall Launches First Generative Engine Optimization (GEO) Studio in Collaboration with AthenaHQ to Help Multi-Location Brands Get Recommended by AI
Uberall, together with AthenaHQ, launched the industry’s first Generative Engine Optimization (GEO) Studio to make multi‑location brands AI‑ready. The platform lets brands monitor how AI systems view each location, generate structured, locally relevant content, and distribute it across Google Business...
Strata, a Strategic Communications Agency for Deep-Tech B2B Brands, Launches
Strategic communications agency Strata has launched to serve deep‑tech B2B brands, leveraging the founders’ decades of experience from Publitek and McClenahan Bruer. The firm employs an earned ecosystem approach that aligns media, analyst, social, and community channels to match how engineers...
Later Surpasses $2.4 Billion Annual GMV Run Rate and More Than $250 Million in Cumulative Creator Payouts, One Year After...
Later announced that its unified creator commerce platform now runs at a $2.4 billion annual GMV run rate, more than $1 billion higher than a year ago, and has paid over $250 million to creators since acquiring Mavely. The company highlighted a record...
Insightly CRM Introduces Conversational AI Copilot Built to Transform Mid-Market CRM Efficiency
Insightly announced Copilot, a generative AI‑powered assistant designed for mid‑market CRM users. The tool lets sales, marketing and customer‑success teams issue natural‑language commands to automate tasks, retrieve insights, and maintain data hygiene. By turning the CRM into a conversational partner,...
Vonage Deepens Native Contact Center with Salesforce’s Agentforce Voice Integrations
Vonage announced a native integration of its Contact Center with Salesforce’s Agentforce 360 voice AI, creating a single AI‑powered platform for voice and digital interactions. The solution combines Vonage’s skills‑based routing and network APIs with Salesforce’s Agentforce Voice, enabling automated fraud...
Mundial Media Taps National Political Strategy Leader Junelle Cavero Harnal to Lead AI-Driven Political Campaign Division
Mundial Media announced the hiring of Junelle Cavero Harnal, a veteran political strategist, to head its new AI‑driven political campaign division. The move positions the company to serve electoral campaigns, advocacy groups, and nonprofits ahead of the 2026 midterms and...
Persistent and DigitalOcean Announce Strategic Partnership to Advance Accessible, Scalable and Secure AI
Persistent Systems and DigitalOcean have forged a strategic partnership to run Persistent’s SASVA AI platform on DigitalOcean’s Gradient AI Agentic Cloud. The collaboration promises to make artificial intelligence more accessible, scalable, and secure for enterprises and developers by combining Persistent’s...
ClaimScore Rebrands as Covalynt, Expanding Data Science Platform for Complex Litigation
ClaimScore has rebranded as Covalynt, shifting from a single fraud‑detection tool to a full‑service data‑science platform for complex litigation. The new suite includes ClassResolution, DeepValidation, an expanded ClaimScore engine, and Bespoke Data Solutions, covering the entire case lifecycle from discovery...
Founders Must Lead in AI's Disruptive Era
One CEO I have insane respect for is Daniel Dines, CEO of UiPath. After the better part of two decades — and it taking 10 years to get the first $1m ARR (!) — he stepped down as CEO, a billionaire,...
Fix Fundamentals Early; Growth Won’t Hide Inefficiencies Later
Growth hides inefficiency the way adrenaline hides pain. It feels good while it lasts. When growth slows, everything surfaces at once. Teams that fix fundamentals early experience fewer emergencies later.
Top 5 Mistakes Brands Make When Scaling Shopify — And How Netalico Fixes Them
Brands scaling Shopify often hit revenue plateaus due to performance bottlenecks, unstructured UX redesigns, app overload, and limited internal expertise. Netalico, a Shopify Plus specialist, tackles these issues through systematic code audits, server‑side rendering, modular design systems, and API‑first custom...
Blend Training and Team‑Building for Maximum Impact
- How training and #teambuilding achieve similar goals in distinct ways; - Why combining them is beneficial; - Which specific #professionaldevelopment and team building activities pair most effectively; and - What to do next: https://t.co/uxPbL5neWN via @bestcorpevents
Narrative Gives Meaning to Shipping; Otherwise It's Noise
Shipping answers the question “what changed.” Narrative answers “why this matters.” Without the second, the first just feels like noise.
Truth Latency Drains Energy, Compounds Problems Faster than Metrics
Every organization has a truth latency. The longer it takes for bad news to reach the people who can fix it, the more energy gets spent managing impressions instead of solving problems. That delay compounds faster than any metric.
AI Agents Automate Millions in Google Ads Spend
Amazing how these AI agents manage millions in Google Ads spend monthly. They don't sleep. This is a game- hanger for Google advertisers.
YouTube Simplifies Sponsored Content Partnerships
YouTube Looks To Streamline Sponsored #Content Partnerships https://t.co/pPATte57vK https://t.co/cbUsZoeZb2
Assuming Continuity Costs Companies; Change Arrives Unannounced
The costliest habit in a growing company is assuming tomorrow will resemble yesterday. Change rarely announces itself politely.
Marketing Mix Attribution Uncovers True ROI
RT @VisionEdgeMktg 💰 Marketing mix attribution: the model that reveals your true ROI. Stop guessing, start knowing: https://t.co/NUdMo35MUU #MarketingStrategy #DataDriven #GrowthStrategy
Your Website Silently Makes or Breaks Enterprise Value
The website is the silent asset driving or draining enterprise value that can determine how efficiently brands create, retain, and compound enterprise value. https://t.co/qPWZ5mvUDY via @billhunt, @sejournal
LinkedIn Study Shows How to Build C‑Level Leadership Skills
For anyone trying to prepare an employee (or themselves) for a C-level role, this post from @bestcorpevents reveals findings from LinkedIn research along with guidance on how to improve key leadership skills. https://t.co/ZGM2Bw7IQk #leadership #professionaldevelopment https://t.co/EtFPRep1Pn
Nearly All Online Shoppers Browse Multiple Channels Before Buying
On average, 94.4% of online buyers touch multiple channels before they buy. Here are the channels they are touching by percentage. https://t.co/syjD1rwdI4
Data Shows Chatbots Outperform Search Engines in B2B
AI Chatbots vs. Search Engines: The Data Behind the Disruption Debate - B2B Marketing Blog | Webbiquity - https://t.co/5j3EPpPO5L https://t.co/TLo5nGxlcW
Cloudflare: The Unsung Internet Backbone Stealing the Spotlight
How @Cloudflare , ‘the most important internet company you’ve never heard of,’ took center stage https://t.co/N4R7NBRWZ1 via @FastCompany A really good read.
Timeless Audience‑building Tips Still Work After Three Years
Shared these 6 tips on building an audience 3 years ago. It’s (pretty much) all still true today. Agreed?
Feel Understood, Not Just Informed, to Drive Sales
people don't buy when they understand they buy when they feel understood
AI Powers Faster, Higher‑Quality, Personalized B2B Marketing
What will the future of AI first B2B Marketing look like? I spoke to @RishiPDave from @BainandCompany on our #BeyondB2B podcast who shared: we'll drive more, faster at higher quality, more personalization, & influence is back and bigger than ever....