Today's B2B Growth Pulse
FINNY rolls out enterprise AI growth platform with Mercer Advisors
FINNY, a New York‑based AI prospecting startup, unveiled an enterprise growth platform for centralized marketing and business‑development teams of large wealth‑management firms. Mercer Global Advisors, which oversees roughly $83 billion in assets, became the flagship user, scaling the tool from a regional pilot to outreach for tens of thousands of prospects.
Also developing:
By the numbers: fonio.ai raises $17M for omnichannel AI platform
Bigtincan: An AI-Powered Revenue Enablement Platform for Modern Sales Teams
Bigtincan offers an AI‑powered revenue enablement platform that consolidates content management, sales readiness, buyer engagement, and analytics into a single system. The recent integration of Showpad’s capabilities deepens its content activation and intelligence features. Serving more than 2,000 sales organizations, the platform provides AI‑driven content recommendations, real‑time coaching, and over 75 out‑of‑the‑box integrations. Industry analysts have recognized Bigtincan as a leader in the Forrester Wave and Gartner Peer Insights.
Consequences Hide at Scale Until Speed Exposes Them
Most leadership arguments are framed as disagreements about priorities or execution. They’re usually disagreements about where consequence lives. At early stages, consequence is obvious. Decisions land on the people who make them. At scale, consequence spreads, and the system keeps working well...
Second Product Demands Its Own Dedicated Sales Team
Biggest challenge with rolling out a second product: Sales will sell whatever is easiest to sell A second product needs a second sales team maybe even from Day 01
TemVideo Launches Instant Long-Form Video Creator for High-Converting Videos
TemVideo launches an AI‑driven platform that creates 45‑ to 90‑second long‑form marketing videos from a single product image, eliminating the need for complex prompt engineering. The service combines zero‑prompt video generation with a professional editing suite, multi‑language voice‑overs, and built‑in...
LinkedIn Ads Boost Hiring Reach at Low Cost
We’re comfortable using LinkedIn ads to reach customers, but many teams hesitate to use them for hiring. After running a few job ads, it became clear that paid distribution works for talent too. You’re not going to hire your next executive...
Maximize B2B Influencer & Creator Activations: A Primer
If you want a great primer on how your B2B brand can maximize influencer and creator activations, here you go:
Behavox Reports 30%+ 2025 Growth in AI-Powered Surveillance and Closes the Year with New Releases
Behavox announced that its flagship compliance platform, Behavox Quantum, drove more than 30% ARR growth in 2025, fueled by rising demand for AI‑powered surveillance. The company rolled out a GPU‑accelerated AI Risk Policies engine that slashed alert volumes by over...
Plan Q1 Budget Now, Stop Reactive Marketing Chaos
December is expensive. But the real cost hits in January — when you realize you never built a real Q1 budget. Personally, December means: holidays, travel, gifts, year-end spending. In business: bonuses, taxes, renewals — and sometimes client losses or...
Drop Urgency, Focus on Utility for Q1 Ads
January is where most media buyers lose money. Because they run Q4 campaigns into Q1 psychology. Here’s what shifts: Q4 = “act now before it’s gone” Q1 = “here’s how this helps your next chapter” So audit your ad angles: • Strip urgency, add utility • Replace...
IntouchAI by IntouchCX Named a Major Contender in Everest Group’s Conversational AI and AI Agents in CXM Products PEAK Matrix®...
IntouchCX announced that its IntouchAI suite has been named a Major Contender in the Everest Group Conversational AI and AI Agents in CXM Products PEAK Matrix® Assessment 2025. The rating highlights the platform’s technology maturity, architectural depth, and ability to...
Rescore CRM Buyers to Drive Dynamic Follow‑up Flows
Here’s your next high-leverage marketing move: Re-score every buyer in your CRM. Use these filters: • High AOV, low repeat • Bought in Oct–Nov but ghosted since • High pageviews but low engagement since purchase Now build custom flows by score: • “What to do next with...
Making Science Unveils ‘AWAKE’: The AI Venture Studio Industrialising Startup Creation and AI-First Innovative Solutions
Making Science launched AWAKE Venture Studio, an AI‑first venture studio designed to industrialise the creation of internal tools and AI‑native startups. The model leverages two engines—AI Create for discovery and validation, and AI Forge for building and scaling—across global hubs in Chicago,...
True Integrity Shows, Not Announced
The loudest person in the room about "integrity?" Usually, the one you need to watch. I learned this the hard way in corporate. The executives who talked constantly about values? They'd cut corners the second it got hard. The ones...
Turning Mergers Into Synergy: 1+1=3
1 + 1 = 3: Successfully Navigating Post-Merger Integrations https://t.co/Qwfo9TA8XC via @TTCapPartners #mergers https://t.co/S4PM5RoY6m
How Publishers Can Regain Control with an Ad Server
Publishers are confronting shrinking CPMs and thin margins, prompting a shift toward owning their own ad‑server infrastructure. By taking control of the decisioning layer, they gain full visibility into auctions, can set dynamic floor prices, and produce verifiable placement logs....
Cold Emailing VCs Succeeds at Seed Stage
Yes, cold email to VCs works. Especially at Seed and earlier -> https://t.co/ibiQ9FIQyV
Holiday Ads with Highest Emotional Impact Reveal Marketing Lessons
Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top performers. https://t.co/ZMW35tsYg4 via @gregjarboe, @sejournal
One Leadership Habit That Will Transform Your 2026
Simon Sinek argues that teams of average performers consistently outshine star‑filled groups, because trust outweighs individual brilliance. He proposes a single habit for leaders: after every win, ask “Who helped you?” and publicly recognize those contributors. This practice shifts focus...
Target the Right Audience for Sustainable Business Growth
How Connecting With the Right Audience Drives Long-Term Business Success - https://t.co/ukxxf9dfeo - https://t.co/VUA6vOtz0B by James Dooley
Revive Email Lists with Personal, Status‑Driven Sequences
Email lists die when they don’t get what they need in right now. Your current buyers want to: • Understand what else you offer • Get recognized for buying early • Feel like they’re part of what’s next So here’s...
Novi AI Simplifies Mobile Content Creation with Browser-Based AI Video Generator and Smart Prompting
Novi AI unveiled Web V2.2.0, a browser‑based AI video generator optimized for mobile devices. The update introduces automated prompt enhancement and a library of predefined video effects, allowing creators to produce 1080p text‑to‑video content without installing apps. Integrated asset‑management dashboards...
AI Strategy Boosts SaaStr Growth From -19% to +47%
From -19% to +47% growth over the course of 2025. Here's how we turned SaaStr's traffic (and SaaStr itself) around in 12 months: 📉Through April 2025, we were down 19% in active users, 22% in views. The slow bleed every B2B...
Gemini vs ChatGPT: Platform Power Trumps Copy Quality
Most marketers think the Gemini vs ChatGPT debate is about which AI writes better copy. It’s not. This is a platform war, not a chatbot comparison—and the decision you make now affects cost, speed, leverage, and long-term growth. In...
Spectral Capital Portfolio Company Fortytwo Telecom Advances Enterprise Messaging with Telegram-Based P2P Technology Platform
Fortytwo Telecom, a Spectral Capital portfolio company, is set to launch a Telegram‑based peer‑to‑peer (P2P) enterprise messaging platform in January 2026. The solution adds secure, CRM‑linked onboarding, AI‑driven customer‑care bots, and automatic SMS failover to Fortytwo’s existing SMS portfolio. First...
Opendoor Acquires Mortgage Firm, Hires Dan Green
We’re going to fix homeownership and that includes mortgage. To that end, I’m happy to announce our acquisition of https://t.co/9haOZ3n5dZ. Dan Green is joining Opendoor as Director of Mortgage Growth. Dan founded https://t.co/RaKWs0xGGf, and now he’s bringing that expertise in-house to...
Creativity Dies From ROI Obsession, Not AI
I'm taking this to my marketing grave... Creativity won’t die in 2026 because of AI. It will die because we love talking about ROI a little tooooo much. When the first question asked of an idea is how it will...
S7E23 – How to Grow Your B2B SaaS to 10M ARR? Advice From 21 Experts
Season 7 of the Grow Your B2B SaaS podcast distills advice from 21 experts on scaling a SaaS business from 10K MRR to 10M ARR, emphasizing repeatable patterns such as laser‑focused ICP, stage‑appropriate hiring, disciplined go‑to‑market systems, and community‑driven growth....
MSP Breakfast Showcases Full‑Spectrum Marketing Case Studies
Attended another fantastic MSP Social Media Breakfast last Friday. Mykl Roventine and Jen Roventine always draw a great crowd to these events, especially for case studies. If you're in the Twin Cities and you marketing or PR, I'd highly recommend...
Accuracy Isn’t Enough: Reliability Drives AI’s Economic Success
This post by Kushal Chakrabarti opened my eyes to why AI adoption has been so slow, and why I've often sided with the naysayers: "Accuracy is hitting the bullseye on average but reliability is hitting the same spot repeatably. You...
The Social Media Salary Guide for 2025
Social media compensation in 2025 has shifted from a junior marketing function to a core revenue and brand channel, driving significant salary growth. Entry‑level roles now earn $50‑70k, mid‑level managers $75‑100k, while senior leadership such as Vice Presidents command median...
Gemini vs ChatGPT: Platform War Drives Growth Advantage
Most marketers think the Gemini vs ChatGPT debate is about which AI writes better copy. It’s not. This is a platform war, not a chatbot comparison—and the decision you make now affects cost, speed, leverage, and long-term growth. In this...
Hackathons Drive AI Fluency From 10% to 87%
I sat down with @zapier ($400M ARR) CEO @wadefoster yesterday and put him on the spot: how would you drive AI fluency in 90 days if you were dropped into a $50M ARR org? His answer? Hackathons. At Zapier, they stopped...
Nielsen and Roku Expand Strategic Measurement Partnership
Nielsen and Roku have expanded their long‑term strategic measurement partnership, adding Roku’s device data to Nielsen’s advanced campaign measurement solutions. The integration will feed Roku’s large‑scale TV usage into Nielsen’s Big Data + Panel for both linear and streaming ratings, while Roku...
Skip the Fluff: Find AI Podcasts that Sharpen Thinking
I've listened to 100+ AI podcasts this year. Maybe 3 were worth finishing. More podcasts, more newsletters, more hot takes - and somehow we're all getting dumber about what actually matters. Here's the pattern: AI moves fast, so content tries...
Growth Requires Founder Commitment, Not Quick Validation
Convince me this will work.” That’s the moment on a sales call when I know a founder isn’t ready. Not because they don’t believe in growth — but because they’re treating growth like a role they hire, instead of a...
Buzzy Launches AI Platform Using Social Trend Analysis to Generate Viral Content Ideas
Buzzy unveiled an AI‑driven platform that scans TikTok, Instagram, X and YouTube to generate viral content ideas, positioning itself as the first “AI Viral Machine.” The tool follows a five‑step workflow—Product DNA, Trend Scanning, Decoding Virality, Full Album Generation, and...
AI Will Redefine Online Visibility by 2026
What extraordinary times in which we live my friends. In the world of marketing and technology, we’ve never seen change like this and 2026 will likely be a rude awakening for many businesses who have been asleep at the wheel...
Leave Corporate, Build Your Own Business for True Freedom
I spent 16 years building someone else's dream. Amazing salary. Very impressive title. Unfortunately, Sunday nights were filled with dread. One day, I did the math: Work until 65. Average lifespan around 78. That's 40 years of waiting for 12...
IHeartMedia Offers Creators and Publishers Unique New Video Podcast Platform
iHeartMedia announced a free video podcast distribution feature launching in early 2026, expanding its iHeartRadio platform to host full‑length video alongside audio. Creators can submit video via standard RSS feeds without needing iHeart‑owned hosting, preserving full creative and technical control....
Start Next Month’s Strategy Now, Not Next Quarter
Your current month can't work if the previous month doesn't tee it up. Stop thinking in quarters, instead think in handoffs. What matters now: • Which customers converted fastest? • Which creatives scaled most efficiently? • Which SKUs drove the highest repeat behavior in last...
Alignment Doesn't Guarantee Shared Understanding
“Alignment” usually means everyone saw the same slide. It almost never means everyone understands the same thing. https://t.co/YICBdph7Fb
Otter.ai Caps Transformational 2025 with $100M ARR Milestone, Industry-First AI Meeting Agents, and Global Enterprise Expansion
Otter.ai announced that it crossed the $100 million annual recurring revenue threshold in 2025, generating more than $500,000 per employee. The company introduced the industry’s first AI Meeting Agent suite, including dedicated sales and SDR assistants that operate in real time....
Companies Boost Community Budgets Amid Algorithm Shifts
With all the changes to platforms and algorithms, one of the best things you can do is build your own community. So much so, the majority of companies we surveyed plan to spend more on community building in 2026. https://t.co/hI4uKNUKsk
The Rise of Micromarketing: Why Smaller Audiences Are Driving Bigger Impact
Micromarketing is overtaking broad‑reach campaigns as brands prioritize relevance over sheer volume. Recent data shows 43% of marketers are shifting budget toward micro and nano influencers and tighter audience segmentation. Privacy regulations are curbing third‑party data, forcing companies to leverage...
AiPPT Introduces a Vast PPT Template Library to Make AI-Powered Presentations Easier Than Ever
AiPPT, the AI‑driven presentation platform, launched a massive template library featuring over 200,000 ready‑to‑use PowerPoint designs. The new collection spans business, education, marketing and creative sectors, each fully customizable for brand consistency. Combined with its AI slide generation and editing...
MEinstein Positions Privacy-by-Design as a Core Principle for Consumer AI Platforms
mEinstein is launching a consumer AI platform built around privacy‑by‑design, keeping data processing on the user’s device and requiring explicit consent for any sharing. The architecture limits raw data transmission, while allowing users to optionally license anonymized, aggregated insights under...
Formfilled Launches to Simplify Website Form Attribution for B2B and Service-Based Businesses
Michigan‑based startup Formfilled has launched a B2B form‑attribution platform that directly feeds website form data into CRM systems. The solution captures UTM, referrer and landing‑page details, auto‑populating hidden fields without developer work or third‑party integrations. It positions itself as a...
Freemium AI Conversions Hover Around 2%—Scale Requires Tens of Millions.
The AI Freemium Math is Brutal — But It Works at Scale 1⃣ChatGPT: 800M users → 15M paid (2%) → $20B ARR 2⃣Gemini: 650M users → Est. 2-3% → Part of Google 3⃣Claude: 30M users → Heavy API/Enterprise → $5B ARR 4⃣Perplexity: 30M users...
Personalized Swag Beats Generic Gifts for Lasting Impact
I obsess over swag, and get some hate for it. But there is no better differentiator than a thoughtful, well-made piece of swag. Especially, in a world of B2B sameness and AI slop. Here’s a great example. This hat was...
AI Unifies Marketing, Sales, and Support Into One Agent
"AI is converging marketing, sales & support. They are becoming 1 AI agent. Not 10 different pre-AI SaaS products. In fact, it's already happening in e-commerce." The latest with @rodriscoll @HarryStebbings + me https://t.co/Uhpain34qX