Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
The Modern Content Marketing Stack: 70+ Platforms For Every Stage In the Customer Journey in 2025
The blog maps more than 70 content‑marketing platforms to each phase of the customer‑journey lifecycle, from strategy through measurement. It shows how tools cluster around strategy, creation, collaboration, infrastructure, distribution, personalization, optimization, and analytics. By aligning technology with the content lifecycle, marketers can spot redundancies, gaps, and handoff friction. The guide also highlights the rise of AI‑assisted creation, headless CMS, and integrated measurement as pivotal trends for 2025.
2026 Social Ad Budgets Set to Rise Across Networks
What are you planning to do with your social ad budgets in 2026? Most companies plan to increase it. Here's what networks they are planning to ramp up spending on.
More Expensive LLMs Aren’t Always the Better Choice
There are times when the very latest LLM is the best, and there are times when the most expensive LLM is the best. And there are times when it isn't. We've run 2,700 VC Pitch Decks through SaaStr AI VC so I...
Domains, Subdomains, and SEO in 2025: A Practical Guide for Businesses and Marketers
Domain strategy in 2025 is a long‑term business asset, with new domains starting without authority and requiring months of content and link building. Rebranding or acquisition migrations can devastate traffic unless precise page‑level 301 redirects preserve equity. Search engines treat...
Double Down on Your Mega Skill, Not Your Weaknesses
I’m not good at lots of things. Like, embarrassingly not good... → I can’t parallel park to save my life → I’ve never figured out how to fold a fitted sheet properly → I’m terrible at remembering people’s names (I try so hard at...
How to Do B2B Keyword Research Using Ubersuggest
The Neil Patel blog walks marketers through a step‑by‑step B2B keyword research process using Ubersuggest, emphasizing intent over raw volume. It stresses interviewing sales teams, mapping keywords to the TOFU‑MOFU‑BOFU funnel, and organizing terms into pillar‑cluster structures. The guide also...
Deep Customer Insight Gets Punished by Organizational Incentives
One more layer that’s worth naming. Even when teams talk to customers with good intent, most companies structurally make understanding hard to sustain. The incentives quietly punish it. Deep understanding creates friction. It slows momentum and introduces ambiguity right when leadership wants certainty. So...
First SDR Teams Demand Heavy Management and Constant Recruiting
The toughest part of building your first SDR team is how to manage it: 1/ Need a lot of management 2/ Turnover often high 3/ Who will train 4/ Need constantly be recruiting 5/ Often junior Outbound always works. Always....
The 2025 State of Internet-Based Taxation in the United States… Is Ridiculous
The 2018 Wayfair decision unlocked economic‑nexus rules, prompting every state with a sales tax to require remote sellers to collect and remit taxes based on revenue thresholds. Today more than 12,000 state, county and city jurisdictions impose distinct rates, filing...
Customers Care About Problem, Not Your Brand or Features
If you removed your logo and product name, would your ideal customer still recognize their own problem? Most companies fail this test. That's the real question founders should be asking about their marketing and sales going into 2026. Because there's...
Ads That Feel Like Stories Win Every Time
Your best ads usually won't look like ads. They’ll look like stories, case studies, lessons, and “behind-the-scenes.” Buyers are numb as they enter into a new year. The ad that wins will be the one that doesn’t feel like one. Try this ad framework: •...
Marketing Automation Sequences that Drive Customer Retention and Expansion
Marketing automation is evolving from bulk messaging to precise, behavior‑driven communication across the customer lifecycle. Well‑crafted sequences—onboarding, re‑engagement, usage reinforcement, new‑product introductions, loyalty, renewal, billing, compliance, and upsell—anchor value early, keep customers active, and create natural expansion pathways. By triggering...
Target the Silent “Almost‑buyer” For Hidden Profit
Your most profitable segment is the one no one talks about: The almost-buyer. People who: • Visited 3 or more PDPs • Added to cart but bounced • Engaged with 2 or more emails but never converted They know your brand, they just didn’t cross...
Publish Before You're Ready: Consistency Beats Perfection
Nobody has it all figured out. Not me. Not the experts you admire. Not anyone. We are all just making it up as we go. I was 38 when I started writing online. Zero followers. Zero engagement. Zero clue what...
Seven Roles, One Goal: How To Organize For Answer Engine Optimization
The episode explains that Answer Engine Optimization (AEO) demands a dedicated Center of Excellence (CoE) to coordinate seven cross‑functional roles—including content, web development, paid search, social, PR, and brand marketing—to boost visibility in answer engines. It highlights how social listening,...
VCs Gain IPO Gold While Consumers Miss Gains
"All the leaders from SpaceX to Stripe to Anthropic to Databricks waiting to IPO is the gift of a lifetime to venture capital. Yes, the consumers have been protected from bad news. But they've also been blocked from all the massive appreciation."...
Know Your Numbers, Gain Marketing Confidence
If you know your numbers, you unlock marketing confidence. Calculate what you can pay for each lead, set your budget, and move fast, no analyst needed. It’s all about data-driven decisions. https://t.co/qik47wZyw6
10 Ways to Increase Your Site’s Page Views Per User
The post argues that "views per user" has replaced the outdated "pages‑per‑visit" metric as a more accurate gauge of content engagement. Martech Zone boosted its views per user from 1.01 to 1.27 by improving site speed, cleaning up tags, enhancing...
Anthropic Takes Enterprise Lead as OpenAI Shifts to Consumers
The AI LLM market share story of 2023-2025 is one of just ... massive change. Fast. Enterprise LLM Market: 2023: OpenAI 50% | Anthropic 12% | Google 7% 2025: Anthropic 40% | OpenAI 27% | Google 21% 🥇Anthropic went from distant third to...
Storyteller Roles Become High-Leverage Hires for Startups
I'm hearing that more startups and growth companies are hiring for the "storyteller" role. I think that's cool. It's a very high-leverage role/skill.
BetterUp: Scale Your Revenue with Human + AI Sales Coaching
BetterUp introduces a human‑plus‑AI sales coaching platform that moves development from one‑off workshops to continuous, data‑driven engagement. The solution blends one‑on‑one coaching, behavioral science, analytics dashboards, and AI‑powered personalization to align individual growth with revenue outcomes. Reported results include a...
Agency, Not Tools, Drives Real Impact
Agency is the scarce resource. Tools are abundant. Information is cheap. Coordination is easy. None of that changes reality by itself. Agency does. Agency is deciding when there is no proof, acting when outcomes are unclear, and remaining accountable after the result shows...
Creation Demands Accountability, Not Just Clever Talk
To create is to take responsibility for a piece of reality. When you create, something exists tomorrow that did not exist yesterday, and you are accountable for how it behaves in the world, not how it sounded in a room....
Bryj Appoints James Colgan CEO to Shape the Future of AI-Powered Mobile Marketing
Bryj announced James Colgan as its new chief executive officer, tapping his track record of scaling Outlook Mobile, Slack and Spendesk. Colgan will steer Bryj’s AI‑powered platform that lets marketers build, launch and grow native iOS and Android apps without engineering bottlenecks....
B2B Buyers Now Validate Tools via Instagram Video
Buyers Are Researching You on Instagram The more you optimize for video and visual search on platforms like Instagram, the more your B2B tools get discovered by users showcasing real-world results, not just traditional SEO. The sooner you realize Ubersuggest...
Revive Cold Lists with a 3‑email Narrative
Your email list is only cold if your offer is. The real unlock isn’t a new audience. It’s better messaging to the one you already own. Here’s the 3-email arc that turns cold into curious: • Email 1: Insight-led, no pitch • Email 2: “What’s...
Website Archetypes: A Structural Framework for 8 Types of Digital Experiences
The article introduces a structural framework that classifies websites into eight distinct archetypes, each defined by its core purpose and user interaction model. It explains how signpost, marketing, destination, knowledge, community, commerce, narrative, and internal sites differ in information architecture,...
Great Marketing Starts with Customers, Not Competitors
The best marketing ideas come from studying your customers (not your competitors)
Organic Social Reach Declines, Budgets Slashed in 2026
Organic social is a channel you can't ignore. But in 2026, most companies are decreasing their organic social budget. Why? Becauseof a continual decline in reach. https://t.co/5W3Mfbm9Jn
TrustArc Launches Arc: The AI-Powered Privacy Management Platform Built for Modern Teams
TrustArc announced the general availability of Arc, an AI‑powered privacy‑management platform designed for modern compliance teams. At its core is Arc Intelligence, a purpose‑built AI layer that leverages advanced language models and TrustArc’s 28‑year expertise, backed by the Nymity Research...
AI B2B Takes Off in 2026 After 2025 Foundations
We are literally >just< getting going in AI B2B. Really, most stuff didn’t even work before Claude 4 and the beginning of 2025. That’s why Lovable, Replit, Cursor, Gamma, etc. exploded. The models alone weren’t good enough — until early...
Startups Must Join ChatGPT Early or Lose Customers
The startups mentioned here are thinking about the ChatGPT App Store wrong. Distribution mechanisms are only one part of the puzzle. The reality is that ChatGPT is becoming the starting point for many startups' customers. As other competing...
Digital Accelerant Introduces a New Standard for Interactive Video Business Cards and Lead Capture
Digital Accelerant unveiled its Interactive Video Business Card platform, a mobile‑first solution that replaces static paper cards with branded video experiences delivered via QR code, NFC or direct links. The platform captures prospect attention in real time, provides instant access...
Beyond Big Data: Human Insight Drives Marketing Differentiation
my husband challenged me yesterday: if you say "go to market using research, not assumptions" companies are gonna think you mean Big Data 👀 my husband is an engineer, so I get where he's coming from... data means big complicated...
Learn AI Faster with a Personal AI Buddy
The best way to learn AI? Get yourself an AI buddy. 😊 Mark Hinkle and I met up last Saturday, had such a great time… we did it again this Saturday. I’ve been using Gemini for Gmail, and Mark asked,...
Brew City Marketing Launches AI Refresh Program for AI Search, Google AI Overviews & ChatGPT Visibility
Brew City Marketing, a Milwaukee digital agency, launched its AI Refresh Program to upgrade websites for AI‑driven search platforms like Google AI Overviews, ChatGPT, and voice assistants. The 2‑ to 3‑week service improves site speed, structured data, and credibility without...
AliaLearn Delivers 2.2×
One piece of software that we have a 99% usage rate with clients is @AliaLearn. @iamshaanarora and team have created a phenomenal tool at a price that just makes sense. Have never had someone cancel once they onboard. Lowest improvement I’ve seen them...
Marketing Requires Ongoing Maintenance, Not One‑Time Spend
“I don’t understand why no one is booking a call.” He’d spent thousands on his website. The offer was solid. The messaging looked fine. So I clicked his booking link. It led to a 404. Another founder? Her inquiry form...
AdFlow Commerce Announces Premier Partnership with Qode Media SEO Toronto, A Leading Canadian AI SEO & GEO Agency
AdFlow Commerce, an AI‑driven product‑feed and Google Shopping platform, announced a premier partnership with Qode Media SEO Toronto, a leading Canadian AI SEO and GEO agency. The collaboration gives Qode Media priority access to AdFlow’s automated attribute completion, custom labeling,...
Set Clear Expectations to Drive Speed, Ownership, and Results
New & aspiring marketing leaders: It's super important to set expectations for yourself and for the team. Think of them as your values. Without them? Your team will thrash constantly and hesitate to make decisions that move projects/pipeline/people forward. Here's...
ChatGPT Overtakes Google as Go‑to Source for Real Answers
Google is losing ground and conversations like this make it obvious. Most people still think “search = Google,” but real users are quietly shifting. When they need clear answers fast, they’re opening ChatGPT instead. Not for entertainment for real life...
Lionsgate Partners Exclusively with FreeWheel to Give Ad Buyers Direct Access to Its Premium FAST Inventory
Lionsgate announced an exclusive partnership with FreeWheel, making its premium FAST inventory accessible through the FreeWheel SSP. The deal covers more than 30 U.S. FAST channels, including flagship MovieSphere and the 50 Cent Action channel, and allows both direct and programmatic...
Speak Softly: Narrative Ads Win Over Fatigued Buyers
Your buyers are tired. They frequently see 80+ ads per day, so the solution is not to shout louder. Write like you’re the only one left whispering. • Anchor ads in narrative • Run “Story, Value, CTA” frameworks • Focus on their future rather than...
Layered Outreach Beats List Burnout: Sequence Each Channel
Touchpoint stacking is an art. Brands tend to burn out their lists because they treat every send the same. Here’s how to re-layer your outbound: • SMS = scarcity ping • Paid = story and context • Organic = social proof loop • Email = long-form...
Laserfiche Is a Leader in Info-Tech Research Group’s Enterprise Content Management – Enterprise Data Quadrant
Laserfiche has been named a Leader in Info‑Tech Research Group’s Enterprise Content Management – Enterprise Data Quadrant, earning a composite score of 9.1. The vendor topped the quadrant for product features and customer satisfaction, backed by more than 400 user...
How Can Martech Teams Combine AI SEO And Digital PR To Dominate First-Page Rankings?
MarTech teams must fuse AI‑driven SEO with digital PR to thrive in today’s AI‑centric SERPs. Google now prioritizes entity authority, trust signals, and multi‑surface visibility over simple keyword matches. Integrated platforms enable AI to spot content gaps, while PR secures...
GoDaddy’s New ANS Marketplace Tells You Which AI Agents You Can Trust
GoDaddy unveiled the Agent Name Service (ANS) Marketplace, a platform that lists ANS‑verified AI agents and displays trust signals for each. The marketplace launches with five demo agents—including a Brand Advisor and a Home Page Advisor—designed for small‑business workflows. GoDaddy...
Guard Your Focus: Turn It Into a Competitive Asset
Focus used to be a habit. Now it’s an asset that must be defended. AI constantly invites expansion. Founders who don’t guard focus end up running a portfolio instead of a company.
Google Says AI Search Rewards Human‑written Content
Google's Danny Sullivan says that all their ranking systems, including AI search, reward content that is written for humans. https://t.co/8GqjcUFl32 via @martinibuster, @sejournal
AI SEO/GEO/AEO Investment Surges Into 2026
AI SEO/GEO/AEO doesn't seem to be dying anytime soon. Just look at what people are doing with their 2026 budgets. https://t.co/VUdQcfLKXH