Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
Influence Everywhere, All at Once
The Goat Agency argues that creator‑generated content is now central to marketing, citing Nielsen data that 92% of consumers trust user‑generated content over brand messaging and its own campaigns showing over 80% lift in conversions. It warns that platform fatigue—Meta reports a 60% drop in conversions after four exposures—requires 15‑20 creatives per campaign, a demand only creators can meet. The shift is reflected industry‑wide, with Cannes Lions renaming its “Social & Influencer” category to “Social & Creator” and highlighting creator‑led campaigns like Vaseline’s Grand Prix winner. Goat promotes an “Influence Everywhere” framework that integrates creators across paid, traditional, owned, and experiential media to break silos and create a unified, trust‑driven ecosystem.
How Performance Teams Are Taking over Influencer Marketing in 2025
Influencer marketing is evolving from a brand‑centric activity to a core performance lever, as platforms like Meta and TikTok reward creator‑driven content. The Cirqle offers an end‑to‑end operating system that integrates with major social and e‑commerce platforms, providing AI‑powered creator...
IDEMIA Public Security Expands Collaboration with Microsoft as a Launch Partner of Microsoft Entra Verified ID
IDEMIA Public Security has been named a launch partner for Microsoft Entra Verified ID, following a successful pilot and announced at the Microsoft Ignite Conference in San Francisco. The partnership will integrate IDEMIA’s biometric liveness and document verification technology into...
Appian AI Transforms Clinical Workflows for Global Public Health Agencies
Appian and Ignyte Group’s “Bring AI to Work(flow” solution won the HL7 AI Challenge and was named a Pioneer in Healthcare Innovation for its standards‑based AI platform that embeds machine‑learning and generative AI into clinical and operational workflows. The platform...
Instant Heatmaps: Free, No‑Setup Website Insight
It has been almost three months since I became CEO of Crazy Egg. Last month we shipped Free Web Analytics. The month before that we shipped Free Website Surveys. Today we’re shipping something we invented twenty years ago and rebuilt...
XPFlow Launches Alfie, an AI Assistant That Reinvents Affiliate Marketing
XPFlow unveiled Alfie, an AI‑driven assistant that automates affiliate discovery, outreach, and program management. The tool analyzes a brand’s website, maps competitor affiliate opportunities, and delivers five curated leads daily with personalized outreach drafts, all integrated into XPFlow’s affiliate platform....
AI Image Generator with Real‑Time Revision and Nano Banana Pro
OK, so it's past 2am (my usual bedtime), but I have something too exciting not to launch/share. It's not really quite ready (consider it "alpha"), but when it works, it's super cool. Here's the deal: I have a business-focused Image...
Martech and the Rise of Adaptive Automation
The article argues that traditional rule‑based marketing automation is reaching its limits in an environment flooded with real‑time customer signals across dozens of channels. It promotes adaptive automation—AI‑driven, self‑learning Martech ecosystems—as the next evolution, capable of continuously interpreting data, reallocating...
491: Pilot, Prove, Scale: How CMOs Lead Transformation
The episode explores how CMOs drive transformation by using pilots, quick wins, and clear roadmaps to make progress visible and sustain momentum. Chris Pieper discusses leveraging sales champions to pilot initiatives and prove pipeline impact, Putney Cloos outlines mapping "scrappy...
Live From Boston at MarketingProfs B2B!
In this episode, Chris and John report live from the MarketingProfs B2B conference in Boston, highlighting the event’s key sessions and networking opportunities. They discuss the launch of Google Gemini 3, emphasizing its advanced AI capabilities and potential impact on...
Build AI Prototypes From Data, Not Design First
"Most AI prototypes are toys, not tools." - Ravi Mehta This is an excellent step-by-step on how to build data-driven prototypes... Ravi talks about how most teams start with design first in their prototypes. But this typically leads to "vibe...
AI Push Drops Brand Searches, Top SEO Tools Remain Dominant
With the Semrush acquisition news, I thought it would be interesting to take a look at the SEO competitor cohort from a Share of Search perspective. What stuck out to me was how brand searches for the category leaders are...
Become Impossible to Ignore: Market Eminence with David Newman
In this podcast episode, David Newman outlines his "Market Eminence" framework, arguing that experts must overcome the "obscurity tax" by mastering three pillars—visibility, respect, and brand preference—to become the obvious choice in their market. He emphasizes the power of a...
Sales Training Elevates Both Business and Personal Relationships
What a magical couple of days teaching MasterCraft Boat Company dealers how to create extraordinary connections with their customers. But let me tell you a powerful story how one man in the audience immediately applied what he learned to his...
Aggregated Click Data Masks True User Intent
In 2005, analytics tools delivered numbers that looked precise and stories that broke the moment you checked the page. That was when the direction of Crazy Egg became obvious. Back then every analytics product behaved the same way. If a page had...
Salesforce Adds Observability to Agentforce, Aiming to Boost AI Performance and Trust
Salesforce announced an observability suite for its Agentforce 360 Platform, giving enterprises real‑time insight into AI agent performance through Agent Analytics, Agent Optimization, and Health Monitoring tools. Built on the Session Tracing Data Model and delivered via Agentforce Studio, the...
Achieving $200M ARR in 12 Months, $3M per Employee
Lovable hit $200M ARR under 12 months. Their revenue per employee is an insane $2-3M ARR. Here's how they pulled it off 👇
Join CyberMarCon Austin: Top Cyber Marketing Insights Await
To all my cybersecurity marketing peeps, who else is coming to CyberMarCon in Austin next month?!? This will be my first Cybersecurity Marketing Conference and I already know it's gonna be a blast: 💡 Loads of insights from real cyber...
Dyad Launches New AI Capabilities to Streamline Email and Document Processing for MGAs, Wholesalers, and Program Admins
Dyad announced two AI-driven enhancements to its ALIS DX platform: an Email Triage Agent that automatically categorizes and routes incoming emails to the appropriate policy or workflow, and an Extractor that uses intelligent character recognition to capture structured data from PDFs,...
Stop Manual AI Prompts—Let SparkToro Handle It
"Can't someone else do it?" We talk to a lot of digital marketers, and hear about the same process over and over: - Run a report - Export - Upload to ChatGPT - Prompt engineer over and over until you...
Close the Context Gap for Winning Speaking Pitches
If you pitch events to speak, beware the Context Gap. It kills your chances. Here's how to avoid this problem + my favorite structure for a more effective pitch, whether you're trying to speak at events, on webinars, or even show...
Unitel Voice: Unlock a Business-Ready Virtual Phone System in Minutes
Douglas Karr highlights Unitel Voice as a plug‑and‑play virtual phone system that lets small‑business owners set up a professional, mobile‑ready phone presence without any IT expertise. The platform bundles essential features—auto attendant, call routing, voicemail transcription, team messaging, and more—through...
Build Autonomous Business with Ops Mindset, Not AI
You don't need AI expertise to build an autonomous business. Everyone's hunting for the wrong skill. What you do need is ops thinking and the guts to start scrappy. Like Nike said... just f* do it! Dale and Adam ,...
Jerusalem Networking
Yesterday’s Jerusalem Business Conference hosted by Lesley Kaplan , AACI, and Nefesh B'Nefesh surprised me in the best way. You know those events where you walk in thinking you’ll stay an hour… and then suddenly it’s 3pm, you’re mid-conversation, and...
What B2B Marketers Can Learn From Asia’s Fast-Evolving Strategies
Asian B2B marketers are reshaping outreach by moving away from email toward chat‑based platforms and data‑rich tools. In China, WeChat’s business version WeCom enables integrated CRM functions, driving conversion rates at Qì Pèi Yún from 2% to 6% through unified...
Beyond Likes: Prioritize Authentic Dialogue Over Vanity Metrics
What if everything you know about social media engagement is wrong? For many brands, outdated engagement myths stand between them and real community-building—but to lead in today’s digital landscape, we need to go further than vanity metrics. In a new...
Personalized Demo Centers Boost Buyer Engagement
we're now fully in the era of interactive demos being a thing, there's no question we already know how effective they are to help ppl get a taste of your product without requiring them to jump on a sales call...
Waalaxy: Transform LinkedIn Into a Predictable Revenue Engine for Outreach
Douglas Karr explains that manual LinkedIn outreach is a major time drain and proposes Waalaxy as a unified platform that automates LinkedIn and email prospecting, enriches leads with verified emails, and centralizes conversations in a CRM‑style inbox. Key features include...
Maintain Market Share by Maximizing Overall Brand Exposure
As buyers, we base a lot of our perceptions about the landscape on how much we hear about brands relative to each other. Not just in terms of advertising, but in overall brand exposure, including how often we see brands...
AI Makes Fast and Good Marketing Affordable
I’ve had this word come up unusually often in recent client discussions. And it hits a little differently these days. That word is “Speed”. Why is it different? Because Speed is possible today without losing quality. You know the old...
HomeSage.ai Launches Next-Generation Property Intelligence APIs Powered by Upgraded AI Models
HomeSage.ai unveiled a next‑generation suite of property‑intelligence APIs that leverage upgraded neural‑network and computer‑vision models to analyze more than 145 million U.S. properties in real time. The platform adds 20+ specialized endpoints—including Investment Potential, Property Condition, Renovation Cost and ROI, and...
Ultra‑short Subject Lines Boost Open Rates by 25%
NEW test for you! Try a super short subject line with NO preheader. Jay Schwedelson says new GURU Media Hub research shows increased open rates of 25%+ with this approach. Why does it work? It triggers The Von Restorff Effect:...
Brief Summary: Key Points at a Glance
TL; DR Run 10→5→2: list 10 buyer questions, choose 5, focus on two priorities. Ship two lite pages now—plain-English answers your sales team can send to buyers today. Keep it simple: one link, one CTA, human voice; expand into full...
SAP Transformation Applied Intelligently with BeMind by BearingPoint
BearingPoint launched BeMind, an AI‑powered end‑to‑end platform designed to accelerate SAP transformation projects. After an 18‑month development and testing in more than 20 real‑world implementations, the tool claims to cut effort and project timelines by 20‑30 percent while boosting deliverable...
Close the Context Gap: Pitch Premise, Not Idea
If you pitch events to speak, beware the Context Gap. It kills your chances. The Context Gap is what happens when you pitch something YOU know is worthy, obvious, unique (your ideas, your talk, yourself) but THEY don't see it...
Turn Links Into Sales Insights with Bitly
How do you actually know which of your posts are driving sales? Well, most of us are too busy to dive into our posts to understand their potential revenue impact. When I launched my Modern AI Marketer books, I didn’t...
96% Businesses Are Already Leveraging LLM Models Like ChatGPT, Gemini, Perplexity for Content Creation: Goodfirms Survey
A Goodfirms survey released on November 20, 2025 found that 96% of businesses are already using large language models such as ChatGPT, Google Gemini and Perplexity for content creation, with 55% fully integrating LLMs into their marketing workflows. The study...
Turn AI Buzz Into Your Unfair Competitive Edge
10 Reasons You Need to Be at SaaStr AI London December 1-2 This is it. The moment where AI stops being a buzzword and becomes your unfair competitive advantage. SaaStr AI London is bringing together 2,500 of the sharpest B2B operators...
From Growth Hacking to Engineering: Wu’s Web Summit Insight
At Web Summit, Yuchen Wu talked about what the shift from hacking growth to engineering it really means!
Exploring the Role of Bold Identity in Modern Brand Development
Brands across sectors are shifting from muted, neutral identities to bold, character‑driven branding to cut through the information overload that modern consumers face. The article highlights how vivid color palettes, distinctive typography, and a clear, confident tone create a "spice...
Google Introduces AI Image/Video Tools for Demand Gen Campaigns
Google Adds #AI-Powered Image and Video Tools To Demand Gen Campaigns https://t.co/TjlWbo6HDr
Uncover Hidden Bottlenecks Stalling B2B Growth
The Invisible Bottlenecks Holding Back B2B Growth - B2B Marketing Blog | Webbiquity - https://t.co/KV0aEoMTm9
Marketers Want Personalization At Scale, But Can’t Reach It. What’s Next?
A new Adobe survey of 300 marketers and 700 consumers finds that while 97% of marketers believe personalized content at scale is achievable, two‑thirds consider the journey daunting. The main obstacles are exploding content volume, creative bottlenecks, and limited real‑time...
Leaders Build Momentum Through Culture, Preparation, Honesty
On the podcast, Don Yaeger explained how great leaders build momentum with culture, preparation, and honest communication, not just big moments. How are you creating momentum on your team? Tune in here: https://t.co/cCF1GDxywC
Managers Steer Attention, Not Tasks—Focus Drives Success
Most managers think they are directing work. They are actually directing attention. Wherever the attention goes, the company follows. Most drift starts as scattered attention, not bad strategy.
Readymode® Launches Agentforce AI Chat to Deliver 24/7 First-Line Customer Support
Readymode® announced the launch of Agentforce, an AI‑powered chat integrated into its outbound sales engagement platform, offering 24/7 first‑line support directly within the product. The tool provides real‑time, contextual assistance for tasks such as troubleshooting, call‑cadence optimization, and account settings,...
Tiny Early Funding Can Launch Billion‑dollar Companies
A few that >almost< bootstrapped, i.e. did raise a little but < $10m in primary venture: The Trade Desk, worth $26B Klaviyo worth $9B Veeva, worth $44B Sometimes the most valuable capital is just that smidge early on And you can skip the rest
Scale Ads Only After Fixing Backend Weaknesses
You can’t scale on ad spend if you’re bleeding on the backend. Check: • Return rate • Fulfillment speed • Product consistency Good ads break bad systems. Scale will only expose what’s unready.
RealtyAds Releases First-of-Its-Kind Report Proving Measurable ROI for Class A Office Assets Through AI-Driven Marketing
RealtyAds released a new report, “The Class A Office Leasing Report: How AI Delivered Measurable ROI,” showing that AI‑driven, CRE‑specific digital marketing generated $874 in return for every $1 spent on Class A office assets in 2025. The data, covering $5.56 B...
Scale with Smarter Messaging, Not Just Bigger Budgets
Every ad account eventually hits a ceiling. The mistake most brands make is that they try to scale past it with budget instead of messaging. You need a better angle.