Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
The Engagement Multiplier Hiding in Plain Sight
The author argues that text messaging (SMS) should be the core of any MarTech strategy because it offers unparalleled real‑time engagement, with 98% open rates and rapid read times, making it a powerful multiplier for customer interaction. Two key advantages are its role as an identity anchor for secure, compliance‑driven communications and its conversational, two‑way nature that builds trust and relationships. Practical guidance includes using the mobile number as a permissioned identity, automating relevant triggers, continuously testing, maintaining compliance, and avoiding over‑messaging, while noting that emerging Rich Communication Services (RCS) will further enhance SMS capabilities. Overall, the piece positions SMS as a low‑friction, trusted channel that can drive higher response rates and deeper customer connections.
The Pinball Customer Journey Has Replaced the Marketing Funnel
The author argues that the classic marketing funnel no longer reflects how modern consumers navigate a fragmented, multi‑channel landscape, likening today's journey to a pinball machine where prospects bounce between apps, newsletters, social feeds, AI tools, and peer recommendations before...
Network with Competitor CEOs to Unlock Strategic Growth
Why Getting to Know Your Competitor CEOs Is Your Secret Weapon The counterintuitive relationship strategy that could transform your business 5 Reasons to Meet Your Competitor’s CEO They could buy you someday (or vice versa) – 60% of B2B exits...
Early Startups Thrive on Passionate Product‑savvy Sales “Magician”
I'd say 8 times out of 10, early start-ups have a "sales magician" ... that actually is only a B+ at sales per se. But ... - customers >love< them - knows product cold, better than anyone but CTO - deeply passionate about mission,...
The GA4 Setup Everyone Skips: A Complete Guide to Configuring Analytics for Real Business Outcomes
The post argues that simply installing Google Analytics 4 is insufficient; true value comes from tailoring GA4 settings to align with a specific business model and revenue goals. It walks readers through essential post‑setup steps—defining key conversion events, configuring custom...
AI Can Misrepresent Your Brand—Learn How to Fix It
You've managed to get your brand included in GenAI results except, the information is wrong. Is AI lying about your brand? This is the question Nick Nelson asks in today's post on the TopRank Marketing B2B Marketing blog. Not only...
Protect Q1 Profits with Free Chargeflow Post‑BFCM Shield
Most merchants treat BFCM like a finish line. But any founder who’s been through it knows that the real chaos hits in January. • Friendly fraud • Refund abuse • Disputes you didn’t see coming It’s digital shoplifting, and it drains Q4 profits when you’re...
Blackbaud Showcases AI-Powered Innovation and Intelligent Workflows at Bi-Annual Product Update Briefings
Blackbaud used its bi‑annual Product Update Briefings to unveil a wave of AI‑driven features across its nonprofit and education cloud suite. Highlights include the Development Agent, the first "Agent for Good" that autonomously manages donor portfolios, and AI chat assistants...
Claude Opus 4.5 Streamlines Tool Calling, Cuts Token Bloat
BREAKING: Anthropic launches Claude Opus 4.5 Several of the upgrades are squarely at people like me, developers building agents. I'm particularly impressed with how elegantly they handle one of the biggest issues developers are dealing with: tool calling. MCP is...
Shared Mental Model Ensures Consistent AI Adoption Across Teams
You cannot ask a thousand people to adopt AI and expect consistency. You need a shared mental model. Without it, the company’s output becomes a collage of mismatched assumptions.
Why Isn’t There More Creativity in B2B Marketing?
Third Door Media’s Head of Content & Media, Mike Pastore, hosts a short interview with Jacob Sanders, creator of “ROI: The Musical,” and cast members Scott Monty and Ryan Wallman to explore why B2B marketers shy away from creative approaches....
Mindset, Not Money, Determines Your Wealth Ceiling
I've built my network with founders at every wealth level over the past decade. Here's what I learned about how they think differently: Millionaires celebrate quick wins. They're optimizing for the next deal, the next exit, the next opportunity. It's about momentum. Deca-millionaires...
Treat Love Like a Startup: Vision, Risk, Commitment
I’ve built and sold companies worth millions. But the best decision I ever made was choosing the right person to build life with.... I’ve done the big deals. I’ve lived the founder rollercoaster. I’ve cashed the checks. But none of...
Numa Introduces the First Voice AI with a Smart Inbox That Understands Every Customer Conversation for Dealerships
Numa announced the launch of the industry’s first Voice AI‑powered Smart Inbox for automotive dealerships, integrating real‑time call and message history, service updates, and team notes into a shared inbox. The system uses AI agents to understand the full context...
Marketing Success Starts With Making Friends, Not Broadcasts
Every year I set a new intention for my business or theme to guide me. This next year's comes from the one and only Andy Crestodina . Andy and I always joke that if you put us both together, you'd...
Allocate 10% to a 30x Winner for 3x Fund
How do you create a 3x venture fund? For a smaller fund, in theory there are many ways, but most likely is: 1️⃣ Put 10% of your fund into your very best investment 2️⃣ It does 30x = 3x the whole...
Kyndryl Launches Agentic AI Framework and Services for the Mainframe
Kyndryl announced a suite of agentic AI‑enabled services for IBM Z mainframe customers, integrating its Agentic AI Framework, Kyndryl Bridge, and IBM watsonx Assistant for Z to automate workflows, provide predictive analytics, and embed decades of mainframe expertise into an...
Turn Half‑Baked Ideas Into Detailed AI Prototypes Instantly
Most great features start half-baked. A fuzzy idea from a customer call. A vague customer complaint. A gut feel about what's broken. A "what if" from your shower. But AI does best with clear directions. Detailed requirements. Do you really...
AI Landing Page Tools Still Miss Critical Nuance
We’re entering a new phase in how people find products. More searches start inside LLMs. Fewer people land directly on your site. Which means the visitors who do make it through are more intentional than ever. This raises the bar...
TapGoods Launches TapWise — the First AI Insights Agent for Rental Businesses
TapGoods, the leading software platform for equipment rental firms, unveiled TapWise, the industry’s first AI insights agent tailored for rental operations. TapWise lets users pose natural‑language queries and receive instant, data‑driven answers, recommendations, and performance insights on customers, inventory, revenue,...
2026 B2B Buying Journey: New Trends Redefine Demand Gen
B2B demand gen is a tough gig. Just when you think you've got it all figured out... WHACK! Your target buyers go and change everything. (maybe not *everything*... they still love great research and webinars!) The latest research shows that...
Real User Touchpoints Spark Honest, Faster Innovation
Every product begins as a question you don’t yet know how to answer. You can guess. You can model. You can argue. But none of it substitutes for the small shock you feel the first time the product touches a...
Social Media Use Trends and Insights for Marketing Professionals
A new Marketing Tech News study shows YouTube (84%) and Facebook (71%) remain the dominant U.S. social platforms, while Instagram reaches half of adults and TikTok, WhatsApp, Reddit and Snapchat have modest but growing user bases. TikTok usage jumped from...
Five Paid AI Tools that Actually Boost Revenue
The 5 AI tools I'm actually paying for (and why they're worth every penny): Most AI tools are noise. These 5 drive actual revenue. **Granola AI ($14/mo):** Listens to every call and surfaces blind spots I'm missing. Asked it last week: "What...
Add Last‑Updated Timestamps and Schema to Avoid AI Penalty
Turns out that AI (and humans) HATE recommending stale/old content. That's why EVERY marketer should make this a non-negotiable in 2026: 👉 Put a “Last Updated” timestamp on every major page and article on your website, just like you see...
SAS Data Maker Launches in the Microsoft Marketplace
SAS announced that its new synthetic data generator, SAS Data Maker, is now available through the Microsoft Marketplace, offering enterprises a secure, no‑code tool to create statistically accurate data without exposing sensitive information. The solution combines data augmentation and generation...
Aduna and Comviva Partner to Drive Global Enterprise Adoption of Network Intelligence via NGAGE.ai
Comviva, a global digital transformation solutions provider, has entered a strategic partnership with Aduna, a worldwide aggregator of standardized network APIs, to launch a joint offering called NGAGE.ai. The collaboration will combine Comviva’s customer experience, data monetization, and digital financial...
Why Evergreen Content Expires Faster in an AI Search World — and What to Do About It
In the AI‑driven search era, evergreen content loses relevance much faster, with a typical shelf life shrinking from 24‑36 months to 6‑9 months. Large language models prioritize freshness signals such as updated dates, new backlinks, expanded sections, and recent external...
Hyland Unveils Powerful Cloud and AI Innovations That Streamline Content and Agentic Automation Across Industries
Hyland announced a suite of Q3 product updates to its Content Innovation Cloud, adding cloud‑native integrations for Salesforce, Guidewire ClaimCenter, SAP SuccessFactors and Workday that embed secure content management directly into these platforms. The company also rolled out enhancements to...
Coveo Accelerates the Future of AI-Driven Digital Experiences in New Alliance with Deloitte
Coveo, a leader in AI‑relevance and generative search, announced a strategic partnership with Deloitte Canada to help enterprises modernize their digital experience stacks. The alliance combines Coveo’s AI‑powered search and recommendation engine with Deloitte’s deep industry and consulting expertise to...
SEO’s Hype-Fueled Move To The Center Of The Marketing Mix
The episode explains how SEO, revitalized by AI tools like ChatGPT, has become central to marketing and is closely aligned with the emerging discipline of Answer Engine Optimization (AEO). While AEO differs technically—relying more on Bing’s index, less sophisticated bots,...
7 No-Code AI Tools Marketers Can Build Today to Boost Productivity and Engagement
MarTech’s AI‑focused column outlines seven no‑code AI tools marketers can deploy immediately, ranging from lead‑gen chatbots built with Chatfuel or ManyChat to email subject‑line generators using ChatGPT or Jasper, AI‑driven social post creators, personalized content engines, auto‑generated dashboards, design tools,...
NIQ Joins TikTok Marketing Partners Program Earning Media Mix Modeling Badge
NielsenIQ (NIQ) has been awarded a Media Mix Modeling (MMM) badge as part of TikTok’s newly launched Marketing Partners Program, highlighting its capability to deliver advanced analytics and full‑funnel measurement for TikTok campaigns. The badge places NIQ among a select...
Veeva Announces Expanded Partnership with Roche
Veeva Systems announced that Roche Pharmaceuticals is extending its long‑standing collaboration by adopting Veeva Vault CRM, the company’s next‑generation, AI‑driven customer engagement platform. The move adds agentic AI capabilities to Roche’s sales and medical teams, aiming to streamline interactions with...
From Coach to Fractional CMO: Earn More, Stress Less
I shifted my coaching business 2 yrs ago to do the thing everyone's trying to escape. By moving from "Business Coach" to "Fractional CMO". Revenue went up. Stress went down. Here's why most people have it backwards: 1. Coaching Is...
Applause Brings Real-World AI Testing to Tech For Retail 2025
Applause, the global leader in crowdsourced digital testing, will showcase its AI-driven testing solutions for retail applications, chatbots, IVR systems and virtual agents at Tech For Retail 2025 in Paris on November 24-25. The company will demonstrate how its real‑world...
Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer
Ogury, a global leader in persona‑based advertising, announced that Nicolas Bidon, former CEO of GroupM Nexus Global, will assume the role of Chief Executive Officer on December 1. Bidon brings more than 20 years of international adtech experience and a...
Clarivate Launches Derwent Patent Monitor to Enable Fast and Accurate Decision-Making with AI
Clarivate Plc has introduced Derwent Patent Monitor, an AI‑driven enterprise platform designed to accelerate and improve the accuracy of patent reviews for intellectual property and R&D teams. The solution automates the analysis of patentability, freedom‑to‑operate (FTO) and infringement risk, delivering...
Build Outbound Email Infrastructure Before Crafting Copy
Build Your Outbound Email Infrastructure The Right Way 📬 Most teams obsess over copy and sequences. But none of that matters if your emails never reach the inbox. Outbound does not start with messaging. It starts with domains, inboxes, warm...
Email Infrastructure, Not Copy, Drives Outbound Success
Every successful outbound program begins long before the first email is ever sent. In B2B marketing, the technical groundwork — domains, inboxes, authentication, and reputation management — determines whether your carefully crafted messages ever make it to the inbox. Most...
Technology Protects Retailers, Issuers, and Consumers From CNP Fraud
Card‑not‑present (CNP) fraud, where purchases are made without the physical card, continues to cost retailers, issuers and consumers billions worldwide. A new suite of technologies—primarily multi‑factor authentication (MFA) embedded in banking apps and tokenization of card data—are being deployed to...
Track Full Funnel Metrics Before Turning Off Ads
Watch all of the metrics of the funnel when turning off an ad.
AI Exposes, Not Fixes, Assumption‑Driven Decision Failures
Companies pretend decisions fail because of bad data. They fail because people protect their assumptions. AI does not solve this. It forces the assumptions into the open.
LCPC AI Announces Renewed Focus on Smarter Decision-Making Tools Amid Digital Asset Volatility
LCPC AI said the recent turbulence in digital assets is spurring demand for more sophisticated, transparent decision‑making tools. While market prices have slipped, institutional investors remain cautiously optimistic about the long‑term outlook, prompting a search for platforms that deliver clearer...
Today's Top Marketing AI News From Leading Sources
Top #Marketing #AI News Stories today: https://t.co/HXpZ3cAJnV Top stories from @MediaPost @martechismktg @WARCEditors @TheHustle @DrexelNews @MarketingProfs @Forbes @martechcube @elitebizmag @CarBizToday @cxtodaynews @Gartner_inc and more. https://t.co/z2UbR3M5pN
Plan Mode Helps Finish Half‑baked Features
Most great features start half-baked. Plan Mode in Reforge Build lets you cook. https://t.co/k7WwyeuL8o
Nativeads.ai Brings Generative AI to Power the Future of Dynamic Advertising
Nativeads.ai, a creative‑tech startup built on large language models, officially launched its generative‑AI platform that lets brands produce on‑brand display and native ads at scale. The solution offers end‑to‑end workflow automation—including AI‑driven concept generation, resizing, CTA creation, and human‑in‑the‑loop editorial...
Prioritize Contribution Margin over Chasing Larger Revenue Numbers
Friendly reminder as you go into this week. Don’t lose profitability to see a bigger number on your dashboard. Focus on your contribution margin and scale off of that.
Give One Clear Reason to Say Yes
If your conversion rate is low, give consumers: • Clear value. • Believable support. • An obvious next step. All that you need is one reason to say yes.
Ecer.com Builds New Mobile B2B Marketplace Infrastructure
Ecer.com announced the launch of a new mobile‑first B2B marketplace platform designed to streamline cross‑border trade. The infrastructure leverages a cloud‑native architecture and AI‑driven matching to enable sellers and buyers to negotiate, transact, and manage logistics entirely from smartphones. Ecer...