Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Top SaaS Video Production Companies in 2025
The post lists the seven leading SaaS video production firms for 2025, highlighting each company's niche strengths—from Blue Carrot’s data‑driven animation to Sandwich Video’s cinematic live‑action style. It explains how these agencies translate complex software concepts into clear, engaging visual narratives that drive user adoption and brand trust. The article emphasizes the growing role of video in SaaS marketing, noting that high‑quality demos, explainers, and onboarding clips are now essential conversion tools. It concludes that partnering with a specialist studio can significantly boost visibility and customer retention.
Google’s Gemini 3 Threatens ChatGPT’s AI Dominance
ChatGPT has owned the AI space since 2022. But Google’s latest Gemini 3 release could change that. Here's why👇 For almost two years, “AI” basically meant “ChatGPT.” It owned the narrative, mindshare, and category. Adding 50 million new users in...
Belonging, Coaching, Development Bridge Gen Z Expectations
Older generations were raised in a culture where hard work was met with long-term company loyalty. 💼 Gen Z grew up seeing that promise broken over and over again. So fair pay, clarity around growth, and a deeper sense of...
How to Stop AI Decisions From Repeating Human Biases
Artificial intelligence is increasingly used as an advisory tool, but its confident answers can conceal hidden biases that lead to harmful decisions. The article illustrates this with a Seattle police resource‑allocation query, where the AI suggested a high‑crime district without...
Adaptive Listening Cuts $2 Trillion Miscommunication Losses
Miscommunication costs U.S. businesses over $2 trillion every year . That’s millions of dollars leaking out of organizations. The cause? Easily avoidable misunderstandings, delays, and lost opportunities. Your salesperson sends a quick email to one of your biggest customers: “Hey,...
Cut Clay Costs Below $800/Month with Simple Hacks
Today I am pardoning all you turkeys that say Clay is expensive… Here’s how to NEVER PAY more than $800/mo for Clay. First off an enterprise yearly subscription to Clay with CRM integration is under $9k/year and your cost is...
Why Marketing’s Next Power Move Depends on a Content Supply Chain
Marketers face a surge in content demand that strains fragmented workflows, making a formal content supply chain essential. Adobe reports that 88% of marketers see demand doubling, while 87% struggle with lifecycle management. Integrating AI into a connected supply chain...
AI Trust Signals Exposes SEO Agency Deception and Failures
I had no idea so many SEO companies would hate my software AI Trust Signals … but they do...and not for the reasons I expected. Turns out, there are a lot of SEO companies doing bad work and not being...
Four Tests to Verify Your VP’s Effectiveness
Did you hire a good enough VP? 4 part test: - who great did they hire in the first 60 days? - did their #1 key metric improve? - did they take part of the job off your plate? - does the team believe? If they...
ICARO Media Group Enters New Multiyear Digital Network Deal with Elevator Giant Otis in Spain, Portugal and Africa
ICARO Media Group has secured a multiyear digital out‑of‑home partnership with Otis Mobility, installing AI‑powered screens in elevators across Spain, Portugal and several African markets. The deal will deliver advertising to more than 2.4 million daily viewers, leveraging ICARO’s recent acquisition...
Curated Daily Insights Cut Through Founder Noise
I’ve been thinking seriously about starting a daily newsletter for founders. I’ve written weekly newsletters for more than a decade. I’ve recorded hundreds of podcast episodes. I’ve done videos, interviews, and everything in between. None of that momentum prepared me...
Founders Need Daily, High‑Signal Newsletter Amid Content Overload
I’ve been thinking seriously about starting a daily newsletter for founders. I’ve written weekly newsletters for more than a decade. I’ve recorded hundreds of podcast episodes. I’ve done videos, interviews, and everything in between. None of that momentum prepared me for...
Cellairis and Central Technologies Partner to Deliver Innovative Mobile Device Solutions for Education and Enterprise
Cellairis, a leading mobile accessories and technology solutions provider, announced a strategic partnership with Central Technologies, a global technology solutions distributor. The alliance will channel Cellairis’ accessory portfolio and its CyberSystem security platform through Central’s extensive worldwide distribution network. The...
Treat LinkedIn Like a Comedy Club for Speaking Gigs
Here's the best way to use LinkedIn to get more speaking engagements: Treat it like a comedy club. As a professional speaker and general nerd about all things creativity and storytelling, I have spent years listening to comedians discuss their...
No One Owns the Website—Complexity Blocks AI Adoption
ATTN: There is a giveaway at the end of this post. Everyone I know who touches websites is living a double life. By day: “We’ll get that website update live soon!! 🫶” By night: Asking chatGPT “how 2 fix a...
Smart AI Agents in JCI Marketing’s New J-MAP Platform Usher in New Era of RevOps
JCI Marketing has launched j‑MAP, an agentic AI orchestration platform aimed at turning B2B marketing and sales strategies into executable actions. The system moves into a controlled beta this week, offering pre‑defined, behavior‑driven AI agents that work alongside human teams...
Repeat Your Message, Build Trust and Referrals
Repetition builds riches. Here’s what actually happens in your audience’s brain when you repeat yourself: → Repetition builds familiarity, and familiarity builds trust (mere exposure effect) → Hearing something over time makes it stick in memory (spacing effect) → Your audience starts attributing that...
Malu Agency to Attend Affiliate World Asia 3-4 December 2025 in Bangkok to Promote Their Premium Agency Ad Accounts
Malu Agency announced its participation in Affiliate World Asia, scheduled for December 3‑4, 2025 in Bangkok. The company will use the event to promote its newly launched Premium Agency Ad Accounts, a whitelisted solution designed to accelerate campaign deployment and...
Alsona Unveils the First Curated LinkedIn Expert Directory
Alsona, the AI‑driven LinkedIn automation SaaS, launched the LinkedIn Expert Directory, a curated marketplace of verified specialists in profile optimization, growth, lead generation, and content strategy. The platform vets experts through performance data and client testimonials, ensuring measurable outcomes for...
GoDaddy Accelerates Airo.ai Momentum with New AI Agents for Small Business Growth
GoDaddy has expanded its Airo.ai platform with six new AI agents aimed at simplifying marketing, operations, and website management for small businesses. The agents—covering inbox conversations, marketing calendar, online appointments, domain activation and protection, and a Do‑It‑For‑You service—automate tasks and...
Gradial and Stagwell (STGW) Team Up to Bring Agentic Marketing to More Brands
Gradial, an agentic AI specialist, and Stagwell, a marketing‑services network, announced a strategic partnership to deliver AI‑driven marketing solutions to brands. The joint go‑to‑market effort combines Gradial’s autonomous campaign creation platform with Stagwell’s creative and media expertise. The collaboration targets...
DataGroomr Announces Updates to Its AI-Powered Data Quality App on Salesforce AppExchange
DataGroomr has refreshed its AI‑powered data quality app on the Salesforce AppExchange, adding two flagship features: AI Recommendations and Live Dedupe. The AI Recommendations engine analyzes records and proposes optimal field mappings and cleansing actions, while Live Dedupe identifies and...
Scaling AI Boosts Confidence, Not Factual Accuracy
AI models are getting stronger, but their confidence still grows faster than their certainty. More parameters expand what the system can talk about, not what it can truly verify. The space of possible answers grows faster than the ground beneath...
Hire Versatile Thinkers; Judgment Now Beats Specialization
I keep telling people this but they don’t believe me. “you're not hiring for roles anymore. you're hiring for breadth + depth, taste, systems thinking, learning velocity. 5 people who can work across code/design/product beat 20 specialists coordinating handoffs. the new bottlenecks...
Stop Patching CX: Why Integration Is the New Standard
The post argues that relying on patchwork tools for customer experience (CX) creates fragmented journeys that cost businesses billions, and that seamless integration of systems is now the baseline expectation for customers. It illustrates how disjointed touchpoints—like repeated data entry...
Treat AI as a New Hire, Not a Replacement
AI does not replace jobs. It replaces tasks. Great conversation with Eva Gutierrez about how to treat AI like a new hire and build a hybrid intelligence workflow in your business. You can hear the full episode here: https://t.co/Tdr3Da2wU4
Three Human‑Centric Rs Drive Marketing Success in 2026
#Marketing's Human Future: 3 Rs for 2026 Success https://t.co/foSHNQjxdn
How to Spot and Defeat the “Right Problem, Wrong Solution” Manipulation Tactic That’s Everywhere
The episode explains the pervasive "right problem, wrong solution" manipulation tactic, showing how it hijacks thinking in sales, politics, and media by reframing issues to push predetermined solutions. Christopher Penn breaks down the psychological mechanics behind the tactic, offers concrete...
ChatGPT, Gemini, Claude: Head-to-Head Accuracy and Depth
A comparison of how ChatGPT, Gemini, and Claude compare in accuracy, depth, and real-world performance across SEO, coding, research, and everyday tasks. https://t.co/sojrafMs1a via @makhyan, @sejournal
Don’t Fall for Generative Engine Optimization Snake Oil
Beware the "Generative Engine Optimization" Snake Oil - B2B Marketing Blog | Webbiquity - https://t.co/TVZSwDctvQ #GEO #SEO #AIO
Master the $50k Phase Before Scaling to $5M
Everyone wants the $5M brand playbook. But most of you are skipping the $50k phase: • Learning your market • Understanding angles • Making the product actually sell Earn your scale.
Inefficient SDRs Lose Sales; AI Will Replace Them
Wanted to buy a product last week, Forced to talk to an SDR first. He sent me his Calendly … and never followed up when I didn’t pick a convenient time for him. Sale lost. Honestly, any decent AI is better than this human. AI...
From Quantity to Quality: GTM AI’s Next Phase
My article on Topline on GTM AI. Phase I has been about quantity. Phase II is about doing better. https://lnkd.in/g5XZPD2a
Turn Everyday Conversations Into Powerful Content Quickly
Record what you're already doing and turn it into content. You don’t need a big production team to start building trust. Every conversation you have could be a content goldmine. - Record your side of a sales call - Capture...
Full‑Funnel LinkedIn Ads: Document, Live, Win‑Back
Advice about how to improve visiblity, engagement and ROI on LinkedIn is always a good idea. That's why I'm revisiting this liveblog of a presentation from Jessica Cross and Baaber Malik from LinkedIn: 3 Key Marketing Plays for Full Funnel...
Clarity Beats Speed: Narrative Accelerates Growth
Marketing is the new bottleneck. I tossed that out as a quick thought. The replies came fast. The private messages went deeper. People wanted to hear more and understand exactly what I meant, so I turned it into a thread....
Create Your Own Owned Content Before AI Takes Over
So thankful to Ann Handley and the entire MarketingProfs team for allowing me main stage time for a very important concept I've been sharing. The TLDR: Someday soon, our glasses, cars, phones - everything - will create synthetic content on...
Visibility, Not Budget, Wins in AI-Driven 2026
A new blueprint for founders who refuse to stay invisible in the year of AI disruption. Thank you for reading my newsletter, Un-Ignorable Brands, where I share my tips for small business owners and brands who want to go from...
Bridge Sales‑Marketing Gaps with Unified Mindset Strategies
Have you ever wondered why so many companies struggle to align their sales and marketing teams? The misalignment often stems from the different mindsets that each team brings to the table. Marketing typically zeroes in on the top of the...
AI Landing Page Tools Score Poorly in Real Audits
We scored every major AI landing page analyzer across the same criteria we use for real CRO audits. Comprehensiveness. Specificity. Originality. Realistic implementation. Correctness. The highest score was 5/15. Several landed at zero. This isn’t a knock on AI. It’s a reflection of...
AI Will Make Pricing Transparency Mandatory for All Businesses
Have you seen this article from Inc. Magazine this month? It verifies everything I've been begging organizations to understand since AI changed the way we search. 👉 Pricing Transparency is about to be forced on ALL businesses. 👈 Why? Here...
TROAS Beats Bid Caps for High‑AOV Brands
@ToriiRowe Do you use bid caps with brands that have high AOV / variable AOV? I’ve found tROAS to do really well in this case but curious if you’ve ever tested
SaaStr AI VC Secures 682+ Startup‑VC Matches This Month
Then ready to get funded? SaaStr AI VC will help connect you with top B2B + AI VCs We’ve already made 682+ matches this month! Check that our here -> https://t.co/ZgZ3zuf6hP https://t.co/0zbn4irJYL
Find the Perfect B2B AI VC with One Prompt
And not sure which VCs are right for your start-up? Ask SaaStr AI. In one prompt, we’ll tell you which of 372+ top B2B+AI VCs are best for your startup -> https://t.co/3JyImX3jMX https://t.co/bUh3OE9DWf
Make Trust a Core Component of Growth Strategy
RT @VisionEdgeMktg 🤝 Trust is a strategic asset. It fuels customer loyalty, advocacy, and long-term value creation—and it should be embedded in your growth strategy, not left to chance. https://t.co/WCiTg9B4Va #Trust #CustomerValue #GrowthStrategy
B2B Marketers Make AI Tools Top 2026 Priority
B2B marketers are prioritizing #AI tools for 2026 https://t.co/txvQbppcAJ
90‑second Explainer Videos Drive Top Engagement
@jeffkmains @Target @AskTarget Explainer videos right around 90 seconds tend to do very well.
2025 SaaS Video Marketing Trends That Actually Work
#SaaS Video #Marketing Trends: What Actually Works in 2025 - B2B Marketing Blog | Webbiquity - https://t.co/JXmCYFiQ67 Also, I think I'm just going to start adding #TargetSucks to every tweet. Obviously, @Target and @AskTarget don't care how badly they abuse their...
CMOs and CFOs Align: Data Shows Revenue Gains
The CMO-CFO relationship: Here’s what the numbers say https://t.co/R5srOt2Ewj
Answer Engine Drives Nearly 4x ROI for B2B Leaders
Check out our new B2B Thought Leadership research that uncovers the 'Answer Engine': How top performers achieve nearly 4x higher ROI https://t.co/98EPovULaW via @toprank & @Ascend2research https://t.co/5a1Xt1LTtZ