Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
CData Appoints Ken Yagen as Chief Product Officer to Lead AI Connectivity Strategy
CData Software has hired former MuleSoft executive Ken Yagen as Chief Product Officer to steer its AI‑native connectivity strategy. Yagen will oversee product strategy and engineering for CData’s Managed Model Context Protocol (MCP) platform, including the recently launched Connect AI service that provides live, governed access and semantic context for AI agents across 350+ enterprise systems. The move supports CData’s dual go‑to‑market plan to serve both large enterprises and independent software vendors seeking embedded AI connectivity, leveraging Yagen’s 25‑year background in enterprise integration and AI initiatives at Warburg Pincus, MuleSoft, Box and Symphony. The company aims to become the default connectivity layer that makes AI systems enterprise‑ready from day one.
Chat UI Masks AI Limits; Context Drives True Potential
Chat made AI feel real for the first time. A blank box. A question. A response that sounded alive. It created the belief that conversation was the natural interface for intelligence. But the chat window is the smallest view of...
From Managers to Coaches: Leaders Empower Success
Managers control. Coaches elevate. WD-40’s Garry Ridge got rid of the word ‘manager’ entirely and created a culture where leaders stand on the sidelines to help others win. Check out the full episode wherever you get your podcasts 🎧 https://lnkd.in/dT_2YMbv
Google to Auto-Link YouTube Channels and Google Ads Accounts
Google will begin automatically linking YouTube channels to Google Ads accounts when its systems detect a "high‑confidence connection" such as shared logins or cross‑account activity. Affected channel owners and Ads admins will receive an email 30 days before the link...
Tonic.ai Launches Fabricate Data Agent to Deliver Hyper-Realistic Synthetic Data via Agentic AI
Tonic.ai unveiled its Fabricate Data Agent, an AI-driven tool that creates hyper-realistic synthetic datasets from scratch, at AWS re:Invent. The agent leverages large language models to interpret natural‑language prompts and generate data that mirrors the statistical properties and privacy constraints...
NexPhrase Introduces Self-Learning AI for Real-Time Communication Coaching
Amplinyx Inc. launched Self-Learning AI within its NexPhrase platform, the first real‑time communication coaching solution that continuously adapts from live conversations. The feature tracks user responses to suggestions, links them to outcomes, and automatically shares successful tactics across teams after...
Continua Brings Amazon, Google, Instagram, and TikTok Shopping to Social AI
Continua, a Social AI platform for group chats, has integrated Amazon, Google Shopping, Instagram, and TikTok shopping capabilities ahead of the holiday shopping rush. The new features let users create and share wish lists, browse products, and complete purchases directly...
Creatio Publishes LATAM Edition of The State of AI Agents & No-Code, Revealing AI Agent Adoption and No-Code Momentum
Creatio released the Latin America edition of its State of AI Agents & No-Code report, finding that 90% of organizations in the region plan to make AI agents a strategic priority within the next year. The study highlights rapid adoption...
Sevenstar Websolutions Unveils AI-Optimized PPC Revolution – Promising 5x ROI for Businesses in 2025
Sevenstar Websolutions, a Noida‑based digital marketing agency, launched an AI‑optimized Pay‑Per‑Click platform that leverages proprietary machine‑learning models, real‑time bidding algorithms and first‑party customer data to automate campaign management across search, social and display channels. The company claims the platform can...
S7E15 - SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof Szyszkiewicz
In this episode, pricing expert Krzysztof “Chris” Szyszkiewicz outlines how SaaS monetization will evolve in 2026, emphasizing smarter tier design, usage‑based and hybrid models, and AI‑driven add‑ons. He stresses the importance of real willingness‑to‑pay research, continuous pricing experimentation, and protecting...
Is Your Martech Evaluation Process Still Stuck in a Pre-AI World?
Marketing leaders must overhaul their martech vendor evaluation process because AI has become a baseline feature rather than a differentiator. The article argues that most vendors now label any automation as "AI-powered," making it difficult to distinguish genuine adaptive intelligence...
TNL Mediagene Launches INSAIDA, New Video News Program Offering Deeper Analysis of Business and Society in Japan
TNL Mediagene announced the launch of INSAIDA, a video news program that pairs Business Insider Japan’s editorial reporting with video-native storytelling to provide deeper visual analysis of business, economics and society in Japan. The initiative targets the rising demand for...
Atento Reinforces Its Global and Strategic Leadership With a Technological Focus on The United States and Latin America
Atento announced that it will deepen its technological focus on the United States and Latin America, reinforcing its global leadership in customer experience transformation. The company will continue to deploy AI‑driven solutions, process automation and advanced analytics across all markets,...
Reach: Why Do Marketers Keep Chasing Audiences That Don’t Actually Exist?
Marketers continue to chase inflated reach numbers, a metric that counts dormant, bot and even deceased accounts. Social platforms amplify this illusion to please investors, inflate valuations and justify higher ad rates. The article argues that reach is a financial...
The 8 Things No One Tells You About 'Prosumer' Vibe Coding (That You Need To Learn To Build a Real...
"The AI does the coding. You still do a lot of the engineering, though."
Stop Blasting and Start Connecting with Better Email Strategy
Natalie Jackson, Director of Demand Generation at CBIZ, argues that email marketing should shift from mass blasting to relationship‑focused communication. She emphasizes that email acquisition carries real costs, and unsolicited messages risk trust, spam complaints, and unsubscribes. For B2B and...
Demand Gen Hits Targets Amid Rising ROI Pressure
Most demand gen teams are hitting their numbers. But the pressure is only going up. From the 9th annual State of Demand Gen 2025 research Activate is unveiling next Thursday: 👍 70% of teams say they have met or beat...
Launch a Solo Business with AI, No Followers Needed
How to become a solopreneur: (even if you have less than 5k followers) 1. Deeply learn a high-value skill 2. Create a simple landing page 3. Use AI for page copy that converts 4. CTA could be "book a discovery call." 5. Ideate 90 days' worth...
Azure Video Indexer: Boost Engagement Using AI-Driven Video Intelligence
Azure Video Indexer is a cloud‑and‑edge service that leverages AI to automatically analyze video and audio, extracting objects, emotions, speakers, transcripts, translations and other metadata. By overlaying this granular intelligence on traditional ad metrics, marketers can identify which creative elements...
Datatonic Taps Industry Leader to Accelerate AI & Data Expansion Across the Americas
Datatonic, a ten‑time Google Cloud Partner of the Year, has appointed Stephen Charko as Head of Sales, Americas, effective Nov. 3, 2025. Based in Toronto, Charko will steer the firm’s AI, data, and analytics sales across verticals such as telco, media,...
Context Joins Brandi AI’s Global Agency Partnership Program to Help Clients Strengthen Trust, Recognition and Visibility Across Generative AI Platforms
Context Public Relations has joined Brandi AI’s Global Agency Partnership Program, allowing the agency to offer clients tools to monitor and enhance their brand presence in AI-generated responses on platforms such as ChatGPT, Google Gemini, Anthropic Claude, and Perplexity. The...
Proving Ad Impact in 2026
Matt Sciannella and Keith Putnam-Delaney discuss how B2B marketers can prove ad impact in 2026 by moving beyond saturated LinkedIn and Google channels into B2C platforms like Meta, YouTube, Reddit, and TikTok, and by using server‑side events and conversion APIs...
Streann Media Partners with World Legends Padel Tour for AI-Powered Digital Production at Miami Finals
Streann Media has been named the official digital partner for the World Legends Padel Tour (WLPT) Miami Finals, scheduled for Nov. 29‑30, 2025 at Ultra Padel Club. The company will provide a multi‑camera production system, live streaming via its AI‑driven...
Brandfuel Launches AI-Native Product Experience Management Platform, Unifying the eCommerce Content Lifecycle From Creation to Conversion
Brandfuel announced the general availability of its AI‑native Product Experience Management (PXM) platform, designed to unify the entire eCommerce product content lifecycle for small‑to‑mid‑size brands and agencies. The platform combines AI‑driven data enrichment, brand‑profile training, multi‑language localization, content scoring, A/B...
Comviva Unveils Its AI Vision for MarTech with GenAI-Driven MobiLytix® Real Time Marketingthe Platform
Comviva launched a GenAI‑driven MobiLytix® Real Time Marketing (RTM) platform that uses more than 120 predictive and prescriptive AI models to automate and optimize campaign creation, personalization, and reporting. The solution lets marketers instantly generate message variants, apply pre‑built templates,...
UNICEPTA Launches Integration with Microsoft 365 Copilot to Simplify Reputation Intelligence
UNICEPTA, the media intelligence arm of Stagwell’s Marketing Cloud, announced a new integration with Microsoft 365 Copilot that embeds its reputation‑management AI directly into Teams, Word and PowerPoint. The integration lets communications teams query real‑time media sentiment, reach and topics in plain...
Billo Rolls Out Powerful Creator Marketing Stack that Delivers Tangible Results
Billo has launched an upgraded creator‑marketing platform that integrates analytics from more than 326,000 creator‑made ads—accounting for $505 million in tracked purchases—into a unified workflow called CreativeOps™. The new suite includes a Smart Brief Builder that generates four data‑backed video concepts...
Matador AI Named Nissan USA Preferred Partner in First AI Category
Matador AI has been named an Official Preferred Partner of Nissan USA in the automaker’s inaugural AI Lead Nurturing category, marking the first such designation. The partnership follows Matador’s work with Nissan dealers since 2020, where its conversational AI platform...
AI‑Native SaaS Leads Massive Funding and Acquisitions
This Week in SaaS — Nov 18–21, 2025 AI-native SaaS continues to dominate fundraising, M&A and public markets. From $900M rounds in multimodal 3D engines to multi-billion-dollar observability and SEO acquisitions, the market is rewarding founders who embed AI into...
BlockHorizon Launches Advanced Bitcoin On-Chain Analytics Platform Delivering Institutional-Grade Insights to All Users
BlockHorizon has launched a Bitcoin-only on-chain analytics platform that offers institutional-grade metrics, research tools, and proprietary data to traders, researchers, institutions, and enthusiasts. The platform consolidates multiple data sources into a unified interface, providing real-time dashboards, customizable alerts, and API...
AI‑First SaaS Secures Billion‑Dollar Funding Waves
AI-native SaaS continues to dominate fundraising, M&A, and public markets. From $900M rounds in multimodal 3D engines to multi-billion-dollar observability and SEO acquisitions, the market is rewarding founders who embed AI into every layer of product and GTM — not...
Knowlesys Announces OSINT 2.0 Era: AI-Powered Cross-Modal Analysis Forges a Digital Shield for National Security
Knowlesys unveiled its OSINT 2.0 platform, an AI‑driven solution that harvests and cleanses data from the clear web, deep web and dark‑web forums before applying a multi‑modal fusion engine to analyze text, images and video in real time. The platform’s NLP/NLU...
Advantech Partners with D3 Embedded to Supercharge AMRs with Integrated Sense and Compute Package
Advantech announced a partnership with D3 Embedded to deliver an integrated sense‑and‑compute package for autonomous mobile robots (AMRs) in industrial settings. The solution combines Advantech’s Intel Core Ultra‑based AFE‑R360 and AFE‑R760 single‑board computers with RealSense Depth D457 and D3 Embedded’s...
Vodacom Announces Multi-Year Strategic Collaboration with Google Cloud to Boost Africa’s AI Advancement
Vodacom Group has entered a multi‑year strategic partnership with Google Cloud to modernise its data infrastructure and embed generative AI across its operations in Africa. The telco will migrate its data platforms to Google Cloud’s Data Cloud, including BigQuery, and...
Semantic Intelligence: Fuelling Contextual’s Programmatic Comeback
The article argues that semantic intelligence is revitalizing contextual advertising as a privacy‑safe, brand‑safe alternative to closed‑ecosystem programmatic buying, especially after Google’s antitrust trial highlighted the limits of regulation. By leveraging machine‑learning models and knowledge graphs, semantic data interprets page...
Why Southeast Asia’s Advertising Growth Demands Better Measurement
Southeast Asia’s ad‑supported streaming market is booming, with Singapore’s OTT video users projected to reach 4.5 million by 2029 and multi‑screen consumption becoming the norm—77 % watch on mobile and 64 % on smart TVs. This growth creates a measurement dilemma: traditional impression‑based...
Stagwell Partners with Harvard’s OpenDP to Guarantee Customer Privacy, Beginning with Its Partnership with Palantir for the Future of Marketing
Stagwell announced a partnership with Harvard’s OpenDP to embed differential‑privacy technology into its new AI‑driven marketing platform built with Palantir. The solution will let large enterprises analyze tens of millions of records for audience segmentation and campaign optimization while mathematically...
Buyer Journeys Are Pinball, Not Linear Funnels
The marketing "funnel" isn't dead, at least not from the perspective of site owners seeking an analogy of the business-side experience. BUT... if you're seeking analogies for buyer behavior, the funnel really doesn't work anymore. IMO it's more like a...
Mailtrap: The Smarter Way to Test and Ship Emails at Scale
The post introduces Mailtrap as a developer‑focused email service that streamlines testing and production sending, helping teams ship features faster while ensuring reliable deliverability. It highlights key capabilities such as a sandbox for safe testing, detailed analytics, compliance controls, bulk...
Hidden Price Hikes Push Customers to Switch via AI
Quick heads-up for anyone using LegalZoom as a registered agent. My annual fee quietly jumped from $299 to $499 this year without any notice. That is already two to three times the cost of other reputable providers. With a quick...
LLMs Reshape Discovery and Inclusion; Google Remains Competitive
Ahrefs’ Patrick Stox breaks down how LLMs are changing discovery, what is working for inclusion, and why Google isn’t out of the game yet. https://t.co/GIrtZlB2rt via @theshelleywalsh, @sejournal
Entrepreneurship: Swap Security for Control, Let Results Rule
An observation about entrepreneurship: You trade "security" for absolute control. No more justifying your time or waiting for someone else to decide you're valuable. The only thing that matters is results.
Addressing Employee AI Concerns with Clear Communication
Here's how to respond to employee worries about AI in the workplace: https://t.co/gQvtsHxpGM https://t.co/52onMb5x4Z
Share Your Worldview Publicly to Build Authority
Wanna be seen as an authority? Think in public. Words without a worldview don’t make people buy.
Get Tactical Marketing Strategies From Kody Nordquist
Follow @KodyNordquist if you want: • Tactical breakdowns • Straightforward marketing takes • Brand strategies that actually scale And join 80,000+ marketers currently read my weekly newsletter: https://t.co/CT06P5hKUQ
Boring Funnel Tops Lose Attention and Sales
The top of your funnel is probably a bit boring. • No urgency. • Lack of unique angle. • A promise that doesn’t matter. If strangers can scroll past it, your market will too.
Turn Customer Reviews Into Authentic Ad Hooks
Your best ads are buried in your reviews. Pull out 10 real customer phrases and build hooks from what people actually say. You’ll instantly make ads feel true.
Existing Customers Give You a Launch Advantage
@ajhodls The flip side is you have a customer base that you know well and it already buying from you That gives you an edge building another great product to sell them
SaaStr AI VC Apps Reach 800K Uses in 60 Days
@bogdaniordache Probably not. Still, the flip side? Our SaaStr AI VC apps have already been used 800,000+ times in < 60 days https://t.co/XOGfNpEPiG
SaaS Maintenance Demands Too Much Time Weekly
@ama_poundz It’s just not realistic to spend hours a week maintaining all your SaaS products, adding new features, fixing things that break, etc.