Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Listening: The Real Engine of Sales Success
Listening has emerged as the primary engine of modern sales, shifting the focus from persuasive pitches to deep buyer insight. The article introduces the LACE Framework—Listen, Acknowledge, Clarify, Explore—as a repeatable method that turns listening into a measurable discipline. By applying LACE, salespeople accelerate discovery, improve qualification, and craft proposals that align precisely with buyer needs, ultimately reducing churn and boosting deal size. The piece argues that disciplined listening is a strategic asset that informs product development and market positioning.
Podcast Costs Extend Beyond Gear to Time and Services
How much does a podcast really cost? The answer depends on more than just gear and software. - DIY podcasts seem cheap—until you factor in editing, graphics, hosting, and strategy. - Your time is a cost too. Every hour spent...
Close $15K Deals Without Cold DMs Using Engagement
Land $15K Clients, With No Cold DMs! 🤯 Forget spammy messages, this step-by-step approach will fill your calendar with high-ticket opportunities, starting with thoughtful engagement. Learn how to comment, share, and connect meaningfully, track your value deposits, and turn strangers...
EBay Order Fulfillment: Automate Safe, Scalable Dropshipping Operations With Easync
eBay sellers face mounting fulfillment headaches as manual Amazon‑to‑eBay dropshipping leads to late tracking, account suspensions, and limited scalability. Easync’s Fulfillment by Easync (FBE) automates the entire process by routing orders through managed Amazon accounts, removing personal‑account risk and purchase...
Scaling Boils Down to Offer, System, and Ads
Scaling is a simple formula: • An Offer that converts • A system that supports • A set of ads that pull attention Everything else is extra.
Boost Profit: Raise AOV, Keep CPA Steady
If you’re looking for more profit from ads, run this test: • Raise AOV • Keep CPA steady • Watch contribution margin climb Simple, but worth it.
Lodgify: The Quick and Easy Way to Build a Short-Term Rental Direct Booking Website
Lodgify introduces a purpose‑built website builder that lets short‑term rental hosts launch direct‑booking sites without coding. The platform bundles a built‑in reservation engine, channel manager syncing with Airbnb and Vrbo, and integrated payment processing. It claims direct bookings generate higher...
Training Beats Tools: Unlock AI Success for Teams
If you want to move your whole team forward, training matters more than the tools you deploy. When it comes to AI, the right training can make all the difference. Consider: - Legal Training - IT & Procurement Training -...
SDRs Must Stop Triggering Angry Buyer Replies
HOT TAKE: SDRs deserve the heated replies they get from prospects. Each week you see SDRs taking screenshots of replies from buyers that are like… “this person told me to jump off a cliff” The invariable response looks like this:...
492: Inside CMO+: Marketing, Comms, and a $10B Acquisition
Amy Messano explains how she unified marketing, communications, and employee advocacy at Altair to create a single, forward‑focused brand that drove rapid growth and a $10 billion acquisition. By treating earned, owned, and paid media as one system and aligning internal...
Profit Without Growth Halves PagerDuty’s Valuation
PagerDuty has fallen to $1.1 Billion market cap … at $500m ARR 2.1x ARR It’s profitable now, but it isn’t growing anymore. Revenue growth has slowed to 4% and new customer count is net 0. The markets reward growth. Efficient growth...
HeyReach.io: Easy, Effective LinkedIn Automation, Black Friday Deal
I used HeyReach.io a few months ago for a project & was SO IMPRESSED. easy + effective for someone who doesn't want to spend hours configuring shit (I used it for some automated LI campaigning). their Black Friday bundle is...
Actian: Turning Insights Into Client-Led Growth
Jennifer Jackson discusses how Actian is reimagining its marketing function to thrive amid data-driven transformation, AI disruption, and evolving buyer expectations. She highlights the shift to client‑led growth by leveraging deep data insights, personalized account‑based strategies, and agile, technology‑enabled execution....
Great Leaders Win by Mastering Tiny Story Details
The more experienced and accomplished my guests are, the more they tend to care deeply about the little things. They're the ones who could "wing it" and actually get away with it, and yet, they don't. In their speeches, stories,...
Build a Sustainable Content Calendar with Pillars
Why Your Content Calendar Is Failing (Fix It Now!) Most content calendars fail because they lack a sustainable framework, leaving you scrambling for ideas while your competition stays ahead. In this video, learn how to build a winning content calendar...
Mastering Generative AI: How One Workshop Transformed B2B Marketing in London
The episode recounts the launch of Trust Insights' first Generative AI for B2B Marketers workshop in London, which sold out to 25 participants eager to learn practical AI applications. Host Christopher Penn explains why the timing and location were crucial,...
In‑person Visits Still Drive Sales, Even with AI
The more customers you visit in person, The more customers you close. The more revenue you retain. And the more they buy from you. As true in the Age of AI as it ever was.
Let Top Customers Guide Your Short‑Term Product Decisions
Worst case, just build what your top customers want They can't see too far into the future But they probably have a better sense of what really moves the needle in the short term than you do
B2B Video Marketing: Videos Have Increasingly Influenced Purchasing Decisions in 2025
The eMarketer B2B Video Marketing 2025 report shows video has become a core driver of trust and revenue in B2B buying cycles. Video now commands a growing share of digital ad spend, with formats like demos, creator‑led pieces, and short...
Test Creatives to Find the Message That Sells
Creative testing is about understanding what your customer needs to hear to say yes. Design is polish, messaging is leverage.
Future SDRs Will Earn $250k Managing AI Teams
The $250k SDR role is coming. But it won't be remotely the same role as it was from 2005-2015. The $250k "SDR": - Will mange 10+ AI SDR agents - Will >truly< be on the hook for $5m+ of Closed Won - Will be...
S7E16 - SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel
In this episode, Richard Schenzel of AtScale explains how B2B SaaS go‑to‑market strategies are being reshaped in 2026 by AI‑driven blended motions, the shifting role of ACV between product‑led and sales‑led models, and the need for a full GTM audit....
Tyler Harnish Drives Bold GTM Strategies for Founders
This is Tyler Harnish at the Scale Venture Partners GTM AI Summit. He has been an EIR for us for over a year now. He works with Founders and CROs on their GTM and sales strategy. He thinks really big...
Solo Founders Now Outpace Teams Thanks to AI
The best performing private companies in 2025 are being built by solo founders. This chart makes it clear. Here’s what this means for startups👇 For years, the default belief in tech was simple: you need co-founders and a big team...
How to Create Short-Form Video Content That Stops the Scroll
In this episode, host interviews Eden Hazan, a short‑form video strategist, about crafting scroll‑stopping content for social media. Hazan breaks down the anatomy of a compelling micro‑video, emphasizing the importance of a strong hook in the first few seconds, authentic...
Year‑End Quiet Reveals What You’ve Been Ignoring
There is something unusual about the quiet at the end of the year if you know how to use it. It sharpens your perception and brings forward the things you set aside while moving quickly. Your attention settles on what...
Founders Must Remain Hands‑On After Hiring First VP
The biggest mistake you can make as a founder when you hire your first VP of Sales is stepping out of sales I see this again, and again It only works with the very best VPs of Sales Every other first VP of...
Tom Hunt: The Guy Who Makes $4 Million From Podcasts (Success Clues)
In this episode, Sam Winsbury interviews Tom Hunt, founder and CEO of the remote B2B podcast agency Fame, about how he built a £4 million ARR business by prioritizing client retention over acquisition. Hunt explains his low‑cost, no‑office model, "no‑brainer" pricing,...
Great CEOs Delegate; I Let Partners Run Companies
Most people assume I “run” all my businesses. But the truth is I barely run any of them. Here’s the actual timeline of businesses I’ve started: 2001 - Swimming pool installation 2012 - Professional speaking 2014 - Consulting/coaching agency 2017...
2025 B2B Marketing Playbook: Proven Strategies That Work
The new rules of B2B marketing. Here's what's actually working in 2025 and beyond, along with some of the plays we are running right now. https://t.co/6TBXcaiICm
Ep. 200: How to Optimize Your PPC Campaigns for Maximum Impact
In this episode, Serge Nguele, founder of Your PPC Doctor, explains that PPC should be viewed as a rapid testing tool for market assumptions rather than just a click generator. He warns B2B marketers against common pitfalls such as launching...
Marketing Evolution Predates AI, Not Driven by It
While the marketing game is changing, AI hasn't been the catalyst. The shift has been happening for years, we've just been slow to pick up on it. https://t.co/O3aLOHIuXF via @sejournal
One Fresh Insight Beats Ten New Creatives
10 new creatives won’t solve your problems. You need 1 entirely new insight. • What haven’t you said yet? • What promise haven’t you framed? • What truth haven’t you made obvious? Start there.
Stop Settling for Safe Ads—Test Uncomfortable Messages
Most ad accounts are far from “stuck.” They’re safe. You’ve probably: • Optimized yourself into mediocrity. • Not tested an uncomfortable message in 6 months. Take a swing and see what happens.
Most Reps Prefer Inbound; Outbound Effort Is Rare
95% of sales rep that have only done inbound ... won't start doing outbound, even if they are missing quota. Not really. They'll pretend a bit, send a few emails, but that's about it. 95% of sales reps that will do...
Offer Both Short and Long Videos to Meet Audiences
Post both the long and short version of your video. Different formats serve different audiences and goals. - The 1-minute version grabs attention fast and boosts engagement. - The 3-minute version delivers depth and value for those who want more....
Earn More by Serving Fewer High‑Value Clients
I only take 5 fractional clients per year. Here's why I make more money working less than when I had 20 clients. Two years ago, I was drowning in "success." 20+ clients. Academy. Endless Zoom calls. Revenue looked great on...
Marketing's Influence Prevents Short‑Term Brand Decline
The narrative that marketing needs to earn a seat at the table is perhaps the most ludicrous bit of industry gaslighting ever. Marketing is a load bearing function, and one that needs a position of influence to stop companies from...
Launch LinkedIn Matched Ads & Affiliate Programs Efficiently
This Week in GrowthRise — B2B Marketing Mastermind Recap (Nov 26, 2025) Another insightful session inside the GrowthRise Mastermind for B2B Marketing Leaders ($1M+ ARR). The focus this week: practical strategies to improve LinkedIn advertising, implement affiliate programs and leverage...
Scale SaaS on Lean Budgets with AI‑Powered Growth
This Week in SaasRise — CEO Mastermind Recap (Nov 23–26, 2025) Another strong week in the SaasRise CEO & Founder Masterminds. Theme: Doing more with less...leaner budgets, smaller teams, smarter systems and using AI + top talent to scale without...
Scale SaaS on Tight Budgets with Simple Systems
This week’s SaasRise masterminds focused on practical wins founders are seeing right now. Members discussed how to grow with small marketing budgets, use LinkedIn and retargeting more effectively, and build simple content systems that don’t burn out the team. They...
Community Fuels Growth: 10 Lessons From 10 Weeks
After 10 weeks on the road — across boardrooms, summits, dinners, train, planes and automobiiles (yes, a 1980's reference) and more airport lounges than I care to admit — I’m finally heading into a week devoted to the thing that...
Combine Upmarket Scale with Downmarket Simplicity for Success
Go upmarket, you scale faster, with less churn. And if you also stay downmarket too at the same time and keep serving those small customers well? Then you end up with a product that is both super powerful. ...
Media Buying Requires Sequencing, Not Just ROAS
Media buying is more than just ROAS. You need to master sequencing. Launch the right product, to the right segment, in the right order. Get that wrong, and no pixel can save you.
Ad Fatigue? It's Offer Rot, Not Creative Burnout
The “ad fatigue” you’re seeing is far from creative burnout. It’s offer rot. You’re putting new wrappers on an offer that stopped converting 3 months ago. It’s likely time to reshape the core.
Emotion Drives Action: Make Them Feel Something
What’s your best one-line marketing advice? Mine: You need people to *feel* something if you want them to *do* something
Influencer Partnerships Drive 4X ROI in B2B Thought Leadership
Frequent influencer collaboration is a force multiplier for research-based thought leadership content. Are you part of the 74% or everyone else? Our new research report, The State of B2B Thought Leadership with Ascend2 digs in to the intersection of original...
Adapt or Risk Obsolescence in AI-Driven Sales
AI may not take your job in sales like it has take so many jobs in support already. But if you’re not at least a little worried it will, I think your career is at serious risk. We will still...
Entrepreneurial Hiring Hack: Build Fair, Effective Processes
Thrilled to be interviewed by Justin Bariso for Inc. Magazine . 🎉 Hiring is one of the hardest parts of leadership—and it gets even harder when you leave the safety net of a corporate environment. When you go out on...
Detect AI Talk: Make Your Team Sound Human
Your Team Can Tell When #AI Is Speaking for You: Here’s How to Make Your Communication Sound Human Again https://t.co/kLWgivPxzI