Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Deepgram Launches Streaming Speech, Text, and Voice Agents on Amazon SageMaker AI
Deepgram announced a native integration with Amazon SageMaker AI, delivering streaming speech‑to‑text, text‑to‑speech, and voice‑agent capabilities as real‑time SageMaker endpoints. The solution provides sub‑second latency and enterprise‑grade reliability directly through the SageMaker API, eliminating the need for separate infrastructure. By exposing its Voice AI platform as SageMaker real‑time endpoints, Deepgram simplifies deployment for developers and data scientists. The offering expands SageMaker’s AI portfolio beyond traditional model serving to include full‑duplex voice interactions.
Retool Signs Strategic Collaboration Agreement with AWS to Drive Enterprise AppGen Innovation at Scale
Retool announced a multi‑year strategic collaboration agreement with Amazon Web Services to embed its enterprise AppGen platform into AWS’s cloud ecosystem. The partnership will deliver deep integrations that let developers build secure, AI‑powered internal applications faster, leveraging generative AI models...
Marvell Extends Collaboration with Microsoft, Expanding Azure Global Cloud Security Services in Europe
Marvell Technology and Microsoft have broadened their partnership, extending Azure’s cloud‑based security services powered by Marvell LiquidSecurity hardware security modules (HSMs) to European customers. The move adds new use cases such as key management, data encryption, and secure enclave workloads,...
Deloitte Selects Spire to Deliver Advanced Satellite Capabilities, Expanding Their On-Orbit Cyber and Data Operations
Global consulting firm Deloitte has engaged Spire to design, build, and operate a fleet of eight satellites. The satellites will carry on‑orbit cyber payloads and provide space‑derived data services to Deloitte’s commercial and government customers. This partnership expands Deloitte’s capabilities...
Algolia Integration with Amazon Bedrock, Unlocking the Next Generation of AI Experiences
Algolia announced a native integration with Amazon Bedrock, AWS’s managed service for foundation models. The partnership lets developers embed generative and agentic AI directly into Algolia’s search and discovery platform without building custom pipelines. Built‑in security, scalability and a no‑code...
Idomoo Partners With AWS To Power AI Video Creation on Amazon Q Business
Idomoo announced a strategic partnership with Amazon Web Services to embed its Lucas AI Video Creator into the Amazon Q Business platform. The integration lets enterprises pull approved data and brand assets directly into the low‑code video tool, enabling rapid,...
Composable Intelligence: Building Modular Martech That Thinks Together
The article introduces the concept of composable intelligence, a modular approach that links disparate AI-driven MarTech tools into a unified ecosystem. It argues that while analytics engines, content generators, predictive models, and recommendation systems are individually powerful, they rarely communicate,...
493: Budgeting with Conviction
In this episode, Craig Moore of Forrester warns B2B CMOs about three common budgeting mistakes and advocates shifting from campaign‑based to outcome‑driven budget architecture. He explains how aligning spend with business outcomes and leveraging AI can turn the budget into...
AI Ops and Vertical SaaS Attract Record Funding
This Week in SaaS — Nov 25 to Dec 1, 2025 Another packed week in SaaS—AI infra is getting the biggest checks, workflow automation is heating up, and consolidation continues across fintech, travel, and accounting. If you're building in mid-market...
AI‑Powered Ops and Vertical SaaS Drive New Funding
Another packed week in SaaS—AI infra keeps attracting big checks, workflow automation is heating up, and consolidation is quietly accelerating across fintech, travel, and accounting. If you're building in mid-market or enterprise SaaS, the signals this week are clear: AI-driven...
36 Video and Podcast Content Frequently Asked Questions
Content Monsta published a comprehensive FAQ guide titled “36 Video and Podcast Content Frequently Asked Questions.” The article, authored by A. Lee Judge, answers common queries about remote recording workflows, technical support options, pricing structures, return on investment, and performance...
Success Isn't Luck—It's Years of Unseen Persistence
Foolish people dismiss hard work as "luck." "They're lucky they can work from home." "They're lucky their business took off." "They're lucky they have that lifestyle." Luck? Let me tell you what's really behind every "overnight success": Years of unglamorous...
AI‑Derived Customer Questions Drive Better FAQ Content
I used AI to analyze over 50 customer calls around video production and podcasting. Then I looked for patterns in their questions. From there, I created a list of 36 questions written in the customer's own words. The purpose of...
How to Accurately Value Your Organic Search Efforts in 2025
Organic search is being reframed as a capital asset rather than a free media channel, with its compounding rankings and evergreen content delivering lasting revenue. In 2025, organic sessions convert at an average 14.6 % versus 10 % for paid search, highlighting...
Marketers Must Train AI with Concrete Evidence for Sales
New job for 2026! Train AI to be a sales rep for your brand... That means writing copy and adding evidence that gives the AIs reasons to recommend you when your future prospect starts the research process. This post by...
Human Voice Beats AI: A Linguistic Superpower
Sent this email to SparkToro subscribers this morning and received ***the most*** replies to an email we've had all year. My takeaway: NOT sounding like an AI is a linguistic superpower.
What Happens when No One Clicks Anymore
Generative AI tools like ChatGPT, Claude and Google’s AI Overviews are delivering answers directly, cutting the need for users to click through to publisher sites. Zero‑click searches now account for nearly 60% of mobile queries, and publishers reported an 89%...
Listen to Quiet Signals to Become a Best‑Answer Brand
What do high-performing best answer brands do differently? For one, they listen to the quiet signals that shape thought leadership content. A lot of B2B marketers say they're data-driven, but not so many are genuinely "data-informed". In today's post on...
Group Bots and Recorders Into One Zoom Video Box
Idea for Zoom : Have a special designation/detection for participants in a meeting that are agents, bots and meeting recorders. Put all of these participants in their own single "box" in the video gallery (so you could show up to...
AI Is Turning Personalization Into a Two-Way Conversation
AI is reshaping personalization from a one‑way broadcast into a two‑way collaborative conversation. Generative models now create bespoke visuals, copy, and journeys in real time, letting consumers co‑design their brand experiences. A German automotive brand demonstrated the approach by generating...
AI Could Replace Slow Sales Reps With Instant Answers
Last Thursday I reached out directly to a sales rep with a product I wanted to buy. I’m busy at SaaStr AI LDN and just wanted to buy. I just had 2 questions, ready to sign and go for $10k+...
Brand Tracking: Strategic Lens for Real Market Demand
Brand tracking too often gets reduced to a data story that feels very far from revenue impact and too much about feelings. But it can actually be an incredibly strategic lens to understand demand in the market and how we...
How a Customer-Centric B2B Journey Breaks the Funnel Model
The article argues that the classic B2B funnel—awareness, consideration, decision—is misaligned with modern buyer behavior. It proposes a customer‑centric journey that is non‑linear, meets buyers on their terms, and extends beyond the sale into retention and advocacy. Marketers must adopt...
Fear and Guilt, Not Strategy, Drive AI Adoption
Why do we HAVE TO implement AI…? This year, everything in marketing seems wrapped in the language of productivity and acceleration. Yeah, I know that’s every year. But this year in particular feels like marketing and content teams became Hogwarts...
AEO Strategies for Modern Marketers at ShowPro
ShowPro is one of my top events to speak at during the autumn season. Each year, I find myself impressed by the exceptional efforts of MHI: The Association That Makes Supply Chains Work in supporting both exhibitors and event managers....
Why Content-Driven Branding Is the Real Fix for Zero-Click Traffic Loss
Zero‑click search results are stripping marketers of measurable traffic, prompting a shift toward content‑driven branding as the antidote. Rand Fishkin argues that a memorable, emotionally resonant brand can capture demand even when users never click. The article outlines how aligning...
Greatness Alone Isn't Enough: Lessons From B2B Forum
As we wrap up Thanksgiving here in the United States, I've been thinking a lot about gratitude. This year, I'm especially thankful for the chance to return from two incredible trips. First to Boston for MarketingProfs B2B Forum . Then...
Executive Fear: One Mistake on LinkedIn Can Cost Jobs
Raise your hand if you've almost been fired for posting something on LinkedIn? I have. Twice (maybe three times). 🤚 🤚 Important to note: it's been a while. I want to think I've learned from my failures so I can...
Calculating MarTech ROI Accurately: Why Most ROI Claims Miss the Mark
The article contends that most MarTech ROI claims are inflated because they ignore the full cost of ownership and the adoption curve. It details hidden cost categories such as implementation, training, governance, change‑management, and exit fees, arguing that benefits must...
Brand Activism Delivers Measurable ROI and Cultural Impact
Brand activism isn’t soft — it’s measurable. In this week’s On Brand episode, Neil Callanan of LooseGrip explains how purpose-driven marketing creates a quantifiable halo effect that moves both culture and the bottom line. In this clip, he breaks down...
AI Hype Dies; Startups Shift From Replacement to Augmentation
11x and Artisan burned brighter than any AI startups in early 2025. Massive funding rounds ($500M+). Viral media campaigns. You couldn't mention AI SDRs without talking about them. Now? Crickets... But here's what nobody's saying: They didn't disappear. They pivoted....
Sustaining a Personal Brand in Trying Times
Jay Acunzo and Mark Schaefer explore how they’ve maintained prolific personal content creation over years by treating content creation as a lifestyle rather than a task, emphasizing mindset shifts, disciplined routines, and strategic focus on authenticity. They share practical tactics...
AI Stack Delivers 70% Response, 15k Emails, $1M Leads
We’ll share TOMORROW at SaaStr AI LDN our whole AI stack live, how it works, what doesn’t, and an open AMA: - How we really got a 70%+ response rate on @salesforce Agentforce - How we sent 15,000 outbound emails with AI...
Buyer Journey Now Pinball, Not Funnel: 7 New Problems
NEW post - https://lnkd.in/g9mxMCt3 This week's #5MinuteWhiteboard is a follow-up to last week's exploration of how the clean, funnel-shaped buyer journey of years past no longer exist (and today that journey looks more like a pinball machine). It's not just...
Proposify: Win More Deals With Faster, Smarter Proposal Workflow Automation
Proposify delivers an end‑to‑end proposal management platform that centralizes content, automates workflow, and embeds eSignatures and analytics. By pulling data directly from major CRMs, it reduces proposal creation time to an average of 17 minutes and claims close rates twice...
Founder CEOs Drive Most B2B IPO Wealth
The GOATs of B2B: The Founders That Delivered The Biggest IPO Returns of All How founder CEOs created generational wealth for investors who believed in their vision While Wall Street debates the next big IPO, some B2B software founders have...
Empower Top Teams with Autonomy, Don’t Split Them
Almost never break up a top performing team Get them their own office Let then own a key feature set Let them own a segment to market to Let them keep selling together Scale with and around them
Are You Pricing Yourself Out of Business?
Consultants often price services by the hour, ignoring the broader value they deliver, which leads to underpricing and business strain. The article argues for value‑based pricing, tying fees to measurable client outcomes such as cost savings or efficiency gains. It...
Cultivate a Feedback‑Friendly Culture for Continuous Growth
Building a Company Culture That Encourages Feedback - https://t.co/Yco19nCcRR - https://t.co/1oObzNjeuR by Jeff Wetzler
Only 250 Docs Can Poison LLMs, Threatening Brands
New research finds Black Hats can poison LLMs with just 250 malicious documents. Learn how poisoning threatens your brand and what to do about it. https://t.co/rFmSyPh3ig via @sejournal
AI Hype Promises DIY Enterprise Tools, Businesses Remain Skeptical
X: “You can just roll your own Workday or Salesforce in a day using AI why would anyone pay anything” 95% of Businesses: “What”
SaaStr AI London Conference Now Open for Registration
And SaaStr AI LDN is open!! https://t.co/ahWAezvXSB
Stop Overspending Bad Offers; Test, Learn, Scale Cleanly
Trying to “out-spend” a bad offer is burning your cash. Test less, learn more, launch better. That is the recipe to scaling clean.
Prioritize Contribution Margin Over CPM for Sustainable Scale
Stop worrying about CPMs. Contribution margin should be your focus. You can only scale a business that earns more than it burns.
AI Cuts Weeks of Segmentation Work to Hours
I’ve been thinking about one of the most impactful projects I worked on at Meta. A full segmentation analysis of our user base. Most marketing and growth teams rely on averages and broad summaries. The real insights live in the...
Clear Prompts, Faster Results: Precision Drives AI Success
AI sharpens whatever attention you bring to it. Clear focus turns into clear output. Unclear thinking collapses instantly. A marketing brief with three real constraints produces a usable campaign in minutes. A product request with hand-wavy goals produces an endless loop of...
Adobe’s AI Gamble Threatens Monopoly, May Be Costly
Adobe’s AI push could cost them their monopoly and become their biggest strategic mistake👇
Adobe's AI Gamble Threatens Its Creative Monopoly
Adobe’s AI push could cost them their monopoly and become their biggest strategic mistake👇 For years, Adobe has dominated the creative software market. Photoshop. Illustrator. Premiere. But that dominance is exactly what puts Adobe at risk. Adobe is The Innovator’s...
Mission Defines Today, Vision Guides Tomorrow
What's the difference between a company's mission and vision? Here's how I think about it... A mission states who the company is, what it is pursuing and why. It's describes what is (hopefully) happening *today*. A vision describes where the...
Scaling to $100M Is Getting Dramatically Faster
The pace from $1m to $100m keeps accelerating. Proud to be a supporting investor (and very early customer) at @saastrfund