Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
3CLogic Revolutionizes Voice-Enabled Customer Service with ServiceNow
3CLogic announced a partnership with ServiceNow to embed its AI‑powered CPaaS and CCaaS capabilities directly into the Now Platform. The integration enables voice‑enabled customer service that leverages ServiceNow’s AI models for real‑time intent detection and automated routing. Enterprises can launch scalable, cloud‑native contact centers without custom development, unifying telephony with ticketing and workflow automation. This collaboration aims to accelerate digital transformation and improve agent efficiency across global operations.
Actionable SaaS Growth Frameworks From Enterprise Mastermind
Enterprise SaaS Mastermind — Dec 2, 2025 Enterprise SaaS never stands still and yesterday’s mastermind proved it again. We had CEOs and founders comparing notes on demand gen outsourcing, SEO, API partnerships, R&D capacity, funding and more. Real problems. Real...
Enterprise SaaS CEOs Share Actionable Growth Frameworks
Enterprise SaaS never stands still — and yesterday’s mastermind proved it again. We had CEOs and founders comparing notes on demand gen outsourcing, SEO, API partnerships, R&D capacity, funding, and more. Real problems. Real frameworks. Real tools you can use...
RankPrompt: How To Track Your AI Mentions Across LLMs
RankPrompt is an AI‑focused SEO platform that measures how often a brand appears in answers generated by leading large language models such as ChatGPT, Gemini, Perplexity and others. It identifies gaps where a brand should be cited, benchmarks performance against...
Scale by Simplifying and Deeply Understanding Customer Intent
I’ve had the privilege of learning from some of the most iconic GTM leaders in our industry — and every so often, a conversation stops me in my tracks. My recent interview with Rob Giglio , Chief Customer Officer at...
Never Ignore Random Big‑co Acquisition Calls—There’s Strategic Value
So one of the weirdest calls you'll get as a founder is when a BigCo out of the blue wants to talk about acquiring you. Literally out of nowhere. Now, sometimes it's for real. Sometimes, it's the start of something. But if...
The 2025 State of Digital Agencies: It’s Still Rough Out There, but Slowly Improving; and Is AI Really a Threat?
The 2025 State of Digital Agencies survey shows a mixed but improving picture. Half of agencies reported revenue growth, while net margins rose for roughly a third. Concerns about AI as a business threat increased to 53%, and two‑thirds worry...
Focus Beats Custom AI Coding for SaaS Replacements
"Why should companies pay for SaaS (HR/CRM/ERP/etc.) when they could just vibe code them?" I get variations of this question or comment with some regularity (granted, it's sometimes just me talking to myself). Here are some biased (but hopefully, well-considered) thoughts: 1)...
Focus Attribution on Predictable Outcomes via Marginal Gains
Who knew that a book about hospitality and a British cycling coach could give us a better approach to attribution and performance improvement. For too long we've been thinking about attribution wrong, two ways. First, it's not about who gets...
SimilarWeb: Unlock Hidden Traffic, Keywords, Competitor, and Channel Insights
SimilarWeb launches its Pro platform, delivering enterprise‑grade market intelligence that aggregates billions of digital signals into actionable insights. The suite covers traffic sources, keyword performance, affiliate networks, app engagement, and emerging GenAI search trends across over 100 million websites and 4 million...
AI Amplifies Existing Organizational Blindspots, Not Root Cause
Everyone is blaming AI for the chaos in their company. AI accelerated it, but it didn’t start it. The real shift began years ago when the perimeter of the company expanded faster than the organization’s ability to keep it coherent. The touchpoints multiplied...
Agency Survey Reveals Benchmarks, AI Perception, Growth Trends
Agency owners, don't miss: https://sparktoro.com/blog/the-2025-state-of-digital-agencies-its-still-rough-out-there-but-slowly-improving-and-is-ai-really-a-threat/ How does your revenue, leads, margin, growth compare to other agencies? Do your fellow agency owners perceive AI as a threat? Opportunity? Both? What's happening with juniors, remote work, pipelines? Thanks to @paddymoogan's survey of 100s of agencies, we've...
Using AI to Convert More Leads and Save Time
Joe Gagnon, CEO of Raynmaker, discussed on the Duct Tape Marketing Podcast how his AI‑native sales platform helps small businesses automate lead handling, scheduling, and payments. The solution blends conversational AI with workflow automation, offering 24/7 call coverage for $500‑$1,000...
Focus Beats AI‑built SaaS; Stick with Proven Platforms
"Why should companies pay for SaaS (HR/CRM/ERP/etc.) when they could just vibe code them?" I get variations of this question or comment with some regularity (granted, it's sometimes just me talking to myself). Here are some biased (but hopefully, well-considered)...
Claude Opus 4.5 Outperforms Human Engineers on Real Test
Claude Opus 4.5 just beat every human candidate on Anthropic’s performance engineering exam. Here’s what this breakthrough actually means👇 Anthropic’s newest model outperformed every software engineer who has ever taken their real hiring assessment. And this isn’t a small quiz....
Duck Creek Technologies Announces Veteran Enterprise Technology Leader Rajesh Raheja as Chief Technology Officer
Duck Creek Technologies has appointed veteran AI‑focused cloud leader Rajesh Raheja as its new Chief Technology Officer. Raheja, who brings more than two decades of experience in artificial intelligence, cloud architecture, and enterprise platforms, will steer the company’s global technology...
Measure Content Success with 10 Essential KPIs
I'm so over "Likes" and "Impressions". Your business leaders are too. These 10 KPIs help you demonstrate that your content engine is functioning effectively and delivering business value. Content ROI is a 𝘀𝘆𝘀𝘁𝗲𝗺 𝗺𝗲𝘁𝗿𝗶𝗰. It is not an asset measurement,...
Most Sales Kickoffs Fail—Make Them Truly Impactful
Why Most Sales Kickoffs Are a Complete Waste of Time Few events in the business world get more run and have less impact than an SKO—the infamous "Sales Kickoff." Here's a question for you: When was the last time you...
GIBO Signs Core Partnership Agreement with Ricloud, a NVIDIA Cloud Partner
GIBO Holdings Limited, an AI‑generated animation platform, has signed a Core Partnership Agreement with Ricloud AI Inc., a global AI cloud infrastructure provider and NVIDIA Cloud Partner. The deal gives GIBO access to Ricloud’s high‑performance GPU‑powered data centers across Southeast...
Assemble the Right Team, Ignite Idea Momentum
There’s an energy that happens when the right people come together around an idea. You can feel it — that quick alignment when everyone’s pulling in the same direction and the work suddenly takes flight. That spark is what we...
Collaborate on Content to Expand Reach and Network
"An ally in creating content is an ally in promoting content." That's one reason why I never miss a chance to include others in my content. It's "organic influencer marketing" and there are plenty of good reasons to collaborate on...
Reality Defender and Law & Forensics Partner to Protect Legal Sector From Deepfake Fraud
Reality Defender, an award‑winning deepfake detection platform, has entered a strategic partnership with Law & Forensics, a global legal‑engineering firm. The collaboration embeds Reality Defender’s forensic‑grade AI verification directly into law‑firm workflows, enabling real‑time identification of synthetic audio, video, and...
Begin Presentations with Stakes, Not Background
Most presentations start with setup. But the best ones start with stakes. Here’s the difference: Think about how Law & Order starts. It doesn’t open with a detective at a desk. It drops you straight into the crime scene. The...
Turn Silent High‑Fit Accounts Into Conversations with Proactive ABM Play
ABM is less about building a calendar of campaigns and more about building a system that listens and acts. And that’s super difficult. I’ve been spending a little more time understanding the new stage of ABM, and Tofu ’s dynamic...
SharpenCX and Ytel Merge to Deliver a Unified, AI-Powered Customer Experience Platform
SharpenCX, a provider of AI‑driven contact‑center solutions, announced its merger with Ytel, a California‑based cloud communications firm. The combined entity will launch a unified CX platform that merges SharpenCX’s intelligent agent technology with Ytel’s outbound capabilities, including programmable voice, messaging,...
Growth Shifts When Market Conditions Change, Not Brand Effort
Growth is highly dependent on the conditions that surround us, and they are often a combination of factors. Take this global Share of Search example for Roborock and the robot vacuum category, where a strong upward trajectory in branded search...
B2B Must Match B2C Investment in Customer Research
B2C invests in knowing their customers. B2B invests in… another feature. In B2C, it’s normal (expected) to put a substantial amount of marketing budget into customer research (sometimes as high as 25-50%!) Why? Because they know the truth most B2B...
How to Design Holiday Promotions that Work
Chris Robson explains that holiday promotions often fail because they prioritize short‑term sales over sustainable margins. He highlights two pricing concepts—price discrimination and the sales hangover effect—that can turn seasonal offers into growth engines. By segmenting customers and designing trade‑offs,...
Eagle Eye Promotes APAC Executives as Regional Growth Accelerates
Eagle Eye, a SaaS and AI platform for loyalty and omnichannel marketing, announced a series of executive promotions across its Asia‑Pacific operations. Caitlin Stephens was elevated to Chief of Staff, joining other newly appointed regional leaders. The changes come as...
Preciso Goes Where the AI Action Is With New Shenzhen Tie-Up
Bid‑smart adtech company Preciso announced a strategic alliance with the Shenzhen Artificial Intelligence Industry Association (SAIIA), joining as an official vice‑president enterprise member. The partnership links Preciso to Shenzhen, one of the world’s premier AI hubs, giving it direct access...
Domino’s Slices Through the CTV Ad Space With New Interactive Gamebreaks Format
Domino’s Pizza, Samsung Ads, and agency Havas launched Europe’s first campaign using Samsung Ads’ GameBreaks interactive ad unit on connected‑TV. The format replaces traditional video spots with a playable trivia game that asks pizza‑related questions. Early metrics show the ad...
Practical AI Tips for Sales‑Marketing Collaboration
It was great speaking with Dorien Morin-van Dam about AI, sales enablement, and modern marketing. I shared practical, step-by-step tips on collaborating with sales teams and using AI effectively in marketing. Take a listen while you work! 🤩 #B2BMarketing #salesenablement...
5 Biases That Drive Every Conversion
Here are 5 cognitive biases that quietly drive most of your conversions: 1. Loss Aversion: People fight harder to avoid pain than gain pleasure. 2. Mere Exposure Effect: The more often someone sees you, the more they trust you. 3. Authority Bias: If it sounds like expertise, people...
Defining the Future of Next-Generation AI-Native Workstations – AiPPT.com Launches Its Fully Upgraded Platform
AiPPT.com unveiled its fully upgraded platform, positioning it as a next‑generation AI‑native workstation for professionals, educators, and digital creators. The new suite embeds advanced generative AI models and multimodal creation tools that handle text, images, audio, and video within a...
Turn December Shoppers Into Q1 Revenue with Personalized Offers
Most brands start January cold. Cold lists, customers, and ad performance. But what they miss is the December goldmine: thousands of warm buyers just waiting for a reason to come back. Here's the move: • Segment December buyers • Score by SKU, AOV, and timing •...
Turn Post‑BFCM Warm Traffic Into a Second Revenue Wave
Most brands treat BFCM like a cooldown lap when it should be a launchpad. The 14 days after BFCM are when your warmest traffic is still lingering: • Cart abandoners • First-time buyers • Engaged lurkers who didn’t convert If you go quiet or keep...
Linkhome Launches AI Advertising Platform and “Pay for Closing” Model, Accelerating Monetization Strategy
Linkhome Holdings unveiled Linkhome AI Ads, an artificial‑intelligence‑driven advertising platform that leverages the company’s multimodal real‑estate AI model. The service introduces a novel "Pay for Closing" pricing structure, where advertisers pay only when a transaction closes. This launch is a...
Communication Strategy: Broad, Flexible; Plan: Specific, Fixed
RT @VoxOptima Key differences between a #communicationplan vs #strategy | https://t.co/gmXQhny8cN @indeed "A communications strategy is less specific than a communications plan. This is useful when a team evolves over time and their goals and objectives change.
200+ Agency Owners Reveal Industry Health, Growth, Threats
NEW post: https://t.co/fMrZMJxj34 Thanks to the tireless work of @paddymoogan, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats. https://t.co/O1PWZVpqWV
PaayaTech Announces Rebrand of CorpSync with New Identity and Standalone Website
PaayaTech has officially rebranded its flagship enterprise platform CorpSync, unveiling a fresh visual identity and a dedicated website. The solution continues to automate Outlook email signatures, legal disclaimers, and contact synchronization for large organizations. The rebrand highlights rapid adoption across...
Align Marketing and Finance to Invest in True Value
RT @VisionEdgeMktg 💼 When marketing and finance are aligned, it’s easier to invest in what truly creates customer and business value AND prove it. https://t.co/UiNSacxRrK #MarketingFinance #CustomerCentricity #Measurement
Consistent Habits Revive Teams During Performance Slumps
Every team hits a flat stretch. The ones that recover fall back on reliable habits. They keep talking to customers, sharpen the product, and finish work that restores confidence. Consistency becomes their anchor until progress begins to show up again.
BigID Launches Agentic AI Remediation to Help Security Teams Act Faster and Cut Risk at Scale
BigID unveiled Agentic AI Remediation, an AI‑driven tool that automates data‑exposure fixes for security analysts and data owners. The capability leverages real‑time data intelligence to suggest and execute remediation actions, cutting the time needed to address alerts. By integrating with...
Customers Spot Your Brand Blind Spots First
#Branding Blind Spots Your Customers Notice Before You Do - B2B Marketing Blog | Webbiquity - https://t.co/pDWtyE4928 https://t.co/cfP30zZcZL
PageProof Launches Adobe Express Add-On for Fast and Structured Creative Approvals
PageProof has released a new add‑on that embeds its online proofing platform directly into Adobe Express. The integration lets creative teams capture feedback, manage version control, and run structured approval workflows without leaving the Express environment. Designed for enterprises, agencies,...
IQuanti and Profound Partner to Advance Organic Search in the AI Era
iQuanti and Profound have formed a strategic alliance to launch a full‑funnel Answer Engine Optimization (AEO) platform, also dubbed Generative Engine Optimization (GEO). The partnership merges iQuanti’s data‑driven marketing analytics with Profound’s AI visibility intelligence, creating a solution that measures...
VidAU.ai: Pioneering the Next Chapter of AI-Driven Video Marketing at Affiliate World Asia 2025
VidAU.ai showcased its AI‑driven video marketing suite at Affiliate World Asia 2025. The company introduced a new AI Agent that automatically generates, localizes, and optimizes video ads for affiliate partners. With digital video accounting for over 70% of internet traffic...
VizSense + Geminai: Women-Led AI Innovators Bring Holograms to Influencer Marketing
VizSense, a Boston‑based AI influencer agency, has teamed up with holographic storytelling pioneer Geminai to launch AI‑powered interactive holograms for brand campaigns. Both companies are women‑led, underscoring a growing leadership shift in deep‑tech marketing. The partnership enables influencers and celebrities...
LightMatrix Technology Unveils Aibox, a Glasses-Free AI-Powered 3D Digital Photo Frame — Launches Globally on Amazon
LightMatrix Technology has introduced Aibox, an AI‑powered, glasses‑free 3D digital photo frame that instantly converts ordinary 2D photos and videos into depth‑rich spatial displays. The device leverages proprietary AI algorithms to generate depth maps and projects them on an autostereoscopic...
TwelveLabs Launches Its Most Powerful Video Understanding Model, Marengo 3.0 on TwelveLabs and Amazon Bedrock
TwelveLabs unveiled Marengo 3.0, its most advanced video‑understanding foundation model, at AWS re:Invent. The model claims human‑level comprehension of visual, audio, and textual streams while scaling to enterprise workloads. Marengo 3.0 is now available through TwelveLabs’ platform and Amazon Bedrock,...