Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Marketing Is Hard Work… Even in an Era of AI, Outsourcing, and Cheap Platforms
The post argues that despite AI, outsourcing, and cheap platforms, modern marketing remains hard work and has become even more demanding due to rapid shifts across search, social, email, advertising, and content formats. It highlights that tools can automate tasks but cannot replace the strategic insight, creativity, and deep market understanding that skilled marketers provide. The author stresses that successful teams must continuously learn, experiment, and adapt, using technology as an amplifier rather than a substitute, making human expertise the true competitive advantage.
Execs Must Practice Their Own Roles to Succeed.
Every time I see a CRO that doesn't sell themselves, they fail. Every time I see a CTO that doesn't code themselves, they fail. Every time I see a CMO that doesn't market themselves, they fail. Every time I see a...
Experience Live AI Agents at SaaStr London Dec 1‑2
Come see it all in action at SaaStr London on December 1-2 , where you can interact with our AI agents live and see exactly how we've built this. After deploying 5 AI SDRs across inbound, outbound, and follow-up —here's...
EveryoneSocial: Unlock High-Impact Employee Advocacy at Scale
The post promotes EveryoneSocial as a leading employee advocacy platform that transforms staff into powerful social amplifiers, delivering metrics like 1,750 connections per employee and a 200% boost in sales pipelines. It highlights key features—content management, gamified leaderboards, mobile access,...
Audit Your Workflow to Revive B2B Campaigns
As a B2B marketer, you've probably experienced campaign fatigue. That moment when performance keeps dipping, you’ve tried everything, and nothing seems to work. Many reasons can cause campaigns to lose their spark, but one solution is to audit your workflows...
Why Paid Reviews Are Not Worth Betting Your Business On… And How To Get Genuine Reviews
The post argues that paying for or rewarding online reviews is a dangerous strategy that can lead to legal violations, platform bans, loss of integrity, and low‑quality feedback, citing FTC rules and the strict policies of Amazon, Google, Yelp, and...
Speed Up Learning, Outpace Competitors with Continuous Experimentation
Marketing teams are producing more content than ever and feeling more stuck. You're measuring everything, yet still unsure what actually matters. AI has made content creation faster and cheaper. And instead of unlocking creativity, it's flooded feeds with generic noise....
Scale Only When Offer, Product, and Audience Align
Scaling is a symptom of alignment: • Right offer. • Right product. • Right audience. Most brands chase growth before they earn it then wonder why everything breaks.
Email Marketing Vs. Social Media Marketing: Understanding the Real Differences in Value, Reach, and Long-Term ROI
The post argues that while social media excels at discovery, email marketing delivers far superior mid‑ and bottom‑funnel performance, predictability, and ROI, largely because subscribers actively opt‑in and brands own the relationship. Key data points include 60% of consumers subscribing...
Brand Spend Needs Measurement, Not Just Revenue‑first Optimization
Trying to answer this today: How do I allocate spend for brand… and how do I prove it worked? Because it's budgeting season, aren't we all so lucky? :) And like any good marketer, I built a little framework to...
Growth without Profit Is Just Costly Vanity
What founders call “growth” is often just: • More ad spend • Heavier discounts • Chasing top-line vanity If profit isn’t improving, you’re just paying to look busy.
MarTech Data Drives Better Experiences But Transparency Must Lead the Way
The post argues that while MarTech data fuels AI‑driven personalization and superior customer experiences, transparency and user control must be front‑and‑center. It traces the evolution from the failed Do Not Track initiative to the enforceable Global Privacy Control, and calls...
Believability Drives Credibility; Fake Exec Videos Break Trust
This one decision could make or break your executive’s credibility. We know executive-led content performs. But what happens when the executive doesn’t want to be on camera? You can technically create a video without them: - Use photos to create...
VCs Vanish When Growth Is Steady, Not Hyper
I have a seed investment I made years back now at $130m ARR now growing 40% and cash flow positive. And all the VCs have checked out. They haven’t been mean about it. Everyone is nice. It’s just, one has...
AI Is Rewiring Your Customer’s Mind… And Marketing Will Never Be the Same
The post reviews Mark Schaefer’s new book *How AI Changes Your Customers*, arguing that AI is reshaping customers’ cognition, emotions, and decision‑making, forcing marketers to target both algorithms and humans. It highlights the risks of shortcut thinking, reduced patience and...
Small Face‑to‑Face Events Drive Top Marketing Engagement
Saturday photo drop from Scale Venture Partners GTM AI Summit. A lot of marketers are saying that smaller f2f events are one of their top channels. Love that. Tip of the day: you know held a great event when people...
Train Today, Win Tomorrow: Embrace AI Workflows
We launched an AI contest internally, everyone built Lindy workflows and showed a demo of their agent. The goal is clear: train teams to build agentic workflows that sync with chat tools and our products. You win later by prepping today. AI...
MailButler: Eliminate Your Inbox Guesswork with Email AI and Tracking
The post introduces MailButler, an extension for Gmail, Outlook, and Apple Mail that injects AI‑driven writing, smart scheduling, real‑time tracking, and collaborative tools directly into existing inboxes, turning email into a strategic productivity hub. It highlights key features such as the...
Overfunded GTM Startups Build Too Much, Miss Value
$80M in funding and their main claim to fame is they are out of stealth with 90 EMPLOYEES... what the hell is going on in GTM tech? I am always a little bit saddened when I see these consolidation plays...
Choose Sales or Marketing: Spend Where Returns Arrive Faster
Trying to save money? Here’s where to invest: sales vs marketing. Most founders overspend on the wrong one. In this video, I break down the difference: 👉 when to double down on marketing 👉 when sales will give you faster...
The Quiet Positioning Mistakes that Kill Growth
The article warns that companies often craft flashy positioning that overpromises and fails to deliver, leading to high churn and damaged brand credibility. It cites examples such as a bogus chocolate ad and AI‑powered sales tools that fall short of...
10 Surprising B2B Customer Triggers to Boost Conversions
Next week!!! 10 Surprising Customer Behavior Triggers You’ll Want to Steal. If you market to a B2B audience, then you need to be at #mpb2b . You’ll gain insights from industry thought leaders like Pam Didner , Ashley Faus ,...
Your Personal Leverage Breaks the Revenue Team Illusion
Most revenue teams aren’t “stuck.” They’re trapped in a maze where everyone’s sprinting, no one’s advancing, and half the dashboards are basically fan fiction. People slap on optimism, talk about “momentum,” and quietly hope no one notices the last six...
Zenzap: The All-In-One Chat Platform (Tasks, Calendar, Docs) Marketing Teams Will Actually Use
The article presents Zenzap, an all‑in‑one work‑chat platform that combines messaging, task management, calendar integration, and file sharing to eliminate the tool‑sprawl that slows marketing and agency teams. It explains how built‑in tasks, searchable history, scheduled messages and working‑hours controls...
Design a Tiny Business, Live a Freedom‑Focused Life
I've deliberately kept my business tiny — just me. Because business isn't about scaling to infinity. It's about designing a life you don't need to escape from. I work focused hours, then close my laptop. No investor calls. No endless...
Harry, Rory, and Jason Return Live at SaaStr London
We're back! Harry, Rory and Jason! And come see the team LIVE at SaaStrLondon.com 1-2 in ... London!! The venture capital playbook is broken. Not bent — broken. In the latest 20VC x SaaStr episode, Harry Stebbings, Jason Lemkin, and...
Conversational AI Is Growing Rapidly, but Consumers Have a Few Concerns
Conversational AI adoption is surging, with 85% of consumers having interacted with an AI agent in the past three months and 63% of organizations in advanced development stages, according to Twilio’s "Inside the Conversational AI Revolution" report. While 90% of...
AI Grows, Yet Search Share Holds; Gemini, ChatGPT Lead
If you somehow missed our joint report with Datos, A Semrush Company from 2 weeks ago: - AI tools continue to grow - But they're not taking market share from traditional search - Zero-click searches continue to rise (based on...
Rapid Iterations Boost CompanyResearch.ai with GPT‑5.1
It's almost 3am, but I'm on a roll. UPDATE: It *was* 3am last night when I started writing this, but I (wisely) decided *not* to post this last night. Day 3 of the CompanyResearch .ai launch. Just released an update:...
October 2025 HubSpot Updates Include Faster Files, Cleaner Data and Smarter AI
HubSpot’s October 2025 release adds a standalone Breeze Assistant mobile app, AI‑driven Smart Data Capture that auto‑populates deal fields from call transcripts, and automated forecast‑submission reminders for sales teams. The Leads object now functions like contacts, companies and deals, while...
Data Shows No AI Bubble Despite Hype
Everyone’s talking about the ‘AI bubble’ but the numbers say otherwise. This chart makes it obvious. Here's what everyone's missing👇
AI Growth Outpaces Bubble Narrative, Numbers Confirm
Everyone’s talking about the ‘AI bubble’ but the numbers say otherwise. This chart makes it obvious. Here's what everyone's missing 👇 For months we’ve seen the headlines: “Tech valuations are inflated.” “AI will crash like the dot-com era.” But the...
Billups Launches AI-Powered Agentic System for Out-of-Home Advertising
billups, the world’s largest independent out‑of‑home technology and managed services firm, unveiled audrai, the first AI‑powered agentic system designed to automate planning, measurement and optimisation of OOH campaigns. Early deployments show up to 50% faster workflow, geospatial mapping cut from...
Marketing Brings Market Context to Executive Decision‑Making
Marketing is uniquely able to bring a critical perspective that is very often missing from the executive table - that of the market. The data that drives much of company decision making is typically internal and isolated, but it massively...
Begin with the Story, Not the Lesson.
Most people start with stuff that doesn’t matter. They tell you the lesson they want you to learn, then tell you the story as an example. But it works much more effectively when you start with the story itself—when you...
Coursebox: Transform Your Expertise Into High-Authority Courses in Minutes with AI
The post introduces Coursebox, an AI‑powered course creator and LMS that lets companies convert documents, videos, and web content into complete, interactive training programs in minutes. It highlights how the platform’s AI tools—video generation, quiz creation, assessments, and 24/7 chatbot...
Strategic Narratives Fail Without Long‑Term Commitment
why do shiny new strategic narratives get launched and then forgotten so quickly? and how can we avoid this (yet again)? I'm warming up to Anthony Pierri he's actually pretty nice when you get to know him and has a...
Start Emails with Assertive Verbs to Boost Opens 20%
Start subject lines with 1 of these 6 words to drive opens. Jay Schwedelson revealed that assertive verbs like these increase open rates by 20% during last week’s #GURUconference .
Frost & Sullivan Names Basis the 2025 Customer Value Leader for Global Demand-Side Platform Industry
Frost & Sullivan named Basis the 2025 Customer Value Leader for the global demand‑side platform (DSP) industry, citing its AI‑powered platform that unifies the entire media campaign lifecycle across channels such as CTV, DOOH, streaming audio, podcasts, social and search....
In AI Era, GTM Becomes the Real Product
From zero to $4 billion ARR (!!) - one CRO, one epic run. He figured out something about building in an AI-native world a decade before AI existed - and if you don’t understand it yet, you’re already behind. I...
Shirofune Names Direct Agents as a Flagship U.S. Partner to Advance AI-Driven Retail Media Automation
Shirofune, Japan’s leading digital advertising automation platform, announced a strategic partnership with Direct Agents, a U.S. growth and performance marketing agency, at Amazon Ads unBoxed, designating Direct Agents as a flagship partner for its AI‑driven retail media automation suite. The...
Catsy PIM Software Launches AI-Powered Multi-Language Translation
Catsy, a leading product information management (PIM) platform, launched an AI‑powered multi‑language translation engine that supports over 95 languages with built‑in cultural and compliance intelligence for industrial manufacturers. The solution claims 98% translation accuracy, automatic regional adaptation of terminology and...
Cresta Unveils Four Products at Cresta Wave to Unleash the Potential of Human and AI Agents
Cresta unveiled four new capabilities at its inaugural Cresta Wave conference: Real‑Time Translation and multilingual AI that supports 30+ languages for both voice and chat; an Agent Operations Center that gives supervisors a unified view of all interactions and introduces...
Introducing Ironclad’s Next Wave of AI Agents: Every Agreement Is Now an Asset
Ironclad unveiled its next‑generation AI agents in an early‑access launch, adding an Intake Agent that auto‑extracts contract metadata, a Redlining Agent that proposes playbook‑aligned edits, and Conversational Search that answers natural‑language queries across its repository. The rollout follows the appointment...
SOCi Ushers in the Era of the Agentic Workforce, Reaching 150,000 AI Agents Deployed and Completing 10 Million Local Marketing...
SOCi reported that more than 150,000 Genius Agents™ have been deployed across 500+ multi‑location brands, completing over 10 million local‑marketing tasks and delivering roughly 750,000 hours of manual‑work savings. The autonomous agents handle reviews, social posts and search‑profile optimization, helping customers recapture...
GoDaddy Brings Agentic AI to Small Businesses with Launch of Airo.ai
GoDaddy announced the beta launch of Airo.ai, an agentic AI platform that turns conversational prompts into completed business tasks for small‑business owners. The system leverages GoDaddy’s 30‑year data set and an extensible agent framework to handle domain registration, website building,...
Workshop Debuts Four New AI Features, Positioning Itself as the Clear Leader in AI for Internal Communications
Workshop, the internal communications platform serving more than 600 organizations, unveiled four new AI capabilities—full‑message drafting, instant image generation, semantic media search, and plain‑language performance insights—available today without setup. The tools extend AI beyond content creation to streamline the entire...
Align Success, Support, and AI for Scalable Growth
SaasRise CEO & Founder Mastermind Recap — Week of Nov 9–13, 2025 This week on the SaasRise Masterminds, SaaS founders and leaders shared practical strategies for scaling efficiently, improving customer success and leveraging AI to streamline operations. The conversations focused...
Identify Buying Triggers, Match Brands to Solve Pain
YOU PICK the Signal! Tomorrow on Cannonball GTM live at 9am we're going to find the triggers that FORCE people to buy and then pick the brands that can solve the pain BE THERE OR I WILL NEVER TALK TO...
Why Retail Buyers Are Ignoring Your Sales Pitch
Five Reasons Retail Buyers Are Ghosting Your Sales Team - B2B Marketing Blog | Webbiquity - https://t.co/No3cPjx6Gh https://t.co/8mCy1wmGWn