Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Reddit’s Rise in Shows Every Brand Needs a Forum for Its genAI Search Strategy
Reddit’s stock has surged 177.6% and now accounts for more than 40% of AI‑generated citations, underscoring a shift toward forum‑style content in generative‑AI search results. The article argues that brands must build owned discussion boards or Q&A sites to capture long‑tail queries, leveraging user‑generated content that aligns with search intent, stays current, and provides trustworthy signals that LLMs can’t replicate. It counters common objections—cost, development resources, ROI, moderation—by highlighting low‑cost open‑source platforms such as Flarum, Discourse, Apache Answer and Question2Answer, which give companies data ownership and SEO benefits. By creating these communities, brands can reduce support costs, improve search visibility, and protect their audience from being siphoned off by third‑party platforms like Reddit or Discord.
AI-Powered SuperMe Finds True Experts Beyond LinkedIn
I have a love/hate relationship with LinkedIn. One of my common frustrations is I typically want to find the best person in X. Where X equals something specific... Marketplace, warm outbound strategy, scaling reddit ads, etc. The reality is, "skills"...
Accelerate Growth While Keeping Strategy Human
🚀 Build faster, Smarter AND Keep Your Strategy Human Autumn marks planning season. As teams refresh their marketing strategies for 2026, one big question keeps coming up: How do we integrate AI into planning without losing the human judgment executives...
DIRECTV Advertising Launches DIRECTV Elect, An AI-Powered Digital Platform for CTV Political Advertising
DIRECTV Advertising unveiled DIRECTV Elect, an AI‑powered CTV platform for political advertising, leveraging its addressable TV expertise to reach over 130 million monthly active users across DIRECTV and national cable networks. The service blends AI‑driven voter sentiment insights from DIRECTV Advantage...
AI Makes Safety Risky—Reclaim Your B2B Career
Big news! This will be my first time on the main stage at the MarketingProfs B2B Forum after seven incredible years of speaking at this event. And I get to close the show on Wednesday, the 19th, with a short...
Refresh Your Ad Inputs to Revive Meta Performance
Your Meta ad account isn’t “in a rut.” It’s just feeding on stale inputs. • Same offers • Same angles • Same formats • Same targeting Change the inputs, then give the algo something new to win with.
How to Build a GEO-Ready CMS that Powers AI Search and Personalization
The article argues that traditional content management systems are ill‑suited for the AI era, where zero‑click, generative‑AI search (termed GEO) requires content to be cited in AI answers rather than merely ranked. It outlines five key challenges marketers face—AI‑driven search,...
CXOs Demand AI That Delivers Tangible GTM Results
I asked 100+ CXOs what they want to learn from each other, and three themes came up again and again. Tomorrow I'm moderating the Executive Experience as part of 6sense 's Breakthrough conference. We have a full afternoon with ~125...
Launch: All-in-One AI Company Research Tool
Woo hoo! Launching my latest project, the Company Research agent. Was going to launch it at 1am last night, but decided there was no reason to tempt the fates. It's an agent that lets you...umm...easily do company research. I built...
Marketing Has a New Blueprint — and It’s Shaped by the Customer
The article argues that the traditional marketing funnel is being replaced by AI‑driven, real‑time customer‑journey orchestration where consumers co‑create their paths. Brands are deploying decision‑making engines that synthesize behavioral, sentiment and contextual data to trigger personalized offers, content or conversational...
B2B Marketing Crisis Demands Holistic, Cross‑Pipeline Thinking
It is said that B2B tech is in a pipeline crisis, but I think we're really in a marketing crisis that requires harder conversations. There is no doubt that pipeline is very hard to come by for many right now,...
Authenticity on LinkedIn Attracts Followers, Not Perfection
Posted my raw, unfiltered story two days ago. The messy parts. The failures. The stuff that used to make me cringe. Thought I'd lose followers. Maybe get some judgment. Definitely expected crickets. Instead? ✅ 70 new followers in 24 hours...
Cloudimage: The Image CDN That Powers Lightning-Fast Websites
The post highlights Cloudimage, an image and video CDN by Scaleflex, that automates real‑time resizing, compression, caching and delivery to boost page speed, SEO and conversion rates, especially for visual‑heavy sites. It emphasizes low‑code integration, AI‑driven features like background removal...
Accessibility Fixes Can Outpace BFCM A/B Tests
Right now, we're all A/B testing, rolling out promos, and optimizing load times - all just to move the needle a FEW points for BFCM. But did you know, closing accessibility gaps can drive bigger lifts than all those combined?...
78% See Experiential Value, Only One‑Third Invest
I was thrilled to contribute to TopRank Marketing and Ascend2 ’s "Answer Engine: The State of B2B Thought Leadership in 2026" report, which explores how leading marketers are building trust and engagement in a changing landscape. One finding stood out...
Memgraph to Offer a Unique Toolkit for Non-Graph Users to Jumpstart Their Journey to Full GraphRAG AI Capability
Memgraph announced an open‑source AI Graph Toolkit, featuring Unstructured2Graph and SQL2Graph utilities that automate the conversion of relational and unstructured data into knowledge graphs for GraphRAG pipelines. The toolkit, now available on GitHub and via Memgraph Cloud, claims to accelerate...
Unlock Real Pipeline with TechAdvice LEGO for B2B Marketers
Stoked to see this new TechnologyAdvice LEGO set for B2B marketers, complete with real pipeline! The Webinars & Events section is my fave, those are clearly senior decision-makers in the crowd 😅 Looking for new channels to reach your target...
S7E11 - B2B SaaS Growth Strategy 2026: Scaling with AI Agents & Growth Loops With Mark Appel
Mark Appel, CMO of Sendcloud, outlines the company’s 2026 international scaling plan, highlighting cross‑functional GTM alignment, a hybrid PLG/SLG approach, and the identification of compounding growth loops across eight European markets. He details the integration of AI agents as SDRs...
Personalized Pitches Win More Speaking Gigs
If you want to book more speaking engagements and guest appearances: Make it custom every time. Increasing your responses means decreasing your outreach. That’s okay. Each one you send will have a higher likelihood of succeeding. Your ideas and expertise...
On-Demand B2B SaaS Growth System for Predictable Scale
B2B SaaS Growth Program - On-Demand Edition 🔥 Scaling B2B SaaS is hard...but it doesn’t have to be guesswork. Over the last 23 years, I’ve built and scaled B2B SaaS companies, including iContact to $50M ARR and a $169M exit...
EngageLab Email Expands Global Footprint with New Turkey Data Center, Enhancing Service for Worldwide Customers
EngageLab Email has launched a new data center in Istanbul, Turkey, completing its dual‑data‑center, multi‑node global network that also includes Singapore and eight service nodes worldwide. The Turkey facility enhances localized, low‑latency email delivery and helps customers meet data‑localization rules...
AI‑Driven SaaS Secures Massive Funding and Billion‑Dollar Deals
This Week in SaaS — Nov 4–10, 2025 AI-powered SaaS continues to dominate funding headlines. From $500M rounds in checkout-free parking to NVIDIA’s bets on AI simulation, this week’s action shows investors still have deep conviction in applied AI and...
Local SEO Remains a Powerful Advantage in 2025 Despite Shifting Big-Tech Algorithms
As major tech platforms continue refining search algorithms through artificial intelligence and automation, one truth in digital marketing remains constant: local visibility still drives the highest-quality leads for small and regional businesses. Despite rapid changes in how search results are...
Smart Execution and Applied AI Drive SaaS Investment
SaaS is moving fast, and this week proves that the next frontier isn’t just about flashy growth...it’s about smart execution, vertical focus, and applied AI that actually solves real-world problems. From $500M mega-rounds in AI-powered parking infrastructure to NVIDIA doubling...
Trust Grows Internally, Can't Be Bought or Automated
Trust. Years to build. Seconds to break. 10 years ago, I founded Tribal based on the belief that people trust people more than logos. Somewhere along the way, employee advocacy became a tool, influencer marketing became a budget line item...
SearchStax Introduces Multi-Site Search Management to Unify Governance and Empower Marketing Agility
SearchStax announced a multi‑site search management add‑on for its AI‑powered Site Search platform, letting enterprises govern, optimize and measure search across hundreds of web properties from a single console. The solution centralizes compliance controls, contextual relevance tuning and analytics while...
Pacvue Partners with Amazon Ads Japan to Host Hackathon for Agencies and Brands
Pacvue, the AI‑powered Commerce Operating System, is teaming with Amazon Ads Japan to host a hackathon on November 20 at Tokyo’s Shangri‑La Hotel, where six leading agencies and brands will vie for a $20,000 prize. The event combines Amazon Ads insights,...
Akamas Announces GA of Akamas Insights: Empowering Developers, SREs, and Platform Teams to Optimize Reliability and Cost, Together
Akamas announced the general availability of Akamas Insights, an AI‑driven module that automatically analyzes telemetry from observability tools to pinpoint cost inefficiencies and reliability risks in Kubernetes environments. The solution delivers ready‑to‑apply recommendations that developers, SREs and platform teams can...
Levelpath Recognized in the 2025 Gartner® Procurement Orchestration Platforms Report
Levelpath, an AI‑native intake‑to‑procure platform, was highlighted in Gartner’s 2025 Innovation Insight: Procurement Orchestration Platforms report, which notes that 93% of organizations view procurement efficiency as a top priority while 85% juggle multiple applications. The recognition underscores Levelpath’s unified, no‑code...
Vbrick Joins Polkadot Sub0 SYMBIOSIS in Buenos Aires as Media Partner and Sponsor; CEO Paul Sparta to Keynote on Content...
Vbrick, a leading enterprise video platform, will serve as official media partner and sponsor of Polkadot’s sub0 SYMBIOSIS conference in Buenos Aires (Nov 14-16, 2025). The company will provide multilingual live‑streaming for the three‑day event and use the stage to...
Provenonce Launches AI-Native GTM Platform, Deploys Semi-Sentient Agents for Business Execution
Provenonce, Inc. has launched its AI‑native go‑to‑market (GTM) platform, a modular automation suite that embeds semi‑sentient agents—Sage, Minerva, Glyph and Logos—to streamline messaging, lead generation and cross‑functional execution. In its pilot, the system produced over 10,000 qualified leads, cut content‑development...
People Remain Your Only Edge in an AI World
I’m feeling the need to post this again. When everyone has AI tools, your only competitive advantage is your people. The human element will always be powerful. ✌️
Success Demands Daily Discipline, Not Just Motivation
Everyone wants success. Very few want the discipline. They want 800K+ followers. Not 2,250+ days of posting. They want a successful business. Not 15,000+ hours of work. They want freedom. Not the discipline it demands. But you must pay the...
How Composability Is Finally Bringing Data and Marketing Teams Together
Adam Greco argues that composable, warehouse‑native architectures finally unite data and marketing teams by giving them a single source of truth, aligning metrics and terminology. This shared data foundation speeds campaign launches, reduces integration costs, and lets marketing leverage existing...
True Growth Stems From P&L, Not Ad Spend
Majority of brands I know struggling this year are due to poor business economics. Make sure you understand what your unit and business economics are and how to improve them as you scale before you spend more $$. True growth...
Public Speaking: Your Fastest Path to Career Growth
If you want to win clients, grow in your career, or strengthen your brand more easily, master public speaking. You don’t need to be a strong public speaker to ensure others see your value, but it is the QUICKEST way to...
The Non-Sponsor’s Playbook: Making the Most of Milano Cortina 2026
Michelle Abdow’s post shows how brands that can’t afford official Olympic sponsorship can still tap the Milano Cortina 2026 buzz by aligning with universal themes such as perseverance, teamwork and personal triumph, and by weaving those ideas into employer‑branding, cause‑related and performance‑focused...
Datadog CEO Discusses $100M ARR Milestone Pre‑IPO
Ahead of SaaStr AI London on Dec 1-2 (See you there!) we're taking a look back at some of our favorite sessions from our European events. It was so great when Olivier Pomel, founder CEO of Datadog, joined us as...
AI Overviews Favor Questions, Long Queries Over News, Local
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches. https://t.co/OCJJh4h0vo via @MattGSouthern, @sejournal
Refresh Your Ad Inputs to Revive Meta Performance
Your Meta ad account isn’t “in a rut.” It’s just feeding on stale inputs. • Same offers • Same angles • Same formats • Same targeting Change the inputs, then give the algo something new to win with.
Scaling Starts With Loving and Staffing Recruitment
You can't scale if you can't recruit First, learn to love it Then, learn to staff it
Question and Delete Before Automating for Lean Business
Just ran the Elon algorithm: Question, Delete, Simplify, Speed up, Automate. Most skip straight to automation, but it's game-changing to question and delete first. Try it and watch your business get lean fast. https://t.co/l2yeoAY1Mz
Ownable Ideas, Not More Content, Drive Viral Growth
You don’t need more content. You need an ownable idea that sticks and spreads.
Strong Offer Beats Creative in Scaling Ads
Your ads aren't scaling because your offer isn’t strong enough. No creative in the world can fix that. The best hooks, angles, and creatives still need something worth clicking for. Start there.
Adopt an AI‑First Strategy to Stay Competitive
Why your company (and every company) needs an ‘AI-first’ approach https://t.co/8OyoWDGS3Z
SMB Sales Provide More Deals, Faster Growth, Longer Tenure
So there’s a lot of angst on social media (esp LinkedIn) about CROs and VPs of Sales getting fired. But let give tell you a tip: maybe go SMB. What do I mean? I see so many of the top sales...
Managing Cloud Employees Requires Strategic Hiring and Training
1. The entire Gabe Larsen episode on The Transaction was epic 2. Are you tracking your ECE? (employee to cloud employee ratio) 3. The change management required for supporting cloud employee is not trivial. You have to decide what they...
Storybook: The Future of Strategic Brand Tracking
I'm incredibly bullish about making Storybook the leader in brand tracking, and that means being more direct about its value. Building the platform has been a genuine labor of love, and it has developed into what I believe to be...
New Funding Raises Expectations, Work Never Stops
PSA for Startups: Every new funding round raises the bar for your outcome. That’s why the news mostly excites investors. They just got a markup or won the deal. For everyone on the team, it’s a reminder that expectations just went...
Reliable Partnerships Drive Successful Corporate Events
The only way to ensure everything will come together to deliver an outstanding event is by coordinating the efforts of reliable partners. The Vital Role of Partnerships for Effective Corporate Events https://t.co/wi8heYLcDZ via @bestcorpevents #teambuilding #meetingprofs https://t.co/WyZXurxBb8