Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Marketing 360: Scale Your Small Business With One All-in-One Digital Marketing Platform
The post introduces Marketing 360 as an all‑in‑one digital marketing platform that combines software tools with a dedicated marketing team to help small businesses grow without hiring full‑time experts. It highlights key features—including ads management, AI‑driven content creation, CRM, ecommerce, email, social, reputation, and a unified dashboard—showing how they integrate to simplify operations and improve ROI. The author emphasizes the platform’s dual technology‑plus‑human approach as a cost‑effective, scalable solution that delivers predictable growth and a seamless customer experience, and outlines the onboarding process with a Marketing Success Manager.
Collaboration Turns B2B Marketing Challenges Into Fun
It truly felt like teamwork. Everyone contributed. We asked questions, answered each other’s questions, and shared experiences. We acknowledged something important: #b2bmarketing is hard and it’s only getting harder. But by talking openly, we realized that whatever marketing challenges we...
Prioritize Value Recovery, Fundamentals, and People for GTM Growth
And that’s a wrap on our 2025 GTM Operating Partner Gathering Series! Six dinners. Hundreds of insights shared. And a curated, diverse group of Operating Partners representing intelligence from thousands of growth-stage SaaS companies. Our final stop was San Francisco...
How a Growth Mindset Drives B2B Marketing Success
Vincent Weberink explains that a growth‑mindset in B2B marketing hinges on running structured, data‑driven experiments to strip emotion from decision‑making and avoid costly, "safe" bets. He outlines a repeatable methodology—ideation, ranking, rapid prototyping—and stresses democratic idea selection, quick validation, and...
SEO Tactics Boost AI Visibility; Conversions Drive AI Recommendations
"Well...um. My shortest answer... What's good for traditional SEO is good for AI visibility. What's good for conversion optimization is good for AI recommendations. You have to do both." Thanks, Theresa , for capturing this moment on the Semrush webinar...
Cursor Hits $1B ARR in Two Years, SaaS Record
New!! Cursor Hit $1B ARR in 24 Months: The Fastest Scaling SaaS Ever? https://t.co/kV5BNeeW4m
NEW: Upload Your Agency’s Logo and Customize Your Audience Research Graphs
SparkToro’s new feature lets Agency and Enterprise users upload their own logo and generate white‑labeled, high‑resolution PNG graphs for audience research reports, which can be exported directly from the browser. This upgrade streamlines branding for consultants, agencies, and in‑house marketers...
Great Sales VPs Hire Fast, Retain Top, Cut Deadweight
Great VP of Sales, first week: - brings 2-4 great sales execs in ASAP. often week 1 - identifies top existing talent, does what it takes to keep them - begins to move out underperformers - jumps into all critical deals Mediocre VP of Sales,...
High Agency Means Testing Ideas, Not Just Acting Fast
High agency is often mistaken for speed. People assume it belongs to the ones who decide quickly and move without hesitation. That version looks impressive, but it is not what actually drives results. The real marker of high agency is quieter....
Tamr Unveils Curator Hub to Solve the Hardest Part of Data Quality and Curation
Tamr announced Curator Hub, a new AI‑native master data management module that pairs LLM‑based agents with human‑in‑the‑loop oversight to resolve the toughest 5% of data‑quality issues. The platform automates bulk data mastering while the Hub provides a prioritized issue queue,...
Small Podcast Audiences Drive Big Business Impact
You don’t need a massive audience for your podcast to matter. What you need is the right people listening and the right strategy behind it. Here’s why podcasting is still worth it, even with a small audience: - Most business...
PLG Drives $200M ARR with Minimal Marketing
Lovable hit $200M ARR under 12 months. Their revenue per employee is an insane $2-3M ARR. Here's how they pulled it off 👇 Most founders mostly chase growth with sales hires, CAC math, and funnel tweaks. Lovable took the PLG...
Genesys Cloud Enables Aterian to Deepen Customer Loyalty Across Global Marketplaces and Reduce Costs by 65%
Genesys Cloud’s AI‑powered Experience Orchestration platform has helped Aterian, the multibrand consumer products maker behind Squatty Potty, cut its cost of ownership by 65% while reducing average handle time by roughly 25%. By unifying channels across Amazon, Walmart, eBay, Temu and...
Scaling $50M AI Sales with Just Eight Reps
Caught up with an old colleague running sales at an AI company at $50m ARR. 🤵♀️They're building out their sales team now🧏♂️ The goal? 5 more humans, for a total of 8. Yup. Just 8 total. Too few? Probably. But...
Athletic Brewing Leads Non‑Alcoholic Beer Disruption, Outsmarts Legacy Brands
Category disruption is certainly not reserved for the tech industry alone. Real disruption - the kind that changes market share - is definitely not a common thing, but it does happen in young categories or ones experiencing strong underlying growth...
The Real Reason Marketing Budgets Get Cut — and How to Stop It
Marketing budgets are frequently cut because leaders fail to translate activity‑focused metrics into financial outcomes that resonate with CFOs and boards. Common pitfalls include relying on optimistic, non‑incremental ROI estimates, neglecting to reuse past insights, presenting proposals without clear de‑risking...
Break the AI Hamster Wheel with Dual-Track Exploration
Oof. I feel like I’ve been on an AI hamster wheel. 🐹 I think a lot of others have as well. I’m experimenting with a couple of ways to get out of it… The AI Hamster Wheel 1. New AI...
Three Simple Steps to Defuse Upset Customers
While teaching a workshop this morning, I had a salesperson come up to me during a break and said, "Marcus, I don't do well with conflict. When a customer is upset, I freeze. Can you help?" This simple question led...
AVOXI Proactive Service SaaS Uses AI to Detect Voice Channel Issues Before Clients 97% of the Time
AVOXI has launched a proactive service SaaS that leverages artificial intelligence to monitor its voice communication channels and identify issues before customers experience them, achieving a 97% detection rate. The platform continuously analyzes call quality metrics, network latency, and error...
Great Agencies Are Brutally Honest and Action‑focused
Some of the most important conversations between agency and brand happen when performance is rough. Some agencies will lie to you and tell you what you want to hear. Good agencies will tell you the truth. Great agencies will tell you the truth...
Align Story, Trust, and Media for Founder Brand Growth
Every great founder brand lives at the intersection of three forces: 1. Storytelling creates understanding. 2. Founder branding creates trust. 3. New media creates distribution. When those three align, everything compounds. Every launch, every post, every interview reinforces the same...
Rivvit Launches AI-Powered Virtual Analyst, Changing How Investment Teams Interact with Data
Rivvit Inc. announced the launch of an AI‑powered virtual analyst that lets investment managers query portfolios, documents and reports through natural language conversation, eliminating the need for manual queries or dashboard building. The tool leverages Rivvit’s unified, governed data foundation...
Switch to Omnisend: Reliable Automation Boosts Revenue
Some of our clients switched email platforms 6 months ago, and it changed everything. Before, they were stuck paying for bloated platforms with: → Features they never used → Flows that randomly broke → Support that took days to respond → Revenue leaking from unreliable...
Turn Data Into Decisions With Three Skill Stages
Most companies aren’t struggling with a lack of data. They’re struggling because nobody can turn that data into decisions. Brilliant analysts are producing insights that go nowhere. Dashboards sit unused. Reports gather dust in inboxes. The problem isn't the data...
Omada Receives Dual Recognition as Leader and Emerging Innovator in QKS Group’s SPARK Matrix™ for Identity Governance & Administration (IGA)
Omada has been named both a Leader and an Emerging Innovator in QKS Group’s SPARK Matrix™ for Identity Governance & Administration (IGA). The dual recognition highlights Omada’s strong market presence and its recent innovations in identity management solutions. QKS Group’s...
Integrate Market Research to Navigate 2026 Volatility
For those deep in planning for 2026, I truly believe that one of the most valuable things you can bring in is research about the broader market. There are a great many ways to get it, and of course Share...
Win SEO by Optimizing for AI Discovery Now
ChatGPT SEO is wide open in 2025. We’re winning right now by doing three things: - Going after bottom-funnel keywords (comparisons + alternatives = highest intent). - Earning citations (the hard way) on YouTube, Reddit, and Wikipedia so AI models surface our...
Quo: Streamline Your Sales Team Communications with a Unified Text and Voice Platform
The post introduces Quo, a unified business phone system designed to simplify sales team communications by consolidating calls, texts, and voicemails into a single shared inbox. It highlights key features such as automatic call recording, voicemail transcription, robust contact management,...
Customer-First Companies Win: 10 Proven Practices
all successful companies are alike, each unsuccessful company is unsuccessful in its own way... all successful companies are alike: actually, truly, seriously, customer-first 🏆 below are 10 ways to explain what that means it's not just that they have Customer...
Day One of MPB2B Ignites B2B Community Collaboration
Day one of #mpb2b was another great community experience for B2B marketers! From the marching band opening to Ann and Brett’s keynotes to really great sessions, and a “friendsgiving networking event, the day did not disappoint. Now that my presentation...
When Regulation and AI Converge: SymphonyAI Joins the FCA Supercharged Sandbox to Pioneer Responsible Fintech Innovation
SymphonyAI has been admitted to the UK Financial Conduct Authority’s Supercharged Sandbox, a regulatory test‑bed designed to accelerate responsible fintech innovation. The firm will pilot AI‑driven solutions for compliance, risk monitoring and customer onboarding under relaxed regulatory constraints, while providing...
Penny's End Forces Marketers to Rethink .99 Pricing
Is "charm pricing" about to get less charming?! As American marketers contemplate the discontinuation of the penny, they'll need to rethink those prices that end in .99. Numerous behavioral science studies show they motivate purchases. But with pennies disappearing, what...
SaaS Success Starts with Beautiful, Intuitive Product Design
The first step to building a successful SaaS business isn’t marketing — it’s beauty. Build a product that’s so intuitive, so visually clean, and so obviously useful that people fall in love the moment they touch it. Solve a Real...
Retailers Turn to Generative AI for Smoother Store Operations
Retailers are turning to generative AI, computer vision and RFID to improve real‑time inventory visibility and reduce labor strain, according to Zebra Technologies’ Global Shopper Study. The study links better inventory processes to up to a 1.8% lift in revenue...
B2B Marketing Needs a New Brand‑First, AI‑Augmented Playbook
At #mpb2b this week, Jon Miller was pretty clear: the old playbook for B2B marketing is broken. Are the days of short termism B2B marketing and the MQL over? He shared a new playbook that leans into building brand, trust,...
Create Your Own Category to Escape Competition and Stand Out
How to Escape Competition and Become Unignorable by Creating Your Own Category Thank you for reading my newsletter, Un-Ignorable Brands, where I share my tips for small business owners and brands who want to go from feeling invisible online to...
Sendbird Launches Delight.ai, the First Branded AI Concierge Built on Long-Term Memory
Sendbird Inc. announced the launch of Delight.ai, the first branded AI concierge that leverages long‑term memory to provide persistent, omnichannel customer interactions across chat, voice, SMS, email and social. Built on Sendbird’s Trust OS, the platform stores conversation history, anticipates...
Application Modernization Joins Caylent Accelerate™ Portfolio Delivering Engineering Velocity with Agentic Fleets
Caylent, an AWS Premier Tier Services Partner, launched Caylent Accelerate™ for Application Modernization, a new agentic‑fleet‑driven system that uses AI agents coordinated by expert architects to rewrite and refactor legacy applications on AWS up to four times faster than traditional...
Iron Software Reports Surge in Demand for Compliance-Ready C# PDF Generator Technology as AI Laws Reshape Documentation Requirements
Iron Software says demand for its IronPDF C# PDF generator has surged as new AI liability and transparency regulations force companies to create immutable, legally defensible records of AI‑generated content. The tool offers PDF/A compliance, cryptographic signatures, metadata embedding and...
Telmai Announces Data Reliability Agents for Microsoft Fabric and OneLake
Telmai, an AI‑powered data observability platform, announced a partnership with Microsoft to launch Data Reliability Agents for Microsoft Fabric and OneLake. The agents continuously monitor, validate, and enrich structured, semi‑structured, and unstructured data as it lands in OneLake, delivering real‑time...
MarketEngine Launches Agentic AI SEO Platform for Mid-Market Companies – 10× Faster Traffic, 75% Lower Cost
StartupWind, Inc. launched the MarketEngine AI SEO Platform, an agentic AI solution aimed at mid‑market companies that promises to generate organic traffic up to ten times faster and cut SEO costs by as much as 75 percent. The platform deploys...
Boost Pipeline Efficiency and Predictability for 2026
I've heard it called Proof Velocity as well as Speed to Confidence. Either way, there are insights in this report that will help you accelerate pipeline efficiency and predictability in 2026. Thanks again to Braydan Young and the team at...
AI-Driven GTM: Top Marketing Tactics Revealed
SaaStr AI Live: Whats Working in Marketing as AI runs GTM https://t.co/ZsGOSMSkwk
Boldness Is a Strategic Must for B2B Success
Why #B2B boldness is a strategic – not a superficial – necessity https://t.co/N1rOXy6020
New B2B Playbook Guarantees ROI
The New B2B Playbook to Guarantee ROI (with Eric Siu and Adam Robinson)) https://t.co/cf6xewyowH
Adobe Acquires Semrush, Expands AI Marketing Suite
.@Adobe is buying @semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. https://t.co/XyLSgAliBw via @MattGSouthern, @sejournal Great news for Semrush founders. But for customers and affiliates? We'll see.
Repairing Company Culture After Layoffs: Leadership Strategies
Layoffs can shake company culture. Here’s how leaders can repair it. https://t.co/gRgzFhsPsd
Customers Spot Your Branding Gaps Before You Do
#Branding Blind Spots Your Customers Notice Before You Do [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/pDWtyE4928 https://t.co/VUNVCZswdq
Tell a Better Story to Cut CAC and Boost ROAS
If you want to fix your CAC, tell a better story. • Write for belief • Make the outcome feel urgent • Show what life looks like after using the product ROAS follows clarity.
Scale Beyond $100k by Perfecting Your Offer
Your ads need a new lens more than anything else. Before you test another format, fix the offer it’s pointing at. No one scales past $100k/mo without understanding why people actually buy.