Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
Optimove Launches Its New Email Marketing Solution, Significantly Enhancing Marketers’ Creative Power
Optimove unveiled a next‑generation Email Marketing Solution that blends AI agents, a robust data foundation, and a streamlined UI to boost creative flexibility for marketers. The platform introduces flexible data ingestion, AI‑driven content recommendations, real‑time triggered emails, kinetic widgets, and a Liquid‑based personalization syntax. Recognized in the Forrester Wave Q3 2024, Optimove reported record holiday performance with 155% more email messages, 166% more SMS campaigns, and 400% more mobile interactions. The new capabilities aim to eliminate manual template work and deliver true personalization at scale.
Fix Post‑Purchase Leaks to Recover 20‑30% Revenue
If acquisition is a faucet, retention is the plumbing. Your ads poured water in, but if your post-purchase system is full of holes, you’re just leaking revenue. Audit for: • Broken reorder flows • Dead-end thank-you pages • SMS that says nothing new • Loyalty systems...
Consistency Beats Talent in Marketing Success
Most marketers don’t fail because they lack talent. They fail because they can’t stay consistent. You can be a brilliant strategist, a creative wizard, or a top-tier founder, but if you can’t show up every day and keep shipping, your edge disappears. Consistency...
Transcosmos Launches AI Training and Annotation Services Leveraging Talent Across Japan and ASEAN
transcosmos unveiled AI training and data annotation services in Chinese, Japanese and Korean, targeting highly specialized domains such as finance, engineering, geography and history. The offering combines a Human‑in‑the‑Loop model with a network of employees, gig workers and a new...
Search Still Thriving: Google & Bing Ad Spend Rises
If search were dying, people wouldn't be planning on spending more on Google and Bing ads in 2026. See the chart below. https://t.co/GptknNSfgR
New Books: Swiftynomics, UX Skills, More
The newest business titles spotlight a shift toward people‑centric strategies, from Misty L. Heggeness’s *Swiftynomics* highlighting women’s economic power to B. Joseph Pine II’s *The Transformation Economy* urging firms to align with consumer aspirations. Other releases focus on UX‑business alignment, emotional drivers...
Consult PR Shares Updates on AI Pay-Per-Click Challenges With Niche Keywords Categories
Consult PR released an update on its AI‑enhanced pay‑per‑click (PPC) programs, highlighting strong overall performance but noting that a subset of clients using niche keywords see slower results. The AI models start with broader keyword matching, requiring weeks or months...
MindMap AI Introduces Chat-Driven Mind Mapping to Turn Complex Content Into Clear Visuals
MindMap AI launched a chat‑driven mind‑mapping platform that transforms text, PDFs, video, audio, and images into editable visual maps. The new Version 2 adds AI Thinking Mode, incremental updates that keep user edits, and an expanded AI Copilot chat with more...
Sorba.ai Partners With Appomax As Channel Partner For Thailand Industrial Ai
Thailand’s industrial AI market gets a boost as Sorba.ai, a leading no‑code AI platform, announced a channel partnership with local solutions provider Appomax. The collaboration will deliver Sorba.ai’s full suite—including DataBridge, predictive maintenance, advanced process control, and VisionAI—through Appomax’s regional...
GeeLark Introduces a New Era of In-App Social Media Automation
GeeLark has launched a mobile‑first social media automation platform that uses cloud‑hosted Android phones instead of APIs or emulators. The service lets marketers run full in‑app actions—posting, liking, commenting, browsing and login—through RPA bots that mimic real user behavior. Integrated...
Equipping Your Business for Professional Video Marketing in 2026
The post outlines a cost‑effective video‑marketing kit for small‑ and mid‑size firms, targeting a total spend of $2,000‑$4,000. It recommends a tiered approach—webcams for desk‑based content, flagship smartphones with gimbals for mobile shoots, wireless lavalier microphones for clear audio, and...
Turn Boring Tasks Into AI‑driven Efficiency, Then Deliver Value
Pro tip: If you're doing work that is boring and feels like a grind, you can often inject excitement by spending some time on figuring out how to do it better/smarter or in a more automated way with AI. Don't get...
Attend Few Key Events, Build Relationships Regularly
My rough advice for events, having produced many of them, with lots of data: - Go to 2 of the top events in your industry each year - Go to 2 local meet-ups, dinners, etc. in your industry each month...
Why CRO Starts Before the Landing Page: Optimizing the Customer Journey to Conversion
The article argues that conversion‑rate optimization (CRO) must begin before the landing page, treating the entire acquisition journey as a testable asset. It outlines how intent alignment, message match, speed, and trust are shaped by ads, search queries, emails, and...
AI Cites Only Top Structured Sources—Place Your Brand There
ChatGPT Doesn't Just Recommend Products. It Reveals Its Entire Playbook. The more your content appears on authoritative sites, review aggregators, and detailed Reddit threads, the more AI systems like ChatGPT and Google AI Overviews will cite you as a top...
The Death of Organic Reach: What Works Right Now
In this episode, host interviews social media experts Sean Cannell and Mari Smith about the collapse of organic reach on platforms like Facebook, Instagram, and YouTube due to AI-driven, interest‑based algorithms. They explain why traditional posting tactics no longer work...
SEO Budgets Surge: Companies Boost Spend Into 2026
People say SEO is dead, but is it really? The companies we've talked to are increasing their budgets from 2025 to 2026. Checkout the results.
Invest in Key Startups for Pre‑IPO M&A Premium
Groq is a reminder that "important" startups can get a massive premium in M&A It all normalizes at IPO, more or less Valuations then are based on revenue, growth and profits But for venture, investing in important startups can lead to massive outcomes...
WordPress Plugin: A To-Do List That Finally Lives Where the Work Happens
The WP To‑Do Dashboard Widget is a lightweight WordPress plugin that places a task list directly on the admin dashboard, keeping site‑maintenance items front‑and‑center. It supports user assignment, due dates, priority levels, and stores tasks as a private custom post...
Marketers Boost 2026 Budgets for LLM SEO
SEO for LLMs like ChatGPT remains extremely popular. Just look at the 2026 budgets. Almost all marketers plan to spend more. https://t.co/wqS6ywFuIU
Consistency Beats Strategy: Test, Persist, See Results
Hard truth: If you’re not growing, it’s probably not a strategy problem, it’s a consistency problem. 90% of success as a marketer is testing, then doing the right things long enough for them to work. Most people quit long before the results...
Bigtincan: An AI-Powered Revenue Enablement Platform for Modern Sales Teams
Bigtincan offers an AI‑powered revenue enablement platform that consolidates content management, sales readiness, buyer engagement, and analytics into a single system. The recent integration of Showpad’s capabilities deepens its content activation and intelligence features. Serving more than 2,000 sales organizations,...
Ship Your Plans: Execution Beats Over‑Engineering in 2026
Marketing plans without execution are just potential collecting dust. As we head into 2026, don’t over-engineer your strategy. Keep it simple and ruthlessly executable. The biggest growth next year will come from actually shipping the plans that you already have.
From Coder to Manager of Infinite AI Minds
Required reading for anyone who wants to level up their AI fluency. Most people in organizations are holding ‘the rearview mirror’ too sacred. It’s time to reimagine how we work and become managers of infinite minds. “My co-founder Simon was what we call...
TemVideo Launches Instant Long-Form Video Creator for High-Converting Videos
TemVideo launches an AI‑driven platform that creates 45‑ to 90‑second long‑form marketing videos from a single product image, eliminating the need for complex prompt engineering. The service combines zero‑prompt video generation with a professional editing suite, multi‑language voice‑overs, and built‑in...
Improving HubSpot's Core Boosts 270k Companies
These are kinds of things that delight customers (and founders). When a core part of HubSpot gets better, 270k companies benefit.
LinkedIn Bans AI SDR Spam, Proving Quantity Fails
The AI SDR model just got its death sentence. LinkedIn banned Artisan (raised $35m) and their entire leadership team - for spamming the platform into oblivion. Let that sink in. This isn’t some scrappy startup getting slapped. This is a...
Behavox Reports 30%+ 2025 Growth in AI-Powered Surveillance and Closes the Year with New Releases
Behavox announced that its flagship compliance platform, Behavox Quantum, drove more than 30% ARR growth in 2025, fueled by rising demand for AI‑powered surveillance. The company rolled out a GPU‑accelerated AI Risk Policies engine that slashed alert volumes by over...
Consequences Hide at Scale Until Speed Exposes Them
Most leadership arguments are framed as disagreements about priorities or execution. They’re usually disagreements about where consequence lives. At early stages, consequence is obvious. Decisions land on the people who make them. At scale, consequence spreads, and the system keeps working well...
Second Product Demands Its Own Dedicated Sales Team
Biggest challenge with rolling out a second product: Sales will sell whatever is easiest to sell A second product needs a second sales team maybe even from Day 01
IntouchAI by IntouchCX Named a Major Contender in Everest Group’s Conversational AI and AI Agents in CXM Products PEAK Matrix®...
IntouchCX announced that its IntouchAI suite has been named a Major Contender in the Everest Group Conversational AI and AI Agents in CXM Products PEAK Matrix® Assessment 2025. The rating highlights the platform’s technology maturity, architectural depth, and ability to...
LinkedIn Ads Boost Hiring Reach at Low Cost
We’re comfortable using LinkedIn ads to reach customers, but many teams hesitate to use them for hiring. After running a few job ads, it became clear that paid distribution works for talent too. You’re not going to hire your next executive...
Maximize B2B Influencer & Creator Activations: A Primer
If you want a great primer on how your B2B brand can maximize influencer and creator activations, here you go:
Making Science Unveils ‘AWAKE’: The AI Venture Studio Industrialising Startup Creation and AI-First Innovative Solutions
Making Science launched AWAKE Venture Studio, an AI‑first venture studio designed to industrialise the creation of internal tools and AI‑native startups. The model leverages two engines—AI Create for discovery and validation, and AI Forge for building and scaling—across global hubs in Chicago,...
Plan Q1 Budget Now, Stop Reactive Marketing Chaos
December is expensive. But the real cost hits in January — when you realize you never built a real Q1 budget. Personally, December means: holidays, travel, gifts, year-end spending. In business: bonuses, taxes, renewals — and sometimes client losses or...
Drop Urgency, Focus on Utility for Q1 Ads
January is where most media buyers lose money. Because they run Q4 campaigns into Q1 psychology. Here’s what shifts: Q4 = “act now before it’s gone” Q1 = “here’s how this helps your next chapter” So audit your ad angles: • Strip urgency, add utility • Replace...
How Publishers Can Regain Control with an Ad Server
Publishers are confronting shrinking CPMs and thin margins, prompting a shift toward owning their own ad‑server infrastructure. By taking control of the decisioning layer, they gain full visibility into auctions, can set dynamic floor prices, and produce verifiable placement logs....
Rescore CRM Buyers to Drive Dynamic Follow‑up Flows
Here’s your next high-leverage marketing move: Re-score every buyer in your CRM. Use these filters: • High AOV, low repeat • Bought in Oct–Nov but ghosted since • High pageviews but low engagement since purchase Now build custom flows by score: • “What to do next with...
True Integrity Shows, Not Announced
The loudest person in the room about "integrity?" Usually, the one you need to watch. I learned this the hard way in corporate. The executives who talked constantly about values? They'd cut corners the second it got hard. The ones...
Startups Now Dictate the Standards for Incumbents
This is how it used to be between startups and incumbents. Now the smallest player can shape the environment the incumbent is judged inside. https://t.co/R7sbpfhGV0
Turning Mergers Into Synergy: 1+1=3
1 + 1 = 3: Successfully Navigating Post-Merger Integrations https://t.co/Qwfo9TA8XC via @TTCapPartners #mergers https://t.co/S4PM5RoY6m
Cold Emailing VCs Succeeds at Seed Stage
Yes, cold email to VCs works. Especially at Seed and earlier -> https://t.co/ibiQ9FIQyV
Holiday Ads with Highest Emotional Impact Reveal Marketing Lessons
Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top performers. https://t.co/ZMW35tsYg4 via @gregjarboe, @sejournal
Target the Right Audience for Sustainable Business Growth
How Connecting With the Right Audience Drives Long-Term Business Success - https://t.co/ukxxf9dfeo - https://t.co/VUA6vOtz0B by James Dooley
Revive Email Lists with Personal, Status‑Driven Sequences
Email lists die when they don’t get what they need in right now. Your current buyers want to: • Understand what else you offer • Get recognized for buying early • Feel like they’re part of what’s next So here’s...
AI Strategy Boosts SaaStr Growth From -19% to +47%
From -19% to +47% growth over the course of 2025. Here's how we turned SaaStr's traffic (and SaaStr itself) around in 12 months: 📉Through April 2025, we were down 19% in active users, 22% in views. The slow bleed every B2B...
Gemini vs ChatGPT: Platform Power Trumps Copy Quality
Most marketers think the Gemini vs ChatGPT debate is about which AI writes better copy. It’s not. This is a platform war, not a chatbot comparison—and the decision you make now affects cost, speed, leverage, and long-term growth. In...
Opendoor Acquires Mortgage Firm, Hires Dan Green
We’re going to fix homeownership and that includes mortgage. To that end, I’m happy to announce our acquisition of https://t.co/9haOZ3n5dZ. Dan Green is joining Opendoor as Director of Mortgage Growth. Dan founded https://t.co/RaKWs0xGGf, and now he’s bringing that expertise in-house to...
Creativity Dies From ROI Obsession, Not AI
I'm taking this to my marketing grave... Creativity won’t die in 2026 because of AI. It will die because we love talking about ROI a little tooooo much. When the first question asked of an idea is how it will...
Alignment Doesn't Guarantee Shared Understanding
“Alignment” usually means everyone saw the same slide. It almost never means everyone understands the same thing. https://t.co/YICBdph7Fb