Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
TruePath Vision Expands AI Platform with Weapon Detection to Enhance Safety in Hotels, Schools, and Public Venues
TruePath Vision has launched a weapon‑detection capability on its AI computer‑vision platform, extending real‑time threat awareness to hotels, schools and other public venues. The solution identifies firearms, knives and suspicious behaviors using existing IP‑based cameras, eliminating the need for costly hardware upgrades. Backed by the Eagle Freedom Fund, the company leverages its original anti‑human‑trafficking technology to provide scalable safety without large capital expenditures. Alerts are delivered instantly to security teams via established monitoring workflows or mobile devices.
Solve Customer Problems First; Worry About Inference Later
I agree, and I give this advice to my team regularly: Focus first on solving the customer problem and creating value *first* (don't fret the inference cost -- yet). By the time you have something deployed at scale where inference starts to...
Reach Buyers Before They Search with Google Demand Gen
Google just quietly changed how brands find buyers who are ready to convert. Demand Gen is built for the moment before someone searches. It reaches people who are already in consideration mode, even if they’ve never heard of your brand...
Best Companies for SaaS Platform Modernization
SaaS platform modernization replaces legacy monoliths with cloud‑native, distributed architectures, enabling scalability, reliability, and new feature delivery. The blog identifies ten firms—Codebridge, Zartis, Binary Studio, Altoros, Futurice, DeepInspire, Dev.Pro, Xebia, Brights, and Equal Experts—selected for proven enterprise‑scale modernization experience and...
Rising B2B and B2C Budgets Signal Economic Turnaround
With both B2B and B2C, marketing budgets are on the rise. It could be a sign that things are starting to turn around economically, because marketing tends to be the first thing cut in a bad market and also the first...
Simplify Your Stack to Unlock Growth Breakthrough
If your brand is plateauing, it’s probably because of complexity. You’ve got: • 3 offers • 19 tools • 7 campaigns • A team that’s unclear what success even looks like Growth slows down when the machine gets bloated. Cut what’s not moving the needle. Simplify your...
The History of Sales Technology: From Ledgers and Telephones to AI-Driven Revenue Systems
The article traces sales technology from handwritten ledgers and telegraphs to today’s AI‑driven revenue platforms, highlighting each era’s friction‑reducing breakthrough. Early tools like the telephone and automobile expanded reach and speed, while mid‑century computing introduced centralized data. The rise of...
Identify Your Fastest Repeat SKU to Drive Retention
Most brands have a repeat purchase trigger problem. Fix it like this: • What SKU leads to the fastest second order? • Which customers reorder without a discount? • What’s the natural product path from entry to upgrade? Retention is about momentum. Find the trigger, build...
Test Multiple Bid Strategies for Better Meta Performance
Want your Meta performance to do better? Give meta what it’s looking for.z Launch more UNIQUE ads at scale. Test bid strategies: - Lowest Cost - Max Value - Bid Caps Etc… They all go after different audience segments and all have beneficial use cases. Test them all and...
SaaS Onboarding Best Practices and KPIs for the Modern Enterprise
The article outlines modern SaaS onboarding as a revenue‑protecting system rather than a simple handoff. It defines four sequential stages—post‑sales alignment, platform introduction, customer‑success enablement, and platform success—each with specific goals and metrics. Success hinges on three pillars—management, encouragement, and...
Stop Seeking Permission, Build Your Own Path
At 38, I asked everyone if I should quit my job and start a business. My friends said no. My coworkers said no. Everyone with an opinion said no. I did it anyway. Here's what I learned: The people around...
Grind Daily in AI or Become a Liability
There are two types of people in AI right now: the ones grinding daily, and the ones about to be passed permanently. AI is a live game. Every day you either level up or fall behind. The top players grind daily. They...
Has Marketing Got A Culture Fit Problem? New Data Suggests It Might
New TestGorilla data reveals that culture fit is the leading sourcing obstacle for marketers, with 56% flagging it versus a 47% industry average. While 44% of marketing recruiters report difficulty finding qualified candidates—10 points below the overall rate—marketing teams are...
Choose only Fully Committed Cofounders, No Half‑measures
Don't pick a cofounder that - has something better to do - wants to see how it goes - has a clear backup plan - sees it as risky - argues over who should be CEO - doesn't 100% believe You'll see
Five Proven Paths to $100K Annual Income
Five, $100K/year income streams you can build in 2026: - 215 subscription customers at $39/mo - 40 students/quarter at $625 each - 10 sales/day at $27 each - 10 hrs/week at $195/hr - 2 sales/day at $135 All difficult, but all doable.
MobiLoud Launches AI-Powered Analytics Dashboard for Real-Time Mobile App Insights
MobiLoud unveiled an AI‑powered analytics dashboard that gives ecommerce mobile‑app operators a single, real‑time view of performance. The platform aggregates revenue, conversion, engagement, acquisition and push‑notification metrics, letting brands compare app results against their mobile website. AI‑assisted insights and customizable...
AI Threatens 10 Jobs, Spares Another 10
New research shows the 10 jobs most at risk of being replaced by #AI—and 10 jobs that are safe https://t.co/6HOfgsfHXm via @FastCompany
Prioritize Direct-Response Over Brand Until $10M
Ignore everything “brand awareness” until you hit $10M Focus on everything direct-response. If you can't track it, don't do it.
Crafter Software Pre-Announces CrafterQ, a New AI Chatbot Platform for Business Websites and Digital Channels
Crafter Software announced CrafterQ, an AI chatbot platform built for business websites and digital channels, with a public waitlist ahead of its early‑2026 launch. The solution promises data‑bounded responses, enterprise‑grade governance, and no‑code configuration to keep AI interactions accurate, secure,...
AI Search Demands B2B Brands Be Findable and Buyable
The way today’s B2B buyers discover, evaluate, and trust brands is changing faster than at any point since the rise of search. And when it comes to the rising importance of AI, the pressure to "figure it out" is on....
Poker Teaches, Business Compounds: Master Both for Success
Poker is a great vehicle for learning the ups and downs of business. However, it's a tough game to completely rely on if you want to have outsized returns in life. It doesn't really have the compounding aspects of business. In...
VideoAmp Appoints Tony Fagan as CEO to Lead Next Phase of AI-Driven Growth
VideoAmp announced a CEO transition, with President Tony Fagan taking the helm on January 6, 2026, while outgoing CEO Peter Liguori moves to the board. The change underscores the firm’s shift toward AI‑driven audience and outcomes measurement. Fagan, who oversaw...
Social Feeds Are the New Search Engines in 2026
People aren’t just searching on Google anymore. They’re searching on Instagram, TikTok, and YouTube—and that shift is redefining SEO in 2026. In this video, I break down how social platforms have become the new search engines, how discovery now starts...
ARR Multiples Often Irrelevant in Acquirer’s Strategy
M&A pricing can be a weird thing Meta buys Manus for $2B+ at $125m ARR Then likely … abandons all that revenue. It is a distraction, and in the end, immaterial to Meta’s revenues. Whatever Meta does with it, it...
Pronounce: AI-Powered Speech Coaching That Fits Your Schedule
Pronounce is an AI‑powered speech‑coaching platform that evaluates real voice recordings and returns instant, actionable feedback on pronunciation, grammar, pacing, and phrasing. The service supports both American and British English, offering web‑based tools and extensions for Chrome and Windows so...
Pitch Strategically in Breakouts, Not Mainstage Keynotes
Breakouts pitch. Keynotes get invited. This means we use pitching strategically to create pipeline, but it is not viable to pursue main stage talks by pitching. Instead, we do this.
From Financial Goals to Relational Wealth and AI Efficiency
My 2025 year in review. It’s a heavy document so I thought I’d start including an executive summary to make it easier for readers. 2025 Executive Summary - **The Shift to Relational Wealth:** Losing my mother in May was the most significant...
When Marketers Need Both: Address Autocomplete Vs. Address Validation
Marketers are increasingly responsible for clean address data because it underpins targeting, personalization, fulfillment and reporting. The blog explains that address autocomplete improves the entry experience by reducing typing, errors and mobile friction, while address validation verifies deliverability and standardizes...
Measure and Improve How Customers Find You
We’re seeing this more often, and I love it! It means something’s working. Not luck or coincidence. What have you been doing to change the way customers have been finding you? And are you tracking it? #AIO #SEO
True Trust Turns Performance Reviews Into Real Growth
I had a “year in review” meeting with my Chief of Staff, Becca Manganello , the other day. It turned into a surprisingly powerful discussion centered on just two questions: 1. What did I personally do that was most helpful...
3 Roles Every Marketing Leader Needs Now
Marketing leaders are grappling with under‑utilized martech stacks as talent gaps hinder ROI. The article identifies three critical roles—channel marketers, personalization specialists, and data & analytics professionals—that bridge technology and strategy. Investing in these positions helps break silos, scale tailored...
Growth Requires Systemic Alignment, Not Individual Hires
Your media buyer isn’t your growth strategist. Neither is your email marketer, or your UGC editor and organic intern. Growth is a system rather than a single person. And when that system is broken, when acquisition, retention, ops, and product don’t talk to...
Treat Creative Like a Machine, Not a Slot
Creative is a system, not a slot machine. If your best-performing content suddenly stopped working, it’s because you scaled output without structure. The best brands treat creative like a machine: • Proven angles • Tracked hooks • Modular assets • Message hierarchy • Weekly test cadence It’s all...
YY Group and Graymatics Enter Into Strategic Partnership for Preferred Distribution of AI Video Analytics in Singapore
YY Group Holding and Graymatics‑SG have signed a strategic partnership to become the preferred distributor of Graymatics’ cloud‑based AI video analytics platform in Singapore. Leveraging YY Group’s extensive network in hospitality, retail and facilities management, the deal will transform existing...
Beyond Metrics: Moments Build Our Strongest Teams
Like every year, this one was defined by metrics and outcomes. They matter. They always do. They’re how the business grows and how the work mostly gets measured. But 2025 was also built in the moments around them. In lunches...
Essential Board Governance Tips for Growing Companies
Board Governance Basics: What Growth-Stage Companies Need to Know https://t.co/6OSOajP9u0 via @TTCapPartners #entrepreneurs #boards https://t.co/ztyG82Y7bj
Collaboration Becomes Crucial as AI Handles Routine Tasks
As automation and #AI tools take on more tasks, the higher-level work done by humans increasingly relies on collaboration. Here’s a look at the skills required + practical guidance on how to enhance #collaboration in your workplace. https://t.co/inCpsIALUK via @bestcorpevents https://t.co/DgSavlnQ2Q
Focus, Not Imagination, Has Become the New Bottleneck
I’ve been noticing a drop in focus. Not in any one person, but across systems and conversations. There was a time when a meeting could hold many ideas at once. We could explore tangents, test half-formed thoughts, and let unexpected connections...
Define AI Fluency Tiers to Future‑Proof Your Workforce
Here's what it means to be 'AI fluent' at @zapier , according to @wadefoster. First, their staff didn't really know what that meant. They needed guardrails. The solution was simple: they just went to all the people in the org at the...
Quiet Weeks Boost AI Automation for Sales Insights
Quiet weeks are perfect for leveling up your AI skills. Some interesting use cases I've been toying with this week: - Using Granola notes to push to Gamma to make post call presentations you can send to your customers or prospects. -...
Messaging Debt Escalates Faster than Technical Debt
Messaging debt compounds faster than technical debt.
Replit's 24/7
By late 2025, Replit got really, really good: - Context windows can be unlimited - Sub agents solving tough issues - Design mode + Fast mode It finally got great. Now … imagine by late 2026 if it could run 24x7 It just keeps building,...
Make Your Audience the Hero, Not Your Brand
Your audience is the hero of your story...not you, not your product, not your company. Here are three ways to obsess over your audience so your message actually sticks. #BusinessStorytelling #AudienceEngagement #PresentationSkills
More Ads, Less Trust: Engagement No Longer Drives Sales
Context is just as important as content. In social media platforms jammed with ads, people’s resistance goes up. And sales go down. That is the finding of this 2025 study reported in the New Neuromarketing blog. “A large-scale meta-analysis by...
Stop Waiting: Build Trust, Scale Audience, Hit $3M
2025 was my best year in business yet. This year? I’ll push for $3M in sales. This is a big jump. But I’m confident I can make it happen. I've spent years building trust with my audience and customers. Trust is the currency of...
Treat Your Roadmap as a Hypothesis, Ship to Validate
A product roadmap is a hypothesis about user behavior. Shipping is how you interrogate it.
Founder-Led Sales Succeed when Commitment Outlasts Quick Fixes
Founder-led sales works when the founder sounds like someone who will still be there when the easy answers stop working.
Key Branded Search Metrics Every B2B Marketer Should Track
Branded Search Metrics to Start Monitoring - B2B Marketing Blog | Webbiquity - https://t.co/gL10Lm51OV via @seosmarty
WordPress Emerges AI‑ready as SEO Faces GEO, Patents
SEO woke up to GEO and Google patents. WordPress began the year with uncertainty and ended it well placed to benefit from AI. https://t.co/RA9I0pTpjb via @martinibuster, @sejournal
Storytelling Differentiates Brands in the Age of AI
As AI makes execution easier, differentiation matters more. That’s why storytelling keeps showing up in leadership conversations. 👉 Tools create output whilst Stories create meaning. At its core, marketing is still about standing out. https://t.co/V2O2vSppuX