Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
IBM and Pearson Collaborate to Build New AI-Powered Learning Tools for Organizations and Individuals Worldwide
IBM and Pearson announced a global partnership to create AI‑powered learning tools for businesses, public organizations and educational institutions. The collaboration will leverage IBM’s watsonx Orchestrate and watsonx Governance to deliver personalized learning experiences and integrate Pearson’s digital credentialing, workforce analytics and assessment services. IBM’s 270,000 employees and its customers will gain access to Pearson’s enterprise learning solutions, while Pearson will adopt IBM’s AI technology to modernize its own operations. The joint effort also includes developing mechanisms to verify AI agent capabilities.
ZS to Introduce ZAIDYN Intelligence Into Agentforce Life Sciences
ZS announced that its ZAIDYN intelligence platform will be embedded into Salesforce’s Agentforce Life Sciences solution starting January 2026. The integration delivers richer healthcare‑professional data, field‑performance analytics, and AI‑driven agents directly within Salesforce workflows. By leveraging APIs, MuleSoft, Data Cloud and...
Xcel Energy to Provide Personalized Energy Services to Customers Using Oracle Platform
Xcel Energy announced it will use Oracle’s AI‑enabled Opower platform to deliver personalized energy usage insights to its 6.1 million electric and gas customers across eight states. The solution will provide home‑energy reports, behavioral demand‑response nudges, and real‑time analytics, helping customers...
Omada Simplifies IGA Visibility with Access Intelligence
Omada A/S introduced Access Intelligence, a new capability that merges its role‑intelligence and visibility tools with advanced analytics. The feature aggregates identity and entitlement data from HR systems, directories, cloud services, and SaaS applications into a single, correlated view. It...
TripleLift Closes a Breakthrough 2025 with Global Expansion, Creative Innovation and Strategic Partnerships Across CTV, Retail Media, and Addressability
TripleLift closed 2025 with aggressive global expansion, adding 15 new markets and a Paris office while cementing its role as a creative supply‑side platform. The firm unveiled Programmatic Pause Ads and expanded Enhanced Spots, driving CTV inventory to double year‑over‑year...
Rallio Launches Revolutionary AI Assistant to Transform Multi-Location Brand Management
Rallio, powered by Ignite Visibility, launched the Rallio AI Assistant to automate multi‑location brand management. The tool consolidates data from analytics, content, community, and reputation tabs, delivering plain‑language insights and actionable recommendations via conversational queries. Its flagship competitive comparison and...
GA4’s Advertising Snapshot Shows Why Last-Click Attribution No Longer Fits AI-Led Journeys
The episode explains how GA4’s Advertising Snapshot reveals that last‑click attribution is outdated in today’s AI‑driven, multimodal customer journeys, where organic, SEO, social and AI‑generated touchpoints shape intent long before the final click. It highlights the Snapshot’s ability to visualize...
Proof Loops, Not Claims, Win Buyers and AI
TL;DR Buyers (and AI) don’t believe “we’re the leading provider” anymore—they believe patterns of proof they see across analysts, trades, creators, and peers. Corroboration loops turn your PESO Model® work into those patterns: clear buyer questions, strong anchor content, named...
Master Storytelling, Speaking, and Selling Before Chasing Tools
Things worth agonizing over to learn: - Storytelling - Public speaking - Selling If you spend more time learning a tool than foundational skills, then wonder why things aren’t coming easier, that’s the answer. We get so twisted in knots around AI etc...
FYP to ROI: The TikTok Playbook for Brands
Visibrain’s new study dissects TikTok’s viral mechanics, revealing how timing, tone, audio and authenticity combine to spark massive engagement. The research contrasts TikTok’s spontaneity‑driven ecosystem with the polished aesthetics of X and Instagram, and shows how content strategies differ across...
High‑Ticket Sales Need 20+ Trust Touchpoints
Your Price Tag Determines Your Patience. Stop Expecting Quick Sales. The more expensive your offer, the more touchpoints you need, stop selling and start building a 23+ touch journey for high-ticket clients. The sooner you realize modern buyers need to...
Comcast Technology Solutions Selected by Charter and Cox For Back-End Management and Distribution of Out of Market Sports
Comcast Technology Solutions (CTS) secured separate agreements with Charter Communications and Cox to provide back‑end video management and distribution for out‑of‑market sports. The deals leverage Comcast MediaOrigination, part of the Media360 suite, to create, package, and enforce rights for linear...
Value‑first Cold Email Sequences Build Trust, Not Spam
How to Write a B2B Cold Email Sequence If you want cold email to actually work...not feel spammy or desperate...this guide walks you through how to craft a sequence that people want to open. We’ll talk tone, timing, value drops,...
XbotGo and Impact Soccer Announce Global Partnership to Transform Video Capture and AI-Driven Analysis
XbotGo and Impact Soccer announced a global partnership that links XbotGo’s AI‑powered sports cameras with Impact Soccer’s analytics platform. The integration enables automatic capture of every play and seamless transfer of footage for instant, data‑driven insights. Early pilots, such as...
Kanerika Earns Data Warehouse Migration to Microsoft Azure Specialization
Kanerika has been awarded Microsoft’s Data Warehouse Migration to Azure specialization, confirming its ability to move complex enterprise data warehouses to the cloud. The firm leveraged its proprietary FLIP platform and a suite of migration accelerators to automate traditionally manual...
Arhasi Launches Integrity-First AI Platform to Unite Speed and Trust in Enterprise AI Deployment
Arhasi has unveiled its Integrity‑First AI platform, positioning trust and speed as parallel rails for enterprise AI deployment. The framework rests on five non‑negotiable pillars—Responsible, Adaptable, Predictable, Immunable, and Defensible—and three core governance foundations covering AI workflows, business intelligence, and...
AGII Introduces Multi-Domain Insight Processor to Enhance Analytical Speed Across Web3 Systems
AGII unveiled its Multi‑Domain Insight Processor, an analytical engine that simultaneously interprets network conditions, smart‑contract data, behavioral signals, and external indicators for Web3 applications. The processor delivers near‑real‑time intelligence across multiple blockchains, enabling faster decision cycles and improved risk management....
Evertune Launches Topic Relevance and Brand Relevance: New Metrics Reveal Which Content Sources Actually Influence AI’s Brand Perceptions
Evertune introduced two new metrics—Topic Relevance and Brand Relevance—that identify which content sources truly shape AI’s perception of brands and categories. The metrics move beyond simple citation counts, revealing that frequently cited URLs often have low actual influence, while less‑cited...
Barchart Launches Market Replay Enterprise for Global Exchange Market Data Delivery
Barchart announced Market Replay Enterprise, an enterprise‑grade solution that delivers standardized, full‑exchange market data to institutions within days. The service covers futures, futures options, equities, and equity options, plus proprietary cash‑market datasets, and uses secure SFTP on AWS for rapid,...
Decision Cadence Beats Co-Location: Design Remote Immediacy
The phrase captures something teams feel long before they can describe it. Early stage work depends on a level of shared pressure that only forms when people experience the same uncertainty at the same time. The speed of communication inside...
Leverage Four SSI Pillars for LinkedIn Success
Stop guessing what to post on LinkedIn. Start using the four SSI pillars: brand, audience, insights, relationships. In my conversation with @LorenzoJohnson, we explain how these drive reach and results in 2026. Tune in: https://t.co/XHnRaXqtiL https://t.co/FXHg4a6in9
Vidico: Unlock Scalable, High-Performing Video Production Today
Vidico positions itself as a scalable, end‑to‑end video and design production partner for marketing, product, and sales teams. The company reports over 1,200 completed projects, 1.5 billion cumulative views, and a 4.9‑star rating from more than 100 verified reviews. Its service...
Key Factors That Build Trust in AI Support
If you are considering using AI for support or in a live chat on your website, this is what makes people trust it. https://t.co/95ZLOPYoRC
Stand Out: Unique POV Beats AI‑Generated Uniformity
AI made everyone a content creator… and everyone sound the same How do you win? Say something different. Something revelatory but true. You POV is your pitch
Discover Why MarketingProfs B2B Forum Feels Like Home for Marketing Professionals
In this episode, Christopher S. Penn reflects on the MarketingProfs B2B Forum in Boston, highlighting how meticulous care—from venue design to fine dining—creates a welcoming, "home‑like" atmosphere that fosters genuine connection among B2B marketers. He notes that this nurturing environment transforms...
Turn Speaking Gigs Into Six‑Figure Revenue Engine
This year, I’ve given 50 talks. How about a LinkedIn AMA? I’ve been a speaker since 2015, some years purely paid, some years a blend like 2025. How can I help your speaker journey? What can I answer to help...
From Experiment to SaaS: Storybook’s 2026 Momentum
I didn't fully appreciate how good it would be to hit send on an email like this, and to see the spike in user activity that follows across such a wide variety of industries. As the year is coming to...
Why Your Business Needs a Marketing Operating System
John Jantsch’s latest post argues that traditional campaign‑centric marketing is outdated for small businesses. He introduces the Marketing Operating System (MOS) as a unified framework that aligns strategy, execution, and measurement. The MOS turns ad‑hoc tactics into repeatable processes, leveraging...
Sign Year-End Deals Only When Vendor Delivers Value
So I’m starting to get emails from sales reps I’ve interacted with over the past months trying to get a deal done by year end. The problem? They added zero value. There’s really no reason to sign a contract for...
Founders Cash Out Millions While VCs Walk Away Empty
This does happen, but it’s almost unheard of for founders still running a company to make nothing in a material exit The acquirer wants the most consideration to go to the team, the least to the VCs A liquidation preference is hardly...
What Is Authority?
The article defines business authority as the earned credibility that influences decisions, opinions, and actions across multiple channels. It outlines six authority types—domain expertise, industry leadership, search, social, market, and operational—each with distinct metrics and growth tactics. The piece highlights...
Pitch with Emotion, Recommend with Logic: Know the Difference
Are you pitching an idea or giving a recommendation? Knowing the difference between these two is CRITICAL for getting buy-in: A pitch requires a degree more emotion. A recommendation requires a degree more logic. A pitch: - Persuades stakeholders to invest in a new idea/project -...
Unlock Snap Ads: Boost Reach with Proven Strategies
tomorrow I'm putting on a live event with Snapchat (and Snap advertisers) to talk all things Snap ads, Snap creator network, and what works to drive incremental reach on the channel. learn how the best performance marketers are leveraging Snap —...
Why AI Content Strategies Need to Focus on Tasks Not Transactions
The episode reveals that AI chat assistants are primarily used for short, task‑oriented cognitive workflows—writing, planning, analysis, learning—rather than for commercial searches or transactions. Dan Petrovic’s analysis of millions of conversational turns shows that most sessions are under 1,000 words,...
YouTube Searches Double ChatGPT Sessions—Boost Marketing Effort
Just got some new data showing that YouTube gets ~2X more searches than ChatGPT gets prompt sessions, so... Maybe search marketers should put 2X as much energy into that? ¯\_(ツ)_/¯ (publishing hopefully next week)
AI Handles Low-Value Leads, Boosts Revenue by 15%
We deployed 20+ AI agents & replaced our entire SDR team. 60K hyper-personalized emails. 70% open rates on ghosted leads. 15% of London ticket revenue from AI alone. The 5 things that actually work: 1⃣AI crushes the work humans refuse to do...
What’s the State of the Enterprise B2B Buyer?
In this episode, Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, explains how AI has upended the traditional enterprise B2B buying journey, making research faster but the market noisier and trust harder to earn. She identifies a growing trust...
Seed Funding Dominates San Francisco, Outpacing All Regions
check out this chart -- the majority of seed rounds go to startups in SF and NY (and really, mostly SF) (we'll be dropping a report on "the state of seed" from Carta tomorrow on our official substack) But it's data like...
Existing Customers Are the Real Growth Engine
"Don't wait until it's too late" / "Build it before you need it" - Alex Raymond on The Transaction . Alex has been focused on what he calls the growth department for years. Everyone knows you need it, but what...
Autonomous Business Goes Mainstream in 2026—Adapt Now
Okay mom, here’s your moment. For everyone else - here’s what this really means. USA Today named me one of the “business leaders to follow” in 2026. It’s a nice headline, and yes, my mom is already sending it to...
Too Many Questions Drive Real Insight and Growth
Most consultants hide their shortcomings. Here’s mine: I ask too many questions. Like way too many. If you’ve ever worked with me, you know: “Why?” “Why now?” “What did the customer actually say?” “What were they feeling?” “What happened right...
8 AI‑Driven Trends Shaping Digital Marketing by 2026
If you're still using 2024 marketing tactics, you're already falling behind. Search is fragmenting across Instagram, YouTube, TikTok, ChatGPT, and even browsers. AI is reshaping discovery, targeting, and the entire customer journey. And in this video, I breaks down the...
Screen Clients First: Avoid These Three Costly Types
Not all clients are created equal. When a new offer comes in, your instinct is to say yes—because paid work is paid work, right? Wrong. Before you rush into anything, especially a longer fractional engagement that could make or break...
Product Failures Stem From Ignoring Customers' Own Explanations
Every product mistake has the same root. Nobody stopped to study how customers explain their world.
B2B Branding Drives AI Search Visibility
Branding is definitely a big deal in B2B, even moreso for optimizing visibility in AI searches. Great conversation here between two outstanding #B2Bmarketing minds, @leeodden and @RishiPDave .
Slow Execution Signals Cultural Mistrust, Not Skill Gaps
Execution problems are often culture problems in disguise. If a team moves slowly, it is usually because people stop trusting the process, not because they lack skill.
Customer Problem Narratives Beat Extra Sprint
You can learn more about what to build by studying how customers explain their own problems than by running another sprint.
Google Confirms Continuous Minor Core Updates Cause Ranking Yo‑yo
Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. https://t.co/MD7IrswbMk via @MattGSouthern, @sejournal That explains why rankings often look like a yo-yo.🤔
Listen Early: Market Defines Your Product Before Launch
If you listen closely enough, the market will outline your product for you. Most teams only start listening after it is too late.
Instant 24/7 SaaS Support: Win Without New Features
Want to win in SaaS without having to ship another feature? Upgrade your quality almost instantly? Do true 24x7 support, real-time, for real, that's great It's like Magic No 4 hour ticket turn around No "go to our wiki" It's Magic .. because no one in...