Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
LabelVie Advances AI-Driven Grocery Retail Transformation Through Long-Standing Collaboration with SymphonyAI
LabelVie, one of North Africa’s largest grocery retailers, is deepening a 20‑year partnership with SymphonyAI to extend AI‑driven transformation across its 270‑plus stores in Morocco and Ivory Coast. The new phase adds connected intelligence, predictive analytics, and end‑to‑end supply‑chain visibility. SymphonyAI’s Vertical AI platform is projected to lift sales by roughly 3.5% and improve inventory turns by 20%, according to its impact report. Deployments include unified data management, real‑time store execution tools, and a flexible architecture that supports both on‑premise operations and future cloud migration.
Marketing Success Requires Consistent, Long‑Term Effort, Not Crash Diets
Most founders treat marketing like a crash diet. Intense for 2 weeks, then radio silence. They wonder why nothing sticks. Here's the uncomfortable truth: Marketing is exactly like going to the gym. You don't walk in once and come out...
Limelight Inc.’s Annual Report Charts Ad Networks’ Move From Aggregation to Curation
Limelight Inc.’s 2026 State of Ad Networks report reveals a decisive shift from volume‑driven aggregation to quality‑focused curation. Networks are investing in supply‑path transparency, contextual data, and first‑party audience segmentation to combat privacy constraints and low‑quality traffic. Executives from Index...
Brightpoint Infotech Strengthens Its Position as a Global Microsoft Dynamics 365 ERP & CRM Partner with Major Milestones
Brightpoint Infotech announced a year of strong growth, highlighted by its finalist status for the 2025 Microsoft Partner of the Year award and the acquisition of five elite Microsoft Solutions Partner designations. The firm also secured two Stevie® Awards, expanded...
Skyetel Appoints Connie Valencia as Chief Operating Officer to Advance AI-Driven Innovation and Operational Excellence
Skyetel announced the appointment of Connie Valencia, MBA, PMP, CIA, as its new Chief Operating Officer. Valencia brings more than two decades of experience in AI strategy, digital transformation, and operational leadership across regulated industries. In her role, she will...
HOW TO: Be a Human Copywriter in the AI Era
In this episode, Erik Sena, Copy Manager at Refine Labs, discusses his journey into copywriting and how AI tools like ChatGPT are reshaping the creative workflow, emphasizing that AI should serve as a brainstorming and efficiency partner rather than a...
EngageLab Launches AI-Powered Customer Service Platform LiveDesk, Revolutionizing Enterprise Customer Experience
EngageLab unveiled LiveDesk, an AI‑driven customer service platform that blends AI agents with human agents to automate up to 90% of routine inquiries. The solution offers omnichannel connectivity across websites, apps, social media, and SMS, and claims to slash operational...
AI‑Powered SaaS Secures $800M+ Funding Wave
This Week in SaaS — Dec 2–8, 2025 December is off to a fast start in SaaS. Massive funding rounds, strategic acquisitions, and IPO filings are reshaping AI, fintech, cybersecurity, and enterprise software. If you’re a founder or exec, here’s...
December Fuels SaaS Surge with Record Funding Rounds
December is already shaping up to be a big month for SaaS. From massive funding rounds to strategic acquisitions and IPO filings, innovation and investment are accelerating across AI, fintech, cybersecurity, and enterprise software. Below is a roundup of the...
Salsa Technology and Optimove Partner to Strengthen CRM Personalization for Operators in Brazil and LATAM
Optimove and Salsa Technology have announced a strategic partnership that integrates Optimove’s CRM and personalization engine directly into Salsa’s iGaming platform, making it the first Brazilian platform to do so. The native integration streamlines onboarding, cutting deployment time and simplifying...
Martech Interview with Aquibur Rahman, CEO of Mailmodo
Aquibur Rahman, CEO of Mailmodo, explains how the platform transforms static email into interactive, app‑like experiences that can boost conversions up to three times. The company recently launched Mailmodo AI, a conversational agent that generates complete email campaigns—from copy to design...
Cadent Collaborates with Google Cloud to Bring Data-Driven Intelligence to Advertisers, Delivering 200 Percent Increase in Campaign Resolution
Cadent announced an expanded partnership with Google Cloud, deploying Gemini Enterprise and Vertex AI to power a new AI operating model. The model accelerated campaign resolution by 200%, lifted return on ad spend by 35%, and cut platform issue resolution...
My Code Appoints Amani Duncan as Chief Executive Officer
My Code announced Amani Duncan as its new chief executive officer, bringing a seasoned media and brand‑innovation leader to the culturally‑focused agency. Duncan arrives after steering BBH USA and serving on boards at Fender and Advertising Week, where she guided iconic...
Digital Silk Announces New Insights on AI’s Growing Impact on the SEO Landscape
Digital Silk has released a new research brief that examines how artificial intelligence is reshaping the SEO landscape, highlighting generative search summaries, adaptive ranking algorithms, and AI‑driven search features. The brief cites HubSpot’s 2025 State of Marketing Report, which finds...
monday.com Named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms
monday.com has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Work Management Platforms, joining its Leader status in Collaborative Work Management and Adaptive Project Management. This marks the second straight year the company tops all three...
SeatGeek Joins Google’s Agentic AI Search Experience to Advance Live Event Discovery
SeatGeek has become a pilot partner in Google’s new agentic AI search experience, allowing its event listings to be read and acted upon by Google’s AI models. The integration gives fans the ability to discover and purchase tickets through AI‑driven...
ChiroTouch Unveils Compliance Scan, Delivering AI-Powered Documentation Accuracy and Audit Protection to Chiropractors
ChiroTouch introduced Compliance Scan, an AI‑driven add‑on to its Rheo assistant that automatically reviews chiropractic SOAP notes and billing codes before claim submission. The tool cross‑checks patient complaints, exam findings, diagnoses, and procedures, flagging inconsistencies in real time. By providing...
Focus on Your Own Growth, Not Others' Success
Stop comparing yourself to others. Just focus on YOU. Everyone's obsessed with competition. Watching what others are doing. Comparing follower counts. Tracking who's ahead. But the only scoreboard that matters is your own. Your growth. Your progress. Your path forward....
SaaStr Hits Record Engagement Across All Channels
2025 SaaStr metrics: ~2.5M views on https://t.co/hwi7ZEuVoj (up 50% YoY) ~ 28M impressions on LinkedIn for Jason Lemkin and 1.8M for SaaStr ~ 49M impressions on X 100K+ active users on new https://t.co/D1x4RaWxDz products in 4 months 750K+ valuation calculations on https://t.co/D1x4RaWxDz 340K newsletter subscribers 135K YouTube...
DataHawk: Unlock Enterprise eCommerce Intelligence With Actionable AI Insights
DataHawk launches an enterprise‑grade marketplace analytics platform that unifies data from Amazon, Walmart and other channels. The solution combines automated data collection, AI‑driven insights, and composable APIs to deliver real‑time visibility across organic ranking, paid media, inventory and compliance. Reported...
AI Is Redefining Product Workflows, Not Just Tools
AI has pushed product work into a strange place. Some teams freeze because the tech still feels unfinished. Others sprint ahead with thin wrappers and call it innovation. Both groups miss what is actually changing. The real shift is inside the work itself....
Your Brand Voice Is the Startup’s Soul
Think your brand voice is just about catchy slogans? Think again. It's the soul of your startup. 🔥💼 Listen up, founders: Your brand voice isn't just fluff it's the promise you're making to your audience. Here's the no-BS breakdown: •...
No, Inbound Isn't Dead. The GTM Playbook Isn't Broken. But Your Moats Are Shrinking to Months.
Jason Lemkin debunks the hype that inbound and traditional GTM playbooks are dead, showing that classic tactics still work but must be paired with modern AI tools to capture soaring demand. He highlights how top AI startups are run by...
Founders' Q4 Hockey‑Stick Forecasts Mask Cash Shortfalls
Come learn for FREE each week from the best in B2B AI! Sign up for FREE SaaStr AI Workshop Wednesdays here . I see this pattern every single financial planning season. I’m seeing it right now. And honestly, it drives...
B‑players Compound, Killing Company Output Exponentially
Hiring B-players destroys you exponentially. Here’s the math nobody told me early in my career: A-player = 1.0 unit 90% hire = 0.9 units 80% hire = 0.8 units If your company is designed to run on 90% hires, every B-player you keep creates a...
Unlocking Disney-Level Event Success: Why MAICON’s Small Touches Create Magic
Christopher Penn compares top‑tier events to Disney World, emphasizing that meticulous, low‑friction details turn a good conference into a magical experience. He highlights MAICON’s operational excellence—clear signage, fast lunch pickups, constant coffee, protein‑rich breakfasts, and generous breaks—that keep attendees energized,...
Charismatic CEOs Win Funding, but Product Must Deliver
One of the tougher reads in venture, at least for me, is the Larger Than Life CEO. The one so compelling, so driven, so charismatic, that you basically assume the product has to be as good. Vs. the introvert CEO...
Kristina McMillan Leads GTM AI Research, Delivers Impact
This is Kristina McMillan . I worked with her at SalesRamp with Stuart Silverman where she started as an intern, TOPO where she ran the business for me and Scott Albro , and now at Scale Venture Partners . When...
Why Today’s Buyer Journey No Longer Fits the Funnel
The traditional linear marketing funnel is collapsing as buyers now navigate self‑directed, omnichannel paths. Marketers responded by launching 209 campaigns on average—a 30% increase—while budgets shrank 15% in 2024, leading to widespread performance shortfalls. Executives are increasingly dissatisfied, with only...
Enterprise AI Now Core, Workers Master Specialist Tasks
This report from OpenAI is the first time we’ve had a detailed map of what enterprise AI actually looks like inside companies. The patterns are unmistakable. The implications are big. Adoption matters, but the defining change here is how much of...
Speedy Hustle Delivers Personalized Books for Cyber Dinner
What a wonderful surprise from Sourabh Kothari at Lead2Pipeline . Sourabh: Pam, we’re hosting a private dinner for 50 cybersecurity marketing leaders in Austin. Can you sign and personalize 50 books for them? Me: Absolutely. (It was Wednesday night when...
Mobile Marketing with RCS: What You Need to Know
Apple’s iOS 18 update finally supports Rich Communication Services (RCS), expanding the channel from Android‑only to virtually all U.S. smartphones. The move pushes RCS reach from roughly 40 % to near‑100 % of phone users, aligning with daily traffic that now exceeds one billion...
Five Essential Skills Every Marketing Leader Must Master
Whether you're a seasoned manager or just stepping into leadership, these 5 skills are non-negotiable. I’ve coached many marketers and led teams myself as a senior leader, and these are the traits that truly move the needle for strategic growth...
Great Breakthroughs Begin as Weird, Unnoticed Experiments
Marketers: It's your job to create momentum around a story before it's obvious. Like my man, Steven. Loved this BBC article about the 24-year-old Kodak engineer, Steven Sasson, who built the first handheld digital camera. I mean, look at it....
Schnucks Builds an Intelligent Retail Operation on Domo’s AI and Data Products Platform
Schnuck Markets has adopted Domo’s AI and Data Products platform to centralize its retail data and enable real‑time decision‑making. The cloud‑based solution unifies sales, inventory, and supply‑chain metrics across more than 130 stores. By embedding AI models into everyday workflows,...
Marketing Channels Keep Dying, yet Platforms Never Deliver
Same Enshittification, Different Day. So - every few years, the internet declares something in marketing “dead,” drags the body into the street, and asks marketers to please clap. Blogs? Dead. Email? Dead. Social? Died, frankensteined (yeah that's a verb don't...
AI Tools Like Gamma Expand Markets, Not Just Replace Incumbents
Great AI solutions do not just replace incumbents. They massively expand the market. Gamma is a great example of this. They remove so much friction from creating an effective presentation that I am now using its preso format to communicate...
Map Decisions by Urgency and Risk to Accelerate Action
As Duarte grew, I’d hear feedback that decisions were made too slowly, which confused me. In reality, we didn’t have a system to recognize when the team was asking for a decision. We thought they were just informing us, so...
AI Enables Days-Long Strategy Testing for Bolder Marketing
What if you could test your business strategy in days instead of months? Kate O'Keeffe , CEO of Heatseeker , built the first AI-powered platform for market experimentation—helping companies validate strategy, positioning, and buyer demand faster and smarter. The lesson:...
Scale Newsletters with Kit’s 1:1 Personalization and Monetization
I’ve used Beehiiv since the early days. It’s an incredible platform, clean, simple, and creator-friendly. But as the newsletter turned into a full-fledged growth engine, I started hitting ceilings that most marketers eventually face. When your email program matures, you stop asking “How...
Agile AI-Driven B2B Marketing Wins Future
What will AI-native B2B marketing look like in the future? In the latest episode of #BeyondB2BMarketing , Rishi Dave , Partner at Bain & Company, shared with me his take on why only the most agile, AI-enabled B2B marketing teams...
Share of Voice Drives Brand Dominance Beyond Performance Marketing
Share of Voice (SOV) is not a concept you hear as often anymore, because performance marketing has shifted so much of our thinking towards precision. We think instead about how we can reach the exact right people at the exact...
Public‑public Mergers Lift Stocks, Not Employee Prospects
Public-public deals like IBM + Confluent are good for investors (+34% boost to stock price) Often a good deal for CEO and few other execs if they just want to retire (understandable) and have a true exit. An IPO is...
SaaS AE Job Expectations Are Outdated in Today's Market
Most SaaS AE interviews today, they're still looking for: - $300k OTE - Work from home - No travel - 100% in-bound - Side hustles fine - Strong SE support on product - Sell their way - Limited need to...
Bought Lists, Got Spam: Choose Organic Email Growth
That decision started long before I had my own company. Early in my career, I worked for a CEO who was obsessed with database size. A competitor had a huge email list, and my CEO wanted the same thing. They...
Authority Grows Slowly Through Consistent Wins and Iteration
Authority isn’t built suddenly. It’s built stubbornly. Keep staking wins in the real world. Keep posting your lessons and POV. Keep tweaking your message until it lands with buyers. Because once you break through—and you will eventually break through—everything changes.
Event Design Turns Brand Story Into Immersive Experience
Brief to Buzz: How Event Design Translates Brand Story into Immersive Experience - B2B Marketing Blog | Webbiquity - https://t.co/eKUvfXD8qA https://t.co/UiYM1haUJi
Top 10 AI Agents Revolutionizing SaaS Sales
🤖 Top 10 AI Agents on SaaStr 1. @GetArtisanAI (AI SDR) 2. @alloy_app 3. @salesforce Agentforce (AI SDR) 4. @GammaApp (Sales Decks) 5. @dealmomentum 6. @reve 7. @tryqualified (AI BDR) 8. @tryattention 9. @higgsfield_ai 10. @withdelphi (Digital Jason) Discover more: https://t.co/yGNxAsrzdt #AI #SaaS #AIAgents
Share Your Top AI Agent for Closing Deals
What AI Agent helps you close the most business? 👉Add your #1 favorite to the SaaStr AI Community directory here: https://t.co/z83wRE2m0p https://t.co/DYbaYqCRtI
Top 5 Books to Launch Your Service Business
5 Must-Read Books For Starting A Service Business - https://t.co/rdUVZEVEQU - https://t.co/Vucmh7iPcq