Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
DEEPX- Announces Ultra-Efficient AI Video Analytics Solution Based on AmpereOne® Platform
DEEPX unveiled an ultra‑efficient AI video‑analytics platform built on its AmpereOne® architecture, pairing proprietary DEEPX accelerators with Ampere CPUs. The solution claims to surpass conventional CPU‑plus‑GPU setups by a wide margin in both performance and power consumption. Designed for edge deployments, it delivers real‑time video processing while keeping energy draw under 5 watts. The launch positions DEEPX as a challenger to GPU‑centric vendors in security, retail and smart‑city markets.
Simple ABM Wins: Start Small, Target Intentionally
ABM doesn't need to be complicated. In fact, sometimes the simplest approach can have the biggest impact. I recently joined Mason Cosby on the Scrappy ABM show to discuss the wild world of ABM. It was a great chance to...
Agiloft Launches Enterprise-Grade Obligation Management, Pioneering the AI-Native Era of Contract Lifecycle Management
Agiloft unveiled an AI‑driven Obligation Management solution, extending its data‑first contract lifecycle management platform to cover post‑signature duties. The new suite uses generative AI to extract, track, and automate contractual obligations, delivering real‑time visibility and compliance dashboards. Integrated with ERP,...
Ownable Premises Beat Empty Buzzwords in Messaging
Common attempts to clarify your message that only cause you to fall behind: “X-made-simple” “One-stop-shop” “Premium Y” “Z at scale” Oh, and any threat that something you offer is needed because otherwise, others will “fall behind” 👎 I get it....
O9 Strengthens Ties With World Economic Forum’s Associate Partnership
o9 announced its entry into the World Economic Forum’s Associate Partner program, deepening its collaboration with the global public‑private coalition. The partnership links o9’s enterprise AI planning platform with leaders across business, government, and academia. By joining the program, o9...
Why Privacy, Not AI, Is the Biggest Marketing Shift to Watch
Marketers are facing a more urgent shift than generative AI: tightening privacy regulations and the phase‑out of third‑party cookies. Laws such as GDPR and CCPA are forcing brands to obtain explicit consent and to be transparent about data use. As...
How to Level up Your AI Maturity From Tools to Transformation
The Martech 2026 report reveals that 70% of marketing teams now deploy AI content‑production agents and over half use customer‑facing chatbots, while external agents remain under‑utilized. McKinsey forecasts $750 billion of consumer spend will flow through AI‑powered search by 2028, underscoring the...
WP Staging: The Fastest Way to Clone, Stage, Back Up, and Migrate WordPress
WP Staging is a WordPress backup, cloning, and migration platform used by more than 245,000 professionals across 130 countries. The plugin offers one‑click staging, automated backups, and push‑to‑live deployment, handling large sites over 50 GB with minimal downtime. It supports multisite...
BEN and Skye Inteligencia Announce Formation of Skye Salud, a Sovereign Augmented-Intelligence Healthcare Platform for Mexico
Brand Engagement Network (BEN) and Skye Inteligencia LATAM have launched Skye Salud, a Mexican subsidiary focused on building a sovereign augmented‑intelligence platform for healthcare. The joint venture combines BEN's expertise in secure, multimodal AI for regulated sectors with Skye Inteligencia's...
New AI Search Tracker Shows Brands Whether AI Search Engines Recommend Them
Akii has launched AI Search Tracker, the first platform that quantifies how often brands appear in answers generated by leading AI search engines such as Google AI, ChatGPT, Perplexity, and Microsoft Copilot. The tool aggregates recommendation data across these four...
Allison Worldwide Expands Global Leadership with New Europe CEO
Allison Worldwide, part of Stagwell, announced Jeremy Lucas as its new CEO for Europe, based in London. Lucas, formerly the CEO of Hotwire UK and Managing Director at Edelman, will lead the agency’s regional integration and growth. His mandate includes...
Nagarro Becomes OpenAI Services Partner to Support Industry-Scale AI Adoption
Global digital engineering firm Nagarro announced its designation as an OpenAI Services Partner, enabling it to help enterprises across the Asia‑Pacific region adopt OpenAI technologies such as the OpenAI API and ChatGPT Enterprise. The partnership equips Nagarro to provide end‑to‑end...
Skyline Digital Marketing Introduces Proprietary Skyline Methodology to Strengthen Data-Driven Business Growth
Skyline Digital Marketing has launched its proprietary Skyline Methodology, a four‑step, data‑driven framework aimed at reducing risk and amplifying return on investment for clients. The approach borrows structured processes from IT engineering and cybersecurity, applying them to digital marketing campaigns....
RegEd’s Advertising Compliance Solution Surpasses 8 Million Submissions
RegEd’s Enterprise Advertising Review platform has crossed the 8 million submission threshold, generating more than 15 million review decisions and nearly 17 million individual review items. The solution leverages AI‑driven automation to streamline advertising compliance for financial services firms. Continuous innovation has positioned...
SEO Image Positioned as an Authority in Generative Engine Optimization, Online Reputation Management & SEO Services
SEO Image, a New York‑based digital agency, announced expanded initiatives to boost brand visibility through Generative Engine Optimization, online reputation management, and traditional SEO services. The firm highlighted new AI‑driven keyword research tools, real‑time reputation monitoring, and a cloud‑based analytics...
IMini AI Integrates Kling O1 for Next-Gen AI Video Creation
iMini AI announced the first‑to‑market integration of the Kling O1 AI video model, unlocking seamless cinematic video creation, editing, and natural‑language manipulation. The platform now lets creators, filmmakers, and brands generate and refine video content by simply describing their vision...
Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It
CMOs are shifting from reactive marketing to proactive cultural leadership by institutionalizing cultural intelligence within their organizations. They rely on real‑time social data, cross‑functional insight teams, and creator partnerships to anticipate cultural shifts before they become mainstream. This agility shortens...
December Sparks Reunion, Growth Planning, and Team Momentum
I love December. There’s an energy to this month like no other — a spark that shows up every year. On this chill Sunday evening, I'm excited about what's ahead!! 1. The Goldstein Crew Reunites (aka The Council of Elders...
AI May Inflate B2B TAM, But Beware the Trap
🚀Is AI really expanding TAM in B2B? 🔄 Or will we end up again in a ... TAM Trap? The latest 20VC with @HarryStebbings @rodriscoll + me https://t.co/GZ0atD0MKB
How To Calculate Your Organic Search Potential in 2026
Traditional SEO forecasts overestimate traffic by ignoring zero‑click behavior and AI‑generated SERP features. The article proposes a new methodology that redefines addressable demand through topic clusters and applies three adjustment factors—Open‑Web Click Factor, Organic Share Factor, and AI Dampening Factor—to...
Streamline Content Approval: Avoid Common Review Pitfalls
Learn how to improve your content approval process and what potholes to avoid that slow down your review process. https://vist.ly/4hki9
Founders Leaving $100M AI Startups Sparks Concern
There seems to be an accelerating trends of founders quitting successful start-ups in the Age of AI … to found new start-ups. I see it all over my feed, and it happened twice in my portfolio in past 18 months....
Premature Elaboration: The Fine Art of Snatching Defeat From the Jaws of Victory
The blog introduces "premature elaboration," where marketers overwhelm prospects with excess detail just as they’re ready to decide, causing lost sales. It uses pharma ads and sales anecdotes to illustrate the problem, then details how Lifeline Data Centers revamped its...
Google Gemini Gains Ground, Challenging ChatGPT Dominance
Gemini’s climb is putting ChatGPT on alert. At least, that's what stats say.... But here’s what people aren't paying attention to👇 Since its launch, ChatGPT has been the default AI app, owning distribution, loyalty, mindshare. But over the past few...
From Hotel Rooms to HubSpot: Turning Crisis Into Growth
Always fun to be speaking back on the MIT campus. Fun fact: In the early days of HubSpot, the shared office we were working in had a fire in the building. We had to evacuate for days. So, Brian Halligan...
How Ratings and Reviews Sit at the Center of the Buyer Journey
Ratings and reviews have become the primary trust mechanism for both B2C and B2B buyers, eclipsing traditional advertising and product demos. In 2025, 99% of consumers and 89% of B2B purchasers rely on peer feedback before committing. The rise of...
Slack + Platform: Salesforce’s Fastest‑Growing, Potentially Greatest B2B Deal
Slack + Platform growing +19% at $8.8B in annualized revenue at Salesforce! Could Slack quietly be one of the greatest B2B acquisitions of all time? Maybe At a minimum, right now Platform + Slack are the fastest growting segment at Salesforce. The new AI...
AI Amplifies Genuine Value; Empty Content Stays Invisible
Generating 8M impressions on LinkedIn taught me: AI-generated content works like karma. When you give without expecting anything back - eventually, it returns. But if you're filling the feed with mediocre AI content and wondering why nothing’s happening’ now you...
Turn Cold Leads Into Sales with Targeted Reactivation
You need to re-activate your 60,000 leads who ghosted in Q4. January is perfect for: • Segmenting your list by intent • Rewriting flows to resonate with what they didn’t buy • Adding scarcity-based bundles or perks (NOT discounts) • Building a 3-email reactivation arc...
Turn Q4 Customer Surge Into 2026 Growth Blueprint
Q4 floods your brand with new customers. What you do with that signal shapes the entire next year. Instead of staring at attribution dashboards, here’s how to extract real insight: • Run post-purchase surveys (ask why they bought) • Track LTV by SKU (which...
Build Wealth Without Sacrificing Your Life
Rich and miserable. Or rich and present. Choose wisely. I know people making seven figures who hate their lives. Always working. Always stressed. Always chasing the next milestone. They got the money. But lost everything else. Here's what nobody talks...
Combine Lowest‑Cost and Bid‑Cap for Efficient Scaling
Start running lowest cost alongside our bid cap / cost controls. One pushes growth, the other hedges against poor performance. Use both of the to scale efficiently.
Find Your Next B2B AI Exec with SaaStr Connect
Want help finding that next VP, your CRO, your head of demand gen? Our next SaaStr AI tool, SaaStr Connect will do just that Connect with best CEOs in SaaStr community with best execs in B2B + AI Sign up for waitlist in...
AI Becomes Commodity as B2B Giants Shift Strategies
📰 Top AI+B2B News - Sat, Dec 6 https://t.co/MWFHfEuzpm Top Stories: 1. Wealthfront wants just $255 million net from IPO 2. Microsoft (MSFT) to Hike Prices for Commercial Office 3. Salesforce CEO calls AI a 'commodity feature' Top SaaStr Articles: 1. 4 Reasons to Send Investor...
Verification Emails Boost Winback Open Rates by 31%
Use email for winback? Try this tactic to increase your success. Send a “verification” email, such as Verify Your Status. According to SubjectLine.com , these subject lines to non-engaged segments can increase open rates by up to 31%.
VCs Overload Winners, Driving Sky‑High Valuations
Larger VC funds want to cram more and more capital into their winners. More than ever. It’s not that complicated but two core reasons: #1. Fewer and fewer winners, so everyone wants to throw money at whatever truly breaks out...
Stop Fake Flattery: Use Honest, Specific Outreach
Yesterday I deleted 47 DMs without reading past the first line. Why are so many people using mediocre, ineffective, outdated outreach strategies? You want clients? Stop doing this: ❌ 1. Fake Flattery That Insults My Intelligence "I love your podcast!"...
Marketing Science Overlooks Small Brand Constraints
The challenge with marketing science and effectiveness research is that it tends to be anchored around large brands, but wants to deliver advice to both large and small ones. This is not a criticism of the work, which is always...
Retention Is a System, Not Just a Flow
Retention is a system more than it is a flow. And most brands are running fragmented post-purchase experiences that were slapped together months ago. Here’s the full Retention Audit: • Email flows: Do they match current SKU and product paths? • SMS cadence: Still...
Post‑Holiday Revenue ≠ Cash Flow: Q1 Checklist
Post-holiday revenue isn’t cash flow. Returns, ad spend, and SaaS bloat catch up fast in January. If you don’t know your numbers, you’re gambling with momentum. Here’s the Q1 Cashflow Checklist: • Re-price SKUs if margins got squeezed • Reconcile BFCM net revenue (after returns) •...
Boost LinkedIn Reach with the 3‑2‑1 Method
Learn the powerful "three two one LinkedIn method" to boost your profile views and engagement: post results three times a week, share counterintuitive insights twice, and open up with a vulnerable story once. Plus, discover the secret to creating "comment...
Growth Swells Teams, Dilutes Focus at Every Scale
$0-$1m ARR: tiny team does it all themselves $1m-$10m ARR: assemble world-class team $10m-$50m ARR: somehow, it now takes 2x as many people to do anything as it used to $50m-$250m ARR: not sure what most of the company does
Tentpole Events Drive 5% U.S. Ad Growth by 2026
Dentsu Sees 5% U.S. Ad Growth In 2026 As Tentpole Events Fuel Demand. https://t.co/Nv8WEX1s0F
Less Design Staff, Faster Real‑time Delivery
We reached Peak Employment around Late 2020/Early 2021 Even SaaStr had 4 (!) designers!! Why? - 1 chief designer who just wanted to manage - everyone had to file an Asana card to get any assets or changes - Chief designer would route to...
Blueprint for Building GTM Engineering Systems with Claude
Here’s how I structure my GTM Engineering Systems in Claude Code and how you can too…
Web Pushback Evident as 416 B AI Crawlers Blocked
The real AI conflict shows up in Cloudflare’s logs. Four hundred sixteen billion crawler hits were stopped in a few months, and that single number tells you how quickly the web is starting to push back. Publishers spent years assuming crawlers...
Tech Finally Catches up, Turning Decades-Old Vision Into Reality
I’ve been carrying the same product in my head since 2003. Every few years I’d take another run at it, only to watch it collapse under the limits of whatever tech existed at the time. It always worked in one...
SEM's Future: Prioritizing Context Over Keywords
Next era of SEM is about context, not keywords via @SmartBrief https://t.co/qqtnqqM6Bj
Kandace J. Barker Predicts B2B Marketing’s Future
Judge of the Day: Kandace J. Barker charts the future of #B2B marketing https://t.co/YORJZ1tulA
Adapt Strategy Instantly When Distribution Shifts, or Lose
When distribution changes, strategy needs to update a lot faster than most teams are comfortable with. Nearly every historic inflection in marketing punished the companies that waited for certainty.