Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific Partnership
PubMatic, Untapped Growth, and tvScientific have formed a partnership that gives independent agencies AI‑driven buying power and real‑time CTV measurement. The collaboration merges PubMatic’s AI‑powered supply‑chain infrastructure, Untapped Growth’s collective purchasing model, and tvScientific’s performance‑level analytics. Agencies can now access premium inventory from publishers like Roku, automate campaign setup, and link impressions directly to business outcomes. Early adopters report up to a 70% reduction in troubleshooting time and enterprise‑grade pricing without losing agility.
BrowserStack Announces Availability of MCP Server in AWS Marketplace
BrowserStack announced that its MCP Server is now listed in the AWS Marketplace, allowing AWS customers to discover, purchase, and deploy the AI‑enabled testing layer directly from the cloud catalog. The open‑source integration connects popular AI assistants such as GitHub Copilot,...
Kustomer Launches Data Explorer, the First CX Platform Feature That Lets Leaders Talk to Their Data
Kustomer introduced Data Explorer, an AI‑powered feature that lets CX leaders query their unified customer data using natural language. The tool instantly generates visualizations, narrative explanations and prescriptive actions such as staffing adjustments or routing changes. Built on Kustomer’s unified...
OnePlan Launches “OnePlan NextGen PPM” For Organizations Migrating Off Microsoft Project Online
OnePlan unveiled its NextGen PPM solution to help enterprises migrate off Microsoft Project Online before its September 2026 retirement. The platform offers a structured, twelve‑week migration process powered by automation, expert guidance, and the OneConnect service, ensuring data fidelity and minimal...
Skyword Patents Dynamic AI Workflow to Deliver Breakthrough Speed, Quality and Precision in Content Marketing
Skyword announced the award of U.S. Patent No. 12,437,022 B1 for its Dynamic Generation of Work Requests technology, now embedded in the Accelerator360™ platform. The patented workflow uses AI to translate real‑time search insights into detailed, strategy‑driven content briefs and automatically pairs...
CGI to Deliver Secure Mobile Communications Solution for NATO
CGI has signed a contract with NATO’s Communications and Information Agency to deliver the HERMES secure mobile communications platform, partnering with secunet Security Networks. The solution blends CGI’s managed‑services expertise with secunet’s Secure Inter‑Network Architecture (SINA) hardware to provide classified‑level...
NiCE Launches Local Dedicated CXone Mpower Instance in South Africa, Expanding AI Customer Experience Capabilities Across the Continent
NiCE has launched a locally hosted CXone Mpower instance in South Africa, providing AI‑powered customer experience tools with full data residency. The platform runs on redundant data centers in Cape Town and Johannesburg, meeting strict regulatory requirements for financial and other...
Sprinklr Wins ADWEEK Tech Stack Award for Best Social Media Marketing Platform
Sprinklr has been named the winner of ADWEEK’s inaugural Tech Stack Award for Best Social Media Marketing Platform, highlighting its evolution from a pure‑play social‑media manager to an AI‑native unified CXM leader. The accolade, part of ADWEEK’s effort to spotlight...
Product Marketing Drives Pipeline; Product Managers Own ARR
I had an interesting conversation with our newly minted product leader, Scott P. , last night around KPIs for product marketing and product. I'd love your take. Product Marketing is the steward of the pipeline number associated with their product....
How to Use CTV to Strengthen Your ABM Strategy
The episode explains how B2B marketers can integrate Connected TV (CTV) into Account‑Based Marketing (ABM) to offset rising costs on platforms like Google and LinkedIn. It outlines practical steps—identifying use cases across SaaS, professional services, manufacturing, and fintech; building targeted...
Doodle: The Smarter Scheduling Platform Built for Sales and Marketing Results
Doodle positions itself as a unified scheduling platform tailored for sales and marketing teams, aiming to eliminate the coordination bottlenecks that slow campaigns and deal cycles. By offering tools such as Group Polls, Booking Pages, and AI‑generated meeting descriptions, it...
Adform And Rtl Adalliance Partner To Promote Performance And Transparency For Programmatic Addressable Tv Buying
Adform and RTL AdAlliance have announced a partnership to bring programmatic addressable TV (ATV) buying to European broadcasters, starting with Austria and later expanding across the continent. The collaboration combines Adform’s demand‑side platform with RTL AdAlliance’s reach of over 30 million households and...
Selector Expands Global Reach with Availability on Microsoft Azure Marketplace
Selector, the AI‑driven observability and network intelligence platform, is now listed on the Microsoft Azure Marketplace. The integration lets enterprises procure and deploy Selector through existing Azure billing and procurement channels, accelerating implementation. It brings AI‑powered correlation, root‑cause analysis, digital‑twin...
AI Solution UK Launches AI SEO Master and AI Keyword Research Tool for Affordable Modern Search Optimization
AI Solution UK unveiled two AI‑powered SEO products—AI SEO Master and an AI Keyword Research Tool—designed to modernize search optimization. Both tools use large language models, search‑intent analysis and Google‑aligned guidelines, and are priced on a pay‑as‑you‑go basis starting at...
Madison Logic Strengthens ABM Portfolio with Global Connected TV and Audio Expansion
Madison Logic announced a global rollout of its ABM Connected TV (CTV) and audio advertising channels, adding programmatic CTV and digital audio inventory across all major regions. The expansion leverages 3.4 billion cross‑device signals and the company’s proprietary intent data to...
OnviSource Launches EngageHub, an AI-Native Platform for Contact Center Excellence
OnviSource unveiled EngageHub™, an AI‑native platform that consolidates conversational AI, real‑time agent guidance, and collaborative workforce tools for contact centers. The suite includes ChatOrchestra™ for multi‑channel, context‑aware interactions, AgentAssist™ for next‑best‑action coaching, and AgentEngage™ for micro‑coaching and quality assurance. Built...
AI Amplifies Authentic Outbound, Not Automation
How to Do AI Outbound the Right Way in 2025 Outbound didn’t die. Bad outbound did. AI hasn’t made cold email easier. It’s made standards higher. The teams winning today aren’t blasting more emails… they’re crafting more human ones. Here’s...
Chief Digital and Artificial Intelligence Office Selects Google Cloud’s AI to Power GenAI.mil
Google Cloud’s Gemini for Government has been chosen by the Department of War’s Chief Digital and Artificial Intelligence Office as the inaugural enterprise AI on the GenAI.mil platform. The solution meets Impact Level 5 (IL5) and FedRAMP High standards, allowing secure,...
BigID Debuts Activity Explorer to Audit Sensitive Data and Investigate Insider Risk Across Hybrid Environments
BigID introduced Activity Explorer, a unified audit and investigation platform that aggregates activity logs from cloud services, SaaS applications, and on‑premises storage. The tool captures actions by human users, service accounts, and AI agents across environments such as AWS S3, SharePoint,...
Iterable Surpasses One Trillion Customer Interactions as Global Momentum Accelerates
Iterable announced it has processed over one trillion customer interactions, underscoring its rapid ascent in the enterprise marketing stack. The milestone coincides with a breakout year that featured record Black Friday performance, a 30% YoY lift in pre‑holiday volume, and...
TrueFoundry Launches AI Gateway on Product Hunt: Unified Control Plane for Agentic AI
TrueFoundry introduced its AI Gateway on Product Hunt, quickly rising to the top three and attracting over 135 community comments. The platform offers a unified control plane for managing, observing, and governing models, prompts, MCP servers, and agentic AI applications...
CreatorIQ Customers Diversified Creator-Led Investment and Growth in 2025, Activating 70% More Campaigns and Increasing Creator Payments 79% YoY
CreatorIQ’s 2025 Wrapped report shows a 70% year‑over‑year rise to over 44,000 campaigns across 170 countries, driven by deeper creator partnerships. Direct payments to creators jumped 79%, while creator‑generated content surged 141% to 12.8 million posts and 8.4 billion engagements. Instagram still...
Qlik Named a Leader for the 10th Time in 2025 Gartner® Magic Quadrant™ for Data Integration Tools
Qlik has been positioned as a Leader in the 2025 Gartner Magic Quadrant for Data Integration Tools, marking its tenth such recognition in a decade. The company attributes the accolade to its open, hybrid platform, Qlik Talend Cloud, which blends...
Turning Down Nine‑Figure Deals Fuels Bigger Growth
I had CEOs at 2 @saastrfund portfolio companies turn down M&A offers this year that would have made them nine figures. I would have been equally proud of them either way. In fact, I told both to seriously consider the deals....
Your Personal Brand Beats AI-Generated Good Enough Work
The rules of business have changed for consultants, freelancers and agency owners… AI can now deliver “good enough” work at a fraction of your price—which means good work alone no longer wins clients. What does? Your personal brand. People want to buy from...
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GrowthRise Mastermind Recap Dec 9, 2025
The GrowthRise Mastermind call on December 9, 2025 tackled the seasonal sales slowdown and offered a playbook for turning the quiet month into a strategic advantage. Participants were urged to shift focus from quota‑chasing to content creation, SEO groundwork, and...
Add Real Value or Your Messages Get Deleted
Look at marketing's impact on messages. More than 50% of the people have deleted important messages because they thought they were "advertising". The key with messages, whether promotional or not, is to add as much value as possible so people don't delete...
Quality Audience Beats Traffic: Trust Drives Revenue
The more you focus on attracting the right people (not just more people), the higher your conversions, retention, and revenue will climb, even if your traffic drops. The sooner you realize quality audience beats quantity every time, the faster you’ll stop...
Grow Your Business with the Marketing Hourglass Framework
John Jantsch introduces the Marketing Hourglass™ framework, a systematic model that maps the entire customer journey from discovery to advocacy. Designed for small‑business owners, it replaces fragmented tactics with a repeatable process that drives measurable results. The framework emphasizes data‑driven actions,...
Bootstrapping Pain Turned Into 7‑Figure Blessing
Bootstrapping my first startup to a 7-figure ARR almost broke me. But looking back, here's what it was a blessing in disguise👇
Generative AI Often Degrades Business Communication Today
Generative AI has massive potential. But right now? In many cases, it’s making business communication worse… Here's what I'm seeing happen across organizations. #GenerativeAI #BusinessCommunication #BusinessStorytelling
Anoki Launches with Index Marketplaces to Power Scene-Level Contextual Targeting Across CTV
Anoki has integrated its ContextIQ AI platform with Index Marketplaces, making scene‑level contextual intelligence available on a leading global ad exchange. The partnership lets marketers access real‑time data on tone, sentiment and subject matter for individual CTV scenes, aligning ads...
Free AI Marketing Conference to Jumpstart 2026 Growth
This Thursday!!! Get a jumpstart on 2026 with the FREE, online “AI and Marketing Conference.” Courtesy of Thryv , you’ll gain: ✅ Breakthrough AI tactics ✅ Next-level marketing strategies ✅ Proven methods to drive growth in 2026 I’m psyched to...
BigID Accelerates FedRAMP Authorization with Knox Systems to Power the Next Generation of Federal Data Security
BigID announced a partnership with Knox Systems to fast‑track its FedRAMP authorization, aiming to deliver its AI‑driven data security platform to U.S. federal agencies within months. The collaboration leverages Knox’s FedRAMP‑authorized managed cloud, cutting the typical three‑year, multi‑million‑dollar compliance cycle...
Human Connection Remains Core Amid AI‑Driven Marketing
2026 Marketing Predictions - Many experts see the expectations and applications of AI changing. As 42 experts name the most important Content Marketing trends for 2026, we see that the human is still the most important element to success. In...
Messangi Promoted to Select Partner in Meta’s WhatsApp Partner Program
Messangi has been elevated to Select Partner in Meta’s WhatsApp Partner Performance Accelerator, reflecting rapid adoption of WhatsApp among its customers across the Americas. The promotion follows strong usage metrics where WhatsApp consistently outperforms legacy SMS in conversion, engagement, and...
EPAM Launches Seven Advanced AI Agents on Google Cloud Marketplace, Delivering High-Impact Solutions for Complex Industry Challenges
EPAM Systems announced the launch of seven enterprise‑grade AI agents on Google Cloud Marketplace, each built on Gemini Enterprise. The agents target high‑impact use cases such as KYC automation, clinical‑trial document authoring, drug‑discovery pipelines, SQL query optimization, retail media orchestration,...
IOPEX Unveils Command Agents: Enterprise-Ready Agentic AI for Autonomous Operations
iOPEX Technologies launched Command Agents, an enterprise‑grade agentic AI platform that autonomously senses, decides, and acts across complex business systems. Integrated with iOPEX’s Intelligence as a Service, the agents target finance, IT, sales, CX, media, and revenue operations, delivering measurable...
Why Martech Teams Need Diagnostic Talent in 2026
Martech teams are hitting a ceiling of stack entropy caused by a literacy gap, not by a lack of tools. The article argues that by 2026 the critical hire will be a diagnostic professional who can read, interpret, and maintain...
Marketing on Reddit: What You Need to Know
Reddit’s 2024 IPO propelled the platform into the spotlight as a viable marketing channel, backed by 73 million daily active users and 1.2 billion monthly active users. The company posted its first quarterly profit in Q3 2024, with revenue climbing 68% year‑over‑year to...
Why Great Employees Don’t Always Make Great Managers
The Duct Tape Marketing post and accompanying podcast reveal that high‑performing employees often stumble when thrust into managerial roles because the skill set required to lead differs from that needed to execute. Host John Jantsch and guest Ashley Herd argue...
AI Trust Hinges on Perfect NAP Consistency
Wild Stat: After analyzing 3,500 websites, only ONE scored a “perfect” for NAP consistency (Name, Address, Phone Number). If you own a business (especially a location-based one) you already know NAP matters. Legacy Google has always relied on it for...
Harvey's $8B Valuation May Look Cheap by 2026
Is Harvey cheap or expensive at $8B? If it triples again in 2026, may be "cheap" We'll see https://t.co/Hx5bmcTbeU
Dixstone Selects IFS Cloud to Power Global Offshore Operations
Dixstone has chosen IFS Cloud to modernize its offshore oil and gas operations across ten countries and more than 2,200 employees. The cloud platform will deliver real‑time project financial control, predictive maintenance for rigs and vessels, and integrated asset management....
2025 B2B Marketing: Key Global Trends Unveiled
Global Trends That Shaped Marketing in 2025 - B2B Marketing Blog | Webbiquity - https://t.co/2Co75BnyS9 https://t.co/FxI7CG5vfY
Start with Content, Then Repurpose to Boost Discoverability
Just so. It all starts with content. And then repurposing and amplifying / promoting it to increase discoverability.
Founders Treat Ideas as Hypotheses, Execution as Science
The best founders treat ideas like hypotheses. Execution is their science. They run experiments, gather evidence, and adjust without getting sentimental. That discipline compounds faster than inspiration.
In‑person Visits Drive More Sales and Repeat Revenue
The more customers you visit in person, The more customers you close. The more revenue you retain. And the more they buy from you. As true in 2025 as it ever was.
Timing Matters: Context Is the Missing Marketing Key
Marketing efforts fall flat because they lack context It’s not enough to know: > Who your buyers are > Where they hang > What they want You also need to know *when* they may be in the market...
Escaping One Boss Often Creates Twelve New Ones
The lifestyle business trap: - You start a business to escape a boss. - Then you hire and become the boss. - Then you raise money and get a board. Now you report to investors, employees, and customers. You traded one boss for twelve.