Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Unlock AI’s Hidden Power: Why This Simple Prompt Hack Gets You Better Results Every Time
In this episode, Christopher S. Penn explains why structuring prompts as "think, explain, then answer" yields better results than "think, answer, then explain". He reveals that because large language models predict each token sequentially, providing an explanation first gives the model richer context to generate a more accurate answer. The insight highlights a practical prompt‑engineering hack that leverages the transformer architecture’s incremental prediction process, helping users get higher‑quality outputs from generative AI tools.
Delay Reality, Lose Learning: Act on Early Feedback
Founders say they want feedback early. They talk to customers. They debate ideas. They refine plans. They align teams. None of that creates information. Reality only enters when something external can contradict you. A user ignores the product. Behavior stays flat. A test fails. Money doesn’t...
Reliability Wins: Silent Failures Kill Tool Adoption
This keeps happening with Claude, and the reason it matters is simple. Once several tools in a category clear the quality bar, reliability decides which one people keep open. You feel it when something real is underway and time matters. These tools...
Tapstitch: The Smarter Way to Dropship Premium, Custom Apparel Online at Scale
Tapstitch is a fashion‑on‑demand manufacturing and fulfillment platform that lets brands design, sell, and ship premium custom apparel without inventory or upfront costs. The service supports over 24,000 brands and has shipped more than one million garments worldwide, offering premium...
Founders Value Reps Who Hit Targets and Champion the Brand
Founders appreciate sales reps that crush their number Founders truly love sales reps that do that, but are also brand ambassadors
Ditch Slides: Written Briefs Boost Real Problem Solving
We banned PowerPoint from all our meetings. Productivity exploded. Elon runs Tesla meetings without slides. Bezos makes Amazon execs write 6-page memos instead. U.S. generals stopped using PowerPoint in combat zones because it slowed ground operations. They all figured out the same...
OptiPrime Launches OptiDev.ai, Aims to Bring Vibe Coding to Businesses and Enterprises
OptiPrime, the SaaS firm behind OptiSigns, launched OptiDev, an AI‑first platform that turns AI‑generated code into production‑ready applications. The service offers a prompt library, visual and code editors, and one‑click cloud deployment, while handling authentication, SSO, and SOC 2 compliance. OptiDev...
JamLoop Appoints Jeff Fagel as Chief Marketing Officer, Names Oksana Korsakova Chief Operating Officer
JamLoop, a CTV‑first advertising platform, announced Jeff Fagel as Chief Marketing Officer and promoted Oksana Korsakova to Chief Operating Officer. The company reported a 35% year‑over‑year revenue increase and a 48% rise in average revenue per customer. Recent product launches...
2026 Content Pivot: AI‑Proof, Quirky, Craft‑Driven Access & Analysis
I wrote about the major shift to my content marketing I'm making in 2026 to address a big hole I see in lots of experts' businesses. Mine too. Making this change is about fixing that but ALSO about being more: - AI-proof - Quirky...
4 Steps to Building Real AI Skills without Waiting on Leadership
Marketing teams are urged to take ownership of AI upskilling as leaders often provide vague direction. The article outlines a four‑step framework: learn discipline‑specific AI applications, carve out regular practice time, pilot one or two quick‑win process improvements, then scale...
Your Client Problem Is Actually Readiness.
99% of founders ask me the same thing: “Help me get clients.” Here’s the truth: You don’t have a client problem. You have a readiness problem. Your brand might be: • unclear • unnoticeable • unattractive • positioned poorly Before...
AI-Powered Instant Pricing Ends Call-For-Quote Era
True Story: I was recently asked to speak at a home services conference but the organizer said they did not want me teaching pricing transparency to contractors because, "That's not how we teach them to sell." In other words, they...
PAN Expands Integrated Marketing Services with New B2B Website Capabilities
PAN, a data‑driven B2B marketing and PR firm, launched a new B2B Web Services offering that adds analytics‑led website strategy, design, development, and long‑term optimization to its portfolio. The service builds on PAN’s existing PR and integrated marketing work, using...
How AI Is Reshaping Influencer and KOL Marketing for Modern Growth Teams
Artificial intelligence is becoming a core component of influencer and KOL marketing, especially for B2B growth teams seeking operational rigor. AI tackles long‑standing issues such as manual creator selection, fake followers, fragmented attribution, and slow campaign rollout. By automating discovery,...
Build a Content Ecosystem, Repurpose Video for Maximum Reach
Stop Blasting Everywhere. Start Building a Content Ecosystem. The more you slice one pillar piece into native, platform-specific content, the more you dominate YouTube, TikTok, LinkedIn, and even AI search, without burning out. The sooner you realize AI is increasingly...
Build Loyalty by Rewarding Behavior, Not Just Spend
High-LTV customers think differently, treat them that way. They: • Explore your brand • Respond to education • Stay longer without needing constant offers Here’s how you build more of them: • Build flows that advance the buyer relationship • Track what SKUs drive 2nd and 3rd...
Squirro Drives Frictionless Enterprise AI Real-World Adoption with Latest Platform Release
Squirro announced the general availability of its LTS platform update, Release 3.14.4, which adds direct file uploads, multimodal image reasoning, and an enterprise‑grade prompt library. The enhancements enable users to drag contracts or reports into chat for instant analysis and retain...
Hidden Post‑purchase Reactivation Drives Profit without Ads
The most profitable flows are the least visible. Everyone builds welcome flows, very few build product-specific reactivation. Here’s the forgotten sequence: • Wait 30-45 days post-purchase • If no activity, trigger: “How are you using X?” and “People who bought X also loved Y” Add: • Personalized...
Discipline Over Hope: Do the Work First
"I don't plan with hope." 🔥 Our fearless leader, Alessio Artuffo , said this in a recent meeting, and it's been stuck in my head ever since. Maybe because I love tagline-worthy quick hits. Or, maybe because as marketers, we're...
Humane versus Human Marketing
Mark Schaefer and Mathew Sweezey explore the distinction between "human" marketing—aimed at emotional connection—and "humane" marketing, which prioritizes delivering fast, effortless help to customers, often via AI. They argue that while heartfelt storytelling remains valuable, the immediate impact of AI-driven,...
RankLift Lab Launches Measurable Google Maps SEO Framework for Service-Area Businesses
RankLift Lab, a Miami‑based local SEO firm, unveiled a performance‑driven Google Maps optimization framework tailored for service‑area businesses. The methodology synchronizes Google Business Profile data, on‑page factors, and neighborhood‑level geo‑grid coverage to boost map visibility and inbound calls. In a...
Ecer.com Leads the Future of Mobile B2B
Ecer.com is spearheading the mobile transformation of international B2B commerce, where over 70 % of buyers now prefer smartphones for key transactions. Its AI‑powered multilingual service can answer inquiries, translate specs, and recommend products within minutes, while VR‑enabled factory tours cut...
Practical Ways to Apply Rewards Across the Marketing Funnel
Marketers face conversion decay across the funnel despite abundant channels. Tech‑enabled rewards—small incentives, stored‑value credits, and personalized offers—can motivate customers at each stage. Blackhawk Network research shows reward‑based promotions deliver 14% higher conversion rates and 16% stronger ROI, while also...
Moveworks and Unily Deepen Partnership to Transform the Intelligent Employee Experience
Moveworks announced an enhanced strategic partnership with Unily, introducing an Enterprise Search content connector that lets employees retrieve Unily intranet information via Moveworks' conversational AI. The connector pulls relevant knowledge in natural language, eliminating the need to navigate multiple portals....
MADUP, Backed by $23M, Poised to Innovate AI Marketing Through Global Expansion
MADUP, an AI‑driven marketing firm, has secured a cumulative $23 million in funding and is accelerating the global rollout of its LEVER Xpert digital‑marketing AI agent. The company is establishing a New York subsidiary, leveraging an NYU Stern‑run AI Innovation Accelerator to fine‑tune...
Udemy Introduces New Instructor Innovations at Semiannual Front Row Event
Udemy announced a suite of instructor‑centric products at its Front Row event, including Instructor Subscriptions, AI‑powered micro‑learning creation tools, and a $2.5 million Content Innovation Fund. The new subscription model lets educators deliver live sessions, short‑form videos, and community features while...
AI+B2
📰 Top AI+B2B News - Sun, Dec 14 https://t.co/MWFHfEuzpm Top Stories: 1. Alphabet poised for another paper gain on SpaceX valuation 2. ServiceNow in advanced talks to acquire Armis at around $7 Billion 3. Thoma Bravo Completes Acquisition of PROS Holdings, Inc. for $1.5...
Stop Cheap Free Plans—Make Yours Truly Awesome
Most BigCos are too cheap with their Free plans They spend endless time worried about cannibalization You don't have those worries Make your Free plan awesome
Chatra: Integrate Chat with Your Site or Online Store in Just 5 Minutes
Chatra, now part of Brevo, offers a live‑chat and multichannel messaging suite that can be embedded on a website in under five minutes. The platform combines real‑time chat, bots, visitor intelligence and a unified inbox for email, Facebook Messenger and...
Add Real Value in Every Message to Get Replies
Dear Sales Execs: In every single email, In every single text, In every single follow-up Add value. For real. Then you will get a response
Consistent SEO Content Drives Search and AI Visibility
This warms my heart. #SEO plus consistent production of new content leads to search and #AI visibility, even for small, new websites. https://t.co/VKEfh8GyS1 https://t.co/LwdEI61Gl1
Hiding Your Unsubscribe Isn’t a Retention Strategy
Email marketers increasingly hide unsubscribe options with friction tactics such as login walls, tiny or unstyled links, multi‑step preference flows, guilt‑laden confirmations, partial opt‑outs, delayed processing, and support‑only removal. While these methods aim to preserve list size, they backfire by...
Experts Outline Key Priorities for SEO’s Next Phase
Industry experts offer their opinions on what we should be focusing on to guide us through this next phase of #SEO development https://t.co/X2DyGfAjCS via @theshelleywalsh, @sejournal Strange, I don't recall being contacted for this. Must have gone to spam...
Leverage Media to Decouple Time From Money
If you want to disconnect your time from your money, you need leverage. 1. Labor (Hiring - Expensive/Hard) 2. Capital (Investing - Risky/High Barrier) 3. Media/code (Content - Permissionless) The 3rd option is available to everyone, and less than 1% take advantage.
How I Finally Blocked China and Singapore Bot Traffic Using Cloudflare
The author experienced a sudden, massive influx of malicious bot traffic from China and Singapore that inflated site visits by up to 500 times, exhausting server resources and driving CDN costs sky‑high. Conventional defenses—IP blocking, rate limiting, and user‑agent filters—failed as...
CEOs Can Automate Slack Insights in Minutes
We use Zapier and Lindy to make these conversations public in Slack. Churn risk? Flagged Case study material? Flagged Product insight? Flagged Conversion killer? Flagged Any CEO can get these running in minutes. Then the trick is to hand this off and ruthlessly monitor. This also...
Winning Companies Sell Vision, Not Just Features
Features are officially commoditized. Any team can build what your product does with Cursor in weeks. The companies winning aren't playing the same game anymore. The old playbook was simple: Listen to buyers. Build what they ask for. Ship faster...
Sauce Labs: AI-Enabled Enterprise Testing Built for Real Devices and Real Data
Sauce Labs has launched an AI‑enabled enterprise testing platform that combines real‑device cloud access, automated testing, and intelligent analytics. The service offers over 9,000 physical devices, 2,500+ emulators, and more than 8 billion executed tests, unified under the Sauce AI insight...
Don't Trade Free Work for Vague Future Promises
"I can't really make a big financial commitment right now… But if this project takes off/ the pitch you create for me works to get funding/ the campaign delivers new clients, it'll be very profitable for you." I've heard versions...
Build December Offers to Drive January Sales
What your Q4 customers do in January is shaped by what you build in December. Here’s a simple segmentation play to win the handoff: • Match bundles/offers to intent signals • Tier buyers by AOV + time of purchase • Build a January-only “membership”...
Turn December Into Your Most Efficient Retention Month
The smartest brands are quietly turning December into their most efficient retention month of the year. Lower CPMs Higher intent traffic Warmer audiences from Q4 spend They run continuity for success. Here’s the play: • Segment BFCM buyers by SKU and UTM • Trigger product education flows...
Drop “Awareness”—Focus on Measurable Marketing Metrics
Dear marketers: let's retire the word "awareness." Especially used in sentences trying to prove marketing's value: "elevate awareness" "increase awareness" "competitive awareness" "aware awareness" First off, it's an ugly word. AWARENESS. Gross. awareness. awareness. awareness. awareness. awareness. awareness. awareness. awareness....
OpenAI Drops Vesting Cliff, Pours $6B on Equity
Per @WSJ, OpenAI has gone from just a 6 month cliff for equity vesting now to … no cliff at all And will “spend” $6 Billion this year on employee equity Even at OpenAI, the war for talent never ends https://t.co/uOw6ReBXCF
Turn Evergreen Videos Into Ongoing Revenue with Dynamic Ads
The more you use dynamic ad insertion to swap sponsors in your back catalog, the more you turn every viral video into a recurring revenue stream, not a one-time payment. The sooner you realize you can now sell, test, and rotate...
Startup Liquidity Can Vanish Overnight, Even After Success
Liquidity is thin in startups It's entirely possible for you to have had a $100m acquisition offer last year and 0 offers today Or to close an oversubscribed rounds just a few months ago and have 0 VC interest today
Delegate $10 Tasks, Protect Your $500/Hour Value
What blows my mind is seeing people charge $500+/hr and then spend their day doing $10/hr admin tasks. Last year, I worked with a company where the Head of Sales spent most of his time building HubSpot forms, cleaning spreadsheets,...
Search Evolved: From Typed Queries to AI Conversations
If you go back in time to the year 2020, when you performed a search, how did you do it? You probably went to Google and just typed in a query. And every so often, you may have even used voice search. But...
One Focus Per Person Drives Momentum, Reveals Stagnation
Peter Thiel’s leadership hack? Laser in on one crucial focus per person. No distractions, no clutter, just relentless focus. This strategy creates progress where it counts and quickly exposes any lack of momentum. https://t.co/2xQYgAEpuA
Emotion Drives Action: Make Audiences Feel to Influence
Timeless marketing wisdom: You've gotta make people FEEL something if you want them to DO something
2027 Poised for Record‑breaking IPO Wave
2025 in the end was better for IPOs than 2022-2024, but still pretty Meh per @WSJ But 2027 (plus or minus)? Databricks, Anthropic, OpenAI, SpaceX, Canva, Stripe, etc? Probably will be the great stretch for IPOs of all time. ...