Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Gpt Ai Corporation, Inc. Declares “Websites Are a Thing of the Past” With Launch of Edgpt.ai Platform for Educational Institutions
GPT AI Corporation launched EdGPT.ai, a conversational AI platform for educational institutions, proclaiming that traditional websites are obsolete. The solution tackles the 94.8% accessibility failure rate highlighted in the 2025 WebAIM Million study by delivering instant, 24/7 information through natural‑language chat. Early pilots report a 65% reduction in administrative phone calls and a 75% boost in family engagement, freeing staff time for student support. EdGPT.ai also meets FERPA requirements and can be deployed within minutes using existing school content.
Top Operators Guard Conviction Like Capital Preserves Cash
The best operators conserve conviction the way capital allocators conserve cash.
When a Product Becomes Daily Habit, Users Market It
Products move through people before they move anywhere else. They spread in passing comments, side conversations, and offhand recommendations that were never planned. That only happens when a product alters daily behavior enough that omission feels strange. The improvement becomes...
DIRECTV FOR BUSINESS Launches Streaming TV Solution For Small Businesses
DIRECTV FOR BUSINESS announced a nationwide launch of a streaming TV solution aimed at small businesses, offering a self‑install option that runs on existing high‑speed broadband. The service includes access to more than 140 free ad‑supported FAST channels from major...
Mindgruve Appoints Spencer Lian-Thornton as VP of Growth and Partnerships
Mindgruve Holdings announced Spencer Lian‑Thornton as Vice President of Growth and Partnerships, effective Jan. 2 2026. Lian‑Thornton arrives after a 12‑year tenure at Amazon where he led retail media strategies for brands such as Wrangler, Hanes and New Balance. In his new...
Getsitecontrol Launches Redesigned Widget Builder 2026: Implementing Agile Editing for Popups and Forms
Getsitecontrol has unveiled a redesigned, no‑code widget builder that gives ecommerce marketers full visual control over popups, forms and teasers. The new editor features a sidebar component tree, drag‑and‑drop reordering, undo/redo, and a built‑in CSS editor for pixel‑level styling. Built...
Wondershare Accelerates Its AI Innovation Layout, With Its Edrawmax Topping the G2 Rankings
Wondershare’s EdrawMax has been named the No. 1 “Easiest to Use Diagramming Software” in G2’s latest user‑driven rankings. The V15 release introduces a AI‑powered “Draw Agent” that creates and edits diagrams via natural language, while integrating Google’s Nano Banana Pro for...
The Case for and Against CTV in 2026 B2B Marketing Budgets
Connected TV (CTV) is gaining traction among B2B marketers planning 2026 budgets, offering a premium storytelling medium that can hedge against rising CPCs and CPAs on saturated platforms. The article highlights static CPM rates, low B2B competition, privacy‑safe targeting, and...
PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising
PubMatic unveiled AgenticOS, an operating system that enables autonomous, agent‑to‑agent advertising across premium digital inventory. Built on NVIDIA‑accelerated infrastructure, the platform coordinates AI agents to plan, transact, and optimize campaigns in real time. Early deployments with WPP Media, Butler/Till and...
TiVo OS Expands Entertainment Horizons with New Features, Content Partnerships, and Growing Device Footprint at CES 2026
TiVo OS announced a suite of upgrades at CES 2026, adding a Partner Picks carousel, autoplay hero video trailers, live‑program recommendations and enhanced multilingual voice search. The platform broadened its hardware reach, now supporting 2K‑4K smart TVs, set‑top boxes, soundbars...
Catch up on the November 2025 HubSpot Updates
HubSpot’s November 2025 release packs 15 quality‑of‑life upgrades that streamline reporting, segmentation, and AI integration. New branded email templates pull in your brand kit automatically, while the Leads object now works with the Segments tool for dynamic lead lists. Admins...
Focus Pocus Media Introduces a Paid Media Framework as B2B Companies Increase Digital Advertising Outsourcing
Focus Pocus Media, a B2B‑focused PPC agency, unveiled a structured paid‑media framework aimed at accelerating growth for companies that outsource digital advertising. The model promises faster execution, measurable pipeline and ROAS outcomes, and eliminates the need to expand in‑house teams....
8.5‑Hour Live Tuna Battle Captivates 2,500 Viewers
My commercial fishing company did something online that has never been done before a few days ago, and the story is a wild one. Here's what went down: During commercial bluefin tuna season (which happens to be right now) we...
From CTV Awards To CES: Brand Metrics Brings Next-Gen CTV Measurement To Las Vegas
Brand Metrics unveiled an SDK‑free interactive measurement suite for connected‑TV at CES, showcasing pause‑ad capabilities and real‑time surveys without requiring in‑app SDKs. The technology is already live with Tier 1 publishers and follows the company’s recent Best CTV Ad Tech Innovation...
How Brands Can Get Noticed in ChatGPT and Google’s AI Overviews
Brands seeking visibility in AI-generated answers such as ChatGPT and Google’s AI Overviews must adopt a multi‑layered approach. The article outlines tactics ranging from high‑quality, E‑A‑T‑focused content and structured data to citation‑based optimization and technical performance. It emphasizes conversational keyword...
Stop Blaming, Build a Consistent Revenue Engine
If you missed your 2025 targets, please don't: – Blame your team – Hire a bunch of new people or a new agency “to fix it” – Add tools you don’t fully use – Chase new tactics after watching one...
Start Now, Learn By Doing, Not Over‑Planning
Everyone wants the perfect plan. Truthfully, the plan is almost never the problem. I've seen people with terrible strategies build great businesses. And people with brilliant ideas go absolutely nowhere. The difference is always the same. One person started before...
Influencer Marketing Strategies: A Practical Framework for Sustainable Growth in 2026
Influencer marketing has shifted from a niche experiment to a core growth engine for brands in 2026, driven by consumer skepticism toward traditional ads. The article outlines a practical framework that ties business objectives to audience insight, creator authenticity, and...
Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying
Marketing Architects has partnered with Jounce Media to embed the latter’s bid‑stream analytics into its proprietary AI buying platform, Annika®. The integration delivers app‑level supply insights, allowing advertisers to see exactly where CTV ads run and to prioritize high‑quality, direct...
Questa Launches a New Privacy Focused Ai Assistant to Get Insights From Business Files Without Any Ai Training on Them
Questa unveiled Novara, a privacy‑first AI analytics assistant that redacts sensitive data before any large language model processes it. The solution uses a local "Blackbox" anonymizer, available on‑premise or in a dedicated cloud account, to ensure documents never train the...
Ecrio and Saviah Technologies Announce Global Launch of Integrated Private 5G and Edge AI Communications Solution
Ecrio Inc. and Saviah Technologies have launched a globally available, integrated private 5G solution that combines Saviah’s 5GC core software with Ecrio’s Edge AI Communications platform. The offering delivers a native 5G core, IMS/VoNR voice, video and messaging, plus AI‑driven...
Making the Invisible Visible: How to Create Winning Storytelling and Marketing Campaigns for Hidden Products
Marketers turned the unremarkable miniature circuit breaker into a globally recognized brand by centering a human‑focused narrative on home safety. Research revealed 42% of Gen Z couldn’t locate their electrical panel, providing a universal truth that drove an animated short...
Tags Trump Folders: Let Meaning Emerge via Search
Scott wrote this and it finally clicked for me. Credit where it’s due. “Gen Z is right to not care about folders.” The reason this is correct has nothing to do with age. It’s about how information actually behaves. Folders force premature certainty....
Shift to Strategy: Marketers Add Value Beyond AI
Insightful thread about what a performance marketer can do all day to add greater value if #AI takes over execution.
When Increasing Pageviews Makes Strategic Sense… And 10 Strategies To Get More
The article argues that pageviews are a situational metric, valuable for content‑driven sites but often a liability for transactional experiences. It explains why publishing, B2B research phases, and certain SaaS documentation benefit from higher pageview counts, while checkout flows and...
Skip Slides, Start Talking: Better Decisions Through Discussion
There’s a reason some leaders remove PowerPoint entirely. Slides tend to structure the conversation before the thinking is done. When the goal is better decisions, it’s often more effective to start with discussion, not decks. 👉 Fewer slides. More clarity. https://t.co/gNSPRvwjqj
Seal Leaks Before Scaling: Fix Offers, Flows, Products
Most marketers need to fix the 3 things killing their performance: • Offers that don’t excite • Flows that don’t convert • Products that don’t deliver You don’t scale a leaky ship. You slow down, seal it up, then go faster than ever.
The B2B Referral Sources Delivering the Highest Conversion Quality for 2026
The article highlights that B2B referral sources vary dramatically in conversion quality, with high‑intent channels like SEO, email, and trusted referrals delivering conversion rates above 2 percent, while high‑reach channels such as paid social and display linger below 1 percent. Benchmark data...
Visual Search Drives Higher Purchase Intent Than Text Queries
People want to talk about search on ChatGPT or other AI platforms, but no one really talks about visual search. Just look at Google Len's explosion over the years. The thing about Google Lens compared to traditional searches is that there is...
When Execution Is Cheap, Judgment Becomes the Bottleneck
Execution is no longer the constraint. As building gets cheaper, judgment becomes the scarce resource. Models can generate options endlessly. What they don’t accumulate is lived consequence. They don’t carry the memory of failed bets, abandoned paths, or tradeoffs that only made...
Choosing the Right Mobile App Development Firm: How to Protect Ownership, Control Costs, and Build for the Long Term
Mobile apps have become the primary customer interface, driving revenue and loyalty, but development costs range from $13,000 for simple MVPs to over $80,000 for advanced features. Choosing the right development firm is a strategic decision that impacts ownership, licensing,...
Every App Becomes a Self‑Coding, Shareable Platform
prior gen software products often added scripting languages/macros so that people can extend functionality (Excel being the most famous, but also modding in games, etc) what if every app becomes a vibe coding app? That is, in any app that you use...
Ensuring AI Coding Gains Outpace Technical Debt Costs
I'm a massive fan (and daily user) of agentic coding tools like Claude Code and Codex CLI. One of the questions we'll need to ponder in 2026: How do you make sure that the compounding value you are getting from...
Self-Service Experience Design: Empowering Customers Through Better CX in 2026
Customer expectations have moved toward instant, 24/7 support, making self‑service a core CX strategy rather than a ticket‑deflection tactic. Modern self‑service is an ecosystem of five layers—knowledge bases, guided walkthroughs, conversational AI, community forums, and unified portals—that work together to...
Small Pop-Up Tests Yield Million-Dollar Gains
Test Your Pop-Up 🚨 I can’t tell you how many brands we audit that have absolutely no pop-up testing going on. Always have some sort of test running. A 2-3% improvement to your opt-in rate can result in hundreds of thousands of dollars...
Aim for Lasting Resonance, Not Fleeting Virality
Don’t try to go viral, try to be remembered. Every post, every ad, every email, aim for resonance with your audience. Ask: • Did this make them trust us more? • Did this change how someone thinks? • Did this feel like it came from...
Ask VCs Their Investment Odds to Save Time
It's totally OK to ask a VC at the end of a pitch meeting, "Based on what you know now, what are the odds you'd invest?" In fact, it can save a lot of time
Build Pillar Pages for Topical Authority and Rankings
If your traffic is dropping even though your SEO looks clean — this is probably why: Google’s AI isn’t just checking if you mention the keyword. It’s checking if you understand the topic. Here’s the fix: Build topical depth. Create...
Intentional Positioning Turns Podcast Inboxes Into Revenue
Some podcasts generate millions annually through sponsorships alone. That doesn’t come from scale by accident. It comes from clear positioning, strong relationships, and taking inbound interest seriously. 👉 Most opportunities are missed in the inbox. Monetization improves when you’re intentional... not passive.
Outsourcing Thought to AI Erodes Your Judgment
The more you outsource thinking, the more expensive it becomes to get it back. The AI model will keep going day by day, happily producing plausible answers and polished reasoning. It will never say when you’re slowly losing the ability...
VC Returns Collapse: Only 7% of Deals Hit 3x
Yes, M&A is back. More deals are getting done. But per @SiliconVlyBank, VCs make 3x or more their money on just 7% of them That’s way, way down from 22% in 2021, and even 15% in 2019 https://t.co/5oeZOGTpNr
Afternoon Hours Drive Highest Ecommerce Conversions
Here's how time of day affects sales and conversions. This data is from 200 ecommerce sites. https://t.co/gfiaDa6Pmb
Master Human Psychology, Not Algorithms, for Sustainable Success
Study humans (not algorithms) Platforms change Tactics get copied Stuff stops working But basic human psychology? That shifts at glacial speed When you understand the timeless principles of attention and trust, algorithm updates won’t kill you You can always adapt and win
Agency Success Depends More on People Than Metrics
99% of being a successful agency owner is managing people and expectations. A majority of agencies out there can all fulfill the work. What sets great agencies apart is their ability to work with people (hiring, growing, retaining) and communicate well...
Human Expertise Still Beats AI in Content Creation
AI and software will not solve all of your content production problems. Human Expertise Still Wins: The Real Story Behind Scalable Content AI tools promise instant content at scale, but the truth behind the scenes is far less simple. Software...
Leaders Must Deploy AI Agents Themselves, Not Outsource
"#1 advice for sales and marketing leaders: deploy an AI agent yourself. Don't hire an agency. Don't tell someone on your team to do it. Deploy an AI agent into production, for real, yourself." with @lennysan "For junior sales...
Pick Vendors Who Actually Deploy Your AI Agents
So we have 20+ AI Agents running SaaStr now What criteria did we use for which vendors to pick? 👉 We picked the ones that helped us the most. Not the ones with sales folks that wanted to “get on a call” Not the...
Leverage Loss Aversion: People Fear Loss Twice As Much
New Year’s resolutions. Black Friday sales. Everyone’s doing it. And we don’t want to miss out. That’s one form of Loss Aversion. The truth is, we feel losses twice as powerfully as gains. So we are more motivated to avoid...
Scale Faster by Doing Less, Not More
The internet will convince you to keep scaling. More ads, offers, tools, everything. But what your next growth spurt comes from doing less, better? • Tighter ops. • Fewer tools. • Simpler flows. • Clearer offers. The cleanest businesses scale best, and they’re almost never the loudest...
Authenticity Beats Polish: Keep Videos Naturally Human
Videos fall apart when they’re over-planned. Perfect wording kills energy. Presence beats polish. 👉 Have a clear point, then speak like a human. The content that connects most rarely sounds scripted... it sounds natural. https://t.co/K0VEDYs8xn