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Know What's Happening in B2B Growth
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EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
HubSpot Teams with BrainDonors for B2B Growth Conference in Sofia
BrainDonors and HubSpot are co‑hosting the B2B Growth Conf 2026 on May 8 in Sofia, drawing more than 500 B2B leaders. The single‑day agenda is split into four blocks—digital growth, revenue operations, AI‑driven outbound, and international expansion—featuring practitioners who have built multi‑million‑dollar pipelines.
Also developing:
By the numbers: Unidata raises $65.6M for joint data center venture
Microsoft expanded its Dragon Copilot AI clinical assistant with the first commercial ambient experience for nursing workflows and new extensibility to embed partner AI apps directly into clinicians’ workflows. The update links curated clinical content and tools from partners such as Elsevier, Wolters Kluwer, Press Ganey and Canary Speech to tackle pressures—physician visits average 15 minutes with 2.7 issues and eight actions per encounter, nurses report 65% high stress and spend over 25% of shifts on documentation—while automating revenue-cycle and prior-authorization tasks. By enabling third-party integrations and a general-availability healthcare agent service in Copilot Studio, Microsoft aims to reduce administrative burden, protect revenue integrity and accelerate adoption of ambient AI across care settings.
How to build a content engine without adding more work You don’t need a studio, script, or strategy to start. You just need to hit record. - Record what you're already doing—like your end of a sales call - Capture...
This week we hosted four SaasRise masterminds -- all with CEOs & founders of SaaS firms with $1M to $100M in ARR. Here are the topics we covered this week... Funnel Design → Demos & Bookings Outbound Infrastructure & Deliverability...
In this episode, host Drew discusses the pitfalls of fragmented B2B marketing and how integrated campaigns can unify messaging, motion, and measurement. Guests Kelly Hopping, Scott Morris, and Marni Carmichael share practical frameworks—goal‑driven themes, a hub‑and‑spoke model, and tight SDR...
In this episode of Marketing Over Coffee, host John Wall and Chris Penn sit down with Katie Robbert, CEO of Trust Insights, to discuss the importance of clean data and how it underpins effective AI strategies. They break down the...
Most businesses are drowning in AI marketing tools but starving for results. They've got ChatGPT writing bland copy, automation running wild with zero strategy, and dashboards full of vanity metrics that don't move the needle. Here's the brutal truth: AI without human...
Beyond Rankings: UX-Driven SEO for B2B Growth [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/oOcPZWFn3U
As generative AI makes convincingly fake content ubiquitous, the article argues that testimonial must shift from praise to verifiable proof of identity and work history. It warns that polished sizzle reels and AI-generated endorsements can mask inauthentic speakers, influencers or...
We’re back with another deep dive into the shifting landscape of venture capital, and this week we’re joined by a legend who’s seen it all—Roger Ehrenberg. Roger founded IA Ventures in 2008, building one of the most respected early-stage portfolios...
So there's a growing trend in GTM leadership I'm seeing recently. It's not one I necessarily agree with, but I get it. It's ... No CMO. What do I mean? Not no marketing or no leadership. But...
On the Duct Tape Marketing Podcast, Ava Gutierrez of ThinkWithAI.com urged businesses to adopt AI task-by-task rather than as wholesale job replacements, framing AI as a “new hire” that needs context, onboarding and clearly defined roles. She recommends mapping individual...
The traditional CMO role and Media Buyer roles will be dead by end of next year. CMOs will expand and become more extensive with a stronger correlation to finance and ops than just marketing. Media Buyers will become more holistic...
Just wrapped up the 2025 Music City Demand Gen Summit. Super proud to say that we consistently heard "this is one of the best events I've ever been to." 🥹 We brought 55 B2B marketing leaders together at the Woolworth...
HubSpot’s September 2025 release delivers 14 practical product updates focused on smarter reporting, tighter data guardrails and modest AI enhancements aimed at reducing routine work. Highlights include social media metrics in the Custom Report Builder, a redesigned threaded CRM timeline,...
The difference between a $10k/mo deal vs. a $100k/mo deal comes down to one skill: value-based pricing. Most people hop on customer calls like drones; they ask the same questions over and over without thinking twice about the highest leverage opportunity...
💡 The org chart isn’t going away — but the way we use it is about to change. AI is helping us move beyond structure to focus on what really matters: people, skills, and customers. 🤖❤️ The future of work...
B2B strategies should prioritize storytelling to build long-term, human trust that outlasts short-term performance gains, the article argues. It outlines a playbook—customer interviews, buyer personas, a content library, unified messaging and targeted ABM tactics—illustrated by Company A’s launch of a...
Critics don’t buy; customers do. If the market says “yes,” your aesthetic distaste is just a diary entry. Adam Singer and I talked about a lot on the Revenue Diaries this past week. But we ended on an excellent marketing-centric...
Huge if true. Wrote a bunch about the Sign in with ChatGPT opportunity back in April. “Today, there’s no secure way to link a ChatGPT account to another tool. No OAuth. No scoped tokens. No way to persist context responsibly. What’s needed...
In this episode, host interviews email strategist Jessica Best about transforming basic email blasts into automated revenue engines. She outlines three tiers of email automation—triggered, behavior‑based, and lifecycle sequences—that deliver personalized messages at optimal moments, freeing marketers from manual sends....
I was excited to present at Tim Rath ’s Future of Revenue Marketing event in London next week… but I’ve decided to hang with our amazing customers in Paris for Unleash. Customers always come first. You shouldn’t be dismayed because...
Are you looking for a speaker who can make complex B2B marketing, AI, and go-to-market strategies feel clear, practical, and energizing? I deliver customized keynotes and hands-on workshops that bridge the gap between strategy and execution—equipping teams to spark fresh...
In this episode, host Harsha Chachadi explores how FM is redefining Account‑Based Marketing by shifting from a support‑centric model to a client‑centric growth engine, emphasizing personalized, one‑account‑at‑a‑time strategies. He discusses practical tactics for aligning sales and marketing, leveraging data to...
Smart marketers don't just target specific buyers. They target specific *moments*. I'm talking about the real-life trigger events that flip a buyer from "not interested" to "I need this NOW!!" Not long ago, uncovering those triggers was a major lift. You'd launch expensive surveys,...
Is measurement a dirty word for marketers? I caught up with LinkedIn ’s Head of Ads Measurement, Jae O. last week at Advertising Week NY, and his response to that question really stuck with me: “When you’re trying to measure...
Marketers must shift Martech from scheduled, campaign-driven systems to real-time, behavior-driven platforms that respond within seconds to customer signals—clicks, cart adds or content views—because delays create a “behavior gap” that costs brands millions in missed engagement and conversions. The article...
Imagine being a $100 million plumbing company, completely dominating your market with 16,000 more Google reviews than your closest competitor, and still saying, "Our marketing isn't good enough." That is rare my friends. Why? Because the majority of CEOs dominating...
This week’s Enterprise SaaS CEO/Founder Mastermind We covered five topics that every SaaS founder needs to think about, here’s what happened. 📦 Creative Marketing Ideas for Year-End We talked Q4 campaigns with $20-25K budgets. Members shared: sending bulky FedEx packages...
In this episode, host Tom Hunt talks with Koby Conrad about how Rupa Health grew from $5 M to $75 M by using doctor‑influencers as full‑time, equity‑bearing employees. Conrad explains that turning the company’s podcast and “Rupa University” into profit‑center assets and...
🔴 If you're a content marketer, this is why you have Analytics! Some content gets real results. Some content …not so much. This is obvious to every marketer who's pushed the publish button. But it’s less obvious that content performs...
Why Product-Led Growth Beats Traditional Sales!! In this video, we explore how self-service acquisition, frictionless user onboarding, and natural value expansion create a seamless experience for users. Learn the secrets behind viral loop architecture and how the right product design...
In this episode, CMO Nicholle Stacey explains how B2B firms can boost web traffic by starting with a thorough SEO audit, aligning content with their Ideal Customer Profile, and fixing technical issues to improve domain health. She stresses that quality,...
Most AI products are not creating new categories as much as they are resegmenting existing ones. The distinction is critical for a team to understand. These lessons have been learned over and over again by many of us.
How #AI is Changing B2B Web Design and Digital Marketing - B2B Marketing Blog | Webbiquity - https://t.co/y2kwYHoMbL
Bot-generated fake brand outrage is a rising problem—what #marketers need to know https://t.co/qK7v5fULIQ
Eventually ... everyone goes a bit enterprise Eventually ... everyone adds a sales team
With the next version of SaaStr AI VC, you won't wonder if you are a fit for any given fund anymore We'll just tell you. Right there, right now. https://t.co/ONomUsL4kw
Measuring brand visibility in the answer layer above search. https://t.co/tkK7aYce5t via @DuaneForrester, @sejournal
The fastest way to waste a year: Build something nobody asked for, spend six months perfecting it, launch it, hear crickets, then finally ask people what they actually want.
Here’s a look at why face-to-face interaction is so important and how companies can make it happen effectively without losing the benefits of a hybrid workplace. https://t.co/wKCq6pHqhM via @bestcorpevents #teambuilding #futureofwork
You probably need a team of Forward Deployed Engineers. Even if you don't think you do. We've deployed 11 AI Agents so far at SaaStr, and we're adding our 12th, Agentforce. More on that soon! One common thread: the vendor...
Note: All things B2B at Advertising Week, including me, were sponsored by LinkedIn Marketing Solutions. Here’s what I heard this week at Advertising Week New York, where 20,000 marketers, media pros, and creative minds filled the city to talk about...
You're Invited Want to see my new keynote? It's all about how to use the human touch to out-perform your competition in the age of AI and automation. It might be my best work, ever. I'm doing the whole talk...
Whirlwind trip to #Dreamforce25 this week, amazing to get time with friends, hang at 6sense 's #Club6 , talk agentic marketing with CMOs at the Qualified breakfast, then hang with the one and only Brent Adamson at his book signing....
The biggest mistake SaaS founders make is spending too little on sales & marketing. This works until around $3M–$5M ARR, not more. Here’s why👇
The biggest mistake SaaS founders make is spending too little on sales & marketing. This works until around $3M–$5M ARR, not more....Here’s why👇 Most SaaS founders obsess over product but underinvest in growth. Then the company stalls. The reason is...
The distribution shift is here. OpenAI is making progress on all three main entry points for products: Search (ChatGPT), Apps (Apps SDK), and Social (Sora). Ravi Mehta and Adam Fishman joined me on Unsolicited Feedback. My favorite quote from Ravi:...
People talk about endless growth hacks, but is the REAL marketing moat in 2025 Brand? 🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like this https://t.co/u5dOhYSmqT
Fundraising Best Practices Every Early Growth-Stage Founder Should Know https://t.co/fofyIRkCgZ via @TTCapPartners #startups #VC #PE https://t.co/rdE5P1NOqY
Research: How to Delegate Decision-Making Strategically - https://t.co/sUHr5cm4R7 - https://t.co/1oObzNjeuR by Hayley Blunden and Mary Steffel
