Today's B2B Growth Pulse
RSA America teams with AWG to bring digital commerce to 1,100 independent grocers
RSA America announced a strategic partnership with food wholesaler Associated Wholesale Grocers (AWG) to deploy its integrated digital commerce and retail media platform across AWG’s network of more than 1,100 independent grocery members and 3,500 stores. The solution equips retailers with enterprise‑grade tools for loyalty programs, e‑commerce, mobile apps and AI‑driven shopper insights, aiming to boost digital sales for independent stores.
Also developing:
By the numbers: Oxford Quantum Circuits raises $330M Series C
Ep. 78 FM: Rewriting the ABM Playbook
In this episode, host Harsha Chachadi explores how FM is redefining Account‑Based Marketing by shifting from a support‑centric model to a client‑centric growth engine, emphasizing personalized, one‑account‑at‑a‑time strategies. He discusses practical tactics for aligning sales and marketing, leveraging data to prioritize high‑value accounts, and measuring success through customer lifetime value. Listeners gain actionable insights on building scalable ABM programs that drive deeper relationships and revenue growth in traditionally support‑heavy industries.
Marketing at the Speed Of Behavior: Why Martech Must Catch Up With Customers?
Marketers must shift Martech from scheduled, campaign-driven systems to real-time, behavior-driven platforms that respond within seconds to customer signals—clicks, cart adds or content views—because delays create a “behavior gap” that costs brands millions in missed engagement and conversions. The article...
This B2B Marketer Uses Influencers To Drive Negative CAC
In this episode, host Tom Hunt talks with Koby Conrad about how Rupa Health grew from $5 M to $75 M by using doctor‑influencers as full‑time, equity‑bearing employees. Conrad explains that turning the company’s podcast and “Rupa University” into profit‑center assets and...
Product-Led Growth Trumps Sales with Frictionless Onboarding
Why Product-Led Growth Beats Traditional Sales!! In this video, we explore how self-service acquisition, frictionless user onboarding, and natural value expansion create a seamless experience for users. Learn the secrets behind viral loop architecture and how the right product design...
Ep. 194: How Successful B2B Companies Are Increasing Their Web Traffic
In this episode, CMO Nicholle Stacey explains how B2B firms can boost web traffic by starting with a thorough SEO audit, aligning content with their Ideal Customer Profile, and fixing technical issues to improve domain health. She stresses that quality,...
Let Vendors Handle AI Agent Deployment, Not You
You probably need a team of Forward Deployed Engineers. Even if you don't think you do. We've deployed 11 AI Agents so far at SaaStr, and we're adding our 12th, Agentforce. More on that soon! One common thread: the vendor...
LinkedIn Powers B2B Presence at Advertising Week
Note: All things B2B at Advertising Week, including me, were sponsored by LinkedIn Marketing Solutions. Here’s what I heard this week at Advertising Week New York, where 20,000 marketers, media pros, and creative minds filled the city to talk about...
AI Is Your Key to Better Market Research and Planning
MarTech argues that generative AI is transforming market research and planning by drastically shortening cycle times—turning processes that once took days into hours—and enabling faster, data-driven decision making. The piece highlights practical use cases and tools that streamline research, synthesis,...
You're Invited: Connect at Our Upcoming Event
You're Invited Want to see my new keynote? It's all about how to use the human touch to out-perform your competition in the age of AI and automation. It might be my best work, ever. I'm doing the whole talk...
AI Enhances Human Creativity and Boosts Event Value
Whirlwind trip to #Dreamforce25 this week, amazing to get time with friends, hang at 6sense 's #Club6 , talk agentic marketing with CMOs at the Qualified breakfast, then hang with the one and only Brent Adamson at his book signing....
Your Apps and Social Channels Depend on Email More than You Think
MarTech warns that despite the rise of apps and social platforms, email remains the most durable channel for building customer trust, loyalty and long-term engagement. The article argues apps face high churn and social trends are transient, while email—an owned...
Underfund Sales & Marketing Limits SaaS Growth Past $5M
The biggest mistake SaaS founders make is spending too little on sales & marketing. This works until around $3M–$5M ARR, not more. Here’s why👇
Invest 10‑40% Revenue in Sales to Scale SaaS
The biggest mistake SaaS founders make is spending too little on sales & marketing. This works until around $3M–$5M ARR, not more....Here’s why👇 Most SaaS founders obsess over product but underinvest in growth. Then the company stalls. The reason is...
Checkmarx One Surpasses $150M ARR and Expands Global Leadership in AI-Powered Application Security
Checkmarx said its Checkmarx One platform has surpassed $150 million in annual recurring revenue just three years after launch, driven by rapid global adoption of its agentic-AI application security tools. The company also introduced a new AI Coding Security Assistant...
ChatGPT Redefines App Discovery, Threatening Big Incumbents
The distribution shift is here. OpenAI is making progress on all three main entry points for products: Search (ChatGPT), Apps (Apps SDK), and Social (Sora). Ravi Mehta and Adam Fishman joined me on Unsolicited Feedback. My favorite quote from Ravi:...
Reddit Tops AI Citations, but Marketers Overestimate Its SEO Value
Here is a more detailed version of the scale containing examples of buying-intent queries. Any query scoring higher than 1.35 on our scale was considered “buying-intent”:In June 2025, an infographic began circulating showing the websites most cited by AI Models...
SaaStr 825: How the AI Era Has Directly Impacted Marketing and Sales with Snowflake's CMO and Founding CRO
In this episode, Snowflake’s founding CRO Chris Degnan and CMO Denise Persson explain how the AI era has reshaped the company’s culture, security posture and data‑first strategy, enabling both marketing and sales teams to automate busywork and deliver more personalized experiences....
B2B Buyers Turn Searches Into Conversational LLM Dialogues
A lot changes when #B2B buyers use LLMs to research how to best solve their problems. They type in prompts that average 23 words, instead of a 4-word search phrase. We need to shift our thinking from information to conversations....
Founders Must Stay Engaged, Focus, and Play the Long Game
Founder came up to me yesterday and told me he’s been stuck at the same 7-figure revenue for years. Here’s what I learned about breaking through revenue ceilings: 1. People think you can ‘hire a CEO and get out of their...
GrowthRise Mastermind Recap Oct 14, 2025
The post recaps a GrowthRise Mastermind session for B2B marketing leaders, focusing on optimizing cold email outreach, domain handling, social ad tactics, and lead warming. It advises using Instantly as a front‑end gatekeeper, moving engaged contacts to tools like Beehive/Brevo,...
Effective Planning Turns Chaos Into Clear Direction
🎯 From Chaos to Clarity: Planning Done Right Every fall, marketing teams gear up for annual planning. For many, Q4 becomes a scramble—rushed budgets, unfinished goals, and vague decks. But one of my clients, an 11-person marketing team, decided to...
AI Works Best When Used Thoughtfully and Ethically
Using AI Responsibly — Out Today on Tippie Leads from The University of Iowa Tippie College of Business 🎙️ AI can make our work faster and more efficient — but only if we use it wisely. In this week’s episode,...
Why Being a “Nice” Manager Totally Backfires, According to Simon
In a recent session with The Optimism Library, leadership expert Simon emphasized the critical distinction between being "nice" and being "kind," highlighting how the former can undermine team performance. He shared his personal journey of prioritizing likability over accountability, which...
Pricing Calculators Outconvert Contact Forms—Upgrade Your Lead Strategy
Did you know the average "contact us" page has a 3-4% conversion rate? Did you also know the average pricing estimator (i.e. calculator) on a website has a 41% conversion rate? Here's the most interesting part: 👉 99% of websites...
ChatGPT Apps: The Next High‑Reward SEO Frontier
Had a fun time speaking at @ahrefsevolve. Some takeaways from my talk on the future of SEO: - ChatGPT Apps could be a new form of SEO. Whether it becomes a big thing or not is impossible to guess. What is...
KERV.ai’s Interactive, Shoppable Solutions Are Now Available Across Amazon’s Portfolio of O&O and 3P Premium Inventory
KERV.ai has partnered with Amazon Ads to launch shoppable, interactive advertising solutions across Amazon’s premium inventory, including platforms like Prime Video and Fire TV. This collaboration allows brands to leverage KERV's advanced AI-driven creative capabilities, enabling seamless integration into their...
Brand, Not Hacks, Is 2025's True Marketing Moat
People talk about endless growth hacks, but is the REAL marketing moat in 2025 Brand? 🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like this https://t.co/u5dOhYSmqT
Essential Fundraising Tips for Early Growth Founders
Fundraising Best Practices Every Early Growth-Stage Founder Should Know https://t.co/fofyIRkCgZ via @TTCapPartners #startups #VC #PE https://t.co/rdE5P1NOqY
Analogic Corporation and Analytical AI Announce Strategic Partnership for Enhanced Security Detection Capabilities
Analogic Corporation has entered a strategic partnership with Analytical AI to integrate advanced artificial intelligence threat detection into its ConneCT Checkpoint and SeleCT Checked Baggage Computed Tomography (CT) systems. This collaboration aims to enhance security detection capabilities for Analogic’s extensive...
Strategic Delegation Boosts Decision Quality and Empowerment
Research: How to Delegate Decision-Making Strategically - https://t.co/sUHr5cm4R7 - https://t.co/1oObzNjeuR by Hayley Blunden and Mary Steffel
Founders Must Preserve Their Core Story Amid Metrics
Every company starts with a story that’s truer than the product. Over time, the product gets attention, the story gets diluted, and the truth that built it gets buried under metrics. The founder’s real job is to keep digging it...
Force Management Launches Ascender AI to Power Its Sales Acceleration Platform with Built-In Intelligence
Force Management has unveiled Ascender AI, a sophisticated addition to its Ascender revenue acceleration platform, designed to provide real-time coaching and content navigation for sales personnel. This AI-driven assistant leverages Force Management’s established methodologies, offering personalized guidance based on individual...
Google VP Outlines Creator Priorities for AI Search AEO/GEO
Google's VP of Product answered a question about AEO/GEO for AI Search, addressing what creators should consider. https://t.co/wk1IOfH8uj via @martinibuster, @sejournal
Repetition Turns Familiarity Into Belief
Familiarity breeds belief The lesson? Repeat yourself. By the time you’re sick to death of saying the same thing, your audience is finally starting to get it.
Strategically Use Engagement, Team‑Building, Training for High‑Performance Teams
Here's how to recognize the need for #EmployeeEngagement and use #teambuilding and #training strategically to help create and sustain high-performing work teams. How to Build and Maintain High-Performing Teams: https://t.co/p8UJLdJsyy via @bestcorpevents https://t.co/RN6B8HfkPQ
Build a Powerful FAQ for Your WordPress Blog
How to Create an Informative FAQ For Your WordPress Blog - B2B Marketing Blog | Webbiquity - https://t.co/EVatA4MJLV via @seosmarty
Audio’s Fast Pace Drives Marketing Takeaways From SiriusXM Event
Behind the scenes of last week's SiriusXM Media event in NYC -- feat. a beautiful Lamborghini in the green room 😂 🚗 💨 (Fitting, because audio is moving that fast...) Don't miss the highlights from this incredible Built with Audio...
Delayed Vendor Response Cost Me a Deployment Window
I had a window to deploy a new app a few weeks ago. A few days of time to dedicate to it. I reached out to the vendor and I even told them I’d be a halo customer for them...
Attention Is Cheap; Real Impact Requires Emotional Connection
Be honest - when was the last time your marketing actually moved someone? Not a view, not a click, not a “conversion.” I mean when it actually created the definition of "impression" and actually impressed something on someone. When it...
Future B2B Brands Must Drive Performance, Stand Out, Surprise
Tom Stein : What does B2B brand need to be in the future? The following IAA Global B2B Brand Summit panel of senior marketing leaders shared answers: Hugo Hensley , BrandFinance: “Connecting to business performance. No longer just short term...
Buyers Know Sellers; B2B Must Impress Early
According to research from 6sense , buyers have been through all or part of 8 buying cycles across their careers. That means, by the time they're in-market, they already know the players, the sellers and have opinions. B2B sellers need...
Blend McDonald’s Speed with Five‑Star Quality
Perfection at scale That should be the goal of any brand. With scale being defined on your own terms. Human nature always takes the easy road. That’s why McDonald’s became a multi-billion-dollar empire. They didn’t sell the best food. They...
Capture Attention in First 30 Seconds to Keep Ideas Alive
Brilliant ideas die if your audience doesn’t engage. Your message is too important to let this happen. Planning how you’ll keep your audience engaged is so simple and so critical. There’s a ton of advice out there, but here are...
Swap “Brand” For “Reputation” To Build B2B Value
Is “brand” a dirty word in B2B Marketing? At IAA Global Brand Summit today, the first panel touched on the notion of brand, which is often thought of as a dirty word in B2B marketing, not something to invest in...
AI Builders Draft Fast, but Miss Core Details
AI website builders are like interns on caffeine. Fast, but forgetful. We tested 19 AI website builders. Generated 51 landing pages. Scored them across 60 UX, CRO, and SEO criteria. Most skipped basics like testimonials, pricing clarity, and brand identity. The best ones (Base44,...
Greeting the Community with a Friendly Hello
Hi everyone, In this lesson, I dive into the world of venture capital, growth funding and the intricate process of securing investments for high-growth technology companies. I share insights on the importance of capital infusion for high-growth firms in highly...
Leverage Human Touch to Win in the AI Era
Want to see my new keynote? It's all about how to use the human touch to out-perform your competition in the age of AI and automation. It might be my best work, ever. I'm doing the whole talk for you....
Creator‑Led Ads Define B2B Brand Era
I'm really excited to be joining some incredible people in a session at the Advertising Research Foundation (ARF) Creative Effectiveness Day this Thursday in NYC. In the session, “The New B2B Playbook: How Creator-Led Advertising Builds Distinctive Brands,” I'll be...
Customers Reveal Priorities by Avoiding Time‑Wasting Tasks
Customers won’t tell you what to build. They’ll just show you what they hate wasting time on.
Proof Over Potential: Deliver, Learn, or Be Replaced
The market doesn’t care about your potential. It rewards proof. Every demo, every launch, every interaction is just a test of whether you can translate conviction into clarity. You either learn faster than the world changes or you get replaced...