Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Appfigures: From Downloads to Revenue, Build a Smarter App Growth Strategy
Appfigures is an all‑in‑one mobile app intelligence platform that unifies downloads, revenue, ad spend, ASO, reviews, and competitive data into a single dashboard. The service monitors over 4.4 million apps, processes more than $13 billion in annual revenue, and tracks 11 billion downloads each year for its 347 000 global users. By consolidating fragmented metrics, it lets developers, marketers, and analysts make faster, data‑driven decisions across the entire app lifecycle. The platform also offers market‑wide insights such as keyword trends, SDK adoption, and macro‑level index benchmarks.
Scalable Review Pipeline Finds Only 1.8% Pain Signals
In just ONE HOUR I did this, with only my voice… this what GTM Engineering looks like in the future… 100% in Claude Code and with Apify ! What We Did: Review Enrichment & Classification Pipeline We built a scalable...
Startups Only Need a Strategist for Few Hours
The one hire I don't need, and none of my portfolio cos need, is a "Strategist" I know at certain stage in many folks' career, that's what they want to do Advise on strategy more than do work themselves No criticism But most startups...
CallHippo: Scale Outbound Sales Teams To Close More Deals Faster
CallHippo is a cloud‑based virtual call‑center platform that consolidates outbound and inbound calling, messaging, analytics, and automation for sales teams. Its intelligent routing and parallel dialing cut time‑to‑contact, while AI‑driven insights provide real‑time coaching and automated call summaries. Integrated CRM...
Consistency Starts It, Details Accelerate Growth
I've been writing online for 6 years. And I still learn stuff that surprises me. Little things that seem obvious in hindsight. Like, why some posts take off, and others don't. Or why small tweaks change everything. The strategy is...
Ask Customers Directly: The Simplest Insight Source
Easiest way to find what your customers want? Ask them... So many times companies over analyze this and ignore what's right in front of them. Send surveys, give a great CX and ask why someone purchased your service/product.
Optiway Route Planner: Simplify Delivery Routes with Up to 200 Stops & an Intuitive Interface
Optiway Route Planner is a logistics software that lets businesses create, optimize, and share delivery routes with up to 200 stops in a single plan. Its intuitive map‑based interface reduces planning friction, while built‑in optimization algorithms cut mileage and labor...
Assume Layoff, Master AI, Become Indispensable
Here’s my brutal advice for 2026 but it’s given with love and to help: Assume You Get Laid Off This Year. Just assume it. Why? - Assume you aren’t AI fluent enough - Assume an AI agent replaces you -...
Context Graphs: Hype Meets Reality Check
A concept is making the rounds in AI circles right now that has many people very excited: context graphs . Foundation Capital published a piece calling it "AI's trillion-dollar opportunity." Engineers and founders are writing technical breakdowns of how it...
Ecommerce Success with Fractional Talent
The Starters, launched in late 2023, is a two‑sided marketplace that connects ecommerce brands with vetted fractional talent, now hosting over 600 freelancers and serving 500 client brands. The platform differentiates itself by charging freelancers zero commission and requiring brands to...
People First: Manifesto Drives Never‑Stop‑Learning Brand
Your only competitive advantage is your people. That belief shaped how we approached the Docebo rebrand from the very beginning. Because (as a marketer) it's your duty to give your company a damn opinion in the market. So, before any...
Build Stories From Real Audience Insight, Not Buzzwords
“Storytelling” gets tossed around so much can end up meaning ... nothing. In this clip, John Elbing , author of Storybuilding, helps us move past story as a buzzword and into something more useful: building stories from real audience insight....
Lachlan Martin Google Ads Consultant Launches Service to Boost Sydney Businesses
Sydney digital marketer Lachlan Martin launched a client‑focused Google Ads service aimed at service‑based businesses across Sydney and NSW. The offering begins with a profitability assessment to ensure campaigns are viable before any spend. It emphasizes high‑intent keyword targeting, daily...
Latent Demand: Unseen Needs Outpace Traditional Unmet Wants
The concept of the problem-unaware buyer is a long-standing one, especially in tech, where the dream is to unlock and dominate a whole new market through innovation. It falls often into the category of latent demand - a very real...
Boost Growth by Optimizing Customers, Churn, and Sales Focus
Best things to do when .. you don't know what to do: 1/ More time w/existing customers. Meet 5/mo IRL. 5/week on Zoom. 2/ Hire 1 great VP 3/ Drive down churn. You grow faster even w/o more leads 4/ Join more sales calls....
How Inflation Reshapes Shopping Habits and Trust in Private Labels
Rising inflation is prompting shoppers to alter how they spend, favoring smaller quantities and lower‑cost alternatives such as canned fruit over fresh produce. Capgemini’s 2026 consumer study of 6,000 respondents shows nearly half of shoppers are trading down, while low‑...
Dashboards Show History, Not Growth Opportunities
the problem with dashboards: they don’t tell you where to grow. They tell you where you’ve been. Mid-market teams don’t lack data. They have plenty of dashboards: CAC. LTV. Funnel conversion. Segment performance. I remember attending a weekly meeting w/...
Press Spike Amplifies SEO, AI Mentions, and Sales
What happens when you get a big spike in press coverage? Changes to your Google SERP? Yup. Changes to how AIs talk about you? Yup. Changes to sales? Yup, that too. 😎 This past Sunday, Geraldine and I joined Caitlin...
ShortsIntel Launches AI Platform to Automate Collecting, Tracking, Rights Management UGC and Community Videos
ShortsIntel unveiled an AI‑powered Social Video Intelligence platform that automatically gathers, tags, and manages short‑form user‑generated videos from TikTok, Instagram Reels, and YouTube Shorts. The tool detects untagged brand mentions, streamlines rights clearance, and offers competitor Share‑of‑Voice insights. By centralizing...
Optrua and Advantage Design Group Announce CRM Modernization Initiative Driving 80% Increase in Lead Capture
Optrua and Advantage Design Group completed a CRM modernization project that migrated ADG to Microsoft Dynamics 365 and optimized the platform. The phased, business‑first approach delivered an 80% increase in lead capture, cut unnecessary database storage, and standardized sales workflows....
Syntes AI Announces Integration With OpenAI to Power Trusted, Actionable Enterprise AI Agents
Syntes AI announced a native integration with OpenAI, allowing enterprises to combine OpenAI’s large language models with Syntes’s execution and governance platform. The integration lets AI agents reason over live business data, enforce governance policies, and execute actions across ERP,...
Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys
Amperity unveiled its Customer Data Agent, the first enterprise‑grade AI agent that turns natural‑language queries into live customer segments and journey workflows. Leveraging Amperity’s unified, real‑time customer profiles and patented identity resolution, the agent can generate activation‑ready outputs without engineering...
AI-Driven Future Innovation Experience — TCL Showcases Microsoft AI-Powered Smart Terminals at CES 2026
At CES 2026, TCL unveiled a new line of AI‑driven smart terminals that span displays, mobiles, wearables and home appliances. The devices embed Microsoft Azure Speech, Azure OpenAI and Copilot capabilities to deliver real‑time translation, content generation and personalized recommendations....
Send More Emails Weekly, Boost Retention Without Harm
Most brands don’t send enough emails… We’ve worked with brands sending 2-3 emails a day. A vast majority of brands can send 5-7 emails a week and see very little if any negative impacts. Not sending this much? Test it… Start sending more and...
Practical AI Tactics for Scaling Revenue and Reducing Churn
No fluff. No panels about "the future of AI." At SaaStr AI Annual 2026 (May 12-14) you'll learn: 💲How to price AI features 🤖How to reduce churn with AI agents 💰How to build AI GTM agents that work 🧖♀️How to hire (or not...
Super League Acquires Let’s Bounce, Inc. To Accelerate Full Funnel Marketing Within Gaming and UGC Channels
Super League announced the acquisition of Let’s Bounce, Inc., a marketing‑technology firm specializing in scalable, measurable brand engagement within gaming and user‑generated content (UGC) environments. The deal brings Bounce’s automation, loyalty mechanics, and campaign measurement tools into Super League’s playable‑media...
Add a Revenue Filter to Claude Code for Growth
Claude Code lets you build anything. Most founders are using it to make $0. I almost did the same - until I added a revenue filter. Here’s how I use it to drive retention, expansion, and net-new revenue ↓
AI‑Driven GTM Built in 180 Days: Key Wins
1/ Personio's CRO Phil Lecor built an AI-powered GTM in 6 months. From nothing to all-in in 180 days. $8.5B company. 400 salespeople. 15,000 customers. Here's what actually worked (and the mistakes to avoid): 🧵 https://t.co/qhDbuFmAxS
VIAVI Introduces Augmented Reality Solution for Visualizing Radio Frequency Signals in Real Time
VIAVI Solutions has launched RF Viewer, an augmented‑reality overlay that visualizes radio‑frequency (RF) signals in real time, and integrated it into its OneAdvisor 800 Wireless test platform. The solution was co‑developed with Verizon Wireless to help technicians locate passive intermodulation (PIM)...
AI-Driven Efficiency Fuels Flat Hiring and Lean Teams
Noticing fewer job openings in 2026? Big companies like Shopify and Chime are keeping headcount flat. 66% of leaders want to stay pat or even cut roles. Why? Uncertainty, a focus on capital efficiency, and a big bet on AI driving productivity. Lean teams...
Brand Is the Lasting Feeling, Not Just Visuals
Brand is more than a logo, colors, or your feed aesthetic. Brand is the feeling customers carry when you’re not in the room. • Trust • Identity • Reliability Design makes it look good, brand makes it last.
3 Incrementality Testing Mistakes — and How to Avoid Them
Incrementality testing is becoming a core pillar of performance‑marketing measurement, but many teams still stumble over three common errors. First, they launch tests without a clear learning objective or decision framework. Second, they report lift percentages without translating them into...
Share, Don’t Perform: Build Genuine LinkedIn Impact
Here's a quick tip on how to build an effective presence on LinkedIn. Too many people on LinkedIn are "performing" for their current (and future) followers. Instead of self-centered performing, focus on generous *sharing*. We all have something to share...
Leverage Existing $100M ARR to Build AI In‑House
Ok so on LinkedIn this week I saw another founder I know at $100m+ ARR where growth has slowed … just leave the keys on the table. Quit. This founder said he was excited to explore what AI could do...
A 5-Step Blueprint for CRM Naming Conventions
The article outlines a five‑step blueprint for establishing consistent CRM naming conventions, covering component definition, structure selection, template creation, documentation, and team training. It emphasizes that chaotic asset names hinder searchability, reporting accuracy, and overall productivity. By adopting a clear...
New GTM Era: From ChatGPT to Claude Code
We’re entering a new era of GTM from ChatGPT > Clay > Claude Code. Here’s how I see the change…
Inbound Leads Over 40% Drive 30% Growth
"Companies that have 40% or more of qualified pipeline coming from inbound hand raisers were the highest correlation to 30% or more growth rates" Ray Rike and Dave Kellogg on The Transaction .
Vertiv Expects Powering Up for AI, Digital Twins and Adaptive Liquid Cooling to Shape Data Center Design and Operations
Vertiv’s Frontiers report outlines how AI‑driven workloads are reshaping data center design, emphasizing five emerging trends. It highlights a shift toward higher‑voltage DC power architectures, on‑site energy generation, digital‑twin‑enabled rapid deployment, and adaptive liquid cooling to meet extreme densification and...
Avoid Product Debt: Explore Four Directions Before Building
AI has accelerated product execution far more than product discovery. This is going to lead to mountains of product debt - features that few customers use. Just because we can ship faster doesn't mean we should ship all the things....
AI Speeds Site Building, but Can't Replace Strategic Judgment
Building a website with AI is faster than it has ever been. That speed exposes a problem most people miss. The reasons websites fail are rarely technical, and AI does not fix the underlying ones. At Crazy Egg, we built a site...
Actual SEO Media, Inc. Outlines a Practical SEO Debugging Framework for Quick Results
Actual SEO Media, Inc. released a practical SEO debugging framework aimed at quickly restoring lost search visibility. The guide identifies common causes such as technical errors, thin or duplicate content, and broken links that can trigger traffic drops. It outlines...
Avoid Overreacting: Prioritize Consistent Long‑Term Growth
One of the worst things you can do as a brand owner is make too many decisions / changes. If things are trending properly and you're reaching targets. Don't find ways to react or create problems just to react. Focus on net...
Leaders Win by Embracing AI in the New Era
I had a great conversation on today’s episode of The World Class Leaders Show with Andrea Petrone ! We talked about how leaders can win with AI and what’s changing for CEOs and leaders in the AI era. I hope...
Five Unpopular B2B GTM Predictions Threaten 2026
And now for five WILDLY unpopular predictions for B2B GTM in 2026: 1️⃣ More heads of marketing will report to the CRO 2️⃣ Brand investments will increase, but will ultimately be judged on short-term pipeline impact creating more marketing ROI...
Measure Category Health, Not Just Internal ROI
As you take on 2026, many will be looking at their full prior year of performance metrics to answer "what worked best that we can lean more into?" I think there's a critical view to add, and it's a highly...
Leadership Clarity Reduces AI Fear and Boosts Productivity
Even as the use of AI in the workplace expands rapidly, employees are expressing fear of the technology. Concerns range from increasing performance expectations and difficulty keeping up with rapid technological change, to a shortage of practical training and the...
Invite the Right Stakeholder Early to Solve Problems
Most work problems are easy to solve once they reach the right person. The trouble starts when they don’t get there directly. I was on a call yesterday where a small, solvable issue had already picked up unnecessary weight. I’ve...
Authenticity Over AI: Real Craft Drives Marketing Success
AI fatigue is real and so is the growing hunger for "what's real" in all aspects of what we do in business and marketing. As technology plays an increasingly important role in what we do to advance, there's always been...
Visibility Wins Through Multi‑Channel Volume, Not Perfection
Visibility used to mean ranking on Google and having a decent website. That definition is outdated. Today, visibility is the total footprint your brand creates across search, social, video, podcasts, earned media, and AI answers. It is whether your company...
Retention Begins With Memory, Not Just the Sale
If you want better retention, it’s about memory. • Your packaging is a billboard in their house. • Your content is a conversation that never ends. • Your post-purchase email is a reminder you’re real. Retention starts the moment they say yes. Most brands...