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Daily
Every morning
Weekly
Tuesday recap
LiveRamp expands Unity partnership to unlock 2.9 B mobile devices for marketers
LiveRamp has broadened its collaboration with Unity by integrating its RampID identity solution into Unity Exchange. The move gives marketers access to Unity’s mobile ecosystem of 2.9 billion monthly active devices worldwide and 256 million in the United States, enabling identity‑based omnichannel campaigns within mobile games.
Also developing:
Brand Networks announced that its AI‑driven advertising platform Aimy will now support TV campaigns through integration with Comcast’s Universal Ads API. The upgrade enables advertisers to generate, target and optimize TV spots automatically, using real‑time audience data from Comcast’s X1 set‑top boxes. Brand Networks claims the solution can cut creative production time by up to 70% and improve ROI by delivering data‑rich placements across linear and addressable TV, with the rollout beginning this quarter for pilot brands.
Thought Leadership is a hot topic for B2B marketers right now and justifiably so. Research from IBM's Cindy Anderson and Anthony Marshall found the cumulative value of purchases influenced by executives consuming thought leadership content to be $265 billion globally...
You can always tell when it’s marketing planning season. Not because of the leaves changing - but because the air smells faintly of pumpkin-spiced Excel spreadsheets. That potent blend of caffeine, desperation, and conditional formatted pivot tables can only mean...
Cisco unveiled the Unified Edge platform, a converged system that bundles compute, networking, storage and built‑in zero‑trust security into a single, modular chassis designed for distributed, agentic AI workloads at the edge. The solution offers zero‑touch deployment, centralized management via...
Law firms are running automated scans on Shopify stores right now, hunting for $10,000+ settlements. Over 10,000 small businesses get hit annually, and overlay widgets make you prime troll bait. Here's why: 👉 Overlays signal you're aware of accessibility (can't...
Synthesia just raised $200M at a $4B valuation after rejecting Adobe’s $3B offer. Here’s how they're building for the long game👇
Acxiom and ReachTV announced a partnership to create the industry’s first data‑powered travel media network, combining Acxiom’s granular consumer‑travel data with ReachTV’s linear TV inventory across more than 100 stations. The joint platform will enable advertisers to deliver real‑time, location‑based...
Synthesia just raised $200M at a $4B valuation after rejecting Adobe’s $3B offer. Here’s how they're building for the long game👇 Some context: Back in 2017, Victor Riparbelli left Copenhagen for London. AI wasn’t a hot topic. VR was. He...
I really wish more people understood this about using public speaking to grow your business! (Oh, btw: webinars ARE public speaking, and we need to approach them accordingly to drive better results.) Can't wait to lead this session.
Cisco unveiled a suite of AI‑ready networking innovations aimed at modernizing campus, branch and industrial environments. The rollout introduces AgenticOps—a platform that blends a proprietary large‑language model with AI Assistant to automate tasks, provide unified Meraki‑Catalyst visibility, and enable AI‑driven...
Imagine an event where your heroes of digital marketing are all presenting. That event is happening on Wednesday. My heroes will be there. It's a free webinar totally focused on lead gen and conversion. I'm doing a session on AI...
A few months ago, @MrWillNelson had a simple idea: What if founders could grow their audience on social media just by talking? That idea became TalkStories, a tool that calls you daily, captures your insights, and turns them into posts. I’ve used the...
DXC Technology was named a Leader in IDC’s 2025 MarketScape for Worldwide AI Services for National Civilian Government, topping a review of 20 vendors. The report cites DXC’s AI‑driven legacy‑modernization tools, deep sector expertise across tax, welfare, justice and home‑affairs...
Founder of company doing billions in revenue only has 300 employees. Doesn’t allow for hiring any new head count until it feels like people will quit from excruciating pain. Waits to see if the responsibilities can be absorbed by the org. Personally interviews...
Most big companies get innovation all wrong. They think it’s about chasing the next big idea. But IBM’s top software leader, Rob Thomas, points out, what really drives innovation isn’t ideation, it’s iteration. Too many teams treat innovation like a...
Dahua Technology inaugurated a new regional showroom in Budapest on Oct. 23, creating a dedicated hub for its Central Eastern Europe, Nordic and Türkiye markets. The facility will showcase the company’s latest AIoT products—such as Full‑color, WizColor, AcuPick, DoLynk Cloud and...
Founders: Ask your VCs in a quiet moment how much carry they have in the fund Very roughly, multiple this by the funds’ ownership stake in your startup … and then once again by 0.2 That’s about how much they...
💡 Trust is what happens between the meetings. Not in the agenda. Not in the slides. It’s built in the tiny moments—the hallway chats, the “how’s your dad doing?” check-ins, the post-call laughs. That’s where culture quietly compounds. Remote teams...
Codacy announced a free AI Coding Risk Assessment service that lets developers benchmark the security, privacy and regulatory compliance of AI‑generated code. The tool scans codebases for vulnerabilities, data‑handling issues and compliance gaps, delivering a risk score and remediation recommendations,...
System1 unveiled Test Your Ad Competitive Edge, an emotion‑driven creative intelligence platform that aggregates more than 100,000 ads into the world’s largest open effectiveness database. The service combines System1’s proprietary Premium emotional response metrics—Star, Spike and Fluency—with daily refreshed ad...
Merkle, the dentsu‑owned CX consultancy, has teamed with Airship and Salesforce Marketing Cloud to launch a mobile‑first loyalty accelerator that integrates Salesforce Loyalty Management with Airship’s real‑time mobile messaging and wallet capabilities. The solution lets marketers design and deploy loyalty...
Zenity announced a new Runtime Protection solution designed specifically for AI agents built on OpenAI’s AgentKit. The offering adds a lightweight security layer that monitors agent behavior in real time, enforces policy controls, and blocks malicious or out‑of‑bounds actions without...
The post lists the ten most common errors founders make when hiring a VP of Sales, emphasizing that a successful hire must deeply understand the product, be willing to sell and close deals themselves, and bring a ready pipeline of...
In 2009 I became the first pool builder in the world to aggressively discuss pricing online. That one decision led to millions in sales. In 2019 I became the first fiberglass pool manufacturer in the world to have a pricing...
Ed Poppe argues that holiday shoppers can be turned into long‑term brand advocates by replacing discount‑driven loyalty programs with genuine, friend‑like interactions. He cites La Quinta’s 2012‑2014 postcard experiment, where personalized handwritten notes from the VP of Loyalty doubled member...
The article argues that traditional demographic or persona‑based targeting oversimplifies customers, while behavioral segmentation captures the motivations and contexts that drive intent. By clustering users around actions, content consumption, and trust signals, brands can build dynamic personalization engines that anticipate...
Marketing teams continue to wrestle with data silos caused by departmental ownership, fragmented legacy systems, and cultural resistance to sharing. These technical and organizational barriers prevent a unified customer view, limit AI-driven insights, and create integration and scalability challenges. Overcoming...
The article promotes the upcoming MarTech Conference keynote on Nov. 4, 2025, where Scott Brinker will discuss the rise of agentic AI—autonomous, goal‑driven systems that act as teammates rather than mere tools. It explains how these AI agents are reshaping research, creative,...
If you want to build a predictable growth engine in your SaaS company, there’s one skill that changes everything: learning how to make paid ads profitable. When you understand your unit economics and can generate customers at a cost that...
How to Build a B2B Ad Strategy That Actually Scales If you want predictable growth in your SaaS, there’s one skill that changes everything: mastering paid ads. When you know your unit economics and can acquire customers at a cost...
Mark Schaefer and Andy Crestodina revisit timeless marketing fundamentals—strong branding, live events, and even the provocative power of sex—while framing them against today’s AI‑driven landscape. They argue that despite new tools, the core human drivers of connection and experience remain...
If you're in sales, don't let the fear of rejection stop you.
It’s an almost insultingly obvious first step in marketing that you should gather some insights about the current state of the market as an input into growth plans, yet that’s not an ability given to many marketers. The removal of...
Navigating the future of marketing isn't just about adopting new tech, it's about fundamentally rethinking how your brand connects, tells its story, and builds trust in an AI-powered world. I've seen countless leaders grapple with this shift – the tension...
Want leads? Want to meet 2,500+ of The Best in B2B + AI? It's the LAST CHANCE to sponsor SaaStr AI London Dec 1-2! Join the best of the best, from @Replit to @DuploCloud, from @cleverbridge to @happyfoxchat, from @AvaArtisan to @remote!! ...
How to Create a Presentation That Gets You Promoted - B2B Marketing Blog | Webbiquity - https://t.co/JkIJJVwXW6 https://t.co/KrA5aTEsP3
11 Qualities to Look for When Partnering with a #CSR #TeamBuilding Company https://t.co/dWk5zRdUxI via @bestcorpevents Here's how to choose a provider that can produce a memorable experience for your employees and make a real impact. #meetingprofs #corporateevents https://t.co/hD5OKgKrdY
Content isn't king (Not anymore) With AI, now anyone can create endless “good-enough” content. How do you break through? Original thinking.
Want more high-intent traffic that actually converts? ChatGPT channel delivers 6-10X better conversion rates, if you leverage bottom-funnel, transactional content. Focus less on generic info, more on topics like "cheap hotels in Tokyo" not "what is Tokyo." LLMs reward high-intent answers.
New!! “Nasdaq Reaches Another ATH. Nvidia Tops $5T. But Navan’s IPO and JAMF’s $2B Exit Show B2B Still Isn’t Easy.” https://t.co/T5c5VRn0Sp https://t.co/T5c5VRn0Sp
So I’ve been vibe coding for about 4 months and shipped 10 apps and now I’m doing something I didn’t want to do. I’m starting to build our own vibe’d marketing automations (on top of Resend ). If there’s one...
The founder who 'hired a CEO and stepped back' just shut down. Here's the email he sent me. "Eric, you were right. I thought I could hire my way to freedom. 3 years and $10M in burn later, we're done." His mistake?...
It's board meeting week! So (naturally), I just put the finishing touches on tonight's newsletter, covering everything board meeting prep, plus an 11-slide board deck template for marketing leaders. You can check out tips, tricks, and the template in the...
The worst advice I’ve ever heard is: “just post.” Thank you for reading my newsletter, Un-Ignorable Brands, where I share my tips for small business owners and brands who want to go from feeling invisible online to being the go-to...
B2B doesn’t need to act like B2C. It just needs to create better content. - Faster content isn’t B2C. It’s efficient B2B. - Authentic content isn’t B2C. It’s human B2B. - Vertical video isn’t B2C. It’s modern B2B. - More...
Creative > Media Buying. • Attribution is broken. • Bidding is automated. • Targeting is automated. The only controllable growth lever left is the thing people actually see.
The fastest way to spot a plateaued brand: Flat blended CAC Zero creative diversity Same ad sucking 90% of the spend without finding new winners Creative laziness caps you far before the algorithm.
Everything is easy when the crowd's cheering. But the real work? That happens in silence. I remember the looks. Friends asking "are you okay?" Family mentioning job openings. Posts with 3 likes. Those moments? That's where growth happens. I wrote...
Update: 🤖25% of our pipeline in past 60 days was from our AI BDR Not 100%. But up from 0% 90 days ago.
Wondering if your VC pitch is good enough? SaaStr AI will tell you. Try the FREE SaaStr AI VC Pitch Deck Analyzer here -> https://t.co/S5UFYzoN7a Try it now. We'll grade it, tell you the exact odds you'll get funded, and...
