Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Anthropic's New Marketplace Lets Enterprise Customers Spend Their Existing AI Budget on Third-Party Tools
Anthropic announced the Anthropic Marketplace, a storefront where enterprise customers can purchase third‑party applications built on Anthropic’s AI models. Launch partners include Snowflake, Harvey, and Replit. The company will not charge commissions and allows customers to allocate part of their existing Anthropic spend toward these tools. The move mirrors AWS and Azure marketplaces, aiming to lock customers into Anthropic’s model ecosystem.
AI Empowers Solo Entrepreneurs to Build End‑to‑End Businesses
We are seeing the rise of the full stack entrepreneur. AI is expanding the scope of what an individual entrepreneur can do. She can have the idea. She can test it using a virtual customer panel constructed with LLMs. She...
Great AI Won’t Save Poor Customer Journeys
Today's reminder that, even in the age of AI, marketing still matters. In my exuberance over the launch of ChatGPT 5.4 yesterday, I hit a usage limit. But instead of using this as an upsell opportunity, I got the below...
Ep. 190 - The SaaS Founder Bottleneck: Why Founder-Led Sales Stops Scaling
In this episode, fractional CMO Javier Lozano explains why founder‑led sales can’t sustain growth and how to transition to a repeatable, data‑driven go‑to‑market engine. He emphasizes extracting the founder’s successful sales insights, building positioning and a "blue ocean" narrative, and...
Voomi Supply Raises $10 Million to Expand B2B Ecommerce Platform for HVAC
Voomi Supply announced a $10 million financing round led by Asymmetric Capital Partners, with participation from Highmount Capital, David Hawkins, and existing backer Operator Partners. The capital will accelerate development of its AI‑driven B2B ecommerce platform, broaden its supplier network, and...
Pod Digital Media Expands Growth Audience Marketplace for Brands in 30+ Markets
Pod Digital Media (PDM) has entered a multi‑year partnership with One Venture Group to launch a growth audience marketplace spanning more than 30 U.S. markets and 72 live events. The platform matches brands with high‑value cultural audiences—such as jazz fans,...
AI Marketing Is Reactive; Brands Need Proactive Awareness
There is still a big brand marketing gap in the industry and the massive push to use AI isn't solving it. Most of what's being done to attract business with AI right now is reactive marketing - showing up in...
Start at the Funnel Bottom for Rapid Pipeline Results
If paid media is set up correctly, you should start seeing a qualified pipeline within 30–45 days. Here's how we achieve that for our clients: Many B2B teams end up running paid media backwards. They start with awareness, build an...
Clari + Salesloft and 1mind Partner to Advance AI-Driven Revenue Orchestration
Clari+Salesloft announced a strategic partnership with AI‑growth pioneer 1mind, embedding 1mind’s Superhuman digital teammates into its Predictive Revenue System. The collaboration replaces the legacy Drift conversational tool, creating a unified, real‑time engagement and forecasting loop. A recent Clari+Salesloft survey found...
Context Is the iPhone Moment for GTM Success
A couple weeks ago @ParthGujare_ Senior Product Manager at Ramp posted about their internal revenue stack and what they had built for it. “A customer data platform “processes millions of records, internal, external, crm data daily”, A unified action layer with...
Equilar ExecAtlas Partners with SalesIntel to Close Executive Data Gap
Equilar ExecAtlas announced a native Salesforce integration with SalesIntel, merging executive intelligence with AI‑verified buying‑committee contacts. The partnership automatically populates missing C‑suite profiles, enriches them with up to 95% accurate email and mobile data, and maps relationship pathways for warm...
Coca-Cola Expands AI Use in Marketing and Product Development
Coca‑Cola is scaling artificial intelligence from experimental projects to a core component of its marketing and product development operations. AI tools now analyze consumer behavior, generate and test creative assets, and inform flavor and packaging concepts such as the Y3000...
Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth
Amperity announced the appointment of veteran SaaS marketer Bridget Perry as its new chief marketing officer. Perry, who previously led marketing at Later, Contentful, Adobe and Microsoft, is known for driving double‑digit growth and guiding companies through cloud and product‑led...
WHOOP Selects Viant as Strategic Ad Platform
Viant Technology announced a multi‑year strategic partnership to serve as the DSP of record for WHOOP’s connected‑TV advertising. The collaboration will enable household‑level CTV activation, linking media exposure directly to measurable business outcomes. Viant’s AI‑powered, transparent programmatic platform will provide...
CobbleStone Software Announces Major VISDOM AI Enhancements to Accelerate Contract Review and Collaboration
CobbleStone Software has rolled out major upgrades to its VISDOM AI platform, boosting document processing speed and embedding AI tools directly into its collaborative editor. The new preloading feature lets users drag‑and‑drop contracts for background OCR and analysis, eliminating long...
Blend Enters Mexico as a Strategic Client Market and Operational Center, Deepening Collaboration with AWS to Accelerate Enterprise AI Across...
Blend announced the launch of an expanded Mexico operation, establishing offices in Polanco and Guadalajara to serve as a strategic hub for enterprise AI transformation. The company aims to tap the high‑growth Mexican market and provide nearshore delivery for clients...
Channel Conflict 2.0: Managing the “Influencer” Ecosystem
The article argues that traditional reseller‑only channel models are outdated as buyers now rely on consultants, agencies, and other “Super‑Connectors” for advice. It introduces partner influence attribution—a metric that tracks and rewards non‑reselling partners who influence deals through introductions, advocacy,...
ParaZero Appoints New VP of Global Sales to Support Global Expansion
ParaZero Technologies announced the appointment of Bat‑Sheva Noy as Vice President of Global Sales, aiming to accelerate its international commercial push in the drone safety and aerospace defense arena. Noy arrives from a two‑decade tenure at Pfizer, where she led...
Icon AI's Downfall: Bad Execution, Ignored Feedback
What caused this? To early? Poor execution? Bad leadership? A bit of everything IMO. We tried it and used it - it was a mediocre product at times and was okay other times. But their support and unwillingness to implement feedback is what killed them. I...
Ambarella Onboards ISV Partners in Weeks
.@Ambarella_Inc: "We moved ISV's software over in a matter of weeks" The company onboarded new ISV partners extremely quickly, as it evolves its go-to-market strategy to an ecosystem approach. Catch the full episode on the EE Times channel at https://t.co/NbBpWDeyi1...
Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying
Guideline launched its Media Plan Management MCP Server, allowing agencies and advertisers to link any MCP‑compatible AI agent—such as Claude or ChatGPT—to its media planning platform. Built on the open Model Context Protocol, the server provides a plug‑and‑play, read‑only connection...
Category Fame Outperforms Household Fame in B2B
Why “Category Fame” Beats Household Fame in B2B Marketing - B2B Marketing Blog | Webbiquity - https://t.co/Xac64vxxFo Research from @LinkedIn
Build Resilient Growth with Processes and Long-Term Planning
RT @VisionEdgeMktg 🛡️ Future-proof your growth with two key components: processes & plans. Track what's happening. Plan long ahead. When disruption hits, you'll be ready. https://t.co/Zpjd6B3t19 #Growth #Strategy #Planning
PulsePoint Scales HCP Omnichannel Offering with Reddit Integration
PulsePoint announced an integration that lets healthcare marketers activate its proprietary HCP audience segments directly on Reddit. The self‑serve capability joins PulsePoint’s broader omnichannel ecosystem, enabling coordinated campaigns across social, programmatic display, EHR, DOOH and more. Marketers gain NPI‑level measurement...
Revenue Architecture Beats Tactics for Predictable SaaS Growth
Most SaaS companies try to fix growth problems with tactics. More leads. More tools. More sales hires. But predictable revenue depends on something deeper: Revenue Architecture. The system connecting ICP, positioning, pricing, pipeline, and sales. I explain the framework here → https://t.co/y9I8gazKsu
Master Offer Testing to Scale Beyond Seven Figures
Scaling your brand past 7 figures in revenue requires mastering offer testing. Retweet and Comment "OFFER" and I'll send you my new guide for how to structure and properly test offers. *** Must be following for me to DM ***...
Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences
Comscore and Yahoo DSP have launched Proximic Political Audiences, a first‑to‑market solution that merges linear TV exposure data with Connected TV (CTV) targeting for political advertising. The partnership leverages Comscore’s local market measurement, Proximic’s activation platform, and Yahoo’s programmatic inventory...
Pentagon Accessed OpenAI via Microsoft, Bypassing AI Ban
Everyone is selling their software through third-party carveouts. Sometimes those third parties are the fifth-most valuable companies on Earth
OpenClaw Agents Boost Sales via Slack Integration
Pls don't give me this BS that agents can't drive real business ROI. Here's an example of my OpenClaw agents invading our Slack and helping our sales team. The possibilities are endless. https://t.co/RGBDK21qyO
Why Most Agencies Can't Scale Outbound (Even When They Get Results)
Agencies often achieve short‑term outbound success, booking meetings and closing retainers, but the model collapses when they try to add more clients. The collapse stems from heavy customization, founder‑centric knowledge, and manual signal tracking, which inflate onboarding time, erode margins,...
OpenClaw Setup Boosted Views From 358 to 85K
Building Live: The OpenClaw Setup That Took My Articles from 358 to 85,000+ Views https://t.co/2AfO60Gvta
Coaching Strategies to Jump From $1M to $5M ARR
Stuck at $1M ARR. But the goal is to reach $5M. In this episode, I coach @MSliwinski on how to get his software company unstuck. Search "Nathan Barry Show" to watch. https://t.co/NAMZTWA7Ww
Affirm’s Full-Stack Ambition Is Bigger than Consumer Finance Alone
Affirm kicked off 2026 with a flurry of strategic announcements, including a rent‑payment partnership with Esusu, a bank‑charter filing, and a debit‑card‑embedded BNPL solution via Fiserv. The firm also secured default checkout status with Bolt and integrated its BNPL service...
Tata Elxsi Launches DevStudio.ai, a Multi-Agent, ASPICE-Aligned GenAI Platform to Accelerate Automotive Software Engineering
Global design firm Tata Elxsi unveiled DevStudio.ai, a generative‑AI platform built for the automotive software development lifecycle. The solution uses a multi‑agent architecture aligned with ASPICE standards and can run on cloud or air‑gapped on‑premise environments. Early deployments with OEMs...
UpKeep Launches Studio, an App Platform That Lets Maintenance Teams Build Their Own Software
UpKeep announced Studio, an app platform that lets maintenance and operations teams build, install, and run custom software inside their CMMS without writing code. The platform features an AI‑driven chat builder, a curated marketplace of 30+ ready‑made apps, and a...
Particular Audience Just Smashed Open the Blackbox of AI Search
Particular Audience unveiled Search Model A/B Testing, enabling retailers to directly compare AI relevance models that drive organic and sponsored search results. Building on its Adaptive Transformer Search (ATS) technology, which has cut zero-result queries to under 0.5%—far below the...
Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency
Orange 142, a Direct Digital Holdings division, unveiled Ignition+, an AI‑powered programmatic platform designed for Fortune 1,000 brands and large agencies. The solution consolidates activation, supply access, optimization and measurement into a single stack, promising greater transparency and a flat‑fee pricing...
Persistence Pays: How to Outlast Your Competition and Win the Deal
Persistence remains a decisive factor in B2B sales, turning repeated “no” responses into closed deals. The article shares real‑world anecdotes—calling a prospect 76 times before a face‑to‑face meeting, bypassing a gatekeeper to reach a VP, and monitoring sign‑in sheets to...
207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About
In this episode, Adam Dorrell, CEO and co‑founder of CustomerGauge, discusses the challenges of transitioning from founder‑led sales to a scalable commercial organization. He shares how he and his co‑founder initially handled sales themselves, the pitfalls they faced hiring sales...
The “Entrepreneurs On Fire” Cash Machine
In this episode the host rebrands the show as “Cash Machines” and dives into a deep financial analysis of John Lee Dumas’s “Entrepreneurs on Fire” podcast. He outlines the business’s revenue and profit trajectory—peaking at $4 M revenue and $3 M profit...
The Cost of High Sales Turnover and How to Avoid It
In a recent Sales Hunter Podcast episode, Alice Heiman warned that most companies still hire salespeople using outdated 1980s‑era criteria, creating a mismatch with today’s buyer journey. She argues that this misalignment drives high turnover, low productivity, and missed revenue...
STIHL Launches B2B Marketplace Using Mirakl
STIHL Inc. has introduced a dealer‑fulfilled B2B ecommerce marketplace built on Mirakl’s platform, letting customers browse and purchase chainsaws, trimmers and other equipment online. Orders are shipped from the company’s network of more than 10,000 authorized U.S. dealers, with pickup...
Ep. 210: Why Authority Now Matters More Than Visibility in B2B Content
In this episode, host Christian Klett talks with award‑winning copywriter Jamie Thompson about why authority now outweighs visibility for B2B marketers, especially as AI tools flood the market with generic content. Thompson argues that true authority comes from consistent, genuinely...
Carparts.Com Inc (PRTS) Q4 2025 Earnings Call Transcript
CarParts.com reported FY 2024 revenue of $589 million, a 13% decline year‑over‑year, with gross profit of $197 million and a 33.4% gross margin, near the top of guidance. The fourth‑quarter results showed revenue down 15% to $133.5 million and a GAAP net loss...
Ciena Corp (CIEN) Q1 2026 Earnings Call Transcript
Ciena reported record fiscal 2025 revenue of $4.77 billion, up 20% year‑over‑year, and EPS of $2.64, a 45% increase. The company posted a $7.8 billion order backlog of roughly $5 billion and raised its fiscal 2026 revenue outlook to $5.7‑$6.1 billion, reflecting strong demand...
One Liberty Properties Inc (OLP) Q4 2025 Earnings Call Transcript
OpenLane Inc. reported fourth‑quarter 2025 revenue of $494 million, up 9% year‑over‑year, and adjusted EBITDA of $76 million, a 5% increase. Dealer‑to‑dealer volumes surged over 20% in Q4, while the finance segment delivered 6% EBITDA growth despite flat net yields. The company...
OPIA LAUNCHES CLIENT GIFT CONCIERGE TO MODERNIZE CLIENT GIFTING FOR REAL ESTATE & SERVICE PROFESSIONALS
Opia has introduced Client Gift Concierge™, a premium‑built digital gifting platform tailored for real‑estate agents and other service professionals. The solution replaces manual gift‑giving with instant, compliant, and retention‑focused rewards, offering access to more than 250 gift‑card options and automated...
Build Your Own AI Sales Team Today
The future is about hybrid teams of humans and AI agents. But even today, you can start building your own personal team of simple, easy-to-use agents. If you work in sales or need to sell (because you're a founder/entrepreneur), you...
Capture Intent Signals in CRM Forms for Better Follow‑up
Brilliant: "A CRM-integrated form should capture intent signals, such as inquiry type, company size, role, or product interest. These fields do not add friction when designed properly, but they dramatically increase the quality of follow-up."
My Team Drives 4x Revenue Per AE vs Competitors | Aviv Canaani, CRO @ Datarails
Aviv Canaani, CRO of Datarails, reengineered the company’s go‑to‑market by flipping sales from 90% outbound to 90% inbound. The inbound engine—built on paid LinkedIn, Google, Facebook campaigns, a niche FP&A podcast and a strong brand presence—enabled AEs to close roughly...