🎯Today's B2B Growth Pulse
Updated 1h agoWhat's happening: B2B leaders must build a cross‑functional GTM skill stack to close capability gaps
The Forrester blog warns that the emerging GTM singularity is widening capability gaps for B2B leaders, who now need a cross‑functional skill stack to run a connected revenue engine. Traditional functional silos no longer suffice; leaders must align marketing, sales, product and customer success, modernize buyer‑led processes, and leverage AI‑driven insights. Closing this gap requires new certifications and integrated talent development.
Also developing:
- •Tech CEOs risk stalled deals by assuming product value is self‑evident
- •Infobip unveils AgentOS to orchestrate autonomous AI‑driven customer journeys
- •Forrester predicts B2B firms could lose over $10B from ungoverned generative AI use
By the numbers: KNAV acquires majority stake in UAE accounting firm Affiniax
News•Nov 13, 2025
Marigold PR Launches PRplus: AI Influence for the New Era of Search
Marigold PR has introduced PRplus: AI Influence, a strategic communications service aimed at boosting B2B brands’ presence in AI‑generated search results through earned media coverage and AI discoverability reporting. The program, targeting North‑American firms in cannabis, technology and industrial sectors, bundles key‑message development, press releases, targeted outreach, an AI search audit and post‑campaign analytics. It responds to data showing over 80% of consumers now rely on AI for at least 40% of searches and that 95% of AI citations come from non‑paid, high‑authority sources, while only 16% of brands actively manage AI visibility.
By MarTech Series
News•Nov 13, 2025
IAB Tech Lab Unveils Agentic RTB Framework to Boost Real-Time Ad Trading Efficiency
The IAB Tech Lab released version 1.0 of the Agentic RTB Framework (ARTF) for public comment, a new specification that standardizes agentic interoperability among demand‑side platforms, supply‑side platforms and related services in shared data‑center environments. The framework claims to cut...
By MarTech
News•Nov 13, 2025
AI Is Forcing a Shift From Data Silos to Shared Customer Context
AI is reshaping enterprise data strategy by replacing siloed, system‑centric metrics with shared, customer‑defined context. The technology requires real‑time signals—clicks, language, intent—to generate meaningful insights, forcing organizations to integrate data around the customer journey rather than around internal platforms. This...
By MarTech
News•Nov 13, 2025
Mitel Unveils Workflow Studio: Low-Code/No-Code GenAI-Powered Automation for The Modern Workplace
Mitel announced the global launch of Workflow Studio, a low‑code/no‑code integration platform that uses Generative AI to automate communication workflows across its voice, collaboration and contact‑center solutions. The drag‑and‑drop tool lets enterprises create AI‑driven processes such as smart call routing,...
By MarTech Series
Social•Nov 13, 2025
ADHD Insight Beats Slides, Closes $200K Deal
My ADHD brain closed a $200K deal in 12 minutes. While neurotypical consultants were building 40-slide decks, here's what I did instead: Walked into the meeting with nothing but my phone and a napkin. The CMO looked confused. "Where's your presentation?" I said: "In...
By Krista Mollion
News•Nov 13, 2025
How To Increase The Productivity Of Your Agency
The post argues that agency productivity hinges on aligning clear performance metrics, fostering a culture that embraces digital tools, and automating repetitive tasks, rather than relying solely on automation. It highlights common management pitfalls—vague expectations and resistance to change—and offers...
By Martech Zone Interviews
Social•Nov 13, 2025
Sales Reps Once Defined Your Brand Perception.
If you’re new-ish to the business world, this won’t shock you. But back in the day, the primary way someone learned about your brand was through your sales team. Today? We all have supercomputers in our pockets. By the time a buyer...
By Gini Dietrich
Social•Nov 13, 2025
Your Next Role: Train AI to Champion Your Brand
🔴 Your new job: Train the AI to recommend your brand! Will “vector embedding” help you generate leads from AI? What about “citation tracking” or “retrieval augmentation mapping”? Lots of new buzzwords these days. Many of them come from the SEO community...
By Andy Crestodina
News•Nov 13, 2025
What Enterprises Can Learn From NTT’s Approach to Customer Insight
NTT and NTT DOCOMO have introduced a Large Action Model (LAM) that analyzes the sequence of customer actions across digital and physical channels, moving beyond traditional demographic segmentation. The platform structures data using a 4W1H framework and leverages time‑series modeling to...
By Marketing Tech News
Social•Nov 13, 2025
Employee Advocacy and Community Building Are Now Essential
Marketers - your buyer landscape is changing faster than most realise. If you're not building trust through your people, you're already behind. Yesterday, at SocialDay ® London I was reminded just how fast B2B buying behaviour is shifting. ...
By Sarah Goodall
News•Nov 13, 2025
6sense Introduces RevvyAI, Turning the Platform Into an AI-Powered GTM Command Center
6sense unveiled RevvyAI, an AI‑powered command center embedded in its platform that introduces a conversational interface, specialized agents for ad‑campaign optimization, keyword advice, and account qualification, plus persona‑based workspaces. The rollout expands signal coverage, customizable scoring, workflow intelligence and AI‑driven...
By MarTech Series
Podcast•Nov 13, 2025•25 min
How to Win Any B2B Contract Using Jose Mourinho's Playbook
In this episode, Tom Hunt interviews Aditya Shivkumar, co‑founder of Resolve Disputes Online, about his shift from litigation lawyer to legal‑tech entrepreneur and how his courtroom analytical skills powered RDO’s successful pivot to online dispute resolution. He explains how the...
By Confessions of a B2B Entrepreneur
News•Nov 13, 2025
New DBS–Ant International Plans for Cross-Border Payments
DBS and Ant International announced an expanded partnership at the Singapore Fintech Festival to integrate DBS’s digital banking platform with Ant’s Alipay+ network, aiming to streamline cross‑border payments across Southeast Asia. The memorandum outlines four focus areas: enhanced payment access,...
By Marketing Tech News
Social•Nov 13, 2025
ABM Success Starts with Overcoming Niche ICP List Pain
If you're in B2B marketing, you already know that Account-Based Marketing (ABM) is the game. But here's the thing: building a quality account list for a niche ICP—that very specific type of customer that perfectly fits your offer—can be a...
By Ryan Allis
Social•Nov 13, 2025
AI-Powered Sales Automation at SaaStr London 2024
Want to learn how to get AI SDRs to really work? Really automate inbound with AI? Automate RevOps with AI? Join 2,500 of us and founders and leaders from Clay, Wiz, Intercom, OpenAI and more at SaaStrLondon.com Dec 1-2 to...
By Jason Lemkin
News•Nov 12, 2025
The Unmissable Channel: Your 2026 OOH Playbook for Proving Performance and Defying Digital Fatigue
The post argues that out‑of‑home (OOH) advertising, when powered by modern data and privacy‑first targeting, is the essential, unskippable channel for 2026, shifting from a blunt awareness tool to a performance‑driven asset. It outlines three mandates: treating each OOH placement...
By Martech Zone Interviews
Social•Nov 13, 2025
B2B Commerce Goes Consumer: Marketers Must Adapt
The Consumerization of B2B Commerce: What Marketers Need to Know - B2B Marketing Blog | Webbiquity - https://t.co/wIRyz7GOI8
By Tom Pick
Social•Nov 13, 2025
Start Now; Perfect Ideas Emerge Through Iteration
Most people wait for the "perfect" idea before starting. By then, someone launched a mediocre version and learned what works. Just start with what you have now, and feel confident you'll figure out the rest as you go.
By Justin Welsh
News•Nov 12, 2025
Hightouch Enters the Fray for Agentic AI for Marketers
Hightouch launched Hightouch Agents, AI-driven tools that connect directly to a company’s data warehouse and marketing stack to automate slow, manual marketing tasks. The agents incorporate a "marketing context layer"—customer data, campaign details, creative assets, spend, and brand guidelines—to answer...
By MarTech
Social•Nov 13, 2025
Set Expectations Early, Reinforce Value, Cut Churn
Your churn problem is solved by setting the right expectation before the sale and reinforcing the value after it. Retention starts long before the customer clicks “buy.”
By Kody Nordquist
Social•Nov 13, 2025
Bad Offers, Not Ads, Kill Your Acquisition
If your acquisition isn’t working, 9 times out of 10 it’s the offer. You’re paying to show up, but not giving anyone a reason to care. Great ads get attention, great offers close the gap.
By Kody Nordquist
News•Nov 12, 2025
Quiq Advances Contact Center Quality Management with New Agentic AI Analyst
Quiq unveiled Conversation Analyst, an agentic AI‑driven quality‑management platform that scrutinizes every AI and human‑agent interaction across voice, web chat, SMS and other messaging channels. The solution lets CX teams set custom prompts and metrics, delivering AI‑generated performance indicators and...
By MarTech Series
Social•Nov 13, 2025
Tighten Feedback Loops, Not Features, to Unlock Growth
Most companies try to grow by adding more things. The real unlock usually comes from tightening the loop that already exists. When the feedback gets sharp enough, even old products feel new again.
By Hiten Shah
Social•Nov 12, 2025
CEO‑CTO Alignment Is the Hidden Key to Billion‑dollar Growth
My biggest heartbreak ever as a founder: if my CTO and I could have gotten along better. Because we'd both be billionaires, running a great public company together. I tried. I know so much more today than I did then....
By Jason Lemkin
News•Nov 12, 2025
How to (Re)build a Playbook that Helps People Buy
In the latest "Playbook Broken" episode, Philip Armstrong, SVP of insights at Truth in Data and former Nike data leader, argues that most dashboards and AI tools are failing to drive real purchases, citing data paralysis, ownership gaps, and the...
By MarTech
Social•Nov 12, 2025
Track Beyond Downloads; Tie Podcast Metrics to Sales
You're tracking the wrong podcast metrics if you're only looking at downloads. The real value of a podcast goes far beyond vanity numbers. Start with visibility metrics to understand reach: - Downloads and listens - YouTube views - Social engagement from repurposed clips Then layer in...
By A. Lee Judge
Social•Nov 12, 2025
Future Marketing Orgs: 81% Already Using AI
A webinar. With amazing people Sydney Sloan Kathy Macchi Amazing topic: the marketing org of the future. Preview data point from the Scale Venture Partners State of GTM AI: 81% of marketers are using AI regularly. Link in the comments
By Craig Rosenberg
News•Nov 12, 2025
MikMak Announces New MCP-Powered and AI-Driven Innovations to Help Global Brands Drive More Profitable Growth
MikMak announced a major upgrade to its platform, MikMak 3.0, featuring Model Context Protocol (MCP) capabilities and AI‑driven conversational insights that let brands interact with commerce data in natural language and enable AI agents to act on that data in real...
By MarTech Series
Social•Nov 12, 2025
Win High-Stakes Presentations by Prioritizing Audience Insight
Many presenters lose their audience within the first 30 seconds. If that happens, it’s as if you never even presented... Your brilliant idea or insights that could change their lives never reach their potential. That's why half the battle in a high-stakes presentation...
By Nancy Duarte
Social•Nov 12, 2025
From Syrian Kid to $253M ARR: Replit’s Meteoric Rise
Replit went from $2M ARR to $253M in just 2 years. And it all started with a Syrian kid who couldn’t afford a laptop. Their insane growth story👇
By Ryan Allis
Social•Nov 12, 2025
AI-Powered Browser IDE Catapulted Replit to $253M ARR
Replit went from $2M ARR to $253M in just 2 years. And it all started with a Syrian kid who couldn't afford a laptop. Their insane growth story When Amjad Masad founded Replit in 2016, the idea was simple: Code from anywhere, without...
By Ryan Allis
Social•Nov 12, 2025
Your Essential 2026 B2B Marketing Conference Guide
Which marketing event is going to be a must-attend for you in 2026? Have you thought about it already, or is it too early? I know we all read industry articles and books, pursue advanced degrees, and take...
By Pam Didner
Social•Nov 12, 2025
Use ChatGPT to Rapidly Build Niche ABM Lists
How to Use ChatGPT to Build ABM Account Lists for Niche ICPs If you're in B2B marketing, you already know Account-Based Marketing (ABM) is the game. But building a quality account list for a niche ICP — that specific customer that...
By Ryan Allis
Social•Nov 12, 2025
YouTube Ranks Second only to Google in Search Queries
Ahrefs podcast explores how efforts to get ahead in AI SEO might come at the expense of higher-value opportunities elsewhere. https://t.co/nYZJJmdWth via @martinibuster, @sejournal "YouTube is the second-largest search engine by queries entered in the search bar. More people type...
By Tom Pick
Social•Nov 12, 2025
Customer Insights Are the Hidden Lever for Sales Growth
customer insights are sales insights, it's not just a marketing thing what do I mean? when you really listen to your buyers, you uncover: 1. why deals stall (sales bottlenecks) 2. what language actually converts (sales messaging) 3. clear market position that differentiates...
By Anna Furmanov
Social•Nov 12, 2025
Communicate Transparently in Crises to Align Teams
Every leader eventually faces a moment when external forces test their systems, their culture, and their resolve. When you find yourself in these moments, your team watches you closely. They're looking for confidence. Clarity. And proof that the mission still matters. Over the years, I've...
By Nancy Duarte
Social•Nov 12, 2025
Top B2B Thought Leaders to Follow Across Industries
💡 Who are some of the top experts on B2B thought leadership? Here's a list of pros to follow: Allen Webb - PwC Anthony Marshall - IBM David Dankwa - Protiviti Francis Hintermann - Accenture Karen Feldman - Iron Mountain Kate Houston - Amazon Web Services Kevin...
By Lee Odden
Social•Nov 12, 2025
One‑person AI GTM Generates $1.5M Pipeline, 40+ Customers
Everyone's talking about autonomous businesses. Almost nobody is actually showing their work. That's about to change. November 16, I'm pulling back the curtain on how we're generating $1.5M+ pipeline and closing 40+ customers a month- with a one-person GTM...
By Amos Joseph
Social•Nov 12, 2025
AI Predicts Futures, Leaders Must Stay Grounded
AI doesn't just describe what's happening — it helps predict what could happen next. In this episode of Tippie Leads from The University of Iowa Tippie College of Business, we talk with Professor Kang Zhao about how AI is helping...
By Nick Westergaard
Social•Nov 12, 2025
Marketers Debate: AI Revolution or Survival Smokescreen?
Revolution or ‘smokescreen for survival’? Marketers on AI and the future of agencies https://t.co/OpdXKFAN55
By Marissa Pick
Social•Nov 12, 2025
Agentforce Recovered 1,000 Missed Leads via Salesforce
"We found there were 1,000 (!) leads our human sales team never followed up with. So this was our best, first use case for Agentforce @salesforce. Because Agentforce knows everything our Salesforce instance does."
By Jason Lemkin
Social•Nov 12, 2025
GenAI Beats Search for 25% B2B Buyers, Yet Hallucinates Frequently
GenAI Overtakes Search for a Quarter of B2B Buyers: Report https://t.co/hVWGY8IqcY via @DG_Report Reminder: #AI hallucinates, and flat-out gets facts wrong about a third of the time.
By Tom Pick
Social•Nov 12, 2025
Integrate Data Security Into Customer Experience for Brand Success
To Build a Successful Brand, Make Data Security Part of the Customer Experience - https://t.co/KsPNVhGvnT - https://t.co/Ugz7milODf
By John Hall
Social•Nov 12, 2025
Facility Upgrades Become Key to Retaining Talent
Why Facility Upgrades Are Now a Talent Retention Strategy - B2B Marketing Blog | Webbiquity - https://t.co/pMuDbocJht https://t.co/VY3dNgaYS5
By Tom Pick
Social•Nov 12, 2025
Build Faster: Prototype Using Existing Product
Reforge Build is out. Prototype from your product, not from scratch. https://t.co/BSkDkdVbqs
By Brian Balfour
Social•Nov 12, 2025
AI SDRs Deliver 6.7% Response, 10% Ticket Sales
How are our AI SDRs really working at SaaStr? Join us LIVE on AI Workshop Wednesday TODAY at 10am PST to find out!! - 19,000 messages sent - 6.67% response rate - 4% positive response rate - sold 10% of tickets to SaaStr AI London...
By Jason Lemkin
Social•Nov 12, 2025
New B2B Thought Leadership Report Gains Media Spotlight
Thank you @MattGSouthern for this coverage on @sejournal of our new research report on B2B Thought Leadership! https://t.co/2m6gfmSPaz cc @toprank @Ascend2research
By Lee Odden
Social•Nov 12, 2025
30% of YouTube Viewers Now Watch Live Streams
YouTube just revealed 30% of viewers are tuning into live streams. Huge opportunity. https://t.co/0ABL6Pa3Mn
By Eric Siu
Social•Nov 12, 2025
Post-Merger Integration Can Deliver More Than Sum
1 + 1 = 3: Successfully Navigating Post-Merger Integrations https://t.co/Qwfo9TA8XC via @TTCapPartners #mergers #MergersAndAcquisitions https://t.co/5wJEELmFgS
By Tom Pick
Social•Nov 12, 2025
Data, Not Feel, Drives Early-Stage Brand Success
Most early-stage brands have a misunderstanding-of-what’s-working problem. They’re making decisions based on feel rather than data. Fix that first, or scaling just multiplies the chaos.
By Kody Nordquist