Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
From CTV Awards To CES: Brand Metrics Brings Next-Gen CTV Measurement To Las Vegas
Brand Metrics unveiled an SDK‑free interactive measurement suite for connected‑TV at CES, showcasing pause‑ad capabilities and real‑time surveys without requiring in‑app SDKs. The technology is already live with Tier 1 publishers and follows the company’s recent Best CTV Ad Tech Innovation award in Europe. By removing integration barriers, the solution promises scalable, data‑rich ad experiences across the CTV ecosystem. Brand Metrics will meet with advertisers, agencies, and publishers at the show to discuss deployment and revenue opportunities.
How Brands Can Get Noticed in ChatGPT and Google’s AI Overviews
Brands seeking visibility in AI-generated answers such as ChatGPT and Google’s AI Overviews must adopt a multi‑layered approach. The article outlines tactics ranging from high‑quality, E‑A‑T‑focused content and structured data to citation‑based optimization and technical performance. It emphasizes conversational keyword...
Stop Blaming, Build a Consistent Revenue Engine
If you missed your 2025 targets, please don't: – Blame your team – Hire a bunch of new people or a new agency “to fix it” – Add tools you don’t fully use – Chase new tactics after watching one...
Start Now, Learn By Doing, Not Over‑Planning
Everyone wants the perfect plan. Truthfully, the plan is almost never the problem. I've seen people with terrible strategies build great businesses. And people with brilliant ideas go absolutely nowhere. The difference is always the same. One person started before...
Influencer Marketing Strategies: A Practical Framework for Sustainable Growth in 2026
Influencer marketing has shifted from a niche experiment to a core growth engine for brands in 2026, driven by consumer skepticism toward traditional ads. The article outlines a practical framework that ties business objectives to audience insight, creator authenticity, and...
Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying
Marketing Architects has partnered with Jounce Media to embed the latter’s bid‑stream analytics into its proprietary AI buying platform, Annika®. The integration delivers app‑level supply insights, allowing advertisers to see exactly where CTV ads run and to prioritize high‑quality, direct...
Questa Launches a New Privacy Focused Ai Assistant to Get Insights From Business Files Without Any Ai Training on Them
Questa unveiled Novara, a privacy‑first AI analytics assistant that redacts sensitive data before any large language model processes it. The solution uses a local "Blackbox" anonymizer, available on‑premise or in a dedicated cloud account, to ensure documents never train the...
Ecrio and Saviah Technologies Announce Global Launch of Integrated Private 5G and Edge AI Communications Solution
Ecrio Inc. and Saviah Technologies have launched a globally available, integrated private 5G solution that combines Saviah’s 5GC core software with Ecrio’s Edge AI Communications platform. The offering delivers a native 5G core, IMS/VoNR voice, video and messaging, plus AI‑driven...
Making the Invisible Visible: How to Create Winning Storytelling and Marketing Campaigns for Hidden Products
Marketers turned the unremarkable miniature circuit breaker into a globally recognized brand by centering a human‑focused narrative on home safety. Research revealed 42% of Gen Z couldn’t locate their electrical panel, providing a universal truth that drove an animated short...
Tags Trump Folders: Let Meaning Emerge via Search
Scott wrote this and it finally clicked for me. Credit where it’s due. “Gen Z is right to not care about folders.” The reason this is correct has nothing to do with age. It’s about how information actually behaves. Folders force premature certainty....
Visual Search Drives Higher Purchase Intent Than Text Queries
People want to talk about search on ChatGPT or other AI platforms, but no one really talks about visual search. Just look at Google Len's explosion over the years. The thing about Google Lens compared to traditional searches is that there is...
When Increasing Pageviews Makes Strategic Sense… And 10 Strategies To Get More
The article argues that pageviews are a situational metric, valuable for content‑driven sites but often a liability for transactional experiences. It explains why publishing, B2B research phases, and certain SaaS documentation benefit from higher pageview counts, while checkout flows and...
When Execution Is Cheap, Judgment Becomes the Bottleneck
Execution is no longer the constraint. As building gets cheaper, judgment becomes the scarce resource. Models can generate options endlessly. What they don’t accumulate is lived consequence. They don’t carry the memory of failed bets, abandoned paths, or tradeoffs that only made...
Every App Becomes a Self‑Coding, Shareable Platform
prior gen software products often added scripting languages/macros so that people can extend functionality (Excel being the most famous, but also modding in games, etc) what if every app becomes a vibe coding app? That is, in any app that you use...
The B2B Referral Sources Delivering the Highest Conversion Quality for 2026
The article highlights that B2B referral sources vary dramatically in conversion quality, with high‑intent channels like SEO, email, and trusted referrals delivering conversion rates above 2 percent, while high‑reach channels such as paid social and display linger below 1 percent. Benchmark data...
Ensuring AI Coding Gains Outpace Technical Debt Costs
I'm a massive fan (and daily user) of agentic coding tools like Claude Code and Codex CLI. One of the questions we'll need to ponder in 2026: How do you make sure that the compounding value you are getting from...
Small Pop-Up Tests Yield Million-Dollar Gains
Test Your Pop-Up 🚨 I can’t tell you how many brands we audit that have absolutely no pop-up testing going on. Always have some sort of test running. A 2-3% improvement to your opt-in rate can result in hundreds of thousands of dollars...
Choosing the Right Mobile App Development Firm: How to Protect Ownership, Control Costs, and Build for the Long Term
Mobile apps have become the primary customer interface, driving revenue and loyalty, but development costs range from $13,000 for simple MVPs to over $80,000 for advanced features. Choosing the right development firm is a strategic decision that impacts ownership, licensing,...
Aim for Lasting Resonance, Not Fleeting Virality
Don’t try to go viral, try to be remembered. Every post, every ad, every email, aim for resonance with your audience. Ask: • Did this make them trust us more? • Did this change how someone thinks? • Did this feel like it came from...
Ask VCs Their Investment Odds to Save Time
It's totally OK to ask a VC at the end of a pitch meeting, "Based on what you know now, what are the odds you'd invest?" In fact, it can save a lot of time
Self-Service Experience Design: Empowering Customers Through Better CX in 2026
Customer expectations have moved toward instant, 24/7 support, making self‑service a core CX strategy rather than a ticket‑deflection tactic. Modern self‑service is an ecosystem of five layers—knowledge bases, guided walkthroughs, conversational AI, community forums, and unified portals—that work together to...
Build Pillar Pages for Topical Authority and Rankings
If your traffic is dropping even though your SEO looks clean — this is probably why: Google’s AI isn’t just checking if you mention the keyword. It’s checking if you understand the topic. Here’s the fix: Build topical depth. Create...
Intentional Positioning Turns Podcast Inboxes Into Revenue
Some podcasts generate millions annually through sponsorships alone. That doesn’t come from scale by accident. It comes from clear positioning, strong relationships, and taking inbound interest seriously. 👉 Most opportunities are missed in the inbox. Monetization improves when you’re intentional... not passive.
The SAUCE Framework For Better Content Marketing
The blog introduces the SAUCE framework—Strategy, Audience, Users, Contribution, Execution—to inject purpose and flavor into content marketing. It argues that bland, random content fails to demonstrate impact and urges marketers to align each piece with clear business priorities. By mapping...
Outsourcing Thought to AI Erodes Your Judgment
The more you outsource thinking, the more expensive it becomes to get it back. The AI model will keep going day by day, happily producing plausible answers and polished reasoning. It will never say when you’re slowly losing the ability...
VC Returns Collapse: Only 7% of Deals Hit 3x
Yes, M&A is back. More deals are getting done. But per @SiliconVlyBank, VCs make 3x or more their money on just 7% of them That’s way, way down from 22% in 2021, and even 15% in 2019 https://t.co/5oeZOGTpNr
Woopicx: Ship Customized, Professional, and Consistent Visuals Faster Using AI-Editable Stock Images
Woopicx launches an AI‑editable stock image platform that lets marketers modify pre‑designed visuals via natural‑language prompts. The library offers over 40,000 assets—including 3D mockups, UI elements, and social graphics—and supports instant color changes, object swaps, and aspect‑ratio conversions. By treating...
Afternoon Hours Drive Highest Ecommerce Conversions
Here's how time of day affects sales and conversions. This data is from 200 ecommerce sites. https://t.co/gfiaDa6Pmb
Master Human Psychology, Not Algorithms, for Sustainable Success
Study humans (not algorithms) Platforms change Tactics get copied Stuff stops working But basic human psychology? That shifts at glacial speed When you understand the timeless principles of attention and trust, algorithm updates won’t kill you You can always adapt and win
Agency Success Depends More on People Than Metrics
99% of being a successful agency owner is managing people and expectations. A majority of agencies out there can all fulfill the work. What sets great agencies apart is their ability to work with people (hiring, growing, retaining) and communicate well...
Human Expertise Still Beats AI in Content Creation
AI and software will not solve all of your content production problems. Human Expertise Still Wins: The Real Story Behind Scalable Content AI tools promise instant content at scale, but the truth behind the scenes is far less simple. Software...
Leaders Must Deploy AI Agents Themselves, Not Outsource
"#1 advice for sales and marketing leaders: deploy an AI agent yourself. Don't hire an agency. Don't tell someone on your team to do it. Deploy an AI agent into production, for real, yourself." with @lennysan "For junior sales...
Pick Vendors Who Actually Deploy Your AI Agents
So we have 20+ AI Agents running SaaStr now What criteria did we use for which vendors to pick? 👉 We picked the ones that helped us the most. Not the ones with sales folks that wanted to “get on a call” Not the...
Leverage Loss Aversion: People Fear Loss Twice As Much
New Year’s resolutions. Black Friday sales. Everyone’s doing it. And we don’t want to miss out. That’s one form of Loss Aversion. The truth is, we feel losses twice as powerfully as gains. So we are more motivated to avoid...
Scale Faster by Doing Less, Not More
The internet will convince you to keep scaling. More ads, offers, tools, everything. But what your next growth spurt comes from doing less, better? • Tighter ops. • Fewer tools. • Simpler flows. • Clearer offers. The cleanest businesses scale best, and they’re almost never the loudest...
Proof of Authority Beats Great Content Every Time
Great content isn’t enough anymore. Average content from someone with authority will outperform amazing content from someone unknown almost every time. Humans trust authority and Google’s AI reflects that. It surfaces people who look credible because that reduces risk for...
Authenticity Beats Polish: Keep Videos Naturally Human
Videos fall apart when they’re over-planned. Perfect wording kills energy. Presence beats polish. 👉 Have a clear point, then speak like a human. The content that connects most rarely sounds scripted... it sounds natural. https://t.co/K0VEDYs8xn
Marketing Budgets Surge, Signaling 2026 Economic Confidence
The economy may feel like crap, but marketing is typically a leading indicator of where things are going. When companies are more confident, they increase their budgets. Which is exactly what’s happening in 2026. https://t.co/2ZZxcnmJ22
AI Enables Anyone to Build Million‑Use Apps—Work Remains Hard
"This is the most exciting time in our lives to build software" with @lennysan "I can't even code and I've built 12 apps on @Replit that have been used almost 1,000,000 times. And we run an eight figure business with 2...
Measure SKO Impact with Pre‑Post Alignment Assessment
Planning your Sales Kickoff? Here’s a quick way to measure its actual impact: take a baseline assessment now, then again 30-60 days after your event. Take the Sales and Marketing Alignment Assessment: https://lnkd.in/eBydtVJG This 10-minute diagnostic will show you where...
Agency Fees Buy Expertise, Not Just Service
Part of why you're paying an agency is for the insight they have from other brands. The value provided there is where the premium typically comes in. You're not just paying for good service. You're paying for a high qualified HR flow of...
Scale AI by Embedding Feedback Loops, Not Flashy Demos
In 2025, a lot of teams treated AI like a feature multiplier. Bolt it on, ship a demo, call it progress. The hard work of designing systems that learn, degrade gracefully, and hold up under real usage was quietly discounted....
Sales Need Marketing Copy to Align Teams
If sales can’t reuse your marketing verbatim, alignment is broken.
AI-Powered Systems Multiply Founder Productivity and Insight
What I built during this ‘down week’ using AI as a non-technical founder (ordered by leverage): • Founder AI brain — compresses my external and internal content (thinking, writing, and decisions) into a reusable system so strategy and drafts never start...
Ask About Heart and Head to Uncover True Objections
HOW TO ATTRACT MORE FULFILLING CLIENTS At the end of my client calls, I like to ask two questions: How are you feeling? Do you sense any objections in your head and your heart right now? The first question is...
AI‑averse Majority Forces Businesses to Rethink Marketing
Last week POLITICO asked which party benefits from Americans' fear of AI. This morning The New York Times led with a story about the growing backlash. Everyone, apparently, hates AI now. Good. Here's why: When the masses reject something out...
Executive Visibility Drives Trust, Sales, and Brand Growth
As markets become more competitive and AI-generated content floods every channel, one truth is becoming impossible for companies to ignore: leaders who stay invisible will lose ground to those who show up publicly. Visibility builds trust faster than any campaign;...
Target the Moment, Not Just the Market
Smart marketers don't just target specific markets They target specific *moments*—the moment that makes buyers say “I need this now” Find your target moments, win
Spice up Uncertain Content Plans with S.A.U.C.E.
When you’re not sure if your current content plan is working… Put some S.A.U.C.E. on it. https://t.co/5bXMu54dxn
Master These B2B Skills to Stand Out Amid AI
When Every Marketer Has AI, How Does Any Brand Stand Out? Here are the Top B2B Marketing Skills to Differentiate https://t.co/Q5cv8ECkh0 https://t.co/JFn65z5bc4