Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Tagshop AI Expands AI Ad Creation With Kling 3.0, Seedance Models, New Templates, and Upcoming AI Ad Clone Feature
Tagshop AI unveiled a major upgrade that integrates Kling 3.0, Seedance V1 Pro and 2.0 models, expanding its AI‑driven video ad creation suite. The enhancements deliver cinematic visual quality, faster multi‑variant generation, and a library of professionally designed templates for brands and agencies. An upcoming AI Ad Clone feature will automatically replicate the style and structure of high‑performing ads, further streamlining creative scaling. Early access is now available, positioning the platform to democratize studio‑level ad production across businesses of all sizes.
Word of Mouth: Byproduct of Growth, Not a Tactic
Word of mouth is not a tactic, but rather a byproduct of growth. This is an important distinction, because we tend to look at things in marketing through a tactical and operational lens, where we can take steps to predictably...
Clients Choose You: Accident or Earned Expertise?
The last client you closed, how did they find you? Was it by accident or did you put the work in to be the expert that they sought after?
The Future of B2B Marketing? Committee-Level AI Targeting
B2B marketers are shifting from single‑persona campaigns to committee‑level targeting, recognizing that buying decisions involve 5‑50 stakeholders across decision‑makers, influencers, and executors. Artificial intelligence now classifies each prospect’s role, predicts their buying stage, and orchestrates personalized messages in real time....
Integrate Shared & Paid Media to Capture Fragmented Attention
In the first article in this series about the PESO Model Certification® , I shared what’s new and why it’s been rebuilt for how people find information today. In the second, we went deeper into how owned and earned work...
No Bad Offers—Pricing Reflects Risk, Fit Situation
I get questions about our home valuation every day. They usually sound like “they made a bad offer” - this is actually what’s happening: They selectively price low-risk homes aggressively. They keep wider spreads on higher-risk homes. When I look into bad offer...
Emerald Intel Launches Embedded Analytics, Delivering a Real-Time Macro View of the Cannabis Industry
Emerald Intelligence has introduced Embedded Analytics, a new SaaS feature that provides real‑time, macro‑level dashboards for the licensed cannabis and hemp market. The initial release includes four interactive dashboards covering state sales, company leaderboards, product sales, and store status, all...
Build Trust with Data, Not Just Logos
"We only have one partner logo to show. How do we build credibility?" This came up in a call with a healthcare AI company. Early stage, incredible tech, but limited social proof. Here's what I recommended instead of the traditional logo wall: →...
New AI Media Manager Modio Aims to Consolidate Fragmented Content Creation
Klono Inc. launched Modio.ai, an AI media manager that unifies content creation, organization, and distribution. The platform offers 32 creation types spanning images, video, audio, avatars, and documents, automatically selecting the optimal AI model for each task. Modio also chains...
Siteimprove Expands Its Agentic Content Intelligence Platform with Conversational Analytics Agent, PDF and Image Accessibility Agent and Keyword Intelligence Agent
Siteimprove announced three new AI agents—Conversational Analytics, PDF and Image Accessibility, and Keyword Intelligence—expanding its agentic content intelligence platform. The Conversational Analytics Agent lets non‑technical users query data and generate reports using natural language. The PDF/Image Accessibility Agent automatically validates...
Volt Agency Details Advanced Hyper-Personalisation Strategies on Wix Web Design
Volt Agency, a Wix‑focused web design firm, published a report detailing hyper‑personalisation strategies on the Wix platform. The study claims conversion lifts of up to 60% and revenue gains of roughly 40% when businesses shift from static sites to intent‑driven...
Voice AI Startup Origa Raises $450K Led by Antler Singapore
Origa, a voice‑AI startup focused on consultative pre‑sales conversations, closed a $450,000 funding round led by Antler Singapore, bringing its total capital to $1 million. The company will use the capital to grow its engineering team, enhance product capabilities, and scale...
507: When Org Design Shapes Strategy
In this episode, Charles Groom (VP of Marketing at Insightful) and Heather Atkins (CMO of Trimble) discuss how modern CMOs can design marketing organizations that stay agile amid rapid tech change, shifting buyer behavior, and tighter budgets. They introduce a...
Boost Revenue by Integrating OpenClaw Bots Into Slack
If you want to grow your revenues more, use OpenClaw in Slack. Your team will find novel use cases and watching them collaborate in real time with your agents is fascinating. I added Alfred to our internal marketing chat today and look...
Avoid Common Mistakes in B2B Data Appending: An Executive Guide
Accurate B2B data appending is a strategic lever that drives sales and marketing performance. Companies that rely on internal teams often face technical, resource, and compliance hurdles, leading to stale or incomplete records. Partnering with specialized data‑append providers delivers fresh,...
To Jumpstart Centers of Influence Referrals, Think Outside the CPA
Financial advisors are urged to broaden referral networks beyond traditional CPAs and lawyers, embracing strategic alliances with diverse centers of influence. Mike Byrnes suggests using happy clients for warm introductions and targeting non‑traditional partners such as yacht dealers, realtors, clergy,...
Hire Demand Generation, Not Just Brand, for Growth
I was on a call with a CEO. "We are 100% Sales-driven. We have absolutely ZERO Marketing" I probed a bit more to understand. Turns out they hired a CMO once for a 8 month stint. All she wanted to...
Pipeline Velocity: How to Measure and Improve It
Pipeline velocity measures how fast qualified opportunities turn into revenue, using the formula (Opportunities × Average Deal Size × Win Rate) ÷ Sales Cycle Length. The guide explains why traditional coverage ratios can mask slow‑moving pipelines and how velocity serves as a leading indicator...
From $187M Ecommerce to $5M ARR SaaS: Spresso's Post-Bankruptcy Pivot to Enterprise Software | Jared Yaman
In this episode, Jared Gaiman, co‑founder of Boxed and current CEO of Spresso, recounts the rise of Boxed from a $187 M e‑commerce business to its Chapter 11 filing and subsequent pivot to a $5 M ARR SaaS model focused on enterprise software...
Creative Diversity Drives Reel Reach, Prevents Rising CPMs
3 reels a week and 10 variations of the same concept is not a creative strategy that will save you from rising CPMs. Andromeda processes 10,000x more ad variants in parallel than Meta's old system. It has more creative combinations...
Saertex Expands Distribution Network in Turkey with Neva Composites
Saertex has partnered with Neva Composites to expand its Turkish distribution network, giving local customers direct access to high‑quality multiaxial glass, carbon and natural‑fiber fabrics. The move strengthens Saertex’s presence in marine, aerospace and automotive sectors across Turkey. In parallel,...
Buyers Satisficing: Time Constraints, Not Fear, Drive Choices
It can be too easy to look at buyer research and come away with a perspective that buyers make overly-safe, incomplete, and sub-optimal decisions. Worse, it can be too easy as a marketer to see buyers as needing us to...
Use Hours Not Days to Boost Email Opens
“Hours” works better than “days” in email. Why? Present Focus Bias. Humans are hardwired to want instant gratification. We don’t like to wait. According to Jay Schwedelson of SubjectLine.com , you can increase your open rate by 24% by using...
Freestar Introduces pubOS, a Unified Publisher Operating System Built to Replace Fragmented Solutions and Navigate the AI Age
Freestar launched pubOS, a unified Publisher Operating System that replaces fragmented ad‑tech stacks with a single, integrated platform. The solution combines Freestar’s proprietary monetization tools—including a custom Prebid wrapper and AI‑driven yield engine—with a marketplace of identity, compliance, and analytics...
Sinch Expands Its Platform With Agentic Conversations for AI-Powered Customer Engagement
Sinch unveiled Agentic Conversations, a suite that lets enterprises deploy AI agents across messaging, voice and email channels at scale. The platform offers an open, secure infrastructure that integrates with existing enterprise systems and supports both Sinch‑built and third‑party agents....
Latino-Founded Applevel Reports $40M Valuation, Integrating WhatsApp Into GoHighLevel CRM and OpenAI
Latino‑founded startup Applevel announced a $40 million valuation after scaling its platform that syncs WhatsApp conversations into the GoHighLevel CRM and adds OpenAI‑driven response automation. The solution now serves over 4,500 active users in more than 36 countries and has recruited...
Snowflake Posts 30% Revenue Surge, Record Bookings
Snowflake prints 30% revenue growth and record bookings momentum $SNOW delivered Q4 revenue of $1.28B (+30% YoY) with product revenue at $1.23B (+30%) and EPS of $0.32, beating estimates by 23%. Growth is re-accelerating at scale. RPO climbed to $9.77B (+42%), billings...
Activation Holds the Hidden Growth Opportunity
In most of the growth troubleshooting I do — which spans qualitative research and a deep dive into product, marketing, and subscription analytics — activation is almost always where the opportunity is hiding.
How Embedded BNPL Optimizes Cash Flow for SMBs: Inside the Intuit-Affirm Partnership
Intuit has teamed with Affirm to embed a Buy‑Now‑Pay‑Later (BNPL) option directly into QuickBooks invoices, letting small‑business owners split customer payments while receiving the full amount upfront. The move turns QuickBooks from a bookkeeping tool into an actionable financial operating...
AI Agents Turn Discovery Into a Subscription Habit
As agents improve and spread across more surfaces, discovery turns into a subscription habit, and the work of search gets delegated. https://t.co/Zupbt4bGFY via @DuaneForrester, @sejournal
7 Content Strategies to Build Authority and Trust
7 Ways to Use Content to Build Authority and Trust in Any Niche (+ Real Examples) - B2B Marketing Blog | Webbiquity - https://t.co/CJYHcehmSM https://t.co/aQ6RDwYiCA
OutSystems Launches Elevate Partner Program
OutSystems unveiled Elevate, a redesigned global partner program that replaces its previous one‑size‑fits‑all model with a performance‑driven “Earned Level” framework. The new system awards points across financial contribution, knowledge, customer satisfaction, and program track, with heightened weighting for agentic AI...
Leverage Executive Quotes to Boost Outreach Effectiveness
My favorite play is finding exec quotes and then leveraging that in emails..cold calls.. LinkedIn messages. https://t.co/w5mNxiNxGa
Focus on Revenue, Not Free Work, in Cold Emails
The best performing cold email is the one that leads to paying customers. You can generate a lot of positive replies by offering to do free work. Oh, you'll make it up in volume. Got it.
Ribbon and AWS Transform Cloud Deployment for Service Providers and Enterprises
Ribbon Communications announced a strategic collaboration with Amazon Web Services to deliver a cloud‑native, secure voice communications suite on AWS Marketplace. The offering bundles Ribbon’s Session Border Controller, policy routing engine, and centralized management platform as containerized services optimized for...
Capxel Launches LLM-LD, the First Open Standard for Making Websites Readable by AI Agents
Capxel has launched LLM‑LD, the first open standard that makes website content directly readable by large language model agents. The specification defines a .well‑known/llm‑index.json file, AI Discovery Page format, and three conformance levels to guide brands in structuring data for...
Agencies Using Open, AI-Driven Media Buying Are Outperforming the Market – AI Digital’s Open Garden Framework Animation Shows Exactly Why
AI Digital unveiled an animated explainer of its Open Garden Framework, highlighting how AI‑driven, open‑ecosystem media buying outperforms closed‑platform approaches. The data shows advertisers achieve 2.9‑times higher performance, 26% greater ROI, and make decisions 73% faster when leveraging predictive analytics...
Nestlé’s AI Push Brings New Marketing Tools Into Daily Workflows
Nestlé is embedding artificial intelligence across its marketing and sales functions by upgrading to SAP S/4HANA Cloud Private Edition, a platform now serving over 50,000 users in 112 countries. The rollout introduces SAP’s AI copilot, enabling automated insights and routine‑task...
3 Questions for 2U’s Jihan Quail
Jihan Quail rejoined 2U as global head of growth, citing the firm’s disciplined leadership and timing amid higher‑education turbulence. Her stint at Pathstream and Honor Education gave her a panoramic view of the ed‑tech ecosystem, informing a refreshed partnership strategy....
Learning From Palantir’s $200M Sales Leader
Unreal first Closed Won Club masterclass with Palantir’s former head of commercial sales (KSA). $200M+ in career revenue closed. Hands down… I learned an insane amount getting to grill John with questions for 45 minutes. Excited to line up the...
GigaCloud Technology Inc (GCT) Q4 2025 Earnings Call Transcript
GigaCloud Technology reported record Q3 2025 revenue of $333 million, a 10% year‑over‑year increase, and a quarterly EPS of $0.99. Growth was powered by a 70% surge in European revenue, bringing the region to $100 million, while product revenue rose 16% YoY...
Gushwork Bets on AI Search for Customer Leads — and Early Results Are Emerging
Gushwork, an India‑founded startup, closed a $9 million seed round that values it at $33 million post‑money. The company’s AI‑driven platform creates search‑optimized content, builds backlinks, and tracks leads to help businesses appear in AI‑powered search results such as ChatGPT and Gemini....
Bridge Marketing & Sales: Align Mindsets for Growth
The misalignment between marketing and sales often stems from the different mindsets that each team brings to the table. Although both teams share the same overarching goal of driving business success, their approaches to engaging prospects can differ significantly. If...
Solving Furniture Decision Fatigue Through AI and Retail Partnerships at Furniture.com | eTail West 2026
In this episode, Ann Mazinga chats with Alex Seaman, SVP and co‑founder of Furniture.com, about the platform’s AI‑driven solution to furniture‑shopping decision fatigue. Furniture.com aggregates dozens of trusted retailers into a single, agentic checkout experience, using AI to standardize product...
Measure Marketing by Deal Impact, Not Dashboard Vanity
How honest are we about how we measure our marketing? We say we want clear and guiding KPIs. But then teams build KPIs that protect the report, not the business. It’s s easy to measure what makes us look productive....
From Creator to Editor: New
You're job is no longer to create, it's to edit. And I am releasing a tool for Cannonball GTM subscribers to help you do just that...
BREAKING: Inside Nooks’ Launch: Why AI-Native Sales Tools Are Challenging Legacy Platforms, with Co-Founder & CEO Dan Lee
In this episode, Dan Lee, co‑founder and CEO of Nooks, unveils the new Agent Workspace and AI Sequences, explaining how AI‑native tools are reshaping the top‑of‑funnel sales process. He contrasts Nooks with legacy sequencing platforms, highlighting its ability to automate...
Meta's AI Will Automate Entire Ad Campaigns
If your value lives in media buying mechanics, Meta is already building your replacement. Mark Zuckerberg has confirmed that Meta is testing a system where a brand will enter a product URL and a budget, and the platform will build an...
Partnerships Spell Potential Trend for 3PD Platforms and Temporary Housing Marketplaces
In early 2026, leading third‑party delivery platforms are teaming up with temporary‑housing marketplaces. Airbnb launched an Instacart pilot that lets guests pre‑stock pantries and rewards hosts with cash and free Instacart+ membership, while Landing partnered with Gopuff to give guests...
Pivot to AI Secures Enterprise Deals, Fuels Growth
In this episode of Founder Firesides, @sdianahu talks with Ali Akhtar and Armen Forget of @LetterAICo, who just announced their $40M Series B. After pivoting during YC, they landed enterprise customers like Lenovo in the batch and expanded rapidly. They discuss...