Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
App: How To Find Your Company’s Direct Google Review Link
Martech Zone released a simple web app that generates a direct Google review link by appending a business’s Place ID to the base URL https://search.google.com/local/writereview?placeid=. The post explains that Google reviews are a pivotal factor in local search visibility, especially for securing a spot in the coveted Map Pack. By providing a one‑click URL—or a QR code—businesses can streamline the review‑submission process for customers. The tool removes the guesswork of locating the link within Google Business Profile settings.
Even VPs Discover CEO Role Is Tougher than Expected
"I actually didn't know being CEO was this hard" -- every top VP that starts their own startup
No Time for AI? That's the Biggest Excuse
“I don’t have time to learn AI. I’m too busy with work.” is the biggest BS excuse. ‘Work’ means being useful and the definition of useful is changing. The past might’ve been designing creative by hand, today it’s orchestrating workflows for 10x...
Owning the Medium: How Brands Build Durable Advantage in Competitive Markets
The article argues that brands should shift from chasing fleeting channel reach to owning a medium—an expression format they control and can retain audiences within. It distinguishes mediums such as email newsletters, SMS, research hubs, and communities from distribution channels...
Future‑Ready Insights: Marketing, Behaviour, Leadership Wrapped
15 minutes that’ll set you up for 2026 success? Right here. “We hosted conversations across marketing, behavioural science, leadership and the human side of growth. From these enriching discussions, we’re closing out the year with our very own Beginners Mind...
Own Your Vision, Align Agreements, Embrace Discomfort
I've been writing for most weekends this year and published close to 84,000 words on everything I'm learning, relearning, and experiencing as a CMO. But also what I'm learning about parenting, sobriety, and being a human. Going to recap the...
Remote Work: What We’ve Actually Learned About Leadership, Productivity, and People
Remote work isn’t a binary success‑or‑failure story; it thrives when the right leaders, job designs, and employee self‑management align. Data from Great Place To Work and Gallup show productivity remains strong overall but hinges on trust, clear expectations, and leadership...
Stop Busywork; Focus on Actions that Move the Needle
Marketing output doesn't equal marketing impact. You can launch 10 campaigns and move nothing, post daily and still have no real brand, and spend six figures on ads and learn nothing. Motion is cheap, impact is earned. If your team is maxed out...
Email Success Comes From Relevance, Not Volume
If your emails aren’t working, it’s probably not the send volume. It’s the relevance. Too many brands get scared when unsubscribes tick up or open rates dip, so they slow things down, when what they actually need is better targeting and messaging. Stop...
How PR Teams Can Still Win With Organic Social (Without Paid Promotion)
Organic social is no longer a mass‑reach channel for PR but a credibility platform that journalists and analysts use for source vetting. The article urges teams to shift from broadcast‑style posting to sharing proof of expertise, early commentary, and community...
Free 2026 Strategies to Get Found & Land Clients
If you’re thinking about how to get more visible and bring in more consistent clients as we move into 2026, this will be a valuable conversation to join. On Tuesday 13th January, I’m speaking at a free online event with...
Turn Slack Reactions Into High‑Signal Leads Instantly
This GTM workflow will multiply your pipeline: Scan Slack for 🔥-reacted leads → lock them into a system of record (Google Sheets is fine) → research what changed recently (new CMO or funding round) → learn ICP patterns → generate lookalike...
Scan ID Solutions: Enhancing KYC Compliance for FinTech and Banking Apps
Financial institutions are turning to automated Scan ID solutions to meet increasingly stringent KYC and AML regulations while preserving a seamless customer experience. The technology extracts data from government‑issued IDs, authenticates documents through multi‑layer checks, and feeds structured information directly...
Upgrade Your Audio Setup, Land $18K Contracts
I once had a client who told me they’d sign with me instantly if I upgraded my microphone setup. They loved our work but hated the way my setup sounded. I ordered an XLR mic after call and our next stage they...
Separate Paid Performance From Brand Identity for Success
Reminder that your paid performance doesn’t have to match your brand identity. Who you are for your organic audience doesn’t have to match who you need to be to sell products. Determine what matters: performance or brand. Then decide how much you’re okay...
Navattic: Build Interactive, Self-Service Demos For Your SaaS Product
Navattic offers an interactive demo platform that lets B2B buyers explore SaaS products on their own schedule, turning clicks into actionable intent data. The solution replaces gated videos and scheduled walkthroughs with self‑guided, click‑through demos that integrate directly with CRMs,...
Create Business Podcasts That Solve Real Buyer Problems
What kind of podcast should your business create? One that solves real problems for your buyer. Period. - Focus on being useful, not just entertaining - Interview experts, share insights, or break down trends - Keep every episode relevant to...
Performance Before Payment Secures Deals
Yesterday, I got 2 emails from vendors trying to close deals by 12/31 with me. The first was a vendor that started off a bit rough, but then really delivered. They upgraded the team on the account, and they stepped...
Optimove Launches Its New Email Marketing Solution, Significantly Enhancing Marketers’ Creative Power
Optimove unveiled a next‑generation Email Marketing Solution that blends AI agents, a robust data foundation, and a streamlined UI to boost creative flexibility for marketers. The platform introduces flexible data ingestion, AI‑driven content recommendations, real‑time triggered emails, kinetic widgets, and...
California Tops List as Worst State for Startup Exits
California already taxes founders far, far more than any other state. Far more. 5 worst states for startup exits (tax rate + QSBS combo): California - 13.3% + NO QSBS exclusion 💀 Hawaii - 7.25% + only 50% QSBS Alabama - 5% +...
In-Person Events Build Relational Wealth Beyond AI Hype
As marketing gets flooded with AI, one counterintuitive tactic is becoming more valuable. In-person connection. I'm talking about events. Dinners for 10 people. Mini-events for 20-30. Even larger gatherings with your customers. Nothing is going to replace human connection. Even if you don't...
Transcosmos Launches AI Training and Annotation Services Leveraging Talent Across Japan and ASEAN
transcosmos unveiled AI training and data annotation services in Chinese, Japanese and Korean, targeting highly specialized domains such as finance, engineering, geography and history. The offering combines a Human‑in‑the‑Loop model with a network of employees, gig workers and a new...
AI Agents Halve B2B Sales Teams by 2026
Ok I'm not any sort of savant. But I chatted (using AI) with every SaaStr AI speaker from 2025 — from OpenAI to Anthropic to Zapier and beyond — reviewed 100+ past conversations, and synthesized what the best operators are actually...
People Decisions Drive Business Success, Not Tools
The best investment I made this year wasn’t in a channel or a tool. It was in people. As the team grows, the difference between good and great becomes leverage. Strong leadership compounds. 👉 That’s why the talent bar can’t be delegated entirely. You...
New Books: Swiftynomics, UX Skills, More
The newest business titles spotlight a shift toward people‑centric strategies, from Misty L. Heggeness’s *Swiftynomics* highlighting women’s economic power to B. Joseph Pine II’s *The Transformation Economy* urging firms to align with consumer aspirations. Other releases focus on UX‑business alignment, emotional drivers...
More Ad Spend Won’t Fix a Bad Offer
Scaling paid ads doesn’t fix a broken offer. It just makes the problem more expensive. Most marketers forget that paid traffic is just amplification. If your creative isn’t converting, more spend won’t save it. If ROAS drops the moment you scale, it’s the...
AI Disruption Hits Jobs, Margins, and Markets
📰 Top AI+B2B News - Fri, Dec 26 https://t.co/MWFHfEuzpm Top Stories: 1. A Wealth Tax Floated in California Has Billionaires Fleeing 2. They graduated from Stanford. Due to AI, they can't find a job 3. Oracle shares on pace for worst quarter since 2001...
Consult PR Shares Updates on AI Pay-Per-Click Challenges With Niche Keywords Categories
Consult PR released an update on its AI‑enhanced pay‑per‑click (PPC) programs, highlighting strong overall performance but noting that a subset of clients using niche keywords see slower results. The AI models start with broader keyword matching, requiring weeks or months...
Treat Creative as a Loss Bucket, Not an ROI Driver
Hot take - Creative should be a 100% loss bucket. You should never aim to have creative be an ROI positive bucket on your expenses otherwise you’re always chasing winners. When you always focus on winning ads a majority of your account...
Scaling Secrets in AI Era Revealed by 10,000 Experts
https://t.co/5gjWmKLRrD is back. MAY 12-14 2026. The Secrets to Scaling in the Age of AI 10,000 of the best sharing how it's done https://t.co/f9I8gHsF4U
MindMap AI Introduces Chat-Driven Mind Mapping to Turn Complex Content Into Clear Visuals
MindMap AI launched a chat‑driven mind‑mapping platform that transforms text, PDFs, video, audio, and images into editable visual maps. The new Version 2 adds AI Thinking Mode, incremental updates that keep user edits, and an expanded AI Copilot chat with more...
People Don’t Change; Best Marketers Tap Timeless Emotions
Marketing tactics, channels and tools change rapidly. People don’t. The best marketers find new ways to connect with old emotions.
Growth Requires Clear Constraints, Not Just Dashboards
Most brands don’t have a clear growth strategy. They have: • Some goals • A few dashboards • A long list of “should probably do this soon” A real growth strategy is clear constraints and ruthless priorities. That’s it. Until you define those, you’ll always mistake...
Sorba.ai Partners With Appomax As Channel Partner For Thailand Industrial Ai
Thailand’s industrial AI market gets a boost as Sorba.ai, a leading no‑code AI platform, announced a channel partnership with local solutions provider Appomax. The collaboration will deliver Sorba.ai’s full suite—including DataBridge, predictive maintenance, advanced process control, and VisionAI—through Appomax’s regional...
10K+ Leaders Reveal Scaling Strategies at SaaStr AI 2026
We’re back SaaStr AI Annual 2026. May 12-14, SF Bay 10,000+ of the best sharing How to Scale in the Age of AI https://t.co/NVT7jfcW2s
Redefine B2B Personas with AI‑Driven Semantic Connections
If there ever was a time to move beyond surface-level buyer personas built on assumptions and demographics, it's now. B2B buyers have taken control and AI has irrevocably shifted the buying process... In this interview with C2 Media , I...
GeeLark Introduces a New Era of In-App Social Media Automation
GeeLark has launched a mobile‑first social media automation platform that uses cloud‑hosted Android phones instead of APIs or emulators. The service lets marketers run full in‑app actions—posting, liking, commenting, browsing and login—through RPA bots that mimic real user behavior. Integrated...
Mediocre VP Breeds a Cascade of Weak Hires
When you get tired, and settle on a mediocre VP You also settle on their 10-15 mediocre hires to come
Early Customer Development Beats Niche Product Focus
My biggest marketing loss this year wasn’t one specific mistake. It was on the Karrot side of things. The product works, it still brings in leads and customers but it’s a very niche feature, and that matters more than I originally...
Equipping Your Business for Professional Video Marketing in 2026
The post outlines a cost‑effective video‑marketing kit for small‑ and mid‑size firms, targeting a total spend of $2,000‑$4,000. It recommends a tiered approach—webcams for desk‑based content, flagship smartphones with gimbals for mobile shoots, wireless lavalier microphones for clear audio, and...
Stories Sell—Keep Them Concise and Memorable
Remember that time at the family reunion when your cousin droned on about his fishing trip for an hour straight? Stories are 22X more memorable than facts alone… But start rambling and people tune out. The lesson for marketers? Tell stories. Stories sell. But cut the...
Fix Post‑Purchase Leaks to Recover 20‑30% Revenue
If acquisition is a faucet, retention is the plumbing. Your ads poured water in, but if your post-purchase system is full of holes, you’re just leaking revenue. Audit for: • Broken reorder flows • Dead-end thank-you pages • SMS that says nothing new • Loyalty systems...
Why CRO Starts Before the Landing Page: Optimizing the Customer Journey to Conversion
The article argues that conversion‑rate optimization (CRO) must begin before the landing page, treating the entire acquisition journey as a testable asset. It outlines how intent alignment, message match, speed, and trust are shaped by ads, search queries, emails, and...
Consistency Beats Talent in Marketing Success
Most marketers don’t fail because they lack talent. They fail because they can’t stay consistent. You can be a brilliant strategist, a creative wizard, or a top-tier founder, but if you can’t show up every day and keep shipping, your edge disappears. Consistency...
Ask: Are You Using Lookalike Lists for Agency Ads?
Anyone running ads for your agency etc... are you using any LaL lists? Any interest based targeting etc...? Or just leaving things as broad? What's working well for you? Any indicators on quality etc??
Charge $3k‑$25k+ per Post Based on Revenue
If you’re an operator- creator, here’s how much you should charge per post based on your revenue (not reach): <$1M: $3k $1M-$5M: $5-10k $5M-$10M: $10-25k $10M+: $25k+ Why? Because the opportunity cost of growing your business vs posting to social is too high.
Search Still Thriving: Google & Bing Ad Spend Rises
If search were dying, people wouldn't be planning on spending more on Google and Bing ads in 2026. See the chart below. https://t.co/GptknNSfgR
Turn Boring Tasks Into AI‑driven Efficiency, Then Deliver Value
Pro tip: If you're doing work that is boring and feels like a grind, you can often inject excitement by spending some time on figuring out how to do it better/smarter or in a more automated way with AI. Don't get...
Attend Few Key Events, Build Relationships Regularly
My rough advice for events, having produced many of them, with lots of data: - Go to 2 of the top events in your industry each year - Go to 2 local meet-ups, dinners, etc. in your industry each month...
Invest in Key Startups for Pre‑IPO M&A Premium
Groq is a reminder that "important" startups can get a massive premium in M&A It all normalizes at IPO, more or less Valuations then are based on revenue, growth and profits But for venture, investing in important startups can lead to massive outcomes...