Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Infobip and ESA Boost Asteroid Impact Alerts with Instant Voice Calls
Infobip has teamed up with the European Space Agency to deliver asteroid impact alerts through its Voice API, replacing email notifications with instant phone calls. The integration enables ESA’s Meerkat Asteroid Guard to issue real‑time alerts 24/7, cutting response times to under five minutes during test scenarios. A pilot showed a 100% success rate for voice alerts, allowing rapid data collection even when impacts were minor. The partnership highlights how cloud communications can bolster planetary‑defence operations.
Partnerships Key to Unlocking Value in Payments Space: KPMG International
KPMG International’s new report warns that banks and retailers must forge strategic partnerships to keep pace with rapid payment‑technology change. Survey data from 500 banks and 500 retailers shows 54 % of retailers consider payment modernization essential, yet only 45 % say...
Bright Mountain and NeuIQ Announce Strategic Partnership to Advance AI-Driven Consumer Decision Intelligence
Bright Mountain’s Big Village unit has entered a strategic partnership with AI services firm NeuIQ to embed continuous, AI‑driven decision intelligence into its marketing platform. The collaboration modernizes data pipelines, adds reusable analytics assets, and delivers real‑time consumer insights to...
Freightos Revenues up Nearly 25% in 2025
Freightos reported $29.5 million revenue for 2025, a 24 % increase over 2024, driven by higher carrier participation and transaction volume. Adjusted EBITDA narrowed to a $11.2 million loss, improving from $12.6 million the prior year, while cash reserves remain sufficient to fund growth....
ECER.com Redefines the Future of Mobile B2B Commerce
ECER.com is transforming international B2B trade by turning smartphones into full‑service sourcing hubs. The platform adds instant mobile alerts, multilingual AI chat and live video, letting buyers respond to inquiries any time, as demonstrated by a Guangzhou firm that closed...
MarTech Interview With Ethan Gustav, Group President, North America @ Infobip
Ethan Gustav, Infobit’s Group President for North America, says AI has moved from a support‑only tool to a core marketing engine, with AI agents expected to handle up to 95% of customer interactions. He highlights the rise of domain‑specific language...
Mktg.Tech Launches Independent Ranking and Evaluation Platform for Marketing Technology
Mktg.Tech has unveiled an independent platform that ranks and evaluates marketing technology tools, agencies, and AI solutions using a documented, data‑driven scoring system. The methodology assesses functionality, integration capability, operational impact, and category‑specific performance, delivering transparent comparative insights rather than...
Plaza Premium Group, IAS Hospitality Expand Lounge Access Across Indonesia and Globally
Plaza Premium Group and IAS Hospitality have forged a partnership that links 26 IAS‑operated lounges in Indonesia with Plaza Premium’s global network of over 100 lounges. The agreement grants Plaza Premium’s airline and corporate clients access to Indonesian terminals where...
Amazon Borrows Forum ‘Mentor’ Program From eBay
Amazon has introduced a Seller Expert Pilot Program, inviting top contributors on its Seller Forums in the US, UK, Japan, and India to earn gift cards for posting quality content and providing feedback. Participants can receive a $100 gift card...
Cotton On Accelerates India Growth with Apparel Group Partnership
Cotton On Group has signed a licensing partnership with Apparel Group to accelerate its expansion in India. The agreement outlines a phased omnichannel rollout that will launch brick‑and‑mortar stores, a dedicated e‑commerce site, and presence on key digital marketplaces. Apparel...
Inside Koala Eco’s Disciplined Push Into the US Natural Channel
Koala Eco, an Australian natural‑care brand, has moved beyond its US entry phase to a disciplined scaling strategy focused on profitable growth. Co‑founders Paul Davidson and Jessica Bragdon prioritize performance per door, deepening presence in premium natural retailers like Sprouts...
Global Industrial Co (GIC) Q4 2025 Earnings Call Transcript
Global Industrial reported Q2 2025 revenue of $358.9 million, up 3.2% year‑over‑year, and posted a record gross margin of 37.1%, a 190‑basis‑point improvement. Operating income reached $33.5 million, lifting operating margin to 9.3% as strategic accounts drove growth while smaller...
Leverage AI to Power Through Afternoon Energy Slumps
I know how my energy levels typically vary through the workday. High energy in the morning, low energy in the early afternoon, a bit of a "comeback" late afternoon. In the past I've stacked up "easy" tasks for that early...
Simplify GTM: One Goal, One Audience, One Offer
If your GTM feels stuck, run this experiment. It will take you 30 days: 1. Pick ONE growth goal. Pipeline, activation, or expansion. Not all three. 2. Pick ONE audience. Not "SMB + mid-market + enterprise." One. 3. Pick ONE...
Spotlight Series: Jacaruso Enterprises
Jacaruso Enterprises, featured in Hotel Business’s Spotlight Series, is redefining hotel sales operations through AI‑enabled solutions. VP of Bold Moves, April Eskelson, explained how the company’s Lead Shark platform equips hotel partners with real‑time business intelligence. She highlighted AI tools...
In‑house Shifts Often Raise Costs, Lower Revenue—Keep Agency Insights
One of our brands we've been working with long-term moved to an internal person last month but they kept us on view access of the account(s). Since they took over? CPA is up 48% ncCPA is up 109% Spend is up 32% Revenue is down...
HSMAI DC Webinar to Focus on Sales Prospecting Strategies, Tactics
The Washington, D.C. chapter of the Hospitality Sales and Marketing Association International (HSMAI) is hosting a free, one‑hour webinar on February 25 to sharpen hospitality sales prospecting strategies for 2026. The session features Bob Anderson of Star Performance Inc., who will...
Product Improves, CAC Rises: AI Amplifies Growth Dilemma
your product gets better every week, but your CAC gets worse every month Can your product get good enough to generate organic growth before your marketing channels saturate with scale? AI is going to supercharge this conflict. We’ll write even more and...
Start with Bottom‑of‑Funnel, Flip Funnel, 44× SQL Growth
A cybersecurity SaaS came to us with a problem 👇 - Pipeline flat - About 1 demo per month - Marketing basically paused 12 months later: - 44x SQL volume - 1200% more opportunities - Deals closing 3x faster than...
Three Realities About B2B Buying Networks
Forrester’s 2025 Buyers’ Journey Survey shows B2B purchases are increasingly chaotic, with 73 % involving three or more departments and an average of 13 internal and nine external participants. Buyers now turn to peers, industry communities, and generative AI tools long...
Customers Buy Core Needs, Not Feature Overload
"We're the all-in-one solution." Cool. But that's not why they bought you. QuickBooks has 1,000 features. But people didn't hire it for 1,000 features. They hired it because of a few core struggles: they needed to get paid, pay others,...
Monetize Your Thank‑You Page with One‑Click Upsells
Brands will spend $50 to get a customer to checkout and then show them a generic Shopify thank-you page… Make it make sense. That page has a 100% view rate. Higher than: → Your homepage → Your landing pages → Every ad you've ever run It's...
Ax3.ai Appoints Marius Tudor as Chief Revenue Officer to Accelerate Global Growth
Ax3.ai appointed Marius Tudor as Chief Revenue Officer to lead its global go‑to‑market strategy. Tudor brings more than 25 years of technical sales experience in infrastructure and hardware. He will expand direct sales channels, strengthen the partner ecosystem, and target...
Shared GTM Ownership Undermines Momentum and Accountability
Why fragmented ownership quietly kills momentum There’s a moment in many companies where growth doesn’t stall — it dissolves. Nothing is obviously broken. The team is capable. Leaders are engaged. Everyone agrees growth matters. And yet, decisions feel heavier. Execution...
Own the Problem: Think Like Owner, Empower People
My first podcast conversation in over 2 years. I couldn’t have done it without Lee Odden ’s insightful questions and thoughtful coverage of today’s hottest B2B Marketing topics. My biggest takeaways for marketers: - think like a business owner not...
14 Ways Great Radio Salespeople Get More Referrals
The article outlines fourteen proven tactics that radio salespeople use to generate client referrals, ranging from delivering measurable ROI to maintaining transparent pricing. It emphasizes that proactive communication, data‑driven optimization, and deep client knowledge turn satisfied advertisers into vocal advocates....
Turn One Proof Asset Into Two Claim Formats
Hot take: your audience isn’t consuming your content. They’re consuming someone else’s screenshot of it. Or a creator recap. Or an AI answer stitched from whatever looked most consistent online at the time. So “we posted 5 times this week”...
Know Your Vision First, Then Let AI Amplify
🔥 Hot take: AI won't be effective if you don't know what "good" looks like. You can't simply prompt your way to wisdom—if you lack an understanding of your audience, your goals, or your craft, AI will only amplify the...
RevOps Roundup: Week 8, 2026
The RevOps Roundup for week 8, 2026 curates a suite of practical resources—from a guide on tracking outbound traffic in lead pipelines to AI workflow best practices and variance analysis techniques. It also highlights podcasts where CROs discuss scaling from $2 M to...
Stop GTM Theater: Focus on ICP‑Driven Strategy
If your GTM looks impressive but revenue is flat, that’s not bad luck. You're stuck in the classic GTM Theater vs. GTM Strategy trap. Let me explain... GTM Theater is when... 1) You've got that Agency running ADs, and they're showing you all the...
Sell Ideas, Not Time: The Wealth of Ownable Concepts
Top paid experts all have one thing in common: They sell ideas (not just time). And iIdea owners get rich. Simon Sinek charges $100K+ for a keynote today. But before his famous “Start With Why” TED Talk? He was a relatively unknown marketing consultant. One...
"B2B Is Human to Human": Why Anjali Gupta Is Replacing Machine-Talk with Storytelling
Anjali Gupta, founder of The Fractional CMO Company, says B2B marketing is reverting to brand‑centric, human‑to‑human storytelling amid a flood of AI tools. She warns that over‑reliance on superficial metrics like MQLs can distort true intent, while AI is reshaping...
New Brand Boosts Profitability, Prepares March Scale
First month on with a new brand - already improving profitability overall and looking to scale moving into March. New Offer + New account Strategy. Next week we launch first round of UGC we curated and first large batch of ad creative....
Cultivate a Culture Where Customers Naturally Refer You
RT @VisionEdgeMktg 💬 Referrals are the ultimate vote of confidence. Build a culture where customers can't help but recommend you. https://t.co/YVLj0pgtuA #Referrals #CustomerLoyalty #Growth
Paymentus Holdings Inc (PAY) Q4 2025 Earnings Call Transcript
Paycom Software delivered a robust fourth‑quarter and full‑year 2025 performance, posting $544 million in Q4 revenue—a 10% year‑over‑year increase—and $2.05 billion for the year, surpassing its own outlook. Adjusted EBITDA reached $236 million in the quarter with a 43.4% margin, and free cash...
AI Forces Preseed Focus on Demos, Not Ideas
AI moves the goalposts for raising preseed capital: less “tell me your product idea” more “show me what you built and how customers react” In the 1990s people raised $5m+ just to build the v1 of their website. In 2000s that...
Meta Predicts Lower CPA Before Any Spend
Got this one click pop-up after publishing a new campaign today. Spend more & get I get lower CPA? Wow... campaign hasn't even spent a dollar yet and Meta knows so much about it already🤯 https://t.co/sBqVkF3uUB
ACV Auctions Inc (ACVA) Q4 2025 Earnings Call Transcript
ACV Auctions reported Q4 2025 revenue of $184 million, a 15% year‑over‑year increase, and adjusted EBITDA of $8 million, up 36% YoY, both at the high end of guidance. Unit sales hit 193,000 vehicles, with full‑year volume growing 12% and...
Targeted Advantage: Explain Why You Win for Segment S
I know you want to say you’re “better” than competitor G. Probably, though, it 𝘪𝘴 better for customer segment S but not for T. Why specifically is it better for S? And worse for T? Put 𝘵𝘩𝘢𝘵 in your sales material. Rather than...
Ensure Auditors Have Full Data Before Trusting Their Feedback
Be careful of getting "audits" This comes from someone whose agency does 10-15 audits a week for prospective clients. It's very "easy" to find things wrong or find improvements if you don't have all the data, learnings, or inside info. Make sure...
AI B2B Lead Generation: 7 Strategies I Use to Book Meetings
The article outlines seven AI‑driven tactics that let B2B sales teams locate, qualify, and outreach to prospects faster than manual methods. It highlights AI tools that can parse 800M+ contacts, generate personalized email sequences, score intent signals, and automate reply...
Betterment Strengthens Client Offerings with Mortgage Partnership and Advisor Model Marketplace Expansion
Betterment announced a nationwide partnership with mortgage fintech Rate, giving eligible clients with at least $100,000 in assets a discount of up to 0.75% on 30‑year fixed mortgages and a $500 closing‑cost credit through December 2026. The platform also launched an...
Few Use OpenClaw for Real Value‑Driving Work
Most people posting about OpenClaw are not running it for real meaningful work use cases. @chrysb is one of the few who is and sharing (more than me) about it. His list is real and realistically even only scratches the surface...
Tariffs Spike Costs—Recalculate Your Break‑Even ROAS
Your ROAS looks fine, but your margins are bleeding. Why? Because tariffs jumped COGS 20-30% while your break-even ROAS stayed the same. You’re still trusting a dashboard number that’s been outdated for months. Recalculate your break-even, and thank me later.
How iPayr’s Capacity-Limited Licensing Strategy Is Driving International Momentum Across Exchanges
iPayr International is pursuing a capacity-limited licensing model, granting access to its proprietary four-system automation suite only after applicant review. This scarcity-driven approach contrasts with the open-subscription SaaS model common among retail trading bots and is credited with accelerating the...
Frame Price as Cost per Wear to Boost Sales
Selling a high priced article of clothing? Increase purchases by framing the price in terms of “cost per wear.” New (2025) research shows this tactic works, but you need to do the math for people because they may not get...
Overpromise, Underdeliver: Lose Trust, Lose Leads
Marketers: Don't massively hype up your lead magnet and then fail to deliver. You might get someone's email but... You'll lose their trust. And trust is the currency of business.
The Economics Of Retention: How MoEngage Built A Defensible Moat In A Crowded Market
MoEngage has turned the high cost of user retention—estimated at five to twenty‑five times acquisition expense—into a core SaaS proposition. After raising $280 million in a Series F round, the company reported close to $100 million in ARR and achieved profitability in the...
Agentic Coders Accelerate Content Quality and SaaS Upsells
Agentic coders allow us to quickly iterate on what’s best for our customers using ClickFlow (our AEO/SEO content creator). I can’t understand any modern company that doesn’t use these. The speed we have as an org now would have been unfathomable 12...
Google Kills Excuses: PMax Now Mandatory
Google just killed every excuse you had for ignoring PMax. Full reporting. Negative keywords. Real split tests. This thread is your wake-up call 🧵 https://t.co/FqYcvnZVbf