Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Lightpath’s Revenue Rises 35 Percent on Strong Hyperscaler, Enterprise Customer Wins
Lightpath, the wholesale arm of Optimum, posted $468 million in 2025 revenue, a 13% year‑over‑year increase driven by strong hyperscaler and enterprise demand. AI‑driven contract value jumped 40% to $362 million, while hyperscaler total contract value surged 240% to $252 million. The company’s sales pipeline expanded to $6.4 billion, a 6.4‑fold rise, and its fiber footprint now covers roughly 10,800 route miles serving 15,000 locations. These results underscore Lightpath’s positioning as a key provider of AI‑grade connectivity.
Pre‑filled LLM Prompts Drive Smarter Brand Traffic
Most marketers right now are trying to figure out how to get the LLMs to send them more Web traffic. Maybe the pro move is to do the opposite. Check out what Amplemarket HQ is doing. And when you press...
A16z Speedrun Seeks Events & Community Marketing Lead
new role opening up on the a16z speedrun team: come work with me and @SamiraBehrouzan - this is directly on the our speedrun team where we work with hundreds of founders. Dream job for the right person 😎 — Some notes from Samira...
Square’s Quest for More Partners Looks to Add Merchant Appeal
Square, the POS arm of Block Inc., is set to expand its partner ecosystem beyond the roughly 1,000 collaborators it already supports. The move aims to bring more technology add‑ons, discounts and specialized services to merchants, accelerating Square’s merchant acquisition....
Less Tool, More Impact: A Guide to the Sales Enablement Tech Stack
Nada, Hitachi Vantara’s sales enablement leader, outlines how the volatile, uncertain, complex and ambiguous (VUCA) market forces sales organizations to rethink their technology stacks. She highlights that chief revenue officers (CROs) in sub‑$5 billion firms stay an average of only 18...
Vancouver Dessert Brand Plans Expansion Through Franchising
Vancouver‑based dessert chain The Praguery, known for European‑style chimney cakes with ice cream, is moving from four locations to a franchise model after six years of organic growth. Founder Jaroslav Mestka has codified a repeatable operating system and finalized franchise...
Focus on One Element at a Time for Conversions
We've audited 100+ B2B websites. Most of them make the same mistakes: - The page tries to speak to everyone - The CTA assumes everyone is ready to buy - The hero talks about features, not outcomes The logic behind...
Scale Content Production with AI‑Powered Automation
I'll be heading down to Tampa for Digital Summit soon. The topic: Delivering AI-Powered Content and Automations That Scale Here's more about my session: Marketing leaders are expected to produce more content, faster, without sacrificing quality or team bandwidth. But...
TQA Announces New Agentic-Focused Identity, Expanding Technology Partnerships With Microsoft and ServiceNow to Break the Enterprise AI Gridlock
TQA announced a rebrand and strategic shift toward Agentic AI, aiming to close the gap where 95% of AI projects stall before production. The company unveiled new technology practices with Microsoft—integrating Copilot, Power Platform, and Azure AI—and ServiceNow, focusing on...
Know Your Lead's Value, Transform Your Agency Strategy
Here’s a question most agency owners can’t answer: What is a single lead actually worth to your business? When you know that number, everything changes: what you spend on ads, which partnerships you say yes to, whether that content strategy is actually...
Create Boss‑focused Reports During Trial to Close Deals
You make software for person P. They have a boss Q. Or better, their C_O. If Q wants your product, P gets to buy it. So, can you make a report or daily/weekly email or etc. that Q wants? Do it during the trial,...
Apple’s Enterprise Partners Evolve Their Channel Approach
Apple’s enterprise adoption is accelerating, with 96 % of U.S. CIOs expecting Mac fleet growth in the next two years. To meet the complex needs of corporate deployments, channel resellers are becoming essential intermediaries. Jamf’s new partnership with European distributor Prianto...
Fanatical Service Quality Drives True Customer Loyalty
RT @VisionEdgeMktg ✨ Customer loyalty starts with service quality. Make it fanatical: https://t.co/HIsckyOfTS #CustomerLoyalty #ServiceExcellence #Retention
Use Red Flags to Disqualify Weak Sales Opportunities
Founders: Opportunity disqualification framework: 🚩 Can't articulate specific pain costs 🚩 Gatekeepers blocking access to decision-makers 🚩 No comparable solution investments 🚩 Absence of compelling events 🚩 Refuses to discuss financial constraints Two or more? Remove from your forecast.
New Deal Europe to Host Annual Marketplace and Forum Next Month
New Deal Europe will host its 2026 Marketplace and Forum at Arsenal’s Emirates Stadium next month. The B2B event recorded a 20% year‑on‑year rise in attendance and attracted record numbers of UK and international buyers. The Marketplace showcases suppliers from...
AI Search Redefines Visibility, Not Replaces SEO
AI Search Isn’t Replacing SEO — It’s Rewriting Visibility: Key Insights from the @Conductor 2026 AEO / GEO Benchmarks Report - B2B Marketing Blog | Webbiquity - https://t.co/Cs3W27UiQI
Funnel Processes the World’s First Rent Payment Inside ChatGPT
Funnel, the AI‑driven CRM for multifamily operators, completed the world’s first rent payment inside ChatGPT in partnership with BH Management, which oversees over 93,000 units. The transaction leveraged Funnel’s existing Resident Portal workflows, requiring no new software integrations. This proof‑of‑concept...
Compass Points Sperling To Affiliate Sales Director Role
Compass Media Networks has promoted Sydney Sperling to Director of Affiliate Sales, expanding her responsibilities for affiliate strategy and network growth. Sperling, a Trinity College graduate, joined the company in July 2023 and has helped broaden affiliate relationships for syndicated...
Lead Generation Statistics for 2026: Key Marketing Data
Lead generation remains a top priority for B2B marketers, yet 85% struggle to tie performance to revenue outcomes. Conversion challenges persist, with 79% of leads never converting without effective nurturing and inbound SEO leads achieving a 14.6% close rate versus...
Krikey AI Achieves SOC2 Compliance, Strengthening Security Assurance for Its Professional AI Animation Generator
Krikey AI announced it has earned SOC2 Type II certification and Amazon Web Services Nonprofit and Education competency badges, confirming its 3D animation generator meets rigorous security and operational standards. The certifications validate institutional‑grade data protection for enterprises, schools, and nonprofit...
Meet The People Launches MTP Intelligence, A Proprietary AI-Enabled Platform Unifying Creative, Media and Commerce
Meet The People (MTP) has launched MTP Intelligence, a proprietary AI‑enabled platform that consolidates creative, media, commerce and analytics into a single environment for its ten agency brands. Powered by its own data firm RADaR Analytics, the platform orchestrates end‑to‑end...
KNOREX Launches Agentic AI-Ready Ads API to Power Cross-Channel Advertising Automation
KNOREX announced the launch of its agentic AI‑ready Ads API, a unified infrastructure layer designed to automate cross‑channel advertising workflows. The API, compatible with Amazon Ads MCP and the open Advertising Common Protocol, enables AI agents to manage campaigns on...
SalientMG, Hivekind AI Team Up to Drive Pipeline for Startups
SalientMG announced a strategic partnership with Hivekind AI to combine its B2B go‑to‑market (GTM) advisory services with Hivekind’s pre‑pipeline decision engine. The joint offering promises startups a unified system that aligns ideal customer profile (ICP) definition, account prioritization, and buyer‑group...
Best Intent Data Providers for B2B Teams in 2026
In 2026 the leading B2B intent data strategy has shifted from monolithic platforms to a modular stack that combines first‑party web signals with specialized third‑party providers. HubSpot’s real‑time visitor intelligence paired with Clay’s data‑orchestration forms the core, while G2, Common...
Deloitte: Digitally Mature B2B Suppliers Post Faster Sales Growth
Deloitte’s latest study of 530 U.S. B2B buyers and 530 suppliers shows that digitally mature sellers outpace peers, delivering 6.1% average revenue growth versus 2.9% for low‑maturity firms. High‑maturity suppliers exceed annual sales targets by more than twice the margin...
Coopetition: Partner with Rivals to Grow the Pie
Helping competitors sounds wrong. Many businesses guard every move, yet rivals who share leads, split costs, and collaborate often win more deals. Coopetition drives shared R&D, opens new markets, and creates referrals when demand spikes. You keep your edge while growing the pie. Who...
Simplify Offer, Get Free 10k Leads, 5x Demos
These 3 changes to our cold email copy 5x’d demos booked last week. OLD VERSION: Subj: $18 per lead is a lot Body: You’re paying ~$18 per lead or more on Meta right now. And, some more if they don’t...
Cold Email Statistics You Need to Know in 2026
Cold email continues to deliver the highest ROI among outbound channels, but success hinges on meeting 2026 benchmarks. Average reply rates sit between 3% and 5%, while top performers achieve 10% or higher. Personalization can lift replies by up to...
Build a Lead Engine Beyond Social Media Dependence
The 2 long-term investments I'd be making if I sell services to ensure I build something sturdy, especially given the current moment: 1. Building a business that isn't reliant on social media (or even SEO/AEO) for lead-gen. Yes, some business...
Focus on 4 Metrics, Not 50, to Drive Profit
You’re deluding yourself into thinking you’re organized by staring at a dashboard with 50 metrics... … and somehow, you're completely missing the only 4 that actually matter: MER (Marketing Efficiency Ratio): This is your early-warning alarm. If MER dips 10-15% below target, something's leaking....
Watch NetLine’s Josh Baez The Hidden Moments of the Buying Journey Webinar on Demand Now
NetLine’s senior demand manager Josh Baez hosted a webinar titled “The Hidden Moments of the Buying Journey,” revealing why traditional linear funnels are obsolete. He explained how privacy regulations have crippled identifier‑based tracking, forcing marketers to shift toward proactive, programmatic...
Building AI Sales Reps: How ShowMe Orchestrates Voice, Video, and Multi-Agent Workflows to Close Deals
ShowMe, an AI‑native startup founded in April 2025, has built a multi‑agent platform that lets digital sales reps conduct live voice calls, video demos, and multi‑day follow‑ups. The system splits a single sales conversation into specialized sub‑agents—conversation, evaluator, and creator—coordinated...
Urgent Buyers, Internal Use Prove True Product‑Market Fit
My top 7 takeaways from my chat with Adam Markowitz who built Drata from from zero to $100M ARR in 4 years (8,000+ customers): 1. Product-market fit shows in buyer urgency, not just signups. Adam's edtech startup took years to...
Why Some Companies Grow Rapidly While Others Stall
A global survey of over 500 senior revenue leaders shows that while 72 % of companies grew year‑over‑year, only 29 % achieved rapid, double‑digit growth. Smaller firms outperformed larger ones, but the key differentiator is functional alignment across marketing, sales, product and...
Make Marketing Content Sales‑Ready, Not Just Pretty
I was asked how to make sure Sales will actually use Marketing content. Here is the short answer I gave. Stop reviewing content by Marketing standards and view it from the perspective of someone trying to sell you product or...
ProEnergy Supply, OpenSolar Partner on Distributor Inventory Platform
ProEnergy Supply (PES) has launched an AI‑driven transactional gateway that integrates directly with OpenSolar’s new Shop platform, allowing solar designers to purchase equipment in real time. The solution connects live inventory to distributors’ ERP systems, reaching over 28,000 active solar...
Product-Market Fit: From Edtech Vitamin to $100M Painkiller
In this episode, Adam Markowitz recounts his transition from a decade‑long edtech venture to building Drata, a compliance automation platform that quickly proved its product‑market fit as a painkiller rather than a vitamin. He explains how rigorous validation—dog‑fooding the product...
Aurasell Launches AI-Native OS for GTM Workflows
Aurasell announced the launch of the world’s first AI‑native Go‑To‑Market Operating System (GTM OS) that layers intelligent, automated workflows onto any existing CRM such as Salesforce or HubSpot. The platform promises to double productivity and deliver measurable impact within two...
ZoomInfo vs UpLead: 2026 Data Comparison
ZoomInfo and UpLead are the two leading B2B data platforms, each catering to different buyer priorities. ZoomInfo boasts the largest U.S. contact database, intent signals, and deep workflow integrations, but its pricing is custom, contract‑based, and credit‑heavy. UpLead offers real‑time...
How to Build a Repeatable Sales Process That Works
Many organizations invest heavily in building repeatable sales processes, yet adoption often stalls as teams revert to old habits. Research shows that 95% of high‑performing teams stick to a defined process, but only when it is simple, customer‑focused, and seamlessly...
£20m Revenue, Exit To Dentsu with Nick Hague
In this episode, host Tom Hunt talks with B2B growth expert Nick Hague about scaling a consultancy to £20 million in revenue and the strategic sale to Dentsu. Hague shares how a focus on customer experience, repeatable frameworks, and disciplined cash‑flow...
Find the Sweet Spot Between Overly Broad and Narrow ICP
One of the Goldilocks problems in B2B startups is defining who you are selling to. On one extreme is the entrepreneur that says "we sell to everyone." That could be every company, every role or both. The challenge is how do...
Stop Layering AI on Your GTM Stack
In this episode, Emir Atli, co‑founder and CRO of HockeyStack, explains why the traditional, tool‑heavy GTM stack can’t simply have AI bolted on—it must be rebuilt around a unified, AI‑native platform with a single data foundation. He outlines HockeyStack’s evolution...
‘Low Hanging Fruit’: Why Regional Audio Is Australia’s Biggest Opportunity For Brand Growth
Commercial Radio & Audio’s CEO Lizzie Young urged advertisers to tap Australia’s regional audio market, citing research that shows a 33% lift in campaign effectiveness. The analysis of the Advertising Council Australia database reveals that regional listeners—9.9 million people, 37% of...
Even Solid Funnels Can Yield Low‑quality Leads—Iterate
A test I ran flopped. The funnel was solid, the end outcome solid but the first part brought low quality leads. I swung the pendulum too far in my test and my hypothesis was wrong. Now reviewing the data and...
Founders Mistake Product Flaws for Growth Issues
lesson from 20+ years working in startups: most founders don’t have a growth problem. they have a product problem disguised as a growth problem
Two Red Flags? Shift Leads to Nurture Pipeline
Founders: Pipeline qualification red flags: 🚩 Problem impact is 'hard to measure' 🚩 Multiple unnamed stakeholders 🚩 DIY solution currently in place 🚩 No urgency indicators in conversation 🚩 Budget is 'being determined' Two red flags = move them to nurture.
AI Agents Personalize Customers, Flag Churn and Upsell
.@pollen_cx is building AI agents that make every customer feel like they’re your first. They surface churn risk and upsell signals, then prepare what to do next — no more scaling headcount just to keep relationships alive. Congrats on the launch...
Use Your Product First; Proof Builds Trust and Growth
He refused to sell his product until his team used it themselves first. Then 100 customers signed in 6 weeks. 1,000 in year one. @markowitzadam built @DrataHQ to $100M+ ARR by proving trust with evidence - not promises. https://t.co/MZNP2TLl8H
AI Becomes Core: Budgets Rise, Teams Accelerate In‑House Execution
7 Key Takeaways from Stensul’s 2026 MarTech Outlook Report - https://t.co/58rLpJuLMz "#AI is no longer treated as a side experiment; instead, organizations are increasing martech budgets, investing directly in AI-powered tools, and reshaping teams and workflows to bring more execution...