Today's B2B Growth Pulse
Epicor launches Partner Community to fuel B2B ERP growth
Epicor unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises and positions them as essential for selling, implementing, extending, and supporting Epicor's ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑Based UDLive for $100M
How Social Media “Really” Works… It’s Not What You Think
Social media platforms are engineered as attention‑selling machines, prioritizing user dwell time over content quality. Design elements—red notifications, infinite scroll, and ambiguous sounds—exploit dopamine-driven anticipation and variable rewards to keep users engaged. Algorithms now favor emotionally charged posts because they generate longer sessions and higher ad revenue. The article argues that personal friction, such as disabling notifications, is the most effective defense against these engineered hooks.
Training Turns Sales Rep Into Heart‑Driven Performer
Last week I had one of my most rewarding experiences of the year. Here's the story: A CEO came up to me after I had one of his sales reps in a 2-day training with me weeks before. Here's exactly...
AI Startups Bleed Revenue Due to Perfectionist Promises
The AI bubble is cracking. AI startups are losing 50% of their revenue within a year. A new report is circulating in VC circles, and the numbers are brutal. I just read Kyle Poyar ’s latest report, and one chart...
KNOREX Launches White-Label Solutions to Power Live Commerce Advertising
KNOREX announced a white‑label solution built on its XPO platform to power advertising on a fast‑growing live commerce ecosystem. The offering delivers AI‑driven real‑time ad automation, audience intelligence, and measurable conversion tracking within live video streams. By enabling personalized campaigns...
Scale Faster: Hire Leaders Better Than Yourself
How do founders that have never done it before scale to $10m, $100m, $1B in ARR? They hire people better than them This is the mistake most Stretch VPs make. They don’t hire folks better & later more experienced than...
B2B Buyers Go Rep‑Free; Revenue Teams Must Lead Early
Gartner’s recent sales research shows that a majority, 61%, of B2B buyers now prefer a rep-free, self-service buying experience, relying on digital, information-rich research instead of talking to sales early on. This means your Sales team is effectively ‘late to...
IHeartMedia and Viant Partner to Unlock Addressable Audio at Scale
iHeartMedia and Viant Technology announced a strategic integration that links Viant’s AI‑powered programmatic platform with iHeart’s extensive audio inventory, including podcasts, streaming, and broadcast radio via Triton Digital. The partnership enables advertisers to launch addressable, data‑driven campaigns across the full...
Salesforce Brings Agentforce Sales to ChatGPT
Salesforce has launched the Agentforce Sales app for ChatGPT, allowing sales reps to access and act on CRM data directly within their conversations. The integration lets users query leads, update opportunities, and generate account plans without switching tools, aiming to...
Ascend.io Introduces Agentic Analytics Engineering with Dbt Core Integration
Ascend.io announced native support for dbt Core within its Agentic Data Engineering platform, adding AI‑driven orchestration and incident response. The integration lets teams run existing dbt projects while leveraging Otto, an AI agent that automates model creation, optimization, and troubleshooting....
Horizon Media Launches HorizonOS, Industry’s First Operating System Built on an Open Ecosystem of Partners
Horizon Media unveiled HorizonOS, the first open operating system for marketing, paired with HorizonOS Labs to accelerate technology pilots into scalable client solutions. Founding partners Orkin and Tropical Smoothie Café join a growing ecosystem of data, activation, creative, and analytics...
Attain Integrates With dentsu.Connect Platform
Attain, a permissioned commerce data platform, has integrated its real‑time, deterministic purchase dataset with dentsu’s technology suite, dentsu.Connect. The integration embeds Attain’s verified consumer purchase signals directly into dentsu’s identity graph, allowing advertisers to plan and activate outcome‑driven campaigns across...
Marketing Mix Modeling Has a Usage Problem, Not a Tech Problem
Marketing mix modeling (MMM) is no longer hindered by technology but by how organizations apply it. Legacy annual refresh cycles, siloed data, and narrow inputs fail to capture today’s fragmented, real‑time consumer journey. The IAB recommends transparent data governance, automated...
Amperity Unveils AI Solutions that Turn Traveler Data Into Real-Time Insight and Action
Amperity announced two new AI‑powered solutions, Amperity for Hotels and Amperity for Airlines, designed to consolidate fragmented guest data into real‑time, actionable traveler profiles. The platforms use AI‑driven identity resolution and continuous activity streams to deliver instant personalization at every...
Darwin CX Caps a Banner Year with AI Launch, Sold-Out Events, and Industry Book Launch
Darwin CX closed 2025 with a suite of high‑impact initiatives, including the launch of its Agentic AI Assistant Charlie, sold‑out evolve conferences in New York and Hamburg, and the release of a bilingual industry book on subscriber enterprise transformation. CEO Liam...
Clinch Introduces Predict IQ Scores™ to Help Advertisers Validate Creative Effectiveness Pre-Launch
Clinch has launched Predict IQ Scores™ within its Flight Control platform, offering AI‑powered predictive scoring of creative assets before campaigns go live. The first product, Predict IQ Attention Score™, is powered by Adverteyes and evaluates how well ads will capture audience attention...
Commvault Partners with Pinecone, Fortifying Enterprise AI Stacks Against Emerging Threats
Commvault announced a partnership with vector‑database provider Pinecone to deliver cyber‑resilience for enterprise AI workloads. The joint solution adds immutable backups and point‑in‑time recovery for vector retrieval data that powers retrieval‑augmented generation (RAG) applications. It runs on Commvault Cloud across...
Why Approved Web Pages Still Don’t Go Live and How AI Bridges the Gap
Design teams can now approve pages in minutes, but launch delays persist due to fragmented handoffs across brand, legal, and development. Generative AI bridges this gap by translating natural‑language briefs into fully‑configured page components, auto‑connecting data sources, and enforcing compliance...
Build a Unique Premise and Signature Talk
If you want to book more speaking engagements, there are 2 things you need to develop: 1. Start by developing your premise and IP, and ensure your speech is not just a wall of smarts, but a narrative argument for...
Segmentation Is Essential; One Bad Segment Kills Deliverability
Your Emails Are Getting Penalized for This One Mistake (And 90% of Brands Are Guilty) The more you segment by behavioral engagement (opens, clicks, replies), the more inbox AIs will reward you with prime placement, even if your overall list...
Nissan Selects IPfolio From Clarivate
Nissan Motor Co. has chosen Clarivate’s IPfolio platform to modernize its intellectual‑property management. The cloud‑based solution will introduce advanced workflow automation, API‑driven integration, and analytics to streamline patent handling. Nissan aims to build a scalable IP management system that enhances...
Understand Why Customers Buy, Not Just What They Bought
You can’t scale what you don’t understand. Most brands exit BFCM with: • ROAS snapshots • SKU velocity charts • Attribution dashboards But none of that tells you why people bought. Here’s your post-Q4 insight engine: Run a 2-question post-purchase survey: “What almost stopped you from buying?” and...
Seasonal Ads Work Even without Seasonal Products
you don't need a seasonal product to have seasonal ads
GPT0.app Launches High-Accuracy AI Content Detector
GPT0.app unveiled an AI Content Detector that claims up to 99.7% accuracy in identifying AI‑generated text. The tool integrates with the platform’s existing writing suite, including the AI Humanizer, allowing users to both detect and refine content. It targets educators,...
10to1PR Launches IVY Press Room, Its Answer to GEO (SEO for AI)
10to1PR has launched IVY Press Room, an AI‑optimized press‑room platform that converts client announcements into question‑and‑answer formats for generative AI consumption. The service leverages the firm’s GEO (Answer Engine Optimization) strategy, aiming to become the direct answer in AI queries...
Wondershare Releases EdrawMax V15, Ushering in a New Era of AI-Powered Diagram Creation
Wondershare launched EdrawMax V15, an AI‑powered diagramming platform featuring the new Edraw Agent that creates and refines diagrams via natural‑language interaction. The release adds support for over 50 AI‑generated diagram types, integrates Google’s Nano Banana Pro for scientific visuals, and...
CreatorIQ Named a Leader in the IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises
CreatorIQ has been named a Leader in IDC’s 2025‑26 MarketScape for Worldwide Influencer Marketing Platforms targeting large enterprises. The report highlights the platform’s AI‑driven creator discovery, enterprise‑grade integrations, and comprehensive brand‑safety and compliance tools. IDC’s assessment underscores CreatorIQ’s strong product...
Semrush Launches Official App in ChatGPT, Offering Users Direct Access to Semrush Data
Semrush has introduced an official app within ChatGPT, allowing marketers to pull live Semrush data directly through conversational prompts. The integration leverages Semrush’s OpenAI SDK and Model Context Protocol, removing the need for custom API coding and enabling single sign‑on...
Zero‑Click Marketing Shows Algorithms, Not Humans, Drive Reach
"If the problem of the future is Zero-Click Marketing, then the solution is just to be human-centric; make great content and a great product." OH MY SWEET SUMMER CHILD, NO. Anyone telling you Zero-Click Marketing is about optimizing for people...
Prioritizing AEO/GEO Over Search Yields Near‑Zero ROI
Google's Danny Sullivan addressed questions about how to talk with clients amid changes related to #AI and search. https://t.co/jVWqEApg0n via @martinibuster, @sejournal "It absolutely makes zero sense to prioritize AEO/GEO over Google and Bing search at this point because the...
Lyssna: How Marketers Test Messaging, Ads, and UX Faster
Lyssna is a user‑research platform that lets marketers test messaging, ads, and digital experiences with a global panel in hours rather than weeks. It offers a suite of methods—including five‑second, first‑click, card sorting, and live‑site testing—plus AI‑generated summaries to turn...
Key Branded Search Metrics Every B2B Marketer Should Track
Branded Search Metrics to Start Monitoring - B2B Marketing Blog | Webbiquity - https://t.co/gL10Lm4tZn via @seosmarty
AI ROI Arrives Now, Peaks by 2027
Real AI ROI is here. Companies like UPS and Rocket Mortgage are slashing costs and boosting efficiency. But the true impact kicks in by 2027. Adapt, learn new skills, and get ready for the next wave. https://t.co/JXsOdAOIxi
What Is an Influencer? A Guide to Influencer Marketing
Influencer marketing has become a core growth channel, with 92% of consumers trusting creator recommendations over traditional ads. The global market reached $30 billion in 2025 and is projected to exceed $120 billion by 2030. Brands of all sizes, including B2B, are...
Social Media Ad Budgets Shift by Platform in 2026
Here’s how social media ad budgets are being adjusted in 2026 by platform. https://t.co/UujGF0vTlY
Master Marketing by Studying Psychology, Not Dashboards
The best marketers study people more than Meta dashboards. If you want to actually get good at marketing, ditch the Google Ads, CRO, and SEO. Start with psychology. Understand what drives action, what builds trust, what creates desire. Human behavior will never change at...
The Present and Future of AI in Sales and GTM A Deep Dive with Jason Lemkin and Kyle Norton,...
Jason Lemkin and Owner CRO Kyle Norton discuss how AI agents now outperform average AEs and SDRs, reshaping GTM team structures. They stress that CROs/CMOs must personally train at least one agent within 30 days, choose one or two vendor...
AI Marketing Is Just Evolution, Not Revolution
If you've been doing SEO, running social ads, or optimizing for any algorithm, you've already been doing AI marketing. The panic around AI agents and machine learning is overblown because marketers have been marketing to machines for over a decade....
Great Leaders Embrace Judgment, Diversity, and Contradiction
There's a lot to learn from Amazon in terms of how they execute and how they think about leadership. This is one of favorite snippets from the book "Think Like Amazon": “Leaders are right a lot. They have strong judgment...
Testing With Purpose: How a Consistent Experimentation Framework Drives Measurable ROI
Marketing leaders recognize optimization’s value, yet many treat testing as ad‑hoc. A disciplined experimentation framework—covering hypothesis formulation, adequate sample sizing, clear success metrics, and repeatable cadence—turns isolated tests into a compounding growth engine. Meta‑analysis of 2,732 e‑commerce A/B tests shows...
Dashboards Deliver Data, Not Decisions, Undermining Trust
Dashboards are everywhere now. Nearly every product ships with analytics. What used to signal maturity has become table stakes. From CRMs to design tools to HR software, dashboards show up whether users asked for them or not. And yet, most of them...
AI Agents Outperform Average SDRs—Deploy Yours Now
20 AI Agents in Production: Inside the AI GTM Revolution with @kylecnorton 5 things every CRO/CMO needs to know: 1⃣AI agents are better than mid-pack SDRs now. Not the best—but better than average. That's enough to change everything. 2⃣Deploying the first agent...
Seek Evidence, Not Consensus, to Shrink Startup Risk
Founders often wait for consensus when they should be waiting for evidence. Agreement feels safer, but it does not reduce risk. Evidence does. Risk shrinks fastest when opinions are forced to meet the real world.
Fix Fundamentals Early; Growth Won’t Hide Inefficiencies Later
Growth hides inefficiency the way adrenaline hides pain. It feels good while it lasts. When growth slows, everything surfaces at once. Teams that fix fundamentals early experience fewer emergencies later.
Blend Training and Team‑Building for Maximum Impact
- How training and #teambuilding achieve similar goals in distinct ways; - Why combining them is beneficial; - Which specific #professionaldevelopment and team building activities pair most effectively; and - What to do next: https://t.co/uxPbL5neWN via @bestcorpevents
Narrative Gives Meaning to Shipping; Otherwise It's Noise
Shipping answers the question “what changed.” Narrative answers “why this matters.” Without the second, the first just feels like noise.
Truth Latency Drains Energy, Compounds Problems Faster than Metrics
Every organization has a truth latency. The longer it takes for bad news to reach the people who can fix it, the more energy gets spent managing impressions instead of solving problems. That delay compounds faster than any metric.
AI Agents Automate Millions in Google Ads Spend
Amazing how these AI agents manage millions in Google Ads spend monthly. They don't sleep. This is a game- hanger for Google advertisers.
YouTube Simplifies Sponsored Content Partnerships
YouTube Looks To Streamline Sponsored #Content Partnerships https://t.co/pPATte57vK https://t.co/cbUsZoeZb2
Assuming Continuity Costs Companies; Change Arrives Unannounced
The costliest habit in a growing company is assuming tomorrow will resemble yesterday. Change rarely announces itself politely.
Marketing Mix Attribution Uncovers True ROI
RT @VisionEdgeMktg 💰 Marketing mix attribution: the model that reveals your true ROI. Stop guessing, start knowing: https://t.co/NUdMo35MUU #MarketingStrategy #DataDriven #GrowthStrategy