Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
#TheMarkAwards 2026: New Partnering for Growth Award
The Mark Awards 2026 has launched a standalone Partnering for Growth Award to spotlight client‑agency collaborations that generate sustained business growth. Independent Agency Search & Selection (IAS) will sponsor the award, with CEO Johanna McDowell emphasizing its alignment with IAS’s focus on lasting partnerships. A senior‑marketer panel will judge entries, ensuring a client‑led view of what constitutes a successful partnership. The announcement includes key dates for early‑bird submissions, shortlisting, judging and the September ceremony.
#OnTheRadar: Rapt Restructures in Wake of Account Loss
Rapt Group ended its three‑year partnership with Signal Hill Products, losing roughly R60 million of its R200 million turnover and prompting a restructuring that trims 19 roles across media, strategy, creative and activations. CEO Garreth van Vuuren is moving into an operational, margin‑focused...
Harmonic Inc (HLIT) Q4 2025 Earnings Call Transcript
Harmonic Inc. reported Q3 2025 revenue of $142.4 million, led by $90.5 million in broadband and $51.9 million in video, with video SaaS reaching a record $16.1 million. Non‑GAAP EPS was $0.12 and free cash flow hit $21 million, while backlog stood at $495 million, 63% slated...
N-Able Inc (NABL) Q4 2025 Earnings Call Transcript
N‑Able reported Q4 2025 revenue of $130 million, a 12% year‑over‑year increase, and ended the year with $540 million in annual recurring revenue, up 12% on a reported basis. Non‑GAAP adjusted EBITDA held steady at a 30% margin, while dollar‑based net revenue retention...
Agentic AI Redefines B2B Marketing: Lean Teams, Strategic Humans
The future of agentic AI in B2B marketing is finally coming into focus. The B2B marketing org structure has to change, with fewer layers and more shared accountability across a unified data layer. The human role will shift to something...
TreviPay Leverages AI to Help Businesses Anticipate Buyer Behavior
TreviPay unveiled its AI‑powered Growth Center, a module inside the client portal that flags early signs of buyer dormancy and suggests targeted incentives. In a pilot with a U.S. retailer, the system identified 60 previously inactive buyers who generated $103,946...
AI Needs Real‑Time Context, Not Just Bigger Models
The AI industry doesn’t have a model problem. It has a supply chain problem. Across the enterprise, we see a consistent pattern: sophisticated models operating in isolation from customer reality — think of it as “Brain in a Jar.” The...
Fix the Math Before Scaling Your Business
Most businesses struggle for one reason: you ignore the math. If you close 80% of sales calls, you are underpriced. If your LTV to CAC is below 3:1 with humans involved, your model breaks at scale. If you wait more than 60 seconds...
Loman AI Expands POS Partnerships with SpotOn
Loman AI announced a new partnership with SpotOn, extending its voice‑AI phone answering service to another leading restaurant point‑of‑sale platform. The integration lets the AI pull real‑time menu, reservation and inventory data directly from the POS, enabling more natural, accurate...
Stand Out by Thinking Differently, Not Just Being Expert
People don't become known for their expertise They become known for how they *think differently* about their area of expertise Recognition follows a distinct, ownable idea (not volume, not credentials, not even quality of work) If your thinking sounds like everyone else's in...
Free Plans Must Prove Value, Not Just Claim It
Supercut is a really good product. That might be the problem. The video messaging market is brutal. Loom is good. Vidyard is good. A dozen others are good. When a market commoditizes, “good” disappears. You don’t win by being slightly...
OneKey MLS Taps BPP
OneKey MLS has partnered with Broker Public Portal (BPP) to power its consumer‑search site, Cribio, extending OneKey listings to a broader online audience while preserving broker and seller opt‑out options. The collaboration highlights a focus on MLS data integrity, fair...
Stop Generic Positioning: Define ICP, Pain, Proof
Many B2B businesses come to me complaining: “We have a great product, but buyers don’t get it.” When I dig in, I often find the same positioning mistakes, and they’re more expensive than you think. Here are 5 common ones:...
Buyer Enablement Must Be Core, Not Afterthought
When I surveyed last week how marketing teams define their focus in support of sales, here’s how it broke down: • Brand and awareness primarily — 3% • Brand + pipeline generation — 32% • Those + lead-to-opportunity conversion —...
What Should I Talk To My Manager About?
Most B2B sales managers assume they are coaching, yet reps feel unsupported, creating a communication gap. The article proposes a structured cadence of distinct coaching calls—development, strategy, pipeline, deal, win/loss, and account planning—to give managers a clear framework. Each call...
Zero to $1M ARR: Hunt Whales, Share Journey,
I’ve bootstrapped $0 to $1M ARR three times. If I had to start over with no money and no personal brand, this is exactly how I’d hit $1M ARR in under 12 months: 1. Hunt whales in their natural habitat. Alina Vandenberghe...
One Simple Tactic to Boost Engagement From 25 Strategies
288 pages. 17 chapters. 25+ proven tactics. 1 easy way to increase engagement and response.
New Ecommerce Tools: February 18, 2026
This week’s ecommerce rollout spans AI‑driven marketing, new payment options, and expanded livestream shopping. Mailchimp unveiled predictive analytics, ChatGPT‑powered content tools, and an omnichannel dashboard, while Klarna entered Google Pay in the UK and Amazon launched Pay by Bank for...
Turn Organic Content Into High‑Performing Ads
If you want to make better ads internally. Start creating organic content. From what we've seen with a wide range of testing is that some of top spending ads at the moment are really good pieces of organic content. Not a guarantee but...
Westcon-Comstor and UiPath Forge Closer Ties in EU Growth Drive
Westcon‑Comstor has signed a pan‑European distribution agreement to become UiPath’s strategic distributor, creating a unified route‑to‑market for AI‑powered automation services. The partnership equips channel partners with professional services, presales expertise, and a flexible Flex financing solution to speed deal closures....
Stella Legal and Ironclad Enter Into Partnership
Stella Legal, a rapidly scaling UK‑US legal‑tech consultancy, announced a partnership with CLM leader Ironclad on 18 February. The collaboration merges Ironclad’s advanced AI infrastructure with Stella’s service‑first methodology to create a proactive, data‑driven contracting model. Stella, founded a year...
Enverus Launches Marketplace for Buying and Selling Minerals, Backed by Industry-Leading Data and Analytics
Enverus unveiled the Minerals Marketplace, a secure, fee‑free platform that directly connects buyers and sellers of mineral and non‑operated interests. Leveraging Enverus data on over 250,000 owners and about 85% of U.S. royalty revenue, the service offers real‑time cash‑flow and...
Drata Opens San Francisco Headquarters
Drata, the leading agentic trust management platform, announced the opening of its new San Francisco headquarters, marking a strategic commitment to the tech hub after a five‑year anniversary. The company reported 190% year‑over‑year enterprise customer growth, 60% revenue growth, and...
Krisp AI Note Taker Raises the Bar for Meetings by Expanding Its AI Meeting Suite With Accent Conversion
Krisp AI Note Taker expands its meeting suite by adding real-time accent conversion alongside its established noise cancellation. The voice‑AI platform now offers AI‑generated transcripts, summaries and action items while normalizing diverse accents, improving clarity for participants. To date, the...
New Clutch and Conductor Data Reveals 87% of Content Marketers Increasing Budgets in 2026 as SEO Expands Into AI Search
Clutch and Conductor’s 2026 State of Content Report shows content marketers are boosting investment as SEO expands into AI search. Eighty‑seven percent plan to increase budgets next year, and one‑quarter now write primarily for large language models. The survey of...
TopQuadrant Launches Enterprise Context Platform to Build Trusted AI
TopQuadrant unveiled TQ Data Foundation, an enterprise context platform designed to close the AI "context gap" that keeps many large firms in pilot mode. The solution layers knowledge‑graph technology over existing data assets, delivering unified models, reference terms, metadata, and...
Spokenote Launches the First Video Platform Built to Scale Authentic Interaction
Spokenote unveiled the first video platform that combines automation speed with authentic, human‑focused interaction. The solution lets marketers generate personalized short‑form videos at infinite scale without manual editing or AI‑generated impersonations. Using modular components, each video adapts to viewer data,...
Bolt Data Announces Bolt Data Connect, Developed on the Servicenow AI Platform to Unify Equipment Data and Operational Workflows Across...
Bolt Data unveiled Bolt Data Connect, a solution built on the ServiceNow AI Platform that streams live IoT data from industrial equipment into enterprise workflows. The offering automates field service actions, predicts maintenance needs, and provides real‑time visibility across asset...
Sumner Explains Benefits of Microsoft’s Pegasus Program for i-Genie.ai
i-Genie.ai has been accepted into Microsoft’s invite‑only Pegasus Program, unlocking Azure AI credits, dedicated success managers, and marketplace listing. The partnership grants co‑selling rights, early access to Microsoft product updates, and high‑visibility promotion at events like NRF and MWC. Leveraging...
Discover James Kaikis' New‑Age GTM Innovators Framework
Friend of The Transaction , James Kaikis , with his version of the new age GTM innovators framework. Oh, btw, we are doing an event together and you are going to come. https://luma.com/w6x2lgd9
Two Red Flags? Move On From That Prospect
Founders: Prospect disqualification criteria: 🚩 Pain described in general terms only 🚩 Complex approval chain with no champion 🚩 First-time category purchase 🚩 'Someday' implementation timeframe 🚩 'We don't share that information' on budget If you see two flags, focus elsewhere.
Rethinking Value in B2B Services: Why Real Results Don’t Happen Overnight
The article argues that B2B service providers and clients often chase instant, headline‑grabbing metrics, but genuine value emerges from structured processes, strategic alignment, and continuous execution. Real transformation is measured by capability building, system clarity, and sustained outcomes rather than...
Growth Hack 2026: Let AI Agents Recommend You
the best growth hack in 2026 will be to build something so good that AI agents recommend it to users Not word of mouth… word of agent
Two Red Flags Mean It's Not a Real Prospect
Founders: Sales discovery qualification checklist: 🚩 Can't quantify problem cost 🚩 Unclear who signs the contract 🚩 No budget history for similar tools 🚩 No compelling event driving action 🚩 Refuses to discuss investment level Two red flags means they're not a real prospect.
Camtek Ltd (CAMT) Q4 2025 Earnings Call Transcript
Camtek reported record Q4 2024 revenue of $117.3 million, a 32% year‑over‑year increase, and full‑year revenue of $429 million, up 36%. Operating income rose 42% in the quarter to $36.3 million and 56% for the year, pushing operating margin to 30.9%. The company...
Automated Outreach Drives Growth without Any Ads
The last 25min on Podscan have been pretty exciting :D I have fully automated my customer discovery and outreach process. It's picking up quite a bit. And that's with 0 ads. I'll open that faucet soon, too. https://t.co/BY5051Wnm8
Spot Red Flags in Discovery Calls, Move On
Founders: Discovery call warning signs: 🚩 Vague answers about current challenges 🚩 'Need to talk to my boss' responses 🚩 No current spend on similar solutions 🚩 'No rush' timeline signals 🚩 Deflects all pricing questions Seeing 2+ flags? Move on to better opportunities.
Dicker Data Broadens Telco and UC Portfolio
Dicker Data has expanded its telco business unit to include a broader unified communications (UC) portfolio, targeting both Microsoft Teams Calling and multi‑vendor voice solutions. The new offering adds Switch Connect, Symbio, GoTo and IPscape, while InTele delivers end‑user training...
Never Plan Promos Blindly—Track Competitors Constantly
Planning promos based on internal calendars, with 0 insight into what competitors are doing that week is an easy death sentence. To protect margins, you need to be monitoring competitor activity like a hawk. For that, you need a system. Here’s what...
Eight Must‑Know AI Analytics & Optimization Tools
RT @MktgtTechAI Review: The Top 8 AI Analytics & Decision Optimization Tools https://t.co/2u84oWYpJW #AI #analytics #martech
Genuine Parts Split Will Accelerate B2B Digital Strategy
Genuine Parts Co. will spin off its automotive and industrial divisions into two publicly traded entities—Global Automotive and Motion—targeting completion in the first quarter of 2027. The split is framed as a move toward strategic clarity and capital discipline, allowing...
LinkedIn Leads B2B; Which Platform Ranks Second?
There's no question LinkedIn is the GOAT for B2B social media. But what platform is #2? X? YouTube? IG? https://t.co/R4iITRyWsn
Recover Lost Shoppers, Turn Wasted Ad Spend Into Revenue
Your ad budget is on life support, and you don’t even know it yet. Let me explain how you’re losing money on things you THINK are working: Let’s say you spend $50K on ads… …leading you to drive 12,000 visitors at $4 CPC… …but...
Do I Care? Posted on February, 2026
The article argues that "caring" is not an emotion but measurable engagement, and that many professionals default to going through the motions because system‑driven metrics reward activity over depth. It highlights how short‑term tenure cycles—especially the average 18‑month CRO lifespan—encourage...
Celestyal Rolls Out Rewards for Med Group Bookings
Celestyal introduced a limited‑time promotion for travel advisors booking new group reservations on 7‑ and 14‑night Mediterranean cruises for the 2026‑2027 seasons. Incentives include tiered onboard credit ranging from €130 to €200 per person, free cabin rewards for groups of...
Professional Women’s Hockey League Partners With Oak View Group For Sponsorship Sales
The Professional Women’s Hockey League (PWHL) has appointed Oak View Group’s Global Partnerships division as its exclusive sponsorship sales partner. Within days, the league secured its first multiyear deal with Global Industrial, marking the inaugural partnership under the new commercial...
Prioritize Message, Then Structure, Before Optimization
If you say your team is "testing constantly", then why isn’t your performance improving? I’ll take a guess: You have new landing pages, audience targets, offers, and creatives every week. Changing everything at once isn’t a “strategy”. Nothing can be isolated, nothing...
Thoughtful Design Turns Conference Into Creative Networking Hub
There’s something special about returning to conferences you’ve been part of before. It was wonderful to be back for Standard Bank Corporate and Investment Banking 's 2nd Annual Global Marketing Conference. It was a joy to reconnect with familiar faces,...
Most Firms Invest in Generative AI; Few Achieve Maturity
Wow. 92% of companies are investing in gen #AI. Just 1% say they have reached "maturity."
Own a Compelling Idea, Not Just an Audience
Don't "build an audience" Find an idea you can own that people want to buy into