Today's B2B Growth Pulse
RecVue adds Revenue Share app to Salesforce AgentExchange
RecVue launched its Revenue Share solution on the Salesforce AgentExchange marketplace. The app automates partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales, replacing spreadsheets and custom code while delivering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Ilant Health raises $15M Series A
Wolfspeed Adds VP of Sales for EMEA
Wolfspeed announced the appointment of Stefan Steyerl as Vice President of Sales for Europe, the Middle East and Africa, effective March 1. Steyerl brings more than 25 years of semiconductor sales leadership, most recently from Allegro MicroSystems and earlier roles at Analog Devices overseeing $750 million in revenue. He will drive the regional go‑to‑market strategy for silicon‑carbide devices across automotive, industrial and energy sectors. The hire aligns with Wolfspeed’s push to expand its SiC footprint and accelerate revenue growth in high‑growth EMEA markets.
Techscaler Plans New York Trip in Expanded Export Push
Scotland’s Techscaler programme is expanding its international itinerary, adding a June 2025 visit to New York and New Jersey and outlining a 2026 schedule that includes Japan, Silicon Valley, Singapore, and Hong Kong/China. Backed by £42 million and serving more than 1,400 tech...
Dynatrace Announces Accelerated Growth and Innovation with AWS
Dynatrace announced accelerated growth by surpassing $1 billion in AWS Marketplace sales and earning the AWS Financial Services Competency. The company reported sustained triple‑digit growth over three years, driven by cloud‑native procurement demand. It also secured the AWS Agentic AI Specialization,...
Quantifying Qualitative AI Conversations with Claude Console
Nearly every AI research tool promises insights. Many still can’t tell you how much they matter. And very few connect them to what your whole company should do next. so I decided to try and build a better way Day...
Make Content Sales-Ready with the QUICK READY Check
Your business content has to make cents. That’s not a typo. Content can’t just be good to the Marketing team. It has be good to and for Sales. Marketing teams often review content like: “Is it good?” “Does it sound...
Finance and Sales Teams Don’t Match up on Criteria for Deal Approvals
A CreditSafe survey of over 200 finance and sales leaders reveals a stark mismatch in deal‑approval criteria. While 49% of sales executives rate company size and revenue as very important, only 33% of finance leaders share that view, with finance...
Unify Your Messaging Across Channels to Boost Conversions
Here's a quick exercise: 1. Open your homepage. 2. Open your latest paid campaign. 3. Open your sales deck. Now ask: Do they all describe the same ICP pain and the same unique solution? Or does each one position your...
Team Vitality Partners With French Retailer E.Leclerc
Team Vitality announced a strategic partnership with French retail giant E.Leclerc, naming the retailer its main partner across all competitive divisions. The E.Leclerc logo will be featured on Vitality’s League of Legends, Valorant, Rocket League and Chess team jerseys. Both...
Nearshore Hiring Moves Beyond Engineering as US Firms Place Revenue Teams in Latin America
U.S. companies are expanding nearshore hiring beyond software engineering to include sales, customer success, and support teams in Latin America. The customer‑success market is projected to reach $16.5 billion by 2033, while bilingual support job postings have risen 50% year‑over‑year. Talent...
New Framework Distinguishes Thought Leaders, Influencers, Advocates
What's the difference between a thought leader, influencer and advocate? All of these terms have been used interchangeably over the years until Joel Harrison and Katy Howell discussed the topic last week on a LinkedIn Live. Joel shared his new...
Hearst's B2B Drives Record $13.5B Revenue
New: @Hearst says it had record revenues ($13.5B) & profits last year, thanks to the continued growth of its B2B arm, which now makes up 60% of its entire biz https://t.co/Uofy5iRA8A
Infosys and Anthropic Announce Collaboration to Unlock AI Value Across Complex, Regulated Industries
Infosys and Anthropic announced a strategic partnership to embed Anthropic's Claude models, including Claude Code, into Infosys Topaz AI services. The collaboration launches with a dedicated Anthropic Center of Excellence for telecommunications, targeting AI agents that automate complex, regulated workflows. It...
Top Accounts to Follow for Business Growth
Accounts you should to follow to help grow your business: Retention Expert: @EricRausch Retention Strategy: @Ferastotle Growth Strategy: @KFragoulias $500M Founder: @YDaftary CRO Systems: @brianschmitt_
AI Funding Redefines B2B Industry Strategies
Where #AI Investment Is Reshaping Industry Strategy [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/KY1jwQsK01
MarTech Interview With Misha Williams, Chief Operating Officer @ GWI
Chief Operating Officer Misha Williams of GWI discusses the launch of Agent Spark, an AI‑powered platform that injects analyst‑grade human insights directly into tools like ChatGPT, Claude and Copilot. He warns marketers that AI outputs must be grounded in representative...
Audit Your Content for AI Search Engines Efficiently
AI engine optimization audit: How to audit your content for #AI search engines via @HubSpot https://t.co/GgooRGVbw4 A complete workflow for running an AI engine optimization audit, priority fixes, a practical checklist, and the HubSpot tools that support the process. https://t.co/5Yr6KAgt3O
AXIS Consulting Shares a Practical Model for Scaling AI, Automation, and CRM Change
AXIS Consulting unveiled a five‑component operating model to help mid‑market and enterprise firms scale AI, automation, and CRM initiatives beyond isolated pilots. The framework aligns use‑case selection, data governance, process‑first design, embedded change management, and continuous measurement to create repeatable,...
Starweaver Expands AI Engineering Presence in Hyderabad
Starweaver announced a major expansion of its AI engineering hub in Hyderabad, planning to quadruple its engineering and data staff within six months. The center will accelerate development of AI‑driven platforms such as Journeybuilder, DesignPilot, and analytics intelligence tools for...
Comcast Business Powers February’s Biggest Broadcast Events
Comcast Business is again partnering with NBCUniversal to provide the backbone network for three marquee February events: Super Bowl LVII, the 2026 Milan‑Cortina Winter Olympics, and the 2026 NBA All‑Star Game. The company will deliver dedicated, high‑capacity fiber connections linking...
How AI, Automation and Services Drive Synnex’s Value Vision
Australian IT distributor Synnex has opened a $150 million, AI‑enabled logistics centre in Melbourne, marking a shift from traditional distribution to a platform‑focused model. The new facility incorporates advanced automation, improving speed, safety and scalability while supporting a broader suite of...
ITC Infotech Opens APAC HQ, Digital and AI Hub in Melbourne
ITC Infotech opened its Asia‑Pacific headquarters and digital‑AI hub in Melbourne, the fourth such centre globally. The hub targets sectors including consumer‑packaged goods, retail, manufacturing, banking and especially agriculture, aligning with Victoria’s $20 billion agri‑economy. ITC plans to hire about 150...
How to Use Close Forms with Workflows (and Never Miss a Lead Again)
Close’s native Forms and Workflow tools let inbound teams capture a prospect’s information and instantly trigger a series of automated actions. When a form is submitted, a lead is created or updated in the CRM, assigned to an owner, set...
Don't Let a Broken Webhook Stall Your Sales
You're not launching your cold email campaign because a webhook isn't firing on postive replies? You have contacts. You have warmed emails. You have copy ready to go. But because the reply notification doesn't auto-magically zap into your CRM, you're generating...
Only AI‑savvy Employees Survive; Let Resistors Go
We started the year committed to bring everyone at @singlegrain to Claude Code proficient levels. For new hires, they need to go through our ‘Beat Claude’ challenge, meaning that they can use AI to answer questions, but if they merely...
Epson Eyes Growing Corporate Market
Epson Thailand is shifting focus to the corporate B2B segment to achieve at least 5% growth in FY2026, leveraging government digital‑transformation projects and sustainability initiatives. While the B2C market is expected to contract 5% in FY2025, ink‑tank market share rose...
SiteOne Ramps up Digital Push as Online Sales Jump in 2025
SiteOne Landscape Supply reported a 120% jump in digital sales for 2025, boosting net income 23% to $151.8 million while overall revenue grew 4% to $4.7 billion. The company’s revamped e‑commerce platform attracted roughly 10,000 regular online users and integrated delivery‑optimization software,...
AI Assists, but Human Judgment Drives Brand ROI
Cooked? We've already restructured for this. AI handles our creative asset generation for brands with bulky products or no in-house studio. We use it for double-checking spreadsheets and finding growth targets from long data sets too. It’s great for forecast...
Spot AI Blind Spots for Immediate Vertical Revenue Gains
I want you to spend your next 24 hours being 10x more vigilant on the things around you that AI is not amazing at today (and/or would be hard or expensive to overhaul in process improvements). Why? There are still...
Rank Street Marketing Launches GEO Systems to Help Local Brands Win in AI Search
Rank Street Marketing has launched a Generative Engine Optimization (GEO) service suite aimed at helping local businesses secure visibility in AI‑driven answer engines such as Google Gemini and ChatGPT. The offering expands traditional local SEO by optimizing Google Business Profiles,...
Measure Real Brand Demand in AI Search, Not Just Visibility
🚨 Track your brand's real consideration and demand in AI search. 🚨 This is, without a doubt, the biggest Storybook product release, and one I've been developing since I first launched the platform. The question of AI search has come...
Nurture Leads Over Weeks, Not One‑Shot Pitches
Every B2B business wants to turn leads into a pipeline ASAP. But most approach it the wrong way: - “Send everyone the asset and pitch right away.” - “Follow up with a sales call after one email.” - “If they...
Rockwell Automation Digital Twin Technology Accelerates Project Delivery and Cuts Costs for Brazil-Based Falcare Industrial Equipment
Rockwell Automation’s Emulate3D digital twin helped Brazil’s Falcare Industrial Equipment accelerate project delivery and cut costs. By simulating mechanical behavior and control logic before hardware construction, Falcare reduced project execution time by 60% and eliminated costly rework. The technology also...
Marketing’s Air Cover: Accelerate Sales and Customer Success
A client recently asked me to create a marketing enablement strategy for their new Customer Success (CS) team. That kicked off a bigger conversation with their VP of Marketing: 👉 Should marketing own revenue beyond lead gen and MQLs? Here’s...
A Full vs Effective Pipeline
The article warns that a full sales pipeline is misleading because only about 28‑29% of opportunities actually close. Most sellers conflate volume with effectiveness, overlooking that roughly 70% of deals never convert. Effective pipelines require rigorous qualification—access to stakeholders, clear...
Why Community-Led Growth Is the Future of B2B Marketing Trust: Meet B2BMX 2026 Keynote Speaker Elfried Samba
Elfried Samba, co‑founder and CEO of community‑centric agency Butterfly Effect, will headline B2BMX 2026 with a keynote titled “Building a Sexy Brand in an Unsexy Industry.” Drawing on his success scaling Gymshark’s 20 million‑member community and partnerships with Netflix, Bumble, McDonald’s...
91: Using AI in Sales to Automate Go-to-Market Execution with Jason Eubanks
In this episode, Chris Daigle interviews Jason Eubanks, CEO of Aurasell AI, about the need for an AI‑native go‑to‑market operating model rather than piecemeal AI experiments. Jason explains that simply adding AI to legacy CRM systems won’t shift productivity; a...
GE Aerospace Eyes Explosive Asia Pacific Aviation Growth
bbaviation7 had an exclusive interview with Nakul Gupta, Vice President Sales and General Manager for Asia Pacific at GE Aerospace, where he shares what’s driving the rapid growth of aviation across the region from his perspective. We talk about how his...
Nurture Leads for 12 Months, Book More Clients
This is soooo true My lead funnel is a solid 12 month of nurturing. 75% of the clients we booked in January found out about us over 6-9 months ago. They just kept getting nurtured and given free info. Scale into your lead gen...
Firms Report Improved Financial Performance Linked to Use of Embedded Finance
A new PYMNTS Intelligence study of 515 senior leaders shows embedded finance is now a strategic imperative for mid‑size and large firms. Nearly 90% of respondents prioritize strengthening customer and employee relationships, while 75% plan technology upgrades within the next...
Pick a Fight, Not a Niche, to Win
Don’t pick a niche. Pick a fight. What rebellious belief do you have that differentiates you from the masses in your space? Share your POV. Convert believers into buyers. Win.
Penske Sues Google for Siphoning AI‑generated Search Traffic
Antitrust filing by Penske Media Corporation claims Google is cannibalizing search traffic of sites repackaged into AI search answers. https://t.co/sHZrDZGsuS via @martinibuster, @sejournal
Why Media Mix Modeling So Rarely Works for B2B
Media mix modeling (MMM) excels for consumer brands with high transaction volume, stable offers, short purchase cycles, and direct paths, but B2B marketers often encounter wide uncertainty intervals and volatile recommendations. The core issue is statistical: B2B deals are few,...
Co-Op Introduces Member Pricing on Just Eat
Co‑op has become the first convenience retailer to offer member‑only pricing on Just Eat, extending its quick‑commerce service to more than 1,000 stores. Shoppers can now order everyday essentials such as baked beans, milk, spaghetti and British bacon with reduced...
ILTM Appoints One Rep Global as Official India Partner
RX Global has appointed One Rep Global as its official partner for the Indian Buyer Program, covering flagship events such as ILTM Cannes, ILTM Asia Pacific, IBTM Barcelona and the International Golf Travel Market. The partnership aims to recruit senior Indian...
Profit‑First Ad Rules Drive $200M+ Results
If you want to generate $200M+ in client results, these are the 50 rules to live by. Steal them. Save them. Print them out. 1. Creative strategy > media buying. 2. If Meta spends money on your ad, there's a...
Growth Journal Elevates Go‑to‑Market to a Discipline
Every serious profession has a journal. Medicine. Law. Engineering. Business....... But Go-to-Market — the discipline that determines whether companies scale or stall — has never had a publication dedicated to elevating the craft. We think it’s time. The Growth Journal...
Secretlab Named Official Chair & Desk Partner of PGL Cluj-Napoca 2026
Secretlab has been named the official chair and desk partner for PGL's Counter‑Strike 2 tournament in Cluj‑Napoca 2026. The partnership supplies competitors with Secretlab chairs and desks and introduces a limited‑edition Titan EVO Edition chair bearing PGL branding. The event runs Feb. 9‑22,...
AI Frees Us to Think, Not Just Do
So, that viral post that says 50 percent of white-collar jobs will be gone in five years or less actually...has me really excited about the future. I've always enjoyed rolling up my sleeves, getting work done. But the real value...
AI Forecasts Can Fabricate Data—Always Verify Insights
Noticed this a few months back. Certain AI tools that we were using for projections/forecasting/data it was completely making up and generating false data. It was essentially creating scenarios that it thought we wanted to see. And not what was accurate. Always double-check...
Balance Cost Caps with Creative Diversity for Optimal Spend
Good take but depends on the structure. 100% cost control / bid cap? 900 ads is fine - more creative diversity = more opportunities to spend. 100% in lowest cost? Likely hemorrhaging data and money