Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Mitel Announces Enhanced Global Partner Program to Drive Shared Success in the Hybrid Communications Era
Mitel unveiled an enhanced Global Partner Program that unifies its partner ecosystem under a points‑based framework, offering higher discounts, retention incentives, and new specialization recognitions in verticals and AI. The program builds on the 2025 partner experience improvements and aims to simplify engagement for more than 6,000 partners worldwide. By aligning rewards with revenue, training and customer success, Mitel seeks to capitalize on the surge in hybrid communications demand. The initiative positions partners to drive growth as organizations refresh legacy systems.
AI Agents Need a GTM Specialist, Not Just Sales Teams
"You can't just hand an AI Agent to the sales team or marketing team to deploy. Not if they don't have the skills to implement the agent, train it, manage it." with @kylecnorton CRO @kylecnorton "You have to find that GTM...
Kevel Welcomes Ad Tech and Retail Media Veteran Jaclyn Nix as Chief Operating Officer, Accelerating Retail Media Innovation
Kevel, a leading retail‑media technology provider, announced the appointment of Jaclyn Nix as chief operating officer. Nix arrives with more than 18 years of digital‑marketing experience and a record of launching over 40 retail‑media programs. Her hire coincides with Kevel’s...
How You.com 10x’d MQLs with Multithreaded Marketing
You.com pivoted from a consumer search engine to an AI‑search infrastructure provider and overhauled its go‑to‑market strategy under CMO Kady Srinivasan. By segmenting prospects into AI natives and AI laggards and adopting a multithreaded marketing model, the company increased marketing‑qualified...
Limelight Inc. Launches New Programmatic Optimisation Tool
Limelight Inc. has unveiled the Adaptive Rules Centre (ARC), a rules‑based toolkit that automates inventory curation on its white‑label programmatic platform. Early adopters reported revenue lifts exceeding 300% and fill‑rate gains of more than 900% when ARC is active. The...
Highwire and The Bliss Group Unite to Build The Modern Marketing and Communications Partner for Innovative, High-Growth Organizations
Highwire announced the acquisition of The Bliss Group, creating a combined strategic marketing and communications agency. The new entity brings together more than 250 professionals across North America and an AI-forward technology stack to deliver integrated, insight-driven campaigns. Bliss CEO...
New Report From Meltwater and We. Communications Reveals 90% of PR Teams Are Integrating Generative AI Into Their Workflows
Meltwater and We. Communications released their inaugural State of PR Report, surveying over 1,100 communications professionals worldwide. The study finds that more than 90% of PR teams have incorporated generative AI into daily tasks such as drafting releases, content optimization,...
Match GTM Playbooks to Your Revenue Stage
Good GTM isn’t about copying playbooks. It’s about knowing which playbook applies at which revenue stage. That’s why lists like this are useful if founders read them correctly: • Early stage → clarity beats scale • Mid stage → alignment...
Aon Expands Data Center Insurance Program to $2.5bn
Aon announced a $1 billion expansion of its Data Center Lifecycle Insurance Program, raising total capacity to $2.5 billion. The program, launched in 2025, bundles construction, cyber, cargo and operational risks into a single multi‑line solution for data‑center projects from build‑out to...
Salesforce vs Veeva - the Game's Afoot and the Life Sciences Battleground Is Hotting Up!
Salesforce has intensified its assault on the Life Sciences market, claiming more than 100 customers have migrated from Veeva to its new Life Sciences Cloud. The company touts a $4.7 billion ARR opportunity and highlights its AI‑driven, agentic platform as a...
CyrusOne Announces Robert Johnson as New Chief Business Officer
CyrusOne announced Robert Johnson as its new Chief Business Officer, tasked with overseeing performance, operations, revenue management, and asset utilization of its U.S. data center portfolio. Johnson brings over two decades of experience from Ericsson, Siemens, HPE, and CSC, where...
Amplitude Acquires InfiniGrow to Bring Revenue Analytics to Marketers
Amplitude announced the acquisition of InfiniGrow, an AI‑powered marketing analytics startup, to embed revenue‑focused analytics into its product suite. The deal expands Amplitude’s AI vision by making session‑based analytics a core feature and delivering forecasting, what‑if analysis, and budget‑allocation tools....
LinkedIn Automation Update Helps Sales Teams Scale Outreach Without Losing Message Quality
LinkedIn remains a primary channel for B2B prospecting, yet rising buyer expectations have exposed the limits of blunt, high‑volume automation. Sales organizations now demand outreach that arrives at the right moment, references recent buyer activity, and feels conversational rather than...
Golpo AI Unveils Redesigned Interface and Powerful New Video Creation Features
Golpo AI, the Stanford‑originated, Y Combinator‑backed video platform, launched a major product update that overhauls its user interface and adds three new capabilities. The redesigned UI promises faster, more intuitive navigation from content upload to export, reducing the learning curve for...
Evertune Launches Shopping Intelligence to Track Brand Visibility in AI-Powered Product Recommendations
Evertune launched Shopping Intelligence, a feature that tracks how AI models like ChatGPT surface product recommendations and turns that data into actionable brand insights. It provides metrics such as Shopping Visibility, Shopping Trigger Rate, pricing comparisons, and retailer performance, showing...
Voxel CEO, Vernon O’Donnell, to Speak at EHS Management Institute Event on Securing Buy-In From AI-Driven Safety
Voxel, a computer‑vision AI firm, announced that CEO Vernon O’Donnell will speak at the invite‑only EHS Management Institute event in New Orleans, Jan 25‑27 2026. His session, “From Pilot to Practice: Securing Buy‑In with AI‑Driven Safety,” will focus on rapid implementation, domain...
Pepco Group Posts 4.3% Q1 Revenue Growth
Pepco Group reported a 4.3 % increase in Q1 revenue, reaching €1.4 billion on a constant‑currency basis. The Pepco brand drove a 4.2 % revenue rise, while Dealz sales fell 7.7 % after operational disruptions linked to its re‑platforming. The retailer opened 51 net...
Finseta Revenue Growth Slows to 9% as Tariff Uncertainty Weighs on FX Activity
Finseta posted £12.4 million revenue for 2025, a 9% rise that marks a sharp slowdown from the 26% growth recorded in 2024. Corporate client revenue surged 54% and now represents 57% of total sales, while high‑net‑worth individual activity fell amid tariff‑related...
Skene Raises €800k to Accelerate Software Growth via AI Agents
Skene, a Helsinki‑based product growth automation platform, closed an €800,000 pre‑seed round led by Superhero Capital with participation from NVIDIA executives. The startup’s AI agent reads a SaaS product’s source code to generate real‑time, personalized user guidance embedded in everyday...
Google Launches New Initiative to Help Indian AI Startups Scale for Enterprise Adoption
Google India has launched the Market Access Programme to help domestic AI startups scale for enterprise adoption, leveraging Google’s distribution network and access to international markets. Participants receive priority use of Google’s Gemini and Gemma model families, as well as...
US Legaltech Unicorn Harvey Is Pushing Hard Into Europe. Can It Win?
Harvey, the US legal‑tech unicorn backed by Andreessen Horowitz, EQT and Evantic, is accelerating its European push with new offices in Paris, Spain and Germany and a growing London team. The company now reports $190 m in annual recurring revenue and...
AI Accelerates Partners Turning Into Competitors by 2026
One thing that has really really accelerated the past 12 months is your partners competing with you. Expect the trend … to continue even more, and much faster, in 2026. The pace of the AI Age is leading to partners becoming competitors...
Join 250k+ B2B Leaders at SaaStr AI 2026
250,000+ B2B founders and operators in the SaaStr community. For 3 days in May, we're all going to be in the same place. SaaStr AI 2026. May 12-14. SF Bay Area. If you've ever gotten value from SaaStr—this is the...
Four Takeaways On The State Of Social Suites
The episode highlights how social suites have become essential in martech, evolving from basic management tools to unified platforms that combine content planning, listening, creator marketing, and customer response. Four key takeaways are discussed: AI is moving from assistive to...
Be Less Wrong Faster: Master Buyer Psychology
You’ll never be right in business But you can be less wrong, faster Learn buyer psychology
SaasRise Mastermind Recap - Jan 14, 2026
The SaaSRise Mastermind on Jan 14, 2026 delivered a rapid‑fire playbook for SaaS CEOs covering digital marketing, geographic expansion, new product validation, go‑to‑market tactics, trial‑to‑paid ownership, AI‑driven UI/UX, and display‑ad performance. Attendees were urged to allocate 90% of ad spend to Meta,...
Vibe Coding Enables AI‑Built Apps Without Developers
I think the hype around “vibe coding” has confused what it really does, and why it’s actually so disruptive. It’s not about “one shotting” Salesforce or Notion. That’s just not possible. You can’t build anything like that in 100 days...
Continuous Offer Testing Drives Sustainable Growth
How to grow quickly and more profitably? Keep offer testing until you find an absolute winner and then continue testing various iterations and variations of that offer. When you stop testing is when you stop seeing incremental lift and growth.
Ant International Logged Over 2 Billion Cross-Border Payments Last Year
Ant International processed more than 2 billion cross‑border transactions in 2025, primarily serving SMBs in fast‑growing regions such as Southeast Asia, South Asia, the Middle East and Latin America via its Alipay+ and Antom platforms. The episode highlights how the unified...
Target the Right Accounts: 65% of Success
"The 'who' is everything. 65% of your success comes from targeting the right accounts" Kathy Macchi on The Transaction .
Master AI Search: Strategies to Outrank Google Results
In 15 minutes, Michael King is joining SparkToro Office Hours to present what to do *DIFFERENTLY* to appear in AI tools vs. classic Google results. You should probably be there. I threw in a few samples from his deck as...
Harvest Acquires Firstance to Expand European WealthTech Reach
Harvest, a European WealthTech software provider, announced the acquisition of Italy’s Firstance, adding a life‑insurance distribution platform to its portfolio. The deal follows Harvest’s March 2025 purchase of Fincite, which opened the German market, and now extends the group’s coverage...
Stop Overusing ‘Pivot’: Distinguish Real Evidence‑Driven Shifts
Startup people reach for the word “pivot” when they want a decision to sound intentional. I’ve seen teams use it for everything from a careful course correction to quietly walking away from a plan that stopped holding up. Same word....
Don’t Normalize AI Risks: Tackle Boring Work First
What if the most dangerous moment in innovation isn’t failure…but the moment we decide the failure cost is “acceptable”? Here's the funny thing - that's just Wednesday. We do this for every innovation. This video kicks off a new chapter...
Tieto Acquires OpenSpring and GrupoOnetec to Expand in Spain
TietoEVRY announced the acquisition of Spain‑based OpenSpring and GrupoOnetec for an enterprise value of €8 million. The two firms, together employing about 200 staff and generating roughly €10 million in revenue, specialize in technology consulting and anti‑money‑laundering services for financial institutions. The...
Hire Advisors with Real Experience, Not Just Talk
You would never hire someone full-time who hasn’t done the job. So stop giving consultants and talking heads who’ve never done the work the spotlight or your $$$$$. Experience matters. If you’re going to bring someone in, vet them like...
Real User Feedback Cuts Illusory Product Busywork
Most product work feels busy because it hasn’t touched reality yet. Real feedback compresses time. Internal activity stretches it. The longer you delay contact with users, the more convincing the fake progress becomes.
VideoProc Introduces AI-Powered Enhancement Workflow for High-Quality Video Editing
VideoProc launched an AI‑driven enhancement suite that preprocesses and post‑processes video, audio, and images for creators using traditional NLEs such as Premiere Pro and DaVinci Resolve. The workflow isolates heavy AI tasks from the editing timeline, offering automated denoising, deblurring,...
More Data, More Noise: Focus on Strategic Insights
The AI insight problem that nobody's talking about 😳 We added AI to our customer research process. Suddenly, everything is labeled an "insight" 🤯 🫣 🫠 Customer mentioned pricing twice? Insight. Someone used the word "integration" in feedback? Insight. Pattern...
AISDR Fails Without Strategy, Training, and Tailored Messaging
Seven reasons why your AISDR pilot may have failed: 1️⃣ The playbooks and workflows were never developed and tested to begin with Technology is only as good as the strategy and processes built to enable it. Your AISDR tool isn't...
MediaMint and Spotify Announce Global Partnership to Expand Impact for Advertisers Across Audio, Video and Display
MediaMint, an Agentic Growth Services firm, has entered a global partnership with Spotify to deliver end‑to‑end advertiser acquisition, onboarding, and performance support across audio, video and display. The collaboration spans Spotify’s major markets—North America, EMEA, LATAM and JAPAC—and will be...
Trusted Event Partner Lets Teams Focus on Story
It’s officially event season again. And guess what? Conferences, RKOs, tradeshows... they are super hard. The planning, the logistics, the on-site craziness... the swag... 💙 Great experiences are super hard to produce and reproduce and reproduce I get asked fairly...
Influencer Partnerships Triple Effectiveness of B2B Research
What's the connection between B2B influence, research and thought leadership? 74% of B2B marketers who frequently collaborate with influencers say their research-based content is very effective, versus only 29% of everyone else. That's a finding from our newest research report,...
Keytomic Launches First All-in-One SEO Platform to Help Brands Rank on Google, ChatGPT, Claude, and Perplexity
Keytomic unveiled an AI‑powered all‑in‑one SEO platform that simultaneously optimizes for Google and leading large language models such as ChatGPT, Claude, and Perplexity. The solution bundles technical audits, AI‑driven content creation, and a unique visibility tracker into a workflow that...
Chat UI Isn’t Dead; Task Agents Need New Interfaces
"The UI is dead. Everything will be chat." This is the most dangerous myth in AI right now. I was talking about this with Lucas Puente , Slack 's VP of Research – and what we landed on changes how...
Authentic Storytelling Beats AI for Customer Advocacy
I nearly barfed on the boat. Why did I tell American Marketing Association CEO Bennie F. Johnson this on his podcast?! To illustrate a point about storytelling. And emotion. And the type of authenticity AI cannot conjure. (Also the type...
RingCentral Named a Leader in the IDC MarketScape for AI-Enabled Contact Center Workforce Engagement Management
RingCentral has been named a Leader in IDC’s MarketScape for AI‑Enabled Contact Center Workforce Engagement Management 2025‑2026. The accolade highlights the company’s RingWEM module, which embeds AI‑driven forecasting, scheduling, quality management and analytics directly within its RingCX platform. By unifying...
AI Must Boost Revenue or It Doesn’t Count
If your AI feature, your AI product, your AI team, your AI copilot didn’t materially boost revenue … 👎 It doesn’t count Try again
Ketch Launches ‘Opt-Out Sync’ to Deliver Unified, Cross-Channel Do Not Sell Compliance
Ketch has released Opt‑Out Sync, extending its Identity Sync platform to automate “Do Not Sell or Share” enforcement across web, mobile, backend and ad‑tech systems. The solution consolidates consent banner clicks, DSR webform submissions and backend updates into a single...
OpenX Increases Investment in Global Supply Infrastructure and Publisher Development Personnel
OpenX announced two senior additions to its Publisher Development team: Akhil Savani, formerly of The Trade Desk, joins as Vice President of Publisher Development, and longtime OpenX leader Rebecca Bonell is promoted to Regional Vice President for the Americas. The...