Today's B2B Growth Pulse
RecVue launches Revenue Share app on Salesforce AgentExchange
RecVue introduced its Revenue Share solution on the Salesforce AgentExchange marketplace, enabling automated partner, channel and multi‑party revenue‑share calculations within Salesforce Revenue Cloud and Agentforce Sales. The tool replaces spreadsheets and custom code, offering audit‑ready traceability and contract‑specific compliance.
Also developing:
By the numbers: Planetary raises $17.44M Series A
Valuedynamx Appoints Eileen Peacock, SVP, General Manager, Valuedynamx U.S. to Lead on Market Expansion
Valuedynamx, a Collinson Company specializing in purchase‑reward solutions, has appointed Eileen Peacock as SVP and General Manager of its U.S. operations. Peacock brings over three decades of experience across financial services, travel, retail and loyalty to steer business development and client services. She will oversee partnerships with airlines, banks and retailers, aiming to expand Valuedynamx’s omnichannel rewards ecosystem across the United States. The hire underscores Valuedynamx’s push to scale its data‑driven loyalty platform for 400 million consumers.
Paid Media Should Accelerate Clarity, Not Manufacture Trust
Paid media is a turbocharger. Which is great… unless you’re turbocharging confusion or trying to manufacture trust. If your paid strategy is: - “we have leftover budget” or - “the quarter is ending and the pipeline is soft” …that’s not...
Turn Agency Data Into AI Powerhouse: $1M to $18M
I interviewed a founder who turned his agency into an AI SaaS. $1M to $18M ARR in 9 months. The secret? 6 years of agency data trained the AI. @rich_fyxer_ai (Fyxer AI) told me how he pulled this off. Here...
Agentive Appoints Former Google Cloud Leader David Keene as Co-Founder and Chief Revenue Officer
Agentive announced that former Google Cloud executive David Keene will serve as co‑founder and chief revenue officer. Keene brings more than three decades of leadership at Google Cloud, Salesforce, Oracle, SAP and recent CMO roles at Wipro Europe and Speechmatics....
Longer, Deeper Event Talks Deliver Real Business Value
Fascinating Trend: Events are FINALLY going deeper in 2026 Quick explanation: Over the past 5 years, I think many event organizers bought into this Tik-Tokification of events, making talks shorter so as to "keep the attention" of the audience. In...
Align Marketing & Sales in Three Simple Steps
RT @VisionEdgeMktg 🔗 Marketing and sales misaligned? That's leaving money on the table. Three proven steps to fix it now. https://t.co/pWTXFdm97t #MarketingAlignment #SalesStrategy #RevenueFocus
SoftwareOne to Launch Globally as an Authorized Google Cloud Distributor
SoftwareOne announced it is now one of the first global authorized Google Cloud distributors, extending its cloud portfolio across ten initial markets. The rollout includes Australia, Austria, Denmark, France, Finland, Germany, India, Norway, Sweden and the United States, with more...
Analytic Partners Identifies ‘5 Forces Shaping Marketing Budget Decisions in 2026’
Analytic Partners released a preview of its 2026 State of Commercial Decisioning Survey, based on 455 senior executives at $1 billion‑plus advertisers. The study finds commercial analytics, especially marketing mix modeling, now serves as the primary source of truth for budget,...
Adswerve Appoints Tom Zawacki as Chief Executive Officer
Adswerve, a data‑focused consultancy at the AdTech‑MarTech crossroads, announced Tom Zawacki as its new chief executive officer. Zawacki arrives with more than three decades of experience in data, artificial intelligence and marketing technology, most recently serving as Chief Growth Officer...
TapClicks Introduces SmartStory: Turning Campaign Data Into Stakeholder-Ready Presentations in Minutes
TapClicks launched SmartStory, an AI‑driven platform that converts live marketing data into polished PowerPoint and PDF decks within minutes. Built on TapClicks' enterprise‑grade data management layer, the solution pulls from thousands of MarTech and AdTech connectors to create unified, insight‑rich...
ITVibes Shows How AI Turns Websites Into Lead Engines
ITVibes, a Houston digital‑marketing agency, is showing local service firms how AI‑backed website optimization can convert static sites into active lead generators. By analyzing real‑time user behavior, the agency identifies friction points, content gaps, and intent mismatches that hinder conversions....
EnforceAuth Free Version Gives Enterprises AI-Native Auth for AI Agents, Machine Identities & Non-Human Workloads
EnforceAuth announced a free tier of its AI Security Fabric, giving enterprises a vendor‑neutral platform to govern AI agents, automated workflows, and machine identities. The solution shifts from traditional access control to decision‑centric authorization, evaluating each action with full context...
SaaStr 843: Software Stocks Have Massively Crashed. Here's What Founders Need to Know.
In this episode, SaaStr host Jason Lemkin discusses the recent crash in software stock valuations and what it means for SaaS founders, emphasizing that true AI companies must show accelerating growth. He critiques public SaaS companies for superficial AI hype...
RocketReach Expands Signal Driven AI Prospecting Through Strategic Partnership with Autobound
RocketReach announced a strategic partnership with Autobound to embed the latter’s Signal Engine into its platform. The integration adds more than 400 real‑time company and contact signals—including job changes, SEC filings, and product launches—to RocketReach’s existing contact database. This signal‑driven...
Northwood Space Names Zak Kirstein as Chief Revenue Officer
Northwood Space has appointed Zak Kirstein as chief revenue officer, promoting the executive who has been with the company for just over two years. Kirstein previously led the head of growth function and was instrumental in securing a $100 million Series B...
Talentis Surges 67% as Dillistone Plans 2026 Boost
Talentis, the executive‑search CRM rated 4.9 ★ on G2, reported a 67 % increase in exit ARR for the second half of 2025, positioning it as the fastest‑growing platform in its niche. The growth coincides with a $2 million equity raise by its...
Start Every Post with TLDR and Question H2s
Hey marketers, want more wins with AI summaries and citations? Yeah, me too. Here are two simple actions we've seen work really well with clients over the last 90 days: 1. Include a TLDR summary to start EVERY blog article...
GTM Summit | Virtual Feb 2026
The GTM Summit will be held virtually in February 2026, targeting senior marketers and product leaders. While the full agenda is behind a members‑only login, the event promises live panels, on‑demand workshops, and insights into AI‑driven go‑to‑market strategies. Organizers position...
Stop Leading with AI; Show Real Customer Value
AI as a part of your messaging is no longer a differentiator, yet so many brands continue to lead with "AI . . . " Unless you can show how AI is going to help your customers address their problems,...
The Mistakes That Make Founders Invisible
Founders often blame outbound for low reply rates, but the real issue is a flawed mental model that treats outreach as a volume problem. The article argues that outbound should be a learning system where hypotheses about the ideal customer...
How Revenue Optimization Drives B2B Growth: Strategies, Cycle, and Checklist for 2026
Revenue optimization is a data‑driven framework that fixes friction in the B2B sales journey, allowing firms to grow profit without increasing lead volume. The guide outlines a four‑stage cycle—track, identify, test, measure—and shows how disciplined RevOps can boost win rates...
Stop Delaying AI: Start Small, Involve Legal, Gain Time
I continue to hear from companies and marketing teams that are reticent to lean in holistically on the AI opportunity. So here I've parsed the most common push-backs as well as how I respond to each. 1️⃣ “We don’t have...
Sony Pictures Networks India Names Shruti Aneja as Lead – Agency Partnerships & Key Network Initiatives
Sony Pictures Networks India appointed Shruti Aneja as Lead – Agency Partnerships to deepen agency collaboration and drive ad‑revenue growth across its channel suite. Aneja, with 12 years at SPNI, will steer integrated sales and brand‑integration initiatives. Meanwhile, Raj Cooling Systems launched...
How Wealth Management Partnerships Can Benefit CPA Practices
CPA firms face a talent crunch and rising technology costs, prompting many to reconsider traditional growth routes. In 2024, financial‑services acquirers accounted for 32.9% of accounting sector deals, up from 18.9% in 2023, highlighting a shift toward wealth‑management partnerships. Such...
Tariffs Spike Costs, Crashing DTC ROAS
Your ad account looks fine: - ROAS is holding - CPMs are manageable - Conversions are flowing But your spreadsheet is screaming. As of February 2026, the average US tariff rate sits at 17% on all imports. For DTC brands...
Precise Positioning Drives Pipeline, Vague Messaging Costs Sales
Here's a quick exercise: Open your homepage. Now answer: 1. In one sentence, who is this for? Not “teams.” Who exactly? 2. What specific problem does it solve? Is it the same one Sales hears daily? 3. What makes you...
Building Preference Is The Key To Winning B2B Buyers
B2B buying networks have become increasingly chaotic, with Forrester reporting that 73% of purchases involve three or more departments and an average of 13 internal and nine external participants. The research shows 68% of buyers start the process with a...
PMMs Still Skipping Essential Customer Research in 2026
I asked 9 PMMs at a recent Product Marketing Alliance event how they use customer research at their companies. Their honest answers were painful. "we don't have a dedicated person" "I'm the one doing it but I'm drowning in launches"...
Small Brands Must Build Perceived Size, Not Just Presence
The necessary trick of the small brand is to look bigger than you are. Many of the tools are simple ones, like leaning heavily on the logos and testimonials of clients, and more recently attention has gone towards AI by...
IKEA to Open a Decathlon in Its Croydon Store
Swedish furniture giant IKEA is piloting a partnership with French sports retailer Decathlon by opening a standalone Decathlon shop inside its Croydon store this spring. The 1,188‑square‑metre unit will feature a dedicated entrance and more than 5,000 items across hiking,...
Use Real Growth Screenshots to Spark Buyer Conversations
I booked a meeting this week using a play nobody on my client’s team had seen before. Here’s what I did: Step 1. Went to the company page in Sales Nav (not the people... the company page) 2. Screenshotted their department headcount growth 3....
Embrace Rejection: Young Men Must Take Social Risks
Young men are taking way too many risks… and not the good kinds. Scott Galloway argues that good risk is essential to real growth. In today’s world, young people aren’t engaging in social risks like applying for jobs they might...
Chef and Entrepreneur Launch Canadian Chocolate Maker to Challenge Foreign Suppliers
Toronto chef Brandon Olsen and entrepreneur Michael Held are launching As We Do Chocolate, a premium Canadian‑made chocolate manufacturer aimed at the B2B market. The venture seeks to fill a gap left by U.S. and European conglomerates by offering high‑quality,...
Turn Spreadsheets Into AI Assistants for Instant Productivity
I keep hearing marketers say they don't know where to start with AI. Not an excuse. Start with the spreadsheet you're staring at right now. Last week, someone on my team had a ton of webinar leads that needed personalized...
Customers Misinterpret Friction as Personal Inadequacy
"Customers lie." I remember hearing that from Bob Moesta for the first time in one of his talks about JTBD. And it never left me because I've seen it first-hand — especially when improving activation for our PLG SaaS clients....
Saudia Signs Five-Year Partnership with Six Flags Qiddiya City
Saudi Arabian airline Saudia has inked a five‑year strategic partnership with Six Flags and Aquarabia Qiddiya City, becoming the exclusive Official Premier Partner in the airline category. The deal will see Saudia create travel packages to the new theme park,...
Even Top Experts Stumble on Their Own Messaging
The smartest experts I work with can solve anyone's problem... but their own. Case in point? My client Chris Piper is brilliant. He’s helped multiple businesses scale past 8-figures. He even helped Codie Sanchez grow her business from $2M to $10M in...
Vendors Weaponize “Best Practices” To Gaslight Resistant Customers
Software vendors often push 'best practices' as a rigid truth. If you resist, they claim YOU are the problem for resisting change. This decades-old sales tactic uses reverse psychology and gaslighting to enforce their way. #TechSales #ERP #BusinessStrategy https://t.co/LpnAmeQlyR
ArisGlobal Launches XDI
ArisGlobal unveiled XDI, a Data Intelligence Cortex that federates fragmented life‑science data without centralizing it. The platform delivers continuous, explainable, decision‑grade intelligence across domains such as pharmacovigilance, benefit‑risk, and regulatory operations. XDI promises up to 80% reduction in compliance effort...
Turn Marketing From Cost Center to Growth Engine
RT @VisionEdgeMktg 🔑 Make marketing indispensable. Stop reporting activities and start reporting outcomes. That's the difference between a cost center and a growth engine. https://t.co/ui8BN3gaHE #MarketingROI #Strategy #Leadership
Choosing Between a $2,100 Burst or $2,100 Spread
Would you rather spend $700 / day for 3 days or $100 / day for 21 to test a new campaign (creative)?
Scalo Partners With Databricks to Speed up Data & AI Innovation for Enterprises
Scalo announced an expanded partnership with Databricks, joining its Consulting and Service Integration Partner Program to bolster its Data & AI practice. The collaboration enables enterprise clients to centralize data on a lakehouse foundation, streamline data flows, and deploy AI...
VCs Misuse Dual‑use Hype; Stop Relying on Grants
Certainly GTM is very different. And there are supply chain issues in current environment. Would add: NOT doing dual use is not an excuse to rely on grants and research money, stuff becoming too expensive, and not being able to...
AI Cuts Development Costs, Distribution Remains Challenging
AI is makes software cheaper to build, but not easier to distribute This is the core conflict for years to come
The Rise of Mike’s Hot Honey: Founder Mike Kurtz on Authentic Growth & Collaboration in the Hospitality Business
In this episode, founder Mike Kurtz recounts the origins and explosive growth of Mike's Hot Honey, from a spontaneous discovery on a Brazilian hiking trip to its adoption by major chains like Taco Bell and KFC. He details the grassroots...
Own One Idea, Become the Authority Shortcut
Experts don't get known for being good. They get known for the one idea they own. An ownable idea is an authority shortcut.
AI SEO Success Demands Classic Change Management Playbook
The AI SEO transformation requires a decades-old proven playbook: Organizational change management. https://t.co/S1mGzgdyUf via @Kevin_Indig, @sejournal
Leaders Optimistic on AI-Driven Clinical Innovation, Wary of Costs
This survey of leaders from #healthcare plans, health systems, and innovative solution providers reflects optimism about clinical innovation and emerging #AI use, balanced against concerns over costs, payment models, and politics: https://t.co/xFXpbqfhbY via @TTCapPartners https://t.co/tG3a2CGn90
Get 100 Customers in 90 Days with RB2B
If I had zero customers and just signed up for RB2B, this is exactly how I'd get to 100 in 90 days: https://t.co/2a10Hfmnj0
Own Your Category, Not Just Brand Recognition
Why “Category Fame” Beats Household Fame in B2B Marketing [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/Xac64vxxFo https://t.co/n0cpyPoKPf