Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
Madison Logic Strengthens ABM Portfolio with Global Connected TV and Audio Expansion
Madison Logic announced a global rollout of its ABM Connected TV (CTV) and audio advertising channels, adding programmatic CTV and digital audio inventory across all major regions. The expansion leverages 3.4 billion cross‑device signals and the company’s proprietary intent data to enable fully integrated, cross‑channel ABM campaigns that include display, social, and LinkedIn. Marketers can now reach buying committees on billions of devices, unify messaging, and tie media spend directly to revenue outcomes. The move positions Madison Logic as a leader in B2B ABM media diversification.
OnviSource Launches EngageHub, an AI-Native Platform for Contact Center Excellence
OnviSource unveiled EngageHub™, an AI‑native platform that consolidates conversational AI, real‑time agent guidance, and collaborative workforce tools for contact centers. The suite includes ChatOrchestra™ for multi‑channel, context‑aware interactions, AgentAssist™ for next‑best‑action coaching, and AgentEngage™ for micro‑coaching and quality assurance. Built...
AI Amplifies Authentic Outbound, Not Automation
How to Do AI Outbound the Right Way in 2025 Outbound didn’t die. Bad outbound did. AI hasn’t made cold email easier. It’s made standards higher. The teams winning today aren’t blasting more emails… they’re crafting more human ones. Here’s...
Chief Digital and Artificial Intelligence Office Selects Google Cloud’s AI to Power GenAI.mil
Google Cloud’s Gemini for Government has been chosen by the Department of War’s Chief Digital and Artificial Intelligence Office as the inaugural enterprise AI on the GenAI.mil platform. The solution meets Impact Level 5 (IL5) and FedRAMP High standards, allowing secure,...
BigID Debuts Activity Explorer to Audit Sensitive Data and Investigate Insider Risk Across Hybrid Environments
BigID introduced Activity Explorer, a unified audit and investigation platform that aggregates activity logs from cloud services, SaaS applications, and on‑premises storage. The tool captures actions by human users, service accounts, and AI agents across environments such as AWS S3, SharePoint,...
Iterable Surpasses One Trillion Customer Interactions as Global Momentum Accelerates
Iterable announced it has processed over one trillion customer interactions, underscoring its rapid ascent in the enterprise marketing stack. The milestone coincides with a breakout year that featured record Black Friday performance, a 30% YoY lift in pre‑holiday volume, and...
TrueFoundry Launches AI Gateway on Product Hunt: Unified Control Plane for Agentic AI
TrueFoundry introduced its AI Gateway on Product Hunt, quickly rising to the top three and attracting over 135 community comments. The platform offers a unified control plane for managing, observing, and governing models, prompts, MCP servers, and agentic AI applications...
CreatorIQ Customers Diversified Creator-Led Investment and Growth in 2025, Activating 70% More Campaigns and Increasing Creator Payments 79% YoY
CreatorIQ’s 2025 Wrapped report shows a 70% year‑over‑year rise to over 44,000 campaigns across 170 countries, driven by deeper creator partnerships. Direct payments to creators jumped 79%, while creator‑generated content surged 141% to 12.8 million posts and 8.4 billion engagements. Instagram still...
Qlik Named a Leader for the 10th Time in 2025 Gartner® Magic Quadrant™ for Data Integration Tools
Qlik has been positioned as a Leader in the 2025 Gartner Magic Quadrant for Data Integration Tools, marking its tenth such recognition in a decade. The company attributes the accolade to its open, hybrid platform, Qlik Talend Cloud, which blends...
Turning Down Nine‑Figure Deals Fuels Bigger Growth
I had CEOs at 2 @saastrfund portfolio companies turn down M&A offers this year that would have made them nine figures. I would have been equally proud of them either way. In fact, I told both to seriously consider the deals....
Your Personal Brand Beats AI-Generated Good Enough Work
The rules of business have changed for consultants, freelancers and agency owners… AI can now deliver “good enough” work at a fraction of your price—which means good work alone no longer wins clients. What does? Your personal brand. People want to buy from...
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GrowthRise Mastermind Recap Dec 9, 2025
The GrowthRise Mastermind call on December 9, 2025 tackled the seasonal sales slowdown and offered a playbook for turning the quiet month into a strategic advantage. Participants were urged to shift focus from quota‑chasing to content creation, SEO groundwork, and...
Quality Audience Beats Traffic: Trust Drives Revenue
The more you focus on attracting the right people (not just more people), the higher your conversions, retention, and revenue will climb, even if your traffic drops. The sooner you realize quality audience beats quantity every time, the faster you’ll stop...
Bootstrapping Pain Turned Into 7‑Figure Blessing
Bootstrapping my first startup to a 7-figure ARR almost broke me. But looking back, here's what it was a blessing in disguise👇
Grow Your Business with the Marketing Hourglass Framework
John Jantsch introduces the Marketing Hourglass™ framework, a systematic model that maps the entire customer journey from discovery to advocacy. Designed for small‑business owners, it replaces fragmented tactics with a repeatable process that drives measurable results. The framework emphasizes data‑driven actions,...
Generative AI Often Degrades Business Communication Today
Generative AI has massive potential. But right now? In many cases, it’s making business communication worse… Here's what I'm seeing happen across organizations. #GenerativeAI #BusinessCommunication #BusinessStorytelling
Anoki Launches with Index Marketplaces to Power Scene-Level Contextual Targeting Across CTV
Anoki has integrated its ContextIQ AI platform with Index Marketplaces, making scene‑level contextual intelligence available on a leading global ad exchange. The partnership lets marketers access real‑time data on tone, sentiment and subject matter for individual CTV scenes, aligning ads...
Free AI Marketing Conference to Jumpstart 2026 Growth
This Thursday!!! Get a jumpstart on 2026 with the FREE, online “AI and Marketing Conference.” Courtesy of Thryv , you’ll gain: ✅ Breakthrough AI tactics ✅ Next-level marketing strategies ✅ Proven methods to drive growth in 2026 I’m psyched to...
BigID Accelerates FedRAMP Authorization with Knox Systems to Power the Next Generation of Federal Data Security
BigID announced a partnership with Knox Systems to fast‑track its FedRAMP authorization, aiming to deliver its AI‑driven data security platform to U.S. federal agencies within months. The collaboration leverages Knox’s FedRAMP‑authorized managed cloud, cutting the typical three‑year, multi‑million‑dollar compliance cycle...
Human Connection Remains Core Amid AI‑Driven Marketing
2026 Marketing Predictions - Many experts see the expectations and applications of AI changing. As 42 experts name the most important Content Marketing trends for 2026, we see that the human is still the most important element to success. In...
Messangi Promoted to Select Partner in Meta’s WhatsApp Partner Program
Messangi has been elevated to Select Partner in Meta’s WhatsApp Partner Performance Accelerator, reflecting rapid adoption of WhatsApp among its customers across the Americas. The promotion follows strong usage metrics where WhatsApp consistently outperforms legacy SMS in conversion, engagement, and...
EPAM Launches Seven Advanced AI Agents on Google Cloud Marketplace, Delivering High-Impact Solutions for Complex Industry Challenges
EPAM Systems announced the launch of seven enterprise‑grade AI agents on Google Cloud Marketplace, each built on Gemini Enterprise. The agents target high‑impact use cases such as KYC automation, clinical‑trial document authoring, drug‑discovery pipelines, SQL query optimization, retail media orchestration,...
IOPEX Unveils Command Agents: Enterprise-Ready Agentic AI for Autonomous Operations
iOPEX Technologies launched Command Agents, an enterprise‑grade agentic AI platform that autonomously senses, decides, and acts across complex business systems. Integrated with iOPEX’s Intelligence as a Service, the agents target finance, IT, sales, CX, media, and revenue operations, delivering measurable...
Why Martech Teams Need Diagnostic Talent in 2026
Martech teams are hitting a ceiling of stack entropy caused by a literacy gap, not by a lack of tools. The article argues that by 2026 the critical hire will be a diagnostic professional who can read, interpret, and maintain...
Marketing on Reddit: What You Need to Know
Reddit’s 2024 IPO propelled the platform into the spotlight as a viable marketing channel, backed by 73 million daily active users and 1.2 billion monthly active users. The company posted its first quarterly profit in Q3 2024, with revenue climbing 68% year‑over‑year to...
Why Great Employees Don’t Always Make Great Managers
The Duct Tape Marketing post and accompanying podcast reveal that high‑performing employees often stumble when thrust into managerial roles because the skill set required to lead differs from that needed to execute. Host John Jantsch and guest Ashley Herd argue...
AI Trust Hinges on Perfect NAP Consistency
Wild Stat: After analyzing 3,500 websites, only ONE scored a “perfect” for NAP consistency (Name, Address, Phone Number). If you own a business (especially a location-based one) you already know NAP matters. Legacy Google has always relied on it for...
Dixstone Selects IFS Cloud to Power Global Offshore Operations
Dixstone has chosen IFS Cloud to modernize its offshore oil and gas operations across ten countries and more than 2,200 employees. The cloud platform will deliver real‑time project financial control, predictive maintenance for rigs and vessels, and integrated asset management....
Marketing Success Requires Consistent, Long‑Term Effort, Not Crash Diets
Most founders treat marketing like a crash diet. Intense for 2 weeks, then radio silence. They wonder why nothing sticks. Here's the uncomfortable truth: Marketing is exactly like going to the gym. You don't walk in once and come out...
LabelVie Advances AI-Driven Grocery Retail Transformation Through Long-Standing Collaboration with SymphonyAI
LabelVie, one of North Africa’s largest grocery retailers, is deepening a 20‑year partnership with SymphonyAI to extend AI‑driven transformation across its 270‑plus stores in Morocco and Ivory Coast. The new phase adds connected intelligence, predictive analytics, and end‑to‑end supply‑chain visibility....
Limelight Inc.’s Annual Report Charts Ad Networks’ Move From Aggregation to Curation
Limelight Inc.’s 2026 State of Ad Networks report reveals a decisive shift from volume‑driven aggregation to quality‑focused curation. Networks are investing in supply‑path transparency, contextual data, and first‑party audience segmentation to combat privacy constraints and low‑quality traffic. Executives from Index...
Brightpoint Infotech Strengthens Its Position as a Global Microsoft Dynamics 365 ERP & CRM Partner with Major Milestones
Brightpoint Infotech announced a year of strong growth, highlighted by its finalist status for the 2025 Microsoft Partner of the Year award and the acquisition of five elite Microsoft Solutions Partner designations. The firm also secured two Stevie® Awards, expanded...
Skyetel Appoints Connie Valencia as Chief Operating Officer to Advance AI-Driven Innovation and Operational Excellence
Skyetel announced the appointment of Connie Valencia, MBA, PMP, CIA, as its new Chief Operating Officer. Valencia brings more than two decades of experience in AI strategy, digital transformation, and operational leadership across regulated industries. In her role, she will...
HOW TO: Be a Human Copywriter in the AI Era
In this episode, Erik Sena, Copy Manager at Refine Labs, discusses his journey into copywriting and how AI tools like ChatGPT are reshaping the creative workflow, emphasizing that AI should serve as a brainstorming and efficiency partner rather than a...
EngageLab Launches AI-Powered Customer Service Platform LiveDesk, Revolutionizing Enterprise Customer Experience
EngageLab unveiled LiveDesk, an AI‑driven customer service platform that blends AI agents with human agents to automate up to 90% of routine inquiries. The solution offers omnichannel connectivity across websites, apps, social media, and SMS, and claims to slash operational...
AI‑Powered SaaS Secures $800M+ Funding Wave
This Week in SaaS — Dec 2–8, 2025 December is off to a fast start in SaaS. Massive funding rounds, strategic acquisitions, and IPO filings are reshaping AI, fintech, cybersecurity, and enterprise software. If you’re a founder or exec, here’s...
December Fuels SaaS Surge with Record Funding Rounds
December is already shaping up to be a big month for SaaS. From massive funding rounds to strategic acquisitions and IPO filings, innovation and investment are accelerating across AI, fintech, cybersecurity, and enterprise software. Below is a roundup of the...
Salsa Technology and Optimove Partner to Strengthen CRM Personalization for Operators in Brazil and LATAM
Optimove and Salsa Technology have announced a strategic partnership that integrates Optimove’s CRM and personalization engine directly into Salsa’s iGaming platform, making it the first Brazilian platform to do so. The native integration streamlines onboarding, cutting deployment time and simplifying...
Harvey's $8B Valuation May Look Cheap by 2026
Is Harvey cheap or expensive at $8B? If it triples again in 2026, may be "cheap" We'll see https://t.co/Hx5bmcTbeU
2025 B2B Marketing: Key Global Trends Unveiled
Global Trends That Shaped Marketing in 2025 - B2B Marketing Blog | Webbiquity - https://t.co/2Co75BnyS9 https://t.co/FxI7CG5vfY
Martech Interview with Aquibur Rahman, CEO of Mailmodo
Aquibur Rahman, CEO of Mailmodo, explains how the platform transforms static email into interactive, app‑like experiences that can boost conversions up to three times. The company recently launched Mailmodo AI, a conversational agent that generates complete email campaigns—from copy to design...
Start with Content, Then Repurpose to Boost Discoverability
Just so. It all starts with content. And then repurposing and amplifying / promoting it to increase discoverability.
Founders Treat Ideas as Hypotheses, Execution as Science
The best founders treat ideas like hypotheses. Execution is their science. They run experiments, gather evidence, and adjust without getting sentimental. That discipline compounds faster than inspiration.
Cadent Collaborates with Google Cloud to Bring Data-Driven Intelligence to Advertisers, Delivering 200 Percent Increase in Campaign Resolution
Cadent announced an expanded partnership with Google Cloud, deploying Gemini Enterprise and Vertex AI to power a new AI operating model. The model accelerated campaign resolution by 200%, lifted return on ad spend by 35%, and cut platform issue resolution...
In‑person Visits Drive More Sales and Repeat Revenue
The more customers you visit in person, The more customers you close. The more revenue you retain. And the more they buy from you. As true in 2025 as it ever was.
Timing Matters: Context Is the Missing Marketing Key
Marketing efforts fall flat because they lack context It’s not enough to know: > Who your buyers are > Where they hang > What they want You also need to know *when* they may be in the market...
My Code Appoints Amani Duncan as Chief Executive Officer
My Code announced Amani Duncan as its new chief executive officer, bringing a seasoned media and brand‑innovation leader to the culturally‑focused agency. Duncan arrives after steering BBH USA and serving on boards at Fender and Advertising Week, where she guided iconic...
Escaping One Boss Often Creates Twelve New Ones
The lifestyle business trap: - You start a business to escape a boss. - Then you hire and become the boss. - Then you raise money and get a board. Now you report to investors, employees, and customers. You traded one boss for twelve.
Digital Silk Announces New Insights on AI’s Growing Impact on the SEO Landscape
Digital Silk has released a new research brief that examines how artificial intelligence is reshaping the SEO landscape, highlighting generative search summaries, adaptive ranking algorithms, and AI‑driven search features. The brief cites HubSpot’s 2025 State of Marketing Report, which finds...
monday.com Named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms
monday.com has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Work Management Platforms, joining its Leader status in Collaborative Work Management and Adaptive Project Management. This marks the second straight year the company tops all three...