🎯Today's B2B Growth Pulse
Updated 2h agoWhat's happening: AI and workflow automation promise up to 60% time savings for sales reps
The RevOps Roundup for week 9, 2026 highlights new strategies for scaling sales teams beyond ten reps, emphasizing Digital Sales Rooms and CRM‑linked automation. Flowla proposes five high‑impact workflows to standardize processes, while Outreach.io estimates AI can reclaim up to 60% of reps’ time by reducing administrative tasks.
Also developing:
- •HBX expands Asia‑Pacific hotel inventory with Traveloka partnership
- •Tech leaders risk stalled deals by assuming product value is obvious
- •Firmable secures $14M Series A to scale AI‑native sales platform
By the numbers: KNAV acquires majority stake in Affiniax (value undisclosed)
News•Oct 27, 2025
RingCentral Named a Leader in the 2025 Gartner® Magic Quadrant™ for Unified Communications as a Service Report for Eleventh Year...
RingCentral was named a Leader in Gartner’s 2025 Magic Quadrant for Unified Communications as a Service for the eleventh consecutive year, underscoring its sustained market position. In Gartner’s Critical Capabilities for UCaaS report, RingCentral ranked #1 in two of six use-case categories and tied for #1 in a third, highlighting strengths across key customer scenarios. The recognition reinforces RingCentral’s competitive credibility as an AI-powered communications provider and is likely to bolster sales and enterprise adoption as organizations prioritize reliable, feature-rich UCaaS platforms.
By MarTech Series
News•Oct 27, 2025
Martech, Adtech and Sales Tech: Are They Converging — and Should They?
Martech, adtech and sales tech are rapidly converging as vendors and customers unite data and capabilities across the full revenue funnel, driven by CDPs and data clean rooms, RevOps models, privacy-driven first‑party strategies and AI‑powered orchestration. Major platform moves—Salesforce, Adobe...
By MarTech
News•Oct 27, 2025
Smarsh Named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving Solutions
Smarsh was named a Leader for the second consecutive year in Gartner’s 2025 Magic Quadrant for Digital Communications Governance and Archiving, signaling sustained market recognition. The company highlighted advances to its AI-driven platform, including a new Intelligent Agent, Microsoft Copilot...
By MarTech Series
News•Oct 27, 2025
Litera Democratizes AI for Legal Professionals in Its Core Products, Giving Millions of Lawyers No-Cost Access to Advanced Agentic AI...
Litera announced it will provide no-cost access to its agentic AI, Lito, to millions of legal professionals by integrating the tool into its core products and partnerships, including AI drafting tools, contract-review platform Kira, and content platform NetDocuments. The move...
By MarTech Series
News•Oct 27, 2025
Worldpay Unveils Patent Pending AI-Powered 3D Secure Optimization Service to Increase Payment Approvals
Worldpay launched a patent-pending Authentication Optimization Service that uses AI to increase payment approval rates for merchants using 3D Secure, promising higher revenue capture without additional integration or added consumer friction. The service dynamically optimizes authentication flows to reduce unnecessary...
By MarTech Series
News•Oct 27, 2025
PRVIEW Launches AI-Powered Platform to Automate Events and Awards Programs for Marketing and Public Relations Professionals
PRVIEW has launched an AI-powered platform that automates discovery and management of events and awards programs for marketing and public relations teams, using vertical AI to track and update deadlines and reduce the manual effort of building bespoke databases. The...
By MarTech Series
News•Oct 27, 2025
Jumio Launches selfie.DONE, Bringing True Reusable Identity to Life
Jumio launched selfie.DONE, a reusable-identity solution that lets verified users reauthenticate via a selfie without rescanning their government ID, fulfilling the company’s vision for streamlined, persistent identity. Built on Jumio’s AI-driven biometric authentication and data intelligence, the product automates reverification...
By MarTech Series
News•Oct 27, 2025
Mobility Infotech Unveils Vision for the Future of Smart Taxi Systems: AI-Powered & Data-Driven
Mobility Infotech unveiled a vision for AI-powered, data-driven taxi systems that integrate AI, IoT and cloud platforms to modernize urban taxi booking and operations. The company says its platform will enable real‑time routing, predictive demand forecasting and fleet optimization to...
By MarTech Series
News•Oct 27, 2025
AI and the Back-to-School Crunch: Smarter Last-Minute Campaigns Without the Compromise
AdOmni CEO and parent argues that AI can resolve the perennial back-to-school marketing tradeoff between speed and effectiveness by enabling rapid, data-driven campaign creation and real-time optimization. In the compressed, high-stakes selling window, AI tools can accelerate creative testing, refine...
By MarTech Series
News•Oct 27, 2025
WiMi Researches a Blockchain Privacy Protection System Based on Post-Quantum Threshold Algorithm
WiMi Hologram Cloud said it is researching a blockchain privacy protection system that uses post-quantum threshold algorithms to create a more secure and efficient blockchain ecosystem. The initiative focuses on strengthening core block-level data protections against future quantum attacks by...
By MarTech Series
News•Oct 27, 2025
CrashPlan Expands in India to Power Next-Generation Backup Innovation
CrashPlan announced an expansion of its global operations with a new Global Capability Center in Bengaluru and enlarged presence across India and the UAE to drive R&D for data protection and recovery. The Bengaluru center will lead worldwide innovation initiatives...
By MarTech Series
Podcast•Oct 27, 2025•29 min
#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
In this episode, Steffen Hedebrandt, CMO and co‑founder of Dreamdata, reveals a contrarian B2B growth playbook that leverages “unserious” LinkedIn content—memes, screenshots—to generate serious pipeline. He explains how to engineer organic LinkedIn posts that tie brand awareness directly to revenue...
By FINITE: B2B Marketing Podcast
Social•Oct 26, 2025
AI‑only Sales Outreach: A Marketing Misstep
Encouraging companies to stop hiring humans & just use AI for sales outreach instead: This marketing messaging is actually the worst.
By Ann Handley
Social•Oct 26, 2025
AI Support Saves Money, Yet Still Costs Too Much
We all know how much AI has already changed customer support But it's not cheap Across all my investments in the space, the average price to resolve or reflect a ticket is about $1 For complex issues, around $5 in tokens etc That's much...
By Jason Lemkin
![11 Marketing Myths [Part 1]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://annhandley.com/ah/wp-content/uploads/2024/07/unnamed.jpg)
Blog•Oct 24, 2025
11 Marketing Myths [Part 1]
Ann Handley’s MythBusters: Marketing Edition (Part 1) debunks five common marketing misconceptions, arguing social media—while “rented land”—is valuable for awareness, small audiences can be powerful for personal brands, and email success hinges on relationship and growth metrics rather than click‑throughs....
By Ann Handley
Social•Oct 26, 2025
No‑Code Platforms Turn Weeks‑Long CRUD Projects Into Minutes
Yes, ‘prosumer’ vibe coding apps like @Replit are best at CRUD and CRUD+AI apps today. But that also means if you have some experience building CRUD apps … that you can just fly when you ‘vibe’ your next one. All the stuff...
By Jason Lemkin
Social•Oct 26, 2025
Web2’s Viral Loop Mastery Disappeared with Its Billionaires
BRAINDUMP ON VIRAL LOOPS #1 The golden age of Web 2.0 (~2005-2010) was a special time for viral products, which were systematically engineered to reach millions of people. Back then, people were building the first versions of things we take for...
By Andrew Chen
News•Oct 24, 2025
Why Server-Side Tracking Is Making a Comeback in the Privacy-First Era
Marketers are reviving server‑side tracking as browsers, ad blockers and privacy laws erode the reliability of client‑side JavaScript tags, shifting data collection to servers to regain accuracy, control and performance. Businesses report conversion and attribution alignment rising to roughly 95–100%...
By MarTech
Social•Oct 26, 2025
SaaStr AI VC Matchmaking Delivers 116 Intros in Two Weeks
The new SaaStr AI VC Matchmaking tool has already made 116 VC intros in https://t.co/P5GuMbTEG9 https://t.co/RzkMeULyjI
By Jason Lemkin
Social•Oct 26, 2025
Founders Ignore Market Timing; Invest Every Year
Great founders don’t time the market Great founders often don’t even check the markets at all They just start up when they see white space, and are ready to go So … Every year is a good year to invest
By Jason Lemkin
News•Oct 24, 2025
AI Is Changing the Hiring Practices of Marketing Agencies
A Sunup survey of 225 U.S. marketing‑agency leaders finds AI is reshaping hiring and team structure across the industry, prompting agencies to rethink services and skills for the marketer of 2030. Key findings show 57% of agencies have slowed or...
By MarTech
Social•Oct 26, 2025
Bureaucracy
Big agencies are struggling to move fast with AI. Bureaucracy slows real innovation. Startups will outpace them, it's about speed and nimbleness, not just size. Adapt or get left behind. https://t.co/2RsMFEbeg7
By Eric Siu
Social•Oct 25, 2025
Prioritize Conversions Over Metrics, Stop Over‑Tracking
You don't need to track everything to drive real results. Mary Keough : This mindset shift changed how I think about marketing success. - I used to obsess over every click, open, and scroll. - Retargeting felt like magic—no one else was doing...
By A. Lee Judge
Social•Oct 25, 2025
Smart Sustainable Growth Wins Over Doing More
From London to DC, Belgium to SF, and now Miami — week five on the road reminded me how powerful it is when growth leaders come together to reimagine what's next. The Susquehanna Growth Equity (SGE) Summit for Revenue and Finance...
By Lauren Goldstein
Social•Oct 25, 2025
SaaS Greed: Price Hikes Threaten Customer Loyalty
We had an app we’d been reference customers for — for years. Our case study was on their website, we got them several of the largest customers in B2B via our direct recommendation. Then last year they told...
By Jason Lemkin
Social•Oct 25, 2025
Combine Attention Types for Viral Video Magic
Can you name the 4 types of attention? If you use videos and storytelling in your marketing, they are how you stop the scroll. "Combining two or more types of attention is "when the magic happens," and the video is more likely...
By Nancy Harhut
Social•Oct 25, 2025
Consolidate Meta Campaigns, Use UGC, Refresh Hooks
Advertisers are still running Meta ads like it's 2022. Wondering why CPMs keep climbing while results tank. This is my 2025 Meta Ads Playbook to generate like you're in 2025: CAMPAIGN STRUCTURE Stop segmenting everything. Consolidate multiple campaigns into ONE. Less is more...
By Kody Nordquist
Social•Oct 25, 2025
Human Nuance Beats Automation for Authentic Marketing
Will automation shape your message or will your message shape automation? As marketing leans into automation for efficiency, a critical question emerges. - Do we adapt our messaging to fit what the tools can do? - Or do we demand tools that support...
By A. Lee Judge
Social•Oct 25, 2025
Speed Wins Nothing without a Persuasive Point of View
AI tools can crank out X content in seconds…. But words without a worldview don’t make people buy. Speed < POV
By Katelyn Bourgoin
Social•Oct 25, 2025
From Zero to Twenty AI Agents in One Year
A year ago we had zero AI agents. Zero AI, really. Today, we have 20 AI Agents running SaaStr. And have replaced 12 humans. It's not all better. But it's the future, today. More here -> https://t.co/yEaD8WhJJg
By Jason Lemkin
Social•Oct 25, 2025
TikTok's B2B Playbook: Turning Culture Into Conversions
From culture to conversion: inside TikTok’s #B2B marketing playbook https://t.co/4Wy3uoupoA
By Marissa Pick
Social•Oct 25, 2025
Non‑brand Search Traffic Surges, Organic Visits Jump 28%
And yet...I keep writing client reports like this: "Organic search visits jumped 28% from August (+31% for engaged visits)...Non-brand search visits more than doubled (+117%) from August and were up 299% from a year ago. Branded search visits increased 10% from...
By Tom Pick
Social•Oct 25, 2025
Knowing Everything Makes You the Best CEO
For a long while, you probably aren't a great CEO But you know the customers The software The feature gaps The roadmap The competition How to sell it How to market it How to build it So maybe as flawed as you are You are still the best CEO
By Jason Lemkin
Social•Oct 25, 2025
Top Marketers Reveal Winning Outbound Email Blueprint
The Outbound Email Strategy Used By Top Marketers. 🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like this https://t.co/E4cfn2cDQX
By Eric Siu
Social•Oct 24, 2025
Keep Updating Investors to Sustain Belief During Hard Times
Did some of the best start-ups like Figma, Stripe, etc. take years to get to any material revenue? Yes. That happens — and it can work out. But I don’t think they stopped sending investor updates. So far, I’ve seen 0 success from...
By Jason Lemkin
Social•Oct 24, 2025
Hybrid Agile Framework Slashes Campaign Time by 71%
Agile Framework That Cuts Campaign Time by 71% In this video, we explore how a hybrid methodology combining Scrum, Kanban, and traditional planning can transform your marketing team's efficiency. Learn how to optimize work intake processes, reduce chaos, and implement a continuous...
By Juntae DeLane
Social•Oct 24, 2025
Adapting Advice Across Industries: Consulting on Mic
This is the BEST part of my job! Figuring out how to tailor my advice to different business leaders in totally disparate industries is a fun (and sometimes challenging) assignment. It's basically consulting, but while holding a microphone. Here's the...
By Jay Baer
Social•Oct 24, 2025
Brand Success Depends on Memory Management, Not Just Marketing
易 Why do some brands instantly come to mind — while others fade? Coming this Monday, On Brand guest Ulli Appelbaum explains the science of brand associations — how the memories and emotions people link to your brand determine whether...
By Nick Westergaard
Social•Oct 24, 2025
Grab Attention in 5 Seconds with Body Language
Regardless of how great your ideas are in your virtual sales pitch, webinar, or team meeting… People are most likely checking their email, browsing social media, or working on other things while you present. How can you prevent that and actually get...
By Nancy Duarte
Social•Oct 24, 2025
Get Real-Time Site Mockups Instantly with Alloy
Tired of waiting days (or longer) to get mocks and changes back to your website? That are never really what you want? Just use @alloy_app and tell it whatever changes you want to your site "Change to: SaaStr + Salesforce Agentic...
By Jason Lemkin
Social•Oct 24, 2025
Hiring Head of Content & Growth for Proven Media Brand
Are you a content-led growth nerd? I’m hiring 👀 For the last 5 years, I’ve run Why We Buy solo with a team of talented contractors. I’m proud of what we’ve achieved: → 63,000 newsletter readers → 138,000 followers on X → 88,000 followers on LinkedIn →...
By Katelyn Bourgoin
Social•Oct 24, 2025
Why Every Company Needs a Head of Customer
Head of Customer. who has that title? I don't see it and we should have it. who buys our stuff? Customers. who are we building our company for? Customers. instead, we have: Head of Marketing Head of Product Head of Sales Head of Finance Head of everything except Customer that's...
By Anna Furmanov
Social•Oct 24, 2025
1500+ Pitch Decks Uploaded, Get Real-Time VC Feedback
Woo-hoo!! Crossed 1,500 VC Pitch Decks uploaded to SaaStr AI VC -> https://t.co/XzJ5d0OYvZ Get real time feedback on your deck, benchmarking against 1000s of rounds, and optional intros to the best VCs https://t.co/BIC0fmziG2
By Jason Lemkin
Social•Oct 24, 2025
Five Essential Reasons to Prioritize Online Brand Monitoring
Um... Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring https://t.co/cpOBPyWl4W
By Tom Pick
Social•Oct 24, 2025
Results, Not Connections, Secure VC Funding Instantly
You don't have to know the 'right people' anymore to get funded If you've got the results -- we'll tell you And introduce you to top VCs. In minutes. SaaStr AI VC. Sign up here -> https://t.co/Eg5TFmnXmm https://t.co/4KllqrnwZp
By Jason Lemkin
Social•Oct 24, 2025
AI Helps, But Skill Still Drives Real Results
AI is a great tool but… Putting it in the hands of a junior marketer and expecting them to just print money is like putting a crayon in the hand of a 2-year old and expecting them to paint the Mona...
By Katelyn Bourgoin
Social•Oct 24, 2025
AI Reshapes B2B Agency Dynamics, Marketers Reveal
B2B marketers on how #AI is impacting agency relationships https://t.co/pCmbNxRvir https://t.co/toUjIkzppj
By Marissa Pick
Social•Oct 24, 2025
Hybrid Teams Thrive With Structured Communication and Clear Goals
How to Boost Productivity in Hybrid Teams - https://t.co/o5bpLYeJbR - https://t.co/NcdrIyeMNU by Ben Wigert, PH.D. and Sangeeta Agrawal
By John Hall
Social•Oct 24, 2025
Scaling Brings Setbacks—Own Them, No Excuses
As you scale, you likely will experience: - co-founders that let you down - investors that throw you under a bus - partners that let you down - much better funded competitors - key team members that need to move on Hard not to use an...
By Jason Lemkin
Social•Oct 24, 2025
Scale What Works: Double Down on Proven Marketing
If your marketing efforts are already creating leads and closing deals, your next move isn’t a change, it’s scale. More variations, more offers and more volume. The real growth play is doubling down on what’s already working. https://t.co/KUEEFc7qEz
By Eric Siu