Today's B2B Growth Pulse
Epicor launches Partner Community to fuel multi‑million‑dollar ecosystem growth
Epicor has unveiled its Partner Community as a strategic, long‑term growth engine rather than a simple reseller network. The program spotlights partners that have grown from startups into multi‑million‑dollar enterprises, underscoring the depth of its ecosystem. Epicor says partners are critical for selling, implementing, extending and supporting its ERP solutions worldwide.
Also developing:
By the numbers: Badger Meter to acquire UK‑based UDLive for $100M
Kanerika Earns Data Warehouse Migration to Microsoft Azure Specialization
Kanerika has been awarded Microsoft’s Data Warehouse Migration to Azure specialization, confirming its ability to move complex enterprise data warehouses to the cloud. The firm leveraged its proprietary FLIP platform and a suite of migration accelerators to automate traditionally manual processes, cutting migration timelines dramatically. The recognition spans successful projects across healthcare, manufacturing, retail, financial services, and logistics, and adds to Kanerika’s existing portfolio of Azure credentials. This specialization positions Kanerika as a trusted, low‑risk partner for data‑modernization initiatives.
Arhasi Launches Integrity-First AI Platform to Unite Speed and Trust in Enterprise AI Deployment
Arhasi has unveiled its Integrity‑First AI platform, positioning trust and speed as parallel rails for enterprise AI deployment. The framework rests on five non‑negotiable pillars—Responsible, Adaptable, Predictable, Immunable, and Defensible—and three core governance foundations covering AI workflows, business intelligence, and...
AGII Introduces Multi-Domain Insight Processor to Enhance Analytical Speed Across Web3 Systems
AGII unveiled its Multi‑Domain Insight Processor, an analytical engine that simultaneously interprets network conditions, smart‑contract data, behavioral signals, and external indicators for Web3 applications. The processor delivers near‑real‑time intelligence across multiple blockchains, enabling faster decision cycles and improved risk management....
Evertune Launches Topic Relevance and Brand Relevance: New Metrics Reveal Which Content Sources Actually Influence AI’s Brand Perceptions
Evertune introduced two new metrics—Topic Relevance and Brand Relevance—that identify which content sources truly shape AI’s perception of brands and categories. The metrics move beyond simple citation counts, revealing that frequently cited URLs often have low actual influence, while less‑cited...
Barchart Launches Market Replay Enterprise for Global Exchange Market Data Delivery
Barchart announced Market Replay Enterprise, an enterprise‑grade solution that delivers standardized, full‑exchange market data to institutions within days. The service covers futures, futures options, equities, and equity options, plus proprietary cash‑market datasets, and uses secure SFTP on AWS for rapid,...
Decision Cadence Beats Co-Location: Design Remote Immediacy
The phrase captures something teams feel long before they can describe it. Early stage work depends on a level of shared pressure that only forms when people experience the same uncertainty at the same time. The speed of communication inside...
Stand Out: Unique POV Beats AI‑Generated Uniformity
AI made everyone a content creator… and everyone sound the same How do you win? Say something different. Something revelatory but true. You POV is your pitch
Vidico: Unlock Scalable, High-Performing Video Production Today
Vidico positions itself as a scalable, end‑to‑end video and design production partner for marketing, product, and sales teams. The company reports over 1,200 completed projects, 1.5 billion cumulative views, and a 4.9‑star rating from more than 100 verified reviews. Its service...
Turn Speaking Gigs Into Six‑Figure Revenue Engine
This year, I’ve given 50 talks. How about a LinkedIn AMA? I’ve been a speaker since 2015, some years purely paid, some years a blend like 2025. How can I help your speaker journey? What can I answer to help...
From Experiment to SaaS: Storybook’s 2026 Momentum
I didn't fully appreciate how good it would be to hit send on an email like this, and to see the spike in user activity that follows across such a wide variety of industries. As the year is coming to...
Discover Why MarketingProfs B2B Forum Feels Like Home for Marketing Professionals
In this episode, Christopher S. Penn reflects on the MarketingProfs B2B Forum in Boston, highlighting how meticulous care—from venue design to fine dining—creates a welcoming, "home‑like" atmosphere that fosters genuine connection among B2B marketers. He notes that this nurturing environment transforms...
Sign Year-End Deals Only When Vendor Delivers Value
So I’m starting to get emails from sales reps I’ve interacted with over the past months trying to get a deal done by year end. The problem? They added zero value. There’s really no reason to sign a contract for...
Founders Cash Out Millions While VCs Walk Away Empty
This does happen, but it’s almost unheard of for founders still running a company to make nothing in a material exit The acquirer wants the most consideration to go to the team, the least to the VCs A liquidation preference is hardly...
Why Your Business Needs a Marketing Operating System
John Jantsch’s latest post argues that traditional campaign‑centric marketing is outdated for small businesses. He introduces the Marketing Operating System (MOS) as a unified framework that aligns strategy, execution, and measurement. The MOS turns ad‑hoc tactics into repeatable processes, leveraging...
Pitch with Emotion, Recommend with Logic: Know the Difference
Are you pitching an idea or giving a recommendation? Knowing the difference between these two is CRITICAL for getting buy-in: A pitch requires a degree more emotion. A recommendation requires a degree more logic. A pitch: - Persuades stakeholders to invest in a new idea/project -...
Unlock Snap Ads: Boost Reach with Proven Strategies
tomorrow I'm putting on a live event with Snapchat (and Snap advertisers) to talk all things Snap ads, Snap creator network, and what works to drive incremental reach on the channel. learn how the best performance marketers are leveraging Snap —...
What Is Authority?
The article defines business authority as the earned credibility that influences decisions, opinions, and actions across multiple channels. It outlines six authority types—domain expertise, industry leadership, search, social, market, and operational—each with distinct metrics and growth tactics. The piece highlights...
YouTube Searches Double ChatGPT Sessions—Boost Marketing Effort
Just got some new data showing that YouTube gets ~2X more searches than ChatGPT gets prompt sessions, so... Maybe search marketers should put 2X as much energy into that? ¯\_(ツ)_/¯ (publishing hopefully next week)
AI Handles Low-Value Leads, Boosts Revenue by 15%
We deployed 20+ AI agents & replaced our entire SDR team. 60K hyper-personalized emails. 70% open rates on ghosted leads. 15% of London ticket revenue from AI alone. The 5 things that actually work: 1⃣AI crushes the work humans refuse to do...
Why AI Content Strategies Need to Focus on Tasks Not Transactions
The episode reveals that AI chat assistants are primarily used for short, task‑oriented cognitive workflows—writing, planning, analysis, learning—rather than for commercial searches or transactions. Dan Petrovic’s analysis of millions of conversational turns shows that most sessions are under 1,000 words,...
Seed Funding Dominates San Francisco, Outpacing All Regions
check out this chart -- the majority of seed rounds go to startups in SF and NY (and really, mostly SF) (we'll be dropping a report on "the state of seed" from Carta tomorrow on our official substack) But it's data like...
Existing Customers Are the Real Growth Engine
"Don't wait until it's too late" / "Build it before you need it" - Alex Raymond on The Transaction . Alex has been focused on what he calls the growth department for years. Everyone knows you need it, but what...
What’s the State of the Enterprise B2B Buyer?
In this episode, Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, explains how AI has upended the traditional enterprise B2B buying journey, making research faster but the market noisier and trust harder to earn. She identifies a growing trust...
Autonomous Business Goes Mainstream in 2026—Adapt Now
Okay mom, here’s your moment. For everyone else - here’s what this really means. USA Today named me one of the “business leaders to follow” in 2026. It’s a nice headline, and yes, my mom is already sending it to...
Too Many Questions Drive Real Insight and Growth
Most consultants hide their shortcomings. Here’s mine: I ask too many questions. Like way too many. If you’ve ever worked with me, you know: “Why?” “Why now?” “What did the customer actually say?” “What were they feeling?” “What happened right...
Karat Launches NextGen Interviews: The First Human-Led, AI-Enabled Talent Evaluation Solution
Karat announced NextGen, a human‑led, AI‑enabled interview solution designed to assess engineers for the emerging human + AI development model. The platform blends live expert interviewers with an integrated AI assistant, letting candidates tackle multi‑file projects while interviewers probe reasoning and judgment....
8 AI‑Driven Trends Shaping Digital Marketing by 2026
If you're still using 2024 marketing tactics, you're already falling behind. Search is fragmenting across Instagram, YouTube, TikTok, ChatGPT, and even browsers. AI is reshaping discovery, targeting, and the entire customer journey. And in this video, I breaks down the...
Screen Clients First: Avoid These Three Costly Types
Not all clients are created equal. When a new offer comes in, your instinct is to say yes—because paid work is paid work, right? Wrong. Before you rush into anything, especially a longer fractional engagement that could make or break...
Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific Partnership
PubMatic, Untapped Growth, and tvScientific have formed a partnership that gives independent agencies AI‑driven buying power and real‑time CTV measurement. The collaboration merges PubMatic’s AI‑powered supply‑chain infrastructure, Untapped Growth’s collective purchasing model, and tvScientific’s performance‑level analytics. Agencies can now access...
BrowserStack Announces Availability of MCP Server in AWS Marketplace
BrowserStack announced that its MCP Server is now listed in the AWS Marketplace, allowing AWS customers to discover, purchase, and deploy the AI‑enabled testing layer directly from the cloud catalog. The open‑source integration connects popular AI assistants such as GitHub Copilot,...
Kustomer Launches Data Explorer, the First CX Platform Feature That Lets Leaders Talk to Their Data
Kustomer introduced Data Explorer, an AI‑powered feature that lets CX leaders query their unified customer data using natural language. The tool instantly generates visualizations, narrative explanations and prescriptive actions such as staffing adjustments or routing changes. Built on Kustomer’s unified...
OnePlan Launches “OnePlan NextGen PPM” For Organizations Migrating Off Microsoft Project Online
OnePlan unveiled its NextGen PPM solution to help enterprises migrate off Microsoft Project Online before its September 2026 retirement. The platform offers a structured, twelve‑week migration process powered by automation, expert guidance, and the OneConnect service, ensuring data fidelity and minimal...
Skyword Patents Dynamic AI Workflow to Deliver Breakthrough Speed, Quality and Precision in Content Marketing
Skyword announced the award of U.S. Patent No. 12,437,022 B1 for its Dynamic Generation of Work Requests technology, now embedded in the Accelerator360™ platform. The patented workflow uses AI to translate real‑time search insights into detailed, strategy‑driven content briefs and automatically pairs...
CGI to Deliver Secure Mobile Communications Solution for NATO
CGI has signed a contract with NATO’s Communications and Information Agency to deliver the HERMES secure mobile communications platform, partnering with secunet Security Networks. The solution blends CGI’s managed‑services expertise with secunet’s Secure Inter‑Network Architecture (SINA) hardware to provide classified‑level...
NiCE Launches Local Dedicated CXone Mpower Instance in South Africa, Expanding AI Customer Experience Capabilities Across the Continent
NiCE has launched a locally hosted CXone Mpower instance in South Africa, providing AI‑powered customer experience tools with full data residency. The platform runs on redundant data centers in Cape Town and Johannesburg, meeting strict regulatory requirements for financial and other...
Sprinklr Wins ADWEEK Tech Stack Award for Best Social Media Marketing Platform
Sprinklr has been named the winner of ADWEEK’s inaugural Tech Stack Award for Best Social Media Marketing Platform, highlighting its evolution from a pure‑play social‑media manager to an AI‑native unified CXM leader. The accolade, part of ADWEEK’s effort to spotlight...
Product Marketing Drives Pipeline; Product Managers Own ARR
I had an interesting conversation with our newly minted product leader, Scott P. , last night around KPIs for product marketing and product. I'd love your take. Product Marketing is the steward of the pipeline number associated with their product....
Product Failures Stem From Ignoring Customers' Own Explanations
Every product mistake has the same root. Nobody stopped to study how customers explain their world.
How to Use CTV to Strengthen Your ABM Strategy
The episode explains how B2B marketers can integrate Connected TV (CTV) into Account‑Based Marketing (ABM) to offset rising costs on platforms like Google and LinkedIn. It outlines practical steps—identifying use cases across SaaS, professional services, manufacturing, and fintech; building targeted...
B2B Branding Drives AI Search Visibility
Branding is definitely a big deal in B2B, even moreso for optimizing visibility in AI searches. Great conversation here between two outstanding #B2Bmarketing minds, @leeodden and @RishiPDave .
Slow Execution Signals Cultural Mistrust, Not Skill Gaps
Execution problems are often culture problems in disguise. If a team moves slowly, it is usually because people stop trusting the process, not because they lack skill.
Doodle: The Smarter Scheduling Platform Built for Sales and Marketing Results
Doodle positions itself as a unified scheduling platform tailored for sales and marketing teams, aiming to eliminate the coordination bottlenecks that slow campaigns and deal cycles. By offering tools such as Group Polls, Booking Pages, and AI‑generated meeting descriptions, it...
Customer Problem Narratives Beat Extra Sprint
You can learn more about what to build by studying how customers explain their own problems than by running another sprint.
Google Confirms Continuous Minor Core Updates Cause Ranking Yo‑yo
Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. https://t.co/MD7IrswbMk via @MattGSouthern, @sejournal That explains why rankings often look like a yo-yo.🤔
Adform And Rtl Adalliance Partner To Promote Performance And Transparency For Programmatic Addressable Tv Buying
Adform and RTL AdAlliance have announced a partnership to bring programmatic addressable TV (ATV) buying to European broadcasters, starting with Austria and later expanding across the continent. The collaboration combines Adform’s demand‑side platform with RTL AdAlliance’s reach of over 30 million households and...
Listen Early: Market Defines Your Product Before Launch
If you listen closely enough, the market will outline your product for you. Most teams only start listening after it is too late.
Instant 24/7 SaaS Support: Win Without New Features
Want to win in SaaS without having to ship another feature? Upgrade your quality almost instantly? Do true 24x7 support, real-time, for real, that's great It's like Magic No 4 hour ticket turn around No "go to our wiki" It's Magic .. because no one in...
Selector Expands Global Reach with Availability on Microsoft Azure Marketplace
Selector, the AI‑driven observability and network intelligence platform, is now listed on the Microsoft Azure Marketplace. The integration lets enterprises procure and deploy Selector through existing Azure billing and procurement channels, accelerating implementation. It brings AI‑powered correlation, root‑cause analysis, digital‑twin...
Add Real Value or Your Messages Get Deleted
Look at marketing's impact on messages. More than 50% of the people have deleted important messages because they thought they were "advertising". The key with messages, whether promotional or not, is to add as much value as possible so people don't delete...
AI Solution UK Launches AI SEO Master and AI Keyword Research Tool for Affordable Modern Search Optimization
AI Solution UK unveiled two AI‑powered SEO products—AI SEO Master and an AI Keyword Research Tool—designed to modernize search optimization. Both tools use large language models, search‑intent analysis and Google‑aligned guidelines, and are priced on a pay‑as‑you‑go basis starting at...