🎯Today's B2B Growth Pulse
Updated 38m agoWhat's happening: AI and workflow automation promise up to 60% time savings for sales reps
The RevOps Roundup for week 9, 2026 highlights new strategies for scaling sales teams beyond ten reps, emphasizing Digital Sales Rooms and CRM‑linked automation. Flowla proposes five high‑impact workflows to standardize processes, while Outreach.io estimates AI can reclaim up to 60% of reps’ time by reducing administrative tasks.
Also developing:
- •HBX expands Asia‑Pacific hotel inventory with Traveloka partnership
- •Tech leaders risk stalled deals by assuming product value is obvious
- •Firmable secures $14M Series A to scale AI‑native sales platform
By the numbers: KNAV acquires majority stake in Affiniax (value undisclosed)
News•Oct 28, 2025
Sapiens Launches Decision Analytics, Bringing Real-Time Visibility and Optimization to AI Decisioning
Sapiens International announced the launch of Decision Analytics, a new module in its Sapiens Decision Platform that gives enterprises real‑time visibility into automated decision processes and outcomes. The tool captures detailed execution data, links it to analytics and BI environments, and lets business users query results in natural language, test scenarios and identify optimization opportunities without deep technical effort. Decision Analytics also serves as the foundation for the upcoming OptimizeAI suite, extending capabilities into predictive and prescriptive optimization, and completes the company’s AI roadmap alongside ModelAI and IntegrateAI. The platform, recognized by Forrester as a leader in AI Decisioning Platforms, aims to turn decision‑execution data into actionable insight for continuous improvement.
By MarTech Series
News•Oct 28, 2025
Ocrolus Launches Encore: A First-Of-Its-Kind, Trusted Cash Flow Data Sharing Platform for Small Business Funding
Ocrolus unveiled Encore, a double opt‑in borrower intelligence sharing platform designed to streamline cash‑flow data exchange for small‑business financing. The service builds on Ocrolus’s AI‑driven analytics infrastructure that already powers credit‑scoring models for more than 175 lenders since 2016. By...
By MarTech Series
News•Oct 28, 2025
OneTrust Is Officially a Validated Databricks Technology Partner
OneTrust has earned validated Databricks Technology Partner status, embedding its AI‑ready governance platform directly into the Databricks Data Intelligence Platform and Unity Catalog. The integration lets data and AI teams operationalize responsible AI at scale, providing real‑time risk monitoring, consent...
By MarTech Series
News•Oct 28, 2025
BrowserStack Launches Issue Detection AI Agent That Brings Human Intelligence to Accessibility Testing
BrowserStack unveiled its Accessibility Issue Detection Agent, an AI‑driven tool that emulates human judgment to spot accessibility flaws that conventional automated scanners miss. The new agent is part of BrowserStack’s broader accessibility suite and is designed to work across web...
By MarTech Series
News•Oct 28, 2025
Stelo Now Available on Google Cloud Marketplace
Stelo announced that its Data Replicator product is now listed on the Google Cloud Marketplace, enabling organizations to purchase and deploy the solution directly from their existing Google Cloud accounts. The offering simplifies enterprise data mirroring and streaming by eliminating...
By MarTech Series
News•Oct 28, 2025
Workato Launches Enterprise MCP for SaaS Platforms
Workato announced the Enterprise MCP, a new offering that lets SaaS platforms make their products agent‑ready without rewriting code, turning existing workflows, integrations and APIs into multi‑step skills callable by LLM‑based agents such as ChatGPT, Claude, Gemini and Cursor. The...
By MarTech Series
News•Oct 28, 2025
Introducing Later EdgeAI, the Industry’s Most Advanced Predictive Intelligence Solution
Later, the enterprise influencer‑marketing platform, unveiled Later EdgeAI, an AI‑native engine trained on more than a decade of data covering 16 million creators, 136 billion annual impressions, over 1 billion Linkin.bio transactions and $2 billion in verified influencer‑driven purchases. The solution predicts campaign performance, identifies...
By MarTech Series
News•Oct 28, 2025
Customer Sentiment — and Risk — Are Hidden in the Emails in Your CRM
The article explains how generative AI can be applied to inbound email data stored in CRMs to extract sentiment, intent, and risk signals, shifting focus from traditional outbound metrics like opens and clicks to conversational insights. By leveraging NLP and...
By MarTech
News•Oct 28, 2025
Rethinking Marketing’s Relationship with Data
Veteran marketer Jay Mandel argues that the data‑driven marketing model has become a hollow machine built on "dirty" data, fabricated metrics and extractive consent practices. He illustrates how survey apps and major platforms collect and sell granular user information, fueling...
By MarTech
News•Oct 28, 2025
Principal IT Consultants Joins EasyDMARC’s MSP Program to Enhance Email Security and Deliverability for Clients
EasyDMARC announced a strategic partnership with Principal IT Consultants, a US‑based managed service provider, to integrate its cloud‑native email security and deliverability platform into Principal’s MSP program. The collaboration will enable Principal’s clients to implement DMARC, SPF and DKIM controls,...
By MarTech Series
News•Oct 28, 2025
TrustRadius Goes Beyond the Buzzword with New AI Report Examining Real-World B2B Search and Buying Trends
TrustRadius, an HG Insights company, released the report "From Buzzword to Backbone: How AI Is Redefining B2B Search and Buying," based on a survey of its buyer community. The study found that 95% of respondents use AI at least weekly,...
By MarTech Series
Podcast•Oct 28, 2025•59 min
Get Started: Performance Marketing Plays that WORK
In this episode, host Matt Sciannella and guest Ky Shaw break down proven performance‑marketing tactics for B2B pipeline generation, from high‑intent offers and direct‑response LinkedIn ads to calculators and incentivized demos, while tying them to a broader go‑to‑market framework that...
By Stacking Growth (The B2B Go-to-Market Podcast)
Podcast•Oct 28, 2025•25 min
The Role of Video in Engaging Customers – RS Raghavan – Animaker
In this episode, RS Raghavan, CEO and Co‑Founder of Animaker, explains how his passion for visual storytelling led to an AI‑powered platform that turns text prompts into studio‑quality videos in minutes, dramatically simplifying video creation for marketers, sales teams, and...
By Marketing B2B Technology
Social•Oct 28, 2025
Launching AlertMouse: Superior Real‑Time Web Mention Tracking
I've got a new job. Not leaving my old ones, but... alongside my friends @adamdoppelt & Nathan Kriege, we're launching https://alertmouse.com today -- just think "what if Google Alerts was really good at tracking web mentions, instead of completely useless?" We built...
By Rand Fishkin
News•Oct 28, 2025
CAM Ascent Drives 65%+ NPS Surge for Cadden Community Management with Actionable Sentiment Insights
CAM Ascent’s data‑driven sentiment analysis and targeted engagement strategies helped Cadden Community Management lift its Net Promoter Score by more than 65%, driving higher board satisfaction and cutting member churn. The partnership delivered actionable sentiment insights that translated into measurable...
By MarTech Series
News•Oct 28, 2025
Amazon Marketing Cloud Just Got a Lot More Powerful — Here’s What to Know
Amazon Marketing Cloud (AMC) has rolled out new integrations that surface granular, privacy‑safe metrics such as customer lifetime value (LTV), new‑customer acquisition cost (CAC) and new‑customer ROAS, moving beyond the traditional aggregate ROAS measure. The clean‑room platform continues to accept...
By MarTech Series
News•Oct 28, 2025
Enterpret Launches the First Agentic Customer Feedback Platform to Unify, Understand, and Act on Scattered Customer Signals
Enterpret unveiled an agentic customer‑feedback platform that automatically pulls data from more than 50 channels, builds a Customer Knowledge Graph and Adaptive Taxonomy, and deploys AI agents to answer natural‑language queries and trigger real‑time actions. The solution replaces manual tagging,...
By MarTech Series
News•Oct 28, 2025
Is Your CMO Ready to Be a Quantitative Analyst?
The article argues that today’s chief marketing officers must evolve from creative strategists into quantitative analysts, leveraging predictive software, attribution tools, customer data platforms and BI dashboards to turn marketing into a profit center. It outlines essential skills—statistical fluency, data...
By MarTech Series
News•Oct 28, 2025
Motive Launches AI Answers: The First Conversational AI for Physical Operations
Motive, the AI‑driven Integrated Operations Platform, announced the launch of AI Answers, a conversational AI tool designed specifically for physical‑operations teams. The system lets users pose natural‑language queries and instantly pulls answers from complex databases, reports, and sensor feeds, eliminating...
By MarTech Series
News•Oct 28, 2025
DXC Unveils Xponential – A Repeatable Blueprint to Accelerate Enterprise AI Outcomes
DXC Technology introduced Xponential, a repeatable AI orchestration blueprint that integrates people, processes, and technology to accelerate enterprise AI adoption while embedding governance and security from day one. The framework is built on five pillars—Insight, Accelerators, Automation, Approach and Process—and...
By MarTech Series
News•Oct 28, 2025
Elastic Redefines Observability with AI-Powered Streams
Elastic unveiled Streams, an agentic AI‑powered observability layer that automatically partitions, parses and structures unstructured log data, creating a unified intelligence view for rapid root‑cause analysis. The solution leverages generative AI to extract context, surface anomalies and suggest remediation steps,...
By MarTech Series
News•Oct 28, 2025
Global Relay Named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving Solutions
Global Relay was positioned as a Leader in Gartner’s 2025 Magic Quadrant for Digital Communications Governance and Archiving Solutions, reflecting strong Ability to Execute and Completeness of Vision. The company’s AI‑enabled, end‑to‑end compliance platform integrates archiving, e‑discovery, and analytics across...
By MarTech Series
Podcast•Oct 28, 2025•33 min
486: Courageous B2B Marketing
In this episode, host Drew interviews Udi Ledergor of Gong, author of "Courageous Marketing," to challenge B2B marketers to break out of stale best‑practice routines and infuse creativity, confidence, and company‑wide ownership into their strategies. Udi outlines three common traps—over‑reliance...
By Renegade Marketers Unite
Social•Oct 28, 2025
Series B Deals Rarely Deliver 10x Returns—Pick Wisely
The latest data from @cartainc is brutal. Of 547 Series B deals in 2018: - Figma did 100x ... but - 39% are worth 1x or less - Only 34% are worth 2x or more after 7 years But - 11.7% do achieve...
By Jason Lemkin
Social•Oct 28, 2025
Start at $1M ARR, Let Customers Map Growth
If you aren’t sure how to get to $100m ARR, just get to $1m ARR Then just ask your customers They will basically tell you
By Jason Lemkin
Blog•Oct 27, 2025
The Human Side of AI Branding
On the Duct Tape Marketing Podcast, brand strategist Mark Kingsley argued that AI is reshaping branding by amplifying both strengths and shortcomings: it can scale ethical, human-centered brand behavior or accelerate commoditization if firms merely chase algorithms. Kingsley—author of Brands...
By John Jantsch
Social•Oct 28, 2025
Target Listicle Placements to Win on AEO
Want to win on AEO? Focus on listicle placements. Create your own and get featured in others. Use tools like Ahrefs Brand Radar to find & contact listicle editors. 🎥 Search "Leveling Up with Eric Siu" on YouTube for more contents like this....
By Eric Siu
Social•Oct 28, 2025
B2B Commerce Goes Consumer: Marketers Must Adapt
The Consumerization of B2B Commerce: What Marketers Need to Know - B2B Marketing Blog | Webbiquity - https://t.co/wIRyz7GgSA
By Tom Pick
News•Oct 27, 2025
Taiwan’s LionFans Unveils Upgraded AI-Powered SmartSync System, Delivering 22% ROI Growth for Asia-Pacific Clients
LionFans, a Taiwan‑based social‑media marketing technology firm, unveiled an upgraded version of its proprietary SmartSync platform that incorporates advanced AI‑driven analytics. The new SmartSync system is designed to help brands across the Asia‑Pacific region optimize campaign performance and boost marketing...
By MarTech Series
Social•Oct 28, 2025
Founders Hire Likable VPs, Ignore Product Expertise
The #1 mistake I see founders hiring their first VP of Sales? Hiring someone they like. That talks the talk. But that never understands the product. https://t.co/xqO0h14EFc
By Jason Lemkin
Social•Oct 28, 2025
Use AI as Strategy Engine, Cut CAC 67%
Most marketers are using AI wrong. They're treating it like a content generator when it's actually a strategic intelligence engine. Here's how I cut a client's CAC by 67% 👇 1/3 #juntaedelane #digitaldelane #AIMarketing https://t.co/EpqjcpKqOZ
By Juntae DeLane
News•Oct 27, 2025
Syndio Launches Syndi: The AI Solution That Wins Talent Without Breaking Budgets or Sacrificing Fairness
Syndio unveiled Syndi, an AI‑native decision‑intelligence platform that embeds pay recommendations directly into the tools where managers work, aiming to help firms attract top talent while controlling compensation costs and preserving internal equity. The solution draws on Syndio’s fairness algorithms...
By MarTech Series
Social•Oct 27, 2025
Software Is Shifting From Commands to Intent-Driven Collaboration
“Sora for Apps” For twenty years, software optimized what we clicked. Now it’s learning what we meant. We’re moving from tools that wait for instruction to systems that understand intent. The shift runs deeper than product design. It rewires the feedback loop...
By Hiten Shah
Social•Oct 27, 2025
From Salesforce to Creative Freedom: Heike Young’s B2B Evolution
What happens when one of LinkedIn's most engaging B2B creators takes us behind the scenes of her journey from Salesforce and Microsoft to charting her own creative path? In this episode of the #BeyondB2B Marketing podcast, I sat down with...
By Lee Odden
News•Oct 27, 2025
OpenText Unveils New Solutions for Guidewire to Power AI and Cloud-Ready Insurance Workflows
OpenText announced its OpenText Content Cloud solutions for Guidewire at the Guidewire Connections event, targeting insurers seeking faster cloud migration and AI‑enabled workflow automation. The suite integrates with Guidewire InsuranceSuite to provide secure, cloud‑native storage and intelligent retrieval of policy...
By MarTech Series
Social•Oct 27, 2025
Debunking Myths: Research-Backed Secrets of High-Performing Teams
Secrets of High-Performing Teams: Insights from Harvard Business Review https://t.co/AQeNmCtG2T via @bestcorpevents #Leadership often focuses on myths about high performance. This post exposes some of those myths and provides research-based guidance. #EQ #futureofwork https://t.co/U3ZsASMymI
By Tom Pick
Social•Oct 27, 2025
B2B Must Offer Instant Value, Not Delayed Features
Today your B2B product has to deliver immediate "WTF" value now. Not "interesting." Not "I'll think about it." Holy Cr*p, Almost Instant Value. The old playbook of annual releases, 12-month enterprise rollouts, and quarterly webinars? Dead. 🧵Here's what's replacing it...
By Jason Lemkin
News•Oct 27, 2025
Guidehouse Launches The Managed Services Guide
Guidehouse released The Managed Services Guide, a flagship report outlining a new ‘intelligent operations’ model that combines AI, automation and specialized human expertise to reshape managed services delivery. The report highlights specific shifts—greater automation of routine tasks, AI-driven decisioning, and...
By MarTech Series
Social•Oct 27, 2025
Great Product Doesn’t Guarantee Business
The biggest myth in tech is that great product automatically builds a great business.
By Hiten Shah
Social•Oct 27, 2025
Four Evidence-Based Strategies to Boost Team Collaboration
4 Research-Backed Ways to Help Your Team Collaborate Better - https://t.co/YlbvnyydFJ - https://t.co/1oObzNjeuR by Jay Van Basel and Laura Kriska
By John Hall
News•Oct 27, 2025
The AI Oversight Gap Is Marketing’s Next Governance Test
Marketing’s rapid adoption of unvetted AI tools has created a major governance gap that is driving costly data breaches and operational disruption, with IBM finding 13% of organizations suffered AI‑related breaches and 97% of those lacked proper access controls. The...
By MarTech
Social•Oct 27, 2025
SEO Evolves Into Search Everywhere Optimization Across Platforms
SEO isn’t just about search anymore. It’s now Search Everywhere Optimization, YouTube, Reddit, LLMs, you name it. The future belongs to marketers who optimize across every platform. https://t.co/uQm5kyuki6
By Eric Siu
Social•Oct 27, 2025
Skip Process‑obsessed VP of Sales Before $10M ARR
Before $10m ARR, Do not hire a VP of Sales that mainly talks about process You are too early for them
By Jason Lemkin
News•Oct 27, 2025
RingCentral Named a Leader in the 2025 Gartner® Magic Quadrant™ for Unified Communications as a Service Report for Eleventh Year...
RingCentral was named a Leader in Gartner’s 2025 Magic Quadrant for Unified Communications as a Service for the eleventh consecutive year, underscoring its sustained market position. In Gartner’s Critical Capabilities for UCaaS report, RingCentral ranked #1 in two of six...
By MarTech Series
News•Oct 27, 2025
Martech, Adtech and Sales Tech: Are They Converging — and Should They?
Martech, adtech and sales tech are rapidly converging as vendors and customers unite data and capabilities across the full revenue funnel, driven by CDPs and data clean rooms, RevOps models, privacy-driven first‑party strategies and AI‑powered orchestration. Major platform moves—Salesforce, Adobe...
By MarTech
News•Oct 27, 2025
Smarsh Named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Communications Governance and Archiving Solutions
Smarsh was named a Leader for the second consecutive year in Gartner’s 2025 Magic Quadrant for Digital Communications Governance and Archiving, signaling sustained market recognition. The company highlighted advances to its AI-driven platform, including a new Intelligent Agent, Microsoft Copilot...
By MarTech Series
News•Oct 27, 2025
Litera Democratizes AI for Legal Professionals in Its Core Products, Giving Millions of Lawyers No-Cost Access to Advanced Agentic AI...
Litera announced it will provide no-cost access to its agentic AI, Lito, to millions of legal professionals by integrating the tool into its core products and partnerships, including AI drafting tools, contract-review platform Kira, and content platform NetDocuments. The move...
By MarTech Series
News•Oct 27, 2025
Worldpay Unveils Patent Pending AI-Powered 3D Secure Optimization Service to Increase Payment Approvals
Worldpay launched a patent-pending Authentication Optimization Service that uses AI to increase payment approval rates for merchants using 3D Secure, promising higher revenue capture without additional integration or added consumer friction. The service dynamically optimizes authentication flows to reduce unnecessary...
By MarTech Series
News•Oct 27, 2025
PRVIEW Launches AI-Powered Platform to Automate Events and Awards Programs for Marketing and Public Relations Professionals
PRVIEW has launched an AI-powered platform that automates discovery and management of events and awards programs for marketing and public relations teams, using vertical AI to track and update deadlines and reduce the manual effort of building bespoke databases. The...
By MarTech Series
News•Oct 27, 2025
Jumio Launches selfie.DONE, Bringing True Reusable Identity to Life
Jumio launched selfie.DONE, a reusable-identity solution that lets verified users reauthenticate via a selfie without rescanning their government ID, fulfilling the company’s vision for streamlined, persistent identity. Built on Jumio’s AI-driven biometric authentication and data intelligence, the product automates reverification...
By MarTech Series